RELIVE THE UK SEARCH PARTY The UK Search Awards celebrate the very best in SEO, PPC and Content Marketing, and recognise the individuals, companies and organisations that are transforming the search industry across the UK. As you know due to COVID-19 restrictions and concerns around travel, this year’s UK Search Awards didn’t take place in London the way we had planned. It was not our usual Search Awards party, but we hope you enjoyed the virtual celebrations and coming together online as much as we did, for one different but equally fantastic European Search Awards. The entry quality was extremely high this year, meaning if you made the shortlist, you are truly one of the best in the Search industry. Our thanks go out to our judges who had the unenviable task of shortlisting and deciding who went home with a prestigious trophy. We’d also like to take the opportunity to thank all of our sponsors and partners, who without their support, the UK Search Awards would not be possible. We’ll see you hopefully in real life in London in 2021! Nicky Wake Founder of the Search Awards
CATEGORY SPONSOR
FINALISTS Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 3171% ROI Evolved Search & Tap Warehouse Making a splash with creative Search Marketing Impression & Rise Art More Traffic, More Monet Loud Mouth Media & BES Flooding the SERPs MediaVision & A Leading Lingerie Brand React and Inspire NOVOS & Bloom & Wild Blooming Organic Growth
UKSEARCHAWARDS BEST USE OF SEARCH RETAIL / ECOMMERCE (SEO) NOVOS & Bloom & Wild SUMMARY NOVOS was founded less than two years ago, with the aim of helping eCommerce companies get specialised SEO support tailored to platform solutions which are unique to the eCommerce brand and not ‘generic SEO best practice’. Participating in the ‘Best use of Search - eCommerce category, we would like to nominate our campaign for Bloom & Wild. Our comprehensive eCommerce SEO strategy for Bloom & Wild, one of the UK’s fastest-growing startups*, followed a unique approach with the aim of growing the brand’s presence and revenue. We were able to implement significant changes to the domain that were overlooked by some of the leading SEO agencies that worked on the account before us.
Rise at Seven & GAME Christmas Tinner
Our approach, focusing on locations, flower types, occasions and technical clean up, has helped SEO to become Bloom & Wild’s number 1 traffic driving channel - growing by over 1.4 million new users YoY and expanding the brand presence outside of London. Bloom & Wild’s SEO revenue grew by £6,509,179 YoY with an ROI at a staggering 17,981%.
Rise at Seven & Missguided Dog jumpers pushing Missguided to position 1
We accomplished the feat with a small team of 4 working on the account - outperforming larger SEO agencies. Receiving an award for this campaign would mean that hard work, a specialist approach and an ultra-targeted SEO strategy triumph over the size and budget of an agency.
StrategiQ & Vine House Farm Long-Tail Bird Content Helping Sales Take Flight
*Source: crunchbase.com
SILVER AWARD Re:signal & ASICS Going the extra mile!
JUDGES’ COMMENTS We thought this was a great submission and story. This campaign smashed it out of the park, with incredibly strong technical SEO implementation, delivering staggering results for the client.
FINALISTS Absolute Digital Media & FootActive Stepping Into The New Normal agenda21 & Onitsuka Tiger From zero to hero: Driving growth quickly & efficiently Fluid Commerce & Moda Furnishings Loud Mouth Media & GT Omega In the driving seat for success Precis Digital & Fenix Outdoor Extensive always on structure for paid search Precis Digital & Safira Finding Success with a Machine Learning Account Structure Red Hot Penny & World of Wall Paper Reprise & Smartbox A Smarter Search Strategy Space & Time Media & OceanSaver Plastic Free July Vervaunt & PMT Integrating data & APIs for success during Covid-19
BEST USE OF SEARCH RETAIL / ECOMMERCE (PPC) Loud Mouth Media & GT Omega SUMMARY GT Omega, based in Glasgow, produces gaming chairs, racing cockpits and gaming accessories that are sold online around the world. To help streamline online advertising, GT Omega engaged Loud Mouth Media to improve revenue generated across each website whilst reducing CPA and improving ROAs. We adopted a holistic approach across all GT Omega websites, looking at how one platform helps drive revenue through other platforms, which allowed GT Omega to prioritise media spend towards a range of highly targeted strategies that will have a positive impact. With Search Excellence at the heart of our identity, wining this award would mean welcome recognition as an agency at the forefront of driving the best results for its clients. It would be an endorsement of the incredible work we have delivered for GT Omega and would publicly recognise the results that Loud Mouth Media and GT Omega have achieved during these challenging times. 2020 has been one of the most successful years we have had in recent memory and we can’t imagine we would have been able to capitalise on it as well as we have without Loud Mouth Media’s expertise. The biggest challenge we face is keeping stock levels up to meet the demand!
JUDGES’ COMMENTS For this award we thought that the marketing strategy that was outlined was very interesting, innovative and diversified. It was delightful to review how they delivered great results, with a really cool case study. Well done!
FINALISTS ASSISTED. & CIA Independence Day Evolved Search & Ocean Finance Moving SEO performance from the Red to the Black Evolved Search & thinkmoney Investing in the right Search agency pays interest Further Digital Marketing & Adrian Flux Most Common Motoring Offences for England & Wales ICS-digital & IG 16 Multilingual Markets, 259% Traffic Increases and 1.2 Million Visitors from Global SEO
UKSEARCHAWARDS BEST USE OF SEARCH FINANCE (SEO) Re:signal & WorldRemit SUMMARY WorldRemit makes a positive impact on people’s lives - the brand is proud of its efforts in helping people find a better way to send money to the countries we optimised for - to support their family, send money for birthday, treatment or study (see Eugine’s story here, A tale of two sisters). We are selective about our clients and make sure their objectives correlate with our corporate value and do facilitate the things that matter for people.
Impression & SunLife Planning for the Future
WorldRemit has been a Re:signal client for over 3 years and the consistent delivery of high-quality work resulting in great results means our relationship is stronger than ever.
OMD UK & Barclaycard UK Money Matters
We are very much an extension of their internal marketing team and as such we have a collaborative approach to working, using consultancy time to work from their offices, allowing us to maintain and nurture key client relationships.
Re:signal & WorldRemit A better, secure and FASTER way to send money Reddico & Direct Line Small Business Campagin Rise at Seven & Asktraders 329% increase in organic through high quality links
SILVER AWARD Digitaloft & Compare the Market Using Digital PR to Achieve SEO Success
From Sep 2019 - Aug 2020, our focused and targeted approach allowed us to increase organic sessions for Worldremit (excluding homepage traffic) to 8,063,542 in 2019/20, from 4,527,364 organic sessions in 2018/19. This was a YoY increase of 78%.
JUDGES’ COMMENTS We thought this campaign was ambitious, clear and displayed measurable objectives. It was Impressive to see the huge uplift off the back of some very comprehensive research in a space that is all about scalability. The results speak for themselves, and the integration between client and agency is close and nurtured enough that the teams are working in sync with each other to make it all work and happen. Congratulations!
