Architectural SSL - February 2016

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ARCHITECTURAL SSL • Chronicling the Advancement of LEDs in the Built Environment

MORE THAN SEMANTICS. It’s an idea certainly on the edge of what’s

out there, but as experimentation with truly intelligent illumination deepens, lighting will take a much more personal role in our lives.

T H E NE X T F R O N T I E R Communication through illumination… Beyond simply attaining greater efficiencies, those at the extreme of the spectrum see lighting as the logical means to connect human needs and artificial intelligence. This is semantic lighting.

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AT THE FRONT No longer just an entry place, the lobby is becoming a strategic space to brand a business. Unobtrusive LED lighting is helping make a difference.

SSL BUZZ DOE is all in on “connectivity,” as the topic dominates its recent workshop; Cisco and Philips are making it happen in Toronto.

SSL PROJECTS A glowing island in the middle of a busy Shanghai streetscape, Ports 1961’s newest retail outlet is setting the bar for high-end shopping.

NUMBER 41 • FEBRUARY 2016 www.architecturalssl.com

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42

26

20

BUZZ

PERSPECTIVES

33 Project Profile: Comcast’s new Studio Xfinity is a novel customer service experiment in Chicago.

07 Get Connected

05 LED Insights

Recent DOE workshop explores what’s needed to get “connected lighting” off the ground.

Let’s extend the International Year of Light and dare to dream in a big and crazy way. By Jim Crockett

37 Project Profile: London’s Medius House brings music back to life in former sheet printing facility.

08 Reborn Cathedral becomes a new beacon in Seattle thanks to sophisticated SSL retrofit.

09 Powerful Stuff

48 SSL Observed Walking in another’s shoes for a mile lends perspective to slow SSL adoption. By Kevin Willmorth

“Perhaps the greatest example of bold, newfrontier thinking is a concept called ‘semantic lighting,’ which steps beyond controls basics into the realm of active lighting system intelligence.”

Philips and Cisco partner to deliver a smart, PoE lighting system for the networking giant.

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37

FEATURES

DESIGN & PRODUCTS

12 Market Setting Feature: Semantic Lighting

40 White Pages The factors involved in product development; a review of color tunable modules.

The potential for über-advanced lighting interactivity could explode all existing design principles of static environments on every level. That said, many obtacles lie in the way. by Kevin Willmorth

18 At the Front: Lobbying for Welcoming Spaces LED-illuminated designs in lobbies of office buildings, from historical landmarks to new towers, are helping attract new rentals and retain existing tenants. by Vilma Barr

42 Advances OLED, architectural flood, track, specialty lighting, area, pendants, landscape lighting, sconces

Architectural SSL, Vol. 10, No. 1 (ISSN# 1941-8388) is published five times per year by Construction Business Media. Publication Office: Construction Business Media, 579 First Bank Drive, Suite 220, Palatine, IL 60067; 847 359 6493; www.architecturalssl.com. (Copyright © 2016 by Construction Business Media) POSTMASTER: Send address changes to Architectural SSL Magazine, 519 East Briarcliff Road, Bolingbrook, IL 60440.

26 Featured Project: Ports 1961, Shanghai High-end retailer Ports 1961’s adaptive reuse of a former office building takes full advantage of a high-visibility site with a dimensional façade of LED-illuminated glass block. by Vilma Barr

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NUMBER 41 • FEBRUARY 2016 www.architecturalssl.com Gary Redmond

Managing Partner Director, Publishing Operations gary@architecturalssl.com

Tim Shea

Managing Partner Director, Business Development tim@architecturalssl.com

Why Not Extend the Year of Light? lighting involves active intelligence embedded in

Dave Pape

EDITORIAL Jim Crockett 847 359 6493 Kevin Willmorth Megan Mazzocco 847 359 6493

Vice President Director, Art & Production dave@architecturalssl.com Editorial Director jimc@architecturalssl.com Editor kevin@architecturalssl.com Senior Editor megan@architecturalssl.com

CONTRIBUTING EDITORS Vilma Barr Barbara Horwitz-Bennett Ellen Lampert-Greaux Chuck Ross

vilma@architecturalssl.com barbara@architecturalssl.com ellen@architecturalssl.com chuck@architecturalssl.com

Elizabeth Hall

Copy Editor

DESIGN & PRODUCTION Dave Pape Art Director dave@architecturalssl.com Lauren Lenkowski Alex Mastera

Associate Art Director lauren@architecturalssl.com Graphic Designer alex@architecturalssl.com

ADVERTISING SALES Gary Redmond 847 359 6493 gary@architecturalssl.com

Tim Shea 847 359 6493 tim@architecturalssl.com

Michael Boyle 847 359 6493 michael@architecturalssl.com

Jim Oestmann 847 838 0500 jim@architecturalssl.com

David Haggett 847 934 9123 davidh@architecturalssl.com

Ted Rzempoluch 609 361 1733 ted@architecturalssl.com

Jim Führer 503 227 1381 jimf@architecturalssl.com

Bob Fox 917 273 8062 bob@architecturalssl.com

On that train all graphite and glitter; Undersea by rail; 90 minutes from New York to Paris; More leisure for artists everywhere

and psychological needs of people. Sounds out there, and indeed, it’s not too far from the kind of stuff we saw in Minority Report. Right now, it’s safe to say it’s more on the level of HAL from Stanley Kubrick’s groundbreaking artificial intel-

The deck above may sound like a random stream

ligence film 2001, A Space Odyssey, learning to

of consciousness, but it’s actually a stanza from

sing “Daisy,” than Tom Cruise pulling up files out

the song “I.G.Y.” from the first solo album of

of mid air.

Donald Fagen, the voice of Steely Dan. Perhaps

Of course, in Kubrick’s flick the super-sophisti-

you might better recognize the early ‘80s tune

cated computer didn’t work out so well. And even

as “What a Wonderful World This Would Be,” as

in Fagen’s I.G.Y. tune, one of the lines quotes: “By

that’s how the sugary, nostalgia-filled chorus

’76 we’ll be a OK…” Of course, we didn’t see high-

purrs. Of course, more mature readers of this

speed trains, and certainly not universal solar

column will recognize I.G.Y. as an initialism for

power at the Bicentennial, nor have we substan-

the International Geophysical Year, which was

tially seen it adopted in the 40 years since then.

a global scientific collaboration back in the late

And, to be transparent, the idealistic Fagen was

‘50s, when said songwriter grew up. The “year”

arrested for alleged domestic abuse the day I

was actually an 18-mo. period so designated to

started writing this piece.

allow the scientists to take advantage of a num-

So not surprisingly, Kevin has ID’d some prob-

ber of rare solar events that were occurring over

lems, most significantly the uber-conservative

this span. I bring this up for two reasons: 1) We

nature of this country when it comes to adopting

recently concluded the U.N.’s International Year

innovative lighting. It’s hard to argue the point

of Light, and I think we need at least another

when LED replacement bulbs really represents

six months particularly given that Light + Build

the state of the art for most lighting activity in

and Lightfair are coming up shortly; 2) the song,

the U.S.; still, if there are not hopes and dreams,

and certainly the spirit behind the actual I.G.Y.,

can we ever progress? Back in 1976, when I was

reflect hope and an extremely optimistic view

a lad, I would have said the ideas of the Inter-

of what the future and technology could bring

net and smartphones were the stuff of science

to our lives—such as high-speed transatlantic

fiction. Indeed, I’m struck from a passage from

rail service as noted in the lyrics in the deck. In

a book I read recently, in which, after a hor-

2016, and particularly in this issue, we’re daring

rifying tragedy, the faith-stricken protagonist

to revisit this state of hope and idealism, and

questioned the point of such an “empty ritual”

indeed, trip the Light Fantastic to see if what we

as a funeral that his friend insisted on for the

can dream can become reality.

victim. The latter argued that ritual, when we’re

In the Market Setting feature, Kevin Willmorth SUBSCRIPTION INQUIRIES There is no charge for subscriptions to qualified requestors in the U.S. All other annual subscriptions will be charged $39 for standard delivery or $55 for air mail delivery. For subscriptions, inquiries or address changes, call 630 739 0900 ext. 100.

lighting products that reacts to the physiological

our most empty, keeps us human. Dreaming a

breaks down an exciting new concept, semantic

lot, especially at our greatest points of despair, I

lighting. If you’ve never heard of it, you’re not

believe, can be a similar tonic. Even, if we’re able

alone—I only heard of it after reading a recap of

to deliver just a fraction of this stuff in the near

a conference in Austria last fall where profes-

future, what a wonderful world this would be.•

sor Zary Segall—he actually holds the patent for the term—lectured on the idea. At its essence, semantic lighting is another facet of intelligent lighting, but as opposed to the Internet of Things, which focuses on machines and

Member:

equipment (see the August ‘15 issue), semantic

Jim Crockett, editorial director

A Publication of Construction Business Media

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Introducing Signature area lighting by Lumenpulse

lumenarea esplanade™ Sleek, flexible decorative lighting for plazas and pathways.

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LED Potential Energy Savings INTERNET OF THINGS, SMART LIGHTING REVISITED IN DOE WORKSHOP

Further Efficacy Gains

8

No LED Scenario 7

Source Energy Consumption

6 4.5 Quads

(if DOE targets are met)

(Quadrillion Btus)

5

One of the buzz-worthy topics from 2014’s DOE Solid-State Lighting Technology Development

4

Workshop—connected lighting—remained at 3

the forefront of the 2015 workshop. In fact, the

DOE Goal Scenario

subject proved so popular, DOE held a seperate

2

meeting on the topic the day prior to the main workshop this past November in Portland.

