Global Search Awards 2020 - Book of the Night by Don't Panic Events

RELIVE THE GLOBAL SEARCH PARTY New to 2020, the Global Search Awards, in association with OnCrawl, celebrated the very best in PPC, SEO and Content Marketing from across the globe. As you know due to COVID-19 restrictions and concerns around travel, this year’s Global Search Awards didn’t take place on a beautiful New York rooftop the way we had planned. It was not our usual Search Awards party, but we hoped you enjoyed the virtual celebrations and coming together online as much as we did, for one different but equally fantastic inaugural Global Search Awards. The entry quality was extremely high, and we had an outstanding number of entries for the first year, which is testament to the quality and expertise the Search industry has to offer. Our thanks go out to our global judges who had the unenviable task of shortlisting and deciding who went home with a prestigious trophy. We’d also like to take the opportunity to thank all of our sponsors and partners, who without their support, the Global Search Awards would not be possible. We’ll see you hopefully in real life in New York in 2021! Nicky Wake Founder of the Search Awards

CATEGORY SPONSOR

FINALISTS ClickThrough Marketing & SPAR Visible In Every Uk Town: From Near to Spar Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 1100% ROI NOVOS & Bloom & Wild Blooming Organic Growth Peak Ace & faireparterie Sharenting Peak Ace & kartenmacherei How Data Tells Wedding Stories Peak Ace & Yours Clothing Body Shaming Pixel Nordic & Big Baby An Epic Bugaboost Re:signal & ASICS Europe Running the SERPs marathon! SUSO Digital eCommerce Campaign: Establishing Brand Authority Upswing & Mega Image When Content Drives ROI

GLOBALSEARCHAWARDS BEST USE OF SEARCH RETAIL / ECOMMERCE (SEO) NOVOS & Bloom & Wild SUMMARY NOVOS was founded just over a year ago, with the aim of helping eCommerce companies get specialised SEO support tailored to platform solutions which are unique to the eCommerce brand and not ‘generic SEO best practice’. Participating in the ‘Best use of Search - eCommerce (SEO) category, we would like to nominate our campaign for Bloom & Wild. Our comprehensive eCommerce SEO strategy for Bloom & Wild, one of the UK’s fastest-growing startups*, followed a unique approach with the aim of growing the brand’s presence and revenue. We were able to implement significant changes to the domain that were overlooked by some of the leading SEO agencies that worked on the account before us. Our approach, focusing on locations, flower types, occasions and technical clean up, has helped SEO to become Bloom & Wilds number 1 traffic driving channel, growing by over 1 million sessions YoY and expanding the brand presence outside of London. We accomplished the feat with a small team of 4 working on the account-- outperforming larger SEO agencies. Receiving an award for this campaign would mean that hard work, a specialist approach and an ultra-targeted SEO strategy triumph over the size and budget of an agency.

JUDGES’ COMMENTS This was a great, creative campaign with very clear communication of the business value. A standout campaign with phenomenal use of content and technical aspects of SEO which allowed NOVOS to exceed their business targets.

FINALISTS Adobe & Micron Unlocking the Full Marketing Funnel Potential Barve Digital & Urbanista Best Use of Search BlueGlass & EAT.ch Maximum performance delivered

BEST USE OF SEARCH RETAIL / ECOMMERCE (PPC) ForwardPMX & Tommy Hilfiger SUMMARY

ClickThrough Marketing & SPAR Visible In Every Uk Town: From Near to Spar

Since 2017, ForwardPMX and PVH (parent company) have continued to strengthen our partnership by collaborating across even more brands, markets and channels.

Dept & Omoda Data centralisation results in a digital transformation at Omoda

Naturally, Tommy Hilfiger had ambitious growth targets this year, and we had to improve our return on investment in an increasingly challenging climate. The highly competitive designer clothing market and the emergence of direct competitors and resellers with extremely deep pockets made our task particularly tough.

Dept & Peek & Cloppenburg SEO growth with honest work ForwardPMX & Tommy Hilfiger Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business Horizon Media & Chobani Unlocking Cross-Selling on Grocery Essentials January Digital & Iconic NYC Born Brand Increase Revenue 68% Through Layered Bidding Logical Position & POC Sports eCommerce Campaign

How did we achieve this ambitious growth? We created bespoke dashboards, while combining insights and strategy across digital channels throughout the wider Tommy Hilfiger business. By combining data sources, we gave Tommy Hilfiger a view on multiple ROI-focused areas. This included, the relationship between the user’s primary search focus and the product sold, which produced critical insight into the products that are worth capitalising on based off conversion rate uplifts. This type of data analysis not only leads to business growth, but it can transform a consumers’ entire experience of the Tommy Hilfiger brand. Winning this award would cement the innovative work we have carried out this year, but more importantly, it would demonstrate our dedication as a strategic partner to Tommy Hilfiger, through our abilities to reach well beyond the boundaries of our media work to drive their business forward.

JUDGES’ COMMENTS This entry demonstrated a fantastic use of data in a search campaign, a really well thought out strategy which really stood out to us. ForwardPMX had an excellent strategy which made this entry stand out from the rest. A really big well done!

GLOBALSEARCHAWARDS BEST USE OF SEARCH FINANCE (SEO) Re:signal & WorldRemit FINALISTS

SUMMARY

Investing.com In-house SEO team All-in on Indexing

WorldRemit makes a positive impact on people’s lives - we are proud of our efforts in helping people find a better way to send money to the countries we optimised for - to support their family, send money for birthday, treatment or study (see Eugine’s story here, A tale of two sisters). We are selective about our clients and make sure their objectives correlate with our corporate value and do facilitate the things that matter for people.

Re:signal & WorldRemit A better way to send money Refinitiv A billion–dollar brand reborn Sure Oak & Advance Point Capital The Organic Shift Tide by Verve Search Victorious & Tower Loan SEO with Interest

WorldRemit has been a Re:signal client for over 3 years and the consistent delivery of high-quality work resulting in great results means our relationship is stronger than ever. We are very much an extension of their internal marketing team and as such we have a collaborative approach to working, using consultancy time to work from their offices, allowing us to maintain and nurture key client relationships. From March 2019 to February 2020 (25th Feb), our focused and targeted approach allowed us to increase organic sessions for Worldremit (excluding homepage traffic) to 6,089,437 in 2019/20, from 4,170,541 organic sessions in 2018/19. This was a YoY increase of 46.16%.

JUDGES’ COMMENTS We were impressed with the detailed audience segmentation in this entry. Re:signal’s objectives and targets were robust and honest which is always nice to see. It’s clear they are doing great work, a standout winner.

