Europe2014 brochure by Jaap Heldring

COMPANIES ARE USING RFID TECHNOLOGY TO ADDRESS REAL BUSINESS CHALLENGES FIND THE BEST RFID TECHNOLOGY FOR YOUR NEEDS LEARN BEST PRACTICES FROM EARLY ADOPTERS MEET THE RIGHT TECHNOLOGY PARTNERS TO HELP YOU MOVE FORWARD LEARN FROM THESE AND OTHER INDUSTRY LEADERS:

Carlo K. Nizam

Karl Jordan

Richard Jenkins

Alastair Booker

About RFID Journal LIVE! Europe RFID technologies are now being deployed at large, midsize and small companies to improve efficiencies, enhance visibility, reduce shrinkage and achieve other significant business benefits. This one-day event is designed to help companies considering using RFID technologies to address real business challenges, determine the best RFID technology for their needs, learn best practices from early adopters, find the right technology partners and move forward. The conference will open with three general sessions, and then divide into two tracks. The Retail Track will include case studies by retailers benefiting from the use of RFID today. Among the topics speakers will cover are:

› Improving in-store inventory accuracy › Enhancing the customer experience › RFID-enabled replenishment › Supply chain applications › Benefits for suppliers › And much more

The Main Track will cover a wide variety of applications relevant to companies in manufacturing, logistics and other industries. These applications include:

› Asset tracking › Inventory management › Tracking work-in-process › Boosting shipping accuracy › RFID-enabled kanban systems › Supply chain management › And much more

There will be several breaks in the conference program during which attendees can network and visit the exhibit area. Exhibitors participating in the event will likely be displaying the following types of RFID technologies:

› Passive ultrahigh-frequency (UHF) › Passive high-frequency (HF) › Passive low-frequency (LF) › Ultra-wideband (UWB) › RuBee › 802.11x › Active UHF › ZigBee › Hybrid tags › And others

LEADING EUROPEAN COMPANIES ARE BENEFITING FROM RFID TODAY. DON’T MISS THIS UNIQUE OPPORTUNITY TO LEARN HOW YOU CAN, TOO.

Conference Agenda: Featuring Two Tracks MAIN CONFERENCE TRACK Radio frequency identification technologies are delivering value across many industries by enabling companies to track and manage assets, tools, work-in-process, individuals, inventory and much more. The main conference track will address manufacturing, supply chain and other applications of RFID technology.

08:30 Coffee in Exhibit Hall 09:00 Opening Remarks Speaker: Mark Roberti, Founder and Editor, RFID Journal

09:05 Creating Business Value by Enabling the Internet of Things Radio frequency identification and RF sensors are one way in which companies can link things—assets, products, inventories, environments—to the Internet. Learn how RFID technologies are being added to products to enhance their functionality by connecting them to the Internet, and how RFID and sensors are being employed to make environments smarter and more responsive. In addition, hear what strategies leading edge companies are employing to take advantage of the emerging Internet of Things. Speaker: Mark Roberti, Founder and Editor, RFID Journal

09:30 How RFID Solutions Drive New Business Benefits RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In this session, our panel of experts will explain how businesses are leveraging these new capabilities. Moderator: Mark Roberti, Founder and Editor, RFID Journal Moderator: Olaf Wilmsmeier, Product Manager, HARTING Limited; Olivier Burah, Merchandise Visibility Director, Checkpoint Systems (UK) Ltd.

09:50 Aston Martin Optimizes Manufacturing Processes With RFID Luxury Automaker Aston Martin is using active RFID tags to monitor the locations of vehicles as they progress through the post-assembly test and verification stages of the manufacturing process. By capturing information

like location and process dwell times, the movement of vehicles through the process becomes fully traceable, and location-driven business analytics can be used to enhance process performance and efficiency. Aston Martin uses battery-powered 6-8 GHz ultra-wideband (UWB) RFID tags to inject location information into its Smart Factory Offline application. Tags are attached to each vehicle’s windshield at the end of the assembly line before they enter the offline process. Each tag’s ID is then linked to the vehicle’s specific production information, including VIN, model and a logical process map specific to that vehicle. The location system then generates frequent and granular new locations for the vehicle, recording both its physical and logical progression through the area. Learn how employees access this data through a single online portal, and how they use this information to gain new insights into process performance. Speaker: Alastair Booker, Manufacturing Systems Lead, Aston Martin

