European Content Awards 2021 - Book of the Night by Don't Panic Events

BOOK OF THE NIGHT

RETAIL CONTENT CAMPAIGN OF THE YEAR

RISE AT SEVEN & GAME

SILVER AWARD Digitaloft & Cosmetify The Cosmetify Index

Winner Winner, Christmas Tinner

FINALISTS

SUMMARY OF ENTRY

Big Brand Ideas & American Golf Home in one

Rise at Seven was set a challenge by online retailer GAME to make a famous brand campaign that they ran from 2013 go viral yet again, but this time deliver links and SEO value ahead of their key period, Christmas. The campaign was a content strategy and link building exercise tying in social media as part of a wider search campaign – which resulted in media coverage and links (154 links) in over 14 countries (UK, EU, US, AUS), radio and TV features including Fox News USA and The Colbert Show with 1.7million views and drove 85,000 visits to the site all in the space of a few weeks. Influencers in the gaming community talked about the Christmas Tinner reaching 920,000 people. The 1-week turnaround project has now turned into a long-term partnership between newly founded SEO agency Rise at Seven and GAME after getting their gaming chair hub ranking for over 400 keywords just in time for Christmas. It caused the biggest surge in branded search in over a year (51% growth). This campaign featured on Famous Campaigns of 2019 and was one of the first campaigns Rise at Seven ran, being just five months old in the industry. Winning this award would mean the world to the team and agency showing that simplicity and creativity very much has a space in search (it’s not dead at all).

Elephate & Nutridome Boosting Organic Traffic Revenue with Content Elephate & wOkularach.p Organic Traffic Revenue Increased by Content Campaigns Evolved Search & Tap Warehouse Making a splash with a content-led strategy Mindshare Greenhouse, Scrambled & Unilever NL Making most of lock-down with #LekkerThuis Upswing & Mega Image When Content Drives ROI

JUDGES’ COMMENTS

Vertify & Carturesti Writing a New Chapter for Romania’s Reading Habits

This winner is truly brilliant, who says you can’t take an old campaign and re-do it and get an even bigger impact. This was a really solid campaign that was picked up by main stream media and delivered incredible results. We all felt this is an extremely worthy winner in this category.

Vertify & Mobexpert Giving “There’s No Place Like Home” a New Spin

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

33SECONDS & SKY TV #ArtIs For Everyone SUMMARY OF ENTRY

FINALISTS

2020 was a strange year for everyone, and in a time where people were unable to commute to work or see loved ones, many turned to the Arts as a form of solace and escape. There was therefore a huge media spotlight on the Arts, and Sky wanted to make a genuine contribution to the conversation. They made the decision to take their Sky Arts channel free-to-air and therefore, available to everyone.

Noise & NOW TV Entertainment content campaign

33Seconds were asked to develop an integrated Social Media and PR campaign that would contribute to an important and ongoing dialogue in the UK. The foundation of our campaign was a simple one: ‘Art Is’. The campaign was about the dialogue between Art and the audience. We wanted to open up the floor for discussion about the arts and what #ArtIs_ to different people. Art is Expression, Art Is Opinion, Art is Challenge, Art is Storytelling. These were the pillars on which we built a fully integrated Social Media and PR campaign.

JUDGES’ COMMENTS The whole judging panel thought that the objectives, strategy and creative in this campaign worked really well and led to major engagement. You did a great job of putting together such a solid campaign whilst helping your client boost their visibility by using the right stories that are perfectly matching the lockdown reality.

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

THE EUROPEAN UNION INTELLECTUAL PROPERTY OFFICE

IPDentical the movIE SUMMARY OF ENTRY

‘Can you imagine a world without creativity?’ The European Union Intellectual Property Office (EUIPO) did it for you in its short and award-winning movie IPdentical. The film tells us the story of Anna and her quest to find inspiration in a dystopian future where innovation and creativity, the two pillars of intellectual property (IP), seemed to have disappeared. Or have they? With 10 awards at film festivals, IPdentical is not only a well-executed branded entertainment film, it is one that makes the audience forget that it’s advertising at all. The film has been nominated in over 32 film festivals, has over 170 000 views and drove 9 million social media impressions. The omnichannel campaign links creativity and IP in a cinematographic product to remind the millennials of the value of IP rights. One of the most important assets for a company is its brand ─ i.e. its philosophy, its values, its know-how ─ which is encapsulated in one IP right: its trade mark. While raising awareness about the value of IP, IPdentical gives tribute to the young innovators and creators who deserve recognition for their hard work. The EUIPO, which registers trade marks and designs, stands by their side.

JUDGES’ COMMENTS This entry came up with the idea of making a short film to communicate the message of the campaign, which was brilliant. The film was beautifully executed and the 49 selections at Film Festivals proves just that. Great example of audience centric campaign.

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

RISE AT SEVEN & PARKDEAN RESORTS

Dominating the Staycation Market Post-Pandemic SUMMARY OF ENTRY

FINALISTS

Elephate & Triverna Travelling in Winter

Rise at Seven are a new search agency tying creative and technical SEO together to create industry leading results. This campaign combined creative, OOH billboards, social, technical SEO, content and digital PR to help Parkdean Resorts dominate the search market during the most difficult time for the travel industry.

Stickyeyes & Etihad Airways Experience it like you’re there

The results for this client are the best the agency has seen and winning an award for the hard work and dedication to this client would mean the world to both us and the client.

