Karen Rivera - Marketing Book

REA LTY

Each office is independently owned and operated

MARKETING BOOK T O P 1 % O F R E A LT O R S I N G R E AT E R A U S T I N

D M T X R E A LT Y G R O U P W W W. D M T X . C O M T E X A S L A N D W W W. T E X A S L A N D . C O M

K A R E N

R I V E R A

R E A LT O R ® 5 1 2 . 7 9 6 . 0 1 7 8 K A R E N @ D M T X . C O M

D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M

+ UNLIKE ANY OTHERS DMTX Realty Group and Texas Land are in the top 1% of all realtors in Central Texas and are one of the top Brokers for ranches and luxury properties in Texas. We are approaching nearly $1Billion in sales with nearly 100 years combined Real Estate sales experience. With local, on-the-ground expertise and the global reach of the nation’s largest real estate brokerage, Keller Williams, DMTX Realty Group and Texas Land are in an unparalleled position to represent you in selling your ranch, waterfront, luxury or development property.

+ W H AT M A K E S U S T R U LY U N I Q U E ? | WE ARE DEDICATED TO MODERNIZED REAL ESTATE MARKETING

• •

•

We combine traditional marketing strategies with new methods and technology to effectively sell your property.

Our digital media experience and vast reach allows us to leverage your property across our social channels and draw the attention of potential buyers. The DMTX Realty Group and Texas Land social channels generate more than 500,000 impressions weekly.

We’re different from other brokerages because we operate within a variety of markets including: ranch, waterfront, luxury and development. This crossover exposure positions properties in front of segments that it would not otherwise get exposure to.

| UNPRECEDENTED DATABASE

We target our email campaigns to an exclusive list of luxury brokers, high-net worth individuals, prominent CEOs, celebrities, oil & gas execs/developers, ranch brokers, and the top agents in markets relocating to Austin.

T O P 1 % I N G R E AT E R A U S T I N

VOTED BEST PLACE TO LIVE IN THE U.S. FA S T E S T G R O W I N G E C O N O M Y O F U . S . C I T I E S

REA LTY

Each office is independently owned and operated

D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M

+ HIGH-TECH & SOCIAL MEDIA FOCUS •

•

•

With a combined 300,000 targeted users, DMTX and Texas Land’s network of Instagram & Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels.

This network allows us to put your property in front of hundreds of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, waterfront, luxury and development.)

For each of our listings, we run highly targeted ads through our Facebook, Instagram, and Linkedin pages. These ads allow us to target specific buyers based on your property’s unique details and features.

D M T X R E A LT Y G R O U P, T E X A S L A N D , A N D I T ’ S NETWORK OF INSTAGRAM ACCOUNTS GENERATE MORE THAN 500,000 IMPRESSIONS ON AVERAGE EACH AND EVERY WEEK.

DMTX.COM INSTAGRAM: @DMTXREALTY FACEBOOK: @DMTXREALTY TEXASLAND.COM INSTAGRAM: @TEXASLAND FACEBOOK: @TEXASRANCHSALES INSTAGRAM: @KARENRIVERAREALTOR FACEBOOK: @KARENRIVERA, REALTOR

REA LTY

T O P 1 % I N G R E AT E R A U S T I N

Each office is independently owned and operated

+ EXPERIENCE + DATA = PERFORMANCE • •

Our expansive network of websites utilize the most up-to-date and advanced Search Engine Optimization (SEO) techniques in combination with advanced analytics to monitor the performance of our advertising.

We create highly targeted social media advertisements that reach a large audience of qualified buyers based on their recent searches, interests, and location.

+

+ A QUALITY COMBO | FACEBOOK ADS

Our Facebook and Instagram ads are designed to reach an audience of buyers who are actively searching for listings that meet your properties criteria. | GOOGLE ADWORDS We serve your property to an audience of people who are searching for keywords that align with your property, such as “Dripping Springs Ranch” or ‘Austin Waterfront”.

D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M

+ VIDEO & PHOTOGRAPHY

We use the best photographers, certified drone pilots and videographers in order to capture the amazing features of your property.

We use video to market your property in as many platforms as possible, as it has been proven to be one of the most effective marketing tools. Our property videos leave a lasting impression in the buyers mind!

