Commercial Property Agency/Consultancy
2020/21
VIETNAM PROPERTY AWARDS
2020 SUBMISSION THEME As the traditional office model has evolved, the open office, not surprisingly, has become a trend in recent years. At CBRE, staff do not need to sit in a fixated seat but can travel across the office because there are many creative and inspiring workplaces. The transition to the open office model has created cohesion and a more dynamic working culture for all of our staff.
A Overview A.1.A A.1.B A.1.C A.1.D A.2.A A.2.B
Company Background Company History 2018 Highlights Office Hours & Services Outside Office Hours Key Staff Office Look & Feel
B Services B.1.A B.1.B B.2
Services We Offer Main Client Agreements Memberships And Indemnity Protection Insurance
C Testimonials D Marketing D.1 D.2 D.3 D.4
Range Of Marketing Activities And Materials Published Advertisements Other Forms Of Advertising & Marketing Innovations
A Overview A.1.A A.1.B A.1.C A.1.D A.2.A A.2.B
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Company Background Company History 2018 Highlights Office Hours & Services Outside Office Hours Key Staff Office Look & Feel
ASIA PACIFIC PROPERTY AWARDS 2020/21
A.1.A
COMPANY BACKGROUND
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2018 revenues of US$21.3 billion and more than 90,000 employees (excluding affiliates).CBRE has been included in the Fortune 500 since 2008, ranking #126 in 2019. It also has been voted the industry’s top brand by the Lipsey Company for 18 consecutive years and has been named one of Fortune’s “Most Admired Companies” in the real estate sector, seven years in a row.
CBRE’s Vision Be the preeminent, vertically integrated global commercial real estate services and investment firm serving our clients with market-leading collaboration. CBRE’s Corporate Values Our corporate values are the foundation upon which our company is built. These values are timeless and transcend all markets, service lines, languages and business cultures.
CBRE Vietnam is the leading real estate firm in the Vietnam market, with 1,000 dedicated real estate professionals. The firm has a well-established presence in the Vietnam leasing market and has a robust Capital Markets business, introducing real estate opportunities in Vietnam to prospective investors. CBRE Vietnam is the only property consultant in the country to have been honored at the Golden Dragon Awards, 11 years in a row.
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Respect
Integrity
We act with consideration for others’ ideas and share information openly to inspire trust and encourage collaboration
No one individual, no one deal, no one client, is bigger than our commitment to our company and what we stand for
Service
Excellence
We approach our clients’ challenges with enthusiasm and diligence, building long-term relationships by connecting the right people, capital and opportunities
We focus relentlessly on creating winning outcomes for our clients, employees and shareholders
ASIA PACIFIC PROPERTY AWARDS 2020/21
A.1.B
COMPANY HISTORY 1773 Richard Ellis is founded in London by Richard Ellis
1906 The company that becomes CB Commercial is founded in San Francisco
2004
1998 CB Commercial acquired RE Limited, creating a global platform, and subsequently changed company name to CB Richard Ellis
CBRE launched initial public offering and began trading its Class A Common Stock on the New York Stock Exchange CBRE acquired Trammell Crow Company, enhancing its outsourcing and integrated account management capabilities
2006 CBRE became the first real estate services company ever included among the Fortune 500
2008 CBRE is voted the best property investment advisor by Financial Times
2010 CBRE acquired ING’s real estate investment management business in Europe and Asia and its listed securities business
2012 CBRE acquired affiliate Vietnam as a wholly-owned office under the CBRE network
2013 CBRE Vietnam received the Certificate of Contribution and Outstanding Performance from the Ministry of Planning and Investment’s Foreign Investment Agency.
2014
CBRE Vietnam named Best Property Consultancy at the Southeast Asia Awards
CBRE ranked #2 for financial performance by Barron’s CBRE acquired Johnson Controls Global Workplace Solutions business, a leading provider of integrated facilities management solutions CBRE total revenue exceeded US$10 billion for the first time
2015 Forbes named CBRE America’s 15th Best Employer CBRE achieved five stars—the highest score—from IAOP and was named one of the world’s best outsourcing firms across all industries for the 10th consecutive year CBRE Vietnam was first runner-up at the 2015 Standards of Business Conduct APAC Country Awards
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A.1.B
COMPANY HISTORY 2016 CBRE ranked #214 Fortune 500 company CBRE Vietnam won four key real estate awards: #1 Overall Advisory & Consulting, #1 Agency/Letting, #1 Valuation and #1 Research at the Euromoney Real Estate Awards 2016 CBRE Vietnam recognized as highly commended Property Consultancy and Real Estate Agency at Asia Pacific Property Awards 2016
2017
CBRE Vietnam won Golden Dragon Award organized by Vietnam Economic Times for ninth consecutive year
Euromoney voted CBRE the global real estate advisor of the year for the sixth consecutive year CBRE Vietnam welcomed Hang Dang as new Managing Director CBRE Vietnam launched Hotel, Residential Leasing and Sustainability Services CBRE Vietnam honored at the Golden Dragon Awards for the tenth consecutive year CBRE Vietnam won Asia Pacific Property Awards 2017 in four categories CBRE Vietnam awarded #1 Overall Advisory & Consulting, #1 Agency/Letting, #1 Valuation and #1 Research at the Euromoney Real Estate Awards 2017 CBRE Vietnam named “Best Property Consultants in Vietnam” by International Finance
2018 CBRE changed its symbol on the New York Stock Exchange to “CBRE” CBRE launches Hana – Flexible Space Solutions Total revenue exceeds US$20 billion for the first time CBRE Vietnam honored at Golden Dragon Awards for the eleventh consecutive year CBRE Vietnam won International Property Awards in two categories – Lettings and Property Consultancy
2019 Recognized as World’s Most Ethical Company for sixth consecutive year by the Ethisphere Institute Fortune named CBRE the Most Admired real estate company CBRE voted the industry’s top brand for 18 consecutive years by The Lipsey Company CBRE ascends to #146 on the Fortune 500 CBRE Vietnam honored at Golden Dragon Awards for the twelfth consecutive year CBRE Vietnam won International Property Awards in three categories – Property Consultancy, Best Letting Agency, and Best Real Estate Agency
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CBRE Vietnam awarded #1 Overall Advisory & Consulting, #1 Letting/Sales Agency and #1 Research at the Euromoney Real Estate Awards 2018
ASIA PACIFIC PROPERTY AWARDS 2020/21
A.1.C
2019 HIGHLIGHTS JAN
FEB
MAR
Published the annual Market Outlook report, globally
Grand Opening Ho Chi Minh office “Open office - a milestone marking CBRE Vietnam's 16 years of development”
CBRE sponsors regional CoreNet and PERE events
CBRE Vietnam hosts “Real Estate Market Outlook 2019” seminars in Hanoi and Ho Chi Minh City
CBRE ranked #146 on the Fortune 500, up 68 ranks from previous year Eurocham and CBRE host “US-China Trade War and Impact on Vietnam Real Estate-Ready Built Factory”
MAY
APR
CBRE Vietnam and Alpha King co-organize “Asset Management Service Signing Ceremony” for Alpha Hill Tower B
CBRE Vietnam hosts “Real Estate Market Insights Q1 2019” seminars in Hanoi and Ho Chi Minh City
CBRE Vietnam appointed as property management agency of Agrexim Building
CBRE Vietnam hosts Commercial Market Outlook in Hanoi
JUN
CBRE Vietnam appointed as property management agency of the Kosmo Tay Ho Project
JUL
CBRE Vietnam host “Green Building trends in Vietnam Real Estate Market 2019” seminar with IFC Group CBRE Vietnam honored Golden Dragon Award 2019 with the theme “New Prestige, New Opportunity” for the twelfth consecutive year
AUG
CBRE Vietnam hosts “Real Estate Market Insights Q2 2019” seminars in Hanoi and Ho Chi Minh City
SEP
Launch of annual CBRE Urban Photographer Competition in APAC CBRE Vietnam attends eighteenth BBGV Charity Fun Run
CBRE Vietnam hosts CBRE Forum 2019 in Hanoi and Ho Chi Minh City
Launch of “Your Voice” employee survey in APAC
CBRE Industrial Real Estate Forum: “Seizing Opportunities from the Automotive Sector” CBRE Press Conference
DEC
NOV
OCT
2019 Wellness Week-CBRE offices around the region fundraise and volunteer for causes in respective communities, support sustainable initiatives and focus on enhancing wellness in the workplace
APAC Wellness Week fundraising and volunteering programs across markets
CBRE Vietnam hosts “Real Estate Market Insights Q1 2019” seminars in Hanoi and Ho Chi Minh City
CBRE Vietnam hosts hospitality seminar in Hanoi
CBRE Vietnam appointed as property manager for Emerald Precinct
CBRE Thank You Party for valued clients
CBRE Press Conference CBRE Vietnam hosts Commercial Market Outlook in Hanoi
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A.1.D
OFFICE HOURS & SERVICES OUTSIDE OFFICE HOURS
Hanoi
Ho Chi Minh City
2
Coverage Regional hub offices and service coverage in more than two cities.
Weekly Business Hours MONDAY TO FRIDAY 8.30 am to 6.00 pm
Outside Business Hours Outside business hours, our staff can be reached via mobile and email. All services can be provided outside business hours by appointment. Our staff often accept appointments and will happily arrange property inspections during the weekend to suit a client’s needs and availability.
Mobile, On-the-Go Mobile contact information of all sales agents and professionals is widely publicized in all advertisements and marketing material. Mobile numbers of CBRE professionals are also available via our CBRE website. We pledge to ensure that we are ready to assist our clients, wherever or whenever their needs demand our support.