GLOBALSEARCHAWARDS BEST USE OF SEARCH FINANCE (PPC) Refinitiv FINALISTS Refinitiv A Star is Born SD Worx Activating state-of-the-art marketing automation tools to introduce entrepreneurs to a renewed payroll and HR solution TA & Zions Bank HECL The Media Image & Refinitiv Rebrand and Restructure: Sustaining Efficiency at Scale For A New Brand

SUMMARY In 2019, our team was given the ultimate challenge, migrate from a highly authoritative domain and brand that generated 3 straight years of strong growth in search revenue to a brand-new domain while continuing to improve search performance at a global scale. Our new investors, Blackstone Private Equity, were looking for quick returns as we were expected to compete with Bloomberg and other comparable brands and websites that have been around for over 20 years. This became even more crucial after the London Stock Exchange Group (LSEG) announced they had agreed with Blackstone to acquire Refinitiv for $27 billion dollars. A large-scale website migration would not be an acceptable excuse for a dip in performance. To tackle this challenge, we devised an innovative strategy that relied on our strengths as a business to transform our site into a lead generation powerhouse. Our small in-house team leveraged the power of our internal resources to successfully beat all our aggressive growth targets for site traffic, leads and revenue by the end of the year. This site transformation has enabled us to comfortably target even more ambitious sales targets in 2020 as we prepare to undergo yet another company transformation.

JUDGESâ&#x20AC;&#x2122; COMMENTS This campaign showed a good approach to restructuring the account. Refinitiv focused on different search engines and delivered amazing results. They targeted internationally, so a truly global campaign.

BEST USE OF SEARCH TRAVEL / LEISURE (SEO) Crafted & Eurotunnel Le Shuttle SUMMARY FINALISTS Accenture Interactive & Radisson Hotel Group Migration to success Crafted & Eurotunnel Le Shuttle Opening up Europe with Content Victorious & Blueboard Rewards to Remember Victorious & Exceptional Villas Searching for Paradise

Crafted is proud to partner with Eurotunnel Le Shuttle, supporting across web development and organic search. Alongside re-platforming the website, Crafted was tasked with overhauling an SEO strategy which wasn’t delivering results. This soon changed. Refocusing on content opportunities, we were quickly seeing improvements. The SEO team, armed with content writers and data analysts, set to work, understanding the varying customer needs and interests. Breaking out from the one size fits all content approach to a wellconstructed content strategy, it was built on customer insight, search trend data and an analysis of opportunity value vs feasibility. Eurotunnel Le Shuttle’s blueprint for a bold new approach to content, will continue to deliver growth.

JUDGES’ COMMENTS This this was a really solid entry that hit all the right notes! When tech and SEO join forces, wonderful things can happen - and this is certainly the case for this submission. Great work!

GLOBALSEARCHAWARDS BEST USE OF SEARCH TRAVEL / LEISURE (PPC) Adobe & Cunard SUMMARY

FINALISTS Adobe & Cunard Staying Afloat Amidst COVID INTREN & Accent Hotels Increase direct booking and fight OTAs @ Hotel Gotthard

Historically Cunard’s strategy focused on driving efficient web traffic as a primary objective based on the knowledge that most customers researched onsite and then called to convert. The Coronavirus Pandemic caused our contact centres to be overwhelmed with calls not for new business but rather customers who understandably wanted information about their bookings. This in turn led to dramatic increases in CPC as well as CPA that, coupled with the conservatively revised budgets and drastic pauses in operations, we simply could not continue with our existing strategy. We needed to adapt quickly as, although consumer behaviour was changing quickly and entering uncharted waters, we knew there was still in-market demand that we could capitalize on. Since implementing the new Conversion Funnel based strategy, we have seen continuous performance improvement which has been recognized as a success within the business. This is the only paid media we are currently running so it was critical to justify return on investment. Apart from ROI, the additional improvement in engagement metrics on-site such as Visits to Carts and even Revenue Per Visit proved that our strategy worked as we’d hoped and receiving an award to recognize this further would make this success even sweeter!

JUDGES’ COMMENTS The best way to describe this entry is that it was a bold and brave campaign, which delivered great ROI and impressive results especially during such uncertain times. Great work!

GLOBALSEARCHAWARDS BEST USE OF SEARCH GAMING Serpact SUMMARY FINALISTS Serpact Betenemy: SEO Penalty Recovery in 3 Months SUSO Digital Sports Betting Campaign: New Market Penetration Verve Search Link Building for Buzz Bingo

SEO Penalty Recovery in just 3 months was a big challenge for our company and something we have never done before. Having short time made us even more creative to develop an unique approach, based on extensive analysis work for preparing the optimal action plan to recover the website. One of the most significant parts of the overall strategy was the creation of our own tool, based on our own developed algorithm, as a part of the work on the content and on-page optimization of the website. We would be really thankful and it will mean really a lot to us to be part of the winners, as we strongly believe that the strategy we created is unique, creative and hard to be performed, because usually much more time is needed for recovering a website from a Google update penalty.

JUDGESâ&#x20AC;&#x2122; COMMENTS Serpact has delivered some really impressive results for their clients. Some of the timeframes they worked with were also very impressive. An all-round stand out entry in this category.

BEST USE OF SEARCH THIRD SECTOR / NOT FOR PROFIT Crafted & Médecins Sans Frontières FINALISTS Crafted & Médecins Sans Frontières Supporting the frontline of humanitarian care Pixel Nordic AB & Göta Energi Enlightening the SERP by Keyword Governance

SUMMARY The Crafted team are incredibly proud to support Médecins Sans Frontières’ global humanitarian work. At the all-important Christmas period, we were tasked with raising awareness and donations for the Emergency team (E-team). When disasters hit, it’s the E-team who are sent in the first 12-48 hours to assess the need and start providing care. They were first on the ground during the West Africa Ebola epidemic and more recently dispatched across the world to provide aid during the Coronavirus outbreak. We needed to connect potential donators with this fantastic team’s work. Bringing MSF’s frontline to life, our Christmas digital campaign ran across display, social, audio, video, paid search and integrated with tv, radio, press, and direct mail activity. Online donations surpassed £1.2 million. The best bit? This is just the beginning. This campaign, and future ones, will help MSF to continue their incredible work for years to come.

JUDGES’ COMMENTS This was a complex campaign with a multi-channel approach. Crafted demonstrated clear and distinct goals from the very beginning, and it was a great use of 10-year sample size to really get a good measurement of success.

FINALISTS Amplexor Next-Generation Intranets Campaign Perficient & Arrow Electronics Expert Content Campaign Refinitiv A billion–dollar brand reborn SuperOffice Global Search Strategy 2020 Tide by Verve Search Traffic Builders & Pon Business Mobility Low Budget, High Impact Victorious & Blueboard Rewards to Remember Victorious & Conexwest Let’s Ship It! Victorious & FastSpring Your Keyword Cart is Full

BEST USE OF SEARCH B2B (SEO) Traffic Builders & Pon Business Mobility SUMMARY This campaign shows that even with a limited budget a lot is still possible if you make sure you implement the right strategy, set the right objectives and work together as an agency and brand. SEO can be tricky because it depends on more factors other than having good content. Building authority, having the right back end, getting to know the audience and monitoring automotive trends all made a huge impact on the impressive results of this campaign for Pon Business Mobility. Traffic Builders is extremely proud to work for this brand and together we have set new objectives for 2020 to build on the foundation set this past year. Traffic Builders was founded in 2001 and is a data-driven full-funnel digital marketing agency. Independent, transparent and with a pure passion for measurable results. We handle everything for our clients, from strategy and media to creatives and digital analytics. For strategy implementation, we use our trademark registered REAN marketing model. The model helps determine the right KPI’s for the different phases of the customer journey, known in REAN as the Reach, Engage, Activate and Nurture. By using REAN you reach the right target groups, at the perfect moments and with the right messages in the right phase. That’s what we call full-funnel digital marketing.