We use state-of-the-art drone technology to capture the best features of your property.

T O P 1 % I N G R E AT E R A U S T I N

REA LTY

Each office is independently owned and operated

+ KAREN RIVERA Karen is a born and raised Texan, she grew up near the coast and has lived in Austin since 2008. With over 10 years experience in different areas of real estate, she puts value on the personal relationship aspect of the business. She considers herself to have a servant’s heart and enjoys helping others through the entire process. Karen, her husband and two boys live in Southwest Austin and enjoy all things Austin— from BBQ, Tex-Mex, to live music and Hill Country views!

TESTIMONIALS: Karen is the absolute best! She was very patient with me for well over a year as I tried to find the perfect location for my dream business. She was right by my side with a cheery smile and positive attitude as I lost offer wars, changed search parameters often, asked to see countless properties, and nearly gave up. Earlier this week, I finally closed on the PERFECT commercial property and it’s all thanks to Karen’s patience, hard work, dedication, and never give up attitude. I couldn’t have done it without her! - Anissa Everett Karen did an amazing job helping me (long distance) find the perfect rental home for our family! I couldn’t have done it without her! She was so professional and on top of things! Highly recommend her!

- Olivia Jeffers Karen was referred to us by happenstance in a brewery in Alaska. We couldn’t have been more grateful to have found the perfect realtor who helped us search before our relocation to Texas. She was quick to respond to emails and texts and was an absolute delight to see houses with. She quickly figured out our style and helped us avoid looking at homes that would be unlikely candidates leaving more time to find our dream home. In the end we all knew when we found it, including Karen. We sat at lunch working on the offer and within 48 hours of arriving in Texas from Alaska we had an accepted offer on our perfect home! Thank you Karen for making this process seamless!! I would highly recommend Karen to anyone!!

- Amber Johnston

D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M

+ FULL-SERVICE PROFESSIONAL IN-HOUSE TEAM DMTX Realty Group and Texas Land in-house Marketing Team provide professional marketing plans, schedules, customized campaigns and strategies that enhance your sale. Your property will receive placements across multiple real estate platforms, top placement on our websites with enhanced SEO, targeted social and email campaigns, strategic media advertising, and exposure to our extensive client database. | MARKETING DIRECTOR

Oversees social media, direct mail, property brochures, virtual tours, website listing, e-mail campaigns and more. | LISTING MANAGER

Oversees MLS placements, client feedback, file review, paperwork submissions, team previews and more.

| IN THE NEWS

Former Dell CEO Kevin Rollins Lists Luxury Ranch in Texas - Mansion Global

| CONTRACT TO CLOSE COORDINATOR

Lake Austin mansion breaks records with $12.3 million sale - Chron

Oversees critical dates, compliance review, signatures, contract to close, title follow up, and more.

Lyndon Johnson’s “Texas White House” is on the market - History.com Austin tequila billionaire puts Dripping Springs ranch up for sale - Statesman

After closing, our team is here to assist you. This includes any real estate projects or guidance you may need.

DANA L E SL IE

B R O O KE L EM O N D

KA RLA G OWING

KAT E G A BLE

Historic Central Texas wedding venue and crystal ballroom marches onto market - Austin Culture Map

DAVE M URRAY

T IF FA NY A NDERS ON

LESLI RAY

L A U RE N FO L E Y

K A RE N RI V E RA

TRI C I A K E I TH

C O LTO N U RBA N O V S K Y

JA K E PA RRI S H

JO S H S M I TH

CODY G O E TZ

REID B AR RY

T O P 1 % I N G R E AT E R A U S T I N

REA LTY

Each office is independently owned and operated

+ TOP 3 FACTORS TO SELL YOUR PROPERTY 1 . T H E P R O P E R T Y M U S T B E P R I C E D C O R R E C T LY 2. THE PROPERTY MUST SHOW AT ITS BEST 3. EXPOSURE TO THE RIGHT AUDIENCE

+ UNPRECEDENTED MARKETING REACH UNMATCHED EXPOSURE When it comes to getting your property in front of the right buyers, you need the furthest reach with the greatest exposure possible. DMTX Realty Group and Texas Land offer our clients unique advantages to achieve this--advantages like: | PREMIUM MLS & TARGETED LAND SITE PLACEMENT

With DMTX Realty Group and Texas Land, your property receives access to the top 4 largest land sites around: LandsofTexas.com, LandsofAmerica.com, LandWatch.com, and Farm&Ranch.com. We have premium placement with our Lands of Texas top 2% signature membership, which includes a featured banner ad for your property. By virtue of being on Lands of America and Lands of Texas, your property is syndicated to 1,000+ websites.

