Global Agency Awards 2021 by Don't Panic Events

BOOK OF THE NIGHT

Best Social Media Campaign RISE INTERACTIVE & COLOURPOP Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale SUMMARY

FINALISTS

Marketers are under more pressure than ever to prove that paid media is contributing to the bottom line of the business, and not just delivering marketing KPIs. In this campaign we helped ColourPop get every penny of their social campaigns working harder by strategically serving the right message at the right time to the right user.

Chain Reaction & Dubai Opera From Home to Stage

This campaign demonstrates the power of combining the right audience approach with technology to enable the strategy at scale, ultimately delivering true business value for ColourPop.

Gravity Global & Man Truck and Bus SUPERHUMAN Puzzle & wilko A Little Christmas Magic ROAST, Tin Man & Get It Right (from a Genuine site) The Get It Right campaign SSDM & Dynfly Kiss the Box Good-Bye Stand Out Digital & Akt London Born to perform

JUDGES’ COMMENTS This was a really clear submission which demonstrated great results and displayed a detailed implementation strategy. There has been some real out of the box thinking for this campaign which really impressed us.

Best SEO Campaign 93X & KADENCE INTERNATIONAL SEO campaign to turn Kadence’s website into a marketing machine SUMMARY

FINALISTS

This has been one of our most exciting partnerships, turning Kadence’s website into a marketing machine through an SEO campaign.

Chain Reaction & ADCB SEO is the Currency that Brings in more Business

The SEO campaign began in the very foundations of a website redesign and development project via keyword mapping and research, content planning, site architecture and other strategies. The SEO campaign gathered and maintained momentum thereafter through creative content strategies, link building, research and review. Winning this award would be a testament to our belief that keeping SEO front of mind during a website redesign and build, and keeping the momentum with evolving SEO strategies there after, can truly become the core of a modern marketing strategy that yields tangible results, significantly impacting revenue.

Evolve Marketing & Buckhead Plastic Surgery The Plastix Growth Plan From little acorns… The SEO Works help House of Oak fell the competition Peak Ace & Zava Trust me, I am an online doctor Pixel Nordic & Speqta What Speqta E.A.T for breakfast in order to dominate the SERP of the financial sector in Sweden Reprise & Johnson & Johnson Finding Funnel Flow

JUDGES’ COMMENTS We thought that this was an extremely succesful campaign. The right content was in front of the right person at the right time. They acheieved great tangible results, and overall this is a great SEO campaign.

Rise Interactive & Dairy Management Inc. SEO + UX: A Team + Technology Approach to Boosting Website Traffic for Dairy Management, Inc. Victorious & Cunningham Legal SEO that Makes a Difference Victorious & Lychee the Label K-Popping to Success

Best PPC Campaign BURSTIT DIGITAL & RANDSTAD SWEDEN Let’s e-commerce this! 2.0 SUMMARY

FINALISTS

Randstad is a world-leading staffing and recruitment company, last year transformed Randstad into an ecommerce business via Google ads. This year we took the transformation even further by using offline conversions in combination with a virtual inventory per job. We now track the full recruitment process, from the first ad impression, to physical interviews, to appoint the perfect candidate, and at the same time pause any fulfilled job applications at the precise right moment to not overspend. By adding a unique value to each step in the process and per job, we can use precise ROAS bidding strategies.

Aria Resorts & Launch Online Selling holidays in a pandemic

By adding this valuable information we have been able to streamline the advertising to a pin-pointed audience and minimized the time Randstad used to put on finding the best candidates.

Nuuk & Artiphon Make Music in Seconds with Orba

Winning this price would definitely confirm that our passion for innovative solutions and being at the forefront is appreciated. It would also spur us to continue developing solutions that few have managed to pull off and show that Randstad has a top-class digital marketing team.

JUDGES’ COMMENTS This entry shows tremendous technical know-how and martech skills, along with impressive work to really re-think how the client approaches their marketing. We were really impressed with the out of the box, creative thinking. Overall, a very impressive entry and a worthy winner.

