Kodak_Visual Strategy Guide

Ko dak V isual Strate gy G uide

V i s u a l S t r a te g y G u i d e

V i s u a l S t r a te g y G u i d e

01

KODAK

V I S UA L S T R AT E G Y G U I D E

TA B L E O F C O N T E N T S

03

TABLE OF CON T E N TS

01 02 03 04

Chapter 1

OUR STORY

06-13

1.1 Introduction

06

1.2 About Kodak

08

1.3 The Founder

10

1.4 Brand Histor y

12

Chapter 2

NEW VISIONS

14-21

2.1 Brand Vision

14

2.2 Mission Statement

16

2.3 Brand Look

18

Chapter 3

TA R G E T A U D I E N C E

22-39

3.1 Audience Spectrum

22

3,2 Personas

24

Chapter 4

COMPETITOR STUDY

40-49

4.1 Current Competitors

42

4.2 Adjacent Competitors

44

4.3 Aspirational Competitors

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01 OUR STORY 1.1 Introduction 1.2 About Kodak 1.3 The Founder 1.4 Brand History

O U RO SUTROSRTYO R Y

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Unidentified photographer. George Eastman and Thomas Edison demonstrating camera at Kodacolor Party, 1928. George Eastman Museum.

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BRAND INTRODUCTION

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INTRODUCTION

This is a brand reinvention project for Kodak. The goal is to continue the brand with the same brand soul but expand to different business areas, turning Kodak into a brand new company.

This project will explore various methods of research to discover the brand vision, audience, mood and eventually reinvent of their brand through industry-standard techniques and practices — and they will bring this brand to life through the creation of a collection of integrated collateral.

Upon completion of this project, Kodak will be presented in a new look through the fundamentals of branding, including the creation of an integrated aesthetic based on analysis, research and intuition.

In this Visual Strategy Guide we will present the evolution of Kodak since its beginning and how it will be in the future.

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KODAK

V I S UA L S T R AT E G Y G U I D E

ABOUT KODAK

Kodak, is an American technology company that produces imaging products with its historic basis on photography. Its main business segments are Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, and Consumer and Film. It is best known for photographic film products.

George Eastman, the founder, had a goal to make photography “as convenient as the pencil ”. The company’s tagline was “Kodak moment” which entered the common lexicon to describe a personal event that was demanded to be recorded for posterity.

Kodak was founded by George Eastman and Henry A. Strong on September 4, 1888. During most of the 20th century, Kodak held a dominant position in photographic film. The company's ubiquity was such that its "Kodak moment" tagline entered the common lexicon to describe a personal event that was demanded to be recorded for posterity. Kodak began to struggle financially in the late 1990s, as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography.

As a part of a turnaround strategy, Kodak began to focus on digital photography and digital printing, and attempted to generate revenues through aggressive patent litigation.

In January 2012, Kodak filed for Chapter 11 bankruptcy protection in the United States District Court for the Southern District of New York.

In February 2012, Kodak announced that it would stop making digital cameras, pocket video cameras and digital picture frames and focus on the corporate digital imaging market. In August 2012, Kodak announced its intention to sell its photographic film, commercial scanners and kiosk operations, as a measure to emerge from bankruptcy, but not its motion picture film operations. In January 2013, the Court approved financing for Kodak to emerge from bankruptcy by mid 2013.Kodak sold many of its patents for approximately $525,000,000 to a group of companies (including Apple, Google, Facebook, Amazon, Microsoft, Samsung, Adobe Systems and HTC) under the names Intellectual Ventures and RPX Corporation.

On September 3, 2013, the company emerged from bankruptcy having shed its large legacy liabilities and exited several businesses. Personalized Imaging and Document Imaging are now part of Kodak Alaris, a separate company owned by the UK-based Kodak Pension Plan. On March 12, 2014, it announced that the board of directors had elected Jeffrey J. Clarke as chief executive officer and a member of its board of directors.

OUR STORY

Ernst Leitz GmbH, Wetzlar, Germany. 0-Series Leica, 1923. George Eastman Museum, purchase.

Folmer Graflex Corporation, Rochester, New York.

Anniversary Speed Graphic camera, 1940. George Eastman Museum, gift of Graflex, Inc.

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KODAK

V I S UA L S T R AT E G Y G U I D E

THE FOUNDER

GEORGE EASTMAN WAS AN ENTREPRENEUR, A PHILANTHROPIST, AND THE PIONEER OF POPULAR PHOTOGRAPHY AND MOTION PICTURE FILM.