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ASIA PACIFIC PROPERTY AWARDS 2020/21
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A.2.A
KEY STAFF Hang Dang Managing Director Twenty-five years in the industry English, Vietnamese
PROFESSIONAL SERVICES
ADVISORY & TRANSACTION
OFFICE SERVICES Dung Duong Senior Director Thirteen years with CBRE English, Vietnamese An Nguyen Director, Head of Hanoi Professional Services Nine years with CBRE English, Vietnamese
RESEARCH & CONSULTING Thanh Pham Senior Manager, Head of HCMC Research & Consulting Seven years with CBRE English
HOTEL SERVICES
Thuc Nguyen Senior Manager Three years with CBRE English, Vietnamese
VALUATION & ADVISORY Oanh Ho Director, Head of Valuation & Advisory Services Fourteen years with CBRE English, Vietnamese
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Hieu Le Director, Head of Office Services Nine years with CBRE English, Vietnamese
RESIDENTIAL PROJECT MARKETING Kiet Vo Associate Director, Head of Residential Project Marketing Four years with CBRE English, Vietnamese
INVESTMENT PROPERTIES Duy Nguyen Director, Head of Investment Properties Services One year with CBRE English, Vietnamese
RETAIL SERVICES Mai Vo Associate Director, Head of Retail Services Twenty years in the industry English, Vietnamese
ASIA PACIFIC PROPERTY AWARDS 2020/21
OUTSOURCING SERVICES
SHARED SERVICES
PROPERTY MANAGEMENT
FINANCE
Ngoc Chu Director, Head of Property Management Fifteen years in the industry English, Vietnamese Tu Tran Senior Associate Director – Head of Property Management Ten years with CBRE English, Vietnamese Huyen Ngo Senior Manager, Hanoi Property Management Team Leader Two years with CBRE English, Vietnamese
RESIDENTIAL LEASING
Linh Do Manager, Head of Residential Leasing ServicesSixteen years with CBRE English, Vietnamese
Diep Phan Director, Head of Finance Fifteen years with CBRE English, Vietnamese
HUMAN RESOURCES & ADMINISTRATION Nga Pham Director, Head of People Fifteen years with CBRE English, Vietnamese
MARKETING & COMMUNICATIONS Thu Trang Senior Manager, Head of Marketing & Communications Sixteen years in the industry English, Vietnamese
DIGITAL & TECHNOLOGY Cam Huynh Manager, Head of Digital & Technology Sixteen years with CBRE English, Vietnamese
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A.2.A
KEY STAFF
Hang Dang Title: Managing Director Experience: Twenty-five years in the industry, three years with CBRE English, Vietnamese Hang Dang joined CBRE on April 3, 2017, having spent the last twenty-five years in various leadership positions in real estate firms. Hang spent the last two years in Vingroup, one of Vietnam’s top property developers, where she was Deputy Managing Director of Vincom Retail and directly responsible for growing the sales revenue of the company. She began her real estate career at Richard Ellis in 1994 and handled research, consultancy and brokerage until 1998. She later took on the Managing Directorship at Cushman & Wakefield’s Vietnam operations. Presently, as a Managing Director for CBRE Vietnam with a staff of more than 1,100 professionals, Hang oversees all CBRE Vietnam business activities as strategic advisors to investors, occupiers and developers across the residential, commercial, industrial and logistics markets.
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Professional Affiliations/Accreditations • Fellow, The Royal Institution of Chartered Surveyors (FRICS) Education • Master of Business Administration from Columbia Southern University, USA • Bachelor’s degree from Hanoi University, Vietnam
ASIA PACIFIC PROPERTY AWARDS 2020/21
A.2.B
OFFICE LOOK AND FEEL
NEW OFFICE OFFICE SPACE
CBRE provides a complete suite of market-leading services through two offices in Vietnam. Our professionals, unsurpassed in their local market expertise, are supported by industry-leading econometric forecasting, market research and specialized expertise to help clients make informed decisions.
Open office—a milestone marking CBRE Vietnam’s sixteen years of development
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ASIA PACIFIC PROPERTY AWARDS 2020/21
CBRE Vietnam has offices located in Ho Chi Minh City and Hanoi, each situated within the Central Business District (CBD). Besides providing us with convenient travel, the strategic location of our offices allows us to easily reach key clients and study the development of major CBD projects. With more than sixteen years of joining in and developing the Vietnamese real estate market, CBRE Vietnam recently marked a memorable milestone by introducing a totally new look for its main office in Ho Chi Minh City. The new office is located at A&B Tower building, and is designed with an open office concept, which focuses on elements such as modern, comfortable and flexible. The transition to an open office model has created cohesion and cooperation between the departments and the board of directors, while building a more friendly, dynamic, creative and efficient working environment.
“When the walls are no longer barriers, when our staff can actively choose seats every day and are always comfortable in the office environment, I believe that each of our staff will maximize their ability and achieve further success. At CBRE, the development of each individual contributes to the success of the whole team. This milestone marks a new development stage, promising brighter prospects for CBRE Vietnam in the future� Hang Dang Managing Director, CBRE
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B Services B.1.A B.1.B B.2
18
Services We Offer Main Client Agreements Memberships And Indemnity Protection Insurance
ASIA PACIFIC PROPERTY AWARDS 2020/21
B.1.A
SERVICES WE OFFER
2019,
CBRE REORGANIZATION AROUND THREE GLOBAL BUSINESSES Advisory Services
Global Workplace Solutions
Real Estate Investments
A&T Office Services A&T Industrial & Logistics A&T Retail Services
A&T Residential Project Marketing A&T Residential Leasing Management Investment Properties Valuation & Advisory Services Research & Consulting Hospitality Services
Property Management Global Workplace Solutions (GWS) Substainability Services
The reorganization and executive promotions are intended to drive efficiency, excellence and accountability through our organization and provide greater transparency for our public shareholders.“ Bob Sulentic, President & Chief Executive Officer
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ASIA PACIFIC PROPERTY AWARDS 2020/21
Advisory & Transaction Services
Advisory Services
Outsourcing Services
CBRE Vietnam delivers real estate performance and business advantage for occupiers and investors through strategic advisory and transaction services. We partner with our clients to develop customized real estate strategies – including consultation and negotiation – which maximizes the effectiveness of the transaction or utilization of real estate.
Our team works as just that, a team. We are passionate about helping our clients succeed, recognizing each project is unique; our goal is to build longlasting relationships. Providing collaborative advice and concluding with client satisfaction, our commitments include responsiveness, exceeding client expectations, maximizing opportunities and minimizing risks. We dedicate ourselves to innovation and seek opportunities to ensure our clients success.
Property Management: The services are scaled to flexibly meet the requirements of individual clients – big or small, local or regional, from commercial, industrial, residential and hospitality assets. GWS: GWS allows clients to focus on broad strategic goals while their day-to-day real estate operations are handled by experienced services partners. Sustainability service: CBRE’s Sustainability team combines regional expertise and local delivery capability to help clients achieve their sustainable strategy.
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B.1.B
MAIN CLIENT AGREEMENTS All CBRE Vietnam business agreements must be approved by two parties under Vietnamese law and CBRE compliance policies. We have a legal team that thoroughly scrutinizes contracts to ensure the mutual benefit of both parties, and transparency in business operations. All of our main client agreements: • Commit to comply with laws and regulations, particularly legislation on anti-bribery and personal data protection • Ensure insurance policies are in place to cover usual business risks, e.g., public liability and professional indemnity • Protect intellectual property rights – clients will be
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granted perpetual and royalty-free licenses to use those rights in CBRE’s deliverables Our clients are protected through: • Compensation where standard insurance policies apply • Compliance training and regulation, e.g. antibribery and AML training for staff, and a Code of Conduct imposed on suppliers • Confidentiality undertakings–applicable mechanisms are in place or are introduced to protect client information; employees are all subject to confidentiality undertakings under their employment contracts.
ASIA PACIFIC PROPERTY AWARDS 2020/21
B.1.B
BODY MEMBERSHIPS PROFESSIONAL BODIES (Company or staff belongs to)
NO. OF MEMBERS WITHIN CBRE (for company memberships)
LENGTH OF MEMBERSHIP
BENEFITS TO MEMBERSHIP
BENEFITS TO CLIENTS
American Chamber of Commerce in Vietnam
5
14 years
Networking, career progression via training, professional knowledge
Connecting to an international community, professional expertise
Australian Chamber of Commerce in Vietnam
3
14 years
Networking, career progression via training, professional knowledge, brand exposure
Connecting to an international community, professional expertise
14 years
Networking, career progression via training, professional knowledge, brand exposure, charity activities (BBGV Fun Run)
Connecting to an international community, professional expertise
Connecting to an international community, professional expertise
British Business Group Vietnam
3
Canadian Chamber of Commerce in Vietnam
2
10 years
Networking, career progression via training, professional knowledge, brand exposure
European Chamber of Commerce in Vietnam
3
14 years
Networking, knowledge sharing, skill development
Connecting to an international community
German Business Association
3
4 years
Networking, career progression via training, professional knowledge
Professional expertise, global trend update
Hong Kong Business Association Vietnam
3
4 years
Networking, regional linkages, information
Professional expertise
Vietnam Supply Chain
3
10 years
Networking, regional linkage, information
Professional expertise
International Council of Shopping Centers
2
10 years
Networking, information, international linkages
Professional expertise
Korea Chamber of Business in Vietnam
3
3 years
Networking, international linkages, information
Connecting to an international network, professional expertise
The Japan Business Association
3
4 years
Networking, international linkages
Connecting to an international network, professional expertise
The Royal Institution of Chartered Surveyors
5
15 years
Networking, information, international linkages
Assisting with international standards in the Vietnam real estate industry
Vietnam Business Forum
Corporate membership
10 years
Networking, information, regional linkages
Professional expertise
Vietnam Chamber of Commerce and Industry
Corporate membership
10 years
Networking, regional linkage, information
Professional expertise
Vietnam Green Building Council
Corporate membership
8 years
Networking, information, social responsibility enhancement
Professional expertise
Vietnam National Real Estate Association
Corporate membership
11 years
Ho Chi Minh City Real Estate Association
Corporate membership
17 years
Networking, information, linkage to mainland and business support
Professional expertise
Vietnam Valuation Association
Corporate membership
11 years
Networking, regional linkages, brand exposure
Professional expertise
Networking, information, linkage to mainland and business support
Professional expertise
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B.2
INDEMNITY PROTECTION INSURANCE
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ASIA PACIFIC PROPERTY AWARDS 2020/21
B.2
INDEMNITY PROTECTION INSURANCE AGENCY CUSTOMER ID: 570000034452 LOC #:
DATE(MM/DD/YYYY) 11/08/2018
CERTIFICATE OF LIABILITY INSURANCE
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). Aon Risk Services Northeast, Inc. Stamford CT Office 1600 Summer Street Stamford CT 06907-4907 USA
Holder Identifier :
CONTACT NAME: PHONE (A/C. No. Ext):
PRODUCER
ADDITIONAL REMARKS SCHEDULE
FAX (800) 363-0105 (A/C. No.):
(866) 283-7122
E-MAIL ADDRESS:
INSURER(S) AFFORDING COVERAGE INSURED
INSURER A:
CBRE Group, Inc. and Subsidiaries 400 S Hope Street Los Angeles CA 90071 USA
INSURER B:
NAIC #
AIG Europe Limited XL Specialty Insurance Co
AGENCY
NAMED INSURED
Aon Risk Services Northeast, Inc.
CBRE Group, Inc. and Subsidiaries
See Certificate Number: 570073859732 NAIC CODE
CARRIER
EFFECTIVE DATE:
See Certificate Number: 570073859732
ADDITIONAL REMARKS THIS ADDITIONAL REMARKS FORM IS A SCHEDULE TO ACORD FORM, FORM NUMBER: ACORD 25 FORM TITLE: Certificate of Liability Insurance
AA1120841 37885
INSURER(S) AFFORDING COVERAGE
INSURER C:
Page _ of _
POLICY NUMBER
NAIC #
INSURER
INSURER D:
INSURER INSURER E: INSURER F:
INSURER
CERTIFICATE NUMBER: 570073859732
COVERAGES
REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. Limits shown are as requested INSR LTR
ADDL SUBR INSD WVD
TYPE OF INSURANCE
POLICY NUMBER
POLICY EFF (MM/DD/YYYY)
POLICY EXP (MM/DD/YYYY)
COMMERCIAL GENERAL LIABILITY CLAIMS-MADE
INSURER
LIMITS
570073859732
MED EXP (Any one person) PERSONAL & ADV INJURY GENERAL AGGREGATE
GEN'L AGGREGATE LIMIT APPLIES PER: PROPOLICY LOC JECT
PRODUCTS - COMP/OP AGG
OTHER: COMBINED SINGLE LIMIT (Ea accident)
HIRED AUTOS ONLY
SCHEDULED AUTOS NON-OWNED AUTOS ONLY
BODILY INJURY (Per accident) PROPERTY DAMAGE (Per accident)
UMBRELLA LIAB
OCCUR
EACH OCCURRENCE
EXCESS LIAB
CLAIMS-MADE
AGGREGATE
POLICY EFFECTIVE DATE (MM/DD/YYYY)
POLICY EXPIRATION DATE (MM/DD/YYYY)
LIMITS
E&O-PL-XS
US00065839EO18A $10M XS of $10M
11/01/2018 11/01/2019 Aggregate
$5,000,000
RETENTION
WORKERS COMPENSATION AND EMPLOYERS' LIABILITY
PER STATUTE
OTHER
Y/N
ANY PROPRIETOR / PARTNER / EXECUTIVE OFFICER/MEMBER EXCLUDED?
