Downtown Atlanta Restaurant Week Recap

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SATURDAY, JULY 21 to SUNDAY, JULY 29

Alma Cocina A little crazy that I've lived in ATL 8 years and there are still so many great restaurants I have yet to hit! #DARW helps!

ATL_Events

A celebrated annual event , 25 acclaimed restaurants participated in Downtown Restaurant Week from Saturday, July 21, through Sunday, July 29, 2012. Atlantans enjoyed the city center’s finest fare at exceptional prices throughout the event.

The nine-day promotion showcased the outstanding cuisine of the area’s best restaurants that each offered prix fixe, three-course menus consisting of an appetizer, a main course and a delicious dessert for $25 or $35 per person.

CONCEPT

Sway

At @SwayHRA for #DARW. They just brought out white asparagus soup with Vidalia onions and a touch of truffle oil.

It's divine.

SeanEatsAtlanta

The objectives of the 2012 Downtown Restaurant Week were to encourage diners to experience new establishments and to return to beloved Downtown icons resulting in increased exposure and sales. In addition, Downtown Restaurant Week organizers sought to offer new opportunities to both participants and sponsors through new marketing avenues and unique programming.

OBJECTIVES

Don’t forget that Downtown Restaurant Week is still in full effect thru Sunday! $25/$35 dinners @eatdrnkrepeat

Atlanta Restaurant Weeks is spearheaded by

Central Atlanta Progress, Atlanta Business Chronicle and The Reynolds Group, a trio that found motivation to unify the city’s restaurant week programs after recognizing the success of Downtown Restaurant Week, Midtown Restaurant Week and Buckhead Restaurant Week. Their goal: increased awareness of the program and its sponsors.

Central Atlanta Progress organized and executed Downtown Restaurant Week through a successful combination of restaurant outreach, media and community outreach and innovative marketing efforts. The Reynolds Group design team created a comprehensive marketing toolkit for all participating restaurants to use including: check presenters, window clings, bar signs, and posters. Liz Lapidus PR managed our social media through YouTube,

PARTNERS

Facebook and Twitter. Through their efforts, 25 restaurants were featured in the highly anticipated event.

Atlanta Business Chronicle worked to acquire and manage key sponsors and featured full-page ads for Downtown Restaurant Week in three issues of the weekly newspaper. In addition, the publication included a one-week banner sponsorship in their daily email and featured a banner ad on Atlanta Business Chronicle’s website.

Central Atlanta Progress was integral in acquiring and managing key sponsors throughout Downtown Restaurant Week.

More than

26,000

diners participated in Downtown Restaurant Week resulting in more than

910,000

dollars in revenue.

for the Downtown Dining members.

The official website of Downtown Restaurant Week,www.atlantadowntown.com, received

87,000 web impressions throughout the event.

Through a strategic public relations campaign, Liz Lapidus PR generated more than

6.25 million impressions

with an advertising equivalence of more than

RESULTS

$86,000.

Unique branding concepts were developed for the 2012 Downtown Restaurant Week event to ensure that every detail from the website to the check presenters generated awareness for the program and recognized all sponsors.

Downtown Restaurant Week marketing initiatives were prominent throughout the neighborhood and social media outlets, calling for Atlanta diners to experience the area’s best restaurants and highlighting sponsor programming.

Downtown Restaurant Week’s online home, www.atlantadowntown.com, promoted the event, featured menus for each of the participating restaurants and put the spotlight on key event partners and sponsors. The website received more than 87,000 page views.

A Facebook fan page served as an interactive platform for timely event announcements, photo albums, menus, media placements and communication with potential guests. Throughout the event the Facebook page gained more than 700 fans.

Branded check presenters were provided to all participating restaurants as well as the Atlanta area Lexus dealers to share the event details with guests in the weeks leading up to the event. An additional check presenter was provided for participants to distribute

MARKETING

throughout the week of the event that featured each restaurant logo along with information about Lexus a la Carte.