UKSEARCHAWARDS BEST USE OF SEARCH FINANCE (PPC) Reflect Digital & Opayo FINALISTS
SUMMARY
HSBC UK Bid Automation for Mortgages
Opayo (formerly SagePay) came to Reflect Digital looking to take their Paid Search campaigns to the next level after performance had plateaued.
Mediahub UK & Western Union Europe Maximising The Efficient Frontier H1 2020
Our paid media specialists achieved exceptional growth; within three months of starting, we reduced CPAs from 87% and increased conversions by 217%.
Reflect Digital & Opayo Stay Alert. Control CPA. Save Conversions.
After achieving phenomenal growth the campaign faced a major set back as the global pandemic fundamentally changed the industry. Our decisive, innovative and agile approach meant that he performance continued to even greater heights.
Somebody Digital & Moneyboat Christmas 2019 Campaign The Media Image & Refinitiv Rebrand and Restructure: Sustaining Efficiency at Scale For A New Brand
Despite the uncertainty and pressure on the industry, through use of our adcopy psychology models and analysis of industry opportunity, we produced continued improvements. Our agility allowed us to lift conversions by a further 129% vs the previous best month before the pandemic. By using a next level approach we were able to achieve next level results for Opayo.
JUDGES’ COMMENTS We liked this campaign as the results delivered were really impressive considering the budget, which shows great value. We were impressed with the very clear goal resetting when they had to make changes, and the campaign clearly exhibited the agency’s ability to quickly adapt and pivot.
BEST USE OF SEARCH TRAVEL / LEISURE (SEO) Rise at Seven & Parkdean Resorts FINALISTS Journey Further & Ocean Florida Theme Park Tester Propellernet & CV Villas Visibility highs in a challenging 2020 Propellernet & PureGym Real-time Keyword Research During Lockdown Rise at Seven & Parkdean Resorts Dominating the staycation market post pandemic Rise at Seven & SpaSeekers Closing the gap and dominating the spa market
SUMMARY Rise at Seven are a new search agency tying creative and technical SEO together to create industry leading results. This campaign combined creative, OOH billboards, social, technical SEO, content and digital PR to help Parkdean Resorts dominate the search market during the most difficult time for the travel industry. The results for this client are the best in the agency and winning an award for the hard work and dedication to this client would mean the world to the staff.
JUDGES’ COMMENTS The campaign delivered undeniable success. We were really impressed with the work of the agency; they were innovative and different. They have shown such impressive organic growth in revenue, driven by great SEO and impressive campaigns.
BEST USE OF SEARCH TRAVEL / LEISURE (PPC) Launch Online & Aria Resorts FINALISTS lastminute.com Navigating a post-corona world in the travel industry Launch Online & Aria Resorts Selling Holidays in a Pandemic Moneyspyder & YHA A PPC Rescue Mission novi.digital & English Lakes Hotels More than just Words-worth, what are you clicks-worth? – A 2000% ROI campaign with Capitvise Reprise & Smartbox A Smarter Search Strategy
SUMMARY Covid-19 hit the Travel and Leisure industry hard in 2020 - it tore up the rulebook. We had to get creative with our strategy to deliver a return on investment and make sure our client stayed profitable during a colossally challenging time to do business. With travel abroad all but banned for the Summer, this provided a huge opportunity for family-friendly staycations across the UK.
JUDGES’ COMMENTS This entry delivered fantastic results in a difficult time, with the pivot to staycations proving to be an effective strategy as it went beyond the standard paid approach. Hugely impressive.
FINALISTS Cancer Research UK Cleanse and Crush Campaign Crafted & CITB Building New Careers in Construction
BEST USE OF SEARCH THIRD SECTOR / NOT FOR PROFIT Torchbox & Islamic RELIEF UK
Impression and Cancer Research UK
SUMMARY
Moneyspyder & YHA A PPC Rescue Mission
Torchbox is the leading digital marketing agency for nonprofits and NGOs in the UK. We work exclusively with organisations who are making the world a better place, providing them with PPC, paid social, SEO and analytics support. We have pride in the work we do that is unrivalled: last year we became the first digital agency in the UK to become 100% employee-owned.
Propellernet & Dogs Trust Rescuing Rankings & Non-Brand Traffic Torchbox & Islamic Relief UK Raising Millions During Ramadan 2020 Torchbox & Samaritans Christmas 2019 Campaign Delivers £84K in Donations
SILVER AWARD Crafted & Natural History Museum Growth amongst uncertainty
To win an award for this campaign would be a recognition that despite a tough year for nonprofits that has, by some estimates, seen income drop by £12bn, there are still ways to use digital marketing channels to deliver vital funds at exactly the moment that charities need them most. That’s what we did with Islamic Relief UK.
JUDGES’ COMMENTS We thought that this was an absolutely fantastic campaign that used data to fuel SEO, content and PPC for the client, and delivered outstanding results. Well done!
CATEGORY SPONSOR
FINALISTS Accelerate Agency & RingCentral Bringing the Ching Ching to Ring Ring
BEST USE OF SEARCH B2B (SEO) Session Media & The CPD Standards Office SUMMARY
Embryo & The Franchise Company Using Embryo Content To Dominate The Market
Session Media is a B2B-focused Search Engine Marketing company who specialise in helping SME companies compete against the world’s largest companies online.
Glass Digital & Alliance Online Serving up a tasty 1,923% ROI from Organic Search
The CPD Standards Office approached Session Media with the goal of creating and implementing a cost-effective B2B SEO strategy that would enable them to increase their visibility in search engines for high intent B2B keywords, and generate a positive ROI.
Loud Mouth Media & Smartway2 A Smart Way To The Top Of The SERPs
The main challenge SEOs face when trying to build links at scale to a B2B website is figuring out what incentive to give the publishers to write about their brand. The task set to SM was to build a creative asset with a compelling news story that would make CPD Standards ‘linkable’.
MediaVision & Instant Offices How to sell office space when everyone is working from home Mediaworks & Business Rescue Expert Solving SEO Solutions for Insolvency Practice Session Media & The CPD Standards Office The Unique E-Learning League Verve Search & SHL Unlocking SEO Performance Volvox Digital & Incopro Brand Protection Campaign
This led to the development of the ‘Unique E-learning League’ a creative digital PR outreach campaign within the training category, as a means to gain backlinks from highly relevant and high authoritative publications. Winning The UK Search Award would be a large testament to the ability to create affordable and highly profitable SEO campaigns in the B2B space - that are also creative, exciting and technically sound.
JUDGES’ COMMENTS We thought this was a really well run campaign with great results on a small budget. It’s all the things we want to see from a winning campaign. Excellent results from applying best practice tactics. A Stand out winner!
