Global Agency Awards 2020 - Book of the Night by Don't Panic Events

BOOK OF THE NIGHT

Best Social Media Campaign CAMPFIRE & MISSGUIDED #MakeMyFriday SUMMARY

FINALISTS

Campfire is a social media marketing agency founded in Manchester by friends and former colleagues, Joe Gradwell (CEO) and Alex Brown (CCO). Having both worked within the sphere of social since the early days, the duo has experienced every angle social media has to offer. From growing some of the world’s largest social media publishers, to creating media world-firsts.

Be-Hookd & The Lumineers III: The Album

Campfire’s mission is to create memorable social experiences built by science and human behaviour and exemplify this across its entire client portfolio. Missguided has been a highly-regarded member of Campfire’s client roster for the past year solidified by clear success within their collaborations. #MakeMyFriday is a proud example of this in action. A brief which detailed Missguided stealing the share of voice on the most populated day in e-commerce history – Black Friday. Campfire welcomed the challenge and quickly set to work creating a fast paced, repeat entry mechanic quiz on Twitter that lasted from 9am to 6pm giving away over £10,000 worth of prizes. To not only trend #1 in the UK, but globally too, as well as securing the title of Missguided’s most engaged Twitter activity ever is something Campfire regard a huge success. Awarded recognition such as this has been a dream for a one-yearold agency such as Campfire since the very beginning.

JUDGES’ COMMENTS This entrant set a bold objective to trend at number one on the noisiest day for Retail, but the results delivered were extremely impressive. They deeply matched the objective to the strategy and execution that delivered. Within 6 minutes the campaign was trending at #1 in the UK. Within the hour the campaign trended #1 globally, amazing work!

Brand Advance & NHS Ramadan COVID-19 Campaign Campfire & Missguided #MakeMyFriday KOMODO & FINN Partners #ThanksToTravel Peak Ace & Sephora Making over a beauty behemoth with social media Pole Star Digital & Patient Claim Line Avoiding the ‘sophomore slump’. Scaling lead generation for real-world business growth. Stein IAS & The Chip Shop Awards #SaveCreativeSoul

Best SEO Campaign UPSWING & MEGA IMAGE When Content Drives ROI SUMMARY

FINALISTS

The Upswing & Mega Image campaign changed the SERP landscape for the online food retail industry and accelerated the growth of the industry.

Delante & BeDiet Catering Huge Traffic Gain for Great Weight Loss

The online supermarket industry was in an “introduction phase” in Romania. Industries in this life cycle have participants that tend to be unprofitable, because expenses are incurred to develop and market the offering, while revenues are still low. We had extra pressure to deliver quick ROI in this climate. The user intent in this industry is unusual. The vast majority of head terms (category/ product names) are informational queries. Therefore, we had to create a lot of content while making sure we keep a high conversion rate on the ranking pages. During the COVID-19 pandemic a big opportunity arose for online supermarkets and we put in place a strategy to make the most of it. Despite the challenges, our strategy and execution made our client dominate SERPs both for informational and transactional queries. We have well exceeded our traffic and revenue goals. We have gained a massive amount of first ranks against well-renowned food blogs or online culinary publishers.

Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 2114% ROI Peak Ace & faireparterie Sharenting Peak Ace & kartenmacherei How Data Tells Wedding Stories Peak Ace & Yours Clothing Body Shaming Upswing & Mega Image When Content Drives ROI Victorious & Boombox San Francisco Storage

JUDGES’ COMMENTS

Victorious & Capsule Supplies A Dose of Success

The judges commented that this was a solid entry overall. The results from the campaign feel very promising, particularly for a 22k euro campaign; They took into account the behavior of the search engine and adapted their content strategy in a sophisticated way which was impressive to see.

Victorious & Printivity A Blueprint for Success Victorious & Gema & Co A Powerful Engagement

Best PPC Campaign THE MEDIA IMAGE & REFINITIV Rebrand and Restructure - Sustaining Efficiency at Scale for A New Brand SUMMARY

FINALISTS

TMI is an independent, performance-driven digital media agency. We have been working with Thomson Reuters/Refinitiv since June 2018. In the second half of 2018, we focussed our efforts on the expansion of the AMERs region and in 2019, we were given increased budgets in order to take on the challenge of global expansion of the Refinitiv Brand.

