VIETNAM
Residential Project Marketing
ADVISORY AND TRANSACTION SERVICES
RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
The Global Market Leader With broader and deeper capabilities, CBRE is the leading full-service real estate services and investment organization in the world. We have more than 100,000 dedicated real estate professionals in over 530 offices globally. Our global network keeps us close to our markets and better positioned to serve your commercial real estate needs. With an annual revenue exceeding US$23.8 billion, we have the resources to help solve your most complex real estate challenges. Our range of endto-end services and real estate expertise help in delivering advantage for every client we partner with.
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#
3
122
2021 Fortune 500 Ranking
US$+23.8B 2020 Global Revenue
+90 6.1B Of The Fortune 100 are CLients
Square Feet Under Management
RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
CBRE Vietnam RESIDENTIAL PROJECT MARKETING TEAM CBRE Vietnam’s Residential Project Marketing is the bestperforming sales team in residential projects. Having specialized knowledge of Vietnam’s local market, we are confident deliver what buyers, investors and developers expect. We draw on our pillar of strength to continuously bring superior products to the market and have gained an impressive record of achievement and background of experience. The well-trained team in collaboration with the excellent experts throughout CBRE Asian countries, we are proud to be a trustworthy partner to help developers and tailor products to fit with their requirements. We have been building long-term relationships with clients including, buyers, investors and major developers. We reinforce our brand by providing ongoing market updates through regular meetings, newsletters, research reports and seminars. Thus, we have recurrently been referred by various clients as a trusted partner for multiple residential property purchases, which contributes to the company’s long-term success.
© 2022 CBRE INC.
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RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
© 2022 CBRE INC.
Our Competitive Advantages An experienced team of seasoned sales professionals with more than 13 years of experience
Strong track record of high end, luxury condo, villa and, townhouse dating back to 2004
Uniquely qualified professional speakers available
Qualified data sources
Well versed in marketing property into the local market environment
Substantial sales numbers achieved in 2016 covering local buyers and HCMC based foreigners
Ability to combine Research and Sales events to increase the interest and coverage of the market
Extensive knowledge of District 1,2,4,7 and 9
Coordinated International Residential project marketing professionals
The experienced and competent in-house marketing team for event coordination: invitations, hotel bookings, print adverts, brochures, signage
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RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
© 2022 CBRE INC.
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Scope of Work 1. RESIDENTIAL CONSULTANCY SERVICE
2. RESIDENTIAL SALES SERVICE • • •
Market Research Providing a historical overview of the market, reviewing the current situation and evaluating the future potential within the sector, a market research study will provide actionable intelligence to make an informed decision.
Design Review Comment on Master plan or design to satisfy buyer expectations, including: •
•
Project master plan, product design, layout, specifications, form/function, buyer needs, future trends, etc…
•
• •
Hand-over condition and fittings •
Implement Sales Plan Build up an on-site Sales Team Participate in marketing campaigns (with vendors) and feedback Arrange and accompany prospective buyer(s) on viewings of the show units/ property Inspect / present of show suite / finished units Upon receiving purchase confirmation from the prospective buyer(s), CBRE shall draft the SPA. On behalf of the developer, CBRE shall
•
•
•
negotiate on all terms and conditions of the SPA with the prospective buyer(s) based on the approved SPA. On behalf of the developer, CBRE shall negotiate on all external / 3rd party broker introductions CBRE will close the deal and work with Developer to collect the first payment, then Developer’s accounts team can take over. CBRE will provide information feedback on all actions and market comments, Developer can effectively adjust the Sales Plan.
3. ADDITIONAL SERVICE Pricing & Sale Consultancy
Marketing Consultancy
• •
•
Review Sales Plan and Strategy
•
Develop Master Marketing Plan to support Sales Plan
• • •
•
Advise on overall sales strategy Advise on the basic price list, escalation, and phasing Advise on payment terms Advise on sales take-up goals Advise on terms and conditions of SPA* from the Property Agent’s point of view All legal documents should be reviewed by legal professionals
•
Advise on marketing schedule and budget
•
Advise on marketing tools and activities
CBRE offers additional services to assist buyers in leasing their units and managing buyer’s portfolios (tenant liaison, bill paying, unit maintenance, etc.)
Consultant Service Perform detailed documentation of the interior and exterior including photos and quotes. Recommendations on repairs and improvements to maximize monthly rent and provide good return on investment
Leasing Service
Maintenance Service
Responsible for Rent, Tenants, Supervising, Tax and Managing the budget/ Records
In charge of performing preventative property maintenance to keep the property functioning in top condition
RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
© 2022 CBRE INC.