E.L. EACH ACCIDENT N/A E.L. DISEASE-EA EMPLOYEE
(Mandatory in NH) If yes, describe under DESCRIPTION OF OPERATIONS below A
POLICY NUMBER
E&O-PL-Primary
7777777707070700077763616065553330742537666104576407671117542717001071662775364323300750627313443233007744057352236570073600177102761120770441531227031007362033552214512077727252025773110777777707000707007 6666666606060600062606466204446200600022606006222206202004262240220060222260422422220600000604026220206220204062040002062202240622402000622200424204200006222224260220622066646062240664440666666606000606006
DED
ADDL SUBR INSD WVD
TYPE OF INSURANCE
OTHER
B
BODILY INJURY ( Per person)
ANY AUTO
INSR LTR
Certificate No :
AUTOMOBILE LIABILITY
OWNED AUTOS ONLY
If a policy below does not include limit information, refer to the corresponding policy on the ACORD certificate form for policy limits.
ADDITIONAL POLICIES
EACH OCCURRENCE DAMAGE TO RENTED PREMISES (Ea occurrence)
OCCUR
E.L. DISEASE-POLICY LIMIT
11/01/2018 11/01/2019 Per Claim/Aggregate PSDEF1800558 Errors & Omissions SIR SIR applies per policy terms & conditions
$10,000,000 $5,000,000
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)
CBRE Pty Ltd, Level 3, Waterfront Place,1 Eagle Street, Brisbane,QL-4000, AUS is included as a Named Insured as identified in the insurance policy referenced on this certificate. For Information Purposes Only. All limits and retentions are shown in U.S. Dollars.
CERTIFICATE HOLDER
CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS.
CBRE Pty Ltd. Level 3, Waterfront Place 1 Eagle Street Brisbane QL 4000 AUS
ACORD 25 (2016/03)
AUTHORIZED REPRESENTATIVE
©1988-2015 ACORD CORPORATION. All rights reserved. The ACORD name and logo are registered marks of ACORD
ACORD 101 (2008/01)
© 2008 ACORD CORPORATION. All rights reserved. The ACORD name and logo are registered marks of ACORD
AGENCY CUSTOMER ID: LOC #:
570000034452
ADDITIONAL REMARKS SCHEDULE AGENCY
NAMED INSURED
Aon Risk Services Northeast, Inc.
CBRE Group, Inc. and Subsidiaries
Page _ of _
POLICY NUMBER
See Certificate Number: 570073859732 CARRIER
NAIC CODE
See Certificate Number: 570073859732
EFFECTIVE DATE:
ADDITIONAL REMARKS THIS ADDITIONAL REMARKS FORM IS A SCHEDULE TO ACORD FORM, ACORD 25 FORM TITLE: Certificate of Liability Insurance FORM NUMBER: Additional Named Insureds Beijing CBRE Property Management Services Limited, Beijing CBRE Property Consultants Services Limited, Shanghai CBRE Property Consultants Limited, Shanghai CBRE Limited, Shanghai CBRE GWS Facility Management Co., Ltd., CBRE (Wuhan) Limited, Premier Property Management Services (Shanghai) Limited, Beijing CBRE Real Estate Valuation Company Limited, CBRE (Shanghai) Management Limited, CBRE South Asia Pvt Ltd., CBRE K.K., CBRE CM Solutions K.K., CBRE Limited, CBRE (Johor) Sdn Bhd, CBRE (KL) Sdn Bhd, CBRE (Penang) Sdn Bhd, CBRE (Malaysia) Sdn Bhd, CBRE Asia Pacific Business Services Sdn Bhd, CB Global Corporate Services Sdn Bhd, CBRE GWS Business Support Services, CBRE GWS IFM Phils Corp., CBRE Corporate Outsourcing Inc., CBRE KOREA CO., LTD., CBRE (Vietnam) Co., Ltd., Hathi CRE Holdings Co., Ltd., Hicre Holdings Co. Ltd., CBRE (Thailand) Co., Ltd., PT. CBRE Consultancy Services, CBRE Pte Ltd., CBRE Capital Advisors Asia Pacific Pte Ltd., CBRE Realty Associates Pte. Ltd., CBRE Management Pte Ltd., CBRE GWS Holding (S) Pte Ltd., CBRE Global Services Pte Ltd., CBRE Limited, CBRE ASEAN Holdings Limited, Broad Chance Development Limited, CBRE Commercial Real Estate Group Limited, CBRE Global Facilities Management Limited, CBRE Property Services Limited, CBRE Capital Advisors Asia Pacific Limited, Taiwan Branch, CBRE Real Estate Services Limited, CBRE Property Services Limited, Taiwan Branch, CBRE (Agency) Limited, CBRE (FM) Limited, CBRE Pty Limited , CBRE (A) Pty Limited, CBRE (FM) Pty Limited, CBRE (C) Pty Ltd., CBRE (GCS) PTY LIMITED, CBRE Capital Advisors (Asia Pacific) Pty Limited, CBRE (P) Pty Limited, CB Richard Ellis (P) Holdings Pty Ltd., CBRE (RP) Pty Limited, CBRE Residential Valuations Pty Limited, CBRE (V) Pty Limited, CBRE Valuations Pty Limited, Trammell Crow Company (Aust) Pty Limited, Paragon Project Management Pty Ltd.
© 2008 ACORD CORPORATION. All rights reserved.
ACORD 101 (2008/01) The ACORD name and logo are registered marks of ACORD
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C Testimonials
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ASIA PACIFIC PROPERTY AWARDS 2020/21
C
TESTIMONIALS
We endeavored to find the best properties for our first head office HCMC Vietnam and were facing difficult condition of a tight budget and schedule. That’s when Mukesh connected us to Nhan and Hieu Le, and they proposed many options in a short time and solved many issues for us by their prompt action, from building search to Handover of the suite. I would like to give you some highlights and skills that lead us to strongly recommend this team to appoint as a representative. - Quick, accurate and prompt response - Communication skills - Negotiation skills Below are details of CBRE’s achievements in this challenging market. Conducted several site tours even though our office is not large - Five months’ free rent - Reduced two-week construction period - Reduced our budget by 30% Nahn, Tran and Hieu Le are very polite and honest, which is why landlords also trust them. This is the reason we highly recommend involving them to establish and keep good relationships with landlords to get good results for tenants. With warmest regards, Mahito Aoyama Global Facilities Lead FAST RETAILING
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ASIA PACIFIC PROPERTY AWARDS 2020/21
CBRE always provide very accurate and detailed analytical market information based on ample practical experiences. Not only have good underst-anding on the needs of Client’s requirements, but even suggesting Superb recommendations beyond. It certainly help to the new comers in the market with strong confidence on the reliable source of information. The last but not least, all CBRE teams are Client oriented and friendly communicating to enjoy the course of services available in CBRE office. Sam Kim General Manager, Business Planning Xi S&D
I would like to express our sincere appreciation to CBRE Vietnamrepresented by Ms Dang, Thi Kim Thanh for the professional residential leasing services and other patient support. It is most definitely a pleasure to work with CBRE, to build a relationship and become a partner with such a firm. Their excellent services and great contribution mean a lot to me.
Park Hyun Seo Senior Manager Deloitte Vietnam
C
TESTIMONIALS
Being a property developer, SonKim Land works closely with CBRE in various areas, including residential sales, residential leasing, office leasing, valuation, market research and etc. We are very grateful for CBRE’s service especially in residential sales as they have been the best performing agency from our very first project to the most recent project. CBRE has clearly demonstrated their professionalism in all the services they have been providing to us and they have become a key partner for us. Various inputs by the Residential team with market info, product analysis, customer analysis and sales Information, etc., have greatly helped in creating our sales and marketing strategy, and it was a tremendous support for SonKim Land to have outstanding sales events.
Andy Han Suk Jung CEO SonKim LandÂ
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Glad that we’re connected :). I hoped to share a quick, but big kudos to the CBRE VN team. I had worked together with one of the salespeople from your team, Hung Vi, for a residential deal in D2. Unfortunately, in the end we couldn’t close the deal as it was not meeting our expectations on sales day. However, I was really touched with the experience of CBRE, especially with the team and Hung—they were very professional, but yet very friendly and informative. Most of all, I was really glad to work with the team for the post-canceled deal, the team was consistently helping with after document preparation and working with my personal banker. I have multiple experiences in dealing with deals in multiple countries, and multiple different types of options. The deals sometimes happen, but also sometimes, deals also can be canceled at the end. But, the most important period where I can build trust with the company is when it actually didn’t happen, but the company/team is really putting in effort until the end-end where it can be a new start point in the future :) I’m sure that you/the team did something really right! And, I’m glad to share a kudos with you. I hope to meet again with your team with another deal soon.
Lily Joo RPM’s client
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Range Of Marketing Activities And Materials Published Advertisements Other Forms Of Advertising & Marketing Innovations
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RANGE OF MARKETING ACTIVITIES AND MATERIALS INTRODUCTION
CBRE Vietnam aligns its marketing activities with CBRE’s global core values to ensure consistency. Besides managing customer relationships and supporting our key international and domestic press with timely reports and insights, we also endorse and promote overall industry development by joining industry forums, chambers and professional bodies. Overall, online communication was the main channel with approximately a 90% share of voice, reflecting most of the noticeable stories about reports, comments and cooperation.
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RANGE OF MARKETING ACTIVITIES AND MATERIALS CORPORATE STATIONERY
LOGO
TAGLINE
Our logo lives at the heart of our corporate identity. The bold design offers a quick, highly recognizable signature that visibly telegraphs our brand, our values and our differentiators.
‘Build on Advantage’ is our tagline. It serves as an invitation for clients to leverage our scale, perspective, connections and the outcomes we deliver to build distinct advantages for their business.
LOGO VERSIONS
LOCKUP VERSIONS
There are two versions of the CBRE logo: Positive Logo
Negative Logo
Positive Logo
Negative Logo
The Positive Logo should be used on white backgrounds.
The Negative Logo should be used on flat color, color overlays or imagery.
The Positive Lockup should be used on white backgrounds.
The Negative Lockup should be used on flat color, color overlays or imagery.