FINALISTS Crafted & Workspace The Smart Way to Let Office Space eComOne & PPC Samurai Safe.co.uk Kinase & Nisbets Catering Restart After Lockdown Merkle | DWA & Cisco The world runs on Webex Teamwork Driving growth with PPC excellence The Media Image & Refinitiv Rebrand and Restructure: Sustaining Efficiency At Scale For A New Brand
UKSEARCHAWARDS BEST USE OF SEARCH B2B (PPC) Teamwork SUMMARY We’re Teamwork - a self-funded SaaS company headquartered in Cork, Ireland. We have a remote workforce in 18 countries around the world with 6 office locations including the UK, Spain and the US. Our lead product (Teamwork) is a work and project management tool designed to make teams more efficient, organised and happy. Our products are used by over 20,000 companies around the world, including influential names such as Disney, Spotify and Netflix. When we took management of our PPC campaigns in-house in May 2020, we saw an opportunity to revive our Paid Search strategy and rebuild from the ground up. In order to grow we had to move away from reliance on brand, and instead focus on scaling our nonbrand strategy in the costly and competitive SaaS PPC market. We launched with clear targets, new campaigns and a data-driven strategy - and the results speak for themselves. In the first three months we achieved a 365% increase in conversions whilst also reducing the cost per conversion by 66%. As an in-house team who undertook a huge risk to rebuild Teamwork’s entire Search strategy, we would be delighted to see the results of the campaign recognised at the UK Search Awards.
JUDGES’ COMMENTS The entry is set out really clearly by linking back each section of the entry to the objectives. It made it really easy to understand their phenomenal success and in such a really short space of time. Superb!
Digitaloft & Compare the Market Using Digital PR to Achieve SEO Success
BEST USE OF SEARCH B2C (SEO) Digitaloft & Kitchen Knives UK
Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 3171% ROI
SUMMARY
FINALISTS Blue Array & Floom At the forefront of flower giving
Evolved Search & Tap Warehouse Making a splash with creative Search Marketing ICS-digital & IG 16 Multilingual Markets, 259% Traffic Increases and 1.2 Million Visitors from Global B2C SEO Impression & Skills Training Group Skilling Up With Search QueryClick & BT TV and Sport Campaign Re:signal & ASICS Going the extra mile! Screaming Frog & The Sole Supplier Going for Gold: The World Marathon Index StrategiQ & Factory Direct Flooring Unlocking SEO Success Through Lockdown
This win goes to show that SEO doesn’t always need big budgets and that a well thought out strategy which combines great content, technical SEO and link acquisition can drive huge growth for a brand, even in a competitive space. Results don’t come overnight, however a continued push and resources allocated in the right way, combined with patience and trust in an agency partner, can deliver a phenomenal ROI.
JUDGES’ COMMENTS This entry displayed really impressive results on a relatively small budget. It was a very good showcase of the results of the campaign, using multiple different sources of data.
FINALISTS agenda21 & Onitsuka Tiger From zero to hero: Driving growth quickly & efficiently Crafted & Natural History Museum Growth amongst uncertainty Launch Online & The Cornish Fishmonger Survive & Thrive: Pivoting from Wholesale to Online Mabo New Era ‘Cap’ Off A Great Black Friday Reprise & Smartbox A Smarter Search Strategy Somebody Digital & Meaco Summer Season Campaign
BEST USE OF SEARCH B2C (PPC) Crafted & Natural History Museum SUMMARY We’re proud to work with the Natural History Museum and to have helped, and continue to help, the organisation in navigating a challenging time for the attractions industry. When the museum was forced to close its doors in only the second time since opening in 1881, our PPC restructure allowed us to pivot the strategy seamlessly. At a time where many similar organisations went dark, the Natural History Museum’s visibility across digital helped them to continue to be a source of inspiration and knowledge for people throughout the world.
JUDGES’ COMMENTS We thought this was great work managing a tough account at a strange time. Quick pivots to the strategy showed that success doesn’t have to be scripted! Great to see agility in strategy and data-based decision making executed at scale. Sticking to the basics and making sure to be meticulous about every detail is the reason why this was successful. Well done!
FINALISTS DemandMore & Pure Sports Medicine Boosting enquiries for London’s leading sports medicine chain Mosquito Digital & Savlon Bringing Savlon into the digital age Rise at Seven & Care Fertility Turning around a 3 year decline in 2 months SEO Works & Weldricks Search therapy: 5112% return Stand Out Digital & RB&HH Specialist Care Private Patient recruitment campaign SUSO Digital Pet Health: New Audience Breakthrough Tug & GenesisCare Driving Local Enquiries During Lockdown Zeo Agency & Acibadem Health Group What happens in offline shouldn’t stay in offline
UKSEARCHAWARDS BEST USE OF SEARCH HEALTH Tug & GenesisCare SUMMARY GenesisCare engaged Tug to manage their PPC account in January 2020 with the goal of driving local enquiries to their 14 UK centres. GenesisCare offers advanced cancer treatment and diagnosis services using innovative technology and world-class doctors. They wanted local patients and doctors to be aware they could get rapid access to a wide range of world-class and innovative treatments. This was especially important during lockdown, as access to routine screening and cancer treatments was either not available or severely restricted. It is widely acknowledged that delays in cancer diagnosis and treatment can have a significant impact on the patient’s outcome, and therefore ensuring people knew that services were still available and how to access them was extremely important. Getting this message out to people who need cancer services via PPC is a challenge. Google’s policy on healthcare keywords prevents retargeting, so ensuring PPC efficiently drives enquiries in a long decision-making process isn’t easy. Tug used PPC to target people researching relevant symptoms or searching for treatments in the local area around each centre. Tug built out a complex account structure for each centre based on the treatments offered and USPs which led to dramatic improvements in enquiries and CPA.
JUDGES’ COMMENTS We thought that this entry nailed the account structure and targeting that they took on board. The work flow is admirable and how they turned things around for the client is amazing. The results and lead growth are huge! This was definitely a stand out entry and worthy winner.
FINALISTS Caliber & Motors.co.uk The First Stop for All Things Automotive: Simple IA, Markup & Content for Great Organic Gains
BEST USE OF SEARCH AUTOMOTIVE PR Agency One & Auto Trader SUMMARY
Colewood Internet & Asda Tyres Fitted Tyres Campaign
Auto Trader is the UK’s largest digital marketplace for new and used cars. Auto Trader appointed PR Agency One to increase the search engine visibility for new car deals search terms. Auto Trader is well known as a used car marketplace, and new car customer acquisition was a key area pinpointed for improvement.
Evolved Search & Select Car Leasing Driving performance to Pole Position
With Q4 (Jan-Mar) being Auto Trader’s biggest quarter of the year, it was imperative to implement a creative campaign to cut through competitors’ marketing.
Loud Mouth Media & Agnew Group Driving Budget Efficiencies
For the partnership’s inaugural digital campaign, we created Eau de New Car – the UK’s first perfume that encapsulates the scent of a brand-new car. This campaign was fully integrated, combining PR, SEO, social and content, CRM, house activity and OOH.
PR Agency One & Auto Trader Eau de New Car campaign the7stars & Squared.io Driving confidence in PPC for Suzuki Tug & Zipcar Pivoting PPC during COVID-19
It not only smashed our primary SEO objectives, but also raised brand awareness, increased consumer engagement and word of mouth. It would mean a lot to win this award as it was an incredibly successful campaign for both Auto Trader and PR Agency One, showcasing the impact a fully integrated campaign can have on a business and audience.
