Canadian Search Awards 2020 - Book of the Night

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RELIVE THE CANADIAN SEARCH PARTY New to 2020, the Canadian Search Awards, in association with SEMrush, celebrated the very best in PPC, SEO and Content Marketing from across Canada. As you know due to COVID-19 restrictions and concerns around travel, this year’s Canadian Search Awards didn’t take place in Toronto the way we had planned. It was not our usual Search Awards party, but we hope you enjoyed the virtual celebrations and coming together online as much as we did, for one different but equally fantastic inaugural Canadian Search Awards. The entry quality was extremely high, and we had an outstanding number of entries for the first year, which is testament to the quality and expertise the Search industry has to offer. Our thanks go out to our global judges who had the unenviable task of shortlisting and deciding who went home with a prestigious trophy. We’d also like to take the opportunity to thank all of our sponsors and partners, who without their support, the Canadian Search Awards would not be possible. We’ll see you hopefully in real life in Toronto in 2021! Nicky Wake Founder of the Search Awards


CANADIANSEARCHAWARDS BEST USE OF SEARCH RETAIL / ECOMMERCE (SEO) Rablab & M2GO SUMMARY FINALISTS Marwick Marketing & Active Baby 2,400% Increase in Organic Traffic Northern Commerce & Mr. Case Category Page SEO Campaign Rablab & Flamme en Rose SEO Visibility Optimization Campaign Rablab & M2GO How to increase organic revenues by 70% over a year

Rablab is the story of two young men full of ambition and dreams. They started in a basement, and they learned web marketing by themselves, outside of the traditional university curriculum. A few years later, Rablab is a family (The “Rabfam”) of more than 20 people. Employees, founders, we are all united to satisfy our customers. Most of us have learned self-taught SEO. Today, there are only a few recognized SEO degrees in the world. So, winning an award would be an incomparable recognition of our hard work and our skills. It would be like the diploma we did not get because it doesn’t exist yet. This is why we are proud to present you the SEO strategy that we have applied for 14 months for Vincent, the founder of M2GO: one of the leaders in the sale of home furniture online and in stores in the Quebec area. Vincent came to see us to start a 360 marketing strategy. SEO was his main workhorse. The basic purpose was to increase his organic presence tenfold to compete with the big names such as Ikea or Structube, and to increase his online sales in his flagship categories: mattress, bedroom, living room. This is how the story started. PS: I’m Julien. I’m a SEO lover, proud to work with Rablab. Nice to meet you.

JUDGES’ COMMENTS This was a very strong entry. Rablab did a wonderful job for the client, and it was evident that they are passionate about SEO and have strong knowledge in this field. We were impressed by the excellent job carried out, by including work examples and results to help bring the strategy to light.


FINALISTS

BEST USE OF SEARCH RETAIL / ECOMMERCE (PPC) Major Tom & Roller Rabbit

Bloom & Bravado Designs Bras for Moms

SUMMARY

Major Tom & Roller Rabbit The Spring Campaign

Roller Rabbit slashed their marketing budget when COVID-19 hit. In spite of that, we still accomplished impressive results with their Spring Campaign. With a quarter of their marketing budget, we achieved sales higher than those in their peak season the previous year.

Media Experts & Best Buy ROASting the competition Northern Commerce & Boathouse Google Shopping & Dynamic Search Rablab & Juste des stores Dominate Quebec The Media Image & Clarins Canada Sale Event 2020 Vovia & Cabela’s Canada Driving Growth in Ecommerce Through Automation

Winning this Search Award would give our team well-deserved recognition for their hard work and ingenuity during an unprecedented time.

JUDGES’ COMMENTS We were very impressed by the excellent results delivered by this campaign. We really liked how Major Tom adapted to the COVID-19 crisis, using various audience segments and targeting in order to achieve goals with a reduced budget.