JUDGES’ COMMENTS This was truly impactful and delivered great results for the client. Absolutely core SEO done very well! Traffic Builders had challenging objectives and a niche market, however the campaign delivered and was a great success.

GLOBALSEARCHAWARDS BEST USE OF SEARCH B2B (PPC) Refinitiv FINALISTS Modern & Hyland Take Optimisation To The Max Refinitiv A Star is Born SD Worx Activating state-of-the-art marketing automation tools to introduce entrepreneurs to a renewed payroll and HR solution

JUDGESâ&#x20AC;&#x2122; COMMENTS A huge well done for taking up this challenging project and succeeding extremely well. There is good evidence to support Refinitivâ&#x20AC;&#x2122;s claims and to show their challenges. It was a well-planned and run campaign with amazing results. A truly global campaign.

FINALISTS BlueGlass & Medela The Rise of Mum’s Journey Claneo, ContentFleet & Henkel Global SEO: Thinking Global, Acting Local Delante & Z Klockow Building Technical SEO Blocks to Increase Income Dept & Peek & Cloppenburg SEO growth with honest work Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 1100% ROI Digitaloft & Veygo Driving SEO Success with Digital PR Pixel Nordic & Partytajm The ultimate Keyword Challenge: the paradox of on–page optimization Re:signal & ASICS Europe Running the SERPs marathon! Victorious & Felix Gray Visions of Keywords

SILVER AWARD Peak Ace & kartenmacherei How Data Tells Wedding Stories

GLOBALSEARCHAWARDS BEST USE OF SEARCH B2C (SEO) Re:signal & ASICS Europe SUMMARY ASICS is one of the leading sports brands in the world, renowned for its leading-edge and forwardthinking approach to sport enhancing athletic gear. Their products inspire greatness, helping customers to become faster, stronger to improve their sporting performance. ASICS approached Re:signal in December 2018, disappointed with the SEO agencies because they had been stagnated, couldn’t meet their targets, and the activity that they had carried out didn’t satisfy their level of ambition. We were set up with a high growth target of 30% organic uplift YoY which they had failed to achieve in the previous years. Re:signal and ASICS Europe have built a fantastic working relationship, which has grown from strength to strength as we work together to drive results. In 2019 (from the start of partnership in Jan until Dec), our focused and targeted approach allowed us to drive a YoY increase of 41.7% in organic traffic and 93.7% in revenue when compared to 2018, equal to €2.17m more than the client’s revised forecast! To win this award would be a real credit to all the hard work that has been conducted by the team working together and being committed to driving meaningful results aligned with our clients business goals.

JUDGES’ COMMENTS A fantastic execution of a well-structured strategy with plenty of numbers and real examples. A very impressive and thorough campaign, well done!’

FINALISTS Barve Digital & Urbanista Best Use of Search â&#x20AC;&#x201C; B2C BlueGlass & EAT.ch Maximum performance delivered

BEST USE OF SEARCH B2C (PPC) Rise Interactive & Stanley Steemer SUMMARY

Elevate Digital & Pip Studio Automated Profit Driven PPC Campaigns (International)

Rise Interactive is a full-service digital marketing agency specializing in Media, Analytics, and Creative/Web Development. Our vision is to be the leaders in leveraging data to help brands make smarter marketing investments.

Horizon Media & Anonymous AEP to the Max

We have specifically innovated to solve for the challenges that large, complex brands face when using search marketing, including managing hundreds of franchise locations with unique budgets and goals and optimizing search for business outcomes, as we did for Stanley Steemer. We believe that with smarter and more innovative uses of data, brands can find an edge in even the most competitive environments. Winning this award would prove just that.

January Digital & Iconic NYC Born Brand Increase Revenue 68% Through Layered Bidding Havas Media UK & The Open University Your Ambition, Our Mission Precis Digital & Bodystore Feed the Machine Rise Interactive & Stanley Steemer Hyper-Local Strategy Improves ROI 5X Traffic Builders & CarNext.com Conquering The Automotive Market

JUDGESâ&#x20AC;&#x2122; COMMENTS This entry demonstrated an impressive amount of work that paid off well for the client. Nice clear objectives with ambitious goals, that delivered some impressive results!

FINALISTS Accenture & Amplifon SEO for EMEA markets Delante & BeDiet Catering Huge Traffic Gain for Great Weight Loss Pixel Nordic & Nordic Hair Hair Loss forcing Search Growth Reprise & Endo Pharmaceuticals Empowering Men to Take on the Curve Smarter Searches & First Care Clinics SEO Campaign Verve Search National Stress for Babylon Health Victorious & Blink Health The Perfect Prescription Victorious & Capsule Supplies A Dose of Success

BEST USE OF SEARCH HEALTH (SEO) Victorious & Blink Health SUMMARY Blink Health has been a longtime leader in the online pharmacy space. The online prescription industry is the very definition of competitive, especially when it comes to monetizing organic traffic. Blink Health’s marketing team knew that huge opportunities existed, but that they wouldn’t be easy to execute on. With that in mind, they made the decision to look at external resources to help them with their SEO. In January of 2019, Blink Health came to Victorious for help. Theirs was a site with thousands of different drugs, customer testimonials, and informational pages; yet they had hardly any Page 1 rankings. Their brand had authority and trust with consumers, but their SEO strategy was extremely lacking. Victorious was able to help identify a number of technical issues. We made the recommendation to implement monthly backlinks to help turn their SEO around, to help them finally start capitalizing on this potentially lucrative business space. Blink Health and Victorious began work in early January of 2019, and very quickly reached unheard of levels in keywords and keywords on the first page, with 52% more keywords and a 175% increase in organic traffic from 2018. This increase in traffic has led to a 91% increase in the number of transactions for Blink Health, and a campaign ROI to date of 573%. We’re ecstatic with the growth we’ve accomplished together, and our partnership has become a shining example for our teams to work towards on all other campaigns

JUDGES’ COMMENTS This campaign demonstrated clear SMART objectives analysis, as well as budget and staff breakdown. The entry included well thought out and planned strategy, which led to solid results for the budget it had. A huge well done!

BEST USE OF SEARCH HEALTH (PPC) Stand Out Digital & RB&HH Specialist Care FINALISTS Horizon Media & Anonymous AEP to the Max Smarter Searches & First Care Clinics PPC Campaign Stand Out Digital & RB&HH Specialist Care Private Patient recruitment campaign TA & PacificSource Medicare Campaign

SUMMARY Royal Brompton & Harefield Hospitals Specialist Care (RB&HH) provides private medical care to patients from all over the world. Our mission was to scale the account by global expansion with a 50K per annum budget. Stand Out Digital first set out to increase the accountâ&#x20AC;&#x2122;s efficiency by slashing CPC while increasing conversion rate by 20%. We then expanded to the Middle East and beyond. The result was a resounding success with 30% more high quality leads. Not only that, our activities laid the foundation for the future expansions. In digital marketing, it is sometimes said that the game is rigged in favour of big budget accounts. We set out to dispel the myth. Limited investment should not stop businesses get the best account management and achieve record breaking performances. It is also said that small budget accounts do not justify the time and labour spent on them. We at Stand Out Digital, however, think that what naturally follows healthy and well-managed accounts are the long and profitable future and scale up. We hope that our story in which budget constraints are not activity constraints can inspire businesses and rekindle the trust in search marketing games.