1

More than 260 lighting, semiconductor and IT professionals attended the event, which

0 2013

2020

2030 Source: DOE

ABOVE: If all U.S. lighting installations were replaced overnight with the best LED technologies available in 2014, the United States would save 4,896 trillion BTUs of energy. In other words, most of the 7,000 trillion BTU currently comsumed for lighting.

explored opportunities and challenges relating to connected lighting systems in context of the growing Internet of Things. Speakers included the likes of Cisco, Intel, Google and Microsoft, along with representatives from lighting and energy organizations, such as the Pacific Northwest National Laboratory (PNNL) and the

LED Installed U.S. Penetration

DesignLights Consortium, to discuss how smart lighting might reduce energy use and offer a range of other user benefits like enhanced productivity and better health. The panel discussions focused on three main

100%

U.S. LED Installed Penetration

topics: energy reporting, interoperability and configuration complexity. In his introduction Exit Signs

on energy reporting, PNNL’s Michael Poplawski made an argument for the value of energy data,

Refrigerator Case Display

10%

measure. Connected lighting systems that can

Building Exterior Parking Lot Directional Parking Garage

50%

Low/Highband Decorative Linear Fixtures

Installed Base Penetration (%)

noting one can’t effectively manage what can’t report energy consumption, he said, offer owners and operators advantages like data-driven energy management, pay-for-performance energy-efficiency program incentives, more attractive ESCO business models and an ability to engage in transactive energy markets. Despite an impressive potential, connected lighting has issues. The most hotly debated of these was the lack of a common wireless platform or protocol that would enable data transfer Innovators

Early Adopters

Early Majority

Late Majority

Mainstream

between the cloud and lighting systems. Cisco’s Tom Herbst compared the current landscape to

ABOVE: Linear and low/high bay luminaires account for 60% of total LED products installed today. That number likely will increase as both have begun to realize competitive success against lower-priced incumbent technologies.

“a kind of a land grab or Wild West.” Z

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CONTINUED FROM PAGE 07

Y

To this point, groups like ZigBee Alliance, the AllSeen Alliance, oneM2M and the Open Interconnect Consortium, are working to create interoperable protocols among other initiatives. Another challenge to widespread adoption of connected lighting systems is configuration complexity. Dagnachew Birru of Philips Lighting and Kishore Manghnani of Orama examined self-configuration as a way to simplify systems, while Tom Griffiths of AMS- TAOS shared how chip-scale integrated sensors combined with local intelligence can reduce complications. Connected lighting, of course, was just one of the topics explored in Portland. Following the special event, the formal technology development workshop explored a number of issues including like the biological impact of light. Light’s impact on humans

RETROFIT: ST. JAMES CATHEDRAL, SEATTLE

was discussed by George Brainard of

Let There Be Light

Thomas Jefferson University’s Sidney Kimmel Medical College. Any product that uses spectral tuning to manipu-

St. James Cathedral in Seattle received some

late biological responses, he warned,

divine illumination from new exterior lighting.

must be carefully examined and its

Once a bright beacon, the 109-year-old church

scientific claims verified before speci-

had become dark and dim outside. Designer

fication. Alternatively, Tessa Pocock

Linet Henry of Eluned Lighting revived the exte-

of Rensselaer Polytechnic Institute’s

rior by replacing the outdated

Smart Lighting Engineering Research

HID and CFL fixtures with an

Center, spoke on light and plant

all-LED system from Lumen-

growth. She concluded that using only

pulse. High-performance, lin-

red and blue light to grow plants—a

ear luminaires were unistrut

common practice in vertical vegetable

and pole mounted to reveal

farms—isn’t optimal since plants need

the church’s towers and

a broad spectrum for photosynthesis.

architectural details without

Instead, Pocock proposed a dynamic

damaging the historic structure, while outdoor

feedback loop that reads plants’ needs

area lights were added to brighten pedestrian

and adjusts the lighting to accommo-

areas. The area lights are digitally controlled

date them.

by Lumenpulse’s Lumentalk technology, which

Content from the event is at

“IT WAS INVALUABLE TO BE ABLE TO USE THE EXISTING WIRING FOR CUTTING-EDGE CONTROL.”

allowed Eluned to use the existing electrical

energy ener gy.g gy gov/eere/ssl/2015-ssl-rd-workenergy.gov/eere/ssl/2015-ssl-rd-work-

infrastructure and reduce installation costs.

shop-presentations-and-materials. shop sho p-p presentations-and-materials resentations-and-materials..•

“People are rediscovering the cathedral, seeing details that had previously been washed out and

ABOVE: Powerline communication technology helped the chuch upgrade its exterior lighting to a flexible, digitally controlled LED system.

overlooked,” says Henry. “It’s just brilliant.”•

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L I G H T M O V E S

April 26-28, 2016 Booth #5823 selux.us Photos courtesy of Philips and KuDa Photography

PARTNERSHIP: CISCO CANADA, HQ, TORONTO

Smarter, Brighter, Better Offices Philips and Cisco have joined forces to help bring

system that integrates seamlessly with the build-

workspaces into the 21st century. The light-

ing’s IT systems. It collects data from 1,400 LED

ing and IT companies will deliver Power-over-

luminaires—including 600 PoE-enabled lumi-

Ethernet LED lighting solutions over a secure

naires with sensors to capture temperature, light

IT network to offices around the globe. The first

levels and activity—that allow building managers

workplace to benefit was Cisco’s own Canadian

to maximize the system’s efficiency and give em-

headquarters. The four-story office in Toronto’s

ployees better control over their surroundings.

LEED Platinum-certified RBC Waterpark Place

Cisco estimates the new system will save 80%

III was outfitted with a connected LED lighting

compared to traditional fluorescent lighting. •

ABOVE: The system, based on networking technology, is one example of bringing the idea behind the Internet of Things to an office setting and in a practical, everyday manner. Beyond removing wiring from the equation, users will be able to draw information from lighting to optimize their work environment, reduce costs and improve productivity.

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RGB ILLUMINATION: TILIKUM CROSSING BRIDGE, PORTLAND

As the River Runs A new bridge in Portland gives “natural light” a fresh meaning. Designed by architect Donald McDonald, Tilikum Crossing, Bridge of the People, features RGB LED illumination that gently morphs according to the natural rhythms of the river below. The late San Francisco artist Anna Valentina Murch and her husband Doug Hollis created nighttime lighting effects that respond to the Willamette River’s speed, depth and temperature. Controlled by an ETC Ion Remote Processor Unit, the system changes the lighting’s primary color based on the water’s temperature, its timing and intensity according to the speed and its secondary color pattern on the towers and cables in response to the depth.• ABOVE: ETC’s D40 XTI offered a color palette broad enough to bring Murch’s vision to life. Nearly 200 Desire XTI’s, as well as a series of DMX opto-isolation repeaters in enclosures, and more than 15,000 feet of data cable complete the system and integrate it with river data.

RETROFIT: BLAHA, KORNEUBERG, AUSTRIA

Textiles Revealed Austrian office furniture manufacturer Blaha is one of the foremost suppliers in its field. The company’s Office Idea Centre, by the architectural office of Eichinger oder Knechtl, Vienna, is a presentation and sales area, as well as workspace. The lighting in the showroom needed upgrading. The plan was to give structure to the varied spaces, yet accentuate products and product ensembles effectively. The comprehensive undertaking stipulated a minimum number of luminaires with the lowest possible wattage—but without compromising visual comfort. ERCO’s Opton spotlight with flexible Spherolit technology lent itself well to the implementation of the complex lighting concept. The custom optics allow variable distribution options and precise beams with high lumen packages and excellent light quality. The warm white light maximizes the color rendition and sets off the surfaces in optimal ways that cre-

ABOVE: Blaha promotes its line with attention-grabbing installations. Therefore, the key criterion of the project was to deliver optimal CRI. The warm-rendering ERCO fixtures set off surfaces in optimal ways to create a welcoming ambience.

ates a welcoming ambience at only 18W/fixture.•

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EVOLUTIONARY

THINKING.

COLOR RENDERING: HAMMINKELN, GERMANY

A Designed Showcase for Accurately Rendered Color

1057:

7" (Diameter); 10" (Length)

1059:

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SPOT-ON

FUNCTIONALITY.

VISTA 1050 COB Floodlight Series German clothing manufacturer

and textures of the textiles at the

Maibom GmbH Textilvertrieb

Innovation Center. The GaN-on-

produces wearable fabrics that

GaN lamps have a 95 CRI and 95 R9

can retain heat and regulate body

value to accurately render colored

temperatures for optimal perfor-

textiles, as well as violet emissions

mance. The company’s showroom

that activate the fluorescing bright-

and studio is equally cutting edge

ening agents in white fabrics. The

thanks to next-generation LED

GaN technology, says Soraa, allows

lighting. Architecture and lighting

the LEDs to operate at currents five

design firm Thomas Kolbe Design

times higher thant LEDs made of

used VIVID MR-16-GU10 LED lamps

other materials.•

from Soraa to bring out the richness

ABOVE: Lighting is critical in the space—both to present fabrics in the best possible way and in creating an environment that was inspiring to the staff.