“My work is done. Why wait?”

George Eastman was born in 1854 in Waterville, New York,

In 1881, with the financial backing of Rochester business-

the same year that his father, George Washington Eastman,

man Henry Strong, Eastman formed the Eastman Dry Plate

established Eastman’s Commercial College in Rochester.

Company (reincorporated as the Eastman Dry Plate and

In 1860, the family moved to Rochester, but two years

Film Company in 1884 and as Eastman Kodak Company in

later, the elder Eastman died suddenly, leaving his family

1892). With a series of innovations, the company created

with few financial resources. George Eastman left school

easy-to-use cameras that made photography widely

at age 14 to support his mother, Maria Kilbourn Eastman,

accessible, established the practice of professional photo-

and two older sisters, Ellen and Kate. He first worked at a

finishing, and developed a flexible film that was a critical

local insurance company and then as a junior clerk by the

contribution to the launch of the motion picture industry.

Rochester Savings Bank.

In the late 1920s, Eastman was diagnosed with a progresWhen Eastman was 23, a colleague suggested that he

sive and irreversible spinal disease, and on March 14, 1932,

take a camera on an upcoming vacation. Eastman bought

he ended his own life. In a note to friends, he wrote, “My

a photographic outfit, and although he never made the

work is done. Why wait?”

journey, he became fully engrossed in photography.

However, the weight, awkwardness, and cost of the equip-

During his life, George Eastman donated more than $100

ment required to take and develop photographs soon led

million to educational and arts institutions, public parks,

Eastman to seek improvements. He spent three years in

hospitals, dental clinics, and charitable organizations

his mother’s kitchen experimenting with gelatin emulsions,

around the world. To ensure the success of his company in

and by 1880, he had invented and patented a dry-plate

Rochester after his death, Eastman left in his will money that

coating machine.

would encourage education, appreciation of the arts, and expansion of medical services in the Rochester community.

OUR STORY

Rudolf Dührkoop (German, 1848–1918). Portrait of George Eastman, ca. 1911. Toned gelatin silver print. George Eastman Museum, gift of the University of Rochester.

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V I S UA L S T R AT E G Y G U I D E

BRAND HISTORY KODAK WAS FOUNDED BY GEORGE EASTMAN AND HENRY A. STRONG ON SEPTEMBER 4, 1888.

∞ Kodak 's worldwide employment passed the 5,000 mark. ∞ Kodak produced the world's first commercially practical safety film using cellulose acetate base instead of the highly flammable cellulose nitrate base. ∞ A manufacturing plant was opened in Australia.

1878

1891

∞ George Eastman was one of the

∞ The company marketed its first

first to demonstrate the great

daylight-loading camera, which

convenience of gelatin dr y plates

meant that the photographer could

over the cumbersome and messy

now reload the camera without

wet plate photography prevalent in

using a darkroom.

his day. ∞ Dr y plates could be exposed and

∞ The manufacture of photographic film and paper was transferred to

developed at the photographer's

four newly-constructed buildings

convenience; wet plates had to

at Kodak Park, in Rochester.

be coated, exposed at once, and

∞ Also, the company's first man-

developed while still wet.

ufacturing plant outside the U.S. was opened in Harrow, England.

1907

1928 ∞ Motion pictures in color became a reality for amateur cinematographers with the introduction of 16 mm KODACOLOR Film. ∞ The first microfilm system, designed to simplify the management of bank records, was introduced by Recordak Corporation, a newly-formed subsidiary of Kodak. ∞ Retirement annuity, life insurance, and disability benefit programs were established for Kodak men and women.

OUR STORY

∞ Antonio M. Perez became Chairman of Kodak, in addition to his role as CEO. ∞ New cameras included: the world's first dual-lens digital still camera, the KODAK EASYSHARE V570 Zoom Digital Camera ∞ Kodak updated its brand logo, providing a fresh, contemporar y look for today's digital world.

2006

2020

∞ Kodak is in collaboration with universities, science laboratories and study

1960

1981

∞ KODAK ESTAR Film Base (a polyes-

∞ Kodak celebrated its 100th anniversar y.

enhance memor y functions.

The company announced its entr y into

∞ Kodak expands its role in the enter-

ter film base) was introduced to give

centers to discovering solutions to help

improved dimensional stability to

the clinical diagnostic market with the

tainment industr y through building its

KODALITH Graphic Arts Film.

KODAK EK TACHEM 400 Analyzer, utiliz-

own game center and VR content store.

ing dr y-chemistr y blood serum analysis.