CANADIANSEARCHAWARDS BEST USE OF SEARCH FINANCE (SEO) Wealthsimple SUMMARY

FINALISTS Cris Ravazzano & Loans Canada Online Personal Loans Wealthsimple Personal Finance 101

Wealthsimple is a financial company that aims to help everyone achieve financial freedom by providing products and advice that are accessible and affordable. Headquartered in Toronto, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple and transparent. Our mission is to provide smart financial information and tools to the masses. SEO is manifestation of that mission. It helps us to educate millions of people about personal finance and learn about Wealthsimple when they turn to search engines to solve their financial issues. We focus on organic first content, link building and technical SEO that drives client acquisition, helps distribute our brand message and delivers on our mission. We’ve developed an SEO hub on our site called Personal Finance 101. It contains hundreds of personal finance articles and tools that people search for regularly on search engines. Over the past eighteen months we’ve grown organic traffic from a few thousand visits per quarter to over a million per quarter and developed unbranded SEO into one of Wealthsimple’s most efficient marketing acquisition channels acquiring thousands of customers for the company. SEO brings rigor to the distribution of our smart financial services. Winning this award is a testament to the hard work we’ve put into SEO.

JUDGES’ COMMENTS This campaign delivered great results in a competitive sector, with a strategy that included technical, content, and link building efforts, and tying it in with the actual business-related results. The presentation of this entry was excellent, making Wealthsimple a clear winner.


BEST USE OF SEARCH TRAVEL / LEISURE Search Warrant & Tourism Kingston SUMMARY Instead of Kingston tourism operators competing for attention, Search Warrant, a boutique search agency, collaborated with Tourism Kingston and Alphabet Creative to promote the top Kingston activities in one search advertising program that helped operators achieve a critical mass of attention they would otherwise struggle to achieve alone.

NO SHORTLIST ANNOUNCED

This approach recognized that when one tourism operator welcomes a new visitor, other operators win too since tourists consume a variety of services throughout their journey. A wide variety of keywords and advertisements gathered the eyes of potential tourists on common destination pages that used a “best of” format to combine conversations that might not otherwise belong together. From there, the pages redistributed engaged visitors to the sites and telephones of operators for incremental bookings and elongated trips. Now, with COVID-19 threatening our collective health and crushing tourism, this award would recognize how hard work and new ideas bring disparate groups together to produce results that are greater than the sum of their parts. The award would be a ray of sunshine for a community and industry socked in by storm clouds. The attention garnered by the award would also be a valuable step on the road to recovery for Tourism Kingston.

JUDGES’ COMMENTS This was an excellent campaign, especially in terms of targeting the potential customer base. The content of the campaign was interesting, with a focus on art and culture, an area often missed in tourism.


BEST USE OF SEARCH HEALTH Operatic Agency & Bausch Health SUMMARY FINALISTS Fullscript Supplement Brand Search Campaign Operatic Agency & Bausch Health Don’t Ignore It Campaign painPRO Therapeutics INC

We’ve spent decades future-proofing our clients’ businesses and giving their brands the platform required to grab hold of their industries by the horns. This experience taught us that data trumps conjecture, and that a clear line of sight into a customers’ desires and actions is what’s needed to build a brand that’s worth a target audience’s time, attention and affection. As a result, we’ve helped build brand experiences that lead our clients to succeed in big ways. The Don’t Ignore It campaign was the perfect partnership between data-driven creative and performance-focused digital execution. Investing time into understanding our target audience’s healthcare journey, their motivations, and how to best connect with them resulted in a truly impactful campaign. Winning this award would enable us to showcase the impact a data-driven approach can have on delivering results; particularly in the heavily regulated healthcare industry where innovation in marketing can be limited.

JUDGES’ COMMENTS We love when a good plan is well executed and delivers great results. This campaign had clear benchmarks and KPIs, and showed the full strategy, along with a search impact and supplementary information to explain why they had such great results.