Our listings syndicate to luxury websites such as, KW Luxury, WSJ.com ($750,000+), Mansion Global and Barron’s Group Digital platform ($1,000,000), as well as Austin MLS, Zillow, Trulia, Realtor.com, Austin Luxury Network, multiple MLS’ throughout Texas and KWLS. | CROSSOVER EXPOSURE & EXTENDED REACH

DMTX Realty Group and Texas Land have a successful background in marketing to a wide variety of Real Estate segments like ranch, waterfront, luxury or development. With other Land & Ranch brokerships, you’ll likely be limited to networking that one specific market segment. When DMTX Realty Group and Texas Land hit the market with your listing, we immediately target and network to all of these different segments.

We target potential buyers beyond Texas to ensure your property is exposed to a global audience. We utilize our connections with top relocation markets in Austin, as Austin is one of the top relocaton markets in the country! | TAX ADVANTAGES & INVESTMENT ADVICE

Real estate is one of the most proven ways to invest. DMTX Realty Group and Texas Land are uniquely qualified to advise buyers on the advantages of real estate investments.

D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M

+ BRAND AWARENESS MATTERS

REA LTY •

• •

•

DMTX is backed by Keller Williams.

We are part of the Keller William family, with a network of over 180,000 agents globally. We can now easily search for the best agents in the top relocation cities, and can reach out to them to market your property to their Buyers who are looking to relocate to this area. Agents in other areas can also find us, see our excellent reputation, and send us relocation Buyers who may well be a potential match for your property.

Keller Williams has their own MLS system, the KWLS, which is available for search by all agents.

As part of this MLS system, your home automatically syndicates to the Keller Williams Luxury and/or Land website, which attracts thousands of viewers and property searchers.

Gary Keller prides himself on making Keller Williams not just a real estate company, but a technology-driven company. Keller Williams now has one of the best property search apps available to consumers. This gets your property in front of more consumers with a few simple taps on their mobile app. They’re able to easily share your property, make notes for their agent, and so on.

Social media advertising is now expanded, as Keller Williams has many agent-only Facebook groups and forums where we can market your property to fellow agents. We can also stay updated on the Buyer needs of other agents, quickly following up with agents who may have a potential match for your property.

+ ZERO PLUS BY KELLERMORTGAGE

KellerMortgage offers: • Zero lender fees • Zero origination fees • Plus a low rate • Plus $1,000 at closing toward 3rd party costs on loans $150K+

Our partnership with Homeward enables our clients to make allcash offers with Homeward’s funds to secure their next home without the risk of selling their property first!

T O P 1 % I N G R E AT E R A U S T I N

+ MARKETING PLAN | PRE-MLS PRIVATE MARKET

Private Marketing gives an exclusive opportunity for a sale to occur prior to your property being publically marketed. A large percentage of our sales occur privately per the sellers preference.

• • • • • • • •

Professional assessment of property value Aerial photography and video production (when applicable) First-look email campaign sent to DMTX and Texas Land database, which includes luxury brokers, high-net worth individuals, prominent CEOs, celebrities, oil & gas execs/ developers, ranch brokers, and the top agents in markets relocating to Austin.

Creation of a property-specific print and digital brochure and flyer with highlights, interactive maps, and links to the property on our website Specifically targeted social media advertisements on our social channels that generate 500,000 impression weekly. The posts are directed toward qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, Realtor.com and Trulia.