∞ The Kodak AI Technology Solutions

∞ The RECORDAK RELIANT 500 Microfilmer was introduced and was capable of photographing up to 500 checks or 185 letters in one minute. ∞ Dr. Albert K. Chapman became

∞ Company sales surpassed the $10 billion mark. ∞ Kodak acquired Atex, Inc., a manufacturer of computer-based publishing

vice-chairman of the board of direc-

systems.

tors and William S. Vaughn became

∞ The introduction of KODAK EK TAFLEX

president and chief executive officer.

PCT Color Printmaking Products made it easy for home darkroom enthusiasts to make color enlargements.

unit was formed as an incubator to accelerate development of new artificial intelligent technologies coming out of the Kodak Research Labs.

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02 NEW VISIONS 2.1 Brand Vision 2.2 Mission Statement 2.3 Brand Look

N EO WU V R I S ITOONRSY

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KODAK

V I S UA L S T R AT E G Y G U I D E

SOUL & MISSION Our mission is to enable people to create, capture and preserve the essence of life.

What is the essence of life?

We believe that the essence in living life is in the small, little things.

We tend to do whatever makes ushappy. Many might just live an average life in the eyes of others. We believe that happiness is far more important than anything in the world.

What is the meaning of essence?

The word is defined as the core nature or most important qualities of a person or thing. An example of essence is what is captured of someone's personality in a good photograph. The definition of an essence is a concentrated form of a flavor or fragrance.

What does it mean to capture the essence of something?

Essence is defined as the core nature or most important qualities of a person or thing. An example of essence is what is captured of someone's personality in a good photograph. The definition of an essence is a concentrated form of a flavor or fragrance.

NEW VISIONS

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CREATE CAPTURE PRESERVE THE ESSENCE OF LIFE

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KODAK

V I S UA L S T R AT E G Y G U I D E

BRAND PREVIOUS LOOK THE TERM ' KODAK MOMENT ' HA S E ARNED A SPOT IN THE ONLINE SL ANG DIC TIONARY, WHICH DEFINES IT A S 'A MOMENT WORTHY OF C AP TURING AND PRESERVING WITH A PHOTOGR APHY '.

BR A ND VISIONS

NEW VISIONS

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BRAND FUTURE LOOK KODAK IN THE FUTURE WANTS TO BE THE ONE THAT ENCOUR AGES PEOPLE TO CRE ATE, C AP TURE AND PRESERVE THE ESSENCE OF LIFE THROUGH ADVANCED TECHNOLOGY AND SCIENCE INNOVATIONS .

NEW VISIONS

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03 TA R G E T A U D I E N C E 3.1 Audience Spectrum 3.2 Personas

Regardless of the brand mission, identif ying and gaining the devotion of Kodak ’s potential target audience is the necessar y means to reaching the brand objectives. The value proposition of Kodak must be relevant to its potential target audience so that Kodak later on can be more focused, more effective in its marketing strategies and be able to get a greater return on the marketing investment. Therefore, here eight persona are identified and clearly defined as the potential target market for Kodak ’s re-branding.

T A R G E T OAUURD ISETNOCREY

TARGET AUDIENCE

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KODAK

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V I S UA L S T R AT E G Y G U I D E

N E W PAR E N T S

"To enjoy life as it's a brief moment, enjoy in unison with the universe, to partake in nature's beauty, to allow the force to guide us and mold us into the finest pieces of art." ∞Nicole just becomes a mom of her son with her

∞She's already back to work, thus has limited time at

husband 3 months ago, and likes to record ever y

home, when not, she hopes to have access to keep an

moment she has with her baby.

eye on her baby.

∞Nicole loves to spend as much time as possible with her son and thus thinking quit her job.

∞When she is at home but her husband is not, her husband always asks her send him images or videos of their son

∞She wants to capture all the moments she and her son and husband which are valuable memories for life

∞When planning trips for weekends and holiday, she will first consider if it is safe and fun for the baby.

∞She loves to share pictures, videos of her son with her mom and other family members

Name:

Nicole Wilber

Age:

27

Status:

Married

Occupation:

Interior Designer

Location:

San Francisco

Interest:

Interior design, baking, reading

TA R G E T AU D I E N C E

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V I S UA L S T R AT E G Y G U I D E

SOON TO BE WED COUPLE

"Understanding that life was never designed to be a bed of roses, rather a crazy roller coaster ride of happiness and sorrow. " ∞Tim is getting married with Jane in few weeks and he is collecting photos and videos they had together to

∞He plans to have baby in two years when the company turns more stable.

prepare a wedding gift for her. ∞He owns several brands of cameras, and like to take ∞Tim is working as the lead programmer in a startup

photos of his wife when they go out together.

company at an intense pace. ∞His wife is volunteering regularly in their local commu∞ He would like to spend his spare time with his wife in a relax and meaningful way.