Crystal Marketing & Vehicle Accessories

To win this award would be a major achievement for TMI as it would signify a major operational triumph given that the project is so immensely large in scope and long-term in its orientation. Not only did it involve a restructure of the account but also rebranding of Refinitiv which was formerly known as Financial & Risk division of Thomson Reuters. The project focussed both on improving efficiency and increasing performance as well as familiarising consumers with the Refinitiv brand. We were tasked with making MoM efficiency improvements throughout 2019 whilst scaling Lead volume. We have more than achieved this goal, increasing Leads by 5-fold and decreasing CPL by 70%. As a result, budgets doubled for Q4 2019 and for the start of 2020.

JUDGESâ&#x20AC;&#x2122; COMMENTS The judges commented that this was a very well documented submission, with clear budgets and objectives and plenty of details concerning strategy and results. The campaign was delivered in a well thought-out manner. They demonstrated impressive conversion rates and cost reductions in conversion over time.

ForwardPMX & Tommy Hilfiger Success Beyond Search: How We Fueled Growth Across the Entire Tommy Hilfiger Business Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search TMI & Refinitiv Rebrand and Restructure â&#x20AC;&#x201C; Sustaining Efficiency at Scale for A New Brand

Best PR Campaign DIGITALOFT & COSMETIFY The Cosmetify Index SUMMARY

FINALISTS

Many people say that campaigns need to go off-brand and hook to wider topics, being totally non-promotional to drive success, however thatâ&#x20AC;&#x2122;s not the case.

Digitaloft & Cosmetify The Cosmetify Index

This campaign demonstrates the power of using data-driven content to not only build better links from the press but also to reach key audiences and position a brand as experts in their field.

Frank & Burger King UK Burger King Meltdown Frank & Huawei London Lights

JUDGESâ&#x20AC;&#x2122; COMMENTS The judges commented that this was a fantastic piece of data driven, creative content work on an incredibly tight budget that delivered terrific results hugely impressive.

Frank & Portsmouth Council (The D-Day Story) D-Day Soldiers of Sacrifice: Honouring the Fallen Heroes of D-Day

Best Not-for-Profit Campaign FRANK & THE LEWIS PUGH FOUNDATION The Long Swim SUMMARY Thousands of amateur swimmers swim the English Channel every year. The majority swim the 17 miles from Dover to Calais but Lewis Pugh isn’t like the majority of people. The Long Swim was the story of one man’s act of Herculean physical endurance that saw him swim the length of the world’s busiest shipping lane, to draw international attention to the triple threat facing the world’s oceans and the UK coastline, Last summer, The UN Patron of The Oceans swam 560km in 49 days with every stroke designed to instigate a renewed international focus on environmental issues. The Long Swim ended in Dover, where Lewis was met by the Environment Secretary Michael Gove. Three weeks later, Mr. Gove headed to the UN General Assembly in NYC & pledged that the UK would lead a global commitment towards protecting the world’s oceans.

JUDGES’ COMMENTS We felt that this was a nice initiative to drive awareness on a real world problem that delivered incredible results. The press attention was well deserved, a very impressive entry!

Best Marketing Campaign STEIN IAS & MARSHALLS From Start to Finish SUMMARY

FINALISTS

Marshalls supplies natural stone to the construction and landscape markets. It offers an end-to-end solution, manufacturing quality, ethically-sourced natural stone products,delivering them direct to site, and providing expert installation advice.

Be-Hookd & The Lumineers III: The Album

With low-cost, agile competitors eating into its market share, Marshalls needed to show the value of its premium offering and demonstrate its complete mastery of natural stone. It already had brand awareness, but needed to translate this into sales and propel users further along the buyer journey. Innovative, digital content pieces enabled all the selling points for stakeholders to coalesce into one coherent story, including From Start to Finish, an online interactive experience exploring Marshalls’ entire natural stone process that was unlike anything else in the market. Combining marketing automation and innovative content, this campaign generated significant demand and delivered exceptional ROI.