JUDGES’ COMMENTS We were impressed with the smart creative used for this campaign which combined the PR and SEO benefits. The statement of the objectives were very clear, well laid out and the execution and creativity of this campaign was great to see.
FINALISTS connective3 & Strata A bespoke local PPC approach Crafted & Workspace The Smart Way to Let Office Space Croud From moving to improving: Extension cost calculator Glass Digital & Property Guides Buying guides that drove leads through the roof MediaVision & Douglas and Gordon Tripling Growth in an Uncertain Market MediaVision & Instant Offices How to sell office space when everyone is working from home NMPi by Incubeta & Quintain Living Closing the Online/Offline Gap Rooster Marketing & Bargate Homes Moving enquiries from Rightmove to Google Space & Time Media & Redrow Homes Brand Building Through YouTube Space & Time Media & Taylor Wimpey Adapting to Change
BEST USE OF SEARCH REAL ESTATE & PROPERTY Space & Time Media & Taylor Wimpey SUMMARY Space & Time Media is an independent media planning and buying agency with offices in London, Surrey, Manchester, Edinburgh and Bournemouth and a raft of experience in all media channels and disciplines. At Space & Time, we specialise in the provision of well-researched, fully integrated, and beautifully crafted media campaigns. The scope of our work takes in online and offline media, including PPC, SEO, social, display, video, programmatic and content management, as well as print, out of home, broadcast, direct mail and data provision. Working alongside the country’s leading housebuilders, it is imperative to be innovative and find new ways to stand out in the crowd and winning a UK Search Award would be the ultimate accolade for our hard work with client’s campaigns throughout this challenging year.
JUDGES’ COMMENTS This entry demonstrated great strategy to navigate through the COVID-19 world. They showed a fantastic level of detail in terms of the implementation of the campaign. Well done!
UKSEARCHAWARDS BEST LOCAL CAMPAIGN (PPC) MRS Digital & Shuttercraft SUMMARY FINALISTS connective3 & Strata A bespoke local PPC approach Digital NRG & Autolyne Unlocking a Van Full of Leads MRS Digital & Shuttercraft 23 Local Campaigns in One Tug & GenesisCare Driving Local Enquiries During Lockdown
Shuttercraft are one of the UK’s most successful shutter companies; a growing franchise made up of a network of 26 franchisees around the UK, each with a single local territory. MRS Digital started working with Shuttercraft in 2019 – tasked with rebuilding their customer-facing website. In our dealings with the brand we quickly became aware that PPC was a serious barrier to business growth. We jumped at the opportunity and put it to Shuttecraft that we would produce a consolidated PPC solution that would solve these challenges and allow them to grow beyond any current targets.
JUDGES’ COMMENTS In addition to growing the business, this agency helped solve the franchisee competition issue. We really liked the approach to tracking with DLVs and reduction in lead cost, and it was clear from the supporting document the impact the campaign had for the client. Excellent work!
CATEGORY SPONSOR
FINALISTS Aqueous Digital & ITP Packaging Driving Sales during Covid-19 lockdown Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 3171% ROI Embryo & The Franchise Company Using Embryo Content To Dominate The Market Feel Digital & International Scientific Group Great Scott! Revenues are at an all-time high Loud Mouth Media & Smartway2 A Smart Way To The Top Of The SERPs StrategiQ & Custom Heat Heating Up the Competition Around Warwickshire Tao Digital Marketing & Fleetcover Generating high-quality, consistent leads through SEO services The SEO Works & MSC Notaries Found in Translation Volvox Digital & Incopro Brand Protection Campaign Zeo Agency & Ajansspor A Holistic Approach to Growth in News Traffic
BEST LOW BUDGET CAMPAIGN (SEO) Digitaloft & Kitchen Knives UK SUMMARY This win goes to show that SEO doesn’t always need big budgets and that a well thought out strategy which combines great content, technical SEO and link acquisition can drive huge growth for a brand, even in a competitive space. Results don’t come overnight, however a continued push and resources allocated in the right way, combined with patience and trust in an agency partner, can deliver a phenomenal ROI.
JUDGES’ COMMENTS We were impressed by the performance of this campaign, and focussing on the user really made a big impact to end results. We loved the revenue first approach, and thought the quality of what this agency has produced and their results from such a small budget is fantastic.
FINALISTS agenda21 & Onitsuka Tiger From zero to hero: Driving growth quickly & efficiently DemandMore & Pure Sports Medicine Boosting enquiries for London’s leading sports medicine chain Glass Digital & Write From The Heart Keepsakes Personalised for Performance Space & Time Media & OceanSaver Plastic Free July Stand Out Digital & RB&HH Specialist Care MENA launch campaign The SEO Works & Bearing King Bearing King Crowned
BEST LOW BUDGET CAMPAIGN (PPC) The SEO Works & Bearing King SUMMARY We have worked with Bearing King to enhance and grow their online presence, increasing returning visitors, new shoppers, and improving customer loyalty. We’ve increased revenue, transactions and assisted revenue, whilst reducing CPA. Doing all this without an increase in media spend shows a proficient and effective campaign run on a tight budget, with great results!
JUDGES’ COMMENTS We thought this campaign was very impressive, with detailed thinking and implementation on a small budget. There is an element of tech and automation used in the campaign which was excellent, and the results were measurable. We thought this is a difficult industry to be working in, and making a difference in this field is hard to do, so well done!
FINALISTS Adido & Manutan Record breaking revenues ClickThrough Marketing & SPAR VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR Clicky Media & Raleigh Powering electric results Crafted & Médecins Sans Frontières COVID-19 Appeal Loud Mouth Media & BES Fixing a leaky search strategy Merkle & Benefit Cosmetics Facilitating the Journey to ‘Brows on Fleek’ PR Agency One & Auto Trader Eau de New Car campaign Rise at Seven & Parkdean Resorts Dominating the staycation market post pandemic Stickyeyes & Hermes Delivering Digital Performance
SILVER AWARD HSBC UK PPC/SEO Integration Campaign for Mortgages
UKSEARCHAWARDS BEST INTEGRATED CAMPAIGN Crafted & Médecins Sans Frontières SUMMARY It’s difficult to put into words the work that went into this campaign, and the importance of its results to ensure Médecins Sans Frontières (MSF) could effectively fight Covid-19 and ultimately save lives in more than 70 countries worldwide. The last five months have not been normal. Childcare, internet issues and heatwaves are just some of the hurdles faced when adapting to working from home. Business as usual was difficult, but to launch a campaign of this magnitude and complexity, both online and offline, with the results that have been generated, is something all members of the MSF digital team and Crafted are extremely proud off. What makes this even more special is to know that the money we have raised will go towards MSF’s the medical team’s ability to act fast and save people’s lives. It’s an incredible honour to have worked on this campaign and the results delivered serve as their own reward, that’s the part that matters. However, to win this award would help certify the importance of digital in MSF’s fundraising and serve as a well-deserved pat on the back for the extraordinary work that went into this campaign.