BUSINESS CARD
MERCHANDISE
MEMO
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USING THE REFRESHED COLOUR PALETTE COLOUR PALETTE USING THE REFRESHED
CBRE
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CLIENT NAME | PRESENTATION TITLE
CURABITUR SED ORNARE EX. PHASELLUS VEL BLANDIT ELIT.
BASIC POWERPOINT TEMPLATES This basic PowerPoint template is used for most presentations. Different cover image options and flexibility of elements allow for customization while maintaining a clean and on-brand layout. The template is available in two versions- Futura /Arnhem based and Arial based- each with multiple sizes. Specific instructions on how to use elements within the PowerPoint template are embedded in the slides themselves.
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RANGE OF MARKETING ACTIVITIES AND MATERIALS CORPORATE BROCHURE Capability Statements are the most direct business tool to communicate clearly and effectively to our potential clients, stakeholders and even employees about our competencies. When written powerfully and persuasively, our Capability Statement differentiate ourselves from competitors, helping to reinforce our brand and value proposition in the minds of existing and potential new clients. Our APAC Capability Statement Library on Intranet facilitates all employees finding the most up-todate capability statements, resources and latest tools to help them in updating and creating capability statements.Â
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RANGE OF MARKETING ACTIVITIES AND MATERIALS WEBSITE In 2019, our website had more than 549,079 pageviews, increasing 0.54% compared to 2018 (546,708) and the number of users is increased to 7.3% (169,154) compared to the previous year (157.708). We are trying to improve the customer experience on our website and gain more information about our services.
• Homepage: http://www.cbrevietnam.com/ • People & Offices: http://www.cbrevietnam.com/contact-us • Research Centre: http://www.cbrevietnam.com/vietnam-real-estate-research-consultancy/research-centre • Business Line page (A&T, CM, etc): 1. http://www.cbrevietnam.com/residential-services 2. http://www.cbrevietnam.com/retail-services 3. http://www.cbrevietnam.com/vietnam-property-office-leasing 4. http://www.cbrevietnam.com/vietnam-property-industrial-logistics 5. http://www.cbrevietnam.com/investment 6. http://www.cbrevietnam.com/vietnam-real-estate-research-consultancy 7. http://www.cbrevietnam.com/vietnam-real-estate-valuations-advisory-services 8. http://www.cbrevietnam.com/vietnam-real-estate-property-management • APAC Major report page (e.g. Work_IT page): http://www.cbrevietnam.com/vietnam-real-estate-researchconsultancy/research-centre • Property page from either Property Connector or Other property site: https://residential.cbrevietnam.com/
YEAR ON YEAR RESULTS
0.54%
PAGE VIEW
-4.33% SESSION
+7.30% USERS
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THE CBRE URBAN PHOTOGRAPHER OF THE YEAR competition is the largest of its kind, celebrating the richness and diversity of city life around the world by challenging not amateur and professional photographers alike to capture the essence of the urban environment.
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THE PLACE MAKERS SERIES, hosted by Amanda Steele, CBRE’s Executive Managing Director, Property Management, explores Sydney, Singapore and Tokyo to discover how imagination and clever design are creating places that matter: green space and urban regeneration shaping spaces, new precincts for new generations that bring in the community, as well as retail and office towers that encourage connection and creativity by surrounding people with art murals and installations.  Discover insights from some of the most influential place makers and innovative spaces:
Gardens by the Bay, Singapore
CBRE Office, Tokyo
South Beach, Singapore
Barangaroo, Sydney
Changi Airport, Singapore
WHAT IS PLACEMAKING? The idea of putting people at the heart of the design process is called placemaking and right across Asia Pacific, architects, developers and investors are creatively answering the challenges of urbanisation and population growth by creating spaces that people are happier living and working in.
Changi Airport, Singapore
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On December 13, 2018, CBRE held a colorful and emotional gala themed around the world famous “Brazilian Carnival”. Along the night, staff were entertained with engaging performances, including a fashion show, team shows and amazing dances. The evening was a success and a great way for the CBRE Ho Chi Minh team to celebrate yet another successful year!
CBRE staff costumes and colorful outfits of the Brazil Carnival concept
Business Line Leaders cheer up for a great year
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Exciting dance performance
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On December 12, 2018, CBRE Vietnam hosted the Thank You Party, an annual party uniquely designed to commemorate and say thanks to all our valued customers and all strategic counterparts. Nearly 100 CBRE Vietnam partners gathered to cheer for last year’s achievements and success.
Thank You Party
CEO’s speech at the Thank You Party
Networking
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS In January 2019, CBRE successfully hosted the CBRE Market Outlook 2019 event at The Reverie Saigon hotel and Pan Pacific Hanoi hotel. We were delighted to have Mr Henry Chin – Head of Research, APAC/EMEA and consultant for CBRE’s in-depth market analysis for residential, commercial, hotel and tourism – participate and join our 645 guests in Ho Chi Minh City and 310 guests in Hanoi, which included representatives of large and small businesses, investors and prospective clients. Based upon CBRE reports, 2019 will be a vibrant year for Vietnam’s real estate market, as well as the greater Asia Pacific region.
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Panel discussion with well-known real estate groups at Pan Pacific Hanoi hotel
Panel discussion
CBRE expert’s presentation
Networking before Market Outlook
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS During the afternoon of January 9, 2019, CBRE held the “Residential Market Outlook 2019” conference at The Reverie Saigon hotel, in collaboration with Phuc Khang Corporation. The event attracted close to 470 clients and investors. CBRE’s business line leaders drove in-depth conversations focused on featuring the potential of East Ho Chi Minh City’s residential market.
Residential Market Outlook’s auditorium
CBRE expert delivered the overview of real estate
Client networking before Forum
CBRE expert presents useful information about residential overview
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On January 19, 2019, CBRE successfully organized the “Where is the best place to live in Europe?” event at The Reverie Saigon Hotel in collaboration with Aristo investor. A total of 30 selected customers joined the event. For three hours, the group discussed real estate investment in Europe and more specifically the Republic of Cyprus. The event ended with a very exciting debate and Q&A session where customers were greatly engaged.
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On February 26, 2019, CBRE marked its sixteenth year in Vietnam by moving its main office to A&B Tower in District 1 of Ho Chi Minh City. Based on an open concept, the new office features the latest technology, flexible workspaces and amenities to promote collaboration and improve employee experience. Key clients joined the opening ceremony hosted by Vikram Kohli, CBRE’s Chief Operating Officer of Southeast Asia, and Mrs Dang Phuong Hang, General Director of CBRE Vietnam, who shared: “The development and well-being of each individual contributes to the success of our teams. This milestone marks a new stage of growth for CBRE Vietnam, promising brighter prospects for our business and people.”
Cheer up for Grand Opening Day
Networking with our clients
Lion dance on Grand Opening Day
CBRE staff are excited about the new open work space
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On March 30, 2019, CBRE along with Phuc Khang Corporation co-organized the “Support or Resistance-How to be a smart investor?” event at Park Hyatt Saigon Hotel. The top experts of CBRE presented three topics: “Residential Market 2019”, “The East Market” and “Eight reasons to invest in Rome Diamond Lotus”. The seminar attracted more than 50 participants who received special gifts from a lucky draw.
CBRE expert delivered information about Rome by the Diamond Lotus project
Client was listening to details of our project
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CBRE expert answered media questions
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS In 2019, the seminars “Commercial Market Outlook” were quarterly co-hosted by CBRE Vietnam and some landlords in Hanoi and Ho Chi Minh City around the theme “The growing importance of Workplace”. In the events, participants had the opportunity to gain further insight of the real estate market, especially in the commercial and office sectors through research delivered by CBRE directors.
Commercial Market Outlook at Thaiholdings Tower–an A-level office building in Hoan Kiem, Hanoi
The research delivered by CBRE directors in Asia Pacific
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS As industrial parks in Vietnam are expected to attract a greater number of Chinese business in response to the current trade context, they have expended their scopes to accommodate this rising demand. Thus, in March 2019, CBRE Vietnam co-sponsored the “Recent shift of production from China to SEA countries� event hosted by the European Chamber of Commerce in Vietnam. During the event, CBRE experts delivered a comprehensive presentation on the topic.
CBRE director presented at the event
The event attracted lots of investors, especially those with an interest in industrial parks
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS CBRE holds quarterly Press Briefing to send updates of the overview of real estate in 3 regions of Vietnam to media representatives and our clients. The series of this event take place in Ho Chi Minh, Da Nang and Ha Noi. This is Vietnam’s premier quarterly property publication and provides insights critical for evaluating, timing and taking advantage of Vietnam’s diverse property opportunities.
Mrs Hang Dang, Managing Director, delivered an opening speech at the Press Conference
Media representatives focused on the CBRE Quarterly Report
CBRE expert answered TV/press questions
CBRE experts answered questions from journalists
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On April 11, 2019, CBRE participated in the “Green Building Trends in Vietnam Real Estate Market 2019” seminar hosted by IFC, which attracted more than 90 guests and press attendees. At the event, CBRE experts presented the latest sustainable trends, including Mr. Nguyen Trong Thuc, Senior Manager of Research & Consulting Services, who shared “As the real estate market in Vietnam progresses, there is a growing demand for more efficient buildings, thus the adoption of green building certifications is expected to increase in the future”.
Green Building Trends’ auditorium
CBRE expert delivered the trends of green building
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Panel discussion
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On May 10, 2019, CBRE Vietnam joined forces with Alpha King to organize the “Asset Management Service Signing Ceremony” at The Sense of Alpha King. The event, during which CBRE introduced our one-stop asset management services, attracted nearly 40 media representatives. This unique service is an exclusive offer tailored for Alpha Hill Tower B, with the aim to provide clients with professional support and a worry-free solution from a trusted service provider. By partnering with CBRE, client trust the long-term asset appreciation of their assets.
Press Conference at The Sense by Alpha King
Signing Ceremony
CBRE expert shared about asset management services
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On July 11, 2019, CBRE Vietnam successfully held its “CBRE Forum 2019” at The Reverie Saigon Hotel, District 1, Ho Chi Minh City. More than 500 real estate investors and industry experts attended the forum. On behalf of CBRE, our speakers, Mr Desmond Sim – Head of Research, CBRE SEA; Mr Hieu Le – Director of Office and Industrial and Logistics Services, CBRE Vietnam; and Mr Kiet Vo – Associate Director of Residential Project Marketing, CBRE Vietnam, shared overviews and insights on real estate trends in the first half of 2019.
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CBRE Forum welcomed more than 500 guests
Experts shared and answered audience concerns
Mr Desmond Sim, Head of Research, CBRE SEA, shared about APAC retail
CBRE Forum attracted the full attention of customers
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On July 9, 2019, the CBRE Forum featuring a mid-year roundup of the property market and forecasts successfully attracted more than 300 participants from various sectors to join in Hanoi. At the event, CBRE directors and top industry leaders from leading presented CBRE views and forecasts for the remaining of the year.
Research by CBRE directors
An opportunity for business networking groups
Panel discussion with well-known real estate groups
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS Part of the CBRE Forum 2019 series, the seminar “Industrial Real Estate – Seizing Opportunities from the automotive sector” in Hanoi featured keynotes from industry key players and CBRE Directors.