JUDGESâ&#x20AC;&#x2122; COMMENTS This was a fantastic campaign that demonstrated really strong results and performance. The entry demonstrated real expertise when working with smaller budgets. The use of smart bidding and targeting of affluent cities was a great idea and certainly one that paid off through the results achieved. Fantastic work!

GLOBALSEARCHAWARDS BEST USE OF SEARCH AUTOMOTIVE (SEO) Digitaloft & Veygo SUMMARY This win goes to demonstrate the impact which a strategically executed digital PR campaign can have upon a wider SEO strategy.

FINALISTS Digitaloft & Veygo Driving SEO Success with Digital PR Trader Interactive The Power of Powersports SEO

Many underestimate the impact of topically relevant links, however the growth demonstrated here over a 12 month period perfectly showcases why no brand should be ignoring digital PR as a trusted link building tactic as we move into 2020. This campaign shows the creativity and innovation from the Digitaloft team and the real impact which the right tactics can have upon organic search growth.

JUDGESâ&#x20AC;&#x2122; COMMENTS This is a really successful case study - merging both Tech SEO & Digital PR in a way that worked. Showcasing results across the board for traffic, rankings and link uplift - all done on a fairly low budget. This campaign delivered great results in terms of performance and ROI. Congratulations!

BEST USE OF SEARCH AUTOMOTIVE (PPC) Traffic Builders & CarNext.com SUMMARY

FINALISTS

Trader Interactive Power boosting Powersports PPC

A win would be a great accomplishment and acknowledgement for our entire team but especially for our colleagues who put in all the work and challenge CarNext.com and themselves every day.

Traffic Builders & CarNext.com Conquering the Automotive Market

Traffic Builders was founded in 2001 and is a data-driven full funnel digital marketing agency. Independent, transparent and with a pure passion for measurable results. From strategy and media to creation and digital analytics. For strategy implementation we use our trademark registered REAN marketing model. The model helps you set the right KPIâ&#x20AC;&#x2122;s for various phases of the customer journey, known as the Reach, Engage, Activate and Nurture stages of the customer journey. This way you reach the right target group, at the perfect moments and with the right message in every phase of the digital customer journey.

JUDGESâ&#x20AC;&#x2122; COMMENTS This was a great campaign with strong results. The use of SMART goals was impressive, which they achieved by using automation and collaborating effectively with clients. Well done!

GLOBALSEARCHAWARDS BEST USE OF SEARCH REAL ESTATE & PROPERTY Altura Interactive SUMMARY

NO SHORTLIST ANNOUNCED

Altura Interactive is a full-service digital agency that focuses on helping international companies reach Spanish speakers. Our clients have included companies like Allstate, Shopify, Blizzard Games, CNET, T-Mobile, and many more. Additionally, our mission is to employee young people in a place where there are very few jobs related to our industry. Before it was cool, we went remote, safeguarding the health of our employees and their families. When eBay contacted us to work with Vivanuncios, we were faced with a site that was losing competitive ground in the Mexican market. Their content was thin, and they needed a boost. Our campaign focused on providing relevant, accurate information that helps users buy a home, and turn the Vivanuncios blog into the reference point for those seeking to understand the real estate market in Mexico. Winning this recognition for our work will continue to drive and inspire us as an agency. We have always worked hard to strive tirelessly to create digital campaigns that satisfy both the client goals and the user’s expectations (we won 2 US Search Awards in 2019). Winning this award will help us continue to attract the kinds of employees and clients that make the world a better place.

JUDGES’ COMMENTS We were really impressed with this entry. Altura Interactive did their research and designed needed content and changed things for the better for everyone, with some fantastic results. A worthy winner, well done!’

GLOBALSEARCHAWARDS BEST USE OF SEARCH FMCG Zenith & Nomad Foods SUMMARY FINALISTS

Nomad Foods is a leading Europe-wide packaged foods company with brands such as Iglo, Birds Eye and Findus. Traditionally their advertising focused on mass media such as TV and OOH.

Claneo, ContentFleet & Henkel Global SEO: Thinking Global, Acting Local

As part of a company-wide digital transformation we wanted to use SEO to change how the business plan campaigns and to grow website visits and influence consumer’s food choices to increase sales.

Reprise & Johnson & Johnson Amazon Search from A(veeno) to Z(yrtec)

We created an interactive insights tool coined ‘Intent Radar Dashboard’ to see live consumer search intent across 13 European countries which changed how Nomad plan campaigns.

Zenith & Nomad Foods Using SEO to influence consumers food choices

We used research and mass scaled content across Europe to educate and influence consumer food choices with these steps; • Developed a scalable SEO led, data driven content plan • Restructured 13 websites, creating 532 pages of content • Create mass reach Press content. The results across markets speak for themselves with some markets doubling in growth. To win this award would be a fantastic achievement and recognition of the sheer effort it takes to pull so many countries together under one harmonious strategy. Moving beyond just onsite content into mass PR content and changing the way the company plan campaigns shows how such a large organisation was influenced by SEO.

JUDGES’ COMMENTS An excellent job in combining data and creativity, with impressive results. It was great to see the value of such a large brand, delivering interesting content for links and to see how well they exceeded their target.

FINALISTS Bad Penny Factory & Orthodontic Associates Invisalign Promotions Brandify & ECHO ECHO Revs Up Page Views by 61% with Dealer Page Revamp Merkle NL & Europcar A local SEO centered strategy Pixel Nordic AB & Distriktstandvården Local SERP domination: E.A.Ting rocket content for breakfast Uberall & Yves Rocher Going Glocal with Optimized ‘Near Me’ Brand Experience

GLOBALSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST LOCAL CAMPAIGN (SEO) Merkle NL & Europcar SUMMARY Our campaign is about a futureproof local search strategy to increase service and performance of Europcar which is based on data and real customers. Above all this campaign made the road a little safer. Some unique elements included: • Our own Google scraper which give us insights on organic and paid competitors on keyword level. • O ur own build Featured snippet tool which scrapes snippets on a global scale, providing the actual content and is doing an automated page analysis of the linked URL. • A Voice search strategy which is helping the consumer with information around hiring a car. We can push this traffic to our Voice Application to make a reservation and push the route cross device. • T he combination of automated data & statistical analysis and qualifying these insights with real customers to prevent us from blindly following the data. • O ur own build social audience analyser which uses technics like facial recognition and intent and sentiment analysis to identify influencers to boost our authority value based on true audience insights. Winning this award gives us such a rewarding feeling and shows integration, smart innovations and service first strategies are the way forward in marketing.

JUDGES’ COMMENTS What a great entry! Merkle achieved impressive results created from a search innovation and its successful implementation. We really liked their innovative approach which set it apart from other entries in this category. Really impressive work, well done.