These multi-purpose up & accent luminaires are changing the way light plays across architectural and landscape features—with clarity, precision and efficiency: » Chip-On-Board (COB) LED technology from 3000°K to 5000°K CCT » Adjustable aiming: 330° vertical x 360° horizontal » Dimmable universal input voltage drivers » Optical distributions:: Very Narrow Spot, Narrow Spot, Medium Flood and Wide Flood » Ground, wall or ceiling mountable; wet location outdoor rated

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EXPERIENCE THE VISTA DIFFERENCE. Consult with your sales representative.

“LIGHTING IS IMPORTANT FOR THE VISUAL PRESENTATION OF OUR FABRICS, AS WELL AS IN CREATING AN ATMOSHERE IN WHICH OUR CUSTOMERS FEEL COMFORTABLE AND WE FEEL INSPIRED. — FOUNDER FABIAN MAIBOM

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18:12


T H E NE X T F R O N T I E R The advancement of lighting technology generates progressive thinking about what lighting systems can ultimately become. Semantic lighting is one such concept. By Kevin Willmorth, editor

As electric lighting evolves

Backed by equal parts

The idea steps beyond the

due advancements in

research and subjective

basics of selection and

hardware capabilities, the

speculation, much of

effective control of fixed

redress of long-standing

what is presented in HCL

lighting systems into the

assumptions is inevitable.

discussion is rooted in well-

realm of active lighting

The introduction of solid-

established professional

system intelligence. As

state lighting, case in point,

practices—albeit ones that

University of Maryland

brought with it an influx of

are frequently ignored in a

doctoral student Charles

new players energized by

business dominated by non-

Lohr stated in his 2011

the potential for change.

lighting professionals and

dissertation on the topic,

One new idea that evolved

sales channel partners—

Semantic Light: Building

within SSL itself is the

but HCL is also blended

Blocks: “The concept of

concept of human-centric

with enthusiasm and new

semantic lighting is simply

lighting (HCL), whose pro-

research that point forward

that lighting systems can

ponents urge a significant

to unrealized potential.

actually be aware of what

change in lighting practice

This being said, perhaps

they are lighting.”

for the betterment of the

the greatest example of

human condition.

bold, new-frontier thinking is a radical concept called “semantic lighting.”

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In his paper, Lohr con-

This contrasts with the

This, he stipulates, com-

tinues that the concept

description of conventional

pletely overlooks the fact

requires fine-grained

lighting as described by

that light is perceived dif-

control of output of many

Zary Segall, a professor

ferently by different people

lights and requires sensors

at the Royal Institute of

and that lighting require-

to take in information

Technology, who coined

ments are different for

about what is being lit. It

the term semantic lighting.

each particular task.

uses this information to

Quoted in Philips Lighting’s

control the output lighting

The Future of Light blog,

in great detail. By running

Segall notes conventional

various algorithms, he

devices deliver static light

says, “semantic� light can

and are agnostic to the

provide information to the

user, the subject or the en-

user and has a number

vironment, thus such light-

of applications including

ing devices are designed

augmented reality.

to illuminate a predefined, average illumination scene for an average user.

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Similar to the proposed approaches applied within HCL, the core tenets of semantic light are not completely original to professional lighting practice. The principles of lighting quality in semantic lighting, such as glare, intensity and contrast, do not vary from what is already known best practice. What is different is the inclusion of intelligent, active control of light in a dynamic, real-time environment that changes the character of light and information delivery. Reaching beyond simple user selection, time clocks or available light sensing, semantic lighting brings into play a new influence—active awareness. Human-Aware Illumination Responding to the physiological and psychological lighting needs of individuals, semantic lighting might tailor illumination to an individual’s eye function to enhance visual acuity through appropriate variation, selection and application of CCT, illuminance levels, and distribution/control of light and the lighting system. In a June 2012 article in this publication titled “HumanCentric Lighting,” Lighting Wizards principal Stan Walerczyk offered some context: “Over time people have evolved in harmony with the Earth’s natural lighting cycle…Until 200 years ago, 90% of our waking time was spent outside,” he says. “Now most of us spend 90% of our time indoors. While we’re at work, our lighting is set at one light level with a constant CCT—this is not consistent with circadian rhythms.” HCL focuses on deploying light that changes in character over time to enforce natural human biorhythm cycles, coupled with light content (spectral power distribution) that enhances acu-

EVOLVING BEYOND BASIC CONTROL

An example of one of the most cutting-edge applications of human-centric lighting, the offices of Sattler Lighting in Goppingen, Germany, employ a sophisticated control system that literally adjusts itself as people move in and out of a space, dimming or color tuning based on the programming of Tridonic’s innovative connectDIM system. In the future, semanticbased lighting systems will adjust spaces based on an occupants’ physiological and psychological needs.

ity and lighting systems that support high visual performance overall. None of this is specific or proprietary to HCL, nor SSL, as a great deal of the work in this area has been in progress since

response, while providing a digital foundation,

match their activities. For example, program-

the invention of fluorescent lamps with research

has energized the discussion of possibilities

ming that can differentiate a study period in a

ongoing since the 1970s. In fact, the application

for truly intelligent lighting. Semantic lighting

classroom from a break period can deliver the

of spectrally enhanced lamps to enhance visual

elevates this to include system components that

appropriate difference in light content. Or, an

performance is a product of early work in this

are not just programmed to affect occupants, but

algorithm that can detect when an occupant’s

area. New research in photobiology, such as the

are moreover actually aware of their behavior.

activity level has dropped due to monotony may

discovery of the photosensitive retinal ganglion

Beyond manual or programmed automatic con-

trigger an increase in melatonin-suppressing

cells, has added fuel to this fire likely to result in

trols, semantic lighting includes the concept of

spectral energy, or deliver increased CCT and

significant changes in lighting applications.

monitoring actual behavior of individuals using

light intensity to reactivate or enhance that oc-

sensors and vision (high-contrast or IR cameras)

cupant’s performance.

SSL technology’s inherent capacity to deliver finite tuning of light output, instantaneous

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and employing algorithms that tailor light to

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Context-Aware Task Lighting Taking the form of heuristic analysis for optimal contrast lighting, context-aware lighting uses dynamic radiometric compression for shadowless lighting and adjustments that emphasize specific qualities of light for enhancing visual perception during particular tasks. While this is a tenet of good lighting practice, static lighting systems, even those with user-interface controls, are not dynamic in their directionality, optical distribution, or focus. All static lighting systems are a compromise of averages, based on generalities that are sub-optimal. Where HCL proposes modeling light using allegorical connections to natural light, semantic lighting addresses this through the addition of cameras and sensors that detect the location of the user, viewing direction, task being viewed and placement of the task in the visual field, all backed by redundant light sources. With this data, semantic lighting systems can activate changes in fixture selection, aiming, beam pattern and spectral energy to produce an optimized visual result. In industrial applications, the implications for safety and higher productivity are obvious. In offices, the reduction in visual stress might not only enhance occupants’ productivity, but might also increase sense of well-being and job satisfaction. The applicability of this facet of semantic lighting extends well beyond task lighting. Directing traffic in retail environments to desired products and surrounding impulse items, or attracting attention of window shoppers into storefronts is one possible application. Classroom activities, roadway lighting, crosswalk lighting and emergency egress lighting that assists occupants in avoiding obstacles and blocked pathways, are all applications that could benefit from the use of highly intelligent, “aware” controls. SSL technology certainly has PORTENT OF THINGS TO COME?

While not yet embedded with active intelligence—one uses a tablet or smartphone to issue commands—Philips’ “luminous carpet,” developed in partnership with Tandus, can be used to provide direction or simple messages. As semantic lighting evolves, the ability to communicate more complex matters will also increase.

the capability to deliver this potential, with the instant response, efficiency and tune-ability that conventional sources cannot approach.

Semantic Task-Aware Lighting and Beyond The idea of integrating text, video, images and other sense-making media in the form of overlays, dematerialized monitors or callouts, blends light and information technology into

www.architecturalssl.com

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one. Everything from diffuse, low-density ambient information to highly focused, high-density media may be presented and modulated by task semantics, location and physical context. This facet of semantic lighting is perhaps the most intriguing of all, if not the most far reaching. Potential opportunities include the ability to display projections of work instructions directly onto work as its completed in a manufacturing environment, blend video displays into the visual field in a surgery, and cue visual alarms when movement or activity falls outside a prescribed plan. Another is a query entered by handheld device, voice, hand gesture, or eye movement that activates the system to assist in a task. For example, scheduled appointments might create a change in lighting that serves as reminder and focuses attention, while changing spectral energy could produce a sense of calm and focus in preparation for a stressful activity, as prepared information is delivered onto a nearby surface. If the concept of semantic lighting were implemented and coupled with the larger Internet of Things, lessons learned in one location could be collected and processed to produce improvements from a global learning environment. The potential for uber-advanced lighting interactivity could explode all existing design principles of static environments on every level. Within this bold new universe, concepts of enhanced visual

There also remain issues of implementation.

performance that now take decades to test,

In his dissertation, Lohr and his colleagues

argue and prove, could be beta tested in days or

were unable to present a solution to basic user-

weeks, then implemented immediately.

interface and tracking issues that are critical to give human-, context- and task-aware lighting

SETTING THE TABLE FOR HIGH TEA AND MUCH MORE

Pioneering work by Professor Zary Segall of the Royal Institute of Technology in Stockholm, shows just one simple way in which semantic lighting can be employed. Segall recently spoke on the subject at the LED Professional Symposium + Expo this past fall in Bregenz, Austria.

