WWW.TEXASLAND.COMTEXASLAND MARKETING BOOK REA LT Y Each office is independently owned and operated TOP 1% OF REALTORS IN GREATER AUSTIN SCOUT SCOUT@TEXASLAND.COM512-517-0511REALTOR®HANNON
+ UNLIKE ANY OTHERS TexasLand is in the top 1% of all realtors in Central Texas and are one of the top Brokers for ranches and land properties in Texas. We are approaching over $1.5 Billion in sales with nearly 100 years combined Real Estate sales experience. With local, on-the-ground expertise and the global reach of the nation’s largest real estate brokerage, Keller Williams, TexasLand is in an unparalleled position to represent you in selling your ranch, land, farm or development property. + WHAT MAKES US TRULY UNIQUE? • We combine traditional marketing strategies with new methods and technology to effectively sell your property. • Our digital media experience and vast reach allows us to leverage your property across our social channels and draw the attention of potential buyers. The TexasLand social channels generate more than 500,000 impressions weekly • We’re different from other brokerages because we operate within a variety of markets including: ranch, waterfront, luxury and development. This crossover exposure positions properties in front of segments that it would not otherwise get exposure to. • We recently launched a new TexasLand site that is ranking #1 on google for the following search terms: land for sale in texas hill country, real estate texas hill country acreage, small acreage for sale texas hill country, texas hill country property for sale, hill country land for sale, texas land, texas hill country acreage for sale. | WE ARE DEDICATED TO MODERNIZED REAL ESTATE MARKETING We target your campaigns to an exclusive list of landbrokers, high-net worth individuals, prominent CEOs, oil & gas execs/developers, ranch brokers, top agents in Austin relocation markets, top markets relocating to Austin, and top producing agents. | UNPRECEDENTED DATABASE
REA LT Y Each office is independently owned and operatedTOP GREATER1%INAUSTIN
+ HIGH-TECH & SOCIAL MEDIA FOCUS • With a combined 300,000 targeted users,TexasLand’s network of Instagram & Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels. • This network allows us to put your property in front of tens of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, luxury, developer/builder, residential, and commercial) TEXASLANDAND IT’S NETWORK OF INSTAGRAM ACCOUNTS GENERATE MORE THAN 500,000 IMPRESSIONS ON AVERAGE EACH AND EVERY WEEK. FACEBOOK:INSTAGRAM:TEXASLAND.COM@TEXASLANDINSTAGRAM:@TEXAN@TEXASRANCHSALES
REA LT Y Each office is independently owned and operatedTOP GREATER1%INAUSTIN + EXPERIENCE + DATA = PERFORMANCE + • Our expansive network of websites utilize the most up-to-date and advanced Search Engine Optimization (SEO) techniques in combination with advanced analytics to monitor the performance of our advertising. • We create highly targeted social media advertisements that reach a large audience of qualified buyers based on their recent searches, interests, and location. + A QUALITY COMBO We serve your property to an audience of people who are searching for keywords that align with your property, such as “Dripping Springs Ranch” or ‘Austin Waterfront”. | GOOGLE ADWORDS Our Facebook and Instagram ads are designed to reach an audience of buyers who are actively searching for listings that meet your properties criteria. | FACEBOOK ADS
+ VIDEO & PHOTOGRAPHY We use the best photographers, certified drone pilots and videographers in order to capture the amazing features of your property. We use video to market your property in as many platforms as possible, as it has been proven to be one of the most effective marketing tools. Our property videos leave a lasting impression in the buyers mind! We use state-of-the-art drone technology to capture the best features of your property.
+ FULL-SERVICE PROFESSIONAL IN-HOUSE TEAM The TexasLand in-house Marketing Team provides professional marketing strategies that enhance your sale. Your property will receive placements across multiple real estate platforms, targeted social and email campaigns, strategic media advertising, and exposure to our extensive client database. Oversees website listing, social posts, e-mail campaigns and more. | MARKETING DIRECTOR Oversees MLS placements, client feedback, file review, paperwork submissions, team previews and more. | LISTING MANAGER Oversees critical dates, compliance review, signatures, contract to close, title follow up, and more. | CONTRACT TO CLOSE COORDINATOR | IN THE NEWS Former Dell CEO Kevin Rollins Lists Luxury Ranch in LakeTexasAustin mansion breaks records with $12.3 million LyndonsaleJohnson’s “Texas White House” is on the market Austin tequila billionaire puts Dripping Springs ranch up for sale Historic Central Texas wedding venue and crystal ballroom marches onto market
| PREMIUM
invest.