CBRE director presented at the event
CBRE warmly welcomed our clients
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CBRE director presented at the event
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS CBRE Vietnam successfully held the “Apartment Owning in Los Angeles, USA” event on November 3, 2018 at Park Hyatt Hotel Saigon. The event was a partnership between CBRE Vietnam and The Liddel Developer, USA, to introduce Los Angeles real estate market to Vietnamese customers.
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Ms Nguyen Hoai An – CBRE Director in the event
CBRE Quarterly Press Conference with attendance of key media in Vietnam
Tea-break area for attendees
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Our Quarterly Press Conference took place in Hanoi and HCMC separately to share our in-house property reports that deliver insights critical for the industry players to strategically evaluate and time investment locally.
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS This event series takes place on the last Friday of every month. Staff gather in the pantry areas for a tea break and and fun games. Everyone is having fun at CBRE participating in the activities and receiving special gifts. What a great stress reliever!
Happy Hour
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS To promote a positive lifestyle and healthy habits in the office, CBRE held a series of activities during the. CBRE Wellness Week was an opportunity for employees to participate in activities organized to support our environment and communities. Activities included fundraising, volunteering and educational workshops.
Detox Day
Massage Day
Painting Workshop
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On September 29, 2019, CBRE Vietnam served as bronze sponsor for the nineteenth British Business Group Vietnam (BBGV) Fun Run for Charity. This annual event allows us to have fun with our coworkers, friends and family and also participate in an event that raises much needed funding for disadvantaged people throughout Vietnam. A stellar turnout, with more than 162 runners across all age groups and emblematic of the team spirit of the dynamic Vietnam team.
Fun Run 2019
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS From August 30 to September 23, 2019, 72 employees joined the Uprace. This inspiring community event; invited participants to regularly run over a month. For each kilometers completed, the organization donated to three charities in Vietnam, including Newborn Vietnam, the Vietseeds Foundation and GreenViet. Over twenty-six days, CBRE Vietnam proudly ran over 1,276 km and ranked 94 overall.
UpRace 2019
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS On September 13, 2019, the Ho Chi Minh team volunteered to donate blood for the Blood Transfusion Hematology Hospital. As a team, CBRE donated a total of 21,100 blood units.
Blood Donation
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS In December 2018, the CBRE Year-end Party in Hanoi took place with around the theme “Funk and Disco.” The event welcomed all staff, including the BODs. All attendees had a wonderful time sharing their experiences, networking, and learning more about CBRE’s success story.
CBRE ladies on the stage
YEP with a disco theme
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Photo booth area
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS Our team manages commercial, industrial, residential and hospitality assets effectively to maximize clients’ return on investment and align their key properties with their overall business plans. Below are some examples of signing ceremonies CBRE Vietnam organized for our valued partners in asset management this year.
Signing ceremony at Agrexim Building
Signing ceremony for the project Kosmo Tay Ho
Signing ceremony with Phuc Hung Holdings
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RANGE OF MARKETING ACTIVITIES AND MATERIALS OTHER CORPORATE PRODUCTS At CBRE, we understand that establishing a strong campus employer brand not only helps students recognize CBRE, but builds excitement for applicants to submit their resumes for open positions. Besides joining campuses’ career fairs, CBRE hold skill training workshops for students and provide opportunities for work placements with unique internship programs. Thanks to our consistent presence across 15 events each year, CBRE is today an employer of choice for Vietnam’s fresh graduates. Great work and any question let me know!
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CBRE Open Interview Day at HCM Office
CBRE Vietnam Joined Career Fair at RMIT University
CBRE Vietnam at University of Greenwich
CBRE Vietnam Booth at Job Fair
expenditure on facilities for tourism in meetings, incentives, conferences and exhibitions. Frank Bochmann, general manager of Sheraton Grand Danang Resort, shared his inside view with VIR’s Phong Lan on how his resort is geared towards the trend. Sheraton Grand Danang Resort proudly hosted the APEC Gala Dinner in 2017. After a year in operation and having served many other large-scale meeting, incentive, conference and exhibition (MICE) events, what have been the highlights so far? The year saw large MICE events and was overall a successful year for the hotel business. For example, the 6th GEF Assembly in June hosted a total of 1,000 international VIP guests and delegates for a sit down-dinner and buffet. Also, corporate MICE event Unicity Korea in October involved 1,000 guests from different South Korean cities using the ballroom, and featuring a gala dinner with a beautiful stage built across the beach, and a runway down our infinity pool.
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Why is the Sheraton Grand Danang Resort ideal for large-scale MICE events in Danang and Vietnam as a whole? With the largest hotel ballroom in Danang we are a natural choice. Our location, only 20 minutes from the airport, enables Sheraton Grand Danang Resort to provide direct access to Danang’s most prestigious beaches, tourist and cultural attractions, and it is in close proximity to UNESCO Heritage landmark towns such as Hoi An and Hue. We are the first Sheraton Grand Resort in Southeast Asia and the newest five-star property in Danang. Our location on the white sandy beach of Non Nuoc encompasses two hotel blocks - 130 rooms with the vice presidential suite in one, and 128 rooms and luxurious presidential suite with private lift and helipad access in
the other six distinctive restaurants and bars at the resort provide a rich array of international cuisine, ranging from authentic Vietnamese to Asian favourites. Event planners enjoy the dedicated convention centre spanning over 3,300 square metres, which has some wonderful attributes including very impressive MICE facilities, such as Vietnam’s largest luxury grand ballroom for large-scale exhibitions and events. There are also many breakout rooms, plus a selection of outdoor venue options, including our stunning beach area and pool lawn.
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PUBLISHED PRESS ADVERTISEMENTS
In 2019, what new attractions can guests look forward to at the resort? We will be adding a number of wonderful children’s facilities, such as a dedicated children’s playground, and water castles added to the already-pop-
ular kid’s club and to the infinity pool, which at 250 metres is the longest infinity pool in the country.
is still unexplored. With the right convention services being offered, there is much more that can be achieved.
What makes you so enthusiastic about the resort in particular and Vietnam in general? I think Vietnam is still undiscovered for many tourists and exotic for many seasoned travellers, and on the bucket list of many who have seen most parts of the world. For MICE groups, the Mekong River area of Vietnam and Cambodia
Tet is a very special occasion in Vietnam. What message would you like to convey to readers and potential resort guests at this time? I would like to take the opportunity to wish everyone Chuc Mung Nam Moi and stay safe, travel carefully, and enjoy the time with your family under the peaceful and sunny sky of Danang and beyond.n
目が離せないプロジェクト満載！
必見！ ベトナム新着物件 Ready-Built Factory
HCMC
7 区貸工場
CBRE Vietnam Print Ad in Vietnam Investment Review Special Tet edition VIR—February 2019 Special Tet Edition Fe b r u a r y 4 - 1 7 , 2 0 1 9
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Tan Thuan Export Processing Zone, Q. 7, HCMC 投資主： タントゥアンコーポレーション 敷地面積：5000㎡ 完成：2019年
【お問い合わせ】 Factory for sale - HCM02 tronghieu.le@cbre.com 090-804-7414
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w w w.vi r.com.vn
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サポート施設が 充実！
イ
７ 区 タントゥアン 輸 出 加 工 区 内にあるレンタル 工 場 の １つ。貨 物 用エレ ベーターや 駐 車 場、 食 堂、 消 防システムなどのほか、 電 力・給 水 などは国 際 基 準のインフラを 完 備 して いる。 １区 中 心エリアまで 車で約 分の好 立 地だ。
サ
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CBRE Vietnam Print Ad in Sketch Magazine
CBRE Vietnam Print Ad in Vietnam Economics Times
July 29, 2019
March 25, 2019
CBRE Vietnam Print Ad in Sketch Magazine
CBRE Vietnam Print Ad in Sketch Magazine
August 26, 2019
September 2, 2019
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PUBLISHED PRESS ADVERTISEMENTS
Ms Nguyen Hoai An, Director of CBRE Hanoi, on Vietnam Investment Review August 2019
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Ms Nguyen Hoai An, Director of CBRE Hanoi on VTV3
Ms Nguyen Hoai An, Director of CBRE Hanoi on VITV
April 2019
April 2019
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PUBLISHED PRESS ADVERTISEMENTS
https://bds.tinnhanhchungkhoan. vn/bat-dong-san/giam-doc-cbreha-noi-nguyen-hoai-an-can-tinhtao-khi-dat-ky-vong-vao-datnen-209752.html
https://vietnambiz.vn/ giam-doc-cbre-ha-noi-thieuvon-la-mot-trong-nhungdiem-yeu-cua-thi-truong-bds-vietnam-20190816111737167.htm
April 11, 2019–Vietnam Investment Review
August 20, 2019-VietnamBiz
https://vneconomictimes.com/ article/vietnam-today/cbrevietnam-well-placed-in-industrialland May 12, 2019–Vietnam Economics Times
CBRE Vietnam on online newspapers
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
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A4 Poster for BBGV Fun Run 2019
A4 Poster for Blood Donation
A4 poster for Uprace 2019
A4 Poster for Raise Your Voice
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
Video: CBRE and Alpha King–Asset Management Service Signing Ceremony
Video: Support or Resistance
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
Facebook Ads for CBRE Forum 2019
Facebook Ads for Blood
Facebook Ads for Grand Central project
Facebook Post for BBGV Fun Run
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
Facebook Post for CBRE Forum
Facebook Post for Industrial Event
Facebook Ads for HRS
Facebook Post for CBRE Movie Night
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
YouTube: CBRE Real Estate Spotlight–Q2 2019
YouTube: CBRE Market Outlook 2019
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
YouTube: Grand Opening Day of Ho Chi Minh Office
YouTube: Let’s discover 360-Degree Open Office at CBRE Vietnam
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
Twitter: RMIT Career Week
Twitter: Press Conference Q2.2019
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Twitter: Cao Thang Technology’s Job Fair Day of Ho Chi Minh Office
Twitter: Sales Launching Event–Q2 Thao Dien Day of Ho Chi Minh Office
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OTHER FORMS OF ADVERTISING & MARKETING VIDEO, POSTER AND ONLINE EXAMPLE
LinkedIn: Blood Donation Event Day of Ho Chi Minh Office
LinkedIn: RMIT Career Day
LinkedIn: Staff Promotion
LinkedIn: Green Connection Day of Ho Chi Minh Office
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OTHER FORMS OF ADVERTISING AND MARKETING LO CAL OR NATIONAL PRESS, TELEVISION AND THIRD -PARTY WEBSITES INVESTING 41 April 29-May 5, 2019 l www.vir.com.vn
Vietnam’s role in production shifts towards Southeast Asia Regions
Infrastructure investment The Vietnamese government has spent billions of US dollars in a bid to improve its infrastructure and attract foreign investment. According to statistics by the Asian Development Bank and Bloomberg, Vietnam’s public and private sector infrastructure investment has averaged 5.7 per cent of GDP in recent years, the highest in Southeast Asia (see chart 3). This policy has proven successful for the government, as improved major in-
Amata @Quang Ninh VSIP @ Hai Duong Haiphong International Container Thang Long 2 & 3 @ Hung Yen and Vinh Phuc Dinh Vu, Trang Due and VSIP @ Haiphong Port expansion
LG Electronics and LG suppliers Samsung Electronics and Samsung suppliers Kyocera Milta, Panasonic, Nestle, Sumiden, Nikkiso, Toto, Fuji Xerox, Bridgestones, Chevron, Puma Energy, Idemitsu, Shinetsu
Hanoi – Haiphong Highway North Vietnam
Noi Bai Airport expansion Cat Bi Airport expansion Van Don Airport Danang – Quang Ngai Highway Danang Airport expansion Lien Chieu and Tien Sa port expansion HCMC – Long Thanh Highway and National Road 51 expansion
Central Vietnam
VSIP Quang Ngai Chu Lai – Truong Hai campus @ Quang Nam VSIP Nghe An Hemaraj Land and Development in Nghe An
Truong Hai Automotive and its suppliers URC Central, Liwayway, King Maker Footwear, Maystar Footwear, Xindadong Textiles, Freetex, Properwell
Average occupancy ( per cent)
70 - 90
63 - 90
Industrial hub with several industrial parks being expanded in Ho Chi Minh City (One Hub Saigon @ Ben Luc – Long Thanh Highway Saigon High Tech Park), Dong Nai (Amata Express Intel, Samsung CE, Bosch, Nidec, Lixil, Schneider Ben Thanh – Suoi Tien Metro Line City), Binh Duong (Mapletree, VSIP3, 80 - 90 Electric, SMC, KYC, Bayer, Cargill, Pepsi, Nestlé No.1 Warburg Pincus – Becamex) and Long An (CFLD Industrial Township) Hiep Phuoc Port expansion and national road 51 expansion Cat Lai Port expansion
South Vietnam
Source: CBRE Vietnam
Chart 1: Key drivers for moving export production out of China 0% Lower environmental cost/standard Lower risck to trade war/tariffs
20%
40%
60%
Chart 2: Top destinations for moving production to 50% 40% 30%
Lower labour cost Lower land cost
20%
Easier access to supply chain
Exporters to US
Closer to market
0%
Total
RMB depreciation
Past 12 months
Suppliers
Source: Those already moved or plan to move. USB Evidence Lab
“
In Th dia ail aa an d Me xic Vie o tan am Ind on esi a Ma lay sia
More industrial policy support
US
10%
Better infractructure
Jap an Ko rea Taiw Ho an ng Ko ng Ca na da
I
n 2018, CBRE recorded an increase in production shifting from China to alternative locations in Southeast Asia, including Vietnam. This trend is a result of production costs in China continuing to rise, which presents relocation as a financially viable option for many manufacturers. A recent survey conducted last year by global data provider UBS Evidence Lab collected responses from 200 manufacturing companies, which showed a significant shift in attitudes to export business or supply to exporters from China (see charts 1 and 2). Southeast Asian economies, especially Vietnam, may be well placed to benefit from this relocation in production, given that the country’s key economic fundamentals such as GDP growth, foreign direct investment, and inflation remain favourable. Vietnam continues to invest heavily in infrastructure and help manufacturers to get better access to key export markets by participating in several bilateral and multilateral trade agreements. Incentives to shift production are supported by Vietnam’s competitive land acquisition and labour costs compared to its neighbouring countries, which have been motivational factors in companies looking at Vietnam for their China Plus One policies.