Reality Check

the necessary accuracy for practical application.

While the concepts encapsulated within both

Indeed, Lohr, while still optimistic in that the

human-centric and semantic lighting are exten-

concept is still in its infancy, notes it’s not ready

sions of one another, there remains a serious

for prime time. “While our implementation may

issue to overcome for both. The high cost and

be left by the wayside, our hopes are that por-

on purposefully differentiated protocols, weak

complexity of use of any system that includes re-

tions of this project may be part of future work

standardization, mixed approaches to deliver-

dundancy to deliver multiple effects are always

in the area.”

ing power and data to-and-between lighting

going to present a problem. Until the building

products—and lack of consensus and cooperation

owner, end user and lighting decision makers

Lighting is Not Prioritized

on the direction of the future—the widespread

decide these investments are rational—espe-

But it’s more than the tech’s maturity: the

implementation of any advanced solution is dif-

cially in the face of the hundreds of other equally

integration of any level of sophistication into

ficult, threatening human-centric and semantic

important facets of building and maintaining

lighting systems remains an issue due to the

lighting to the archives of “Potentially Great

a building—neither HCL or semantic lighting

complete lack of uniformity in controls and

Ideas that Never Happened.”

are likely going anywhere beyond a few unique

operational infrastructure. As long as there

demonstration applications.

remain numerous proprietary systems founded

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Furthermore, the process of building, operating and maintaining buildings—at least in the

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NOT SO EAST OF EDEN

While not an example of actual semantic lighting, this glimpse into the International Business College in Kolding Denmark, perhaps reveals what a semantically illuminated space might look like in one that adjusts the environment to react and positively influence the behavior of the occupants. The LED lighting was designed by the firm Bjorhoff.

U.S.—includes a mass of efforts and demand on

brightness and glare, advancing concepts of hu-

that provide CCT selection to enhance task vis-

capital resources that stand squarely in the path

man-centered, self-aware lighting systems could

ibility are readily available at a reasonable cost.

of advancing lighting. SSL has just now begun

present an impossibly steep incline to overcome.

Good lighting system designs that avoid glare,

to find its way, founded primarily on simplistic

produce minimal veiling reflection and control

A Simpler Strategy

shadowing are as necessary on low-budget work

All is not gloom; many approaches to HLC, and

as they are on high-end, niche projects. For spe-

done in capturing the imagination of building

a few compelling concepts contained within

cial applications, active machine vision, coupled

owners and operators and encouraging them

semantic lighting, can be applied at minimal

with information delivery and task-optimized

to expand their horizons to human light-based

cost. For example, CCT can be selected to suit

illumination, can be applied immediately.

performance and health and well-being ad-

the task application rather than the traditional

vancement. Zealots, impatient to forward their

“preference” without additional cost. Controls

fantasy unlikely to see widespread application

vision of the future, too frequently come off as

already required for code compliance can be

for years to come, if ever. However, it is unques-

impractical crackpots, while marketers cloud the

programmed to support time-of-day changes

tionably a bold, new-frontier concept that does

waters with unsupportable, subjective claims.

that support human circadian function regard-

have value. As innovators think of the possibili-

The result is a cynical environment of owners

less of the source or proprietary nature of the

ties and potential it presents, other concepts will

and operators who demand to be shown results

system used. Occupancy sensors that sense not

emerge and be considered, discussed, studied

of features and benefits that are very difficult to

only when a space is occupied, but also where

and tested. For this reason, semantic lighting is

demonstrate in the time and space afforded. In a

individuals are within that space, can easily be

important enough to warrant serious contem-

market that struggles to grasp the importance of

deployed to activate lighting systems on a more

plation, and perhaps more importantly, be the

dimmers and controls, or differentiate between

granular level with minimal cost. User interfaces

stuff of one’s dreams.•

energy and maintenance cost avoidance. Unfortunately, there has been too little work

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Semantic lighting today may be an impractical

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TOPICS AT THE FRONT

LOBBYING FOR L IGHT

By Vilma Barr, contributing writer

Innovative illumination for office building

system upgrades. As an image benefit, the posi-

lobbies has become a tactical, three-dimensional

tive first impression made by a handsome lobby

calling card extended by owners. LEDs have

gives owners in competitive markets an edge

successfully taken on a new role as a high-prior-

when negotiating with discriminating tenants

ity, onsite marketing tool to augment a lobby’s

who will be paying top-of-the-scale market rates

traditional operational purposes as a transitional

for their spaces.

space between the workplace and the streetscape that offers basic security points and wayfinding. With more demand for office buildings than

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Representative vacancy rates in leading metropolitan areas ranged from 13% in Chicago to 10% in Philadelphia and Washington, D.C. in

there is supply in many major cities, building

2015. According to commercial real estates ser-

owners are investing in multi-million-dollar

vices firm CBRE Group, the year’s first quarter

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TOPICS AT THE FRONT

C www.architecturalssl.com

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TOPICS AT THE FRONT

D marked the twelfth consecutive

enhancement into their return-on-

Lighting designer Chip Israel of

Lighting Lobby Trends

quarter of vacancy rate declines.

investment budgets for renovated

Lighting Design Alliance recalls

A survey of recent lobby lighting

Well below national averages

and upgraded projects. Rockrose

that it was just a few years ago

projects reveals the following

are vacancy hotspots around the

Development Corp. is upgrading

when specifying LEDs was not

trends that combine functional

country: San Francisco (7.1%);

its A-rated buildings like 1776 Eye

an everyday occurrence. “Nowa-

architectural lighting techniques

Austin (7.9%); Pittsburgh (9.2%);

Street NW in Washington, D.C., to

days, LEDs are pretty much all

with singular lighting-as-art

New York City (9.3%, down to 6.2%

“trophy” status. In San Francisco,

I specify for most applications,

approaches, while giving an

in Midtown Manhattan); Oakland,

Shorenstein Properties is investing

not only because of new energy-

upscale vibe.

(9.4%); and Seattle (9.7%). Jeffrey

$20 million into its established tro-

efficiency requirements, but also

Havey, CBRE’s chief economist,

phy holding at 1818 Market Street,

because the performance has

ings’ upscale image, lobby lighting

points to business decision-makers’

announcing overall improvements

been steadily improving while the

now has to hold its own with the

post-recession confidence as the

to the main floor lobby and each

prices have been dropping,” says

competition of nearby illumination

reason for rising occupancy rates

floor’s elevator corridors.

Israel. Such observations are not

from fashionable shop windows,

lost on building owners whose

and from electrified signage iden-

investment into lobby lighting

structural assets are surrounded

tifying dining and entertainment

markets need no strong urging to

design didn’t place as high on

by competitors just as eager to

establishments.

include a line item for lobby lighting

the to-do list as it now appears.

close profitable deals.

TREND | MULTI-STORY

 A TWO-TIER CIRCULATION HUB LEDs outline the structure’s bottom edge and are built into the railing of the glass banisters and parapets.

in high-rated buildings. Building owners in competitive

De Resident The Hague, the Netherlands

At the beginning of this decade,

To communicate these build-

At the central government office complex De Resident, two buildings were formerly separated by an open plaza. A modernization program covered the 226-ft.-long, 66-ft.-wide space with a glass-topped roof to create a lobby that encourages employee interaction. On the ground floor level, a double-height circulation structure that contains a café is accented with LEDs. Other LED lighting is integrated in the railing of the glass banisters and parapets.

ILLUMINATION FROM LED FIXTURES IS INTEGRATED WITH DAYLIGHT FROM THE NEW TRANSPARENT GLAZED ROOF.

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TOPICS AT THE FRONT

TREND | SECOND-CENTURY FACELIFT

Wrigley Building Chicago With a combined total of 680,000-sq.-ft. of office space, the South Tower opened in 1921 followed by the North Tower three years later. New owners have undertaken the restoration of the building’s historic integrity while positioning it to serve a 21st-century tenant mix. Improvements include the exterior, plaza and lobbies, where the ceilings were raised to their original height with new suspended, upand-down, art glass LED fixtures.

 LOW WATTAGE, HIGH ELEGANCE Lobbies in both towers were restored to their ‘20s elegance. Linear LED uplights were installed in ceiling coves. In the North Lobby are four new custom chandeliers similar to the originals, but only consuming 6W.

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Where technology and creativity come together Whether you’re looking for a source of inspiration or a reliable partner, Philips Lighting has the cost-effective, creative solutions you need to bring your lighting demands to life. Get the quality Philips portfolio of brands you’ve always trusted, with an approach that’s unique and inspired by you.

Photo credit: Darius Kuzmickas

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TOPICS AT THE FRONT

TREND | Light Art Showcase

Columbia Center Seattle, Wash.

 THREE LED “SKY LIGHTS” To identify Columbia Center’s three connected towers where they meet in a single lobby are three different light sculptures or “Sky Lights,” each anchored by a separate truss and rigging system.

Topped out in 1984 at 76 floors, Columbia Center underwent a recently completed lobby renovation in tandem with an exterior LED lighting identification program to give its profile a nighttime presence. The building’s three towers converge at its base, which is essentially shaped like a triangle. To help visitors navigate the lobby areas, three LED sculptures were created, each with a different shape to serve as landmarks for navigation. An iPad accompanies each LED sculpture, with interpretive information about what the sculpture represents and how to “read” the weather responses it expresses. For one of the suspended LED sculptures, a swirl of 47-inch-long rods was fabricated with 81 pixels on each side.

