MEDIA UPDATE – David Margan Well it’s been a very, very busy month. We have been involved in a lot of work for the new Dogs Australia marketing launch. Later this year, our newly branded national body will launch a national campaign focusing on educating the public on the importance of research to find the right dog for their family. That campaign will be driven by 7 social media videos and will focus on our 7 breed groups, their history, characteristics and instincts that might suit people looking for a dog for their family. They will also include dog sports. They are designed to interest the general public and drive consumers to our breeders and dog sports. As you may be aware Dogs Queensland has been charged with the job of filming those 7 videos. It’s a great honour for us and once edited they will go up on all our state and national dog websites with links to relevant breeders.
The third interview was with ABC Sunshine Coast Radio morning host Sheridan Stewart regarding the decision of the Sunshine Coast Council to veto a development application to expand a coast ‘puppy farm’. We have also been lobbying the State government regarding its inadequate Breeder Identification Number system, the BIN. This is especially important as fraudsters have been stealing the identities of our professional breeders.
SOCIAL MEDIA Everything is up! We have increased our post clicks by 59.8 percent which is largely due to people’s interest in ANKC’s upcoming announcement. Plus the posting of a simple dog meme on Saturday evening saw 3494 impressions, 327 engagements, 3340 people reached and an engagement rate of 9.4 per cent!
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Facebook followers 8729 FB posts have reached just over 12,000 people FB Post engagements up by 42 per cent FB Video views up by 205 per cent
Instagram followers – 1085. That’s an increase of 3.4 per cent and we are focussed on increasing that audience. The top Facebook posts – The Dog meme, Ulla’s interview with Craig Quartermaine and the upcoming ANKC announcement.
Our thanks to all our members who put their hands and paws up to provide their time and dogs for filming. Thanks especially to Ian Rasmussen and Barbara Murfet for all their great work organising talent for the videos. As well we managed to get our President, Ulla Greenwood, three media interviews in the month of October. You can catch up with two of those interviews by clicking on the following links: Craig Quartermaine ABC National Radio (At 40 minutes and 44 seconds). https://www.abc.net.au/radio/programs/ weekendevenings/weekend-evenings/13568832 Indira-Naidoo ‘Nightlife’ ABC National Radio. https://www.abc.net.au/radio/programs/nightlife/ nightlife/13558412
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DOG WORLD November 2021
GROW US A reminder to all Dogs Queensland Members to follow the private Dogs Queensland Members Facebook group: Dogs Queensland Members | Facebook. If you are not a paid up member you can follow us on Dogs Queensland | Facebook