JUDGES’ COMMENTS This entry is a fantastic presentation of an overachieving multichannel digital strategy that provides a much-needed solution for the client amidst a crisis. We loved the thinking around using past targeting and current date, which delivered excellent results for the charity.
FINALISTS Aira & Hagerty Reaching The ‘Ones Who Got Away’ With Discovery Ads
MOST Innovative CAMPAIGN (PPC) ForwardPMX & Tommy Hilfiger SUMMARY
Crafted & Natural History Museum Growth amongst uncertainty
Since 2017, ForwardPMX and PVH (parent company) have continued to strengthen our partnership by collaborating across even more brands, markets and channels.
ForwardPMX & Tommy Hilfiger Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business
Naturally, Tommy Hilfiger had ambitious growth targets this year, and we had to improve our return on investment in an increasingly challenging climate. The highly competitive designer clothing market and the emergence of direct competitors and resellers with extremely deep pockets made our task particularly tough.
Impression & Topps Tiles Topp of the Shops
How did we achieve this ambitious growth? We created bespoke dashboards, while combining insights and strategy across digital channels throughout the wider Tommy Hilfiger business. By combining data sources, we gave Tommy Hilfiger a view on multiple ROI-focused areas. This included, the relationship between the user’s primary search focus and the product sold, which produced critical insight into the products that are worth capitalizing on based off conversion rate uplifts.
Precis Digital & Safira Finding Success with a Machine Learning Account Structure Reprise & Smartbox A Smarter Search Strategy the7stars & Squared.io Driving confidence in PPC for Suzuki
This type of data analysis not only leads to business growth, but it can transform a consumers’ entire experience of the Tommy Hilfiger brand. Winning this award would cement the innovative work we have carried out this year, but more importantly, it would demonstrate our dedication as a strategic partner to Tommy Hilfiger, through our abilities to reach well beyond the boundaries of our media work to drive their business forward.
JUDGES’ COMMENTS We thought this agency always seem to take their campaigns a step further, by making their work part of the overall business. This is a very impressive piece of work - the amalgamation of multiple data sets and the resulting insight and actions are very compelling and powerful.
CATEGORY SPONSOR
FINALISTS connective3 & thortful From challenger brand to industry leader Crafted & CITB Building New Careers in Construction Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 3171% ROI Evolved Search & Tap Warehouse Making a splash with creative Search Marketing NOVOS & Thread Thread-ing the needle for SEO Growth Re:signal & ASICS Going the extra mile! Re:signal & WorldRemit A better, secure and FASTER way to send money Rise at Seven X Missguided Dog jumpers pushing Missgided to pos 1 Tug & Zipcar Planned and Unplanned Moments Verve Search & Buzz Bingo Winning the Link Building Jackpot
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. Best SEO CAMPAIGN Re:signal & WorldRemit SUMMARY WorldRemit makes a positive impact on people’s lives - the brand is proud of its efforts in helping people find a better way to send money to the countries we optimised for - to support their family, send money for birthday, treatment or study (see Eugine’s story here, A tale of two sisters). We are selective about our clients and make sure their objectives correlate with our corporate value and do facilitate the things that matter for people. WorldRemit has been a Re:signal client for over 3 years and the consistent delivery of high-quality work resulting in great results means our relationship is stronger than ever. We are very much an extension of their internal marketing team and as such we have a collaborative approach to working, using consultancy time to work from their offices, allowing us to maintain and nurture key client relationships. From Sep 2019 - Aug 2020, our focused and targeted approach allowed us to increase organic sessions for Worldremit (excluding homepage traffic) to 8,063,542 in 2019/20, from 4,527,364 organic sessions in 2018/19. This was a YoY increase of 78%.
JUDGES’ COMMENTS We thought that this entry was very well documented and covered technical and content, focusing on actual conversions and bottom line results to business. They demonstrated good objectives, strategy and audience. Focused on prioritising opportunity areas rather than chasing big search volumes to smash campaign targets through a marriage of content and technical enhancements. Congratulations!
CATEGORY SPONSOR
FINALISTS ClickThrough Marketing & SPAR VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR connective3 & Strata A bespoke local PPC approach ForwardPMX & Tommy Hilfiger Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business Glass Digital & Write From The Heart Keepsakes Personalised for Performance iProspect & Squared.io Improving relevance for Figleaves Mabo New Era ‘Cap’ Off A Great Black Friday Mediahub UK & Western Union Europe Maximising The Efficient Frontier H1 2020 Precis Digital & Safira Finding Success with a Machine Learning Account Structure Reprise & Smartbox A Smarter Search Strategy Tug & Zipcar Pivoting PPC during COVID-19
UKSEARCHAWARDS Best PPC CAMPAIGN Mediahub UK & Western Union Europe SUMMARY In our ever more global society, the money transfer industry is a key service for those who are far from the ones they love and care for. Western Union are the market leader, transferring money between over 1 billion people in 200+ countries across thousands of remittance corridors, via 500,000 agent locations and locally translated apps and websites. Technology and the digitisation of money is transforming the industry, creating an increasingly crowded space with strong new competitors. In this challenging environment, Western Union, tasked Mediahub with driving a 20% increase in global digital customer acquisition on flat media investment. Our search activity required innovative uses of data as the key to gain competitive advantage in a hard-fought category. By combining proprietary and off the shelf data tools - machine learning, automation, attribution, plus controlled experimentation – we smashed the efficient frontier and proved the efficacy of our data-led approach. Thanks to this strategy and bespoke solutions, Western Union achieved 44.87% above their new customer target. The success of the Western Union search campaign in such an aggressive industry is the result of brilliant team effort, integration with data and analytics specialists, and a great relationship with our client and partners.
JUDGES’ COMMENTS We thought this was a very well structured and explained entry with a clear strategy layout and impressive implementation. We liked that it had great innovation with data analytics and very impressive results. Well done!
FINALISTS Barracuda Digital & Staysure Making Winter Sports Travel Accessible & Inclusive Digitaloft & Compare the Market Using Digital PR to Achieve SEO Success Digitaloft & Cosmetify The Cosmetify Index Green Park Content & Unilever All Things Hair MediaVision & Instant Offices How to sell office space when everyone is working from home Rise at Seven & GAME Christmas Tinner Rise at Seven & Parkdean Resorts Dominating the staycation market post pandemic Rise at Seven & Underluckystars If light pollution cleared Screaming Frog & The Sole Supplier Going for Gold: The World Marathon Index Verve Search & Buzz Bingo Winning the Link Building Jackpot
Best use of Content Marketing Verve Search & Buzz Bingo SUMMARY Buzz Bingo were looking to aggressively grow their organic traffic through a series of campaigns that would generate high authority, editorial links to their site. Our response was to create Insta Wealth, Movie Mortality and Profanity on Film. These campaigns have smashed all the objectives set: • G enerating 1,454 pieces of linked coverage (nearly TEN times our target) from a range of top-tier sites including: Yahoo, GQ, Daily Mail, MSN, Express, New York Post, The Sun, Fox News, The Guardian, Business Insider, The Mirror, Lad Bible, Gazzetta and Aftonbladet. • A further 1,200 pieces of unlinked coverage including 8 appearances on TV and over 200 pieces of print coverage across the world. • N early 1 million shares including front-paging on Reddit, Instagram posts by Jonah Hill and tweets by Danny Trejo. • T his led to BuzzBingo moving from position 32 to position 2 for ‘bingo’ and increasing the number of keywords ranking on page 1, more generally, by 350%. • T his led to organic traffic increasing by 240% - more than 550k extra organic visitors, YoY, per month.
