Marketing Bytes - Jan&Feb 2024

MARKETING UPDATE

JANUARY AND FEBRUARY | 2024

CBRE Ranked

Public Relations

Total readership garnered 4.5

#1 billion

in SoV with 823 media clips across with ET Now, CNBC TV18, NDTV, PTI, The Economic Times, The Times of India, The Hindu Business Line, Hindustan Times, Financial Express, Business Standard among others among others

Over INR

Total PR value achieved 70% 519.6 Tier I coverage million

Social & Digital

7,87,723

Combined Impressions:

8,271+ 8,295+

Total followers added Report Downloads

1,36,319+

User Sessions

2,63,585+

Page views

Events

Varanasi , Hyderabad, Gurugram, Mumbai

Cities Tapped Industry Bodies

Realty+, iNHFRA, CII, Krypton

CREDAI New India Summit 2024

held in Varanasi with CBRE as the exclusive knowledge partner for this prestigious event. The summit was a powerhouse of industry discourse, fostering impactful dialogues & forging collaborative initiatives.

Leading industry leaders from across the country came together to exchange insights on MSMEs, emerging sectoral practices & future growth dynamics of New India.

~500+ attendees

5 Speaking opportunities

• Realty+ Conclave & Excellence Awards Hyderabad 2024 | Vamshi KK Nakirekanti as an Esteemed Jury Member

• 3rd Annual Warehouse & Supply Chain Leadership Awards 2024 | Nitin Chandra as a Speaker

• iNFHRA Workplace Excellence Conference | Ashish Podar as an esteemed panelist

• 5th Realty+ Flex Spaces Conclave & Excellence Awards 2024 | Janak Malkani as an esteemed Moderator

Design & Pitch

8+ 10+

Investment Memorandum

Worked closely with BLs on key projects i.e. Embassy Taurus TechZone IM, Viveda Wellness Resort IM, Pioneer Land Sec-62 IM etc.

45+

Property Marketing Campaigns

Provided design support on multiple property marketing campaigns such as flyers, Ads, i.e. Tata Motors Ahendabad Ad, Whitefield LI Flyer, Disney Flyer (Rajagiri Valley Road), Huskur Flyer etc.

20+

Pitches

60+

Worked on multiple pitches i.e. Samsung Report, RP Presentation / Video, Axis Bank Pitch Template + Jacket, PNB Metlife Template etc. Campaigns

Worked on multiple campaigns such as National Road Safety Month, Republic day Campaign, Fortune Most Admired Campaign, Valentine’s Day Campaign, Employee Handbook, Delhi Office Branding etc.

Research Reports

Design the creative story for reports and amplification campaigns. Such as Market Monitor Q4 2023, Tier II Cities: Where are we headed? (Office), ESG Deck - Client Care etc.

10+

Capabilities & Newsletters

Worked closely with BL to update the 2023 capabilities and city market overview i.e. Retail Capability Profile Jan 2024, Connect Newsletter, India Capability 2024 etc.

6+

Videos & Infographic

Provided videos for various events and campaigns such as Rookie to Rockstar_Gunjan Bhan, Admin Activity Video, PHD Event Teaser Video, Great Place to Work Video, NIS Video (Speakers), Rookie to Rockstar_Kiran.P.Achar etc.

159+ PROJECTS DELIVERED

CORPORATE

ADVISORY & TRANSACTIONS

RESIDENTIAL

PROJECT MANAGEMENT

CONSULTING & VALUATION

GWS & PROPERTY MANAGEMENT

RESEARCH

CAPITAL MARKETS

DIVISIONAL, HR, D&T

Client Engagement

3

MY POV

Anshuman Magazine

Budget 2024

Ram Chandnani

Office leasing records a 4-year high with a 7% Y-o-Y increase across top 9 cities, touches 61.6 mn. sq. ft. in 2023

02

CLIENT NEWSLETTERS

India Office

Occupier Survey Launch & Amplification

Bimal Sharma

Nearly 35 major domestic and international retail brands entered 14 Tier-II cities in Jan-Sep’ 23

~40 responses received so far

02

Internal Comms

75th Republic Day Campaign

“#OneVoiceOneNation” – Employees from all across India shared their emotions on why they feel proud to be an Indian.

Valentine’s Day “Kindness

Stories”:

We invited employees to share stories of kindness they witnessed, receiving over 500 entries from across the division, with Singapore leading the participation.

Award Announcement:

• Fortune’s Most Admired Company for 14 Consecutive Years

• Top Real Estate Brand in Lipsey Survey for 23rd Consecutive Year

• One of the World’s Most Ethical Companies by Ethisphere

Hyderabad Inner Courtyard :

Cross business collaboration initiative hosted in Hyderabad that allowed employees to gain insights into “Client Care” platform & fostered an open communication channel to exchange ideas.

CBRE Brand Ambassador

Campaign :

Highlighting CBRE’s incredible achievements and leadership position as the #1 real estate consultancy & investment firm in the world. We encouraged employees to re-share the creatives that were being posted on our corporate social handles showcasing our journey and impact!