Fall Edition-Downtown Magazine by DowntownIC

FALL 2013

DOwNTOwN ENTREPRENEURS

Meet soMe of the peopLe who Make downtown iowa city speciaL

BENChMARkS 2.0 (AND BIg gAMES)

hIDDEN STAIRwAyS

& UNExPECTED VIEwS new discoveries aLways await you in downtown iowa city

PLUS : FAVORITE PLACES AND MEMORIES

LocaLs weigh in on their top picks

SECOND STORIES

a Lot can happen above street LeveL

I AT

O VEC RRID

This inaugural edition of IC Downtown Magazine is published in cooperation with the Iowa City Downtown District (ICDD) to support its mission to champion the District as a progressive, healthy, and culturally vibrant urban center of the region. For more information on the programs and progress of the ICDD visit www.downtowniowacity.com.

OR .C

in this issue of ic downtown magazine:

WE CREATE

y. see back. fees may appl

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Give the gift of Downtown Iowa City and the Northside Marketplace. Reward your employees, surprise your mom, or help out a student. Gift cards can be redeemed at over 85 participating businesses and are on sale now at MidWestOne Bank and the Englert Theater in Downtown Iowa City. Visit www.downtowniowacity.com for details. For all the latest news, images, events and happenings in downtown Iowa City, follow the Downtown District at www.downtowniowacity.com and on Facebook, Twitter, and Pinterest. Editor Dale Larson

Contributing writErs Cindy Hadish Holly Hines Kelly McCann Jennifer New Linda Schreiber Amy Sundermann PhotograPhErs Sarah Neighbors Justin Torner Robyn Hepker

dEsign Benson & Hepker Design salEs ManagEr Shawn Reineke aCCount ExECutivEs Elizabeth Pittman Kelly Buchanan Justin Musfeldt

HIDDEn STAIRwAyS Downtown & UnExPECTED VIEwS 6 EntrEprEnEurs FAVORITE PLACES & MEMORIES 10 IC UnIqUE 15 SECOnD STORIES 20 BEnCHMARkS 2.0 28

Active Endeavors Zender’s Salon & Spa John’s Grocery Hills Bank and Trust Co. Mondo’s Saloon Takanami Catherine’s Discerning Eye Ewers Men’s Store Givanni’s Hands Jewelers Beadology Iowa Bread Garden Market and Bakery Formosa Iowa City Book Festival Iowa City Public Library Share Restaurant Joseph’s Steakhouse Old Capitol Town Center Micky’s Irish Pub McDonald Optical

2 4 5 8 9 12 13 14 14 16 17 18 19 22 23 24 25 26 27 30 31

IC DOWNTOWN Magazine is produced by Press-Citizen Media in partnership with the Iowa City Downtown District. © 2013 Iowa City Press-Citizen Cover photo: Photo Illustration by Justin Torner/Freelance for the Press-Citizen. A view looking East on College St comprised of over 30 still images taken during a three minute span on Sunday September 15, 2013. Special thanks to the Sheraton Iowa City for use of a room with this view on the 9th floor.

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DOwNTOwN BUSINESSES ACTIVE ENDEAVORS

138 SOUTH CLInTOn STREET

www.SHOPACTIVEEnDEAVORS.COM

“in the spring of 1998 i was part of the climbing expedition that attempted to climb Mt everest. from base camp at 17,800' the temperatures in the day were quite pleasant, on the summit the winds were 40 mph and temperatures were -10 degrees during the daytime. i equipped myself with clothing and gear from active endeavors to keep warm and dry. to me active endeavors is the ultimate candy store for outdoor equipment and gear.” Dr. Chuck Huss, Mercy Emergency Doctor, Accomplished Alpinist

it’s all about family

for active endeavorS By Amy Sundermann

functional clothing and accessories for all ages.

