European Search Awards 2019 Book of the Night by Don't Panic Events

THANKS TO OUR EVENT SPONSORS & PARTNERS

RELIVE THE SEARCH PARTY VIGADO CONCERT HALL | 20 JUNE 2019 Welcome to the Book of the Night. Inside you will find details of all our finalists plus a showcase of this year’s winning work. Over the past eight years, the European Search Awards has celebrated the very best in SEO, PPC and content marketing across Europe, and recognised and rewarded the individuals, companies and organisations that are transforming the Search industry. Entry quality was extremely high and our thanks go out to our judging panel who had the unenviable task of shortlisting and choosing this year’s winners. I’d also like to thank our sponsors and supporters for adding their weight and considerable influence on a competition that continues to reflect the talent, expertise and continuing growth of the industry. If you were there on the night, you will have celebrated, mixed and mingled with the best in Search – not to mention enjoyed the musical accompaniment of the band and danced the night away at the after party! So, our final thanks and congratulations go to all the winners and everyone who made the shortlist. It’s a real achievement and I hope you enjoyed the evening. Nicky Wake Don’t Panic MD & Creator of Search Awards

THANKS TO OUR 2019 JUDGING PANEL Barry Adams | Polemic Digital

Pierre Far | Deliberate Digital

Daz Moss | Mayalukas

Andre Alpar | Digital Marketing Strategist

Balazs Gandera | Intren

Emilie Mouquot | Not On The High Street

Luis Navarrete Gomez | The Lego Group

Kian Njie | Inchora

Richard Gregory | Tech North

Andrea Pernici | 3Bmeteo.com

Alex Győri | Intren

Ant Robinson | Pure Optimisation

Neil Hardy | Shearings Leisure Group

Denise Scheel | Bing Ads

Dr Aleksej Heinze | Kedge Business School

Omi Sido | Canon Europe

Georgina Bell | ASDA Bart Berlinski | MaxROY.agency

Simon Heseltine | Trader Interactive

Mihály Bobály | JabJab Online Marketing

Anders Hjorth | Innovell

Dawn Anderson | Move It Marketing Nick Andrews | M&S Jolin Bachman | 1SEO.com Jim Banks | Spades Media

Adriaan Boot | Impactful Miklos Breitner | Online Marketing Professional Julien Boucher | Wide Switzerland Laurent Bourrelly | Laurent Bourrelly S.l.U.

Michelle Stinson Ross | Apogee Results Dr Artur Strzelecki | Festiwal SEO

Rob Hughes | WhiteMouse Pierre Hun | Digital Media Consultant

Bas Van Den Beld | Consultant, Trainer & Speaker

Motoko Hunt | AJPR

Tim Vickery | Samsung Electronics

Saif Jarad | Chain Reaction

Guillermo Vilarroig | Digital Marketing Consultant

Lada Kalashnikova | Acronis Yiğit Konur | Zeo Agency

Arnoldo Cabrera | IKEA

Judith Lewis | DeCabbit Consulting

Liang Chen | Premier Inn

Dan Locke | John Lewis

David Crawford | The Digital Strategy Unit

Miguel Lopez | MOV Marketing

Fernando Maciá Domene | Human Level Communications

Andraž Štalec | Red Orbit

Jackie Hole | Senior Account Director

GJ Bramer | Bramer Web en Organisatie

Martijn Dirkx | YourSurprise

Aleyda Solis | Orainti

Mark Kuhillow | R.O.EYE

Carla Marshall | Tubularinsights.com

Krzysztof Marzec | DevaGroup

Murat Yatağan | Brainly Global Savings Group

Lexi Mills | Shift6

Lukasz Zelezny| SEO Consultant

From all of us at upUgo to all you amazing winners. You’ve climbed your way right to the top! Congrats too to everyone shortlisted. So many brilliant entries. We’d love to stay in touch. We’re growing fast and we’d love to help you do that too... Interested in a chat? Contact us via upugo.com, email hello@upugo.com, or call 0800 689 3691

Interested in a free, immediate audit of your website to help optimise your performance? Visit our website upugo.com

Curious about roles in this fast-growing company? Email recruitment@upugo.com. We’re lovely people!

And ﬁnally, many thanks to the European Search Awards. See you next year!

BEST USE OF SEARCH RETAIL FINALISTS Bluerank & Mall.pl Click Consult & Liverpool ONE Dept & nettoshop.ch Docklin Digital & Apotek Hjaertat Havas Media; Ecselis & giffgaff Impression & Feel Good Contacts Loud Mouth Media & Harry Corry Precis & Musti Group Propellernet & Evans Cycles Wolfgang Digital & Littlewoods Ireland

The judges felt that this cam approach with innovation throw all of the boxes and was a

WINNER: Bluerank & Mall.pl

mpaign had a well-structured wn in. They added that it ticked a stand out, worthy winner.

SUMMARY Bluerank is an integrated agency providing a wide range of marketing services to top brands on the Polish market and supporting international expansion of European companies. Our Paid Search department delivers top-notch PPC services that help our Partners shape their online consumersâ&#x20AC;&#x2122; purchase decisions in the most profitable way. We consider innovation as the key factor for reaching ultimate success and treat challenges as an opportunity to develop solutions going beyond Partners' expectations. Creating (in cooperation with the client) the unique data-driven strategy for PPC campaign helped us bring smarter decisions into our services. We proved once again that the path to progress leads solely through experiments and innovation. Being granted with the award for Best Use of Search in Retail is confirmation that we are on good track developing our services but also a clear sign for the market that the best results in SEM can be achieved thanks to the synergy of the client's and agency's activities, joint commitment and a good relationship.