When it comes to getting your property in front of the right buyers, you need the furthest reach with the greatest exposure possible. TexasLand offers our clients unique advantages to achieve this--advantages like: With TexasLand, your property receives access to the top 4 largest land sites around: LandsofTexas.com, LandsofAmerica.com, LandWatch.com, and Farm&Ranch.com. By virtue of being on Lands of America and Lands of Texas, your property is syndicated to 1,000+ Ourwebsites.listings syndicate to luxury websites such as, HorseProperties.net, KW Luxury, WSJ. com ($750,000+), Mansion Global and Barron’s Group Digital platform ($1,000,000), as well as Austin MLS, Zillow, Trulia, Realtor.com, and KWLS. MLS & TARGETED LAND SITE PLACEMENT
investments. | TAX ADVANTAGES & INVESTMENT ADVICE + TOP 3 FACTORS TO SELL YOUR PROPERTY 2. THE PROPERTY MUST SHOW AT ITS BEST 1. THE PROPERTY MUST BE PRICED CORRECTLY 3. EXPOSURE TO THE RIGHT AUDIENCE
TexasLand has a successful background in marketing to a wide variety of Real Estate segments like Ranch, Luxury, Residential, Equestrian, Waterfront, and Investment. With other Land & Ranch brokerships, you’ll likely be limited to networking that one specific market segment. When TexasLand hits the market with your listing, we immediately target and network to all of these different segments. target potential buyers beyond Texas to ensure your property is exposed to a global audience. We utilize our connections with top relocation markets in Austin, as Austin is one of the top relocaton markets in the country! estate is one of the most proven ways to TexasLand is uniquely qualified to advise buyers on the advantages of real estate
| CROSSOVER EXPOSURE & EXTENDED REACH Real
We
+ UNPRECEDENTED MARKETING REACH UNMATCHED EXPOSURE
Social media advertising is now expanded, as Keller Williams has many agent-only Facebook groups and forums where we can market your property to fellow agents. We can also stay updated on the Buyer needs of other agents, quickly following up with agents who may have a potential match for your property.
• We are part of the Keller William family, with a network of over 180,000 agents globally. We can now easily search for the best agents in the top relocation cities, and can reach out to them to market your property to their Buyers who are looking to relocate to this area. Agents in other areas can also find us, see our excellent reputation, and send us relocation Buyers who may well be a potential match for your property.
DMTX is backed by Keller Williams.REA LT Y
+ BRAND AWARENESS MATTERS
• Keller Williams has their own MLS system, the KWLS, which is available for search by all agents. As part of this MLS system, your home automatically syndicates to the Keller Williams Luxury and/or Land website, which attracts thousands of viewers and property searchers.
• Gary Keller prides himself on making Keller Williams not just a real estate company, but a technology-driven company. Keller Williams now has one of the best property search apps available to consumers. This gets your property in front of more consumers with a few simple taps on their mobile app. They’re able to easily share your property, make notes for their agent, and so on.
+ ZERO PLUS BY KELLERMORTGAGE KellerMortgage offers: • Zero lender fees • Zero origination fees • Plus a low rate • Plus $1,000 at closing toward 3rd party costs on loans $150K+ Our partnership with Homeward enables our clients to make allcash offers with Homeward’s funds to secure their next home without the risk of selling their property first!