LOBBIES THAT WERE GENERALLY PERCEIVED AS MERE “WALK-THROUGH” AREAS ARE NOW SEEN AS A CONTEMPORARY APPROACH TO TENANT REQUIREMENTS.

TREND | 30 Years Young

52 Martin Place Sydney, Australia

 LIGHTING FOR RE-BRANDING New lighting for 52 Martin Place’s main lobby has wall washers for the white marble wall during the day, and in-ground up-lighting in the evening.

www.architecturalssl.com

Constructed in 1985, the 36-story reflecting glass tower at 52 Martin Place has a premium location in Sydney’s central business district. Owners recognized the need to rebrand the iconic high-rise to put it in contention with the city’s changing tenant demands for new and upgraded structures. The lighting scheme for the main lobby creates a series of sculptural lighting experiences that differ from the original standard downlights. LED linear fixtures were used throughout the space to transform it into an open, gallery-like atmosphere.

Learn more about our brands philips.com/lighting *Available in US only

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F§ATUR§D PRoj§Ct

Ports 1961 Shanghai, China Façade Designer: Uufie Interior design/design producer: Yabu Pushelbeg Lighting Consultant: Inverse Lighting Design Ltd. Façade Manufacturer/Installer: J. Gartner & Co. (HK) Ltd. Façade Engineer: T/E/S/S atelier d/ingénierie Project Coordinator: eightsixthree Ltd. Text: Vilma Barr Photos: Shengliang Su (Ext.), Michael Weber (Int.) The Challenge: Ports 1961 is a high-fashion international retailer. Previously located in a series of shops and boutiques in Shanghai, store management decided they wished to express the Ports 1961 image in a stand-alone structure that would become a one-of-akind destination. The Solution: The design brief specified that the structure be a visual magnet both day and night. A multidisciplinary design team was assembled to express the store’s distinctive fashion point-ofview for the exterior and interior spaces. Inverse Lighting Design Ltd., with project lead designer Filip Vermeiren, was commissioned to create the lighting program. For the exterior, a synthesis of sculptural glass block and LED fixtures produce surface texture and evening glow. Inside, the architectural details and merchandise presentation are strategically illuminated.

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Aglow in Shanghai Founded in 1961 in Toronto as

and fashionable thoroughfare. It

location, and the rest, as they say,

a silk importing business, Ports

quickly experienced enormous

is history. Once an office building,

1961 has evolved into an inter-

popularity among the city’s cadre

the now 12,325-sq.-ft. faceted glass

national retail phenomenon with

of fashion-conscious consumers,

structure has taken on a dramatic

a fleet of 327 stores, including a

and as a result, outgrew its space.

new life as a three-level retail

spectacular flagship operation

A decision was made to invest in

operation, set like a jewel amidst

in Shanghai. Its business model

a new facility, and build big, based

steel and glass high-rise towers.

is based on vertical integration,

on the mega-size of the Shanghai

controlling design, production and

market: 24 million residents—the

at a fairly unique site at the busy

retail operations for women’s and

biggest in China—and the largest

intersection of Changde and Nan-

men’s collections. Its initial outlet

city proper in the world. Ports 1961

jing West Roads, an art-inspired

in Shanghai opened three years

moved to capitalize on its potential.

centerpiece within the surround-

ago on The Bund—the city’s historic

The store was relocated to a new

ing urban context. Vehicular traffic

The store benefits from being

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and neighboring buildings do not

IMAGINE DROPPING A BUILDING INTO AN INTERSECTION TWICE THE SIZE OF FIFTH AVE. AND 57TH ST. IN NEW YORK.

transformed, notes Glenn Pushel-

island-like footprint.

berg, Yabu’s partner. His firm’s role

“It’s more like a crossroads of

1602SSLFEA.indd 27

support management’s objective to

of Yabu Pushelberg, the design

offer an extraordinary shopping ex-

team invited to redefine the store’s

perience for the discerning fashion

brand. “Imagine Fifth Avenue and

consumer. “And that’s the customer

57th St. in New York, then double

who is driving their market in

the size of the intersection, drop

Shanghai,” he says.

ADDING DIMENSION

The exterior of the store is a synthesis of sculptural glass block and LED fixtures that produce surface texture and evening glow. Inside, the architectural details and merchandise presentation are also strategically illuminated.

in the project, as he saw it, was to

two boulevards,” says George Yabu

this building into the middle of it,

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The brand has definitely been

directly encroach on the store’s

To add that something extra to

and you can get an idea of its place-

attract this base, Yabu Pushelberg

ment in Shanghai.”

brought in Inverse Lighting Design,

ARCHITECTURAL SSL • 02.16 • 27

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with whom they had previously collaborated. The lighting designers were charged with adding a dimension of light to augment the contemporary luxury of the promotional theme. That they did, according to Eiri Ota, principal architect of Torontobased UUfie, designers of the façade. In fact, Ota compares the finished building to that of a freefloating iceberg. “During the day, the faceted glass façade reflects the sunlight. In the evening, it generates an overall glow by means of LED lights embedded in the joints of the masonry behind the glass block skin,” Ota says.

IN THE EVENING IT GENERATES AN OVERALL GLOW BY MEANS OF LEDS EMBEDDED IN THE JOINTS BEHIND THE GLASS BLOCKS.

Two types of glass block with a satin finish were used: the standard 12-in. square block, and a custom-mitred block of the same dimensions used for the corners, creating the three-dimensional façade. The blocks rest on shotblasted stainless steel plates of the same dimension which extend to a steel frame. The underside of the exposed steel plates has a soft matte finish. Strips of this metal divide the glass blocks into groups of 64. An elaborate ornamental stepping canopy fashioned of glass

FORCE OF NATURE?

Located solely in the center of a major intersection, the illuminated glass block building somewhat resembles an iceberg floating free across the thoroughfare.

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blocks that extend outward from

on the surrounding flat façade,”

the surrounding surface frame

Vermeiren says. “The translucent

changing video images of Ports

glass gives the building a sense of

1961 apparel styles.

volume by lighting inward.”

As far as illuminating the

The blocks also help frame win-

“THE LEDS LIGHT THE FAÇADE INDIRECTLY TO GIVE A SENSE OF DEPTH TO THE SURFACE AND TO SMOOTH OUT ANY IMPERFECTIONS TO ACHIEVE A HOMOGENOUS LIGHTING EFFECT.”

façade, cool 4600K linear LEDs

dow displays. Rather than typical

were mounted behind the blocks,

banks of multiple display windows

according to Vermeiren, and aimed

occupying most large store front-

toward the wall. “They light the

ages, here, they are used as single

façade indirectly to give a sense

punctuation point. within the grid

at the same time establishing a

of depth and to smooth out any

as an artistic statement. The blocks

pleasant comfort level for the

imperfections to achieve a homog-

step inward on one face of the

customer. “We took advantage of

enous lighting effect,” he says.

building to create a canopy over

the 14-ft.-high ceilings to create a

the glazed entrance, following the

series of open and airy room-like

course of a flight of stairs below.

spaces with the qualities of a home

Vermeiren describes the façade as “monolithically lit,” with controls for dimming in large zones to bal-

environment,” Pushelberg explains.

ance the brightness. For example,

Eastern Influence

he says, the pop-out windows have

Yabu Pushelberg contrasted the

utilize tenets of Japanese design

a separate control system. “Their

exuberance of the exterior with an

into a minimalist interior based on

illumination level is programmed

elegant, interior plan that empha-

the geometry of open wood-frame

to relate to the balance achieved

sizes the displayed merchandise,

panels to separate the collections.

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Merchandise display areas

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SIMPLE ELEGANCE

Merchandise display areas utilize tenets of Japanese design into a minimalist interior theme based on the geometry of open wood-frame panels to separate the spaces and collections.

INTEGRATED LIGHTING

A sense of progression in the store was created with lighting by balancing ambient and accent lighting on products and vignettes.

Interior illumination primar-

side during the day, and slightly cool

Inverse’s specifications for archi-

ily by LED fixtures is integrated

when viewed from outside during

tectural and merchandise lighting

into the store’s architecture. “For

the evening. Once you are inside,

included uplighting behind wood

the interior lighting, we created a

though, your eyes will adapt to the

paneling, lighting integrated into

sense of progression by balancing

color, so it is most important to keep

the shelving and recessed fixtures.

ambient and accent lighting on

it consistent.”

products and vignettes.” The general ambience was kept

Near the entrance is a ceiling-

In contrast to its multiple intersecting angular outline of the floor-

hung construction consisting of

to-ceiling dividers are generously

low in transition areas, with in-

staggered levels of open-work

scaled arches that invite explora-

creased ambient light and accents

dark-finished wood that directs

tion into adjoining spaces. They

in selling spaces. “We find that

visitors’ eyes to the double row of

are an effective classic contrast to

3000K is a good color temperature

standing mannequins underneath.

the angularity of the open-work

for interior lighting—not too warm,

Lighting is integrated within the

display fixtures and the space di-

not too cool,” Vermeiren says. “Due

structure to create a catwalk-like

viders that is the store’s dominant

to color adaptation—your eyes see

appearance. “Brighter adjacent

geometrical theme.

the main color of the environment

spaces invite customers to explore

as ‘neutral’—3000K will appear

the displayed apparel and acces-

ciously. In the men’s department, a

warm when looking in from the out-

sories beyond,” says Vermeiren.

life-size image of a model outfitted

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1602SSLFEA.indd 30

“WE FIND THAT 3000K IS A GOOD COLOR TEMPERATURE FOR INTERIOR LIGHTING—NOT TOO WARM, NOT TOO COOL.”