BEST USE OF SEARCH FINANCE FINALISTS Absolute Digital Media & Uncle Buck Core & Aviva Ireland Cube Group & Provident Poland Digitaloft & Veygo Edit & Paymentsense Evolved Search Evolved Search Found & AllClear Peak Ace & Nets Re:signal & WorldRemit Verve Search & GoCompare

The judges commented on the gr objectives displayed in this submis which made this camp

WINNER: Re:signal & WorldRemit

reat creativity, strategy and clear ssion. A real impact was achieved paign the clear winner.

SUMMARY Re:signal and WorldRemit have a fantastic working relationship, which has grown from strength to strength as we work together to drive results. The key to our success has been our collaborative approach to working, building key relationships between WorldRemit and Re:signal and working in an agile model to implement recommendations in a timely manner. In 2018, our focused and targeted approach allowed us to drive an additional 460,000 sessions for WorldRemit. Winning this award is a real credit to all the hard work that has been conducted over the past year by the team and a thank you for everyoneâ&#x20AC;&#x2122;s commitment to driving results.

BEST USE OF SEARCH TRAVEL / LEISURE FINALISTS Blueclaw & Royal Caribbean Crafted & Preferred Hotels & Resorts Edit & SpaSeekers.com Harvest Digital & Sziget iProspect Ireland & Aer Lingus iProspect Ireland & Clayton Hotels Loud Mouth Media & Flash Pack MediaCom Worldwide & American Airlines Propellernet & Celebrity Cruises Reprise

The judges liked that this entry had display of information alongside stro budgets. An overall great entry with

WINNER: Blueclaw & Royal Caribbean

d a straight forward and engaging ong and specific targets for monthly h impressive objectives and results.

SUMMARY Royal Caribbean is a globally renowned cruise line but determined competitors had been seriously out-performing the company prior to working with Blueclaw. With a loss of visitors to priority commercial pages YoY and flat traffic growth, Royal Caribbean required a commercial SEO strategy, to drive rankings and bookings. In 10 months of working with Blueclaw, there has been exceptional growth for highconverting pages, and a powerful impact on rankings. The most dramatic results from Blueclawâ&#x20AC;&#x2122;s comprehensive SEO strategy have come from our optimisation of the Cruise Deals section of the site. This section now features time-sensitive deals and deals for different types of experience/traveller. Our optimisation of Cruise Deals has seen pages redesigned, rewritten, restructured, coded and integrated within the wider Royal Caribbean site with the ultimate goal of increasing rankings, traffic and bookings.

BEST USE OF SEARCH GAMING FINALISTS Blueclaw & Betway Core & National Lottery Ireland Greenhouse & TOTO Serpact & Efirbet The Media Image & Grosvenor

The judges were impressed wi carried out on a small budget. Th innovative entry wit

WINNER: Serpact & Efirbet

ith the work Serpact & Efirbet hey added that this was a really th a great strategy.

SUMMARY Serpact's strategy, predictions and efforts have brought results that make us and our client, Efirbet, very happy! We have proven that good website structure and speed, along with rich and informative content that covers user intent, can make a website become a leader and reach top rankings. We are glad that best practices in SEO really work, and that when you satisfy the customer, Google rewards you.

BEST USE OF SEARCH THIRD SECTOR FINALISTS Crafted & The British Library Dept & CTA Further Digital Marketing & British Safety Council Harbingers & Szlachetna Paczka Liberty & Love Pork MediaVision & City Lit Passion Digital & National Trust SIDN & Roncalli Foundation

The judges felt this was an and offline work. The objectives clearly. A stand out winner in a

WINNER: Harbingers & Szlachetna Paczka

amazing example of online and results were displayed very a highly competitive category.

SUMMARY The 'Wiosna' (Spring) Association is a renowned Polish charity. The most prominent initiative of the organisation has been 'Szlachetna Paczka' (Noble Gift) â&#x20AC;&#x201C; a unique project in terms of scale which they have been running annually for almost two decades. Private donors provide for the needs of the most underprivileged members of their communities by arranging individually designed gift parcels. The 18th year of 'Wiosna' would be a test of its maturity and ability to make a real difference. It was a tough year for the organisation because of major personnel changes. Despite all of that, we were setting off with hope on a journey to explore human kindness and generosity. People are inherently good, and we can prove it. We generated a total of 13,977 cash payments. Total estimated value of the aid amounted to â&#x201A;Ź10,974,859!

BEST USE OF SEARCH B2B FINALISTS Amplifyd & Travelperk Bluerank & Mascus Hallam iProspect Ireland & Fujitsu PFU MediaVision & Instant Offices Peak Ace & Nets Pixel Nordic AB Semetrical & Arkadin Up&More & Edenred

The judges really liked the to this campaign. Clear objec results were achieved.

WINNER: Semetrical & Arkadin

well thought-out approach ctives were set and amazing . A very worthy winner.

SUMMARY We are immensely proud of the scale and success of our global SEO campaign for Arkadin as it really showcased our capabilities across all specialisms to deliver organic growth internationally across 38 different countries. The project involved a high level of research across all areas of SEO, the development of an international SEO strategy, an international migration of over 38 different websites and an effective content and backlink acquisition strategy. Arkadin is the Worldâ&#x20AC;&#x2122;s fastest growing Collaboration Services Provider.