Meet the Team
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PROFILES RESIDENTIAL PROJECT MARKETING
Kiet Vo Director, CBRE Vietnam T +84 838 246 125 M +84 902 468 087 E kiet.vo@cbre.com 13 Floor, A&B Tower, 76A Le Lai, Ben Thanh Ward, District 1, HCMC
Kiet Vo
Anh Truong
Hong Le
Director
Associate Director
Associate Director
Professional Experience
Clients Represented
Huong Tran (Hana)
Quy Ngo (Zoey)
Sales Manager
Senior Manager
CapitaLand Mappletree Keppeland Kusto SonkimLand Maeda Corporation Sunwah Group Vietcapital Real Estate Thao Dien Investment Berjaya - Handico Refico Sun Group Novaland Vin Group Khang Dien FCL Nassim JV Trung Thuy Group TNR Holding
18-year team transaction history
198
$948M
Residential Projects
Product Value Total
45,000
2,800
Selective Customer Database
Transaction Total
Education • 2010 - Master of Business Administration– MBA – CFVG • 2007 - Bachelor of Information Technology Program for Talent Students - HCM University of Natural Sciences • 2013 - Train the Trainer Certification • 2013 - Management Real Estate Trading Floor Certification
Vo Huynh Tuan Kiet (Kiet Vo) is a Director and a Business Line Leader of CBRE’s Residential Project Marketing Department. Kiet’s major is in business and marketing. He has great experience and knowledge of the real estate market in Vietnam. He is responsible for planning and developing Residential Salesforce. Furthermore, Kiet also participates in developing new residential projects as well as improving the business efficiency of the current projects. Having strong experience as an ERP solution Senior consultant in FPT Corporation, Kiet has extensive knowledge of business process management and professional solution consultancy. Joining the real estate industry in 2010, Kiet was appointed as the Vice General Manager of Sales and Marketing at Dat Xanh (member of Dat Xanh Group). He was responsible for the strategic planning and implementation of Sales and Marketing activities for real estate projects in Dong Nai and Ho Chi Minh City. Moreover, Kiet participates in the development, establishing business processes, training and supporting Salesforce. In 2015, Kiet was onboard with CBRE Vietnam in Highlevel personnel. He participates in building up and training a strong Salesforce. On the other hand, Kiet is in charge of strategic planning and business development for new and potential Residential Projects.
RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
CASE STUDY DISTRICT 1, HO CHI MINH CITY
The Marq Nestling in the center of District 1, Ho Chi Minh City, The Marq is just a heartbeat from business and entertainment circles, giving you a lavish hideaway in the heart of a megacity.
Background Developer: Hongkong Land and An Khang Land Area: 5,146 sqm Number of unit: 515 units Unit size: 1-4 BR: 45 – 146 sqm, Penthouse: 234 – 250 sqm Price from: 162 million vnd/sqm
$30,5M TRANSACTION VALUE TOTAL
* Information herein is based on third party sources we believe reliable ad we do not assure its accuracy or completeness. Offerings are subject to price changes, rental, other conditions, prior sale, lease or financing, or withdrawal without notice. You should hire your own professional advisors to investigate the property and transaction. Price is correct at time of noticing.
© 2022 CBRE INC.
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RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
CASE STUDY THU THIEM NEW URBAN AREA, DISTRICT 2
The Metropole The Metropole Thu Thiem is considered as a Vietnamese version of Sydney’s Darling Harbor for a new generation of highly successful residents. The Metropole Thu Thiem is a mixed-use development in the Core Area (zone 1) of luxury residences, premium shopping and F&B outlets and international-standard office space.
Background Developer: Quoc Loc Phat and SonKim Land Number of unit: - Phase 1: The Galleria Residence
- Phase 2: The Crest Residence
- Phase 3: The Opera Residence
- Phase 4: Updating
Price from: 157 million VND/sqm
TOP 1 AGENCY SALES PERFORMANCE
* Information herein is based on third party sources we believe reliable ad we do not assure its accuracy or completeness. Offerings are subject to price changes, rental, other conditions, prior sale, lease or financing, or withdrawal without notice. You should hire your own professional advisors to investigate the property and transaction. Price is correct at time of noticing.
© 2022 CBRE INC.
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RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
CASE STUDY THAO DIEN WARD, DISTRICT 2
d’Edge Thao Dien Locating in the heart of District 2, d’Edge Thao Dien is the next architectural masterpiece of CapitaLand in Ho Chi Minh City. The location by the river of life is set to bring an abundance of wealth and financial opportunities to all residents. Here, every moment includes effortless holistic wellness. Experience complete wellness dedicated to your wellbeing, with extensive state-of-the-art facilities made available to you every day.
Background Developer: SonKim Land and Hongkongland Land Area: 8,000 sqm Number of unit: 273 units Unit size: 1-4 BR: 63 – 187 sqm, Loft: 235 m2 – 256 sqm Price from: 92 million vnd/sqm
$13,6M TRANSACTION VALUE TOTAL
* Information herein is based on third party sources we believe reliable ad we do not assure its accuracy or completeness. Offerings are subject to price changes, rental, other conditions, prior sale, lease or financing, or withdrawal without notice. You should hire your own professional advisors to investigate the property and transaction. Price is correct at time of noticing.
© 2022 CBRE INC.
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RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
© 2022 CBRE INC.
TRACK RECORD
Q2 THAO DIEN
ROME DIAMOND LOTUS
Location
Location
District 2, HCMC
District 2, HCMC
THE METROPOLE (THE GALLERIA & THE CREST)
VINHOMES CENTRAL PARK
Location
Location
District 2, HCMC
Binh Thanh District, HCMC
Property Type High-end
Property Type High-end
Property Type High-end
Property Type High-end
Total units
315
Total units
700
Total units
726
Total units
> 3.000
CBRE sold
67 units
CBRE sold
26 units (foreigner quota) – Phase 1
CBRE sold
172 units
CBRE sold
441 units
CBRE is sole agency for Foreign Buyers in 2015
CENTENNIAL Location
District 1, HCMC
GATEWAY THAO DIEN
THE NASSIM
Location
Location
District 2, HCMC
EMPIRE CITY District 2, HCMC
Location
District 2, HCMC
Property Type Luxury
Property Type High-end
Property Type High-end
Property Type High-end
Total units
205
Total units
439
Total units
238
Total units
CBRE sold
5 units
CBRE sold
47 units
CBRE sold
95 units CBRE sold
Linden: 526, Tilia: 387, Cove Residences Tilia, Linden: 180 units, Cove Residences: 24 units
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RESIDENTIAL PROJECT MARKETING | VIETNAM CAPABILITIES OVERVIEW
How can we help?
Kiet Vo Director +84 902 468 087 Kiet.Vo@cbre.com
Residential Project Marketing +84 919 686 737 residentialsales.vietnam@cbre.com
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