GLOBALSEARCHAWARDS BEST LOCAL CAMPAIGN (PPC) Rise Interactive & Stanley Steemer FINALISTS BlueGlass & EAT.ch Maximum performance delivered Docklin Digital & Qleano.se Hyper Localized Cleaning Services Campaign Rise Interactive & Stanley Steemer Hyper-Local Strategy Improves ROI 5X

SILVER AWARD Goodway Group & Kubota Farmbelt Equipment Creating Local Impact for a National Brand

SUMMARY Rise Interactive is a full-service digital marketing agency specializing in Media, Analytics, and Creative/Web Development. Our vision is to be the leaders in leveraging data to help brands make smarter marketing investments. We have specifically innovated to solve for the challenges that large, complex brands face when using search marketing, including managing hundreds of franchise locations with unique budgets and goals and optimizing search for business outcomes, as we did for Stanley Steemer. We believe that with smarter and more innovative uses of data, brands can find an edge in even the most competitive environments. Winning this award would prove just that.

JUDGESâ&#x20AC;&#x2122; COMMENTS This campaign helped to drive great results using innovative data techniques, which was great to see. It demonstrates clear objectives and a good use of automation in implementation. We really liked the use of offline data to inform online decisions. They also demonstrated a good effort on the account structure, and it was great to bring in ROI into the evaluation.

FINALISTS Bad Penny Factory & Orthodontic Associates Invisalign Promotions

BEST LOW BUDGET CAMPAIGN (SEO) Grupa TENSE & Allecco.pl SUMMARY

Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 1100% ROI

In Grupa TENSE we know that the road to the top is long and difficult. However, such effort pays off. We first establish objectives and a timeframe with our client. We form a strategy. We combine SEO activities with advertising campaigns and content strategy.

EACTIVE #wiemyjak & ExtraKominki.pl Maximum efficiency in a minimum budget

Each client gets a dedicated team of experts. They are practitioners, up to date with current trends and ready to instantly react to changes.

Grupa TENSE & Allecco.pl How we found a prescription for an online pharmacy

Sometimes the chosen path turns out to be more difficult than expected. Difficulties loom on the horizon. In positioning, the only constant is change. We must be vigilant to react quickly and accurately to any circumstances. Reaching the top position in the search results is a oneoff expedition. Maintaining this position is an immersive adventure worth continuing. Those who reach the top want to stay there.

Mikulas Prokop & SME News Events SEO Content Strategy novel & OOSC Clothing Head-Turning Global SEO Campaign

In ten years we have changed from a sole proprietorship to a company with 150 specialists

Upswing & Mega Image When Content Drives ROI

Winning the competition will confirm the effort of the entire team that works every day to improve the visibility of our customers online

And one of the best SEO agencies in Poland.

Grupa TENSE. You can see more from the top.

JUDGESâ&#x20AC;&#x2122; COMMENTS We thought this was a really solid and memorable entry which achieved fantastic results. It was clear this campaign had been well thought out and planned and Grupa TENSE used proof to back up their results which is always good to see. A standout winner, well done!

BEST LOW BUDGET CAMPAIGN (PPC) WebDigital & E-Acumulatori.ro FINALISTS Bad Penny Factory & Osiris Software Free Trial Promotions Logical Position & Mitty Supply eCommerce Campaign Stand Out Digital & RB&HH Specialist Care MENA launch campaign WebDigital & E-Acumulatori.ro Promoting sustainable energy by increasing the revenue 16 times with 11% less budget in less than 1 month

SUMMARY We are WebDigital, the first specialised Pay Per Click Marketing Agency in Romania. We have been working a lot on raising PPC Marketing Specialists that can grow businesses that start their digital growth journey with us. Our main focus is protecting our clientâ&#x20AC;&#x2122;s investment and maximizing their objectives either we are talking about business growth and brand building or improving effectiveness and profitability. WebDigital is well known in our market for being a teaching company, more than 90% of our employees have started in our well known 6 months internship programme. In a very competitive market, with more than 25 players that sell the same products online, our objective for our client was taking over their Google Ads Account and generating more sales in a sustainable way with a low budget. Winning the award for best low budget campaign would mean, for us, our client, you and other online shops with no unlimited budget that if you are doing good and honest business you can strive in a competitive market and gain market share.

JUDGESâ&#x20AC;&#x2122; COMMENTS This campaign demonstrates good examples of varied usage of Google ads from shopping to remarketing. It was also nice to see the use of scripts to streamline work requirements. A really well thought out campaign and a standout winner!

FINALISTS Amplexor Next-Generation Intranets Campaign Crafted & Médecins Sans Frontières Supporting the frontline of humanitarian care ECU Communications & U.S. Secret Service 2018/2019 Integrated OOH Geofencing Campaign January Digital & Iconic NYC Brand Increase Revenue 31% and Improve ROAS Through Holistic Approach

GLOBALSEARCHAWARDS BEST INTEGRATED CAMPAIGN Crafted & Médecins Sans Frontières SUMMARY The Crafted team are incredibly proud to support Médecins Sans Frontières’ global humanitarian work. At the all-important Christmas period, we were tasked with raising awareness and donations for the Emergency team (E-team).

Havas Media UK & giffgaff Maximising Growth Through Holistic Integration

When disasters hit, it’s the E-team who are sent in the first 12-48 hours to assess the need and start providing care. They were first on the ground during the West Africa Ebola epidemic and more recently dispatched across the world to provide aid during the Coronavirus outbreak.

OrangeValley & KPN Increase performance by the integration of SEO/SEA

We needed to connect potential donators with this fantastic team’s work. Bringing MSF’s frontline to life, our Christmas digital campaign ran across display, social, audio, video, paid search and integrated with tv, radio, press, and direct mail activity.

Reprise & LV= We’re Electrifying Insurance

Online donations surpassed £1.2 million. The best bit? This is just the beginning. This campaign, and future ones, will help MSF to continue their incredible work for years to come.

Reprise Digital on behalf of Coca–Cola North America Coca-Cola Holidays Delivers DTC Performance

JUDGES’ COMMENTS

SEMrush Global Marketing Day Traffic Builders & CarNext.com Conquering the Automotive Market

What a great, feel good campaign! They demonstrated a good level of detail on the implementation of the campaign as well as showing great results which exceeded targets. They had clear and steep measurable targets that led to a cross-channel campaign that made a real difference with record levels of donations. Great work.

FINALISTS Burstit Digital & Randstad Sweden Letâ&#x20AC;&#x2122;s e-commerce this! DWF & Whatfontis Worldwide visibility for font finder tool Horizon Media & Chobani Unlocking Cross-Selling on Grocery Essentials Merkle NL & Europcar Multiplatform Local Search strategy Mikulas Prokop & SME News Events SEO Content Strategy Mover Search Marketing & All Clients Coronavirus/Covid-19 Obtain Leads for Clients Campaign Rise Interactive & Stanley Steemer Hyper-Local Strategy Improves ROI 5X

MOST Innovative CAMPAIGN Rise Interactive & Stanley Steemer SUMMARY Rise Interactive is a full-service digital marketing agency specializing in Media, Analytics, and Creative/Web Development. Our vision is to be the leaders in leveraging data to help brands make smarter marketing investments. We have specifically innovated to solve for the challenges that large, complex brands face when using search marketing, including managing hundreds of franchise locations with unique budgets and goals and optimizing search for business outcomes, as we did for Stanley Steemer. We believe that with smarter and more innovative uses of data, brands can find an edge in even the most competitive environments. Winning this award would prove just that.