CANADIANSEARCHAWARDS BEST USE OF SEARCH AUTOMOTIVE MPG Marketing SUMMARY FINALISTS Critical Mass & Nissan USA YouTube Search Optimization Strategy MPG Marketing Automating Automotive Inventory SEM Ads with Optmyzr for Bruce Auto Group

SILVER AWARD Northern Commerce & Royal Distributing New Customer Acquisition Campaign

MPG Marketing is an internal agency serving 7 dealerships under the Bruce Auto Group umbrella in Nova Scotia. We needed a solution to automatically and quickly create a search ad whenever a new vehicle entered into inventory. Creating ads was very labour-intensive and over 50% of vehicles in inventory had no corresponding search ad – meaning missed opportunities. The solution? Daily feeds of our inventory were collected using Microsoft Flow. Inventory files contained useful information, such as Make, Year, Model and Pricing Data, but they needed clean up. Once cleaned, the data was moved to Google Sheets and made available to Optmyzr where the data was combined with another sheet of headlines and descriptions - assembling Google and Microsoft Ads. The spreadsheets provided a simple interface for users with no technical knowledge. This made it possible for them to contribute to ad copy and increase our quality. They could update taglines while the bulk of the ad assembly was automated. The result? Personalized ads for all vehicles were online in less than 1 day with no daily intervention. Headlines were fresh and relevant. CTR’s skyrocketed from 1-3% to over 20%! We reduced ad cost almost 300% while increasing leads 25-35%. We focus on messaging now, not the tedium of ad building.

JUDGES’ COMMENTS This campaign had an impressive use of automation to solve for scale, which paid off with great results. They added that accomplishing this type of campaign without an agency is very impressive.


BEST USE OF SEARCH THIRD SECTOR / NOT FOR PROFIT SMC Communications SUMMARY SMC Communications is a boutique communications agency based in Vancouver, BC specializing in PR and digital services for culinary clients. When the COVID-19 pandemic hit in March 2020, our team rallied together to pivot our business operations and do everything we could to support our clients and help save the restaurant industry.

NO SHORTLIST ANNOUNCED

The Breaking Bread campaign was born out of a need to encourage public support for small, independent restaurants and the hospitality industry at large during an unprecedented time. Our team put in a tireless amount of effort to bring this project to life, working around the clock on evenings and weekends to develop a user-friendly online platform to help Canadians discover local restaurants in their area. It has been incredibly inspiring to see our hard work come to fruition and hear how Breaking Bread is driving measurable results for restaurants across the country. To have our passion, creativity and ingenuity recognized by our industry peers would truly be a great honour.

JUDGES’ COMMENTS This was a timely campaign that provided an awesome response to a devastating financial situation for the Canadian food service industry. SMC Communications delivered amazing results from a campaign that had to ramp up so quickly.


CATEGORY SPONSOR

CANADIANSEARCHAWARDS BEST INTEGRATED CAMPAIGN Operatic Agency & Bausch Health SUMMARY

FINALISTS Alphabet, Search Warrant & Tourism Kingston Top 25 Things to Do in Kingston Community Agency & Hunter Douglas Canada “Own the Light” Campaign

We’ve spent decades future-proofing our clients’ businesses and giving their brands the platform required to grab hold of their industries by the horns. This experience taught us that data trumps conjecture, and that a clear line of sight into a customers’ desires and actions is what’s needed to build a brand that’s worth a target audience’s time, attention and affection. As a result, we’ve helped build brand experiences that lead our clients to succeed in big ways. The Don’t Ignore It campaign was the perfect partnership between data-driven creative and performance-focused digital execution. Investing time into understanding our target audience’s healthcare journey, their motivations, and how to best connect with them resulted in a truly impactful campaign.

Operatic Agency & Bausch Health Don’t Ignore It Campaign

Winning this award would enable us to showcase the impact a data-driven approach can have on delivering results; particularly in the heavily regulated healthcare industry where innovation in marketing can be limited.

Portent & Enercare Integrated Digital User Engagement Campaign

JUDGES’ COMMENTS

Reprise & McCormick Integrated Approach to Page Relevancy Optimizations

This campaign had an excellent understanding of the target audience and the patient journey. It was the perfect partnership between data-driven creative and performance-focused digital execution.