JUDGES’ COMMENTS We all thought that this winning entry was an excellent campaign, far-exceeding client KPIs & covering all aspects of marketing with out-of-the-box thinking and creativity. The entry was well thought out and comprehensive which as judges we always appreciate.

Motive PR & My Baggage A Breath of Fresh Air

Trunk & Greene King Match Day Feeling

B2B CONTENT CAMPAIGN OF THE YEAR

ELEPHATE & EFL

“Business and You” Corporate Blog Growth SUMMARY OF ENTRY

FINALISTS

EFL, the European Leasing Fund (Credit Agricole Group), are an established brand helping businesses around Poland fulfill their leasing needs. To increase awareness of their services and navigate more organic traffic to their website and corporate blog, EFL needed a carefully-crafted content strategy, followed by an expert implementation.

IDA Ireland & Zenith Turning the globe green on digital

Assisting EFL with their content marketing goals meant taking a user-oriented approach. We addressed the needs and questions of our client’s target audience with SEO-optimised content for their corporate blog. We opted for topics related to business, finance and leasing solutions. We surpassed all of our objectives, with the results demonstrating that both the content strategy and its execution were successful. The feat becomes even more impressive when taking into account the challenging financial niche of our client. Winning the award would be a deeply gratifying distinction of our efforts.

Markethinkers & Avansas Listening to the User’s Voice Maze & Germains Xbeet enrich 200 campaign Mediaworks & Where The Trade Buys Total Cost of Cancelled Christmas Markets Speed Communications & BRITA Life is Better Filtered

JUDGES’ COMMENTS This winner stood out for us as we really enjoyed how this campaign had taken into consideration all the different elements of content strategy and an approach based on insight which lead to very successful results against initial targets set. We all felt this case study could be taken as an example of what a good SEO content strategy should be and therefore a very deserving winner.

TCS Repositioning our brand through unique client-orientated content The Think Tank & Asendia 7 Destinations Campaign The Think Tank & NBS Source Launch Campaign

NOT FOR PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

33SECONDS & EARTHTOPIA Building TikTok’s Biggest Eco Community SUMMARY OF ENTRY

FINALISTS

33Seconds is a creative communications agency that dived into the world of TikTok in 2020.

Innovation Visual & the David Shepherd Wildlife Foundation Pro Bono Website Rebuild

We set up Earthtopia – an account for 16-24 year olds dedicated to addressing climate issues and providing sustainable solutions through light and humorous content that felt native to TikTok. Earthtopia went from 0 to 130k followers in 10 months, and has gained 1.9M likes. Using an organic strategy that tapped into trends and TikTok challenges, we’ve had over 35 videos receive 100k+ views with our best achieving 4.1 million views. We’ve partnered with the UN, been invited to talks hosted by WWF and have officially been verified. TikTok has also invited us to their Creator Marketplace and Amplify program as well as featured us regularly on their Learn On TikTok series, in particular ‘C is for #ClimateChange’. To win this award would be the icing on the cake for all the hard work and effort that has gone into using TikTok for the good of the planet.

JUDGES’ COMMENTS Our winner in this category demonstrated wildly impressive levels of engagement and follower count. We loved the goal of trying to suggest better lifestyles and they did a great job by putting together such a solid campaign that helped the client become more visible for their target audience. Congratulations.

Roll Nine Productions, STACK Agency/MSQ Partners & Solace Women’s Aid #MakeItStop Trunk, Bambi Media, Weston Park & Sheffield Utd Heidi’s Surprise

B2C CONTENT CAMPAIGN OF THE YEAR

DIGITALOFT & COSMETIFY

The Cosmetify Index SUMMARY OF ENTRY

Creative content is perhaps one of the most powerful assets that a brand can use to drive growth right now, and this campaign is the perfect example of how storytelling can take a startup to the next level and get the press talking. A huge congratulations to the whole Digitaloft team for continued hard work on this standout campaign.

FINALISTS Adwise & edding Keep Distance, Stay Connected Big Brand Ideas & American Golf Home in one Big Brand Ideas & Halfords Can you change a tyre? Evolved Search Driving Select Car Leasing’s performance to Pole Position Motive PR & My Baggage A Breath of Fresh Air s360 & BAUHAUS Topic Clustering

JUDGES’ COMMENTS In the B2C category, there was a very high standard of entries but we were deeply impressed by this winning campaign and the international traction. They’ve managed to establish a previously unknown brand and get it tweeted by Hollywood mega stars. It showed fantastic results with coverage, that proved this was something that resonated with the industry.

s360 & Eva Solo Winning Branded Keywords Vertify & Mobexpert Giving “There’s No Place Like Home” a New Spin Vertify & Veranda Mall Retail Therapy Amidst the Pandemic

FINANCE CONTENT CAMPAIGN OF THE YEAR

RISE AT SEVEN & ASK TRADERS SUMMARY OF ENTRY

FINALISTS

Rise at Seven won financial trading comparison client, AskTraders, just 2 months after launching and was set a challenge…

Blue Array & GoCardless Gatecrashing the financial SERPs

“Increase our traffic, trust and authority in the financial industry through content marketing and link acquisition”.