JUDGESâ&#x20AC;&#x2122; COMMENTS This campaign demonstrated a very detailed implementation that covered in-flight learnings, and it was great to advance the insight coverage by adding offline data. The judges really liked the hyper target ads that used geolocation, and we were very impressed with how they managed their level of growth.

CATEGORY SPONSOR

FINALISTS BlueGlass & EAT.ch Maximum performance delivered Burstit Digital & Randstad Sweden Letâ&#x20AC;&#x2122;s e-commerce this! PromoTraffic & Sneakerstudio Multi Market Strategy Refinitiv A Star is Born Rise Interactive & Stanley Steemer Hyper-Local Strategy Improves ROI 5X Search Laboratory & UiPath Increasing international conversions while decreasing cost per acquisition SEMrush Global Marketing Day The Engine Iceland & Gray Line Iceland On the Defense Traffic Builders & CarNext.com Conquering The Automotive Market

SILVER AWARD Barve Digital & Urbanista Global PPC Campaign

Best GLOBAL PPC CAMPAIGN Rise Interactive & Stanley Steemer SUMMARY Rise Interactive is a full-service digital marketing agency specializing in Media, Analytics, and Creative/Web Development. Our vision is to be the leaders in leveraging data to help brands make smarter marketing investments. We have specifically innovated to solve for the challenges that large, complex brands face when using search marketing, including managing hundreds of franchise locations with unique budgets and goals and optimizing search for business outcomes, as we did for Stanley Steemer. We believe that with smarter and more innovative uses of data, brands can find an edge in even the most competitive environments. Winning this award would prove just that.

JUDGESâ&#x20AC;&#x2122; COMMENTS This was a fantastic entry and the judges were blown away by the quality of the work, level of detail and the scale of the operation. This campaign had a clear and obvious impact and drove a huge amount of business.

CATEGORY SPONSOR

FINALISTS Digitaloft & Veygo Driving SEO Success with Digital PR Hive Digital & MFASCO First Aid Campaign MilliporeSigma Project Fetch Re:signal & ASICS Europe Running the SERPs marathon! Refinitiv A billion-dollar brand reborn Reprise, Initiative Jr. & LEGO Rebuilding Our World

GLOBALSEARCHAWARDS Best GLOBAL SEO CAMPAIGN Zenith & Nomad Foods SUMMARY Nomad Foods is a leading Europe-wide packaged foods company with brands such as Iglo, Birds Eye and Findus. Traditionally their advertising focused on mass media such as TV and OOH. As part of a company-wide digital transformation we wanted to use SEO to change how the business plan campaigns and to grow website visits and influence consumer’s food choices to increase sales. We created an interactive insights tool coined ‘Intent Radar Dashboard’ to see live consumer search intent across 13 European countries which changed how Nomad plan campaigns. We used research and mass scaled content across Europe to educate and influence consumer food choices with these steps: • Developed a scalable SEO led, data driven content plan

Search Laboratory & Viking A year of international success

• Restructured 13 websites, creating 532 pages of content

Upswing & Mega Image When Content Drives ROI

The results across markets speak for themselves with some markets doubling in growth.

Verve Search Link Building for Buzz Bingo Zenith & Nomad Foods Using SEO to influence consumers food choices

• Create mass reach Press content.

To win this award would be a fantastic achievement and recognition of the sheer effort it takes to pull so many countries together under one harmonious strategy. Moving beyond just onsite content into mass PR content and changing the way the company plan campaigns shows how such a large organisation was influenced by SEO.

JUDGES’ COMMENTS This campaign demonstrated awesome internal analytics and we were impressed by how Zenith created their own strategy tool to define the opportunity. We loved that it focused on consumer intent and it was no surprise that the campaign generated such impressive results, great work!

Amplexor Next-Generation Intranets Campaign

GLOBALSEARCHAWARDS Best use of Content Marketing Upswing & Mega Image

BlueGlass & Medela The Rise of Mum’s Journey

SUMMARY

Peak Ace & faireparterie Sharenting

The Upswing & Mega Image campaign changed the SERP landscape for the online food retail industry and accelerated the growth of the industry.

Peak Ace & kartenmacherei How Data Tells Wedding Stories

The online supermarket industry was in an “introduction phase” in Romania. Industries in this life cycle have participants that tend to be unprofitable, because expenses are incurred to develop and market the offering, while revenues are still low. We had extra pressure to deliver quick ROI in this climate.

FINALISTS

Peak Ace & Yours Clothing Body Shaming Refinitiv The Future of Trading Reprise & Neutrogena When Being Content with our Content Strategy isn’t Enough

The user intent in this industry is unusual. The vast majority of head terms (category/ product names) are informational queries. Therefore, we had to create a lot of content while making sure we keep a high conversion rate on the ranking pages. During the COVID-19 pandemic a big opportunity arose for online supermarkets and we put in place a strategy to make the most of it.

Upswing & Mega Image When Content Drives ROI

Despite the challenges, our strategy and execution made our client dominate SERPs both for informational and transactional queries. We have well exceeded our traffic and revenue goals. We have gained a massive amount of first ranks against well-renowned food blogs or online culinary publishers.

Verve Search Insta Wealth for Buzz Bingo

JUDGES’ COMMENTS We were impressed by Upswing’s fantastic reactivity to seize the opportunity caused by the change in user behavior in the market. Really great work with amazing results!

GLOBALSEARCHAWARDS Best use of PR in a Search Campaign Digitaloft & Veygo SUMMARY FINALISTS Digitaloft & Cosmetify The Cosmetify Index Digitaloft & Veygo Driving SEO Success with Digital PR Peak Ace & faireparterie Sharenting Peak Ace & Yours Clothing Body Shaming

This win goes to demonstrate the impact which a strategically executed digital PR campaign can have upon a wider SEO strategy. Many underestimate the impact of topically relevant links, however the growth demonstrated here over a 12 month period perfectly showcases why no brand should be ignoring digital PR as a trusted link building tactic as we move into 2020. This campaign shows the creativity and innovation from the Digitaloft team and the real impact which the right tactics can have upon organic search growth.

JUDGESâ&#x20AC;&#x2122; COMMENTS This campaign was executed incredibly well, and for a small budget it delivered value in buckets! Well done - this is the epitome of an ideaâ&#x20AC;&#x2122;s factory. Where creativity and execution can impact a new business and increase their visibility in a competitive marketplace. Great results!