JUDGES’ COMMENTS The judges commented that given the niche target audience, this campaign proved to deliver significant value for the client and completely smashed the target objective on ROI.

Spurring Growth with the “Stay In & Glow” Campaign with Glamglow Stein IAS & Marshalls From Start to Finish The Think Tank Asendia 7 Destinations Campaign

Best Integrated Campaign LIST & FOUND W/J+D FORECASTING Integrated Lead Generation for Pharma SUMMARY

FINALISTS

Over the last 12 months, List & Found helped J+D Forecasting achieve £1.5m growth, increasing turnover by over 150%, through a comprehensive SEO & Social Media campaign.

List & Found w/J+D Forecasting Integrated Lead Generation for Pharma

J+D provide consultancy and software that helps pharmaceutical manufacturers develop new and essential medicines. After having challenges driving inbound leads, they approached us to help with their digital strategy. To increase inbound leads, we carried out a deep analysis of their current target audience and previous performance. Our comprehensive analysis led to the creation of a highly-targeted, integrated digital marketing strategy, with social advertising working alongside SEO and content, targeting a completely new audience for J+D. Our target was to achieve 3 enquiries per month. Such was the success of the campaign, we averaged 16 high-quality enquiries per month, leading to exponential growth for J+D and an ongoing relationship as their digital marketing agency. There’s no doubt that we’re a small agency, but we have a huge impact on our clients’ businesses. Winning this award would not help us stand out as a credible and effective agency, but also help us attract the best talent to continue growth.

JUDGES’ COMMENTS We felt that this entry showed nice objectives and it was great to see their objectives linked to results! They are a small agency making a big impact with excellent campaigns and results.

The Think Tank Asendia 7 Destinations

Best Event FRANK & HUAWEI London Lights SUMMARY

FINALISTS

In April 2019, Frank executed one of Huawei’s most ambitious projects to date by bringing the Northern Lights to London. Why? To celebrate the launch of the Huawei P30 Pro, the phone with unparalleled low-light photography capabilities. And what better way to show-off the handset’s low- light capabilities than to photograph something which only appears in the dark and is notoriously difficult to capture.

Bluleadz & BandGrip AAOS Event Marketing

Not only did the stunning event which took place over three nights at the Tower of London, give consumers the opportunity to try the Huawei handsets, it perfectly conveyed the brand message of ‘humanly possible’ and was so successful it saw Google searches for the P30 Pro handset increase by a whopping 421%. In addition, more than 4,000 people came to see the spectacle and following Frank’s media outreach, global media coverage was secured, spanning all the way to Australia where Frank replicated the spectacle in Sydney two weeks later.

JUDGES’ COMMENTS This event idea was incredibly clever and very creative. It was a great idea especially using something not visible to the naked eye to show how good the Huawei camera is.

Frank & Huawei London Lights

Best Crisis Communications or Response Campaign BEE DIGITAL & EMPIRIBOX

Delivering Science Lessons during COVID-19 SUMMARY

FINALISTS

Bee Digital is a 10 year old marketing agency that helps education products get into schools in order to help improve the lives of teachers and children across the globe.

Bee Digital & Empiribox Delivering Science Lessons during COVID-19

We have battled against £billions in budget cuts, helped to raise money for teacher mental health charities, and been able to work with some of the most passionate and inspiring brands. Our clients don’t have multi-million-pound budgets, and so we always need to think creatively. Winning an award would feel like a success for all our hard work over the last decade, but also a much-needed win for the sector in general.

JUDGES’ COMMENTS The judges highlighted that this campaign demonstrated solid objectives with a clear goal and nice focus on education. Great performance from a simple but effective strategy.

Brand Advance & NHS Ramadan COVID-19 Campaign

Campaign Effectiveness Award DIGITALOFT & KITCHEN KNIVES UK eCommerce SEO Delivers a 2114% ROI SUMMARY

FINALISTS

This win goes to show that SEO doesn’t always need big budgets and that a well thought out strategy which combines great content, technical SEO and link acquisition can drive huge growth for a brand, even in a competitive space.