Supergraphics are used judi-

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“BRIGHTER ADJACENT SPACES INVITE CUSTOMERS TO EXPLORE THE DISPLAYED APPAREL AND ACCESSORIES BEYOND.”

LARGER THAN LIFE-SIZE IMAGE

The general ambience was kept low in transition areas, with increased ambient light and accents in selling spaces. Supergrapics recall the latest fashions.

in Ports 1961 apparel is projected

substituted, and detail the light-

on a centrally placed display unit.

ing to accommodate this. We will

In the women’s section, an open

always review alternatives offered

transition space has a curved full-

by the client, and if they meet the

height mural depicting a model on

design criteria we will approve

the runway at a Ports 1961 Fashion

these as alternatives. If this is not

show, as viewed by the audience.

always possible, original products are used,” say Vermeiren.

A Different World Inverse has completed a number

Art and Architecture

of other projects in Shanghai in

The project proves a façade can be

the past, and working in China

a major piece of urban sculpture. It

requires a degree of flexibility on

also demonstrates the possibilities

the product front. “There is always

achievable with client support and

a balance between budget and level

the design team’s mastery of form,

of quality,” he states. “We take this

materials and technology, from

into account, by specifying more

structural engineering to glass pro-

generic light fixtures that could be

duction and innovative lighting.•

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MEDIA TECHNOLOGY MEETS HIGH ART AS COMCAST TRIES NEW STRATEGY STUDIO XFINITY Chicago, Illinois

Comcast’s new retail outlet in Chicago is more than a place for visitors to try out and learn about the multi-tech media company’s latest services and products—the meticulously designed 9,000-sq.-ft. store is under close scrutiny by the conglomerate’s marketing managers to gauge the response of the “we’re-here-to-serve-you” message. In other words, this is an experiment in extending a friendly user-outreach approach. Behind the current forge-ahead attitude is a management strategy to move well past Comcast’s sometimes checkered customer service history. At the prototype Studio Xfinity store customers are able to receive tutorials on products, pay a bill, check out new technology or bring a cable box in for service. Located in a popular mixed commercial/residential section of the city, Gensler served as the architect of record, with the interior design and technical presentation systems designed by New York-based multidisciplinary firm, ESI Design. “It’s based on the concept of the community center for the 21st century, where visitors are encouraged to come back for repeat visits,” said Edwin Schlossberg, the firm’s founder, president and chief designer. ESI’s Joe Karadin, director of physical design, brought together an internal multi-disciplinary team of designers, writers and technical specialists to apply their considerable talents for a unified approach to the facility. “Media is the star. It surrounds the customer,” Karadin affirmed. “Architecture and lighting play functional and visually distinctive supportive roles,” he said. The objective for the end product would be to

ABOVE: At Comcast’s prototype Studio Xfinity outlet, “Media is the star,” according to Joe Karadin, director of

physical design for ESI Design. “It surrounds the customer, and the architecture and lighting play functional and visually distinctive supportive roles.” Inside, customers are able to receive tutorials on Comcast products, pay a bill, check out new technology or bring a cable box in for service.

generate a feeling of style and informality within a technological framework. Matt Weisgerber, senior designer in ESI’s physical design group, was involved in creating the overall layout, furnishings and lighting of

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SSLProfile:

STUDIO XFINITY, Chicago, Illinois

THE CHALLENGE: Two years ago, media conglomerate Comcast Corp., with $69 billion in 2014 revenues, embarked on a program to upgrade its visual image with a facility that combined interactive displays of its cable, phone and internet services. The first facility would be in an urban site that would draw on business and residential customers. Its stylish design would blend with the neighborhood aesthetic and be welcoming to a wide range of visitors. THE SOLUTION: Comcast selected a mixed-use neighborhood called Clybourn Corridor in the Lincoln Park section of the city. New York City-based designers ESI Design with a specialty in high-tech interiors was retained to create a prototype that would attract visitors of all ages and electronic skill levels. Their solution was a Studio Xfinity customer tech center and retail store where media technology meets light art. PROJECT CREDITS:

Interior, display and lighting design: ESI Design Integrator: Diversified Media Group Text: Vilma Barr

SPECIFIED TO A ‘T’ A highlight of the space is the 60-ft. LED-illuminated crisscross structure running the length of the store’s ceiling. Its intent is to create a low-resolution media canvas to complement the giant studio screens located in the space’s three interactive studios and complete the effect of an immersive media environment.

the main space that allows visitors views of the

customers can test drive products and services

Elsewhere, recessed spots and flood lights

various activity areas. A 60-ft.-long linear LED

on the store’s 46 tablets and touchscreen demo

are focused on highlighting products on display.

custom ceiling grid is the primary statement,

surfaces or engage with special content and

Ambient illumination is provided by overhead

fabricated to ESI’s specifications by VER—Advan-

programming in the media-rich entertainment

LED linear fixtures, measuring 27 and 30 in. long,

tage LED Solutions. “Its ‘T’ shape extends over

space. Events and activities range from educa-

suspended at each end. They are angled to em-

60% of the length of the double-height space,”

tional workshops and product demos to sports-

phasize the geometry of the central sculptural

Weisgerber says. The horizontal cap of the T is

related events and game nights. Products that

T that sets a technical environment with a bold

38 ft. in width, and 15 in. deep within its dark-

are brought in by visitors for a service check-up

installation of lighting art.

outlined dropped perforated white semi-reflec-

are directed to a dedicated space behind the

tive metal ceiling housing from Armstrong. “Our

main interactive area.

objective for the stylized criss-cross design was

Media can be programmed to focus on a

For those customers who want to take a break during their visit, the store also offers plenty of leisure corners where customers can sit, watch

to introduce an element of abstraction to the

unique activity or coordinated together for

television, browse the Internet and enjoy coffee,

geometric layout of equipment, display kiosks

hosting store-wide events, launches, movie

tea, and other refreshments.

and test and play station seating,” he says.

premieres or larger-scale games. Over 800 ft. of

The custom design was conceived as a low-

In the fierce competition for the modern me-

LED screens and large-scale media installations

dia customer, Comcast believes there’s plenty of

resolution media canvas that would complement

generate a lively visual setting that surrounds

wiggle room for fun, and that given the right en-

the giant studio screens located in the space’s

visitors, including a 107-ft.-long LED media band

vironment, they can reach across the broad user

three interactive studios, completing the effect

wrapping the store’s upper walls.

spectrum. The company is currently upgrading

of an immersive media environment. In each

Sparks produced the structure that creates

more than 100 of its Xfinity Stores to the Studio

studio, customers interact with each other and

the pattern of intersecting LEDs with custom-

Xfinity configuration. Locations and their open-

the studio screen while playing single- or multi-

fabricated aluminum channels and standoffs.

ing dates have not yet been announced.•

player games. In custom-designed bench seating,

Diversified Media Group was the integrator.

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LIGHT AND TECHNOLOGY IN A NEW LANGUAGE. 1602SSLADS.indd 36

PHOTO CREDITS ZHENHAI CULTURE & ART CENTER, NINGBO, ZHEJIANG, CHINA | LIGHTING DESIGN: NINGBO YONGQI LIGHTING CO LTD | PHOTOGRAPHY © XING KAIQUN

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ADAPTIVE REUSE DRAWS ON LIGHT & HISTORY TO CREATE NEW OFFICE IDENTITY MEDIUS HOUSE Soho, London

A collaboration between London-based architects ORMS and lighting designers Speirs + Major, Medius House, located in the Soho borough of the city, is a Grade 2 listed office conversion of a former warehouse, originally the home of the printing and bookbinding department of Novello Music. Inspired by the building’s history, ORMS set out to transform the entrance, atrium and elevator lobbies to create a space that would attract new media tenants. The office floors were taken back to their warehouse feel by exposing the structure and sandblasting all the paintwork off the brickwork. But at the heart of the project is a unique suspended installation in the atrium: “Chorus,” created by the contemporary artist Susie MacMurray. Made from hundreds of pieces of used sheet music, including a number from manuscripts that were published and printed by Novello within the building itself, it includes the works of the likes of Bach, Handel and Mendelssohn. Lighting in the facility, according to Speirs + Major, plays a crucial role in linking these historic spaces, bringing visual cohesion and aiding wayfinding, while layering in texture and shadow to create a memorable experience. The design, by firm founder Mark Major and designer Kerem Asfuroglu, is anchored around spectacular art work. According to Asfuroglu, the objective was to connect with the music ingrained in the history of the building. “We wanted to play with this idea using the medium of light,” says Asfuroglu. “By projecting through the music sheets, we introduced playful

ABOVE: Architect ORMS was charged to transform a former music publisher’s printing facility into office space for media tenants in London’s Soho neighborhood. A key element took the form of an illuminated art piece made from sheet music. Lighting desingers Speirs + Major took things a step further interacting cool-colored light from above to create playful shadows on the floor that would also encourage visitors to look up.

shadows on the floor, encouraging visitors to look up and appreciate the art piece.” This textured light, he adds, creates a unique identity for the space, but it also allowed the lighting team to address a very functional issue

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SSLProfile:

MEDIUS HOUSE, Soho, London

THE CHALLENGE: Create an appropriate lighting scheme and environment for warehouse turned office complex that features a signature art sculpture in its public atrium that itself is also illuminated. THE SOLUTION: The artistic installation, “Chorus,” by Susie MacMurray, is made of hundreds of custommade luminaires by Jonathan Coles that feature actual pieces of used sheet music that were once printed in the formal music publisher’s warehouse. To place the focus on the music, so to speak, lighting designers Speirs + Major, created a low-key environment, with an emphasis on linear wall washing to link spaces and help with wayfinding. The sculpture also functionally interacts with the skylights above to reduce reflections and increase the transparency in the highly glazed space, while at the same time, casting playful shadows on the floor below. Key suppliers: Jonathan Cole, Lumenpulse, Lightworks, Erco, Ledlinear.