Austin Luxury Network placement, an exclusive tool targeting Austin’s luxury agents (when applicable) To generate even more exposure, we link to the property youtube videos in email campaigns, social posts and on the property pages on our website Strategic placement and promotion of the property on TexasLand’s & DMTX’s social channels

| ACTIVATION OF LISTING

• • • • • • • • •

REA LTY

Each office is independently owned and operated

Premium placement on LandsOfTexas, LandsOfAmerica, TexasLand.com, LandWatch, Land&Farm & Texas Alliance Land Brokers, KW Land (when applicable) Custom created interactive map with property features such as creeks, wells, roads and more Floor plan renderings, virtual walk-through, property video, photos and custom signage SEO tuned individual property details page on the TexasLand.com and DMTX websites with all listing materials Listing syndication to thousands of real estate websites Exclusive inclusion on the Keller Williams Luxury website for high-end properties Direct email campaigns to our extensive database Paid Google AdWords campaigns driving traffic directly to your property’s listing page and video Extensive social media campaigns on Facebook, Instagram and LinkedIn

D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M

+ MARKETING PLAN CONTINUED

| O N G O I N G M A R K E T I N G A N D A N A LY S I S

• •

• •

• •

Ongoing social media exposure through Facebook, Instagram, LinkedIn and Youtube Open houses, property tours, special events, media exposure, and private realtor events (when applicable) Ongoing direct feedback from showings and inquiries Ongoing evaluation of your property regarding the marketing plan and pricing, adjusting as necessary Frequent inclusion on direct email campaigns to DMTX Realty Group and Texas Land databases.

Constant review and analysis of your property in our team meetings to evaluate the appropriate channels and frequency of each marketing piece.

“WE OFFER OUR CLIENTS ONE OF THE MOST COMPREHENSIVE MARKETING PLANS AVAILABLE THAT IS PAIRED WITH ONE OF THE MOST E X T E N S I V E D ATA B A S E S I N T H E I N D U S T R Y. OUR EXPERIENCE AND IN-HOUSE SUPPORT ARE A LWAY S AT W O R K F O R O U R C L I E N T S A N D T H E I R P R O P E R T I E S . ” - D A V E M U R R AY, B R O K E R

T O P 1 % I N G R E AT E R A U S T I N

+ TEXAS LAND

•

•

•

•

REA LTY

Each office is independently owned and operated

Texas Land has the largest land & ranch Instagram page in North America. @TexasLand has over 89,500+ followers, and a combined following over 300k users across all DMTX and Texas Land social media channels.

We have some of the most unique listings and regularly close offmarket, private sales.

We visit/preview approximately 300+ ranches every year. We understand the Texas Land & Ranch market as well as we do because we’re always out there walking land and growing our network of Brokers, Clients and property owners to ensure we’re out ahead of the market place and in touch with the most qualified buyers for your property.

We will be launching a new Texas Land site Q4 of 2021, which we anticipate being one of the top land and ranch sites in the State of Texas. The current Texas Land site is already ranking on page 1 of Google for many key searches.

As part of the KW Land network, we are held to the highest standard of business and professionalism to exceed your needs and expectations. When you work with Texas Land, you are hiring a vast network of dedicated land professionals. We are committed to your land legacy.

D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M

+ KW LUXURY

Our elite KW Luxury International membership allow us to network and share your property with a group of top-producing real estate agents in the upper-tier home market. The powerful network of associates help sell your property, while also providing massive exposure via:

•

• •

Global, national and local sites: WSJ. com, Mansion Global, Barron’s Group digital platform, and KW Luxury Magazine (when applicable) A network of luxury specialists Opportunity to share properties on KW Luxury social media channels with global reach

REA LTY

Each office is independently owned and operated

+ KW CARES

DMTX Realty Group and Texas Land are dedicated to making a positive impact in the lives of others, today and every day. We do this through KW Cares.

KW Cares is focused on finding and serving the higher purpose of business through charitable giving in the market centers and communities where our clients live and work. Service agencies that are supported range from disaster relief, to medical centers, and higher education.

18 0 K

AS S O CIATES S UP P O RTED

$ 48 M+

GR A NTS AWA RDED

4245 +

FA MIL IES HEL P ED

REA LTY

Each office is independently owned and operated

T O P 1 % O F R E A LT O R S I N G R E AT E R A U S T I N .

D M T X R E A LT Y G R O U P W W W. D M T X . C O M T E X A S L A N D W W W. T E X A S L A N D . C O M

K A R E N

R I V E R A

R E A LT O R ® 5 1 2 . 7 9 6 . 0 1 7 8 K A R E N @ D M T X . C O M