Compare the Market & Digitaloft Using Digital PR to Achieve SEO Success

We had 12 months to make a difference - but hit the KPI in 5 months! The strategy has delivered over 300 links and media placements on publications like ITV, Sky News, The Guardian, City AM and The Independent through a combination of reactive commentary and content marketing campaigns. As a result, AskTraders have seen a 329% increase in organic traffic YOY (75,769 vs 17,658) and 342% increase in conversions too YOY (2,984 vs 675). AskTraders are now seen as a leading authority for financial news with many journalists from the world’s biggest publications coming to us requesting commentary daily on breaking business and finance news. As one of the first clients wins for Rise at Seven in the first 2 months of trading, winning this award would mean the world to everyone in the company.

JUDGES’ COMMENTS The winning campaign in this category showed us that if you’ve got a good creative digital PR idea, with simple objectives, it can bring tonnes of success. We loved the creativity of the content ideas in this campaign, which really appealed to journalists and resulted in a great level of earned media and links. The campaign exceeded client expectations and hit KPI in 5-months rather than the 12 months expected.

Elephate & EFL “Business and You” Corporate Blog Growth Evolved Search & thinkmoney Investing in the right Search agency pays interest Evolved Search & Ocean Finance Moving performance from the Red to the Black ICS digital IG 16 Global Markets and 1.2 Million Monthly Visitors from Content Fuelled Strategy Whites Agency & Nationale Nederlanden Polska 870% site traffic increase despite the pandemic and decreased interest in insurance

FMCG CONTENT CAMPAIGN OF THE YEAR

INTREN & LIDL HUNGARY

Lidl Kitchen SUMMARY OF ENTRY

FINALISTS

Our challenge was tough: turn a classic, “morning TV” styled cooking show into an engaging, truly digital content series without changing the concept or the budget for the show. We not only managed to do so but surpassed our goals given by the client several times.

Whites Agency & Henkel Ask Team Clean to Make Your Life Easier: Community Building Content Campaign

The cooperation between INTREN and Lidl Hungary shows how a professional digital agency and an industry-leading FMCG company can work together to create something truly spectacular. The campaign’s success should serve as another reason for FMCG companies to explore digital solutions in their yearly campaigns further and hasten the shift from classic media campaigns to a more integrated or digital-heavy mindset.

JUDGES’ COMMENTS This winning entry showcased an extremely Smart strategy with a very challenging brief. They demonstrated great market analysis and also made a smart use of influencers time to create CTAs. Goals were not only beaten, they were destroyed.

FASHION CONTENT CAMPAIGN OF THE YEAR

HEY HONEY & CROCS EUROPE

Vladimir Cauchemar Collab SUMMARY OF ENTRY

We developed an omnichannel campaign to launch the first ever artist collaboration for Crocs Europe with the French DJ and streetwear personality. The campaign was built around a retro-style infomercial featuring Vladimir Cauchemar, with a script that leaned heavily on Cauchemar’s image and TOV. We developed the concept, wrote the script and shot the infomercial, delivering campaign assets for social, digital media, PR and e-comm, including a telephone hotline that was teased on Vladimir Cauchemar’s social channels. We even created a reactive Bernie Sanders meme mid-launch to inject the collab into the viral trending conversation and produced a livestream of Vladimir DJing on both Crocs and his own IG pages simultaneously. We also created a custom e-comm web experience optimised for desktop and mobile, encouraging fans to sign up to enter a ballot to purchase the limited edition drop. The website included a custom 8-bit game that, when the drop had sold out, was the last remaining way to get a pair – fans who entered their scores and tagged us on social, were entered into a competition to win the final pair of the limited edition drop. Available in 6 different European countries, the aim was to sell out in 24 hours, but we sold out within 3 hours of launching.

JUDGES’ COMMENTS We thought that the winning entry in this category tailored this campaign to the target audience strategically and creatively under very difficult conditions. Overall, it was a successful campaign with fantastic results across multiple channels and is a very deserving winner.

HEALTH CONTENT CAMPAIGN OF THE YEAR

DWF & DR.MAX

Fighting Against Pain and Misinformation SUMMARY OF ENTRY

FINALISTS

Winning this award would mean that our efforts to deliver high quality and SEO optimized content to the client and their audience are recognized.

Whites Agency & Medicover Stay Healthy and Safe. Building a Community around Healthcare

We do everything with an intense passion and we always strive to offer value to both customers and readers. And we go the extra mile to achieve that because we care about our role in making the web a friendlier place for quality information. With Dr. Max we had a double challenge. First we needed to make a viable content and SEO growth plan that involved delicate ”your money your life” articles. This was the first obstacle. The second one, was finding a coherent voice for a brand that just appeared on an already saturated niche with strong competitors. However, in just 12 months we conquered all our challenges and went from zero to hero with a steady daily organic visitor flow of 30K. Overall, during the last year we acquired 3.66 million organic clicks from both articles and product pages. We like to think that we helped more than 3 million users find quick answers to their ailments and relieved a part of their stress while waiting to see a specialist.

JUDGES’ COMMENTS This winner set themselves tough goals but specific KPI’s. We could tell you really thought about the backlink strategy and what would resonate. It was extremely clear to see what the content did in terms of the traffic. This was a truly great campaign.

PAN EUROPEAN CONTENT CAMPAIGN OF THE YEAR

HEY HONEY, HARMAN INTERNATIONAL & VOLKSWAGEN

Owning My Moment SUMMARY OF ENTRY

FINALISTS

In the Summer of 2020, Volkswagen launched three new car models: Tiguan, Arteon and Golf. When configuring cars, users can choose to upgrade with premium in-built Harman Kardon sound systems. HARMAN International wanted to initiate a campaign that highlighted the Harman Kardon product USP’s in these vehicles and drive people to the configuration pages.