∞His wife sometimes complains him that he is spending enough time with her.

Name:

Tom willson

Age:

35

Status:

Married

Occupation:

Programmer

Location:

Chicago

Interest:

Photography, volunteering

nity to look after the seniors, and has asked him several times to help with photography/ video for their activities.

TA R G E T AU D I E N C E

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V I S UA L S T R AT E G Y G U I D E

OUTDOOR ADVENTURERS

"Essence of life is pushing yourself to edge, reaching for the horizon and beyond, getting ecstatic when you are happy, experimenting with your belief, ideas, goals and philosophy." ∞Neil works as an accountant in a TOP 500 company, but is a professional hiker in his spare time.

∞He is the one leading most of the hiking trip, thus, he will always need to check the weather, route map and traffic before hands to make sure a safe and enjoyable hiking.

∞As he works in office all the time, he loves to go outdoor hiking for some good sunshine and fresh air. ∞Aside from sharing photos, videos of their hiking, he also loves to write down the stories behind scenes for ∞He organized a local hiking group to gather people of

good memories.

his same interest and they regularly plan one hiking a week in local area. ∞He likes to get some hiking in other states/countries in the future as he believes it is the best way get to close ∞He gets really proud when completing a tough hiking with his friends/group members and will always share a group photo on his social media accounts.

Name:

Neil Shannon

Age:

32

Status:

Single

Occupation:

Accountant

Location:

Salt Lake City

Interest:

Hiking, Kayaking

to nature.

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V I S UA L S T R AT E G Y G U I D E

URBAN EXPLORERS

"Essence of life is to live, life expression does justice to all four realms inside and outside us: body, mind, heart and spirit."

∞Jenny just moved to New York to pursue her dream to be a jounalist for a fashion magazine.

∞She's currently a teaching assistant in a local fashion

∞She is an active Instagram user, keeps posting streetphotos of the latest New York style on her account.

∞She regularly live stream video chat with her family-

design school as she believe it is good start to get to

friends when on her exploring trip in the city as she

learn more about the industr y.

wants them having the moments together with her.

∞She likes to go on adventure trips alone in the city to discover new places and meet new people for fashion/ writing inspirations.

∞She always has a camera with her so that she won't miss any fashion inspiration moment she comes across.

Name:

Jenny Hill

Age:

25

Status:

Single

Occupation:

Teaching assistant

Location:

New York

Interest:

Fashion, Writing, Photography, Instagramer

∞She hopes to meet her Mr. Right soon so that they can together enjoy the city.

TA R G E T AU D I E N C E

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V I S UA L S T R AT E G Y G U I D E

COLLEGE STUDENT

"Overcoming obstacles and challenges is what makes life enjoyable for them.

I believe that happiness lies in the big things and will always strive to be more successful, sometimes at the cost of their personal lives." ∞Emma is in her first year at UCL A in English literature

∞She hopes one day her stories can be turned into films

major, where she finds it's hard to get to know new

or shows for a broader audience to enjoy.

friends. ∞She wants to communicate to the world the wanting of ∞She works hard on school therefore barely has time to

good relationships and memories.

go partying or hanging-out with other students. ∞She likes to share with the world those touching stories ∞She loves to get to know new people, especially of different cultural background and learns different stories, which becomes inspirations of her writing.

∞She publishes fictions through Online communities like Wattpad where she has a growing fan base.

Name:

Kiara Wilson

Age:

18

Status:

Single

Occupation:

Student

Location:

Los Angeles

Interest:

Languages, Cultures, Drawings, Stories

she confronts through her writing.

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V I S UA L S T R AT E G Y G U I D E

ACTIVE SENIOR

"I want to capture and preserve those tiny things in life, like family, friends, the newspaper boy, because without them life wouldn't have been a smooth sail." ∞Richard will retire from the school next year and will have more time to travel with his wife, which he would

∞He wants to get on Facebook / Twitter/Instagram... more to keep in touch with his family and friends.

love to record as memories. ∞He likes to learn painting as he enjoys a lot since he is ∞He likes to photograph landscapes and his wife when

young.

traveling. ∞He wants to write a book about his family to preser ve ∞He and his wife also want to spend more time with their

the memories as his family had came across many his-

children and grandchildren during summer vacations for

torical moments of America.

family time.