Notable manufacturing projects attracted to these areas
Haiphong – Halong – Van Don Highway
By Le Trong Hieu
Director of Office Services, National Business Line leader, CBRE Vietnam
Industrial zone developments
Projects
In the near future
Source: Those who have already moved or plan to move. USB Evidence Lab
Chart3: Vietnam among Asia’s biggest infracstructure spenders 7%
Improved major infrastructure projects such as new highways, expanded ports and airports have enticed major developers into investment in the country.
6
frastructure projects like new highways and expanded ports and airports have enticed developers into investment. Industrial parks are being established or expanded in near proximity to these infrastructure projects and in return, developers can offer this new infrastructure as part of their drive to attract occupiers from China. The table above indicates the number of new infrastructure projects across Vietnam, and the manufacturing projects they have attracted to the nearby area. Based on the findings of CBRE, these industrial parks have achieved good occupancy with a strong commitment from several multinational companies,
inspired by the potential for infrastructure connectivity.
1
Agreements and disputes Part of Vietnam’s signing of bilateral and multilateral free trade agreements (FTAs) include five FTA within the ASEAN, six further afield in China, South Korea, Japan, India, Australia, and New Zealand, and four bilateral FTAs including the Vietnam– Japan FTA, Vietnam–South Korea FTA, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and the Vietnam– EU FTA, expected to be signed this year. The key benefit from these FTAs is that they allow the removal of duties among
Source: Asian Development Bank Data includes public & private sector investment
5 4 3 2
0
China Vietnam India
Indonesia Myanmar Singapore Philippines Malaysia Thailand
membership countries. This helps to attract more manufacturers to set up production in Vietnam and profit from tax benefits when they export to the markets of those countries. Vietnam poses a lower risk of trade war with the US than China and a shift towards the country could see key Vietnamese exports like textiles, clothes, machinery, mobile phones, and consumer electronics enjoying freer access into the US. By reviewing the tariffs list by product type, we see
that TVs, mobile phones and several wearable technology items are not yet included. Occupiers in these sectors might look to relocate part of their supply chain to Vietnam in order to mitigate the trade war risk and to tap into Vietnam’s competitive labour costs. Major companies and manufacturers have found a new home for their operations in Vietnam in recent years. This includes Apple, which has increased the number of factories it operates in Vietnam from 16 in 2015 to 22
last year. Accordingly, an Apple supplier, GoerTek, has also moved its wireless earphone production to Vietnam. Likewise, Samsung announced a cease in operations last year at one of its mobile phone factories in China, according to Reuters. The localisation rate jumped from 34 per cent of total product value in 2014 to 57 per cent in 2017. Currently, 29 Vietnamese companies act as Samsung’s Tier-1 vendor, with a target of 50 set for next year. LG Electronics recently announced that the company will stop smartphone production in South Korea and move manufacturing to the northern port city of Haiphong. The move is expected to boost the company’s annual production capacity in Vietnam by 83 per cent to 11 million handsets from the second half of 2019. Recent ventures Looking at the remainder of 2019 and all of 2020, CBRE sees an increase in industrial supply across Vietnam to benefit from this shift in production from China. To well position themselves for the impending increase in demand, foreign developers need to look to local partners with experience to help fast track their market penetration. This was recently shown in a joint venture between Becamex and Warburg Pincus to form BW Industrial, which offers readily-built factories and warehouses in strategic locations across Vietnam such as Bac Ninh in the north and Binh Duong in the south. Also, as the market and occupiers are getting more sophisticated, developers will need to fulfil a variety of requirements including available land lease, readily-built factories and warehouses, and built-to-suit facilities. For readily-built factories in certain strategic locations, CBRE also sees that sites of production will evolve from conventional single-story factories to ones spread across multiple floors. While high rise stock in the market is still limited, this could indicate a new trend as Vietnam will look to attract more high technology with demand for high-quality industrial spaces.n
Mr Hieu Le, Director, Head of Office Services, in Vietnam Investment Review
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BẤT ĐỘNG SẢN ĐÀ NẴNG SÁU THÁNG ĐẦU NĂM 2019:
Nhiều biến động
Thị trường bất động sản Đà Nẵng đã có nhiều chuyển động do tình hình thu hút đầu tư sáu tháng đầu năm 2019 khá khả quan, đặc biệt là thu hút vốn đầu tư nước ngoài.
Nguồn cung khách sạn tăng trưởng mạnh
Theo số liệu thống kê của CBRE, trong sáu tháng đầu năm 2019, một số hạng mục liên quan đến bán hàng như căn hộ, biệt thự nghỉ dưỡng… nguồn cung cực kỳ khan hiếm, chỉ phát triển mạnh ở mảng khách sạn nhờ thu hút khách du lịch. Thị trường
khách sạn 4-5 sao ở Đà Nẵng đón nhận thêm năm khách sạn trong sáu tháng đầu năm, tăng 15% so với cùng kỳ năm ngoái, tập trung đa phần ở dọc biển Mỹ Khê. Căn hộ du lịch (condotel) đón thêm 216 căn ở phân khúc cao cấp, nâng tổng nguồn cung tích lũy lên gần 8.500 căn. Phân khúc cao cấp chiếm tỉ trọng lớn nhất với 95% tổng nguồn cung. Nguồn cầu tăng trưởng cao, chủ yếu lượng khách quốc tế. Biệt thự nghỉ dưỡng so với các phân khúc bất động sản khác ở Đà Nẵng yên ắng hơn do nguồn cung hạn chế và nhiều dự án tương lai vẫn chưa được triển khai. Trong
sáu tháng đầu năm 2019, chỉ có một dự án chào bán ra thị trường. Tổng nguồn cung đạt 815 căn trên tất cả các phân khúc đến từ 16 dự án, tăng nhẹ 6% so với cùng kỳ năm trước. Giá chào bán trung bình của tất cả các dự án hầu như không thay đổi trong quý này. Thị trường căn hộ bán ở Đà Nẵng từ cuối tháng 6-2018 đến cuối tháng 6-2019 không có thêm nguồn cung nào. Tổng nguồn cung lũy kế hơn 5.000 căn từ 16 dự án.
78
Đất nền chững lại
Đại diện CBRE cũng đưa ra nhận định thị trường đất nền không riêng ở Đà Nẵng mà cả
Bà Dương Thùy Dung, Giám đốc cấp cao công ty TNHH CBRE Việt Nam cho rằng, nguồn cầu thị trường không xuất phát từ nhu cầu mua để ở, mà mua để “lướt”, dẫn đến việc người mua sẵn sàng đầu tư rất nhiều khi thị trường đang phát triển nóng, thậm chí là sẵn sàng trả mức giá cao hơn giá trị thực tế của thị trường. Khi thị trường giảm giá thì không thể bán được ở mức lợi nhuận kỳ vọng. Rất nhiều khu đất, giá hiện tại đang bị thấp hơn giá mua vào.
Hà Nội và TP.HCM cuối 2018 và đầu 2019 đều lao đao, rơi vào khủng hoảng pháp lý. Tình hình đang có thanh tra đất trên diện rộng, không chỉ với các khu đất phát triển dự án mà cả những khu đất phát triển đất nền. Điều này khiến thị trường đất sau một thời gian phát triển nóng đã bị chậm lại. Đặc biệt thị trường đất nền, người mua hầu hết để đầu cơ, mua thực sự để sử dụng không nhiều. Đối với người mua để đầu cơ, chỉ cần có sự chững lại của thị trường hay trục trặc pháp lý, không thể thoát ra được vốn, dẫn đến thị trường lao đao. Thị trường Đà Nẵng đang có sự sụt giảm khá nhiều về giá. CBRE nhận định đất để phát triển dự án, các công trình không bị ảnh hưởng quá nhiều bởi sự lên giá của đất nền. Các dự án có sự chững lại nhưng liên quan đến mặt pháp lý, giấy tờ, khởi công dự án, nếu giải quyết được, các chủ đầu từ sẽ tiếp tục khởi công xây dựng, chào bán.