ICS digital IG 16 Global Markets and 1.2 Million Monthly Visitors from Content Fuelled Strategy

Drawn from the insight that when in a car, it allows people to escape the real world, almost be put into a meditative state of mind, and helps people to really evaluate what matters in life - this time allows people to own their moment. From that the campaign, Owning My Moment was born - which featured 3 x digital content creators and told their stories of how they use and experience sound when driving. Each content creator was carefully chosen to match the particular verticals of the Golf, the Tiguan and the Arteon - Family Adventure, Music and Design. With the creators as talent, we produced a series of video and photographic content and released it over a series of 3 months across various digital platforms with a carefully curated media distribution plan that was optimised for click throughs to the configuration pages on the Volkswagen websites. Over the 3 months we managed to exceed all awareness and engagement KPIs and drive almost 20,000 users to the configuration pages on the Volkswagen website.

JUDGES’ COMMENTS This entry used data to inform the KPIs and set the direction of the campaign which was brilliant to see. The target audiences were well informed, structured and again based on data. The entry demonstrated really good use of the tools available to set benchmarks for the campaign combined with a beautiful narrative of owning the moment. A huge well done!

The Think Tank & Asendia 7 Destinations Campaign

PODCAST / AUDIO CONTENT CAMPAIGN OF THE YEAR

BORG OWILLI & ESSITY

Essential Talks SUMMARY OF ENTRY

FINALISTS

Due to health and hygiene problems and stigmas, millions of people around the world are unable to go to school and work, or participate in everyday social activities. Essity works to provide the products needed to break free from these issues. With the podcast ”Essential Talks”, Essity initiates a global dialogue about the strong connection between health, hygiene and well-being.

Maze & Adrian Flux Fuelling Around Podcast

To win an award for contributing to this important work that has the potential to improve the wellbeing of people around the world would mean a lot to us as an agency, but it would mean an even greater deal to all those who are working towards breaking these stigmas on a daily basis.

JUDGES’ COMMENTS The winner for the Podcast / Audio Content Campaign was extremely impressive. All of the judges were really impressed with this campaign, clearly the podcast exceeded the target listeners with 12,000 listens. A great achievement to improve the profile of the difficult subject matter. A huge well done to you.

VIDEO CONTENT CAMPAIGN OF THE YEAR

TRUNK, BAMBI MEDIA, WESTON PARK & SHEFFIELD UTD

Heidi’s Surprise SUMMARY OF ENTRY

FINALISTS

Trunk is a creative agency that specialises in strategy-led content. With expertise across film, animation, and creative technology, we help clients boost brand awareness, increase revenue, and drive engagement with their audiences.

INTREN & Lidl Hungary Lidl Kitchen

For this campaign, we worked with Weston Park Cancer Charity, Bambi Media, and Sheffield United to create a film that would raise awareness and boost donations over the Christmas period. Not only this, but we managed to create an amazing memory for Heidi and her family after a difficult year. We planned a distribution strategy that would encourage the most engagement, seeding the video out to the charity’s supporters, Sheffield United’s fans, and across multiple platforms for each.

TCS video case studies Casting clients as heroes Tech Nation Marketing Team & Jist Studios (E)Mission Net Zero Trunk & Greene King Match Day Feeling Whites Agency & PKO BP We Play Together with PKO Bank Polski

JUDGES’ COMMENTS We thought the winning entry in this category was a lovely, feel good and emotional entry that we genuinely enjoyed reading. It was beautifully executed with everyone volunteering for the cause. Extremely creative and it’s brilliant how it got so much coverage organically. It reduced many of the judges to tears for all the right reasons.

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

HEY HONEY & CROCS EUROPE

Vladimir Cauchemar Collab SUMMARY OF ENTRY

SILVER AWARD

We developed an omnichannel campaign to launch the first ever artist collaboration for Crocs Europe with the French DJ and streetwear personality.

Adwise & edding Keep Distance, Stay Connected

The campaign was built around a retro-style infomercial featuring Vladimir Cauchemar, with a script that leaned heavily on Cauchemar’s image and TOV. We developed the concept, wrote the script and shot the infomercial, delivering campaign assets for social, digital media, PR and e-comm, including a telephone hotline that was teased on Vladimir Cauchemar’s social channels. We even created a reactive Bernie Sanders meme mid-launch to inject the collab into the viral trending conversation and produced a livestream of Vladimir DJing on both Crocs and his own IG pages simultaneously.

FINALISTS

We also created a custom e-comm web experience optimised for desktop and mobile, encouraging fans to sign up to enter a ballot to purchase the limited edition drop. The website included a custom 8-bit game that, when the drop had sold out, was the last remaining way to get a pair – fans who entered their scores and tagged us on social, were entered into a competition to win the final pair of the limited edition drop. Available in 6 different European countries, the aim was to sell out in 24 hours, but we sold out within 3 hours of launching.

JUDGES’ COMMENTS The winning entry for us integrated a lot of different media channels, messages and influencers to make the campaign work. The entry demonstrated an incredibly detailed implementation that was well executed throughout and the campaign delivered fantastic results.