Big Reach Marketing & Aggregates Direct New Website Launch Merkle & Canon An Unrecanonisable Account

Peak Ace & Pool Chlor Shop Swimming against the COVID-19 tide Peak Ace & TIMOCOM Rebuilding Paid Search from Lisbon to Moscow Stand Out Digital & Caviar Passion Tripling revenue using a multi-touch-points strategy The Media Image & Debenhams Scaling Profitability & Efficiency Online – UK & Ireland WebDigital & Videnov Unleash the sales and go to 14200% ROAS

Best PR Campaign MILK & HONEY PR & PRICESPY Super Saver Campaign SUMMARY The Black Friday period is always a key moment in time for our client, the pricecomparison site PriceSpy, accounting for 15% of its traffic for the year in just one month. November as a result is also a key coverage driver. But while in previous years we regularly achieved several hundred clippings during this period, often this was a name mention only. In 2020 we were looking to deliver a creative campaign which allowed PriceSpy to own its unique narrative, while using this story to achieve true business results. Our client Ossie Bayram summarised what this campaign meant to the business: “Our objective was to personalise the brand and give PriceSpy a face consumers can trust. The Super Saver campaign definitely delivered in that respect, giving us one-to-one engagement with our target audience, while maintaining our core values of trustworthiness and impartiality. Due to the success of the Super Saver campaign, we have made it a key pillar of our 2021 strategy in the UK and are also rolling it out in our other markets across Europe.” Winning this award would be the icing on the cake in delivering due recognition to a team which has changed the course of how a top price comparison site “does” Black Friday.

JUDGES’ COMMENTS We felt that this was a solid entry with a traditional approach. The focus on data and insights are refreshing and the approach can be directly linked to the results.

Best Not-for-Profit Campaign THE MAVERICK GROUP & DHL EXPRESS DHL’s Got Heart SUMMARY

FINALISTS

Maverick is an independent integrated agency group driven by a passion for transforming brands, solving problems, creating meaning and delivering impact. We are an end-to-end collective of Transformation experts spanning strategy, creativity, agile delivery and commercial knowledge.

Anicca Digital & NHS Leicester City CCG Using paid media to ensure participation from Minority & “hard-to-reach” communities for Leicestershire NHS consultation for a new hospital

For us, winning an award for our work on DHL’s Got Heart (DGH) wouldn’t just be a marker of success for the campaign and its positive impact, but also celebrate the countless individuals within DHL that volunteer and give so much of their time to improve the communities and the lives of those around them, without expecting anything in return.

Chain Reaction & KHCF Don’t let Covid-19 Stop You from Saving Kids Who Are Fighting Cancer! CTI Digital & London Transport Museum Driving into a new digital era

JUDGES’ COMMENTS This is a great campaign that works globally and really recognises the extra work their employees do. It is amazing to see a company really live by its purpose and values and show employees that they are willing to invest in what matters to their teams. A real stand out winner.

Rise Interactive & Dairy Management Inc. SEO + UX: A Team + Technology Approach to Boosting Website Traffic for Dairy Management, Inc.

Best Marketing Campaign PEAK ACE & POOL CHLOR SHOP Swimming against the COVID-19 tide SUMMARY

FINALISTS

2020 was tough for many of our clients, which meant we felt very grateful and excited to work with Pool-Chlor-Shop, who actually saw an increase in business last year. Having completed our account restructure quickly, we could capitalise on all the unexpected demand that followed in the summer, thanks to our automated campaign creation approach. With both search trends and work situations changing at a moment’s notice, our team had to be quick on their feet to make the most out of the additional interest in pool supplies.

Gravity Global & Embraer The Profit Hunter

As a result of our strategy and the trust of our client, the team surpassed all goals with flying colours. Even more astonishing: these revenue figures could have been even higher, had pools not been so popular that the entire industry faced a shortage of them spanning the whole of Europe as early as May. Winning this award would be a confirmation for our team of how extraordinary our achievement was in 2020: in the face of a global pandemic, suddenly working 100% remotely and all the extra stressors COVID-19 brought, we produced excellent results for our client.

