CREATING BRAND NAMING FOR RESTO-X 2nd revisions March, 4 2013
How do you describe French food?
Ingredients Only the finest ingredients and produce are used in French cuisine, which indigenous and influential to the area’s regional dishes.
Culinary Heritage French cooking technique have been developed and perfected over the centuries, that even the simplest dishes be undertaken with the utmost care.
Perfection Trends and techniques in French cuisine might change, but the tradition of quality, perfection, and attention to detail has not been lost.
Experience From thorough preparations, meticulous techniques, elaborate presentations, to experience on every bite; the joy of French cuisine goes beyond our palate.
Passion The time, thought, and love that goes into preparing a dish makes French dining a truly special and memorable experience.
French dining experience
French feel for atmosphere
French feel for identity
How do you describe Japanese food?
Fresh Japanese cuisine uses only the freshest produce and ingredients to create food that is bold in its simplicity and keeps it close to its natural essence.
Preparation Japanese cuisine is a skilled craft, and unique in that there is so much effort, time and love given for what seemingly is the simplest, insignificant dish.
Seasonal Japan enjoys four distinct seasons, which plays an important role in Japanese food and affects the variety of dishes appearing on menus throughout the year.
Presentation As part of Japanese culture and social behavior, Japanese cuisine highly regards attention to details to achieve a beautiful presentation.
Pure to its essence Japanese cuisine uses minimum ingredients to achieve the most flavor, and also focused on the main ingredient that is uniquely Japanese.
Japanese dining experience
Japanese feel for identity
French Restaurant out there
Based on expression Oh La La Â
Based on names Emilie Madeleine Bistro Bistro Baron Loewy
Based on things
Based on place/ambiance
MooVina Blue Grass Cassis Cork & Screw Potato Head Bird Cage The Goods Cafe Monolog Amuz Ocha Bella Koi Ninety-Nine Y&Y Pad 28 Satoo
Lyon Delika Shy Skye Social House Kitchenette Bibliotheque Le Jardin Mezzanine La Brasserie Le Bistro Bistro Garcon Chateau Blanc Marche Orient 8 Immigrant
Starts with La/Le/L’
Based on numbers
Based on things
L’Express Le Cirque Le Perigord L’Ecole Le Bernardin Le Parisien
Match 65 Trois Canard Deux Amis Brasserie 8 ½ Rue 57 Bistro 33 Bar 89
French Roast La Boite en Bois Tartine Landmarc
Based on names
Based on words
Based on type
Daniel Jean Georges Bouley Gordon Ramsay André Balthazar Raoul
Per Se Trois Canard Deux Amis Ça Va
Café Boulud Café Henri Chez Lucienne Brasserie Mercer Kitchen
How do you describe Resto-x ?
Experience Resto X is about experiencing the best of both French and Japanese culinary delights in a casual and elegant dining journey. It is a combination of the best culinary traditions through ingredients, technique, perfection, presentation, and services. It’s a point of discovery where French food meets a touch of Japanese through flavors, textures, and creativities.
Savuro
Shato
Nuvogu
“Savoureux”
“Chăteau”
“Nouveau gout”
Deliz
Purvu
Dumon
“Delice”
“Pour Vous”
“Deux Mondes”
(tasty)
(delight)
(castle)
(for you)
(new taste)
(two countries)
Piqat
Sensa
Senz
“Amuse”
“Sensational”
(pikat/memikat)
(delight)
“Sense”
Saji
Twist
Moua
“To serve”
“Twist”
“Moi” (me)