Be-Hookd & The Lumineers III: The Album

Results don’t come overnight, however a continued push and resources allocated in the right way, combined with patience and trust in an agency partner, can deliver a phenomenal ROI.

Bluleadz & OnPoint Consulting Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 2114% ROI

JUDGES’ COMMENTS We were extremely impressed to see a hugely successful campaign with such a modest budget. We were really impressed at the level and volume of strategic content produced by this agency and their results were exceptional.

The Think Tank Asendia 7 Destinations

Best Global Campaign OBAN INTERNATIONAL & AXA Global Healthcare - Selling health insurance and peace of mind to expats SUMMARY

FINALISTS

AXA - Global Healthcare provides expats with private medical insurance and peace of mind.

Be-Hookd & The Lumineers III: The Album

AXA and Oban are rightly proud of this campaign which ran in 141 countries and comprised worldwide always on PPC, generation and localisation of website content and technical SEO. Our targets for FY 19/20 were to deliver a third more organic traffic and reduce the CPA by 25%. However, new complex compliance regulations brought in on the back of Brexit, IDD and more were threatening to destroy our existing highly successful campaign. We took the opportunity to get back to basics and challenge everything we were doing. Through meticulous attention to detail, hyper granular planning, an innovative restructure and improved timeliness of response we smashed our targets. In the previous year we had reduced the CPA from £137 to £65. By the end of March 2020, we were delivering £18 CPA and 68% more organic traffic, with as many leads as the client could service. We would be thrilled for a global campaign in a highly regulated sector with complex global rules to win - for outstanding results, delivered through meticulous planning and implementation and sheer hard work.

JUDGES’ COMMENTS The judges commented that this was a truly global camapign and given the budget and the amount of time they had demonstrated some fantastic results.The entry was well detailed and showed a solid concept being well executed.

Oban International & AXA Global Healthcare – Selling health insurance and peace of mind to expats The Think Tank Asendia 7 Destinations

Best Agency Culture PEAK ACE AG SUMMARY

FINALISTS

Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics).

Peak Ace AG

The Global Agency Award for “Best Agency Culture” would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2019, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can make a little money. Making sure your employees are the best treated, most experienced and happiest in the business? That’s how you run an agency; and employee happiness is at the heart of what we do.

JUDGES’ COMMENTS This agency puts a lot of energy into its people development. It is clearly a successful agency that has made a conscious decision to put extensive resource into honing its culture and people to drive business results, especially with the continued education and development programs.

Somo Stein IAS Velo Victorious

Best New Agency BROADCAST REVOLUTION SUMMARY

FINALISTS

We launched in July 2019 with a vision to redefine our sector. Broadcast is one of the most powerful ways to gain endorsement and exposure for a brand. Handled badly, it can topple a business or career. Handled well, it can flip opinion, drive sales and change behaviour. But for too long, it’s been an add-on or afterthought, with little focus on quality over quantity or causing real impact. Our mission is to change that.

Broadcast Revolution

Current clients include Uber, Amazon, Santander, Co Op, National Lottery. Six staff. Tipped as one of PRWeek’s Agencies to Watch. 89 Clients to date. Two thirds work with us directly. 71% of clients have worked with us more than once in past 12 months. 127 hours of free training given to the industry and 42 hours of workshops. £115,000 worth of consultancy hours to charity pro bono. We’re on a mission to redefine our type of PR consultancy and it’s working. Here’s why we think we should be your new consultancy of the year 2020.

JUDGES’ COMMENTS The judges highlighted that this agency have a really strong client list and strong results for a relatively new agency. We enjoyed seeing that this company is really bringing back some offline traditional marketing channels and there is commendable commitment to gender and BAME diversity in spokespeople and clear care for employees. Also impressive to have such a large commitment to charity at such an early stage.

The Wild The Nuñez Co

Biddable Media Agency of the Year LOGICAL POSITION SUMMARY

FINALISTS

Logical Position customizes end to end digital marketing solutions for businesses of all sizes. With offices in 7 cities across the US, our 637 employees thrive in collaborating beyond geographical borders to solve business problems for our 4,500+ clients. Founded by our co-CEO Michael Weinhouse, Logical Position is committed to building our clients’ online success with integrity and transparency. Inspired by serving others, these values drive Logical Position’s effort to provide the best experience for both clients and employees.