JUDGES’ COMMENTS This campaign demonstrated an effective use of budget and the evidence supplied was clear, with great focus on research and achievements. Super impressive work, well done.

Incubeta & Lovehoney 50 Shades of Ad Engagement Peak Ace & TIMOCOM Rebuilding Paid Search from Lisbon to Moscow Rise Interactive ‘Digital Domination’ Account – Based Marketing Strategy Increases New Business Revenue 23% YoY The Maverick Group & DHL Express Where Everything Clicks The Think Tank & Asendia e-PAQ Launch Campaign

Best Integrated Campaign GRAVITY GLOBAL & EMBRAER The Profit Hunter SUMMARY

FINALISTS

The Embraer ‘Profit Hunter’ campaign by Gravity outperformed competitor aircraft manufacturers globally.

Anicca Digital & Leicestershire NHS & Leicester City Clinical Commissioning Group Using paid media to ensure participation from Minority and hard-to-reach communities for Leicestershire NHS consultation for a new hospital

Giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline requested the campaign is reproduced on the nose cone of its own aircraft… hitting the front pages of international media This campaign deserves to win because the multichannel approach was truly connected and as a result outperformed all other manufacturers campaigns – some with 20x the level of spend. It’s now the industry’s number one talked about favourite globally as well as setting a new performance benchmark. •

Brand Mentions up 88.8% YoY totaling 939,913

•

Audience reach up 79.3%

•

Engagement up 26% YoY

•

Follower base growth rate is 150% faster than competitor Airbus.

•

Engagement per follower is x2 nearest competitor.

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44% increase in ‘likes’ YoY

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89% increase in ‘Earned’ posts YoY

JUDGES’ COMMENTS This campaign is a very innovative and unique idea, and the video content is of high quality and really creative. The results achieved were fantastic! Overall, this is a well-integrated campaign that appealed to the target audience.

Channel Bakers & Sanofi Q4 Gold Bond Full Funnel Approach Gravity Global & CFM Reflecting on a Clear Advantage Gravity Global & Man Truck and Bus SUPERHUMAN Rise Interactive ‘Digital Domination’ Account – Based Marketing Strategy Increases New Business Revenue 23% YoY The Media Image & Wander Beauty Leveraging Paid Search & Social For Greater ROAS The Think Tank & Asendia e-PAQ Launch Campaign

Best Event CARROT PRODUCTIONS Schooltime Showtime SUMMARY Like many others in the performing arts, our business came to an abrupt halt with the arrival of Covid-19 in March 2020. Our scheduled UK Wallace & Gromit: In Concert tour was cancelled, as were the performances in Japan, New Zealand and South Korea. As these shows were set to be our first staged outside the UK, this was a particularly devastating blow. We tour with The Snowman each December, staging 40+ shows in some of the UK’s finest Cathedrals and venues, alongside relaxed performances for people with additional needs and children staying in hospitals. In Autumn 2020, as venues cancelled our bookings, we decided to film our Snowman show to share with schools. To add value, we also devised additional videos and materials to support teachers, engage the children, and provide crucial employment opportunities for our musicians. The resulting ‘Schooltime Showtime’, whilst borne out of necessity, became a true celebration of our creativity and musicians. We also successfully staged one day of our live Snowman show, with 4 socially distanced performances at Chester Cathedral. There were tears of happiness from the orchestra and audience alike, as the poignancy of sharing live music touched everyone present.

JUDGES’ COMMENTS We really admire the hustle and grit it took for this agency to think this idea up and make it all happen. It was an event that will not just get them through the pandemic but will also be a lasting part of the business. A very impressive entry which is a very deserving winner.

Campaign Effectiveness Award THE THINK TANK & ASENDIA e-PAQ Launch Campaign SUMMARY

FINALISTS

A joint venture between La Poste and Swiss Post, Asendia is a global leader in crossborder parcel solutions and mail services.