•
• Austin
| PRE-MLS PRIVATE MARKET
•
• Strategic
• Listing
Specifically targeted social media advertisements on our social channels that generate 500,000 impression weekly. The posts are directed toward qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, and Trulia. Luxury Network placement, an exclusive tool targeting Austin’s luxury agents (when applicable) generate even more exposure, we link to the property youtube videos in email campaigns, social posts and on the property pages on our website placement and promotion of the property on TexasLand’s social channels
Private Marketing gives an exclusive opportunity for a sale to occur prior to your property being publically marketed. on LandsOfTexas, LandsOfAmerica, TexasLand.com, LandWatch, Land&Farm & Texas Alliance Land Brokers, KW Land (when applicable), Horse Properties (when applicable), ATX Pocket Listing (when applicable), Vine Smart (when applicable). created interactive map with property features such as creeks, wells, roads and more Floor plan renderings, virtual walk-through AND custom signage tuned individual property details page on TexasLand.com with all listing materials syndication to thousands of real estate websites inclusion on the Keller Williams Luxury website for high-end properties email campaigns to our extensive database social media campaigns on Facebook, Instagram, LinkedIn and Youtube
• Exclusive
• Direct
• Extensive
| ACTIVATION OF LISITNG
• Placement
• To
• SEO
• Custom
+ MARKETING PLAN • Professional assessment of property value • Professional photography of improvements • Aerial photography and video production (when applicable) • First-look email campaign sent to TexasLand database, which includes high-net-worth individuals, CEOS, ranch & land investors, farm & ranch agents, top-producing luxury agents, and top relocation agents from top Austin relo markets • Creation of a property-specific print and digital brochure and flyer with highlights, interactive maps, and links to the property on our website •
• Ongoing social networking exposure through Facebook and Instagram • Open houses, property tours, special events, and media exposure (when applicable) • Ongoing direct feedback from showings and inquiries • Ongoing evaluation of your property regarding the marketing plan and pricing, adjusting as necessary • Frequent inclusion on direct email campaigns to TexasLand’s databases. • Constant review and analysis of your property in our team meetings to evaluate the appropriate channels and frequency of each marketing piece. | ONGOING MARKETING AND ANALYSIS “WE OFFER OUR CLIENTS ONE OF THE MOST COMPREHENSIVE MARKETING PLANS AVAILABLE THAT IS PAIRED WITH ONE OF THE MOST EXTENSIVE DATABASES IN THE INDUSTRY. OUR EXPERIENCE AND IN-HOUSE SUPPORT ARE ALWAYS AT WORK FOR OUR CLIENTS AND THEIR PROPERTIES.” - DAVE MURRAY, BROKER + MARKETING PLAN CONTINUED
+ TEXASLAND • TexasLand has the largest land & ranch Instagram page in North America. @TexasLand has over 94,000+ followers, and a combined following over 300k users across all TexasLand social media channels. • We have some of the most unique listings and regularly close offmarket, private sales. • We visit/preview approximately 300+ ranches every year. We understand the Texas Land & Ranch market as well as we do because we’re always out there walking land and growing our network of Brokers, Clients and property owners to ensure we’re out ahead of the market place and in touch with the most qualified buyers for your property. • We recently launched a new TexasLand website that is already ranking as one of the top Land and Ranch websites in the country • Our new website is bringing in hundreds of qualified leads on a bi-weekly basis. As part of the KW Land network, we are held to the highest standard of business and professionalism to exceed your needs and expectations. When you work with TexasLand, you are hiring a vast network of dedicated land professionals. We are committed to your land legacy.
+ KW LUXURY • Global, national and local sites: WSJ. com, Mansion Global, Barron’s Group digital platform, and KW Luxury Magazine (when applicable) • A network of luxury specialists • Opportunity to share properties on KW Luxury social media channels with global reach Our elite KW Luxury International membership allow us to network and share your property with a group of top-producing real estate agents in the upper-tier home market. The powerful network of associates help sell your property, while also providing massive exposure via:
+ KW CARES
180 K ASSOCIATES SUPPORTED $ 48 M+ GRANTS AWARDED 4245 + FAMILIES HELPED
TexasLand is dedicated to making a positive impact in the lives of others, today and every day. We do this through KW Cares. KW Cares is focused on finding and serving the higher purpose of business through charitable giving in the market centers and communities where our clients live and work. Service agencies that are supported range from disaster relief, to medical centers, and higher education.
WWW.TEXASLAND.COMTEXASLAND REA LT Y Each office is independently owned and operated TOP 1% OF REALTORS IN GREATER AUSTIN. SCOUT SCOUT@TEXASLAND.COM512-517-0511REALTOR®HANNON
