The Private Tutoring Handbook

Page 97

Conclusion I hope the information in this book has provided you with a framework for marketing your tutoring services. By following through on each action, you’ll be casting your marketing net far and wide to see which methods work best for your business. There isn’t a ‘one size fits all’ approach to marketing a tutoring business but once you find what’s working, stick to it. However, don’t put all your eggs in one basket and rely too heavily on one particular strategy. Diversifying your marketing efforts helps future-proof your tutoring business. If your aim is to grow your tutoring business into a full-time venture, my best piece of advice would be to buy your own domain name and create a website. Marketing yourself on third-party sites like tutoring platforms and social media is all well and good, but if you truly want to be in control of your own marketing outcomes, then having your own website lets you own your content. Every successful marketing campaign begins with a documented plan. If you follow through on the very first action point in the guide and record your answers to our five-step strategy, you’ll have a solid foundation for moving forward with your marketing.

Action – Use Our Tutor Marketing Checklist To help you put all that you’ve learned into action, we’ve created a handy Tutor Marketing Checklist, which we’ve included in the zip file of your eBook. Tick each action off the list as you complete them and use the checklist as a reference for your ongoing marketing efforts too.

Page 98


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Tutor Marketing Checklist - Actions

1min
pages 141-142

Becoming a Private Tutor Checklist - Actions

1min
pages 139-140

Tutor Marketing Plan

1min
pages 137-138

Enhance Your Exam Technique

0
page 136

Get the Grades you Need for University

0
page 135

Private Tutoring Contract

2min
pages 129-131, 133

Tutoring Cancellation Policy

1min
page 128

Don’t Just Take Our Word for it…Here’s What

0
page 127

Interviews with Private Tutors

16min
pages 115-126

Tutor Directory Reviews

7min
pages 99-114

In Summary

1min
pages 97-98

Social Media Marketing forTutors

8min
pages 88-96

Gathering Testimonials and Reviews

1min
page 87

An Introduction to SEO for Tutors

5min
pages 82-86

Marketing with Your Own Website

4min
pages 78-81

Online Tutoring Platforms

1min
pages 76-77

TheStudentReferralStrategy

18min
pages 60-75

Market Positioning

2min
pages 58-59

APracticalMarketing Strategy forYour Tutoring Business

4min
pages 53-57

FAQ’s AboutPrivate Tutoring

4min
pages 49-52

Online Tutoring

10min
pages 38-48

The Differences Between Classroom Teaching and Private Tutoring

7min
pages 31-37

The Challenges of Starting a Private Tutoring Business

3min
pages 29-30

Tutoring at 11 Plus Level

1min
pages 27-28

The Legalities of Working as a Private Tutor

8min
pages 21-26

Tutoring at Home, Online or Travelling to Students’ Homes

1min
page 20

Obtaining a DBS Check as a Private Tutor

7min
pages 13-19

What Qualifications do you Need to Become a Private Tutor?

1min
pages 11-12

Benefits of joining The Tutors Association

2min
pages 9-10

The tutoring professional body

0
page 8

Tutoring Fees

0
page 7

An overview of the tutoring industry

1min
pages 4-6

for Tutors

0
page 3

The Private Tutoring Handbook

0
page 2
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