Chain Reaction & Zid Preparation Ensures Success

Following extensive research around the introduction of a new product brand and offer with existing and prospective customers, combining focus groups and digital surveys, in January 2021 Asendia asked The Think Tank to take the e-PAQ brand to market. Communicating and promoting the new brand to existing and potential customers across 9 countries during January and February, the goal was primarily to raise brand and product awareness, delivering significant visibility across markets, whilst also informing and engaging existing customers. Lead generation was a secondary goal, with the only campaign conversion point being a ‘Request more information’ form on the e-PAQ landing page. The campaign combined PPC advertising with email nurturing, remarketing and PR to promote the brand to core ecommerce and retail audiences. Although the shift in brand awareness before and after were not measured, the campaign had a significant effect upon sales enquiries and the KIPs were exceeded by some way. The return on investment has already reached almost 4:1 in confirmed new contracts, with the value of proposals submitted and in negotiation increasing this to a potential of 17:1.

JUDGES’ COMMENTS We thought that the winning entry was head and shoulders above the rest. The agency demonstrated great implementation of the campaign and had a strong focus on thier target audience throughout. Extremely impressive work.

Evolve Marketing & Buckhead Plastic Surgery The Plastix Growth Plan Nuuk & LUMI The Effective Product Launch Peak Ace & Pool Chlor Shop Swimming against the COVID-19 tide SILVER - Peak Ace & TIMOCOM Rebuilding Paid Search from Lisbon to Moscow Rise Interactive & Dairy Management Inc. SEO + UX: A Team + Technology Approach to Boosting Website Traffic for Dairy Management, Inc. WebDigital & E-Acumulatori 34 times more revenue with 5% more budget and 2445% ROAS WebDigital & Videnov Campaign structure ready for 14200% ROAS Zorka.Agency YouTube Progress Bar for a Mobile Game Promotion

Best New Business Campaign RISE INTERACTIVE

‘Digital Domination’ Account - Based Marketing Strategy Increases New Business Revenue 23% YoY SUMMARY Rise Interactive is a full-service digital marketing agency with 2020 agency growth goals relying heavily on new business. Rise needed a powerful marketing and sales strategy that would directly impact the bottom line. Using robust research methods and focused target audiences, we sourced over 10,000 decision makers and leveraged every marketing channel to surround them with hyper-specific content speaking to their unique pain points. And all of these impressions drove to our digital home, the Rise website. Rebranded and redesigned by our award-winning customer experience team to let visitors know through a fast-evolving digital marketing world, Rise is staying ahead of the game.

JUDGES’ COMMENTS We really liked the analysis and strategic thinking that went into planning this campaign. It was a solid and well executed entry and the agency achieved some great results.

Best Global Campaign THE THINK TANK & ASENDIA e-PAQ Launch Campaign SUMMARY

FINALISTS

A joint venture between La Poste and Swiss Post, Asendia is a global leader in crossborder parcel solutions and mail services.

Gravity Global & CFM Reflecting on a Clear Advantage

JUDGES’ COMMENTS The content in the campaign was clever and engaging, it was perfectly matched to the target audience. We were really impressed with the strong results achieved. Well done!

Gravity Global & Embraer The Profit Hunter Nuuk & LUMI The Global Product Launch

Best Agency Culture PEAK ACE AG SUMMARY

FINALISTS

Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics).

Absolute Digital Media

The Global Agency Award for “Best Agency Culture” would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

Bind Born Social SILVER - Incubeta LinkGraph Milk & Honey PR NOVOS

JUDGES’ COMMENTS We felt this was an excellent entry. The agency have put great initiatives into action and it was good to see their results are being measured and employees have a say in the company culture and initiatives.

Oban International Swipe Right PR

Best New Agency AMBITIONABM LIMITED SUMMARY

FINALISTS

Ambition a pure play ABM agency focused solely on the tech sector. We’re based in London, but have a global reach delivered by a worldwide team of creative partners, skilled at creating ABM campaigns and content that resonate.