BEST USE OF SEARCH B2C FINALISTS Absolute Digital Media & Uncle Buck Digitaloft & Veygo Evolved Search Impression & Buzzgrass Impression & Harvey Water Softeners iProspect Ireland & Aer Lingus iProspect Ireland & Clayton Hotels iProspect Ireland & Energia Mabo & New Cakes MediaCom Worldwide & Sony PlayStation Wolfgang Digital & Littlewoods Ireland

The judges commented that this shows all channels working tog A stand ou

WINNER: Wolfgang Digital & Littlewoods Ireland

s is a fantastic case study which gether to achieve great results. ut winner.

SUMMARY As the saying goes, 'Revenue is vanity, profit is sanity'. This is the story of how we helped Irelandâ&#x20AC;&#x2122;s largest online retailer go from loss-making to profit-making at a time when retailers typically donâ&#x20AC;&#x2122;t make any money! Littlewoods Ireland came to us with a problem â&#x20AC;&#x201C; although revenue growth was strong, their bottom line was in decline. Our search efforts had been heavily invested in high revenue-driving categories such as electricals, with less attention given to high profit-driving categories such as clothing & footwear. Armed with Littlewoods' business insight, a complete revamp of our strategy was required in order to help drive bottom line growth. This campaign demonstrates the importance of moving the KPI beyond vanity metrics like revenue towards metrics that are going to have a real tangible impact on profit growth and, ultimately, company survival. Winning an award for this campaign will help to highlight how significant this shift in strategy can be for any brand operating in the digital space.

BEST USE OF SEARCH HEALTH FINALISTS Absolute Digital Media & Longevita Hair Transplant Basta Digital & iClinic Cdweb, Seda S.P.A. Dept & Parnassia Groep Impression & Feel Good Contacts Mediacom & Canesten Neadoo Digital & Papadent SIDN & Sanitas SYZYGY & Specsavers The SEO Works

The judges felt this was a very cr Impression & Feel Good Contacts successfully, which produc

WINNER: Impression & Feel Good Contacts

reative campaign. The work that s created combined SEO and PPC ced impressive outcomes.

SUMMARY Impression specialises in high performance, high return campaigns for clients across the UK, Europe and beyond. Our team prides itself on strategies based in data driven insight and the creation of excellent online experiences. Our core service offering is SEO, PR, PPC, CRO and Analytics. Our internal web development team provides technical support to develop tools, scripts and creative content campaigns. We strive to develop the digital industry in the UK through its commitment to training, community based support (including providing Digital Insight Days to students and workshops to growing businesses) and our Impression Labs initiative, designed to push innovation in digital. We have dedicated CSR and wellbeing committees in house whose focuses on charity and the wellbeing of colleagues is of paramount importance for 2019. Winning this award is an incredible achievement. We believe in what weâ&#x20AC;&#x2122;re doing and to have this recognised by our peers is a fantastic validation for our team, without whom Impression wouldnâ&#x20AC;&#x2122;t be what it is today.

BEST USE OF SEARCH REAL ESTATE & PROPERTY FINALISTS Carat, Barratt London & The London That Could Have Been Clean Digital & Harness Property Intelligence Jellyfish & L&C Mortgages MediaVision & Fresh Student Living MediaVision & Instant Offices Performics France PromoTraffic & Inter Bud Up&More & Vantage Development

The judges commented that this ent boxes. Clear objectives were set and

WINNER: Up&More & Vantage Development

try was very clever and ticked all the d impressive results were achieved.

SUMMARY We are Up&More, one of the fastest growing interactive agencies in Poland. We have a significant amount of lead campaigns under our belt, real estate marketing being one of our specialties. We provide our services on every stage of online campaigns â&#x20AC;&#x201C; be it creative, web development projects or online media solutions. Vantage Development has been our client since the beginning of 2017. We are very happy to look back at 2 years long rapport, that blossomed thanks to our knowledge, expertise and outstanding results. Our main goal of the campaign was acquiring valuable leads for the client. To reach it, we used various online channels. As campaigns progressed, we adjusted our approach to match each projectâ&#x20AC;&#x2122;s individuality as well as optimized and looked for improvement in details beyond campaign settings. Receiving this award will serve as a significant token of appreciation for our hard work and a acknowledgement of our skills.

BEST USE OF SEARCH FMCG FINALISTS Absolut Drinks Booster Box & Tannico Greenhouse & Kruidvat Mediaworks & GSK Mindshare UK Precis & Musti Group s360 & Arla Foods SIDN & PULEVA Yellowgrape & VoordeelVanger Zenith & Nomad Foods

The judges liked the clear docum and implementation set within thi

WINNER: Zenith & Nomad Foods

mentation, impressive objectives is entry. A clear, stand out winner.

SUMMARY Nomad Foods is a leading Europe-wide packaged foods company with brands such as Iglo, Birds Eye and Findus. Traditionally Nomad brandsâ&#x20AC;&#x2122; media and advertising has solely focused on mass media such as TV and OOH. We aimed to use SEO and content to change consumersâ&#x20AC;&#x2122; mindset and dispel the negative myths associated with frozen food. Through our quantitative research, we discovered that many people still assume that frozen foods are less nutritious or unhealthy. We wanted to educate and showcase Nomad as a leader in frozen food and explain the benefits of frozen, for example how frozen peas can hold nutrition for longer than fresh peas! By developing a mass scaled SEO led content strategy that focused on recipes and nutritional trends with high search volume, every time a Mum searched for a recipe online, we could offer relevant, inspirational content high in organic search results. Results included over 1.5 million NEW users reached both onsite and through press, and 56% YoY increase in organic visits to reach a record of 4.2m visits!

