The Private Tutoring Handbook

Social Media Marketing for Tutors There are a countless number of social media websites out there. Wikipedia lists hundreds of them, but there are undoubtedly many more. But are you really expected to be active on each one of them?

Of course not.

Choose a few.

Whichever social media sites you feel most comfortable using, start with those ones.

As far as marketing as a private tutor goes, the three most effective websites are Facebook, Twitter and LinkedIn. Here’s why: Facebook for Tutors When it comes to social media, Facebook is still top dog. Facebook has over 2 billion active users and generates more than one billion search queries a day. So what does this mean? Well, it means that people are using Facebook like Google. They’re using search terms like ‘private tutor London’ to find people like you who can help them.

As with all social media platforms, it’s always a good idea to keep business and pleasure separate, so set up a business page for your services and encourage your friends to like and share your page on theirs. That’s the great thing about Facebook; it can provide you with localised advertising in a matter of no time if you’re already active on the platform.

Once you have a business page, be sure to promote yourself regularly, whether advertising that you have capacity to take on new tutors or posting content from your website or guest posts.

Note: Following Google’s latest Penguin algorithm update, the search engine now places increasing emphasis on social media shares when it comes to determining website rankings.

Twitter for Tutors The holy grail of social media marketing, Twitter is fantastic for promoting your tutoring services. With its strong business focus, a lot of people on Twitter are there for the very same reasons as you – they want to connect with people and find new clients. This makes it easier to reach your intended audience.

Remember to follow people who you think will be influential in putting you in contact with parents and students - parenting websites, local schools, communities, local churches. One of the advantages that private tutoring has in terms of marketing over other niche industries is that everyone knows someone who has a child of school age, Page 96 89