MOST Innovative CAMPAIGN Operatic Agency & Bausch Health SUMMARY

FINALISTS FreshBooks Operatic Agency & Bausch Health Don’t Ignore It Campaign

We’ve spent decades future-proofing our clients’ businesses and giving their brands the platform required to grab hold of their industries by the horns. This experience taught us that data trumps conjecture, and that a clear line of sight into a customers’ desires and actions is what’s needed to build a brand that’s worth a target audience’s time, attention and affection. As a result, we’ve helped build brand experiences that lead our clients to succeed in big ways. The Don’t Ignore It campaign was the perfect partnership between data-driven creative and performance-focused digital execution. Investing time into understanding our target audience’s healthcare journey, their motivations, and how to best connect with them resulted in a truly impactful campaign. Winning this award would enable us to showcase the impact a data-driven approach can have on delivering results; particularly in the heavily regulated healthcare industry where innovation in marketing can be limited.

JUDGES’ COMMENTS We were very impressed with this campaign, in particular the need to be creative due to the regulations on health marketing in Canada. The campaign understood the target audience and was crafted according to research results. Great work!


CATEGORY SPONSOR

CANADIANSEARCHAWARDS Best PPC CAMPAIGN Community Agency & Caesarstone Canada SUMMARY Caesarstone Canada could not reach the level of website traffic they desired within the Canadian market.

FINALISTS Community Agency & Caesarstone Canada Always–on Campaign Search Warrant & Tourism Kingston Top 25 Things to Do in Kingston The Media Image & Clarins Canada Sale Event 2020

Community developed a conversion-focused strategy that included: search, display and retargeting, to improve top funnel awareness and lower funnel conversion. Leveraging demographic data and layering in second and third-party audience affinity data, we were able to build multi-dimensional consumer personas, better targeting potential in-market customers based on their behaviour and interests. An always-on showroom/specialist campaign was also launched in February’19, geo-targeting within 30km of each Caesarstone dealer. Being recognized by an authoritative player would provide validation for the agency and current roster of Clients. We also hope our success will inspire other brands, companies to double-click on their digital marketing strategies and investments.

JUDGES’ COMMENTS This campaign delivered great results, and provided a complete PPC strategy, which was specifically targeted to the client. We were really impressed with their work targeting English, French and Chinese customers, which is difficult to achieve.


CATEGORY SPONSOR

CANADIANSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. Best SEO CAMPAIGN seoplus+ & Mobile Klinik SUMMARY We have been perfecting our processes and have been making an impact for our clients for almost a decade.

FINALISTS Critical Mass & Nissan USA Nissan YouTube Search Optimization Strategy FreshBooks Northern Commerce & Oxford Learning Centre SEO Campaign seoplus+ & Mobile Klinik Professional Smartphone Repair Local Retail Campaign

We are fierce advocates for the value of SEO, particularly local SEO. It is a cost-effective way to achieve visibility and get in front of your customers. In this campaign we focused on simple but effective methods to secure and maintain organic traffic, organic rankings, and GMB visibility improvements. We are so proud of our client’s explosive growth and so grateful to have played a role in helping them achieve their goal of becoming Canada’s #1 smartphone repair company.

JUDGES’ COMMENTS This campaign had nice detail about the strategy and methodology used to achieve the increase in traffic. There was also a great use of data analytics to back up their results. Excellent work!


Best use of Content Marketing AntiSocial Media Solutions & 7-Eleven SUMMARY FINALISTS AntiSocial Media Solutions & 7-Eleven Canada #DanceTheSlurp Fullscript Health & Wellness Blog SEMrush SEMrush Academy