Best use of Social Media in a Search Campaign Traffic Builders & CarNext.com SUMMARY FINALISTS GetResponse Blogger Program MilliporeSigma Project Fetch Traffic Builders & CarNext.com Conquering The Automotive Market

With CarNext.com our colleagues were very committed to make sure the campaigns for all 22 countries were up and running by the start of Q4 2019. A challenge that asked for innovation, co-maker ship and a data driven automated PPC approach. In 2019 the CarNext.com Team of Traffic Builders went above and beyond to make sure results were made, and with success! A win would be a great accomplishment and acknowledgement for our entire team but especially for our colleagues who put in all the work and challenge CarNext.com and themselves every day. Traffic Builders was founded in 2001 and is a data-driven full funnel digital marketing agency. Independent, transparent and with a pure passion for measurable results. From strategy and media to creation and digital analytics. For strategy implementation we use our trademark registered REAN marketing model. The model helps you set the right KPIâ&#x20AC;&#x2122;s for various phases of the customer journey, known as the Reach, Engage, Activate and Nurture stages of the customer journey. This way you reach the right target group, at the perfect moments and with the right message in every phase of the digital customer journey.

JUDGESâ&#x20AC;&#x2122; COMMENTS We were really impressed with the implementation and creation of a campaign builder to aid with languages and changes. The campaign demonstrated really strong results against the targets, creating increased leads and maintaining lower CPL. Great work!

CATEGORY SPONSOR

FINALISTS Dept & Omoda Data centralisation results in a digital transformation at Omoda Docklin Digital & Sleepo Using product data to demystify Smart Shopping ForwardPMX & Tommy Hilfiger Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business

GLOBALSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. Best use of DatA Upswing & Mega Image SUMMARY The Upswing & Mega Image campaign changed the SERP landscape for the online food retail industry and accelerated the growth of the industry. The online supermarket industry was in an “introduction phase” in Romania. Industries in this life cycle have participants that tend to be unprofitable, because expenses are incurred to develop and market the offering, while revenues are still low. We had extra pressure to deliver quick ROI in this climate.

Kenshoo, Kinase & Sharps Driving Growth Through New Data Insights

One Day Agency & Femme Luxe COVID-19 Strategy Pivoting

During the COVID-19 pandemic a big opportunity arose for online supermarkets and we put in place a strategy to make the most of it.

OrangeValley & KPN Increase performance by the integration of SEO/SEA

Peak Ace & kartenmacherei How Data Tells Wedding Stories Pixel Nordic & Partyking Data predictions for international growth Precis Digital & Bodystore Feed the Machine Upswing & Mega Image When Content Drives ROI

JUDGES’ COMMENTS This entry demonstrated an excellent pivot in the use of data to identify COVID-19 opportunities, which led to great ROI given such low campaign costs. A very impressive campaign and a real standout winner.

FINALISTS AccuRanker YouTube Rank Tracker Back Azimuth Consulting HREFLang Builder Campaign Automator by Optmyzr Automated Google Ads with Business Data CHEQ CHEQ for PPC DeepCrawl Automator SEO QA OnCrawl Labs Data Science Laboratory for Technical SEO

GLOBALSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. Best Software Innovation Yext SUMMARY At Yext, our mission is to help businesses and organizations deliver official answers everywhere people search — starting on their own website, then extending across search engines, voice assistants, maps, apps, and chatbots — through the breakthrough products in our Search Experience Cloud platform like Yext Answers. Search has always been a critical part of our identity, from when we were just a three-person operation optimizing local listings in New York, to today, when we are powering official answers for leading businesses and organizations across the globe. It would be an honor to win a Global Search Award because it would not only mean joining the ranks of the best of the best in search, it would also be a testament to the hard work we have poured into innovating and cultivating the future of search globally.

SEMrush Market Explorer Tool

JUDGES’ COMMENTS

Squared.io Audit & Automation for Google Ads

We felt this particular entry brought a unique and innovative product to the market, which has the potential to become something really special! Really great work shown here, a well-deserved win.

TrueClicks PPC Auditing & Monitoring built for Teams Yext Yext Answers

BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE Optmyzr FINALISTS Kenshoo Search MarinOne by Marin Software Optmyzr Software that improves the lives of the world’s best search marketers Squared.io Audit & Automation for Google Ads TrueClicks PPC Auditing & Monitoring built for Teams

SUMMARY Optmyzr is a turnkey PPC management platform designed for PPC marketers with a moderate to high level of expertise in paid search. Our software replaces bloated point solutions at a fraction of the cost, using WYSIWYG layered scripts to remove barriers to PPC automation. Over 25 tools within Optmyzr provide insights powered by machine learning; enable one-click optimizations for bids, budgets, keywords and more; and turn cumbersome reporting into an instant, automated process. With an onboarding window of just minutes and less than 2 weeks to full account optimization, Optmyzr empowers agency and in-house PPC teams to scale efficiently and quickly. Optmyzr also produces the weekly web series “PPC Town Hall” hosted by our CEO Frederick Vallaeys. While the show began as a safe space for PPC professionals after the onset of the COVID pandemic, it now focuses on different aspects of paid search and digital marketing. Guests are selected from the industry’s brightest minds on each week’s topic.

JUDGES’ COMMENTS What a great product with great results! it’s wonderful to see how the tool continues to evolve and picks up on key trends. This was a standout winner, congratulations.

BEST GLOBAL SEO MANAGEMENT SOFTWARE SUITE OnCrawl FINALISTS

SUMMARY

JetOctopus

OnCrawl is a technical SEO platform powered by data science to help you make smarter SEO decisions. We help e-commerce websites, classifieds and online publishers to improve their organic traffic, rankings, and online revenues by opening Google’s black box.

MarketMuse MarketMuse Pro OnCrawl SEO & Data Science Platform SAP & Acronym Schema App SEMrush Search Visibility Management Senuto SEO Analytics Platform

Driven by a strong tech spirit, OnCrawl gives search marketers easy access to the data they need by providing actionable dashboards and reports to support the entire search engine optimization process. For three years in a row, OnCrawl has won the Best Search Software Tool and Best SEO Software Suite awards at the European Search Awards and was 2019 Best Search Software Tool at the US and MENA Search Awards. Winning the Global Search award would be a huge achievement for our teams. It would highlight our dedication to make data science and AI a key asset for technical SEO worldwide and to show that it is not just another buzzword applied to the search industry.

JUDGES’ COMMENTS This was a detailed entry which included lots of examples on why the features are unique to other tools. This is a valuable tool that helps marketers follow a strategic approach based on data & analysis. A standout winner.

FINALISTS Back Azimuth Consulting HREFLang Builder CHEQ CHEQ for PPC Kenshoo Search OnCrawl SEO & Data Science Platform SEMrush SEO & SEM solutions One Tool for Both Worlds Squared.io Audit & Automation for Google Ads Swydo TrueClicks PPC Auditing & Monitoring built for Teams Yext Yext Answers

GLOBALSEARCHAWARDS BEST GLOBAL Search Software Tool Back Azimuth Consulting SUMMARY Back Azimuth works with some of the largest companies solving complex SEO problems. We submitted our HREFLang Builder as the most innovative SEO software tool to reward the team for the amazing work they have done to make the impossible possible. Our greatest innovation was the deployment of an end-to-end fully automated solution for managing HREFLang elements at scale. This fully automated solution solved major challenges for global ecommerce sites resulting in us helping our users capture over $100 million in previously lost revenue. Winning this award would mean that both HREFLang Builder and HREFLang as a tactic, are seen by our industry, as critical to the overall success of SEO programs for global businesses.