Logical Position

We know that the service we provide isn’t just digital marketing, it’s a partnership that requires honesty and respect for the best interests of any organization we take on as a client. This partnership mentality LP has adopted enables both the agency and its clients to achieve a higher level of success. Being acknowledged by the Global Agency Awards would validate the work our company is doing to grow businesses of all sizes, all over the world.

JUDGES’ COMMENTS The judges commented that it was great to see that SMB are treated as their own business because as they rightly put it, the agency is nothing without the clients. They demonstrated simple but effective good use of automation and their results are hugely impressive, well done!

Pole Star Digital

Digital Agency of the Year FORWARDPMX SUMMARY

FINALISTS

ForwardPMX is a global brand performance and full-service media agency designed to help brands find the change that fuels meaningful growth to their businesses. We act as our clients’ dedicated, strategic business partners – partners that not only push their media programs to new heights, but also look for challenges across their organizations that we can help solve through our in-depth, consultative approach to total business growth. We employ 1,000 of the industry’s most distinguished talent in over 20 offices around the world – giving us the ability to help brands scale globally, while reaching consumers and understanding local market nuances with precision.

Apadmi LTD

Over the years, we have evolved our data, strategy, technology and brand performance solutions to meet modern marketers’ needs, helping CMOs achieve their marketing and business goals, and driving connection within organizations to ultimately deliver the best marketing experiences to consumers. ForwardPMX is a proud member of the Stagwell Group, which was born as the alternate to the traditional holding company, and now combines best-in-breed talent across marketing and digital transformation, communications, research and insight, media and technology to deliver holistic growth to enterprise brands and businesses.

JUDGES’ COMMENTS This judges commented that this was a very, very impressive submission and agency. They are a global business with global clients - and seemingly very forward thinking. The entry tells a clear story about this agency and the journey they set out on in the beginning of 2019. This is one of the best agency entries the judges have seen, highlighting fantastic client wins, work delivered, agency growth and more.

CDS Digitaloft ForwardPMX Peak Ace AG Quisma Sweden

B2B Agency of the Year STEIN IAS Advancing B2B On Purpose SUMMARY

FINALISTS

When Stein and IAS came together seven years ago to form the global agency brand Stein IAS, we did so through the prism of purpose.

Jargon PR

Ours was and is to advance the theory and practice of B2B marketing to help make our clients the most important in their markets. This past year, more so than ever, we put purpose into practice. By advancing B2B marketing, we significantly and substantively advanced our clients, people, communities, offering â&#x20AC;&#x201C; and our own commercial success. Our case for Agency of the Year comes down to this one, all-important concept: purpose. It is our sustained commitment to purpose that enables us to evolve ahead of the curve and thrive. A B2B leader for 46 years, this last year our purpose led us to one of our most successful years ever

List & Found Move Marketing Ltd Stein IAS Advancing B2B On Purpose Velo

JUDGESâ&#x20AC;&#x2122; COMMENTS We felt that that this agency have demonstrated excellent results as an agency and for individual clients, backed by stellar campaigns and brand to demand ideas. These campaigns stand out for all the right reasons and the achievements for this agency are in a league of their own. Ethical commitments and their gender balance, are commendable as are the associated achievements.

SEO Agency of the Year NOVOS SUMMARY

FINALISTS

NOVOS was founded over a year ago, with the aim of helping eCommerce companies get specialised SEO support tailored to platform solutions which are unique to the eCommerce brand and not ‘generic SEO best practice’.

Delante

The founders and SEO specialists, Antonio and Samuel, who met while working for an agency, realised how the traditional agencies were bogged down with hierarchies, micromanaged employees, and complex SEO jargon which affected the service that the client received. So, NOVOS was created as a specialist eCommerce SEO agency built on the values of simplicity, transparency and equality. Following a participative leadership model, the founders have successfully created an agency with an average team age of below 25, where employee happiness is measured (using Happiness Index) and valued more than performance, and where the clients feel that the agency account managers are an extension of their inhouse team. In just over a year, the agency has grown its team from 2 to 13 and worked with big 80 eCom brands including Made.com, Deliveroo, Simba Sleep, Thread.com, Trotters, Bloom & Wild and Patch etc. Winning the award would encourage our team to achieve even higher goals whilst inspiring other young professionals like us to launch their own businesses.