BEST LOCAL CAMPAIGN FINALISTS Adwise & United Retail Bloofusion Germany Bluerank Core & Lidl / Buymie Elephate & Morizon Innovation Visual & Cannon Hygiene UK Kubix Digital & Oleg Cassini Promotraffic & TopSanit Sixt Rent A Car SYZYGY & Specsavers Up&More & mPay

The judges felt that this was a w campaign with great execution A worthy

WINNER: Adwise & United Retail

well written and well put together n and very impressive results. y winner.

SUMMARY United Retail is a franchise organization that operates the brands Euronics, Electro World and Witgoed specialist. With more than 320 branches throughout the Netherlands, there is always a store in the area. Through personal attention, quality and service, the brands of United Retail distinguish themselves from their competition. Reaching the target group in this highly-competitive market is a big challenge. This was one of the main challenges when United Retail set the goal to get more people to their local branches. Adwise created a centralized digital strategy for United Retail with a focus on local campaigns and the strength of the local franchise branches. As a result: a huge increase in store visits, purchases and sales. This case could only be realized through close collaboration between Adwise and United Retail. This European Search Award is a great recognition of that and confirms Adwiseâ&#x20AC;&#x2122;s position as the digital brain of their customers.

BEST LOW BUDGET CAMPAIGN FINALISTS Adwise & FixjeiPhone Core & Lidl Delante & Epstryk Dept & De Splenter Schoenen Local Fame Promotraffic & Atramentowka Retro Digital & Aploq Translations Sempai & DrTusz Taste, a.s. & Armed.cz The Engine Iceland

The judges were impressed with The campaign was well executed a Outstand

WINNER: Dept & De Splenter Schoenen

h the great use of limited budget. and displayed a smart use of data. ding work.

SUMMARY We started our collaboration with de Splenter Schoenen years ago with a small marketing budget. The goal was to grow the business online by at least 20% a year. In the last 2 years we doubled the total online revenue each year, reaching 1.000.000 euro online revenue in the Netherlands in 2018. Because of the small budget and the extremely competitive market we always had to be creative in the way we allocated marketing budget. One of the reasons for achieving this growth was by implementing Shopping 3D. This made the most expensive part of the stock the most profitable in terms of marketing spend. It was an honor to win The Dutch Search Awards 2018 in the category Small Budget Campaign, but it is an even bigger honor to also win in Europe! Our collaboration with the Splenter Schoenen underlines our statement: â&#x20AC;&#x153;Big enough to cope and small enough to care."

BEST USE OF PR IN A SEARCH CAMPAIGN FINALISTS Barracuda Digital & Enviro Waste Blueclaw & Betway Edit & SpaSeekers.com Evolved Search Impression & Envirobuild iProspect & The Body Shop Propellernet & Evans Cycles Selesti & Lexham Insurance Verve Search & Lenstore Wolfgang Digital & DID Electrical

The judges fell in love with this visually appealing and interest impact with very impress

WINNER: Impression & Envirobuild

s beautiful idea which was very ting. The campaign had a great sive traffic and visibility.

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN FINALISTS Bluebird Media & Artiks ForwardPMX & Virgin Holidays Harbingers & Capgemini UNIQ GmbH & Urlaubsguru Wolfgang Digital & DID Electrical Wolfgang Digital & Elverys Wolfgang Digital & Littlewoods Ireland

The judges were really impres displayed in this entry; a bri campaign across m

WINNER: Wolfgang Digital & Elverys

ssed with the smart objectives illaint example of a data-led multiple channels.

SUMMARY Founded in 1847, Elverys is Ireland’s oldest sports store. They offer equipment and sportswear for Gaelic football, rugby, and other sports. Don’t worry! You don’t need to know anything about Irish sports for this entry. In fact, none of the team on this account is Irish nor a sport fan! We needed to scale their online business so that 10% of their entire revenue came from online by the end of 2018 (€8.5M) from 6% in 2017. 10% may not seem much, until you realise that you need to grow online revenue over 64% YoY (€5.19M to €8.5M) with only €56K additional ad spend in Q4 YoY. Elverys also had a much smaller digital marketing budget than their competitors Since we weren’t familiar with Irish sports, we needed to rely 100% on data insights. Developing a series of cross-channel integrated campaigns and applying tech & innovation was key to outsmarting the strong competition. On a personal note, it is fantastic to win this award to show that excellence can be achieved regardless of gender or nationality. Hopefully one day, society will be as impartial as the data we draw decisions from.

BEST USE OF DATA FINALISTS Absolut Drinks Adwise & Kees Smit Tuinmeubelen Bluerank & Mall.pl Dept & nettoshop.ch ForwardPMX & Virgin Holidays iProspect & Eurostar MediaVision & Instant Offices Precis & Musti Group Wolfgang Digital & DID Electrical Wolfgang Digital & Elverys

The judges were extremely impress use of data sources created somet A really great example of how best to

WINNER: Adwise & Kees Smit Tuinmeubelen

sed with this entry. The unexpected thing they have never seen before. o use data and a very worthy winner.

SUMMARY Collaboration with the customer is key. User testing with the target group allowed us to gain insights into the true needs of the customers, we used these insights online as well as offline in the showrooms to develop a unique solution. Smart implementation of new technology (QR and NFC) allowed us to gather in-store data in an unprecedented way and use it to drive even more conversions and return of investment with our campaigns. A European award is a great recognition for this innovative case. After winning the Dutch Search Awards, an international award is fantastic and is a great acknowledgement of the collaboration between Kees Smit and Adwise. We have a history of winning awards together. However, an international award in the Use of Data category truly is the crowning achievement for the mobile strategy we have been developing for years.

