Tutor Marketing Plan
Goals and Objectives What are you hoping to achieve from your marketing? What timescale are you working to? I recommend planning your strategy over a 6-month period and reviewing your progress every two weeks. __________________________________________________ __________________________________________________ Audience Hangouts Make a list below of all the places you can think of that parents in your area are likely to ‘hang out’ online and actively have a presence there/engage them in conversation. Find out what the hot topics of conversation are and interact with them directly. __________________________________________________ __________________________________________________ Your Competitors Search online and make a list below of other tutors who operate in your local area. Have a look at what subjects they offer. Can you gain any useful insights from their blog posts or testimonials that could help you tap into a gap in the market? What do they do well and what could they do better? Once, you’ve researched the competition, approach them and ask if they’d be interested in setting up a referral system with you. __________________________________________________ __________________________________________________ Your Marketing Focus What strategies will you employ over the next two weeks? Is your focus on distributing business cards or embracing social media? __________________________________________________ __________________________________________________ Quantifying
The Private Tutoring Handbook
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