JUDGES’ COMMENTS We thought this is a brilliant campaign, wonderfully executed with excellent multi-platform coverage. There was great research and creativity, leading to lovely execution. The campaign outreach was secured across some spectacular sites and the coverage is very impressive.
FINALISTS Aira & Liberty Games Best Home Bar Competition connective3 & thortful From challenger brand to industry leader Digital Trails & MenKind Father’s Day 2020 (Lockdown Dad) Digitaloft & Compare the Market Using Digital PR to Achieve SEO Success Digitaloft & Cosmetify The Cosmetify Index PR Agency One & Auto Trader Eau de New Car campaign Rise at Seven & Game Christmas Tinner Rise at Seven & Missguided Dog jumpers pushing Missguided to position 1 Screaming Frog & The Sole Supplier Going for Gold: The World Marathon Index Verve Search & Buzz Bingo Winning the Link Building Jackpot
Best use of PR in a Search Campaign PR Agency One & Auto Trader SUMMARY Auto Trader is the UK’s largest digital marketplace for new and used cars. Auto Trader appointed PR Agency One to increase the search engine visibility for new car deals search terms. Auto Trader is well known as a used car marketplace, and new car customer acquisition was a key area pinpointed for improvement. With Q4 (Jan-Mar) being Auto Trader’s biggest quarter of the year, it was imperative to implement a creative campaign to cut through competitors’ marketing. For the partnership’s inaugural digital campaign, we created Eau de New Car – the UK’s first perfume that encapsulates the scent of a brand-new car. This campaign was fully integrated, combining PR, SEO, social and content, CRM, house activity and OOH. It not only smashed our primary SEO objectives, but also raised brand awareness, increased consumer engagement and word of mouth. It would mean a lot to win this award as it was an incredibly successful campaign for both Auto Trader and PR Agency One, showcasing the impact a fully integrated campaign can have on a business and audience.
JUDGES’ COMMENTS We thought this was a stand out campaign! This agency knew what they wanted to achieve from a PR and SEO perspective and they joined them together perfectly. Overall, we thought it was a well run, well joined-up and a very innovative campaign
UKSEARCHAWARDS Best use of Social Media in a Search Campaign Rise at Seven & GAME FINALISTS Anicca Digital & InfinityQS Growing the Global Partner Program using LinkedIn ClickThrough Marketing & SPAR VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR Digital NRG & Caerphilly Skips Local Skip Hire Rise at Seven & GAME Christmas Tinner Summit & Durex Reaching over 15 million new students using Facebook
SUMMARY Rise at Seven was set a challenge by online retailer GAME to make a famous brand campaign that they ran from 2013 go viral yet again, but this time deliver links and SEO value ahead of their key period, Christmas. The campaign was a content strategy and link building exercise tying in social media as part of a wider search campaign – which resulted in media coverage and links (154 links) in over 14 countries (UK, EU, US, AUS), radio and TV features including Fox News USA and The Colbert Show with 1.7million views and drove 85,000 visits to the site all in the space of a few weeks. Influencers in the gaming community talked about the Christmas Tinner reaching 920,000 people. The 1-week turnaround project has now turned into a long-term partnership between newly founded SEO agency Rise at Seven and GAME after getting their gaming chair hub ranking for over 400 keywords just in time for Christmas. It caused the biggest surge in branded search in over a year (51% growth). This campaign featured on Famous Campaigns of 2019 and was one of the first campaigns Rise at Seven ran, being just 5 months old in the industry. Winning this award would mean the world to the team and agency showing that simplicity, creativity very much has a space in search (it’s not dead at all).
JUDGES’ COMMENTS We thought this was a clear winner in this category! A clear demonstration of how social made this campaign a success. Even if you took both elements as separate campaigns, they would still stand out, so the fact they join together so well is amazing. We very much enjoyed reading the entry, and the enthusiasm behind the work.
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. Best use of DatA (SEO) Propellernet & PureGym SUMMARY FINALISTS
As March 2020 saw gyms closed and PureGym’s memberships frozen, Propellernet reacted very quickly to the changing requirements of the business. It was important to maintain the brand’s market-leading visibility, whilst addressing the shifting concerns and questions of its audience base.
Crafted & CITB Building New Careers in Construction
Using a unique approach to keyword research and data analysis, Propellernet delivered a huge amount of core strategic information that would help to shape the content required for the safe re-opening of gyms, showing more than ever the value of search data and SEO for the entire business.
Propellernet & PureGym Real-time Keyword Research During Lockdown
By constantly reviewing real-time searches and keywords as they happened, Propellernet was able to ensure PureGym stayed completely on the pulse of their audience’s needs and concerns during this unexpected and totally unprecedented time.
JUDGES’ COMMENTS This entry went above and beyond to source data on audience needs in a bid to power a reactive SEO approach to COVID. The campaign covered both technical prowess right down to outreach via data, and it had positive results from a conversions perspective.
FINALISTS Crafted & Workspace The Smart Way to Let Office Space ForwardPMX & Tommy Hilfiger Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business lastminute.com Automating search query analysis Mediahub UK & Western Union Europe Maximising The Efficient Frontier H1 2020 Red Hot Penny & World of Wall Paper Somebody Digital & Moneyboat Christmas 2019 Campaign Three Whiskey & Pronovias How a sophisticated global measurement strategy delivered growth for major bridal brand
SILVER AWARD Reprise & Smartbox A Smarter Search Strategy
UKSEARCHAWARDS Best use of DatA (PPC) Mediahub UK & Western Union Europe SUMMARY In our ever more global society, the money transfer industry is a key service for those who are far from the ones they love and care for. Western Union are the market leader, transferring money between over 1 billion people in 200+ countries across thousands of remittance corridors, via 500,000 agent locations and locally translated apps and websites. Technology and the digitisation of money is transforming the industry, creating an increasingly crowded space with strong new competitors. In this challenging environment, Western Union, tasked Mediahub with driving a 20% increase in global digital customer acquisition on flat media investment. Our search activity required innovative uses of data as the key to gain competitive advantage in a hard-fought category. By combining proprietary and off the shelf data tools - machine learning, automation, attribution, plus controlled experimentation – we smashed the efficient frontier and proved the efficacy of our data-led approach. Thanks to this strategy and bespoke solutions, Western Union achieved 44.87% above their new customer target. The success of the Western Union search campaign in such an aggressive industry is the result of brilliant team effort, integration with data and analytics specialists, and a great relationship with our client and partners.