BEST INTEGRATED CAMPAIGN FINALISTS Bloofusion Germany Harbingers & ZooArt Impression & Harvey Water Softeners Kubix Digital & KIA Peak Ace & Nets PromoTraffic & SELFIEROOM Reprise/Initiative Junior & LEGO Selesti & JDP The SEO Works Wolfgang Digital & DID Electrical

The judges commented that Peak objectives and displayed an excel audience. An excellent multi-chan

WINNER: Peak Ace & Nets

k Ace & Nets clearly defined their llent strategy related to the target nnel execution with great results.

SUMMARY We helped Nets, a payment solutions provider for the Nordics and Baltics, reinvent their core digital marketing strategy for the 4 Nordic markets: Denmark, Norway, Finland & Sweden. We proved our concept by vastly surpassing all the goals set at the start of the project. This was partly due to us creating the best strategy for the quickest business impact, as well as executing the campaign brilliantly thanks in large part to the great team operating at the centre of it all. Winning an award for Best Integrated Campaign means a tremendous amount to us because the team not only worked passionately, but also relentlessly to achieve their targets in a short period of time. It is also a huge motivation for the team to continue delivering outstanding results for our clients.

BEST MOBILE CAMPAIGN FINALISTS Adwise & Kees Smit Tuinmeubelen Booster Box & Subito MediaCom Worldwide & Bose Semahead & Pakuten Up&More & blinkee.city Up&More & mPay

The judges were fascinated by the online and offline content using rea Really clever and innovative

WINNER: Adwise & Kees Smit Tuinmeubelen

way Adwise & Kees Smit combined ally interesting and creative ideas. e work from a market leader.

SUMMARY Collaboration with the customer is key. User testing with the target group allowed us to gain insights into the true needs of the customers, we used these insights online as well as offline in the showrooms to develop a unique solution. Smart implementation of new technology (QR and NFC) allowed us to gather in-store data in an unprecedented way and use it to drive even more conversions and return of investment with our campaigns. A European award is a great recognition for this innovative case. After winning the Dutch Search Awards, an international award is fantastic and is a great acknowledgement of the collaboration between Kees Smit and Adwise. We have a history of winning awards together. However, an international award in the Best Mobile category truly is the crowning achievement for the mobile strategy we have been developing for years.

BEST PPC CAMPAIGN FINALISTS Adequate & Vola Bluerank & Mall.pl Core & Aviva Ireland iProspect Ireland & Aer Lingus iProspect Ireland & Bank of Ireland iProspect Ireland & Energia iProspect Ireland & Workplace by Facebook Merkle | Periscopix & Twitter Wolfgang Digital & Elverys Yellowgrape & VoordeelVanger

The judges loved how this submis learning can be used to gain more with the new and unusual idea

WINNER: Merkle | Periscopix & Twitter

ssion demonstrated how machine e value, and were very impressed as displayed. A stand out entry.

SUMMARY Twitter challenged Periscopix to develop a search marketing strategy that would showcase the unique nature of their platform as a source for real-time news, reactions and conversation. To meet this challenge, we developed an industry first: a completely bespoke automation tool that pairs live, public Tweet data with bespoke machine learning to create ads in real-time. Our tool, Magpie, sits at the intersection of revolutionary ad tech and real-time, user-generated content, creating personalised ad experiences at scale with minimal human intervention. This innovation places Twitter at the forefront of paid search marketing; with Magpie, we have moved beyond automation and machine learning as buzzwords, creating a cutting-edge platform that is already delivering results. Implementing our innovative approach significantly improved the performance of our search marketing activity, increasing conversions by 76%, conversion rates by 115% and reducing CPA by 68%.

BEST SEO CAMPAIGN FINALISTS Adwise & FixjeiPhone Bluerank & Wittchen Bluerank & DOZ Impression & Cromwell Impression & Eventopedia Jellyfish & L&C Mortgages Passion Digital s360 & Arla Foods Semetrical & Arkadin Taste, a.s & Armed.cz

This submission displayed great ut The judges loved the refreshing, cr Truly next-

WINNER: s360 & Arla Foods

tilisation of languages, data and AI. reative and informative approach. -level work!

SUMMARY From 0 to 15.000+ monthly visitors from SEO in only 6 months is something you don’t see every day. Especially for a small budget of €23.500 EUR. On this minimal budget Arla Foods and s360 managed to create a content universe for Arla’s cheese brand Castello and after just 6 months the content universe is dominating the search results in both the UK and USA. The Castello content universe is called 'A World of Cheese' and covers all interesting information around different types of cheese. The overall SEO presence of castellocheese.com improved by more than 700% in just 4 months and 85% of the 50 best positions in Google is now from this new content universe. Over the next 5 years, we expect more than 1.000.000 highly relevant visitors to the website on an investment lower than €25.000. This case demonstrates the power of creating content based on search behaviour and is a perfect example of the long-term value achievable for a brand through SEO.

BEST PAN EUROPEAN CAMPAIGN FINALISTS Bluerank & Mascus Crafted & Preferred Hotels & Resorts Docklin Digital & Desenio Growww Digital & Popgom Oban International & Big Bus Tours PromoTraffic & SneakerStudio Reprise Reprise/Initiative Junior & LEGO

The judges felt this submission w processes across many different They were impressed with th

WINNER: Bluerank & Mascus

was one of the most complete SEO t markets in an atypical industry. he amazing results achieved.

SUMMARY Brave decisions, hard work, determination, quick response to changes, huge responsiveness â&#x20AC;&#x201C; those are our everyday challenges in business reality. 32 country domains in Europe, 28 local teams, 25 languages, 8 local SEO agencies, over 14.5 million organic sessions and 85.2 million organic page views just in the second half of the year. This is what we had to face and coordinate, coming up with the new approach, recommending implementations and safeguarding the traffic growth. The results were increased visibility of Mascus brand due to the extensive and dynamic cooperation with local teams and agencies under the leadership of Bluerank. The European Search Award for Best Pan European Campaign is undoubtedly the crowning moment of cooperation between Mascus & Bluerank.