Core & An Post Driving Effective Connection, Virtually, for the An Post Irish Book Awards ICS digital IG 16 Global Markets and 1.2 Million Monthly Visitors from Content Fuelled Strategy The Think Tank & Asendia 7 Destinations Campaign

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

ADWISE & EDDING

Keep Distance, Stay Connected SUMMARY OF ENTRY

FINALISTS

Adwise is a full-service digital agency, achieving competitive advantage and sustainable (business) growth for organizations worldwide. We help our customers to be successful today (leading expertise in multidisciplinary teams), tomorrow (integrated digital strategy) and far beyond (transforming organization to make their business model future proof).

33Seconds & Vauxhall Switch It Up Loops

It’s in our DNA being in the forefront of the digital world and applying new technologies and multidisciplinary expertise to achieve impact for our customers. Proof of our leading expertise, drive and passion for digital impact can be found in the numerous nominations and conquers of national and international awards. It proves we are leading, adapting and applying the latest innovations and (even more important) creating impact for our customers. It means the world to us gaining professional recognition of our creative work and collaborations. But most important is the growth, professional as well as personal, of our valued employees, making the most out of every customer relationship.

33Seconds & Vauxhall Unbox Your World with Mokka Core & An Post Driving Effective Connection, Virtually, for the An Post Irish Book Awards Dorchester Collection #DCmoments Food Guides Hey Honey & JBL Step into the Circle Noise Media & Brothers Cider Social Media content campaign

JUDGES’ COMMENTS All of the judges thought that this campaign demonstrated a great way to connect the products to current times. The campaign was positive and uplifting, with amazing earned media on a really small bugdet. It was a passionately written submission with inspiring and impressive results.

Represent & Royal Highland Show The Show Must Go On

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

MOTIVE PR & MY BAGGAGE

a breath of fresh air SUMMARY OF ENTRY

SILVER AWARD

Motive is a digital PR agency founded by former Daily Mirror reporter Steve McComish.

Katie Thompson & Katie Lingo #Write52

With this campaign we helped relocation website My Baggage win global media attention by selling bottled fresh to homesick British ex-pats around the world. With a low budget we put the brand in front of a worldwide audience and delivered long lasting digital benefits for the client, smashing all our KPIs.

FINALISTS

The whole team worked hard on this and it would be wonderful for their efforts to be recognised with a European Content Award. With everyone working from home while delivering this work it would be wonderful to have something to celebrate.

s360 & Eva Solo Winning Branded Keywords

JUDGES’ COMMENTS This winning entry was a clever campaign that was made to, and did, attract the coverage needed to make this a winner. We thought it was truly innovative, fun, and the results proved just that. Well done!

Visibility & Lexika Content Marketing With Google Cloud Translation

CONTENT STRATEGY OF THE YEAR

RISE AT SEVEN & PARKDEAN RESORTS

Dominating the Staycation Market Post-Pandemic SUMMARY OF ENTRY

In December 2019, Parkdean came to us with a challenge to overtake their key competitor, Haven Holidays, who was dominating the UK holiday market. Then, a core algorithm update reduced Parkdean’s visibility by 35% in January, Covid-19 hit and the country went into lockdown, forcing all the parks to close. This was detrimental to the travel industry as a whole and the Parkdean brand took a hit. Rise at Seven are a new search agency tying creative and technical SEO together to create industry leading results. This campaign combined creative, OOH billboards, social, technical SEO, content and digital PR to help Parkdean Resorts dominate the search market during the most difficult time for the travel industry. The results for this client are the best the agency has seen and winning an award for the hard work and dedication to this client would mean the world to both us and the client.

JUDGES’ COMMENTS The quality of entries in this category was superb. The winner however demonstrated a fully integrated and creative approach to a content campaign, whilst still driving impressive measurable results. There was a strong focus on the overall impact, including engagement and sales as well as search performance. The breadth of work in this campaign is really impressive with great coverage and pick up. Well done.

FINALISTS Elephate & EFL “Business and You” Corporate Blog Content Strategy Evolved Search Driving Select Car Leasing’s performance to Pole Position Evolved Search & Tap Warehouse Making a splash with a content-led strategy ICS digital IG 16 Global Markets and 1.2 Million Monthly Visitors from Content Fuelled Strategy IDA Ireland & Zenith Turning the globe green on digital Tata Consultancy Services A digital transformation content strategy The Think Tank & Asendia 7 Destinations Campaign Upswing & Mega Image When Content Drives ROI Vertify & Veranda Mall Retail Therapy Amidst the Pandemic

INFLUENCER / CELEBRITY content CAMPAIGN OF THE YEAR

33SECONDS & SKY TV Discussions On Trauma SUMMARY OF ENTRY

FINALISTS

Working together with Sky, we were tasked with the objective to drive awareness and engagement for their new comedy-drama ‘I Hate Suzie’. We produced an original interview series for YouTube that delves into the real-life experiences of the eight stages of trauma that Billie Piper’s character, Suzie goes through in the series.

Fluential & Adrian Flux Insurance Becoming the Champions of the Industry

Hosted by Leila Farzad, the actor who plays Suzie’s manager and best friend, our influencers were Munroe Bergdorf, Stephanie Yeboah, Carl Cunard and Gina Martin. In their moving interviews with Leila, we touched upon a whole range of important modern-day issues including gender identity, race, sexuality, public defamation, sexual harassment and bullying, as well as self-acceptance and growth. Overall, the campaign achieved 868,275 video views and 399,000 engagements, with a view through rate of 17% and engagement rate of 62%. A string of positive comments demonstrated both our audiences’ admiration for and association with the influencers’ stories, as well as expressing their desire to tune in to ‘I Hate Suzie’ on Sky.