JUDGES’ COMMENTS We thought the mix of data tools, machine learning, automation, attribution and experimentation was immense and superbly handled. This is a great example of a hugely complex, multi-territory, multi-market campaign handled brilliantly.
FINALISTS Adzooma Automate & Optimise Your Online Advertising DeepCrawl Automator SEO QA InLinks Kenshoo Kenshoo Impact Navigator OnCrawl SEO & Data Science Platform Optmyzr Campaign Automator Inventory Driven PPC Campaigns Made Easy Squared.io Automation & Audit for Google Ads TrueClicks PPC Auditing & Monitoring built for Teams
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. Best Software Innovation Squared.io SUMMARY Squared.io is a category-defining product as the first fully automated audit and optimization platform for Google Ads anywhere in the world. We continue to push the boundaries of technology in advertising to a more automated and more intelligent future, providing advertisers with innovative ways of managing both their time and budgets more effectively. We are thrilled to have been recognized at the UK Search Awards and look forward to continued growth in the region.
JUDGES’ COMMENTS We thought this was a great software displaying very cool innovation, with a strong focus on conversions. We also liked the graphs and visualisation presented, great work!
FINALISTS Adzooma Automate & Optimise Your Online Advertising Kenshoo Kenshoo Search MarinOne by Marin Software Optmyzr Extraordinary PPC Management Tools Empowering the Paid Search Community PPC Samurai Automation Without Compromise Squared.io Automation & Audit for Google Ads TrueClicks PPC Auditing & Monitoring built for Teams
UKSEARCHAWARDS BEST PPC MANAGEMENT SOFTWARE SUITE Optmyzr SUMMARY Optmyzr’s turnkey PPC management platform is purpose-built for PPC marketers with moderate to deep paid search expertise. The Optmyzr PPC Management Suite replaces bloated point solutions at a fraction of the cost, using WYSIWYG layered scripts to remove barriers to PPC automation. More than 25 tools within Optmyzr provide insights fueled by machine learning. Optmyzr enables one-click optimizations for bids, budgets, keywords, and more to transform cumbersome PPC tasks and reporting into instant, automated processes. With an onboarding window of just minutes and less than 2 weeks to full account optimization, Optmyzr supports agency and in-house PPC teams to scale efficiently and quickly. The system empowers PPC pros in the UK and abroad to move from “tactician” to “advanced marketing strategist.” In Q1 2020, Optmyzr launched the weekly web series “PPC Town Hall” hosted by Co-Founding CEO Frederick Vallaeys. Initially created as a safe space for PPC professionals during the onset of the COVID pandemic, PPC Town Hall now focuses on highly strategic aspects of paid search and digital marketing to advance the industry in 2020. The program has featured UK experts on multiple occasions. Creating community during crisis, Optmyzr empowers PPC pros to discover new successes, despite economic headwinds.
JUDGES’ COMMENTS We liked this software, as we thought it was super easy to use, robust and could support people from lower level ops to high level strategy setting. We were really impressed with the COVID-19 timeline - no other tool had this, it’s invaluable and amazing.
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST SEO SOFTWARE SUITE OnCrawl SUMMARY
FINALISTS DeepCrawl Platform InLinks OnCrawl SEO & Data Science Platform
OnCrawl is a technical SEO platform powered by data science to help you make smarter SEO decisions. We help e-commerce websites, classifieds and online publishers to improve their organic traffic, rankings, and online revenues by opening Google’s black box. Driven by a strong tech spirit, OnCrawl gives search marketers easy access to the data they need by providing actionable dashboards and reports to support the entire search engine optimization process. Winning the UK Search award for the first time would be a huge achievement for our teams. It would highlight our dedication to make data science and AI a key asset for technical SEO worldwide and to show that it is not just another buzzword applied to the search industry.
JUDGES’ COMMENTS We liked this entry as it provides a reliable and scalable solution that enables marketers to generate meaningful insights. We think it’s powerful and an excellent suite of tools and analysis for technical SEO.
FINALISTS
UKSEARCHAWARDS BEST Search Software Tool InLinks
InLinks
SUMMARY
Kenshoo Kenshoo Search
Squared.io Automation & Audit for Google Ads
InLinks has rebuilt SEO Tool design from the ground up, by being Entity driven. To do this, InLinks had to first build one of the world’s largest knowledge graphs outside Google. The company was the inspiration of French SEO, Fred Laurent and English SEO Veteran, Dixon Jones. Built with no external funding, InLinks launched a live version of its tool in the autumn of 2019. With steady growth and a solid reception from SEOs around the world, winning an award with some of the great tools in the industry will undoubtedly help cement Inlinks as one of the major players in the SEO technology space.
Swydo Swydo Reporting & Monitoring Platform
InLinks has been releasing new features and ideas since launch. At the time of writing, InLinks uses an entity driven approach to deliver:
Trisolute News Dashboard Best-in-class news SEO tool
• Market trend data by industry sector, updated daily;
TrueClicks PPC Auditing & Monitoring built for Teams
• World class Question finding technology;
OnCrawl SEO & Data Science Platform
• Automated Knowledge Graph mapping for websites and their competition; • Intelligent “About” schema injection; • Internal link injection and automation; • Content auditing and optimisation. The team at InLinks would be thrilled to win at the UK Search Awards. Fingers crossed!
JUDGES’ COMMENTS We loved this entry and the market this tool is going after. We also enjoyed that their entry pointed to a YouTube video demonstrating the product, which successfully gives SEOs a whole new view on search topics.
UKSEARCHAWARDS BEST In-House Team Compare the Market SEO & Content Teams SUMMARY
FINALISTS AO World Search Team Compare the Market SEO & Content Teams Harrods SEO Team
Compare the Market provides customers with an easy way for them to make the right choice on a wide range of products including motor, home, life, travel and pet insurance, as well as utilities and money products including credit cards and loans. Compare the Market actively works with its brand partners to help provide great services to customers. Over the past 12 months, the in-house SEO team has refreshed and refined its strategy and processes across all areas of SEO. The aim has been to provide superb experiences to our customers across tech, content and link acquisition. Working together, we have helped to drive an increase of over 15% in revenue from the channel, as well as averaging top-ranking spots for some of the most competitive and searched-for terms in the UK (car/home/life/travel insurance). We’re well aware that the UK Search Awards is one of the UK’s best-known SEO and marketing awards, and to win it would be a testament to the incredible hard work, passion and dedication of our team.
JUDGES’ COMMENTS This established team has been outputting successful initiatives which has led to impressive growth across their field. They are also well equipped with their own in-house developed tools to face the challenges day-to-day. We loved that the team itself is extremely well supported to take on the challenges within the financial comparison site space.