BEST USE OF CONTENT MARKETING FINALISTS Carat, Barratt London & The London That Could Have Been Digitas & ESERP Elephate & Morizon Evolved Search ForwardPMX & Virgin Holidays Harbingers & Dr. Max Jellyfish & L&C Mortgages s360 & Arla Foods Verve Search & Lenstore Wolfgang Digital & Arctic Adventures

The judges were amazed by t submission. It was something th and created a memorable

WINNER: Verve Search & Lenstore

the use of camera tech in this hey had never seen done before and successful campaign.

SUMMARY We were engaged by Lenstore to create a campaign that would generate high authority, editorial links to their site. Our response was to create 24 Hour London - the world's first Gigapixel time-lapse panoramic photo of the London skyline. As a result, we were able to generate 138 pieces of linked coverage (almost three times our target), from a range of sites including: Time Out, Tech Radar, The Daily Mail, Peta Pixel, DP Review, En Gadget, Digital Trends, Yahoo & CNN. 24 Hour London was unique in many ways. The campaign was a world first: dubbed a 'Gigalapse' due to being the first instance of combining timelapse and Gigapixel technology. Over 6,240 photos were taken over 24 hours, and these were subsequently stitched together to provide a seamless view of London. The robotic motion control technology utilised is frequently used for Hollywood films and this was the first time it has been used to take a timelapse photo.

MOST INNOVATIVE CAMPAIGN FINALISTS Absolut Drinks Adpeak & Pracuj.pl Bluerank & Brand24 ForwardPMX & Virgin Holidays iProspect Ireland & Clayton Hotels Jellyfish & L&C Mortgages Kubix Digital & Mavi MediaVision & Instant Offices Nordic Morning & Arla Foods Promotraffic & Rolmarket

The judges commented that th innovation and execution. Jelly a big risk which paid off

WINNER: Jellyfish & L&C Mortgages

his entry displayed exceptional yfish and L&C Mortgages took f. A very worthy winner.

SUMMARY L&C Mortgages called upon our Organic Performance team to deliver a creative and innovative SEO & Content Marketing campaign designed to generate brand awareness, backlinks and social shares. During research, we discovered there are more searches for 'how to buy a house in Skyrim' each month, than the equivalent searches for the UK, Scotland and even America. The level of interest in fictional real estate led us to dig deeper into gaming property markets and their economies. Compelled by our research, we created a content piece that could build high quality links, generate social shares and get the L&C brand in front of an audience of first time buyers. 'An In-Depth Analysis of the Video Game Housing Market' is a beautifully illustrated, interactive study. The level of research and data are what brought this project to life, with the piece even being described as â&#x20AC;&#x153;better than some analysis on real world property.â&#x20AC;? The campaign attracted thousands of high-quality backlinks, tens of thousands of social shares and worldwide brand awareness via millions of views.

BEST SOFTWARE INNOVATION FINALISTS Bluerank cognitiveSEO Factor-a | part of Dept Jellyfish Kenshoo OnCrawl Rankings Performics Germany Safecont.com SEOmonitor Squared.io

The judges felt that Squared.io h benefits the user. The submiss implementation and

WINNER: Squared.io

has great innovation which really sion displayed clear objectives, d impressive results.

SUMMARY Squared.io is a UK start up changing the way major advertisers and agencies manage paid search on Google, bringing automation and artificial intelligence to the ÂŁ50bn global Google Ads market. In the past 12 months the Squared.io platform has continued with year-on-year growth of 150% attracting agencies and advertisers such as Mindshare, PHD, Agenda21 and GroupM Europe. We're very proud to have been recognised at the European Search Awards!

BEST PPC MANAGEMENT SOFTWARE SUITE FINALISTS ADchieve Kenshoo Search Sempai SEM Agency Spaceboost Squared.io

The judges commented that this that the submission was incredib Spaceboost out as the clea

WINNER: Spaceboost

s was a great entry, they added bly detailed and clear which stood ar winner in this category.

SUMMARY Spaceboost's technology is developed to help PPC managers and companies revolutionize their online advertising in an easy, effective and scalable way. We democratize the world of paid search and shopping advertising, through our easy-to-use, multichannel PPC management software. In a few clicks you create an endless amount of hyper-segmented campaigns, directly from your product inventory or dynamic feed. Our methodology is built around the idea that search campaigns should be as relevant and scalable as possible. Our Massive Structure Builder automatically creates a single ad for every product and corresponding keyword. This, combined with our built-in algorithms, best-in-class keyword management and bidding options, assure that advertisers are not losing out on valuable time and budget. Winning the award for Best PPC Management Software Suite is great recognition for the hard work on our product over the last four years, and also means we gain momentum in laying out our further international expansion.

BEST SEO SOFTWARE SUITE FINALISTS Botify cognitiveSEO OnCrawl DataÂ³ rankingCoach 360 SEMrush Senuto Surfer

The judges were impressed of this software suite as have been achieved. A sta

WINNER: SEMrush

with the great functionality well as the results which and out and worthy winner.

