Community Relations Department PREVIOUS PROJECTS UPDATE: • Website Redesign • Social Media Merger and Expansion
• Facebook, Twitter, Instagram, Next Door
• 2020 City Events Calendar
Performance Measures 2020 ACTUAL TO DATE
Number of Community Events Hosted or Sponsored by the City of Douglasville FY2019
FY2020 Projected
FY2020 Actual YTD
28
36
26
Still to come…
• Wednesday Wind Down Concert Series • Community Rocks Concert Series • Spring Events • Breakfast with the Bunny, PD Community Enrichment Day, Hydrangea Festival, Ultimate Block Party, Taste of Douglasville, etc. • Movies in the Park • And more…
Number of Digital Media Projects Number of video/design projects completed to support city events, programs, departments and services. (Graphic Design, Video Production, Presentations, etc.) FY2019
FY2020 Projected
FY2020 Actual YTD
252
300
263
Newsletters: 15 • 4 Quarterly Print Editions • 11 Monthly Internal e-Newsletters • 28 Weekly Email Update Newsletters Design Projects: 149 • Includes PowerPoint Presentations, Advertisement Elements, Event Artwork, City Branded Materials, Web and Social Media elements, Updating digital display content, etc. Video Projects: 61 • Includes coverage of City Council Meetings, Regular Programing, Special Event Coverage and Promotional video elements.
Social Media Audience FY2019
FY2020 Projected
FY2020 Actual YTD
1694
2000
16,075
Facebook: 9729 • Merged audiences from Mainstreet and Parks Instagram: 1101 • Page established this year (no merger) Twitter: 112 • Page established this year (no merger) Next Door: 5133 • Most active beyond Facebook
The Surprising popularity of Next Door has prompted one of our new goals for the next quarter. Establishing Ward Groups on Facebook to create more localized citizen interaction.
Website Traffic FY2019
FY2020 Projected
FY2020 Actual (As of Jan 1st)
181,000
275,000
131,000
• 131,000 Sessions • 93,000 Unique Users After the Home Page, our most popular page is Job Openings. • This page links to our new external ADP recruitment site. Transparency Center Launching soon…
Number of Community Outreach Activities FY2019
FY2020 Projected
FY2020 Actual
8
12
18
New Community Outreach Activities this year… • Douglasville Hometown Connection • Cultural Arts Council Art on Loan Program • Douglasville Supper Club
Number of Press Releases/Written Documents Submitted • • •
FY2019
FY2020 Projected
FY2020 Actual
60
110
41
Press Releases are sent out weekly. • Distributed to either local or full media lists. CHNV Articles are written monthly. Additional Written Materials are produced as needed. • Articles for feature pieces in various publication are produced throughout the year. o Sentinel Special Editions, CHNV Special Features, Regional features (Georgia Trend, Atlanta Business Chronicle, etc.)
Complete a cumulative 100 hours of specialized staff training and education FY2019
FY2020 Projected
FY2020 Actual
106
125
160
The department is comprised of very specialized positions and we have a highly qualified staff. We have put a focus on continuing education to make sure we stay on the forefront of emerging trends and technologies.
Community Relations
TARGETED GOALS AND OBJECTIVES
TARGETED GOALS AND OBJECTIVES: LOBBY DISPLAY PROJECT PROJECT GOALS To establish digital displays at city facilities promoting upcoming events, job openings, city information, and city services. PROJECT OBJECTIVES To create more informed citizens and employees who visit our city facilities. To create another outlet to promote city info with the hope of expanding the system beyond city facilities into partner locations such as the Chamber of Commerce, CAC, Local Libraries, etc.
TARGETED GOALS AND OBJECTIVES: FACEBOOK WARD GROUPS PROJECT GOALS Set up individual Group Pages under the City Facebook Page for each Ward. Train Mayor and Council (if desired) on setting up and managing professional Facebook Pages for themselves. PROJECT OBJECTIVES To create a hyper local environment for citizens to engage with one another within their ward. To create a targeted group of citizens within a ward to which we can then promote ward specific information.
TARGETED GOALS AND OBJECTIVES: NEW RESIDENTS GUIDE PROJECT GOALS To streamline information for new residents and help them better transition to our community. To make our city more attractive to new residents. PROJECT OBJECTIVES To more easily inform new residents of city services, area providers, and community activities. To introduce new residents to our elected officials and city departments.