CRO:NYX Digital

We’ve built AmbitionABM around technology because that’s what we know best. Our team has extensive experience with leading technology companies, both client and agency side. This means we have an intimate understanding of the issues and challenges that our clients face – not least balancing time, budgets and targets. The AmbitionABM team are a passionate lot. Not just about our work, but about people - because we know that behind every purchase is an individual. Strategy, insights, data and content simply help us build meaningful relationships with them, leading to account wins and long-term business growth. We practice what we preach and we’re proud that our clients say we’re the most responsive and happy agency that they’ve dealt with. It means we’re building the kind of relationships with our clients that they want to build with their key accounts. Winning the ‘Best New Agency at the Global Agency Awards’ would mean our virtual team being recognised for their hard work and provide us the visibility we need to attract new customers and support our growth.

JUDGES’ COMMENTS This is a really exciting new agency. They have clearly used their time over COVID to develop an extremely solid foundation that has been laid with a core value proposition and roadmap for success. This agency is ambitious and growth orientated. It is clear that they are forward-thinking by adopting accreditations that align to their purpose and beliefs.

Evolve Marketing SILVER - Made By Giants xDNA Interactive

Biddable Media Agency of the Year LOGICAL POSITION SUMMARY Logical Position customizes end to end digital marketing solutions for businesses of all sizes. With offices in 7 cities across the US, our 850 employees thrive in collaborating beyond geographical borders to solve business problems for our 6,500+ clients. Founded by our co-CEO Michael Weinhouse, Logical Position is committed to building our clients’ online success with integrity and transparency. Inspired by serving others, these values drive Logical Position’s effort to provide the best experience for both clients and employees. We know that the service we provide isn’t just digital marketing, it’s a partnership that requires honesty and respect for the best interests of any organization we take on as a client. This partnership mentality LP has adopted enables both the agency and its clients to achieve a higher level of success. Being acknowledged by the Global Agency Awards would validate the work our company is doing to grow businesses of all sizes, all over the world.

JUDGES’ COMMENTS This was a very well-rounded entry which contained a lot of detail, we were really impressed with the work this agency is creating and the results they are achieving.

Digital Agency of the Year PEAK ACE AG SUMMARY

FINALISTS

Air Social Digital Marketing

The award for Digital Agency of the Year would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

JUDGES’ COMMENTS We were really impressed with how this agency are focusing as much on the employees as their clients, which provides a very strong picture of what the agency has been able to achieve across the board. They outlined each objective, performance metrics, and results very well, which was great to see.

CTI Digital Elevate Digital estound Logical Position SSDM

B2B Agency of the Year JARGON PR SUMMARY

FINALISTS

Over the last 12 months, Jargon PR has grown its portfolio of clients, and acquired B2B PR firm, Vantage Marketing. As a result, the agency has also welcomed a number of new staff members, almost doubling the size of its team.

SILVER - Arekibo

Staff wellbeing is at the heart of Jargon PR, and the agency believes that positive wellbeing contributes to its overall success. Its team continues to achieve impressive results for its clients and create innovative PR campaigns that deliver high quality results. During lockdown, Jargon PR has implemented a number of new activities to maintain staff wellbeing, including virtual tea breaks, Friday afternoon virtual socials and the Jargon PR Steps Challenge. Training and development has been another focus over the last twelve months. All staff are enrolled in the CIPR’s CPD Scheme, attend monthly lunch and learns, and each have an annual training budget of £1,000. Jargon PR’s sustainability plan includes: •

Carbon offsetting for all the flights made by Jargon PR’s MD

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Banned single-use plastics from the office and purchased reusable water bottles for all team members, reducing the need for plastic bottles

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Entire Management Team signed-up to Ecologi, which will see the team plant 48 trees per month

JUDGES’ COMMENTS This agency are doing things authentically and have done an exceptional job on the wellbeing of their employees. Their efforts to have an impact beyond just the campaigns they developed is very commendable, and its great to see them doing their part to ensure their carbon foot print is reduced.

estound Gravity Global

B2C Agency of the Year ELEVATE DIGITAL SUMMARY

FINALISTS

“We are innovators of the digital marketing industry in the Netherlands.” That’s a heavy statement, but one that we dare to make. Why?