FUNCTION FOLLOWS FORM Not only did the custom luminaires by Jonathan Cole create a sense of drama, they provided a degree of functionality in reducing reflections and increasing transparency in the highly glazed space.

in dealing with the light from the skylights in the

the many interwoven layers of sound that exist

atrium above.

within the music itself.

“One of the major challenges of the project

As Asfuroglu noted, the surrounding exposed

was to reduce reflections and increase the trans-

brick walls have been left deliberately dark, to

parency in a highly glazed space,” says Asfuroglu.

allow light to spill from the offices, thus creating

“With careful design we managed to keep all

an atmosphere that recalls the time when the

the lighting away from the glazing and vertical

building served as a publishing house. Way-

surfaces while creating atmosphere with light

finding, therefore, was important, as it is a key

and darkness.”

component to any office conversion. As a result,

The custom pendant luminaires, in the

linear wallwashing at entrance and elevator

context of the large space, provide focal points

lobby walls was incorporated to provide a visual

that help to bring a sense of human scale. De-

link between the spaces, while emphasizing a lin-

signed and manufactured in collaboration with

ear axis that helps people to orient themselves

Jonathan Coles, these “music sheet” pendants

and navigate the space.

provide task lighting to the reception desk and create intimacy for the seating groups. To highlight this piece, the warm color of

According to Asfuroglu, this project was a fun collaboration with ORMS, but more imporantly, he says it demonstrates that a playful lighting

the pendants is contrasted by cool “daylight”

approach “can find a home even in a serious of-

ambient illumination projected down from the

fice building.”•

roof level. This directional light flows over the sheets of music both illuminating them and casting dappled shadows on the floor in an echo of

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PROJECT CREDITS:

Client: The Deerbrook Group Architect: ORMS Lighting Design: Speirs + Major (Mark Major, Kerem Asfuroglu) Pendants: Johnathan Coles Lighting Studio Main Contractor: Bluuco Electrical Contractor: Bridgegate Electrical Notable Lighting Suppliers: Lumenpulse, Lightworks, Erco, Ledlinear

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March 29th 10 am - 8 pm March 30th 10 am - 6 pm

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Join us to Celebrate our 10th Anniversary! • Two Full Days of Educational Sessions and Expo • Over 25 Accredited Presentations and Panel Discussions • Over 300+ Exhibits • “Light It Up” Reception on Tuesday evening • “Mission Control!” Hands on Controls Demonstrations • Daily Interior Designer Docent Tours

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“Light It Up” Reception Mission Control

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By Kevin Willmorth, Editor

Creating Manufacturer Motivation In encourgaging the development of new products, ideas must be able to meet the business case.

Product development involves significant investment rarely

emotionally compelling, the concepts that create the most interest

appreciated by lighting customers. Superficially, the process seems as

from manufacturers are generic in nature—those that are readily

easy as banging out a sample. If it works—great—document the result

produced in quantities to justify investment and salable across

and reap the rewards. While this overly simplistic approach was not

many markets. This applies to small-scale product makers and

far from truth decades ago, product realization is now significantly

conglomerates alike. Interest in niche, one-off, or highly unique

more comprehensive. Today’s products are more complex and they

products has declined precipitously as development costs have risen,

must pass through a gauntlet of demands for testing, listing and

and it shows no sign of rebounding.

validation. In fact, since 1990, the cost of new product development

Manufacturers are motivated by real data, which are ideas backed

has escalated by a factor of 5 to 15×, and time to market has increased

by facts and figures. Any new idea worth pursuing can be justified with

from weeks to many months. The emergence of solid-state lighting

a small investment in time to build a realistic business case. Ideas that

and subsequent demands for absolute photometry, Energy Star, DLC

appear off-handed, reactive to a specific project, or too specialized

and Lighting Facts listings, energy code compliance, commissioning

will be set aside. Ideas that receive the most attention are those

support and extended warranties have added significantly to this

accompanied by drawings, descriptions of end uses, application details,

escalation. Meanwhile, the market has become more price sensitive, is

defined performance requirements, identified regulatory influences,

experiencing an influx of cheap imported products, and has suffered a

rough price expectations and reasons why available competing

long period of sluggish construction activity.

products cannot meet the identified need. However, all new ideas also will be weighed against the manufacturer’s strategic goals and current product roadmap.

Stylish ideas are emotionally compelling, but concepts that create the most interest from manufacturers are generic in nature—in other words, those that are readily produced in quantities to justify investment and are salable across many markets.

Facts, Not Fancy The potential for being paid by a manufacturer for unsolicited ideas is limited. The days of royalties to designers for unsolicited sketches are over—unless a concept is extremely compelling. The cost of deploying new products in a price-sensitive market is too high, while the amount of free information circulating through any organization is so massive that the need to pay royalties is unnecessary. That does not eliminate

Have a Business Plan

the potential of being paid to assist in the design and development

Keep in mind manufacturing is done for profit, and new product

of new product. Several professionals are engaged in this activity as

development is for growth and survival. New products are necessary

a core business model. There may be potential in working indirectly

to meet changing market conditions, incorporate emerging

through one of these firms, as they may already have the connections

technologies, respond to changes in design demands and defend

to deliver the concept to a compatible manufacturer.

against intruding competition. None of these factors matter to lighting

Motivation to create new products is a part of manufacturing

decision makers in general terms. When a need for a particular

business building. The need for good ideas—backed by solid

product emerges, motivating manufacturers to develop a product to

information—is the backbone of successful investment. This is even

fill that gap becomes relevant. However, manufacturers are presented

more critical with advancing development costs. Because of this, for

more ideas than they can satisfy. Sales staff, customers, distributors,

every idea that moves from identified latent need, to finished product

contractors, specifiers and designers all communicate ideas based

introduction, there are thousands of good and fair ideas that are

on their own perceived needs, while internal departments present

discarded. Motivating a manufacturer to include a concept is best

their own ideas based on research, the company’s strategic plan and

accomplished when the proposed product is supported by objective,

competitive evaluation.

business-savvy information. This will continue to be the case as the

For lighting designers or architects, the key to motivating luminaire manufacturers to meet unsatisfied demand is found in

number of product producers operating by the seats of their pants dwindles under the stress of an increasingly competitive market.•

the presentation of ideas in realistic terms. While stylish ideas are

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Register early for best rates.

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Product Introductions

Largest Flexible OLED Introduced at the 2015 LED professional Symposium +Expo in Austria, LG Chem’s 406 x 50 mm OLED light panel is currently the largest flexible OLED panel in the world. The 406 x 50mm panels are 0.41mm thick and have 20,000 hours of lifetime with an efficacy of 50lm/W and a CRI of 85.  Visit www.lgoledlight.com or Circle 291.

Today’s products must pass through a gauntlet of market demand for testing, listing and validation. Since 1990, the cost of new product development has escalated by a factor of five to 15x.

1 Picture This Low-profile and highly adjustable, the Cody 2 LED Picture Light from Edge Lighting casts uniform art illumination with no UV, IR or mercury. The 3000K, 95+ CRI LEDs are on par with museum-grade lamps. It’s available in 6- or 12-inch shade lengths, and consumes only 6 or 12 watts.  Visit www.edgelighting.com or Circle 292.

2 Smooth and Stealth The Stealth LED family of track fixtures from ConTech Lighting is designed for indoor flood or wall lighting applications. With its innovative optical design, the luminaire has a smooth wide beam for excellent uniformity and precise beam control.  Visit www.contechlighting.com or Circle 293.

3 Small Footprint, Big Impact The Dyna Drum SO from Acclaim Lighting provides up to 7,303 total lumens, while maintaining 70% of its lumens at 150,000 hours. The luminaire features a DMX-512 control system with an IP66-rated AC power cable and bare wire ends for wet locations.  Visit www.acclaimlighting.com or Circle 294.

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Product Introductions

Options for Outdoors U.S. Architectural Lighting/Sun Valley Lighting has added wall-mounted luminaires and bollards to its Razar LED Generation line of exterior luminaires, which unites site/area, wall-mount and low-level illumination together under one family. Each luminaire features a heavy-cast, low-copper aluminum assembly with integral cooling fins and an optical panel-mounting surface that is milled flat to facilitate the thermal transfer of heat to the housing and cooling fins.  Visit www.usaltg.com or Circle 295.

Stylish ideas are emotionally compelling, but the concepts that create the most interest from manufacturers are those produceable in quantities to justify investment and salable across many markets.

4 A Perfect Circle The Kju Circle LED from Selux provides diffused light through an opal cover for discreet and uniform interior illumination. With a variety of mounting opportunities and pattern arrangements, including direct or direct/indirect lighting, it integrates well into diverse architectural styles.  Visit www.selux.us or Circle 296.