Cứu thuyền viên người Montenegro Sống khỏe cùng bạn gặp nạn trên vùng biển Hoàng Sa Đừng để khô mắt do thiếu Vitamin A Ngày 10-9, Trung tâm Phối hợp tìm kiếm cứu nạn hàng hải Việt Nam (Vietnam MRCC) cho biết vừa ứng cứu thành công thuyền viên người Montenegro gặp nạn trên vùng biển Hoàng Sa. Trước đó, tàu MSC ESTHI, quốc tịch Panama, trên đường từ Singapore đi Trung Quốc, khi đến vùng biển phía nam quần đảo Hoàng Sa thì máy trưởng của tàu bị bệnh nặng, mê man và nguy kịch. Nhận tin báo, Vietnam MRCC hướng dẫn tàu khẩn trương chuyển hướng về Đà Nẵng, đồng thời kết nối với Trung tâm cấp cứu 115 TP. Đà Nẵng triển khai tư vấn y tế. Sau khi hội chẩn, các bác sỹ chẩn đoán nạn nhân có khả năng bị tai biến, cần đưa về bờ khẩn cấp để điều trị. Vietnam MRCC đã điều đồng tàu cứu nạn SAR 412 cùng ê kíp bác sỹ cứu nạn khẩn cấp. Đến 9g30 ngày 10-9, tàu SAR 412 đã
Vitamin A là loại vitamin cần thiết cho sự phát triển, sức khoẻ, và chức năng bình thường của các mô bề mặt, như biểu mô của da và niêm mạc, và các mô của mắt. Bệnh khô mắt do thiếu vitamin A là biểu hiện sớm và đặc hiệu ở mắt của một bệnh toàn thân do thiếu vitamin A gây ra. Những biến đổi ở mắt do thiếu vitamin A bao gồm nhiều mức độ: khô kết mạc biểu hiện tình trạng thiếu vitamin A nhẹ, khô giác mạc thường để chỉ thiếu vitamin A ở mức độ nặng hơn.
Biểu hiện của bệnh:
+ Quáng gà: trẻ nhìn kém vào lúc có ánh sáng yếu (chập tối), thường khỏi khi dùng vitamin A liều điều trị trong 1 - 2 ngày. + Khô kết mạc: có những mảng mất bóng, sù sì, không có nước mắt, cũng có trường hợp kết mạc khô tạo thành những nếp nhăn. + Vệt Bitot: có màu trắng sáng hoặc vàng nhạt, thường có hình
ovan hoặc hình tam giác. Vệt Bitot đôi khi không mất đi sau điều trị bằng vitamin A liều cao nhưng nó không ảnh hưởng tới thị lực. + Khô giác mạc: bề mặt của giác mạc có những chấm mờ đục hoặc chấm trắng. Khi có dấu hiệu này giác mạc thường kèm theo những phản ứng chói sợ ánh sáng. Có thể điều trị khỏi hoàn toàn bằng vitamin A liều cao trong 1-2 tuần. + Loét nhuyễn giác mạc: khi khô giác mạc không được điều trị sớm và đầy đủ sẽ tiến triển dẫn đến tổn thương biểu mô giác mạc, tạo lên những ổ loét. Lúc này đứa trẻ rất chói, sợ ánh sáng, mắt luôn nhắm nghiền. Triệu chứng này. có thể điều trị khỏi bằng vitamin A liều cao.
CBRE Press Briefing Da Nang in Tuoi Tre Cấp cứu nạn nhân trên tàu trước khi đưa về đất liền Ảnh: DUY HÒA
tiếp cận cấp cứu nạn nhân ngay trên biển và đưa về đất liền điều trị lúc 13g cùng ngày. Hiện nạn nhân đã qua cơn nguy kịch.
September 11, 2019
TẤN LỰC
Ms Dung Duong, Senior Director, Head of Professional Services, in Vietnam Economics Times June, 2019
Ảnh: TẤN LỰC
Nhiều khách sạn cao tầng mọc lên ven biển Mỹ Khê, Đà Nẵng
Ngày 10-9, Công ty chuyên nghiên cứu thị trường CBRE vừa công bố đánh giá về thị trường bất động sản Đà Nẵng sáu tháng đầu năm 2019 và dự báo thị trường trong thời gian đến.
Nguồn cung căn hộ vẫn khan hiếm
CBRE dự báo toàn cảnh bất động sản thời gian tới, đối với những mảng thị trường liên quan đến bán hàng như căn hộ bán, căn hộ du lịch, biệt thự nghỉ dưỡng… với tình hình pháp lý còn chưa được giải quyết triệt để như hiện nay, chắc chắn là nguồn cung vẫn rất khan hiếm. Chỉ những dự án từ những chủ đầu tư lớn đã được phê duyệt mới có thể bung hàng trên thị trường. Về khách sạn, nguồn cung vẫn đang dồi dào với sự thúc đẩy từ những dự án lớn như JW Marriott với 800 phòng, MGallery Bà Nà với hơn 2.000 phòng và rất nhiều những dự án nhỏ 3-4 sao dọc bờ biển. Thị trường khách sạn sẽ rất sôi động, tích cực với khách du lịch. Về văn phòng và thương mại, thị trường quy mô chưa quá lớn, mặc dù có tăng trưởng. ĐOÀN NHẠN
Phòng tránh:
- Chế độ ăn đầy đủ cho trẻ, các loại thực phẩm giàu vitamin A như trứng, cá, thịt, gan động vật, tôm, các loại rau có hàm lượng carotene cao như rau muống, xà lách, rau ngót, rau dền,... Các loại rau củ quả như gấc, cà rốt, đu đủ, xoài... - Bổ sung vitamin A định kì theo lứa tuổi: trẻ em dưới 3 tuổi với liều 200 ngàn đơn vị quốc tế UI, uống một năm 2 lần; đối với trẻ nhỏ dưới 12 tháng tuổi dùng liều 100 ngàn đơn vị quốc tế UI. - Tham gia đầy đủ chương trình tiêm chủng mở rộng. - Điều trị sớm và tích cực các bệnh tòan thân. - Phòng chống suy dinh dưỡng. BS.CKI PHẠM VĂN BÌNH
ASIA PACIFIC PROPERTY AWARDS 2020/21
D.3
OTHER FORMS OF ADVERTISING AND MARKETING LO CAL OR NATIONAL PRESS, TELEVISION AND THIRD -PARTY WEBSITES
4 NATIONAL June 10-16, 2019 l www.vir.com.vn
Managing director, CBRE Vietnam.
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Infrastructure spending in Vietnam is one of the most impressive in the region, benefiting road, air, and sea transport
“
Key drivers for moving export production out of China
The good times are expected to continue with the right governmental support, business incentives, and corporate interest. Towards the end of 2020 we will see a rise in industrial property supply in Vietnam.
Equally, more affordable land costs are playing a part, while less restrictive trade barriers, straightforward access to new supply chains, improved infrastructure, and more industrial policy support are ensuring a robust foundation for ongoing manufacturing success. Labour costs, in particular, are a major draw for corporations eyeing Vietnam. At roughly a third of the salary of Chinese equivalents, skilled Vietnamese manufacturing employees provide an advantageous alternative to China. Making friends The country’s sound economic fundamentals like GDP growth, attracting more foreign direct investment and a stable inflation rate have become key drivers to Vietnam’s competitive position as a serious industrial player. However, we see
Source: CBRE
ithin the global industrial world, Vietnam has made major inroads in recent times. Supported by developments to national infrastructure, the country’s entrance in numerous trade pacts, and the fact that higher manufacturing costs in traditional markets such as China have opened doors with major corporations, Vietnam’s transition from a peripheral to a mainstream industrial nation has been swift and successful. But will it last? With commentators and the business community touting the global trade conflict as a catalyst, China’s ongoing move towards a higher-income nation, and the deepening ties of Vietnam into global supply chains, questions rightly remain as to whether the country can sustain its new standing as Asia’s rising manufacturing economy. In CBRE’s view, the answer is clearly yes, but with the caveat that Vietnam cannot afford to rest on its laurels, especially as many nations will look to capitalise from high labour costs in China and geopolitical tensions. China’s role in the global economy is maturing. For decades it has served as the workshop of the world, in the process creating one of the greatest economic rises in history and making the leap from a low- to middle-income country in under two generations. While the transformation has been phenomenally beneficial to China, the position of this country is maturing as manufacturing focuses inwards and the country becomes more service-based. As a result China is relying less on exports, and the trade dispute for the US is only speeding up this transition. This is good news for developing markets, particularly in Southeast Asia. With ASEAN nations, Vietnam is poised to be a key beneficiary and to become an even bigger winner from this rotation in China. The key drivers for moving export production out of China to Vietnam are multi-faceted. Foremost, lower labour costs are supporting the shift.
institutional policy and reforms as solidifying the manufacturing sector for the longer-term. According to Asian Development Bank projections, Vietnam outpaces every Asian country with the exception of China on infrastructure spend as a percentage of GDP. This is translating into national highways, world-class ports, and better-equipped airports to support present and future industrial demand. Furthermore, policymakers in Vietnam have been instrumental in providing producers with better access to key export markets by participating in many bilateral and multilateral trade agreements. Five deals have been inked within ASEAN, while another six have been signed between the ASEAN and its partners including
China, the South Korea, Japan, India, Australia, and New Zealand, in addition to four bilateral free trade deals. Why is this significant? Foremost, the pacts allow for the removal of duties among member countries. In other words, the aforementioned trade deals will help international manufacturers set up production in this country. Equally alluring, corporation manufacturing in Vietnam will enjoy tax benefits when they export to those markets that the country has signed trade deals with. In order to shore up Vietnam’s economic future, investment in manufacturing and other industrial facilities has and will need to remain a priority. We don’t foresee any major slowdown in this commitment as the government
has committed to further capitalise on Vietnam’s unique role as a viable Chinese manufacturing alternative. Landing on its feet The backbone for any emerging industrial economy is available and functional real estate. In Vietnam, this scenario will be no different, and will rely heavily on the favourable fundamentals of the property space. In 2019, the scales are tipping in Vietnam’s favour. For example, according to CBRE research, industrial land costs in a sample of major cities across China has reached $180 per square metre. Comparatively, in Vietnam, industrial sites are typically ranging between $100-$140 per sq.m. This is clearly attractive for prospective manufacturers.
Mrs Hang Dang, Managing Director, in Vietnam Investment Review June 10, 2019
Ms Dung Duong, Senior Director, Head of Professional Services, in The Manager magazine June, 2019
Retail splash ripples across Property M&A Economic growth and the improvement of consumer purchasing power have given wings to the retail markets in the Asia-Pacific and Vietnam in the past few years.
