COWGIRL CLOSETS: GAYLE, Double D Ranch's 2021 Spring Collection

Cowgirl Closets: Gayle, Summer 2021

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Cowgirl Queen Jacket, Riggin Top, Dee Skirt, Opry Tie, Hank Scarf, Cowgirl Queen Hat, Don’t Fence Me in Boot, Plaza Charro Space CowboyJacket, Boot,Riata Hat, Double D Ranch Double D Ranch Jewelry, Jewelry Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Gayle’s Closet Gayle isn’t a ‘who’; it’s a what and a when. It’s an era, it’s an attitude, it’s a celebration of western women’s rise to fame.

While the other Cowgirl Closets we’re figuratively peering into belong to a particular person we admire, the Gayle collection is inspired by an amalgamation of characters, of the notion of the iconic cowgirl in the height of television Westerns.

“We were children of the ‘60s,” said Cheryl McMullen, designer for Double D Ranch. “Westerns were ubiquitous; there were literally dozens of shows airing at the time. Like anything that gets over-popularized, they started to get a little kitschy, what they called ‘four-wall Westerns’, that were a little more Hollywood than high plains. But that’s when the costumes got better! Cowgirls got a little more glamorous – leading lady vibes – and that’s what this collection is about.”

It’s a little bit Miss Kitty, a little bit Patsy Cline. Retro meets rhinestones. Pin-up meets pony up. It has hues that will take you back to the time of tailfin Cadillacs and silhouettes that remind you how subtle sexy can be.

Don’t Fence Me in Top, Don’t Fence Me in Skirt, Don’t Fence Me in Boot, Double D Ranch Jewelry

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Don’t Fence Me D in Ranch Boot Belt Vintage Double

Cowgirl Queen Plaza Charro Jacket, RiataJacket Hat, Cowgirl Queen Hat Double D Ranch Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

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both pages: Riggin Top, Dee Skirt, Opry Tie, Cowgirl Queen Hat, Space Cowboy Boot, Double D Ranch Jewelry

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Authentic Western Wear Top Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry Double D Ranch Jewelry, Vintage Double D Ranch Belt Vintage Double D Ranch Belt

Authentic Western Wear Top Plaza Charro Jacket, Riata Hat, Cowgirl Queen Hat, Double D Ranch Jewelry Double D Ranch Jewelry, Vintage Double D Ranch Belt Vintage Double D Ranch Belt

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Don’t Fence Me In Jacket, Cowgirl Queen Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, DoubleDDRanch RanchJewelry, Jewelry Double Bag Vintage Double D Ranch Belt

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both pages: Don’t Fence Me In Top Don’t Fence Me In Skirt Hank Opry Tie Plaza Charro Jacket, Riata Hat, City Slicker Hat Jewelry, Double D Ranch Double DDouble RanchDJewelry Vintage Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Cowgirl Queen Vest Double D Ranch Jewelry, Cowgirl Queen Hat Vintage Double D Ranch Belt

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both pages: Cowgirl Queen Vest Plaza Charro Jacket,Queen Riata Hat, Dee Skirt, Cowgirl Hat Double D Ranch Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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“I figure if a girl wants to be a legend, she should go ahead and be one.”

- Calamity Jane

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Yee Haw Plaza Charro Poncho Jacket, Riata Hat, Double D Ranch Jewelry Jewelry, Vintage Double D Ranch Belt

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Cowgirl Pinups There’s a certain twang to television cowgirls that is indicative of the era and the shift in the way Hollywood was representing women on the small screen, giving their characters a little more sass and sensuality.

Perhaps the most well-known and prolific of all American pinup artists is the legendary Gil Elvgren.

Having created more than 500 paintings and mentored dozens of apprentices, he made an indelible impact on the artistic genre. Often imitated but never duplicated, Elvgren had a signature style that is sometimes described as a ‘naughty Norman Rockwell’. Unlike the real-life perception of actual cowgirls as hardened and hard-working, even masculine (think Luz Benedict in Giant), Elvgren’s illustrations of cowgirls gave them colorful character, portraying them as sensual starlets.

“Elvgren’s artwork heavily influenced the aesthetic of this catalog,” Cheryl said. “He was the ‘it’ American pinup artist, and the span of his career coincided with the TV Westerns boom we’re channeling. We drew inspiration for the set and the props from some of his paintings, and we styled the models in mid-century pinup hair and makeup, capturing that kind of ‘cowgirl coquette’ vibe that was present in Elvgren’s westernthemed portraits.”

Though it distinctly depicts a bygone era of Americana, Elvgren’s work is evergreen. More than four decades after his death, it is still every bit as coveted and collectible as it’s ever been.