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST Small PPC Agency Fluid Commerce FINALISTS DemandMore Fluid Commerce Launch Online Loud Mouth Media MRS Digital Relevance Torchbox Vervaunt
SUMMARY Fluid Commerce (previously Fluid Digital)l has had an exciting year, with our repositioning towards an ecommerce growth agency, the growth and expansion in the team, the launch of new services, strong client retention and new client wins across high-growth ecommerce retailers. The agency rebranded to Fluid Commerce in August 2020 to better reflect the ecommerce and retail specialism and continue this positioning of becoming a leading ecommerce agency. The agency is one of the most successful independent ecommerce agencies in the North, as a direct result from the investment in the team and dedication to ecommerce success across paid search, conversion and usability, and Magento and Shopify ecommerce. We have seen incredible growth and success within our ecommerce site builds and performance marketing campaigns, despite competitive market conditions. For us to win this award would be a reinforcement of the unique approach we take to ecommerce, and would establish us as a solid choice of agency for retailers that seek that hard-to-find mixture of knowledge, availability, efficiency, care and straight-forward advice and support.
JUDGES’ COMMENTS We loved the focus of this agency on e-commerce with a development component, and a suite of different ways to support their clients. This agency has successfully sustained growth over time and their submission was well thought-out, clearly showing the progress they have made over the last 12 months.
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST Large PPC Agency Crafted SUMMARY It’s been a standout year for our paid advertising team. Increasingly complex client challenges at a difficult time for everybody has made us incredibly proud of what they’ve achieved.
FINALISTS Aira Crafted Impression Mabo
We’ve outperformed across many sectors for clients not limited to Médecins Sans Frontières, Workspace and the Natural History Museum. No one hid behind their makeshift desks. They delivered outstanding results and service. We don’t have hundreds of people, but the people we do have are incredible. They love digital, they care about each other and they care about our clients. It’s those elements that have seen us through and resulted in a record-breaking year for agency revenue.
JUDGES’ COMMENTS We liked that this agency has a great balance between turnover and client focus, whilst also having a clear focus on staff too. They adapted into the challenges of COVID-19 crisis quickly and made transformations in their work culture. Reflections of this adaptation resonates on results.
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST Small SEO Agency Re:signal FINALISTS Absolute Digital Media Chillibyte Digital NRG SEO Team Loud Mouth Media NOVOS Re:signal Relevance The Evergreen Agency
SILVER AWARD Digitaloft
SUMMARY Re:signal is a specialist SEO and content marketing agency, driving organic growth for ambitious brands. We have re-defined our vision with a streamlined new team and business strategy in order to become the SEO and content marketing agency for brands anticipating the future. Our agency continues to grow from strength to strength, with significant client retention and new wins (including ASICS, World Remit and Gillette) Having capped 2019 with strong recognition (Best Small SEO Agency at the European Search Awards 2019) we’ve recently been recognised for the Best Use of Search and Best Pan-European Campaign at the European Search Awards 2020, as well as the Best Use of Search in the B2C and Finance categories at the Global Search Awards 2020. Being featured in UK Search Awards is a great opportunity for us to show how proud we are of our team, culture and the work we do for our clients. As an agency, we know that trust is an essential part of our client relationships. By producing award-winning work that is recognised by our peers in the industry, we’re showing our clients that we put everything into getting the best results for their business using industry-leading strategies.
JUDGES’ COMMENTS This agency encountered many challenges head on and put their clients and employees front and centre to safely deliver award winning results. They’ve set up networking opportunities to keep engaged with the industry. Their success is undeniable and the team should all be very proud of what they’ve achieved.
FINALISTS
UKSEARCHAWARDS EAT.SLEEP.SEARCH.REPEAT. BEST Large SEO Agency Rise at Seven
Aira
SUMMARY
Blue Array
Rise at Seven is a search-first creative agency founded by Carrie Rose and Stephen Kenwright in June 2019. We’ve done creative campaigns across social media, PR, TV, OOH and on websites... where the purpose is always to drive results for SEO.
Click Consult Crafted Impression Merkle Reddico Rise at Seven The SEO Works
SILVER AWARD Evolved Search
Our focus is to make large creative strategies work for search for the very first time, run campaigns that build brands, and strategies that move the needle in the organic market space. Our purpose is to pitch the biggest ideas to the biggest brands - against the biggest agencies and be confident of success. We consistently beat agencies 10 or 100 times our size because we think differently and guarantee results (or we don’t send invoices). We’ve gone from generating £2.5K revenue per month to £290K revenue per month - making £1.5 million in our first year of operating. We’ve worked our god damn ass off to make Rise at Seven one of the best SEO agencies to work at and with - and winning an award for our efforts would mean the world to us.
JUDGES’ COMMENTS This is a really exceptional agency with a really creative approach to SEO. We thought they demonstrated impressive growth in just a year, great brand recognition and the client list they have is very impressive. Keep up the amazing work!
UKSEARCHAWARDS BEST Small Integrated SeaRCH Agency Aqueous Digital SUMMARY Aqueous Digital is a family-run Digital Marketing Agency based in Cheshire. We specialise in organic and paid internet search, website content strategy and reputation management.
FINALISTS ASSISTED. Aqueous Digital Ecrubox Digital MediaVision
Founded in 2011, we set out with a clear vision to provide a different type of digital marketing service: a service based entirely on honesty, trust, loyalty, and collaboration (TLC). This approach was prompted by an observation that many companies in the sector were misleading customers, over-promising, spreading unfounded myths about SEO and delivering sub-standard customer service. We set out to be different. In 2020, our ambition was to smash through the £1 million turnover barrier for the first time. In May, we hit a major recurring revenue target a whole five months ahead of schedule. We are now set to exceed that £1 million target by the end of the year. Staff wellbeing and personal development have been at the forefront of our growth. We have invested heavily in our team, spending over £40k on training, wellbeing, and benefits. Winning this award would mean the world to us. It would ultimately provide high-profile industry recognition for all the hard work our amazing team have put into building the business. We have an ambitious plan to take us to the next level and we are treading our own path to get there, because at Aqueous Digital, Search Never Sleeps!
JUDGES’ COMMENTS We were impressed with the detailed work examples provided by this agency, which shows quality of work and their attitude towards putting the client first. We also liked to see the work involved with the retention of clients and investment in staff development, well done!
UKSEARCHAWARDS BEST LARGE Integrated SeaRCH Agency ForwardPMX FINALISTS
SUMMARY
Click Consult
ForwardPMX is a global brand performance and full-service media agency designed to help brands find the change that fuels meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology and brand performance solutions that reach people all over the world. By pairing people with data-led process and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem solving. ForwardPMX is a proud member of The Stagwell Group.
Clicky Media Crafted ForwardPMX Impression Journey Further Propellernet Stickyeyes Group The Media Image
Over recent years, our agency has taken great strides to evolve our expertise, expand our proposition and deliver truly global solutions to leading brands around the world. Particularly during this challenging year in 2020, we’ve managed to improve connectivity across our global offices, sharing learnings with each of our respective markets and applying them to deliver thought leadership and drive client growth through cutting edge, digital-first programs. This recognition would prove that challenging ourselves this year to drive our offering paid off, not only for ourselves but for the clients that choose to partner with us every day.
JUDGES’ COMMENTS This was a very impressive entry. The objectives and financial performance were solid, and they have good client results. It was great to see that the agency continued to grow throughout COVID-19. Congratulations!