JUDGESâ&#x20AC;&#x2122; COMMENTS This was a great entry and a worthy winner. The entry was very detailed providing not only information about the specifics of the product but also the problems it is designed to solve and the potential benefits. Impressive tool and an impressive work.

GLOBALSEARCHAWARDS BEST GLOBAL In-House Team Trader Interactive SUMMARY

FINALISTS Investing.com In-house SEO team Trader Interactive Audience Growth Team

Our small in-house team works across 8 different vehicle verticals (Motorcycle, RV, Commercial Truck, ATV, Aero, Personal Watercraft, Snowmobile, Equipment (Construction and Agricultural), of which we’re the industry leader in several of those (the market leader status of Truck we regained after falling to 2nd from April 2019-Oct 2019) and over the past year has shown that a dedicated focus on getting digital marketing right, pays off. Over this last year, we’ve shown an increase in rankings and traffic on the organic side across all verticals, and a lowering of both CPC and CPL on the PPC side. Winning this award would show that a lean, hungry in-house team that works together, and does things the right way, can succeed, even in the midst of a global crisis, which no marketer can model for.

JUDGES’ COMMENTS We really liked the focus on the specific metrics, lowering PPC whilst still focusing on organic. They had measurable, realistic and challenging goals and it was a well-executed strategy.

GLOBALSEARCHAWARDS BEST GLOBAL Small PPC Agency Docklin Digital SUMMARY Docklin Digital is a performance agency with a clear set of principles for how we want to grow:

FINALISTS Burstit Digital Docklin Digital

• F ounded on a culture of nerdiness, Docklin puts constant learning and development ahead of agency growth. The team consists only of hands-on, operative resources – all the way from CEO down to the latest recruit. • W e only grow by referrals and we hire talents from Business and Engineering programs from top universities, believing that future potential is more important than experience. • W e strive to go beyond being a traditional PPC agency, acting as advisors to impact the client’s bottom-line results. We invest in technology and innovation developing capabilities well on par with agencies many times our size. That has generated the following results for us: • 100% employee retention since Docklin Digital was founded in 2015. • W e have helped our clients achieve excellent results – for instance helping Desenio take their business global, growing from 24 MSEK to 431 MSEK during our partnership. • 5 5% YoY revenue growth from 9 MSEK to 13.8 MSEK in 2019, while increasing our net margins from 20% to 28%. • S trong technology and capability development in 2019, including bidding on profit, significant process automation in 2019, designing our own Web App for optimization and building our own Markov-Chain based attribution model.

JUDGES’ COMMENTS What a great, well run agency for both their employees and their clients! Docklin Digital achieved some great results for varied clients. Their ethos is fantastic with core values lived and creating success.

GLOBALSEARCHAWARDS BEST GLOBAL Large PPC Agency ForwardPMX SUMMARY FINALISTS Crafted ForwardPMX Logical Position Precis Digital Rise Interactive The Media Image

ForwardPMX is a global brand performance agency designed to help brands find the change that fuels meaningful growth to their businesses. With 25 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology and brand performance solutions that reach people all over the world. By pairing people with data-led process and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem solving. ForwardPMX is a proud member of The Stagwell Group.

JUDGES’ COMMENTS We were really impressed with FowardPMX’s recent work achievements and client list. How they performed for their client is very impressive. Excellent work and an award-winning entry.

CATEGORY SPONSOR

GLOBALSEARCHAWARDS BEST GLOBAL SMALL SEO Agency NOVOS SUMMARY NOVOS was founded just over a year ago, with the aim of helping eCommerce companies get specialised SEO support tailored to platform solutions which are unique to the eCommerce brand and not ‘generic SEO best practice’.

FINALISTS Digitaloft Hive Digital, Inc. NOVOS Pixel Nordic AB Serpact

SILVER AWARD Re:signal

The founders and SEO specialists, Antonio and Samuel, who met while working for an agency, realised how the traditional agencies were bogged down with hierarchies, micromanaged employees, and complex SEO jargon which affected the service that the client received. So, NOVOS was created as a specialist eCommerce SEO agency built on the values of simplicity, transparency and equality. Following a participative leadership model, the founders have successfully created an agency with an average team age of below 25, where employee happiness is measured (using Happiness Index) and valued more than performance, and where the clients feel that the agency account managers are an extension of their in-house team. Within a year, the agency has grown its team from 2 to 12 and worked with big clients like Made.com, Deliveroo, Simba Sleep, Thread.com, Trotters, Bloom & Wild and Patch etc. Winning the award would encourage our team to achieve even higher goals whilst inspiring other young professionals like us to launch their own businesses.

JUDGES’ COMMENTS This agency has worked with well-known brands and have seen great growth over the last two years. They have impressive achievements on behalf of their clients which is something to shout about. We really liked their emphasis on employee happiness too. Congratulations!

CATEGORY SPONSOR

GLOBALSEARCHAWARDS BEST GLOBAL LARGE SEO Agency Peak Ace SUMMARY

FINALISTS Crafted Delante Merkle Peak Ace Perficient

Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics). The Global Search Award would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2019, we have shown how investing in your employees garners incredible results, companywide – for brand recognition, client acquisitions and growth. Anyone can make a little money. Making sure your employees are the best treated, most experienced and happiest in the business? That’s how you run an agency.

Reprise

JUDGES’ COMMENTS

Upswing

We were extremely impressed to see how employee development and growth was the centerpiece of this agency. The entry told a story of an agency not just in numbers, but also the way it detailed the methods utilized to retain their workers and to improve their quality of life at the agency. Peak Ace are very deserving of the win.

Victorious

BEST GLOBAL Large Integrated SeaRCH Agency PEAK ACE SUMMARY FINALISTS Crafted Peak Ace AG Search Laboratory

SILVER AWARD ForwardPMX

JUDGES’ COMMENTS We really appreciated how this agency center all new client growth and client performance around the happiness of their employees. We also liked the unique approach for each example provided, while also keeping the target audience in mind. A great entry and a worthy winner!

GLOBALSEARCHAWARDS GLOBAL SEARCH PERSONALITY OF THE YEAR John Mueller SUMMARY John Mueller is one of the Webmaster Trends Analysts at Google. He works together with the Webmaster Central, Sitemaps and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups.

NO SHORTLIST ANNOUNCED

JUDGESâ&#x20AC;&#x2122; COMMENTS With his tireless dedication to empower the global search industry to better use SEO in achieving their business goals by providing users and websites with a good understanding of how Google Search works and its services operate, John has gone above and beyond to be recognized as Global Search Personality of 2020. For well over a decade, John has been tireless with his support, education and overall participation within the SEO industry. When you think about the search marketing industry as a whole, there are very few names who come to mind that have helped to shape and drive the industry forward in the capacity that he has. We are thoroughly convinced that no one has more patience, tolerance and understanding than he, ensuring that every one of the endless questions he receives on a daily, if not hourly basis, are answered to the fullest. John is a true inspiration, providing incredible guidance and offering his time to help some of the younger practitioners just starting out in the industry. Itâ&#x20AC;&#x2122;s through all of this hard work and dedication, that we feel John is without a shadow of a doubt, the ideal recipient of the inaugural Global Search Personality of the Year award.