JUDGES’ COMMENTS We all thought that this was a great concept that shaped a mini-series of content around not only a TV show, but the real-life experiences and people carefully selected as influencers. The videos packed a powerful punch and drew such an emotional response from the audiences. They had a really solid understanding of the target audience and how to execute against this that compliments the series.

ROI CONTENT CAMPAIGN OF THE YEAR

PROPELLERNET & POUR MOI

Digital PR to drive ROI SUMMARY OF ENTRY

FINALISTS

The lingerie marketplace is densely populated and highly competitive. Specialist brands like our client Pour Moi, are now in direct competition with high street retailers and even supermarkets offering their own lingerie, sports, loungewear and swimwear options. Not only are there lots of options for customers, but, for marketers, there are plenty of different approaches to driving return.

AmbitionABM Grow your accounts the right way with AmbitionABM

Pour Moi and Propellernet have worked together for the last two years with award-winning success across Paid Media and SEO. We were keen to extend our activity across Digital PR as we saw the potential to drive high quality links and brand awareness through high quality, targeted content. That this campaign comes from a very strong base of high-level performance, makes the results even more impressive. We devised a 6-month kick-off campaign of four stories that captured the interest and drove 298 high quality links across the globe and delivered a 200% YoY increase in search visibility and an 8% increase in organic revenue. As it was the client’s first experience of Digital PR we wanted more than ever to prove the value and ROI of the channel for the brand so we were delighted to report a fantastic ROI of 7:1.

JUDGES’ COMMENTS All of the judges were particularly impressed with the use of creative ingenuity to leverage platforms such as Spotify playlists and Instagram travel influencers to inform this campaign. It was extremely fun and a joy to read the submission. Congrats.

Markethinkers & Avansas Listening to the User’s Voice Maze & Adrian Flux Insurance Services How a Victorian Homes content campaign drove a 31% increase in insurance policyholders Motive PR & My Baggage A Breath of Fresh Air Vertify & Mobexpert Giving “There’s No Place Like Home” a New Spin Visibility & NaMaximum Content Innovations for Boosting Both Revenue and ROI

OUTREACH CAMPAIGN OF THE YEAR

VERVE SEARCH & BUZZ BINGO

FINALISTS

Profanity on Film

Digitaloft & Cosmetify The Cosmetify Index

SUMMARY OF ENTRY

Elephate & VOX Relationships and Meetings During the Pandemic

Buzz Bingo were looking to aggressively grow their organic traffic and brand awareness by creating content that would generate high authority, editorial links to their site and coverage mentioning their name. Our response was to create Profanity on Film, a campaign by itself that out-performed all the objectives set: • Generating 870 pieces of linked coverage (more than 17 times the set target) from a range of toptier sites including: The Independent, Daily Mail, Metro.co.uk, Vice, The Wrap, Variety, USA Today, The Guardian, HUFFPOST, NME, Metro.co.uk, Stuff NZ, Première (France) and 20 minutos (Spain). • A further 200 pieces of unlinked coverage including several appearances on TV and print coverage from around the world. • 80,000 social shares including Instagram posts by Jonah Hill and reactions from many celebrities. • This led to the client’s organic traffic increasing by 240% - more than 550k extra organic visitors, YoY, per month. The campaign got so much visibility that it has now been picked up by Nicolas Cage for a Netflix documentary “History of the Swear Words”.

JUDGES’ COMMENTS This campaign delivered amazing results, coverage and exposure given the budget constraints. It was extremely impactful with hard metrics to deliver. The production of the content itself was really impressive, which shows attention to detail, precision, and in-depth analysis. Well done!

Evolved Search & thinkmoney Investing in the right Search agency pays interest Mediaworks & Collingwood Insurance Creating a Unique Dataset to Drive High-Quality Backlinks & Increase Brand Awareness and Purchases Motive PR & My Baggage A Breath of Fresh Air Propellernet & Scrap Car Comparison Rage Yard, the ultimate ‘car-thartic’ experience Rise at Seven & GAME Winner Winner, Christmas Tinner Visibility Most Bizarre Things that Slovaks Searched for on Google

CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

ADWISE & EDDING

Keep Distance, Stay Connected SUMMARY OF ENTRY

FINALISTS

Elephate & VOX When Our Homes Became the Whole World

JUDGES’ COMMENTS This was a fun and creative campaign that delivered against the objectives. We particularly appreciated the nice intention of creating a solution for the hardships of isolation. This winner demonstrated nice implementation that truly combined sales with customer needs.

the tree & Anglo American COVID-19 response

SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR

TRUNK & UNIBET

Hitting Bullseye with the PDC SUMMARY OF ENTRY

FINALISTS

As an agency, we see ourselves as the place to go to activate your partnership. Whether that’s a sports sponsorship, or a TV ident placement. If a brand is partnering up with another one, we can help activate it.

Hey Honey, HARMAN International & Volkswagen Owning My Moment

So when our client Unibet came to us to us with a brief to activate their partnership with the Professional Darts Corporation’s Premier League, we were rubbing our hands with glee. The brief was given to us at the start of January 2020 and it was simple: “we want people to associate darts with Unibet”. In addition to online content, they also wanted us to film content that was to be shown live at the events around Europe. With Covid-19 hitting, the brief quickly changed as (after we’d already filmed and edited) they no longer had any events to shout about. But they still wanted to stay front of mind throughout the year. So we developed a strategy and content that did just that. Ultimately, they saw huge uplifts in sign-ups and social engagement.