Logical Position

• We shape ideas - In a fast-changing digital world, we believe our marketing strategies constantly need to be reassessed. That’s why we’ve created the “Customer Infinity Model”; a recurring data-driven approach in which we continuously gather insights to create highly effective campaigns. • We innovate - We are driven by innovation. A prime example is “AdCalls”; a SaaS that actively tracks phone call conversions. This fills a gap in the customer journey and is used to “feed” algorithms to make better decisions. • We share knowledge - We educate through our Digital Marketing Academy. Also, we host multiple events where professionals can discuss digital marketing. • We elevate digital - Absolute highlight? The Dutch Search Awards; organized by Elevate Digital since 2016 and generally considered as the most prestigious award a Dutch agency can win. As agencies of all shapes and sizes compete for these awards as a reward for their groundbreaking work, the bar is raised every single time. Although we can’t participate in our own Search Awards, winning the Global Agency Awards means acknowledgement for shaping the Dutch digital marketing culture.

JUDGES’ COMMENTS This agency are truly adding value to the industry. They provided great case studies within the entry and have achieved some impressive results for thier clients. Their objectives and tactics are also very clear in that they are a pure growth agency. Great work.

SEO Agency of the Year NOVOS SUMMARY

FINALISTS

We’re a 2-year-old startup agency that aims to help eCommerce businesses get specialised SEO support tailored to platform solutions unique to the eCommerce brand and not ‘generic SEO best practice’.

Inseev Interactive

Taking the vision of our co-founders, ex-agency employees, we create innovative SEO campaigns based on strategies that don’t put SEO in a silo but take a holistic approach. Despite being in the industry for less than 3 years, we have worked with over 100 eCommerce brands across 5 countries worldwide and helped them generate over £50 million in SEO revenue and an average ROI of 300%. Since last year, we have grown our team by 50%, recorded a 100% YoY growth, and set to reach £1 million in annual revenue as we close the financial year. While our business achievements make us happy, our real victory lies in establishing a positive company culture — where employee happiness is valued as much as their performance, where failures are celebrated as learning lessons, and where employee mental wellbeing takes centre stage in company policy frameworks. Winning this award will be a huge motivation for our growing team and will be the ultimate acknowledgement of the importance of a healthy company culture.

JUDGES’ COMMENTS This agency are really going above and beyond doing something new in the industry. We really liked the examples shared and were impressed with the achievements. It is great to see a company focusing on employees as much as it is on clients.

LinkGraph Peak Ace AG Pixel Nordic AB Reprise Digital Victorious

eCommerce Agency of the Year ELEVATE DIGITAL SUMMARY

FINALISTS

“We are innovators of the digital marketing industry in the Netherlands.” That’s a heavy statement, but one that we dare to make. Why?

Logical Position

JUDGES’ COMMENTS It was clear to see this agency’s strong commitment to improving the industry. They are creating fantastic work for their clients and have impressive company objectives. They are a very worthy winner for this category.

Threepipe Reply

PPC Agency of the Year PEAK ACE AG SUMMARY

FINALISTS

Bluebird Media

The award for PPC Agency of the Year would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

JUDGES’ COMMENTS This was a fantastic entry. It is really good to see the focus on employee wellbeing, training, progression and retention, especially in times of the pandemic. The entry displays a very solid outline of overall agency objectives and measurable targets. We were also impressed with the staff retention this agency has.

