Gathering Testimonials and Reviews One of the best ways to attract more students is to demonstrate how you've helped students in the past. Writing case studies, gathering student and parent testimonials and encouraging people to leave reviews of your services are all great ways to show your expertise. Case Studies If you have your own website, you should consider writing short case studies about how you’ve helped your previous students. The most straightforward way to structure a case study is to explain the student's problem, describe how you helped and explain the outcome for the student. Of course, you'll need to change the names of your past students to protect their identity. And remember, you can often use your case studies as part of your profile on online tutoring platforms. Testimonials Some tutoring platforms automatically request testimonials and reviews from students and parents on your behalf and use as part of their 'tutor rating system'. Some tutoring platforms also allow you to include your own testimonials on their site. If you have your own website, you should make a habit of actively requesting testimonials from students once they've completed their series of lessons with you. A simple email is all it takes to request a few sentences about what it was like being taught by you. Displaying testimonials on your own website shows that you have a good track record. It also demonstrates your professionalism and shows that you take your business seriously. Reviews You may also want to encourage students and parents to leave star rating reviews of your services on third-party websites, particularly if they show up high in Google search results. Websites like FreeIndex, Yelp and Trust Pilot all tend to appear on Google's first page for local searches, so it could be worth gathering reviews on one of these sites. Case Studies, testimonials and reviews are all great ways to make your tutoring services stand out. They provide social proof and encourage potential students to contact you over your competitors.
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