JUDGES’ COMMENTS This winning campaign was an incredibly creative for the budget used. It was very impressive that the KPIs were significantly exceeded despite COVID. It seems like everyone from content producers, talents & audiences had a great time. We judges couldn’t have executed this campaign any better.

BEST USE OF DATA IN A CONTENT CAMPAIGN

PROPELLERNET & PUREGYM

Real-time Keyword Research During Lockdown SUMMARY OF ENTRY

FINALISTS

As March 2020 saw gyms closed and PureGym’s memberships frozen, Propellernet reacted very quickly to the changing requirements of the business. It was important to maintain the brand’s market-leading visibility, whilst addressing the shifting concerns and questions of its audience base.

Borg Owilli & Essity Essential Talks

Using a unique approach to keyword research and data analysis, we delivered a huge amount of core strategic information that would help to shape the content required for the safe re-opening of gyms, showing more than ever the value of search data and SEO for the entire business. The ultimate test for our Search Listening™ methodology. By constantly reviewing real-time searches and keywords as they happened, we were able to ensure PureGym stayed completely on the pulse of their audience’s needs and concerns during this unexpected and totally unprecedented time, even ranking higher than .gov.uk results.

JUDGES’ COMMENTS This entry was a really impressive campaign that clearly delivered against its target objectives. We truly enjoyed reviewing this submission. They did a great job by showcasing how data-driven content can help to build a solid SEO presence during COVID. Great work.

Digitaloft & Cosmetify The Cosmetify Index HomeToGo’s Inbound Marketing Team 2021 Travel Trends: Data-Led Campaign Builds Trust in Travel after an Uncertain Year Mindshare.Greenhouse, Scrambled & Unilever NL Making most of lock-down with #LekkerThuis

MULTILINGUAL CONTENT CAMPAIGN OF THE YEAR

BLUE ARRAY & GOCARDLESS

Gatecrashing the financial SERPs SUMMARY OF ENTRY

FINALISTS

Using SEO to support a start-up’s acceleration towards securing its market is where Blue Array thrive, and our work with GoCardless in the Financial Services industry is no exception.

the tree & Arlo European Strategic Content & Social Account

GoCardless are on a mission to take the pain out of getting paid for businesses with recurring revenue. Their platform is designed for taking invoice, subscription, membership and instalment payments. Online payment providers, both new and established, operate in a fiercely competitive multibillion dollar global market where trust is paramount. With GoCardless, we decided to boldly attack the top organic performers and gain market share, with the mantra: if they can do it, then we can do it. And we did…… With a 2.5x YoY increase in organic traffic, this project demonstrates the halo effect of combining modern SEO with high-quality copywriting. This is what SEO should look like; informative content, guided by considered keyword research, created for the benefit of its audience. This pairing has helped to deliver repeat organic visitors. This increased visibility also led to a significant surge in branded searches: in one year GoCardless went from being just another service provider, to being a significantly trustworthy player in the industry.

JUDGES’ COMMENTS We found this winning campaign delivered strong organic results through a well-considered approach, in a very competitive market whilst delivering long lasting value for their client. It was great to see some examples of the content for each territory.

COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR

TRUNK, BAMBI MEDIA, WESTON PARK & SHEFFIELD UTD

Heidi’s Surprise SUMMARY OF ENTRY

FINALISTS

For this campaign, we collaborated with Weston Park Cancer Charity, Bambi Media, and Sheffield United to produce an emotional Christmas film. We planned, filmed and released a special surprise for one lucky fan, to raise awareness and boost support of Weston Park.

33Seconds & Vauxhall Switch It Up Loops

As a charity with a marketing team of one, Weston Park had seen a drop in donations due to the ongoing pandemic. Further to this, one of the highlights of the year – Sheffield United players visiting the hospital – could no longer happen. To spread some Christmas cheer for families facing cancer, Trunk and Bambi Media worked together to make sure that Heidi and her Mum didn’t miss out. The players couldn’t come to them, but we could take them to meet the players!

JUDGES’ COMMENTS This was a really heartwarming project and collaboration, with a great use of social media. It clearly shows how much work and love went into the project and how it delivered on awareness objectives. We thoroughly enjoyed reading through this submission.

the tree, INK & easyJet easyJet Traveller

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

INFLUENCITY

Influencer Marketing Platform SUMMARY OF ENTRY Influencity is the most complete AI-powered influencer marketing platform that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns. To go into more detail, this is what Influencity platform will allow you to do: - Search for the perfect influencers for your campaigns in just a few seconds. We have over 70 million influencers which can be found combining over 20 filters (engagement, location, gender, age, interests…) - Analyze any social media profile, create your own database, and organize your influencers in lists. Influencity will allow you to see full profile analysis (followers quality, KPIs, demographics…) - Estimate your campaign’s results before managing them. You will be able to do this thanks to the analysis that the platform makes based on the influencers’ main KPIs. You will be able to manage as many campaigns as you need at the same time on a very visual and easy solution. - Measure results through complete reports that include publications with its automatically generated metrics, graphs, and data of your campaign as a whole.

JUDGES’ COMMENTS This winning platform has so much valuable information inside that brands would absolutely find essential, presented in a beautiful packaging with solid tech which is why the judges were unanimous in their decision to award this submission as the winner. Love it.