A dedicated eblast was distributed through several targeted databases, including subscribers for email lists of Central Atlanta Progress, participating restaurants, the Atlanta Business Chronicle and Atlanta Area Lexus Dealers A window cling featuring the Downtown Restaurant Week logo was provided to all participating restaurants.

Brand recognition continued with bar signs featured at each of the 25 participating restaurants. Large lobby signs were placed inside Downtown food courts and office lobbies to increase awareness among passers-by.

Menu books featuring Downtown Restaurant Week menus were compiled and given to all Downtown hotels and visitor centers including Centennial Olympic Park, Georgia World Congress Center, ACVB and ADID visitor centers.

Concierges were used to encourage hotel guests to take advantage of the event. Atlanta Area Lexus Dealers also included menu books in their customer lounges.

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February 25 - March 4

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May 28 - June 5

check presenter

bar sign

2012

SAVOR THE DATES atlantarestaurantweeks.com

August 27 1- September September - September 94

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allen plaza billboard

luckie marietta district billboard

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JULY 21 - 29, 2012

201

SATURDAY, JULY 21,

$25 & $35 three-course,

to SUNDAY, JULY 29

prix fixe dinner menu options (plus tax and tip)

$25 & $35 three-course,

from some of the best

prix fixe dinner menu options

restaurants Downtown

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national black arts festival program

atlantadowntown.com

presented by

sponsored by

SATURDAY, JULY 21, to SUNDAY, JULY 29

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atlanta intown 39,500 subscribers

Make your reservations now and there will be no guessing whoâ&#x20AC;&#x2122;s coming to dinner...

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Atlanta has to offer.

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$25 & $35 three-course, prix fixe dinner menu options from some of the best restaurants Atlanta has to offer.

atlantadowntown.com sponsored by

24'5'06'& $;

atlanta business chronicle 166,000 print subscribers

true colors program 14,659 ticket buyers

atlanta magazine 67,000 print subscribers flavors magazine 50,000 print subscribers

PRINT ADS

facebook Created 585 Likes 1,330,936 impressions 692 clicks .052% click through rate

atlanta business chronicle 3 million views 2,179 clicks .16% click through rate

BANNER ADS

creative loafing 16,892 impressions 98 clicks .58% click through rate

SPONSORS

BIKES &

BITES On July 21st, Downtown Atlanta Restaurant Week (DARW) is kick starting a new car-free initiative called Bikes & Bites.

Central Atlanta Progress is working in tandem with the Atlanta Bicycle Coalition to encourage diners to ride their bikes to dinner at more than 20 Downtown restaurants. Cyclists who utilize the VIP Bike Valet at 191 Peachtree Tower will receive a $10 gift card to use when they return to Downtown restaurants after their Restaurant Week dining experience.

What: Bikes & Bites â&#x20AC;&#x201C; a car-free initiative during DARW When: Saturday, July 21 Complimentary bike valet will be set up from 7 to 11 p.m.

Plaza billboard Where: Utilize the VIP bike valet atAllen 191 Peachtree Tower then dine in any of the 25 restaurants offering $25 and $35 three-course prix fixe menus.

Reservations are strongly encouraged

www.AtlantaDowntown.com

JULY 21 - 29, 2012

BIKES & BIKES

Atlanta’s top social media were taken on a culinary tour along Peachtree street. Tweets, Facebook check-ins and photo uploads all took place in real time as they sampled menu offerings from Ray’s in the City, Max Lager’s, and Sway. Accessiblity was the focus allowing media to arrive by MARTA, walk to restaurants and have a safe ride home

Allen Plaza billboard

MEDIA PREVIEW

Upcoming Events

July 21st - July 29th

Join us as we celebrate Downtown Restaurant Week.

Stop by Max Lager's for a 3- course meal for ONLY $25

RESTAURANT PROMOS

WRAP UP EVENT