By Pham Ngoc ThieN ThaNh Senior manager, Research and Consultancy CBRE Vietnam
L
ooking forward, however, issues arising from global trade tensions and the weakening currencies of India, Indonesia, and the Philippines will heavily impact consumers’ confidence. Moreover, competition from e-commerce will put pressure on the rental rates of retail properties. As a result, the growth rate of rents is expected to be slower in the Asia-Pacific region. The Vietnamese retail market is in good shape, as indicated by an outlook of the highest GDP growth in the region (the economy grew by 7.08 per cent in 2018) and consistent increases in the consumer confidence index. In 2018, according the General Statistics Office of Vietnam, total revenue from sales and services reached VND4.395 trillion ($191.1 million), an increase of 11.7 per cent on-year, which is among the highest growth rates in recent years. Vietnam keeps offering more opportunities than its neighbouring countries. According to the Vietnamese Ministry of Industry and Trade, modern retail in the country currently accounts for 25 per cent of total sales, which is lower than regional countries such as the Philip-
pines (33 per cent), Thailand (34 per cent), China (51 per cent), Malaysia (60 per cent), and Singapore (90 per cent). CBRE data, tracking per capita modern retail space, also showed a lower level in Ho Chi Minh City and Hanoi (0.12 and 0.10 square metres per capita, respectively, as of 2018) which was one-fifth of Jakarta and one-eighth of Bangkok. Moreover, the EU free trade agreements or the potential ASEAN Economic Community will bring more foreign investors to Vietnam. The local retail market has grown more attractive in the past years, for both foreigners and locals. Investment channels have also been numerous, with strong interest in M&A, franchising, and joint ventures, among others. M&A data shows that foreign investment has been consistently growing compared to local investment in recent years and in food and beverage (F&B), consumers goods, real estate, as well as banking and financial services. The investment activities in the retail sector show the businesses keep their fingers on the pulse and take action in time to capitalise on consumer trends. More than one-third of the Vietnamese population is Generation Y (born between 1981 and 1996, or 23-38 years old). The shopping habits of this consumer group are the determining trends shaping the retail market. The group is more susceptible to unique experiences, convenience, health-related products, and electronic gadgets. According to CBRE research, 75 new brands entered the Vietnamese market in the past two years, 20 per cent of which were in the F&B and 13-15 per cent in the mid-range fashion and fast fashion segments. F&B has gained
a significant portion in shopping centres’ tenant mix lately. In the past, F&B usually accounted for less than 20 per cent of the shopping centres’ leasing area, however, at newly opened shopping centres this can reach 30-40 per cent. The variety of F&B and entertainment options is now a watershed factor for success and for the maintenance of footfall. Another trend is shopping centre developers’ investment in technology and omnichannel retail capabilities. M&A activities in the retail sector have been vibrant, especially in the F&B sector: Mekong Enterprise Fund III invested $6.9 million in Wrap & Roll, Standard Chartered Equity invested $35 million in Vietnamese restaurant chain operator Golden Gate Group, Jollibee (Philippines) gained control over Highland Coffee and Pho 24 from Viet Thai International JSC for $25 million, while Vietnam Oman Investment invested in Wayne's Coffee. Another prominent trend is M&A activities related to supermarkets and convenience stores. Vingroup, one of the most active investors in the last three years, acquired a series of competitors, including Oceanmart, Maximark, Vinatexmart, and Fivimart, among others, while Saigon Co.op bought out 18 supermarkets of French retailer Auchan. Similarly, Central Group acquired 49 per cent stakes of Vietnamese electronics retailer Nguyen Kim Group. Local retailers are still competing with experienced large-scale foreign developers thanks to their significant land banks and local expertise. Based on a Deloitte report on the Vietnamese retail market, Vingroup accounts for 60
per cent of the total retail space in Hanoi and Ho Chi Minh City. Foreign developers (Central Group, AEON, or Lotte) are actively seeking for prime land banks while local developers are expanding to Tier 2 cities, a segment of almost completely untapped potential in Vietnam. The capitalisation rate for shopping centres in the central business district (CBD) area range from 8 to 10 per cent while this rate in non-CBD areas stands at 10-13 per cent. Partnerships between local and foreign developers are more popular, which enhances the industry experience of retail developers. Investment activities in the e-commerce space have also been shining bright. The most notable deals include the $44 million investment from JD (China) into Vietnam’s Tiki, the $51 million investment by SBI Holdings (Japan) and others into Sendo, and the $2 billion investment from Alibaba into Lazada. With high mobile phone penetration rate (120 million smartphones for 96 million people), The Vietnamese e-commerce sector is forecast by Euromonitor to continue growing at about 20 per cent per annum in the next three years (the growth rate in 2018 was 32 per cent). According to statistics from Standard Chartered, almost 90 per cent of transactions in Vietnam are still made by cash, while in other ASEAN countries like the Philippines, Indonesia, Thailand, or Malaysia, this figure is only 50-65 per cent. The Vietnamese government has re-
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By Hang Dang
Furthermore, the average land rental is increasing 5 to 8 per cent in Vietnam. Reflecting this more modest price rise, rentals at the country’s industrial zones (IZs), especially those that have strategic locations that are connected and in close proximity to key infrastructure, are surging. For example, the average ready-built factory (RBF) and warehouse rental in Ho Chi Minh City is around $4.10 per sq.m, per month. At the top of the range, the highest achievable RBF rental in South Vietnam currently reaches $8 per sq.m a month from a new RBF campus dedicated to Japanese clients in the south. In the north of the country, the average RBF rentals range from $3.50 to $4 per sq.m each month. Highest achievable rent in North Vietnam ranges from $5.50 to $6 per sq.m for options in established IZs in Hanoi, Bac Ninh, Hai Duong, and Haiphong. Going forward, CBRE projects that IZs will continue to thrive. Occupancy rates of between 70-90 per cent will remain standard, as infrastructure connectivity will play a larger role in the occupiers’ location decisions. In a recent survey published by CBRE, the number of factories in Vietnam named in Apple’s supplier list increased from 16 in 2015 to 22 in 2018, all of which are foreign-invested enterprises. Following the same trend, Samsung announced last year that it would cease operations of its mobile phone production plant in China. Currently, 29 Vietnamese companies act as a Samsung Tier-1 supplier. The localisation rate jumped from 34 per cent of total product value in 2014 to 57 per cent in 2017. Clearly, this business speaks volumes about Vietnam’s place and reputation as a leading location of industrial production. The good times are expected to continue with the right governmental support, business incentives, and corporate interest. For the remainder of 2019 and all of 2020, we will see an increase in industrial property supply across Vietnam to benefit from this production shifting from China. New supply continues to come online in both the north and south of the country. The diversification of new IZs, manufacturing facilities, and infrastructure shows that Vietnam will enter the next decade in a prime position and further establish itself as one of the major beneficiaries of a rebalancing China, and an evolving global supply chain.
Retail Space compaRiSon
Source: CBRE Research
cently been very active in promoting a cashless economy, which is expected to help push online retail in the near future. This year, Vinmart debuted a new feature called Scan & Go on its VinID app in order to bring more convenience and a fresh experience to customers. Though online shopping is popular across all adult age groups in Vietnam, differences in how age groups engage with digital channels are an important focus for omnichannel brands and their marketing and sales platforms. Online channels may be increasing their share of retail transactions, but consumers still prefer omnichannel: combining multiple channels for a single purchase (checking products at the store and purchasing them online). While Gen Z shoppers (aged 18-24) are making a strong shift towards online purchases, some substratum retail elements remain intact. The majority of Gen Z consumers still prefer visiting stores to make purchases, after researching, browsing, or comparing prices online.
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GOING FOR BREAKTHROUGH
Positioning the economy for a prosperous future
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Ms Thanh Pham, Senior Manager, Head of HCMC Research & Consulting, in M&A magazine August, 2019
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OTHER FORMS OF ADVERTISING AND MARKETING LO CAL OR NATIONAL PRESS, TELEVISION AND THIRD -PARTY WEBSITES
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Mr Kiet Vo, Associate Director, Head of Residential Project Marketing, spoke at Phuc Khang event
Mr Kiet Vo, Associate Director, Head of Residential Project Marketing, spoke at Rome by Diamond Lotus
Ms Dung Duong, Senior Director, Head of Professional Services, spoke at Real Estate Seminar of Dat Xanh Group
Mr Kiet Vo, Associate Director, Head of Residential Project Marketing, spoke at The Marq
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OTHER FORMS OF ADVERTISING AND MARKETING LO CAL OR NATIONAL PRESS, TELEVISION AND THIRD -PARTY WEBSITES
September 13, 2019–Vietnam FDI
September 10, 2019–The Saigon Times
August 22, 2019–Dan Tri
August 18, 2019–VTV News
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September 13, 2019–Vietnam FDI
September 10, 2019–The Saigon Times
July 19, 2019–Viet Stock
July 20, 2019–VN Express
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OTHER FORMS OF ADVERTISING AND MARKETING LO CAL OR NATIONAL PRESS, TELEVISION AND THIRD -PARTY WEBSITES
March 5, 2019–CafeF
February 9, 2019–VOV
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OTHER FORMS OF ADVERTISING AND MARKETING LO CAL OR NATIONAL PRESS, TELEVISION AND THIRD -PARTY WEBSITES
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Mr Desmond Sim, Head of Research, CBRE SEA, in FNBC
Mr Henry Chin, Head of Research, CBRE APAC/EMEA, in FNBC
July 2019
January 2019
Mr Thuc Nguyen, Senior Manager, in HTV9
Mr Thuc Nguyen, Senior Manager, in FNBC
April 2019
April 2019
Mr Hieu Le, Director, Head of Office Services, in HTV9
Ms Nga Pham, Director, Head of Human Resources, in HTV9
May 2019
February 2019
ASIA PACIFIC PROPERTY AWARDS 2020/21
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OTHER FORMS OF ADVERTISING AND MARKETING LO CAL OR NATIONAL PRESS, TELEVISION AND THIRD -PARTY WEBSITES
Mr Desmond Sim , Head of Research, CBRE SEA, in TTXVN
Ms Dung Duong, Senior Director, Head of Professional Services, in VTV
July 2019
December 2018
Mr Kiet Vo, Associate Director, Head of Residential Project Marketing, in Property Insight-FNBC
Ms Dung Duong, Senior Director, Head of Professional Services, in Property Insight-FNBC
July 2019
August 2019
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OTHER FORMS OF ADVERTISING AND MARKETING INDIVIDUAL LETTINGS BROCHURES Our consistent marketing strategy is CBRE Vietnam strongest asset in the Real Estate industry. Our Marketing & Communications team ensures all businesses communicate consistent messages, look and feel across collaterals. In addition, CBRE Vietnam’s in- house design team creates suitable assets tailored to each clients’ requirement. All collaterals are available in two languages (English and Vietnamese) to reach Vietnam’s international and local audiences.
Brochure VAD Office Poster Sunrise City
Brochure VAD Office
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Hot property
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INNOVATIONS CBRE Vietnam leverage Slido, an innovative tool helping guests interact and ask questions from their phone, at all major events. Thanks to this tool, we have considerably increase engagement, especially during Q&A sessions.
Slido
Using Slido at CBRE Forum 2019
Using Slido at CBRE Forum 2019
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INNOVATIONS The check-in process has never been faster with Zkipster. Thank to it, our events run smoothly from the start and our guests are more focused and relaxed for the rest of the presentations.
Zkipster
Using Zkipster for check-in at CBRE Forum 2019
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Using Zkipster for check-in at CBRE Forum 2019
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INNOVATIONS Using Issuu, the latest digital publishing platform, has enabled us to maximize SEO as well as to embed links and videos to our content. Thanks to Issuu, our assets are clearer and achieve better performances, which we can easily measure in a few clicks.
Issuu.com
Issuu.com
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