SUMMARY SEMrush is a leading digital marketing toolkit for SEO, PPC and content marketing professionals worldwide. SEMrush ensures marketing teams always have time for creativity and experiments while we take care of data. It is the only software which enables marketing professionals to build, manage, and measure campaigns across all channels to improve their online visibility. We develop our tools for marketing professionals together with them. All updates are discussed and tested by users before they are deployed. We constantly improve our software so our users would have all the data needed to win today, tomorrow and understand what made them win yesterday. We do all in our power to provide best customer experience, education and support. This award is a recognition of our customer-centric approach and an enormous motivation for the team.

BEST SEARCH SOFTWARE TOOL FINALISTS Botify cognitiveSEO crawlOPTIMIZER.com DeepCrawl Marin Software OnCrawl SEMrush Squared.io upUgo Beta Yext

This judges loved this clear and h work really well and overall it is A very wort

WINNER: OnCrawl

helpful SEO tool. The new features very user friendly and efficient. thy winner.

SUMMARY OnCrawl is a technical SEO platform for enterprise SEO audits and daily monitoring. The solution helps e-commerce websites, SEO agencies, and online publishers to improve their organic traffic, rankings, and revenues by opening Googleâ&#x20AC;&#x2122;s black box. Driven by a strong tech spirit, OnCrawl gives search marketers easy access to the data they need by providing actionable dashboards and reports to support the entire search engine optimization process. Winning this award is absolutely thrilling and a great way to recognize the hard work and expertise of our amazing employees and partners who continue to work hard to push the limits of innovation. It will also shine a spotlight on the potential for website owners to gain even deeper insights into website performance and enable them to make better business decisions.

BEST IN-HOUSE TEAM FINALISTS Better Collective A/S Groupon HomeToGo GmbH MoneySuperMarket Telegraph Media Group UNIQ GmbH

HomeToGo have done a great jo within their in-house team. The with clear objectives set and

WINNER: HomeToGo

ob of combining their skill-sets submission ticked all the boxes impressive results achieved.

SUMMARY HomeToGo, the largest search engine for vacation rentals worldwide, compares listings of over 15 million offers in over 200 countries from more than 600 providers. With features such as smart filtering, users can find their ideal vacation rental according to their preferred destination, travel dates, budget and amenities. Our talented international Inbound Marketing team, that is composed of in-house developers, data specialists and inbound marketing managers from 10 different nationalities has succeeded in building up outstanding visibility for HomeToGo in a highly competitive market. By following a clear vision, this team has outgrown many competitors in several markets only a few years after launching 21 different ccTLDs. Winning this award pays testament to the fantastic team spirit we have here at HomeToGo. We are delighted that our creativity and effectiveness has been recognized by our peers. We are so excited to be named the Best SEO In-House Team 2019 and would like to thank everyone who helped us achieve this!

BEST SMALL PPC AGENCY FINALISTS Bluebird Media Booster Box BoostRoas Clean Digital Docklin Digital Fluid Digital Kubix Digital Loud Mouth Media Marketing Signals Semetrical

The judges liked the humour w impressed with the fantastic w and the great results

WINNER: Booster Box

within this entry and were very work Booster Box have created s they have achieved.

SUMMARY Booster Box is based in sunny Tuscany and from the middle of hills and olive oil trees, we are helping large international brands with their PPC. In 2 years and a half we built a 24 people company with projected 2.5M revenue this year. What’s the secret sauce? Automation & technology. We combine the perfect overlap of being lazy (“this is so boring we need to automate this with something scrappy instead)" and OCD (“this is too scrappy, let me fix it until it works and it is pretty").

BEST LARGE PPC AGENCY FINALISTS Adwise Dept Hallam Impression iProspect Ireland NMPi Precis Digital SIDN Wolfgang Digital

Precis Digital are very PPC orien and staff retention. The judges als with a university. Keep

WINNER: Precis Digital

ntated and display great growth so loved how they have partnered up the excellent work!

SUMMARY Submitting entries to awards is a company-wide effort that involves everyone. It is a way for us to summarise the most successful work that we have done during the year to find out how this stacks up against the rest of the industry. We strive to locate client cases, where we have a mix of cutting edge technology (often proprietary), solving some of marketing's toughest problems, combined with all the rigorous, detailed, unsexy hard work that is required to deliver stellar results. And cases without above-expectation results, no matter how innovative and cutting-edge, wouldn't help us achieve our six-year streak of a client retention rate of +89%. Precis' vision is to define the next generation digital marketing agency. The European Search Awards is a great proxy of whether we're moving closer to that vision. It brings us up against other great agencies and impressive cases, providing us with a necessary reality check. Winning, therefore, means a great deal to us. It is an acknowledgement that the hard work pays off, and it triggers us to keep going and never settling with "good enough."

BEST SMALL SEO AGENCY FINALISTS Absolute Digital Media Blue Array SEO Digitaloft Kubix Digital Marketing Signals Pixel Nordic AB Re:signal Relevance Semetrical Storm Creative

Re:signal are achieving great SEO g the agency to the next level of profe well written entry, with great exp

WINNER: Re:signal

goals for their clients and are taking essionalism. The judges loved their planations and figures displayed.

SUMMARY Re:signal is a specialist SEO and content marketing agency, who rebranded from BlueGlass London in July 2018. We have re-defined our vision to be the SEO and content marketing agency for brands anticipating the future. And have continued to grow from strength to strength, with significant new client wins (ASICS, Auto Trader, Slimming World) and team hires. Having capped 2018 with strong recognition including Search Agency of the Year (at the UK Agency Awards), Deloitte Fast 50 UK and Fast 500 EMEA listed and The FTâ&#x20AC;&#x2122;s 2018 Top 1000 Growing Companies in Europe, being featured in EU Search Awards 2019 is a great opportunity for us to show how proud we are of our team, culture and work and to build more trust to our brand.

