My Baby
Simplicity’s Complexity By George L. Nitti
George L. Nitti has written for American Towman since 2009. He started out as a news writer and now writes a weekly feature on TowIndustryWeek.com, Tow Illustrated, which spotlights the tow truck graphics.
C
ompany branding is a critical component to starting and managing any business, and includes such elements as a strong logo, consistent colors that blend nicely, and fonts that are applied across the business. Strong branding leaves a lasting impression, helping a company stand out to customers who associate its product or service with the brand while attracting
88 • April 2021 | Towman.com