Rhythm of the Range Top, Dee Skirt City Slicker Hat, Space Cowboy Boot Double D Ranch Jewelry

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Rhythm of the Range Top, Dee Skirt, Space Cowboy Boot, Double D Ranch Jewelry

Plaza Rhythm CharroofJacket, the Range RiataTop, Hat, Double DCity Ranch Slicker Jewelry, Hat, Vintage Double Double D Ranch D Ranch Jewelry Belt

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Song of the West Vest, Plaza Charro Jacket, Riata Hat, Vintage Double D Hat Double D Ranch Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

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both pages: Cowgirl Queen Top, Under the Western Stars Skirt, Don’t Fence Me In Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

both pages: Yee Haw Top, City Slicker Hat, Space Cowboy Boot Polka Dot Opry Tie, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Women in Westerns From Miss Kitty to Mattie Ross to the iconic Etta Place, Westerns just wouldn’t be the same without their leading ladies.

“Women really had to elbow their way into Westerns,” Cheryl said. “Males were always the lead, the cowboy was always the hero – that’s always who was driving the narrative – and in many cases, the females were almost ornamental. There’s the joke that in Westerns, the horses got more screen time than the women. So, it was momentous, and truly a testament to these actresses, how they were able to develop these characters and elevate them to integral players in the plot. In retrospect, Miss Kitty is every bit as memorable as Marshal Dillon. Suddenly the ‘damsel in distress’ trope was replaced with women who had fortitude – and attitude!”

Naturally, as feisty young women ourselves, we appreciated and admired that about these silver screen cowgirls. While the clothing in this collection is a little more colorful, more twangy, a little more retro than Wild West, the broader inspiration was celebrating that strength and the spirit of demanding to be seen.

Yippee Ki Yay Jacket, Bandit Pant, Don’t Fence Me In Boot, Double D Ranch Jewelry

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

“People call cowgirls lots of names, but they never call us ordinary.”

- Unknown

Plaza Charro Jacket, Riata Hat, Yippee Ki Yay Jacket Double D Ranch Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Oscar Betz Earrings Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, RanchPant, Jewelry, Don’t Fence Me Double In Top,D Bandit Vintage Double D Ranch Double D Ranch Jewelry Belt

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Howdy Plaza Charro Sock Jacket, Riata Hat, Double DDouble Vintage RanchDJewelry, Ranch Belt Vintage Double D Ranch Belt

Howdy Plaza Pardner Tee, Jacket, Wild West Charro RiataPant, Hat, Double D Ranch Jewelry, Double D Ranch Jewelry, Vintage Double Double D D Ranch Ranch Belt Belt Vintage

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Howdy Pardner Tee, Wild West Pant, Capistrano Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

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“I like it when a feller tips his hat, lets me go first and opens up my doors, but I’m not helpless or fragile, and I can saddle my own horse.”

– From the poem ‘Cowgirl Way’ by Teresa Burleson

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Cowgirl Queen Hat Plaza Charro Jacket, Riata Hat, Vintage Double D Bag Double D Ranch Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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both Plazapages: Charro Jacket, Riata Hat, Pals of the Pioneers Shirt, Wild West Skirt, Double D Ranch Jewelry, Del Rio Boot, Double D Ranch Vintage Double D Ranch Belt Jewelry

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Capistrano Boo D Ranch Belt Vintage Double

Wild Rags PlazaRomper, Charro Jacket, Capistrano RiataBoot, Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Plaza Charro Pony Pal TopJacket, Riata Hat, Double D Double D Ranch Ranch Jewelry, Jewelry Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

both pages: YippeePlaza Ki Yay Top,Jacket, Wild West Charro RiataSkirt Hat, Double D Ranch Jewelry Double D Ranch Jewelry, Vintage Double Double D D Ranch Ranch Belt Belt Vintage

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Little JoeDouble Boot D Ranch Belt Vintage

Plaza Charro Jacket, Riata Hat, PonyDouble Pal Top,DLittle Boot, RanchJoe Jewelry, Double D Ranch Jewelry Vintage Double D Ranch Belt

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Beaded Zuni Slides Though they tend to feel synonymous with cowboys, believe it or not, bolos weren’t born in the Wild West.

While there are a couple different origin stories for how bolos came to be, it can be argued that Hopalong Cassidy and the rise of the TV cowboy really brought them to the forefront of Western wear. These days a bolo slide can be made out of anything from a coin to a concho to an old belt buckle, but what we’re loving right now are these beaded beauties.

“For as much time as I spend obsessing over the art and origin of Southwestern jewelry, I can’t believe I only recently discovered these beaded bolo slides,” Cheryl said. “They are Zuni creations, roughly mid20th century, and they are hand-beaded into little longhorn figures using sheep vertebrae and colorful seed beads. They’re really neat little pieces, really unique.”

We’ve never met a bolo we didn’t like, but these beaded beauties are something special. Slip one on and see for yourself!

