FFA approach, the NPS score
too underwent radical change that
of Lifestyle India shot up from
was to impact the years to come...
24% to 46% between the last
A look ahead.
quarter of 2018 and August 2019. By Feb-Mar’20 the NPS score
76
Way Ahead - the Four-pillar
shot up higher. Check the umbrella
Approach
view of the figures.
Rishi Vasudev CEO, Lifestyle, who took over the reins from
70
Business Beyond the Pandemic
Vasanth Kumar, interpreted the FFA
The pandemic and lockdown brought
approach in the light of the pandemic
business to a grinding halt. When
and arrived at a four-pronged
work resumed, there was a change in
approach to ensure that Lifestyle
customer expectations and mind-set.
is able to reach its potential and
In response, the business dynamics
soar even higher.
LIFESTYLE
5