Our company is a Digital Marketing Agency, based out of Vancouver B.C. with a satellite office in Toronto. We are just over 6 years old and have a staff of 28 people. We are comprised of a young and hard working creative team ideating and executing digital marketing campaigns across many industries. If we win this award, it would be something that we would hold high, build case studies around, use as an example at the workshops we teach, and of course - celebrate. The campaign that we are entering into the Best Use of Content Marketing is the #DanceTheSlurp 2019 campaign that we created, pitched to 7-Eleven and executed on their behalf. 7-Eleven Canada wanted us to create a digital campaign leading up to free Slurpee, aka 7-11 day. They challenged us to create a viral dance campaign that invited people from all over Canada to participate in and create UGC around their dance. We had a grammy award winning artist remix their classic “Dance The Slurp” record released in 1967 to give it an updated hiphop feel and also had a professional choreographer come up with a dance. We then created a three phase marketing campaign that ended up in over 2500+ videos of people “dancing the slurp” submitted as UGC to instagram in posts and stories from every corner of Canada, ranging from ages 8 - 40 years old. Dance studios across Canada also participated, dance choreographers also got involved modifying the dance into longer choreo performances that they uploaded to Instagram and youtube. The end result was over 11 million impressions of #DanceTheSlurp content, 1,000,000+ article views through earned media channels, and 690,000 social engagements in comments, likes, and reshares.

JUDGES’ COMMENTS This was a fantastically creative campaign that felt very organic. We were really impressed by the outreach and multi-discipline approach. A creative example of a perfectly executed brand awareness campaign.


Best use of SOCIAL MEDIA in a Search Campaign Sky Alphabet & Western Media Group SUMMARY FINALISTS

We have used Twitter before to improve search results. But this time was different. This time we were under the gun because our client, Western Media Group, was trying to pivot. Fast.

AntiSocial Media Solutions & 7-Eleven Canada #DanceTheSlurp

This campaign ran for three months (Nov 8, 2019 - Feb 7, 2020). We got lucky because by the time the pandemic hit, we had just hit page one for “podcast advertising.” Because we had optimized the home page for “government,” agencies were calling to spend their unused budgets before the shutdown.

Critical Mass & Nissan USA YouTube Search Optimization Strategy

Two months later we are still floating on this life raft, made of SEO and Twitter.

Sky Alphabet & Western Media Group Life Raft

JUDGES’ COMMENTS This campaign was effective at improving the visibility and engagement of the existing audience of the client. Clearly, a lot of effort was put into this entry, as helpful examples and visuals were used. A very impressive campaign!


CanadianSEARCHAWARDS Best use of DatA Operatic Agency & Bausch Health SUMMARY

NO SHORTLIST ANNOUNCED

We’ve spent decades future-proofing our clients’ businesses and giving their brands the platform required to grab hold of their industries by the horns. This experience taught us that data trumps conjecture, and that a clear line of sight into a customers’ desires and actions is what’s needed to build a brand that’s worth a target audience’s time, attention and affection. As a result, we’ve helped build brand experiences that lead our clients to succeed in big ways. The Don’t Ignore It campaign was the perfect partnership between data-driven creative and performance-focused digital execution. Investing time into understanding our target audience’s healthcare journey, their motivations, and how to best connect with them resulted in a truly impactful campaign. Winning this award would enable us to showcase the impact a data-driven approach can have on delivering results; particularly in the heavily regulated healthcare industry where innovation in marketing can be limited.

JUDGES’ COMMENTS This was a truly well thought out campaign. We were impressed, given the obstacles, that the campaign was able to use data to achieve a strong result. Excellent work!


Back Azimuth Consulting HREFLang Builder

CANADIANSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. Best Software Innovation Optmyzr

DeepCrawl Automator SEO QA

SUMMARY

FINALISTS

FandangoSEO Leading Edge Segmentation Groundhogg™ CRM/Marketing Automation for WordPress OnCrawl SEO & Data Science Platform

Optmyzr is a comprehensive, turnkey PPC management platform purpose-built for PPC marketers with moderate to deep paid search expertise. The Optmyzr PPC Management Suite replaces bloated point solutions at a fraction of the cost, using WYSIWYG layered scripts to remove barriers to PPC automation. More than 25 tools within Optmyzr provide insights fueled by machine learning. Optmyzr enables one-click optimizations for bids, budgets, keywords, and more to transform cumbersome PPC tasks and reporting into instant, automated processes.