JUDGES’ COMMENTS Tthis was a very solid entry that shows the benefit of their work for their clients business. They have demonstrated a positive approach to the work environment and team happiness which is great to see. The strategy was very well executed, especially with the budget given.

Digitaloft NOVOS Peak Ace AG Upswing Victorious

Integrated Search Agency of the Year PEAK ACE AG SUMMARY

FINALISTS

ForwardPMX

JUDGES’ COMMENTS The judges commented this agencies focus on staff and continuous improvement of the working environment is well appreciated and their career development is exceptional. They demonstrated a great presentation of results across different channels as well as thier campaigns, objectives and results.

Logical Position Peak Ace AG

Social Media Agency of the Year BE-HOOKD DIGITAL SUMMARY

FINALISTS

Be-Hookd is the reactive digital agency for the stars of entertainment, lifestyle and music. We are a team of 25+ people located across our London and New York offices, with diverse backgrounds, achieving an always-on, round the clock service across some of the biggest entertainment markets. We have deliver UK number 1 album and single campaigns for the likes of The Script, Tom Walker, Paul Weller, Tinie Tempah and Sean Paul. We are a team who intrinsically research the latest trends, audience and consumer behaviours. We are social-first thinkers who seize opportunities to create culturally impactful moments that last. We help develop your audience’s passion points to accelerate growth and engagement. We connect the dots of your social media campaign with the help of our agency products. We understand that today’s social media users are always on and authenticity is key for a social strategy that resonates with an engaged audience. We lead by a pre, during and after strategy underpinning content distribution and driven by interaction.

Be-Hookd Digital

We are early adopters of social features and trends which helps us to maximise results along with developing our own tools to increase our the quality of our work. Our insights driven approach means we can execute globally impactful and beautiful campaigns for our clients This award marks a mile stone for the business, highlighting the achievements of some of the highly impactful campaigns BeHookd Digital has delivered over the past year.

JUDGES’ COMMENTS The judges found this agency had nice objectives that focus on CSR as well as commitment to employee satisfaction, growth and furthering capabilities within the agency. A strong all-round set of objectives. The capitalisation on the Peppa Pig/Stormzy meeting is fantastic and hilarious, the judges struggled to fault them here.

Pole Star Digital

Marketing Agency of the Year FORWARDPMX SUMMARY ForwardPMX is a global brand performance and full-service media agency designed to help brands find the change that fuels meaningful growth to their businesses. We act as our clients’ dedicated, strategic business partners – partners that not only push their media programs to new heights, but also look for challenges across their organizations that we can help solve through our in-depth, consultative approach to total business growth. We employ 1,000 of the industry’s most distinguished talent in over 20 offices around the world – giving us the ability to help brands scale globally, while reaching consumers and understanding local market nuances with precision. Over the years, we have evolved our data, strategy, technology and brand performance solutions to meet modern marketers’ needs, helping CMOs achieve their marketing and business goals, and driving connection within organizations to ultimately deliver the best marketing experiences to consumers. ForwardPMX is a proud member of the Stagwell Group, which was born as the alternate to the traditional holding company, and now combines best-in-breed talent across marketing and digital transformation, communications, research and insight, media and technology to deliver holistic growth to enterprise brands and businesses.

JUDGES’ COMMENTS This agency have demonstrated exceptional growth; contribution to industry by way of keynote speakers and industry reports including COVID playbook and commendable dedication to developing leadership internally. Their technological innovations regarding big data demonstrates a real value ad for clients over and above the usual marketing agency value. Well done.

Independent Agency of the Year THE MEDIA IMAGE SUMMARY

FINALISTS

In 2015, The Media Image won the Best Small PPC Agency award at the 2015 UK Search Awards. At that stage, the agency had 8 staff. Since then, TMI has opened 3 offices outside of London - in New York, Riga and Cape Town - and 60% of our revenue is generated in the United States. We employee 64 staff and have a 59% to 41% gender split in favour of women.