BEST LARGE SEO AGENCY FINALISTS Click Consult Crafted Evolved Search Hallam Impression Verve Search Wolfgang Digital

The judges were impressed with C ethos. They create great work an

WINNER: Crafted

Crafted’s client retention and team nd are truly a stand out agency.

SUMMARY As one of the largest employers in the region, Crafted benefits from a powerful mix of skillsets across developers, data analysts, designers, search consultants and advertising strategists. As well as a 92% client retention rate over two years, we’re proud to announce new partnerships with a host of reputable brands across a variety of industry sectors. Representing projects across the full range of digital services, 2018 saw the likes of travel provider Eurotunnel, children’s clothing retailer Frugi and estate agency group Haart partner with Crafted. We have seen an impressive year of sustainable growth, while delivering outstanding and multi award-winning campaigns that exceeded all expectations.

BEST SMALL INTEGRATED SEARCH AGENCY FINALISTS ASSISTED Kubix Digital MediaVision Relevance Retro Digital We are Harbingers

Kubix Digital ticked all the boxes ethos and team moral. The sta

WINNER: Kubix Digital

for the judges, with a great work and out winner in this category.

SUMMARY This is the 3rd year where we are shooting for one of the most desired awards in our industry. Just so you know, the entry deadline is always highlighted in our calendars in BOLD months before the date. That’s not to say awards are everything to us, nooo; our mission is to drive our business and the search industry forward - but a little award on our shelf won’t hurt. By the way, we are still a ‘small’ agency in terms of headcount, because we still want to continue with our boutique and dedicated consulting service; not the ordinary one-size-fits-all thing. The projects we manage are successful because we work WITH our clients, not FOR them. This April, we are proud to be celebrating the 12th anniversary of our agency. We’ve had a pretty tough year in Turkey economically and politically, as you might have heard, but let’s not focus on the past. This is something common here in Turkey and we have learned to live with this. We always look forward and challenges make us even stronger and more flexible. Every challenge brings new opportunities and this we try to turn into sustainable action!

BEST LARGE INTEGRATED SEARCH AGENCY FINALISTS Bluerank Crafted Hallam Impression iProspect UK Mediaworks ROAST Sempai SEM Agency SIDN Wolfgang Digital

Wolfgang Digital are constantly have culture at the heart of the or progressive-thinking and solutio

WINNER: Wolfgang Digital

y evolving and innovating; they rganisation. The judges loved the on-seeking detailed in the entry.

SUMMARY Integration sits at the heart of everything we do at Wolfgang, whether itâ&#x20AC;&#x2122;s collaborating with clients on strategies to drive growth in the areas that matter to them, developing award-winning holistic crosschannel marketing campaigns, or having a platform that encourages regular sharing and amplification of ideas across our teams. We hope we have demonstrated our constantly evolving culture of collaboration and are extemely honoured and proud that you feel us worthy winners of the Best Large Integrated Agency award for the second year running!

YOUNG SEARCH PROFESSIONAL OF THE YEAR FINALISTS Roman Adamita BoostRoas Neslihan Busra Emikoglu BoostRoas Hazel Ramsell Evolved Search Dilan Sisodia Storm Creative Olivia Smith Digitaloft Matthew Soakell Mabo Dominic Whittington Semetrical Leo Worsley Hallam

The judges were impressed with M industry, especially the training of cl professional doing amazing things a

WINNER: Matthew Soakell

Matthewâ&#x20AC;&#x2122;s contribution to the PPC lients and PPC talents. He is a young and really deserves this recognition.

SUMMARY Matthew Soakell has demonstrated a drive, passion and hunger to be the best that he can be way beyond his 24 years. He was appointed as the youngest senior member of staff at Mabo Media this year as senior PPC trainer. This is as well as continuing to excel as a PPC account manager, including being shortlisted for awards at the UK Search Awards, Northern Digital Awards and the UK Biddable Media Awards. Despite his age, Matthew has been a speaker at events such as Spring Fair, Prolific North Live, North East Expo and has spoken at Google Events in Manchester and Newcastle. The way his colleagues, peers and clients all speak about Matthew shows how much of an asset he is not just to Mabo Media, but to the search industry as a whole.

SEARCH DIVERSITY, INCLUSION & EQUALITY AWARD FINALISTS Areej AbuAli Maddie Crawford Found MediaCom UK Pixel Nordic AB rankingCoach GmbH Reprise Retro Digital The Media Image Wolfgang Digital Women.Digital

The judges were impressed with have created to ensure they are alw and equal way. They should be pr

WINNER: Wolfgang Digital

h the processes Wolfgang Digital ways working in an inclusive, diverse roud of what they have achieved.

SUMMARY Having come across the startling stat that across Europe, on average women are paid 16% less than men, as an analytics company, our initial instinct was to measure ourselves first, ensure we werenâ&#x20AC;&#x2122;t contributing to this massive societal issue and second, to gain an understanding of any inequalities that may unknowingly exist within Wolfgang Digital. As a forward-thinking, equality-focussed digital marketing agency, Wolfgang Digital has been publishing gender pay equality statistics and has challenged other businesses to #RunTheCalc and publish their workplace pay balance figures.

EUROPEAN SEARCH PERSONALITY OF THE YEAR

Bastian always shows an incredib and is very generous with his know in the industry having built up a f

WINNER: Bastian Grimm

ble insight into SEO when he talks wledge. He is also a great investor fantastic and successful agency.

SUMMARY Bastian Grimm is the CEO & Director of Organic Search at Peak Ace AG and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. Always eager to expand his knowledge, with more than 15 years of experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.