Optmyzr Campaign Automator: Innovation for Effective PPC

Campaign Automator is a new solution from Optmyzr that empowers PPC pros to create and update campaigns from their own data sources. Powerful and easy to use, Campaign Automator facilitates inventory-focused campaign creation, reduces wasted ad spend, integrates with other Optmyzr automations, and provides flexible reporting.

SEMrush Market Explorer Tool

The tool is template driven, allowing creation of unique setups for campaigns based on essential criteria, such as product category, price, promotional status, condition, and myriad other attributes.

TrueClicks PPC Auditing & Monitoring built for Teams

Essential for today’s PPC pros, Campaign Automator allows the user to stay out of the weeds and focus more on deep strategy.

JUDGES’ COMMENTS This is a really excellent product, and the tool is clearly very trustworthy. The software is a great Canadian example of how to overcome a challenge and provides business results.


CANADIANSEARCHAWARDS BEST PPC MANAGEMENT SOFTWARE SUITE Optmyzr SUMMARY

FINALISTS Optmyzr Extraordinary PPC Management Tools for Canadian Agencies & In–House Marketers TrueClicks PPC Auditing & Monitoring built for Teams

Optmyzr is a comprehensive, turnkey PPC management platform purpose-built for PPC marketers with moderate to deep paid search expertise. Global in reach, Optmyzr is the software of choice for 615 Canadian users. The Optmyzr PPC Management Suite replaces bloated point solutions at a fraction of the cost, using WYSIWYG layered scripts to remove barriers to PPC automation. More than 25 tools provide insights fueled by machine learning. Optmyzr enables one-click optimizations for bids, budgets, keywords, and more to transform cumbersome PPC tasks and reporting into instant, automated processes. With an onboarding window of just minutes and less than 2 weeks to full account optimization, Optmyzr supports agency and in-house PPC teams to scale efficiently and quickly. The system empowers PPC pros to move from “tactician” to “advanced marketing strategist.” In Q1 2020, Optmyzr launched the weekly web series “PPC Town Hall” hosted by Co-Founding CEO Frederick Vallaeys. Initially created as a safe space for PPC professionals during the onset of the COVID pandemic, PPC Town Hall now focuses on highly strategic aspects of paid search and digital marketing to advance the industry in turbulent times. Multiple Canadian PPC pros have been panellists, providing their perspective alongside other global guests.

JUDGES’ COMMENTS A lot of work has been put into the interface for this software, which requires a certain level of experience to design. We thought that this is a great tool to adapt to the market condition.


CANADIANSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST SEO SOFTWARE SUITE OnCrawl SUMMARY

FINALISTS OnCrawl SEO & Data Science Platform SEMrush Technical SEO, Content & Link Building in One Workspace

OnCrawl is a technical SEO platform powered by data science to help you make smarter SEO decisions. We help e-commerce websites, classifieds and online publishers to improve their organic traffic, rankings, and online revenues by opening Google’s black box. Driven by a strong tech spirit, OnCrawl gives search marketers easy access to the data they need by providing actionable dashboards and reports to support the entire search engine optimization process. For three years in a row, OnCrawl has won the Best Search Software Tool and Best SEO Software Suite awards at the European Search Awards. Winning this award would be a huge achievement for our teams. It would highlight our dedication to make data science and AI a key asset for technical SEO and to show that it is not just another buzzword from the search industry.

JUDGES’ COMMENTS This is a really solid product, and one of the best on the market. It is great to see the new innovation for an exciting tool which goes from strength to strength.


CANADIANSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST In-House Team FreshBooks SUMMARY

NO SHORTLIST ANNOUNCED

FreshBooks is a cloud-based invoicing and accounting software based in Toronto. We created two major campaigns: one for invoice templates and 110 long-tail pages. Invoice template alone has 300,000 searches per month globally. We consistently ranked top 3 for this keyword since hitting #1 about 5 months into the campaign, often holding the #1 spot. Invoice templates is now the most-trafficked page on FreshBooks.com. This set of pages led to surpassing FreshBooks’ 2018 trial numbers, just 143 days into 2019. The second campaign was a resource hub where we created 550 articles based on people also ask questions around accounting, entrepreneurship and topics that are relevant to small business owners. This led to quadrupling our organic traffic in under a year. With this traffic we’ve hit 36,000 organic visitors to the site daily and broke records for free trials generated through SEO. We’ve also set records for emails collected for our drip marketing campaigns.

JUDGES’ COMMENTS We were really impressed by this team, as they are clearly paying attention to SEO and driving results. Their content is of a high quality and informed by SEO best practices.


CANADIANSEARCHAWARDS BEST Search Software Tool TrueClicks FINALISTS OnCrawl SEO & Data Science Platform SEMrush SEO & SEM solutions One Tool for Both Worlds TrueClicks PPC Auditing & Monitoring built for Teams

SILVER AWARD Back Azimuth Consulting HREFLang Builder

SUMMARY With TrueClicks, we’re building the PPC tool we wish we had during our agency years. First, we want to make sure our users never miss an issue or opportunity again in their Google Ads campaigns. We want to do this by going beyond regular analysis and optimization. Not just showing our users what they could do, but revealing what they should do, and in what order. We believe this is a more useful and more ambitious approach to creating software. We also believe the industry needs an independent third party that grades PPC accounts. Agencies shouldn’t grade themselves or each other, and Google… well, they’ll be Google. In the end, everything we do has to fit our mission, which is “to set and raise the PPC quality standard.” Winning a Canadian Search Award would be a fantastic endorsement and honor for this promising piece of Search software, if we may say so :-)

JUDGES’ COMMENTS This is an excellent tool. We see the value in its functionality and appreciate that it makes recommendations in specific order and based on potential impact.


CANADIANSEARCHAWARDS BEST Small Integrated SeaRCH Agency RABLAB SUMMARY Rablab is a relatively young company. Only 4 years old, our growth is above industry’s standards. We are Google Premier Partner. When we started our business, we thought we would be 6 to 8 employees by year 4. We are now 20 people in the ‘’RabFam’’, managing over 150 clients monthly.

NO SHORTLIST ANNOUNCED

We now run pan-canadian ads for international brands like Vans and Sotheby’s. Our reputation and skills are solid, winning this award will confirm that! Most of our marketing is not to acquire prospects, but to build our ‘’employer’’ brand. Since we see each other more than our own family, we created the ‘’RabFam’’. When we hire new talents, skills are really important, but attitude and soft skills are even more important. We hire people based on how they will fit in the ‘’RabFam’’.

JUDGES’ COMMENTS This agency has been on an amazing journey. We were impressed with how Rablab go the extra distance for their new clients and employees and have provided as much data as possible. We would also like to wish them the best of luck with the Toronto office!


CANADIANSEARCHAWARDS BEST Large Integrated SeaRCH Agency Northern Commerce SUMMARY CATEGORY SPONSOR

Northern was founded by a group of innovators with a passion for technology, design, and performance based results. In 2015, Northern Commerce was founded with the merger of Inspiratica and ATMOS Marketing, companies respectively formed by Michael DeLorenzi and Corey Dubeau. Northern’s culture is what makes our company’s story remarkable. Northern is a team of innovators and creative thinkers. We are explorers by nature, continually pursuing excellence for ourselves and our clients. Our core values act as our compass—guiding our path and defining what it means to be a true Northerner.

NO SHORTLIST ANNOUNCED

This award recognizes our dedication to innovation, community, and excellence, the core values of our company. Through our work and our relationships, Northern Commerce is able to achieve remarkable results and the Canadian Search Awards will further demonstrate our ongoing success.

JUDGES’ COMMENTS We were really impressed by this agency, they shared specific success stories about clients and how they navigated COVID, as well as the involvement of their organization with their employees and community. They successfully pivoted their business strategy and supported clients through the pandemic.




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