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Plaza Charro Jacket, Yee Haw RiataScarf Hat, Vintage Double Double D Ranch D Ranch Scarf Jewelry, Slides Vintage Double D Ranch Belt

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Vintage Double D Ranch Bag & Paper Dolls Scarf

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Plaza Charro Jacket, Riata Hat, Ki Yay Top DoubleYippee D Ranch Jewelry, VintageVintage DoubleDouble D Ranch D Scarf RanchSlides Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

both pages: Song of the West Vest, Wild Rags Top Song of the West Skirt, Don’t Fence Me In Boot, Double D Ranch Jewelry

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Plaza Charro Jacket, Riata Hat, Double Double D D Ranch Ranch Jewelry, Jewelry Vintage Double D Ranch Belt

Plaza Charro Song Jacket, of the West Riata Vest Hat, Double D Wild RanchRags Jewelry, Top Vintage Double Double D Ranch D Ranch Jewelry Belt

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Yippee Plaza Charro Ki YayJacket, Top, Dee RiataSkirt, Hat, Thompson Opry Tie, DoubleFence Don’t D Ranch Me In Jewelry, Boot, Double D Ranch Jewelry Vintage Double D Ranch Accessories Belt

Plaza Charro Jacket, Riata Hat, DoubleDDRanch RanchJewelry, Jewelry Double VintageVintage Double Double D RanchDAccessories Ranch Belt

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Dee Skirt, Plaza Charro Jacket, Riata Hat, DoubleFence Don’t D Ranch Me In Jewelry, Boot Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Yay Top Double DYippee RanchKiJewelry, VintageDouble DoubleDDRanch RanchJewelry Belt

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Plaza Charro Jacket, Riata Hat, Yee Haw Top, City Slicker Hat Double D Ranch Jewelry, Double D Ranch Jewelry.

Vintage Double D Ranch Belt

Plaza Charro Jacket, Riata Hat, Yee Haw Top, City Slicker Hat,DBakersfield Boot Double Ranch Jewelry, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Wild Rags Dress & Double D Ranch Jewelry

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Plaza Charro Wild Jacket,Rags Riata Dress, Hat, Double D Bakersfield Ranch Jewelry, Boot, Vintage Double Double D Ranch D Ranch Jewelry Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

both pages: Wild Rags Top, Dee Skirt, Don’t Fence Me In Boot Cowgirl Queen Hat, Double D Ranch Jewelry

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The Rise of the Dude Ranch Most folks have heard of dude ranches, and even have a vague idea of what they are, but likely haven’t given much more than a passing thought to origins of the experience – or the name.

Dating back to the late 19th century, dude ranches were born in a time that saw both a decrease in the sustainability of ranches on cattle alone and an increase in the romanticism of the American West. There was an inherent curiosity among eastern socialites about the rugged ranch lifestyle and ‘how the other half lived’, which fostered an opportunity for agritourism that provided the advantage of the experience without all the risk for the guests and a supplemental source of income for the ranchers.

In more recent years, these curated cowboy experiences have trended toward calling themselves ‘guest ranches’ over the traditional term ‘dude ranch’, a shift that is seemingly two-fold: ‘guest ranch’ is a little more evident and indicative of what it actually is, and in its origin, ‘dude’ was meant in kind of a patronizing way, a term that full-time cowboys used to refer to well-heeled city-dwellers who traveled out west for a temporary taste of the lifestyle, but would be unlikely to survive the day-today demands outside their comfort zones for long.

In addition to the name, the experience and the audience has also evolved. Originally intentionally authentic and rugged, the adventures were catered primarily to adult males craving a look at the life. Nowadays, the accommodations are more comfortable and the events are catered toward family-friendly entertainment, with things like trick ropers and tame trail rides.

Don’t Fence Me In Jacket, Don’t Fence Me In Skirt, Riggin Top, Don’t Fence Me in Boot, Space Cowboy Boot, City Slicker Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Don’t Charro Plaza Fence Me Jacket, In Jacket Riata Hat, DoubleFence Don’t D Ranch Me In Jewelry, Skirt VintageDDouble Double RanchDJewelry Ranch Belt

Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Don’t Fence Me In Jacket Vintage Double D Ranch Belt Double D Ranch Jewelry

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Space Cowboy Vintage DoubleBoot D Ranch Belt

Riggin PlazaTop, Charro Space Jacket, Cowboy RiataBoot, Hat, City Slicker Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

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Don’t Charro Plaza Fence Me Jacket, In Tank Riata Hat, Double D Ranch Jewelry Jewelry, Vintage Double D Ranch Belt

Authentic Plaza Charro Western Jacket, Wear RiataTank, Hat, Double Space D Cowboy Ranch Jewelry, Boots, Vintage Double Double D Ranch D Ranch Jewelry Belt

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Plaza Charro Jacket, Riata Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

“There may just be seven wonders in this big ol’ round world, but how ‘bout them cowgirls?”

- George Strait

Plaza UnderCharro the Western Jacket, Stars RiataTop, Hat, Double Space D Cowboy Ranch Jewelry, Boots, Vintage Double Double D Ranch D Ranch Jewelry Belt

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Under the Western Stars Dress, Don’t Fence Me In Boot, Double D Ranch Jewelry

Under Plaza Charro the Western Jacket,Stars Riata Dress, Hat, Double Song D of Ranch the West Jewelry, Vest, Vintage Double Double D Ranch D Ranch Jewelry Belt

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doubledranch.com Since 1989

Yee Haw Top, Vintage Double D Hat, Double D Ranch Jewelry

Shot on location at the Dixie Dude Ranch in Bandera, Texas