5 Industrial Strength Eaton’s Metalux SWLED Surface and Wall LED luminaire can provide energy savings of up to 50% vs. fluorescent alternatives. It’s offered with three lens options, 18 lumen packages, and 3500K, 4000K and 5000K CCTs with a CRI of 85.  Visit www.eaton.com/lighting or Circle 297.

6 Double Duty Zumtobel and GRAFT Architects developed a decorative task luminaire with a flat design and two different kinds of light distribution. The slim and elegant CAELA luminaire is available in either a round or square shape.  Visit www.zumtobel.com or Circle 298.

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Product Introductions

Dazzling Jewelry Illumination Designed by architects Anders+Grabmeister and lighting design firm Dinnebier Licht, the Düsseldorf branch of Cadenzza jewelry store features displays that are brilliantly backlit with Tridonic’s LED modules. Low-profile light boxes created and fabricated by lightcom’s Georg Klingler are backlit by TALEXXpanel P581 LED modules. The flexible, 25-LEDmodule chain is made of 6-centimeter cables that can be detached as needed for flexibility.  Visit www.tridonic.com or Circle 299.

“We find that 3000K is a good color temperature for interior lighting. Your eyes see the main color of the environment as ‘neutral,’ and looks warm when looking in from the outside during the day, and slightly cool when viewed from outside.”

1 Heavy Metals FX Luminaire has released its first copper LED uplight, the NR, engineered to withstand harsh outdoor environments. Each fixture is compatible with the Luxor system and includes amber, blue, green and clear-frosted filters.  Visit www.fxl.com or Circle 300.

2 Customize the Trim The Iolite modular LED downlight from NSpec by Nora Lighting can be field-fitted with a range of 1-, 2- or 4-in. square or round trims. The fixture has one core module that is compatible with a dedicated downlight housing with various dimming options.  Visit www.noralighting.com or Circle 301.

3 Make it Your Own Satco’s Freedom LED retrofit fixture system allows users to create hundreds of options from just two retrofit housings. Choose between a 4-or a 5-/6- in. housing fitted with either 2700K, 3000K, 4000K, 5000K LED modules or a 2700K to 2200K dimming LED module. Reflectors add beam angles ranging from 30° to 95°.  Visit www.satco.com or Circle 302.

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Product Introductions

New Highbay on Campus Princeton University upgraded the lighting at its L. Stockwell Jadwin Gymnasium with Hubbell Lighting’s Lunabay Series Highbays. More than 830 existing highbays were replaced with new 50,000hour LED highbays that provide the light levels, uniformity and CRI needed for televised games. Using Hubbell Building Automation’s wiSCAPE technology, facility managers can illuminate the entire space or reduce lighting levels down to a specific row. Energy savings from the highbays are estimated at about 40%, plus another 20% to 40% savings with the addition of lighting controls.  Visit www.hubbellindustrial.com or Circle 303.

“Nowadays, LEDs are pretty much all I specify—not only because of new energy-efficiency requirements, but also because the performance has been steadily improving.”

4 Dark-Sky Friendly Designed to eliminate light trespass, the Eclipse Mini outdoor lighting collection from Luminis feature advanced optics with full cut-off and added controls that reduce backlight, uplight and glare.  Visit www.luminis.com or Circle 304.

5 Extra Energy-Efficient Designed to enhance safety and security, MaxLite’s revamped medium LED flood and area lights provide energy-efficient illumination for parking reduce the input wattage from the previous generation by more than 20% while maintaining comparable light output.  Visit www.maxlite.com or Circle 305.

6 Built-in Sensor Made for stairwells and other infrequently occupied areas, the SL Retrofit Series from TERRALUX provides up to 80% energy savings compared to non-LED sources when used with its built-in optional occupancy sensor. It comes in 1-, 2- and 4-inch models and replaces standard, dual 32-W T8 fluorescent lamp applications.  Visit www.terralux.com or Circle 306.

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ADV§RTIS§R

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NEXT ISSUE: Our second annual Lightfair show companion takes a look at products and projects ranging the entire gamut of the SSL world including those found in interiors and exteriors; those that are decorative and functional, controls and specialty lighting. SSL Editor Kevin Willmorth and special contributor Stan Walerczyk will also offer insights into trends affecting lighting design as a whole within these segments, but they’ll also include tips and suggestions for product and session visits that will make the show worth your while. And if you’re not going, well, simply experience some inspiring projects and products that may help you deliver equally satisfying results.

THE LIGHTFAIR COMPANION ANNUAL

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Realities of Priorities and Light I’d love to say I overcame this to place lighting

sensors, while also improving lighting quality.

high on the to-do list—and with a magnificent

The spaces are not so large we can’t address

end result—but I can’t. The first items addressed

this—it’s the reality of how far down the list of

were interior design related. Walls needed

pressing priorities these improvements fell that

repair, as did doors and hardware throughout.

is the real wet blanket at this party. Lighting

Carpets needed cleaning, walls, doors and trim

is important, and my focus. But there is some-

needed paint. We’ve had to expand electrical,

thing to be said for dry floors, a legal occupancy

and satisfy fire department-demanded exit signs

permit, air conditioning to fight the frigid cold of

My active career has been in lighting for 35

that led to actual exits and fire extinguishers

Wisconsin winters, and black ink in the books.

years. Prior to that was graphic art and photog-

that were not “classics.” The furnaces needed fix-

raphy—jobs still related to vision and light—so I

ing, IT cables run, bathrooms sorted, water and

ization that customers can be made conscious

can be myopic on the topic. However, there are

roof leaks fixed… all priorities pressing against

of lighting qualities, and become interested in

occasions where a blast of cold air cuts into the

my lighting myopic nerve.

improving their lighting, as well as grow interest

Walk a mile in another man’s shoes, the saying goes; having done so has delivered a whole new perspective when it comes to retrofit thinking.

warm glow of my affair with light. Just such an

The simplest path to reducing energy was

The product of this contemplation is a real-

in application of new technologies to achieve

experience chilled me while recently relocating

to remove all unnecessary lamps to eliminate

qualitative and quantitative results, yet not

to new facilities. This gave me pause to reflect on

over-lighting, trimming energy by 77% at a cost

act on these desires in a timely manner. The

the priorities of lighting customers.

of $zero. A small expense for a handful of LED

distractions of other baser priorities (food, heat,

PAR20 lamps saved 81% in a room mysteriously

protection from the weather), budget limita-

from a home base can be comfortable… until the

lighted with incandescent—while our own LED

tions, time constraints, and business interests

business takes over the “home.” Granted, I’ve

(Tasca) tasks lights provide what we need at

can be overwhelming, creating a seemingly

been in this situation before, but it was before

critical work stations.

laggardly behavior in the face of exciting new

Running a prototype, design/consulting entity

the solid-state revolution, and involved far less

Now that it’s operational, we have to priori-

advancements are realities we myopics have to

equipment involved. Lighting was simpler then,

tize spending between product development,

accept. Given time, lighting rises in to-do list or-

and less costly (read free), since our numerous

inventory purchases and further improvements

der, as the other issues are resolved. The trick is

high visibility projects of local interest delivered

in the work space. Like anyone in business, a

in keeping it on that to-do list, which is an effort

free fixtures from local agencies.

spend that is profitably invoiced at the end of the

demanding patience coupled with constant pres-

month takes precedent over improvements that

sure through attractive innovation, that floats it

take years to realize.

up that order as items ahead of it are ticked off.•

This 21st-century move has been very different. Moving into 4,800-sq.-ft. with production machinery is a lot more torturous than setting up a

We will replace all obsolete lighting with

small office space with one computer. This new

new forms utilizing solid-state sources. Most

space is also physically older with the lighting

overhead junk will be replaced with new product

legacy of previous tenants: retrofit T8/841 lamps

that addresses qualitative issues, with wireless

ABOUT THE AUTHOR:

and T12HO CW. In other words, I’m in the same

control to eliminate the need for more electrical

Kevin Willmorth, a lighting expert and fixture designer,

boat as any other lighting customer—a shocking

work. The shop will be refitted and controlled to

has been instrumental in helping create a vision and

state of being.

respond to available daylight using self-powered

mission statement for Architectural SSL.

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VF150 Recessed Lighting with Next Generation LED Sources

• LED output up to 1600 lumens • CCT ranging from 2700K - 4000K • Multiple beam spreads • Latest dimming technologies • 4” Trimless / 5” Trimmed • Beveled, flat, or wall wash • Adjustable or fixed lamp • Housings in Mini (3.63”H) and Small (5.40”H) sizes • Field replaceable optics and power supplies

Continuing in the tradition of our VF100 series is the new VF150. This series moves the adjustment and aiming equipment from the trim insert into the housing. Both fixed and adjustable housings are available. All aiming and adjustment are done via mechanisms inside the fixture housing. Hot aiming is standard. VF150 is compatible with the latest in LED technologies as well as MR16 and CMHMR16.

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A r c h e Ty p e X

Kim Lighting is proud to announce the new LEAR™ (Light Engine Adjustable Ready) module, a concept that brings unparalleled flexibility to the lighting industry. By incorporating this latest design, Kim Lighting has developed the first outdoor luminaires with independently adjustable LED emitters. We call this concept the Type X distribution. X is whatever you want it to be. • LED modules rotate 355 degrees with 70 degrees

of tilt for maximum flexibility • Create your user defined distribution specific

to your site using AGi32 v16 new feature Design Isolines • Site, flood, wall product options

Infinite adjustability…

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