10:30 Networking Break in Exhibit Hall 11:00 RFID Takes Airbus to New Heights of Efficiency Airbus, a winner of the RFID Journal Award for best implementation, has been pioneering best practices in the adoption of RFID by deploying the technology as "business radar" across all aspects of its business, including supply chain logistics, transportation, manufacturing and aircraft inflight operations. This approach, which leverages a passive and active RFID reader infrastructure for multiple applications operating on a common software platform, has yielded significant cost savings as well as improvements in operational efficiencies. During the past three years, the company has significantly expanded these capabilities to new areas of operations across its value chain. Hear how Airbus is benefiting from these systems, as well as its latest plans for the next few years. Speaker: Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus

11:40 Steel Pipe Manufacturer Tracks WIP Materials To improve its production efficiency, TenarisDalmine, a provider of steel pipe products and related services has deployed an RFID system to track pallets within a large industrial area. The use of RFID has led to increased production efficiencies and inventory accuracy, as well as improved worker safety. Learn how the firm has direct and immediate access to information without the need for intermediate processes and people,

Conference Agenda

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which increases accuracy, decreases the amount of time necessary to conduct searches, and allows for more productive use of internal transport vehicles. Speaker: Massimo Mariano, Product Warehouses and Service Centers Manager, Italy, Tenaris

embedded RFID tags and a fixed UHF RFID reader integrated into the pod. Learn how the pod’s tracking systems automatically update a customer’s account on Speedy’s My Speedy extranet system, thereby offering the customer full visibility regarding its current usage and incurred charges. Speaker: Glyn Matthews, Senior IT Project Manager, Innovations, Speedy Services

12:20 Lunch Break in Exhibit Hall 15:00 Networking Break in Exhibit Hall 13:30 RFID Improves Efficiency and Transparency at Factory German manufacturer Rehau is employing radio frequency identification technology to track the automotive bumpers it fabricates at its eight global facilities, thereby increasing the efficiency of its processes, from injection molding to final fabrication, and to quickly identify any problems related to a particular customer's order. The system tracks the parts through injection molding, painting and fabrication, in order to record each process completed for every bumper. Learn how RFID is being used to find where each item is located during the fabrication or painting process, thus preventing mistakes that could otherwise lead to a product for a specific order being fabricated incorrectly. Speaker: Marcel Munzert, Project Manager, RFID, Rehau

14:15 RFID Automates Tool and Equipment Rental Trailers Speedy Services, a provider of rental tools and equipment to the construction and industrial services industry within the United Kingdom, has created a self-service equipment storage and rental solution. The RFIDenabled onsite mobile equipment pod offers flexible hours to accommodate customers, and enables workers to rent the equipment they need, while unused tools remain in the trailer. Tools leaving or returning to the pod are automatically tracked, and rental fees are assessed by means of

Alastair Booker

Carlo K. Nizam

Marcel Munzert

16:00 Using RFID to Establish a Secure Blood Supply Chain Intelligent Mechatronics and RFID (IMaR) and Universal Trace jointly developed a pre-analytical blood product tracking system that facilitates the integrity and real-time visibility of blood products throughout the pre-analytical blood supply chain. Designed to facilitate the recent technological advances from the Internet of Things (IOT), RFID, smart interconnected objects, cloud computing and the future Internet, the system is based on passive UHF RFID systems strategically placed at traditional venerable points across the supply network. Learn how RFID-enabled technology is delivering a secure and tamper-proof pre-analytical blood supply chain for the health-care industry. Speaker: Andrew Shields, Strand Leader—RFID, Internet of Things & Sensors, IMaR (Intelligent Mechatronics & RFID) Technology Gateway

16:45 Using RFID to Track and Trace Aircraft Spare Parts In a joint effort, Nefab and KLM have developed a Web-based Aviation Packaging Information System (APIS) to manages the inbound and outbound flow of packaging between Nefab and KLM. The system uses fixed RFID equipment in buildings and in trucks, as well as mobile handhelds for repair and exception handling. RFID is used throughout

Glyn Matthews

Massimo Mariano

Andrew Shields

Conference Agenda the entire supply chain is available and easily expandable. The APIS software registers movements and location of the packaging and links the contents of each package to the unique serial number in the RFID tag. This enables the two companies to achieve real-time visibility. Speaker: Koen Adams, Managing Director, Benelux, NEFAB

17:30 Closing Remarks

RETAIL CONFERENCE TRACK Retail and apparel companies have been among the early adopters of RFID technologies, both internally and within their shared supply chains. Many businesses are already seeing benefits, and are prepared to share their insights about those benefits, as well as the implementation issues they needed to address before achieving them.