BEST CONTENT SERIES

VERVE SEARCH & BUZZ BINGO

Betting on Entertainment Content for Creative Campaigns SUMMARY OF ENTRY

SILVER AWARD

Digitaloft & Cosmetify The Cosmetify Index

Our response was to create Insta Wealth, Movie Mortality and Profanity on Film. These campaigns that out-performed all the objectives set: • generating 1,890 pieces of linked coverage (nearly 12 times our target) from a range of top-tier sites including: Yahoo, GQ, Daily Mail, MSN, Express, New York Post, The Sun, Fox News, The Guardian, Business Insider, The Mirror, Lad Bible, Gazzetta and Aftonbladet. • A further 1,200 pieces of unlinked coverage including several appearances on TV and print coverage across the world. • Nearly 1 million shares including front-paging on Reddit, Instagram posts by Jonah Hill and tweets by Danny Trejo. • This led to BuzzBingo moving from position 32 to position 2 for ‘bingo’ and increasing the number of keywords ranking on page 1, more generally, by 350%. • This led to organic traffic increasing by 240% - more than 550k extra organic visitors, YoY, per month.

JUDGES’ COMMENTS This winning entry was a really fun and creative content series, with a great sense of humour and lots of engagement from the celebs involved. It displayed super impressive campaign metrics, which clearly surpassed the objectives.

FINALISTS Elephate & VOX Content Series on Homes, Interiors & Emotions INTREN & Lidl Hungary Lidl Kitchen Mikuláš Prokop & Visibility Most Bizarre Things that Slovaks Searched for on Google Tech Nation Marketing Team 12 Days of Scaleups Trunk & Unibet Hitting Bullseye with the PDC Whites Agency & PAYBACK LifeHacks for Extra Savings with PAYBACK

RISING STAR IN CONTENT AWARD

OLIVIA DERAMUS SUMMARY OF ENTRY The Restless Network app is a safe online space allowing women to connect, find resources and discuss traditionally taboo topics such as #MeToo, mental health, sex, racial justice, work and money. Within just six months, Restless has onboarded over 10,000 active users, mainly based in the US and UK, offering editorial articles, podcasts, videos, resources and a community forum, to give women everything they need to feel supported, heard and informed. Social networking platforms like Facebook, Instagram and Twitter play an important role in fostering discourse. However, they can often turn divisive, foster harassment, or become overly focused on popularity metrics. Restless Network’s ultimate goal is to provide a mainstream alternative, where users are empowered to ask for help, support each other, and create meaningful connections. We’re entering Restless into The European Content Awards as we’d love for the app founder, Olivia DeRamus, to get the exposure and recognition she deserves. In turn, this will help us raise the profile of Restless Network, giving more women instant access to a support network in their back pocket. We’re also hoping that more exposure and recognition will lead to more funding, allowing Olivia to add advanced features and customisation to the app.

JUDGES’ COMMENTS This individual is a true inspiration, showing courage, creativity and strength by turning a traumatic experience into something positive. We were touched, moved and thoroughly enlightened by your commitment to #metoo and humanity. Well deserved.

SMALL CONTENT MARKETING AGENCY OF THE YEAR

HEY HONEY SUMMARY OF ENTRY

FINALISTS

Hey, we are Hey Honey, a social creative agency in the heart of Amsterdam. Hey Honey is where creativity and culture meet online. We do everything with a social-first approach, because social is a behaviour, not just a platform. It moves fast, and so do we.

Hey Honey

With a Pan-European approach to social, 11 native languages under our one roof and a passionate challenge to convince traditional clients into a social-first approach we are now playing on a global stage, alongside the huge creative agencies and winning business from enterprise clients with a new-age and agile offering. It’s been a hell of a year for Hey Honey with mass growth for our clients, workforce and new business.

Trunk

With an Annual Turnover in FY2020 of €1.6 Million, we have a projected revenue in FY2021 of 8% growth compared to 2020 as well as a projected Operating Profit in FY2021 of 146% growth compared to 2020. We also grew our FTE’s by 15%, won 12 new clients, enforced rigorous diversity standards and upsol d our Crocs Europe account to become Crocs Global’s AOR.

JUDGES’ COMMENTS You can feel the passion and dedication of the team from the entry. It was nice to see how the agency filled a gap within Europe with social-first thinking and diversity. Congratulations.

Noise Media Group

Uhura Digital GmbH

large CONTENT MARKETING AGENCY OF THE YEAR

RISE AT SEVEN SUMMARY OF ENTRY

SILVER AWARD

Rise at Seven is a search-first creative agency founded by Carrie Rose and Stephen Kenwright in June 2019. We’ve done creative campaigns across social media, PR, TV, OOH and on websites... where the purpose is always to drive results for SEO.

Evolved Search

Our focus is to make large creative strategies work for search for the very first time, run campaigns that build brands, and strategies that move the needle in the organic market space.

FINALISTS

Our purpose is to pitch the biggest ideas to the biggest brands - against the biggest agencies - and be confident of success. We consistently beat agencies 10 or 100 times our size because we think differently and guarantee results (or we don’t send invoices). We’ve gone from generating £2.5K revenue per month to £290K revenue per month - making £1.5 million in our first year of operating. We’ve worked our god damn ass off to make Rise at Seven one of the best SEO agencies to work at and with - and winning an award for our efforts would mean the world to us.

JUDGES’ COMMENTS We love the passion and drive within this agency. They are hungry, successful and looking to grow. They have a great story and we loved reading about all of your achievements and rise to success. Well done!

the tree