brand visual
audit
BRAND VISUAL AUDIT
VARIOUS VISUAL IDENTITY APPEARANCES
The consistency of brand building. Consistency throughout all marketing media is powerful. Any business attempting to build a strong branded image should integrated identites in its overall marketing plan, and the design should reflect the image being built. This includes logos, color schemes, taglines and anything else used to develop the brand’s identity. Whether the business is big or small, consistency is needed.
Recomend to have in fix version and guidelines for application in different platform
MASCOT & ICON
Mascots strengthen brand identity. Memorable mascot is an iconic visual, tactile and create lasting impression with target audiences. In a consumer culture where we all have shorter and shorter attention spans, media messages have become lightning quick. Memorable mascot challenge is to make that message ‘stick’on people’s mind. Beside character, gesture and colors, mascot also need a name.
EXAMPLE OF BRAND VISUAL VERSIONS
FULL COLORS
1. CORPORATE LOGO: LOGO ICON + LOGOTYPE
BLACK & WHITE
EXAMPLE OF BRAND VISUAL VERSIONS
PRIMARY COLOR
2. CORPORATE COLORS
SECONDARY COLOR
Build the brand using specific colors. When we think of the company, we think of a specific color, and probably a familiar logo that contains colors. Because branding is so dependent on customer perception, customers also have certain assumptions and expectations of companies that have an established brand.
EXAMPLE OF BRAND DESCRIPTOR
TAGLINE
BRAND VISUAL AUDIT Big Kahuna Surf School
Bali Learn To Surf
Pro Surf School
RipCurl Surf School
COMPETITORS
AD
MEET OSS COMPETITION
Padang Padang Surf Camp
Quiksilver Surf School
Double D Surf School
others
Typical and generic ideas
Thematic ad Effective positioning to target segmentation Could purpose good campaign to show that Odyssey’s is care Location
Cerified instructors
Afiliated w/ reputable brands
B2B & B2C
WEB SITES
COMPETITORS
Landing Page We could find out that competitors page are still using generic ideas and noting new in there. This is Odissey’s oportunity to enhance the viral marketing and doing good with the campaign.
BRAND TYPEFACE
kimberley the quick brown fox jumps over the lazy dog 1234567890
Myriad Pro the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 1234567890
The use of typography is an important component in building our identity. Our chosen corporate type can become the 'words and voice' of our new identity. From reading off a signage or printed materials, our corporate font reinforces the presence of our brand. It presents us to the reader how we want to be seen and how we want others to see us as an organization. Both fonts chosen for its elegance to present a more matured side of Odissey’s. Consistent use of our corporate fonts will help us to reinforce our brand's presence.
PRINT AD
VARIOUS MARKETING TOOLS APPEARANCES
Build the brand using specific style. Customer perception is very important for the brand values, this cant go wrong. It also needs a strong concept to deliver the messages and the most important is to educate the public.
BRAND VISUAL AUDIT
MERCHANDISE
ODYSSEYS SURF SCHOOL
Other Opportunity
ODYSSEYS SURF SCHOOL
With the right art direction singular with the brand stories, Odissey’s t-shirt have a large opportunity to become one of the most wanted merchandise for tourist in Bali. Wether they’re odissey’s customers or not. The point is to strenghten brand awareness.
BRAND VISUAL AUDIT
Build the brand using specific style. The vehicle’s supergraphics should be adjusted with odissey’s the new theme. To maintain the consistency of the brand image.
VEHICLES
SURFING LESSON KUTA - BALI
ODYSSEYS
SCHOOL
Y SON LFG DA LES HAFIN
35
SUR
US S
GUARANTEE
STANDING UP IN FIRS
re cc
LESSON
dited
Surf Sc
ho o l
A
odisseys
Wet Suit Instructor Guide book Appron tanjung pinang Japanese brochure Bali Map Standing brochure by wood New Sticker for free Receipt payment Travelator-design on walk way side Surfer Girl-partnership contract
COMPANY
PROFILE
SIGN / LANDMARK
T SHIRT PEN & NOTES STICKERS POSTER
Discount card Special package Dynamic web Development Capoeira- events support Volvo-events support
PR SALES PROMOTION
CORPORATE IDENTITY
ADVERTISING
MERCHANDISE
BRAND IDENTITY
PROMOTION & PUBLICATION VIRAL MARKETING
ODISSEY’S BRANDING
EXHIBITION
EVENT PROMOTION
DIGITAL & ONLINE
DIGITAL & MOVIE PRESENTATION
WEBSITE & BLOG EVENT & SHOWS
20011 20011
SOCIAL NETWORK
Free magazine ( Surftime ) ABW- Events support Indramatic- Events support Jakarta post-advertorial SurferGirl- Partnership Signboard- Airport AJEG ASPPI-Events support
Ramayana restaurant- events support Children House- Events support Warung Malang-Partnership Garuda-free inflight Magazine Satgas Kuta-Events support Bounty Dischotique-Eve Exhibition BNI Mall Bali Galeria