11:00 Can Online Retailers Be Disrupted? Amazon.com was founded in 1994, in the very early days of the World Wide Web. Since then, the company has had a major impact on the global retail landscape, paving the way for other online retailers and disrupting the business models of conventional "brick-and-mortar" retailers. Radio frequency identification gives companies with brick-andmortar stores a chance to use technology to disrupt online retailers, by providing them with the inventory visibility necessary to become true omni-channel retailers, and to use stores as warehouses for same-day deliveries. But this can only be achieved if companies are using RFID for what it truly is—a disruptive technology. Learn how RFID should be properly viewed and deployed. Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University

11:40 Intersport Is Using RFID to Boost Sales, Decrease Costs Intersport Jan Bols, an athletic equipment and clothing store located in the Netherlands, reports that it has boosted sales and decreased inventory-tracking costs via a radio frequency identification solution that tracks approximately 10,000 items storewide, from the back room to the point of sale (POS). With the technology in place, Intersport JB can now conduct a full inventory count weekly, as well as ensure that all goods are stocked on storefront displays, thereby increasing sales. The firm began testing the technology in November 2013, conducting weekly store counts of its inventory, and comparing the results against the manual counts and inventory data in the retailer’s existing management software. During the pilot, the store found that a single employee using the

AGENDA SUBJECT TO CHANGE technology required less than 30 minutes to perform an inventory count, with an accuracy of more than 99 percent. Learn how the use of RFID contributed to increased sales, since goods were more reliably displayed on the sales floor. In addition, hear how the checkout process was made quicker and more accurate, since the tags of all the items placed on the RFID-enabled counter are read instantly, and the POS system can then immediately provide a customer with transaction details, including the total cost. Speaker: Alexander Bols, General Manager, Intersport Jan Bols

12:20 Lunch Break in Exhibit Hall 13:30 Wilko Fights Stock Loss With RFID Wilko, a leading British housewares and household goods retailer with more than 300 stores, is using an RFID-enabled solution to improve inventory control and loss prevention. Although the stores were equipped with security tagging and closed-circuit television (CCTV), they were still losing stock and unable to prove how the product was being stolen, apart from empty packets left around the store. Learn how the RFID system alerts the store to loss, when it happens, with real-time visibility about what is passing through the tills and what isn’t, before it is taken through the exit point. Speaker: Karl Jordan, Senior Loss Prevention Investigator, Wilko

14:15 Marks & Spencer Expands RFID to All Its Stores A pioneer in the use of radio frequency identification, Marks & Spencer (M&S) is one of the United Kingdom’s leading retailers, with some 760 stores. In 2001, M&S began using RFID to track deliveries of fresh food between its suppliers and distribution centers. In 2004, the company launched a major RFID effort, deploying a solution to tag and track some men’s clothing items at several locations, and eventually expanding the deployment to 550 U.K. stores and additional types of apparel. Last year, Marks and Spencer upgraded its early RFID implementation and expanded the technology’s use to include home goods. The firm is rolling out the new system throughout its store operations this year, with plans to have all of the new Gen 2 readers in place—and all of its apparel and home goods RFID-tagged—by spring 2014. Learn why the company expects the technology’s future potential benefits to provide greater visibility and accuracy of all stock at the item level, from leaving a supplier through the distribution chain and into stores, as well as an opportunity to reduce the costs of annual stock-taking—plus, the loss of margin associated with excessive markdowns, theft and fraud. Speaker: Richard Jenkins, Head of RFID Strategic Development, Marks & Spencer

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15:00 Networking Break in Exhibit Hall

16:45 Wearable Technology—Connecting With Customers Via RFID

16:00 RFID Speeds Up Preparations for Flash Sales at Vente-privee

Four Levent, a spinoff of The Synthetic Family, has created a high-quality dress shirt with a Near Field Communication (NFC) RFID tag embedded in each cuff. The chip has enough memory to store a unique ID number, as well as some basic information. Whenever a shopper taps his or her smartphone on the NFC tag, that person is directed to the company’s website, showing that particular shirt and size. The customer can then, via a free app, write his or her own information to the tags, such as a business card, a company URL or a link to a video. Learn how the firm is using RFID technology to connect with its customers and enhance customer loyalty, and how the tags can be used in even more creative ways. Speaker: Hans Gunnarsson, Cofounder, Four Levent

European online retailer Vente-privee sells a variety of goods through members-only flash sales, during which products are briefly offered at reduced rates. The firm receives product samples at its headquarters; prepares photographs, videos and other materials about those goods; and then returns the samples to the suppliers while proceeding with a flash sale. Vente-privee is employing a radio frequency identification solution to identify each tagged sample, as well as where it is currently located and where it has been. Learn how RFID enables the retailer to spend less time searching for samples, ensuring that the items are properly photographed and described as they circulate around the facility, before being returned to product suppliers. Speaker: Lilian Mariani, Project Director, Vente-privee

17:30 Closing Remarks 17:35 Conference Concludes

Dr. Bill Hardgrave

Alexander Bols

Karl Jordan

Richard Jenkins

Lilian Mariani

Hans Gunnarsson

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