Digitaloft

In 2019, we were nominated 4 times for Best Large PPC agency in various UK, US and European awards events as well as for the 2019 European Search Diversity, Inclusion & Equality Award. A week before the official opening of our American operations, we were nominated for Digital Agency of the Year in The Drum Agency Business Awards US. In early November 2019, we were nominated for the Rising Star of the Year Award in the 2019 Microsoft Advertising Regional Partner Awards. 2019 marked our inaugural listing on the FT future UK 100 and a second listing in the FT 1000: Europe’s Fastest Growing Companies. Winning Independent Agency of the Year would be the culmination of 5 years of deliberate and committed striving to scale this agency into the major leagues without losing the ability to service our clients and nurture our staff like we have always done.

JUDGES’ COMMENTS This particular agency have demonstrated solid objectives with huge staffing goals. Gender diversity is at their core which is so refreshing to see. The judges were impressed by their growth of net revenue and new employee’s, especially during the COVID-19 pandemic.

Jargon PR Peak Ace AG Somo The Media Image

PR Agency of the Year JARGON PR SUMMARY Winning this award would be the ‘icing on the cake’ for the team at Jargon PR after an incredible 12 months that has seen record growth, investment and momentum at the agency. Founded in 2009, Jargon PR delivers global campaigns across various sectors within the B2B technology industry. Based in Hampshire, our team achieves impressive business outcomes for clients and as a result, we have had another successful 12 months of growth and client wins. Underpinning our recent achievements are our core values. This includes the launch of our four-point Environmental Sustainability plan, becoming a nationally recognised ‘Disability Confident Employer’, and implementing the MIND wellness action plan to protect and care for our team members. Awards, nominations and league tables have all recognised Jargon PR’s growth and progress. To win the Global Agency Awards for PR Agency of the Year would truly round off an incredible year.

JUDGES’ COMMENTS We were a particular impressed with the focus on CSR this entry showcased including minimising its carbon footprint and environmental impact, and an emphasis on mental health, hidden disabilities and ethnic minorities. This is an agency that are actually addressing the gender balance in leadership which is great to see.

Multi-Territory Agency of the Year FORWARDPMX SUMMARY

FINALISTS

ForwardPMX

JUDGES’ COMMENTS The judges highlighted that this agency had amazing client wins and the way they have pivoted during COVID-19 is great to see. They have shown great growth recruiting and internal promotion for home grown talent recognition, coupled with an external focus to elevate the industry. They are leading the way with FP consulting, a model for others to follow and are extremely forward thinking.

Peak Ace AG

Best Global Small Agency of the Year DIGITALOFT SUMMARY

FINALISTS

This win is a real testament to the whole Digitaloft team and goes to show how creativity and innovation drive success for clients.

Digitaloft

Over the past 12 months, the team have delivered some outstanding campaigns and associated results for a wealth of brands across the world and this win backs up the ability of the team to launch campaigns which make a difference for our clients.

Imprint Innovation Visual Jargon PR Move Marketing Ltd

JUDGESâ&#x20AC;&#x2122; COMMENTS This agency provided a detailed breakdown of agency staffing and new campaign wins along with impressive year on year agency growth. You can tell there is an overall emphasis on quality not quantity with this agency and they demonstrated a tonne of creativity in a stand out entry submission!

Onely â&#x20AC;&#x201C; The One and Only Technical SEO House Swipe Right PR

Best Global Large Agency of the Year PEAK ACE AG SUMMARY

FINALISTS

Apadmi LTD

The Global Agency Award would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2019, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can make a little money. Making sure your employees are the best treated, most experienced and happiest in the business? That’s how you run an agency.

JUDGES’ COMMENTS This entry is one of the most thorough and well-rounded entries the judges have seen giving a very clear picture of the agency. We appreciated the emphasis placed on staff and company culture in this entry, highlighting that successful agencies are made up of more than just great client work. Well done!

Brand Advance ForwardPMX Peak Ace AG