Burstit Digital Elevate Digital SILVER - Launch Online Logical Position WebDigital

Design Agency of the Year EACH&OTHER SUMMARY Winning the Global Design Agency of the Year 2021 would be another huge boost for the Each&Other team. In 2020, we were absolutely thrilled to be recognised in Europe as a leader in UX Design by winning the European UX Agency of the Year award. Our client list says it all. We are trusted by some of the world’s biggest brands to deliver for them, helping them improve their businesses through Design: Google, Zurich International and BNP Paribas plus many others. We thank them for believing in us. For 2021, we will focus on three big things: marketing, sales (particularly the big accounts that are our bread and butter) and entry to the German market. We’ve all put in so much hard work into winning business, delivering projects, growing the team, building our capability, pushing on creativity and creating one of the best places to work. Winning this award will truly help us to drive on and become the household name that we aspire to be globally, attracting the best of Design talent, including UX talent, winning the best of clients and delivering for them the game changing, high value business outcomes that they expect from the designs we produce.

JUDGES’ COMMENTS This was a very solid entry, the agency have an impressive clientele and we can see that they have achieved some really successful results. A very worthy winner.

Integrated Search Agency of the Year PEAK ACE AG SUMMARY

FINALISTS

Logical Position

The award for Integrated Search Agency of the Year would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

JUDGES’ COMMENTS We really liked how this agency is focusing on not just the client work, but also on the employees and their wellbeing. They have displayed detailed objectives and have exceeded their targets set. A really strong entry and a very worthy winner.

Marketing Agency of the Year ELEVATE DIGITAL SUMMARY

FINALISTS

“We are innovators of the digital marketing industry in the Netherlands.” That’s a heavy statement, but one that we dare to make. Why?

Big Reach Marketing

JUDGES’ COMMENTS This was a great submission. We really liked the explanation of the agency’s processes and how they develop campaigns for their clients. This is a great agency and a very worthy winner.

estound SILVER - Grupa TENSE Polska Logical Position Mosquito Digital

CRO / UX Agency of the Year EACH&OTHER SUMMARY Winning the Global UX Agency of the Year 2021 would be another huge boost for the Each&Other team. In 2020, we were absolutely thrilled to be recognised in Europe as a leader in UX by winning the European UX Agency of the Year award. Our client list says it all. We are trusted by some of the world’s biggest brands to deliver for them, helping them improve their businesses through design: Google, Zurich International, BNP Paribas plus many others. We thank them for believing in us. For 2021, we will focus on three big things: marketing, sales (particularly the big accounts that are our bread and butter) and entry to the German market. We’ve all put in so much hard work into winning business, delivering projects, growing the team, building our capability and creating one of the best places to work. Winning this award will truly help us to drive on and become the household name that we aspire to be globally, attracting the best of UX talent, winning the best of clients and delivering for them the game changing, high value business outcomes that they expect.

JUDGES’ COMMENTS We were really impressed with this agency and their clientele. Its great to see sucessful increase of revenue year on year, and we loved that they participate in a grad scheme for new talent. A very worthy winner.

PR Agency of the Year JARGON PR SUMMARY Over the last 12 months, Jargon PR has grown its portfolio of clients, and acquired B2B PR firm, Vantage Marketing. As a result, the agency has also welcomed a number of new staff members, almost doubling the size of its team. Staff wellbeing is at the heart of Jargon PR, and the agency believes that positive wellbeing contributes to its overall success. Its team continues to achieve impressive results for its clients and create innovative PR campaigns that deliver high quality results. During lockdown, Jargon PR has implemented a number of new activities to maintain staff wellbeing, including virtual tea breaks, Friday afternoon virtual socials and the Jargon PR Steps Challenge. Training and development has been another focus over the last twelve months. All staff are enrolled in the CIPR’s CPD Scheme, attend monthly lunch and learns, and each have an annual training budget of £1,000. Jargon PR’s sustainability plan includes: •

Carbon offsetting for all the flights made by Jargon PR’s MD

•

Banned single-use plastics from the office and purchased reusable water bottles for all team members, reducing the need for plastic bottles

•

Entire Management Team signed-up to Ecologi, which will see the team plant 48 trees per month

JUDGES’ COMMENTS This agency has done an exceptional job with the wellbeing of their employees, demonstrating a very clear employee well-being strategy. Their commitment to clients was also evidenced in the entry.