∞He used to do annual photo books for the family, and now he wants to continue it as a tradition in the following years to persevered the memorable moments.

Name:

Richard Hill

Age:

60

Status:

Married

Occupation:

School Director

Location:

Seattle

Interest:

Reading, Dogs, travelling

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V I S UA L S T R AT E G Y G U I D E

WORKAHOLICS

"I always want to make the best of my time to learn from mistakes and use them as building blocks on the road to success."

∞Will works overtime a lot as he wants to have his

∞He always remember the birthdays of his wife

startup company be a success so that he could

and daughter and prepare gifts for them though

give the best to his wife and daughter.

he barely have time to stay the whole party with them.

∞He works hard and play little as he went through a tough life since young.

∞He works too late to say good night to his daughter most nights.

∞He taught his daughter study hard so that she can attend the best college and then best work, and life..

∞His wife and daughter get really upset when seeing him always at work though they understand his doing his best to give them the best.

∞Though he is ver y occupied by his job, he tried to spend the weekend with his family.

Name:

Will Thomas

Age:

30

Status:

Married

Occupation:

CTO

Location:

San Francisco

Interest:

N/A

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V I S UA L S T R AT E G Y G U I D E

UNDER 12

"I really hope that my parents can allow me to use iphone or ipad more often than now.

I promise I use it to the good."

∞Nolen turns 9 this year, and will start his 3rd grade year in the coming Sep.

∞He paints birthday giftcards for his mom and dad and grandma as he wants to let them know how much he loves them.

∞He loves all sports, especially football and basketball. ∞His parents won't let him use a lot phones or ipads as they don't want him get addicted to electronics so soon. ∞He is excited he is going to be a 1st grader as he would be able to join a real football team.

∞ He will play basketball and football with his friends in neighbors at weekends and having dinner party afterwards.

Name:

Nolen Morris

Age:

7

Status:

_

Occupation:

_

Location:

Seattle

Interest:

Singing,painting milk, donuts, football, basketball, swimming

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04 COMPETITOR STUDY 4.1 Current Competitors 4.2 Adjacent Competitors 4.3 Aspirational Competitors

Knowing what is going on in the marketplace and how it will impact a brand is the key to market leadership. This knowledge will help a brand becomes a strong competitor and seize the market first. The end result is a better chance of lasting success. To help a brand gain a marketing edge, the designer must first understand the nature of the competition and the dynamics and trends of the marketplace. Then, promptly use that knowledge to take advantage of opportunities and avoid threats in the design process. The critical tool to achieve that marketing edge is competitive intelligence — and it's gaining ground ever y day.

C O MOPUE RT ISTTOORRSY

TARGET AUDIENCE

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CURRENT

V I S UA L S T R AT E G Y G U I D E

COMPETITORS

This group of competitors are Kodak 's most current competitors if Kodak continues it s business in manufacturing cameras, camera lenses and providing solutions for cameras and image/film processing.

Canon, specialized in the manufacture of imaging

Polaroid, mainly known for its instant camera which uses

and optical products, including cameras, camcorders,

self-developing film to create a chemically developed

photo-copiers, steppers, computer printers and medical

print shortly after taking the picture.

equipment.

Nikon, specialized in optics and imaging products like

Ricoh produces electronic products, primarily cameras

its products include cameras, camera lenses, binocu-

and office equipment such as printers, photocopiers, fax

lars, microscopes, measurement instruments, and the

machines, offers Software as a Ser vice (SaaS) document

steppers,

management solutions

Fujifilm's product line includes compact point and shoot

Olympus, covers products in four categories including

models, waterproof models, bridge digital cameras,

cameras and audio, medical and surgical, scientific and

digital SLRs cameras.

industrial.

COMPETITORS

Mamiya, focusing on high-end cameras and other relat-

Sigma, is best known for producing high quality lenses

ed photographic and optical equipment.

and other accessories that are compatible with the cameras produced by other companies.

Lumix is Panasonic's brand of digital cameras, ranging

In 2008, Nokia sold more camera phones than Kodak

from pocket point-and-shoot models to digital SLRs

sold film-based simple cameras, thus becoming the biggest manufacturer of any kind of camera.

Pentax is best known for its "Pentax" brand cameras, the

Flickr is an image hosting and video hosting website, for

first Japanese 35mm SLRt

users to share and embed personal photographs, and effectively an online community.