Independent Agency of the Year PEAK ACE AG SUMMARY

FINALISTS

Absolute Digital Media

The award for Independent Agency of the Year would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

Broadcast Revolution estound SILVER - Incubeta Jargon PR Logical Position Relevance

JUDGES’ COMMENTS This was a very thorough entry with lots of supporting information and evidence of the agency, objectives and results, and it is clear that they have placed employees at the heart of everything they do. This agency have a really solid and well-structured hiring process, development plan, and in-life employee journey. It is great to see some impressive results for the clients too. Congratulations.

Zoocha

Integrated Agency of the Year CHAIN REACTION SUMMARY

FINALISTS

At Chain Reaction, we treat our clients as partners. Our client’s goals are our goals. As well as helping them outperform their rivals in very competitive markets and sectors, we prioritise communication and collaboration, and ensure that we deliver strong performance results and an outstanding customer experience.

Air Social Digital Marketing

The last 12 months, in fact, have seen us go even further in our commitment to deliver best practice. Not only have we pulled together during Covid-19 – i.e., making an historic reduction to senior salaries to protect our workforce and creating a business continuity plan to ensure excellent customer outcomes – but we’ve also increased our workforce, turnover and client base, along with conducting a customer survey which revealed that 90% of our customers agree that Chain Reaction delivers more value than its rivals. Winning this award would mean everything to us. Gaining recognition on the biggest stage, in front of our peers and rivals, would be the perfect way to celebrate the hard work of our team in a year where the coronavirus has caused serious disruption throughout our industry.

JUDGES’ COMMENTS We felt this submission was a clear winner, the agency have generated really impressive results in a challenging market, at a challenging time. The entry displayed great growth and achievements. Well done!

Gravity Global Logical Position Semahead

Multi-Territory Agency of the Year PEAK ACE AG SUMMARY

FINALISTS

Logical Position

The award for Multi-Territory Agency of the Year would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

JUDGES’ COMMENTS We are really impressed by this entry and the focus the agency have on their employees and clients. They made a brave choice in 2020 by keeping their headcount which is something we really admire. They continue to create successful work and have submitted a solid, detailed entry. A very worthy winner.

Best Small Agency of the Year CLEVER TOUCH MARKETING SUMMARY

FINALISTS

Clever Touch Marketing is a results driven, all-round SEO agency which is putting Egypt front and center of the SEO spotlight with quality service to rival any Western digital agency.

93digital

We’re proud to have built a comprehensive team of experienced professionals in under three years that allows us to specialize in a wide range of services. We strive to provide outstanding customer service and deliver time and time again, ensuring we have built and retained a long list of satisfied clients worldwide.

Air Social Digital Marketing Burstit Digital

Although SEO is a male-dominated industry, we at Clever Touch like to go against the grain: our accomplished management team is exclusively female as well as the majority of our staff.

Clementine Com

Our company has had an average 40 percent YoY growth and is a prominent name within the global niche affiliate space.

Each&Other

It would be an honour to win the Global Agency Awards Best Small Agency of 2021. To be recognized amongst our peers for the work we have produced and secure our place as a leading service provider not only in North Africa, but the world.

JUDGES’ COMMENTS This was a really strong submission with great objectives and tangible results displayed. We felt that this agency has great work ethics and are really committed to their staff wellbeing.

estound Jargon PR SILVER - NOVOS Swipe Right PR

Best Large Agency of the Year CHAIN REACTION SUMMARY

FINALISTS

Elevate Digital

JUDGES’ COMMENTS We were very impressed with how this agency has dealt with recent challenges. They are consistent with creating successful work and the submission included great client testimonials. They are doing exactly what it takes to be a leader within the industry.

Logical Position Peak Ace AG The Media Image xDNA Interactive