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KODAK

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ADJACENT

V I S UA L S T R AT E G Y G U I D E

COMPETITORS

This group of competitors are Kodak 's adjacent competitors. When people not spending on purchasing new cameras, they may pay for the product s or ser vices provided by these companies to enjoy a moment of life.

DJI manufactures unmanned aerial vehicles (UAV), also

People might directly groupon product/ser vices to own

known as drones, for aerial photography and videog-

an experimence rather than having a camera.

raphy, gimbals, flight platforms, cameras, propulsion systems, camera stabilizers, and flight controllers.

It manufactures eponymous action cameras and develops its own mobile apps and video-editing software.

Rather than capture and preser ve one's own stories, people might just want to watch a bunch of videos to enjoy already-made stories.

Samsung Galaxy (stylized as SAMSUNG Galaxy, previ-

HBO curated lots of their own T V shows of high quality

ously Samsung GAL A XY) is a series of mobile computing

stor ytelling, which can also be a choice for people who

devices designed, manufactured and marketed by Sam-

are looking for stories.

sung Electronics. The brand promote itself as the most convenient device to record ever y moment of life.

COMPETITORS

MOMA offers people the most trending art for people to

Buying an RV to travel can preser ve better experience

enjoy simply by being on-site.

when traveling around.

Barnes n Noble, as the leading retailer of content, digital

As an online writing community, people can pay to get

media and educational products, can provide tons of

access to tons of stories, and can also write, store and

contents for people to enjoy an intelligent moment of

publish their own srories.

life

Libraries store and preser ve contents on various types of media today including printing, sound and video, etc, which are mostly free to get access to.

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FUTURE

V I S UA L S T R AT E G Y G U I D E

COMPETITORS

This group of competitors are Kodak 's future competitors when Kodak expand it s business to other than cameras or imaging, but still aiming to enable people to capture and preser ve memories.

Dropbox, offers people with free and paid cloud storage,

HTC VIVE utilizes "room scale" technology to turn a

file synchronization, personal cloud, and client software,

room into 3D space via sensors, with the virtual world

which enable people to have access to their files (=mem-

allowing the user to navigate naturally, with the ability to

ories) any where and anytime.

walk around and use motion tracked handheld controllers to vividly manipulate objects, interact with precision, communicate and experience immersive environments.

Box, uses a freemium business model to provide cloud

Oculus, specialized VR displays, positional audio, and

storage and file hosting for personal accounts and

infrared tracking system.

businesses.

Evernote is a cross-platform, freemium app designed for

The Met is the largest art museum in the United States,

note taking, organizing, and archiving.

aiming to bring art and art education to the American people.

COMPETITORS

The Exploratorium is a public learning laborator y in San

SanDisk is third-largest manufacturer of flash memor y

Francisco exploring the world through science, art, and

products, including memor y cards and readers, USB

human perception. Its mission is to create inquir y-based

flash drives, and solid state drives.

experiences that transform learning worldwide

The AMAZON Echo, a smart speaker, is capable of voice

Instagram allows users to capture, store and share

interaction, music playback, making to-do lists, setting

pictures and videos either publicly or privately on the

alarms, streaming podcasts, playing audiobooks, and

ser vice,

providing weather, traffic and other real time information.

Google Home is released as a rival to Amazon Echo in

The Alzheimer's Association is a non-profit American

the smart speaker industr y, seems showing better intelli-

voluntar y health organization which focuses on care,

gent performance.

support and research for Alzheimer's disease.

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V I S UA L S T R AT E G Y G U I D E

"One of the best ways to self happy in the prese happy times from the p Gretchen Rubin, american author

o make yourent is to recall past."

NEW VISIONS

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All rights reser ved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means electronic, mechanical, photography, recording or otherwise, without the written permission of Kodak organization.

DESIGNER

Dongyi Zhang

SOURCES

Kodak Moment s @petapixel . "Origin and Evolution of Kodak 's Name and Logo", Np.,03 Aug. 201 1 .Web. 2016 @DESIGNHILL . "Origin and Evolution of Kodak 's Name and Logo", Np.,03 Aug. 201 1 .Web. 2016

PHOTOGR APHY

Patrick Milan Ruben Redondo

This website is a student project created for academic purposes.

Emmanuelle The project is a derivative work of art and doesnot reflect the views of Kodak. By entering this site, you agree to the above statement.

Eddy White

SS O OU U RR C CEE SS

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