Active Endeavors’ Mark Weaver doesn’t describe himself as a pioneer, but his business has been breaking new ground for active Eastern Iowans since 1986. A lot has changed in the nearly three decades since Weaver brought hard-to-find camping and outdoor gear to Iowa City. Active Endeavors has grown from occupying a corner inside what was the legendary Things, Things, Things boutique into a leader in fashionable,

The store on Clinton Street has witnessed the decline and reinvention of its neighbor, the Old Capitol Mall (now the Old Capitol Town Center), and it has endured despite the opening of a mall with new competition in Coralville. Explaining how he’s managed to not only survive — but thrive — despite these challenges, Weaver says, “We’re not just selling products. For us, this is a relationship business.” It starts with the Weaver family. Mark and his wife,

“the folks at active endeavors were fantastic to work with. they took what seemed like a daunting climb and broke it down into manageable parts through their experienced guidance with quality equipment and sage advice. there was a real sense of passion for what they did that clearly came through in how they served me, and that’s not something i think you often find with some of the “big box” retailers out there. in the end, my climb was clearly a much safer and enjoyable experience because of active endeavors.” Jeff Disterhoft, Half Dome Expedition

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Eadie, buy for the store, enthusiastically hunting for new items. They stay ahead of the curve with input from their young-adult children, Ally, 24 and Kit, 21. The Weaver kids grew up and worked at Active Endeavors, contributing to its success. The family dog, a black lab named Star, was also a familiar and welcoming sight to customers for years, until she recently passed away. “It’s all about family . . . our family, our staff family and our customer family. It’s what we believe in and why we work as hard as we do,” says Weaver. Those relationships include long-term connections to manufacturers who share Weaver’s sense of social and environmental responsibility. For example, Active Endeavors has been selling Patagonia outdoor clothing, apparel and gear for 28 years. Patagonia is known for environmental responsibility. It was the first outdoor clothing

Mark and eadie weaver

company to use polyester fleece made from post-consumer recycled plastic bottles, and it led the industry in its commitment to 100% organic cotton, greatly reducing the use of harmful pesticides. Today, other major manufacturers are following suit.

“My team, and myself arrived in iowa in november 2010, in temperatures of -20 to -25 degrees; being english we had the wrong clothes. we were advised to come to active endeavors to kit ourselves up properly. since then i have traveled extensively throughout the united states and i wear their clothes for all my travel. the help i get, the service i get is second to none. i would highly recommend active endeavors to anyone. i only wish there was an active endeavors in the uk.”

Active Endeavors works hard to partner with companies that have similar philosophies toward social awareness. It is also prioritizing opportunities to source products that are made in America.

Active Endeavors still carries top-of-the-line camping gear, but clothing and accessories for everyday have become a significant part of the business. Their ontrend fashion makes Active Endeavors a popular stop for college students looking for fresh, unique styles. In fact, Active Endeavors is the first retailer in Iowa to carry

Strong customer relationships and a friendly, educated staff make the Active Endeavors experience unique. “We don’t have staff meetings just to learn about the products and lines,” Weaver says. “We emphasize fulfilling our customers’ wishes. We want customers to feel like we add value to their experience and give them exactly the right item for their specific need.”

Tim Holloway, project manager, UK company working on U of I College of Public Health Building

Vineyard Vines, the popular, preppy East Coast brand. “Our aim is to keep an eye on fashion and an eye on new technology to bring people clothing and accessories that enhance their active lifestyles,” Weaver explains. Sometimes when businesses expand their offerings, they lose focus and start to

feel like just another store. A pioneer without a clear sense of direction often ends up lost, or worse. But Active Endeavors continues to move forward while staying true to its guiding principles. “It’s all about taking care of people so they can enjoy their experiences and nurture their passions,” emphasizes Weaver.

“i had never sailed before in my life and suddenly i was going to cross the north atlantic from mid May to mid June, some 3,000 miles in a two- mast square rigger. there were force-8 winds, and i think with the wind chill it was down near zero degrees. the last thing in the world that you wanted to be that night was wet or cold, because what you had to be was alert. the people at active endeavors said they knew what i would need to keep dry and to keep warm. it was wet and it was cold, i was neither. thank god for active endeavors.” Tom Walsh, North Atlantic Sailing Expedition

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DOwNTOwN BUSINESSES ZENDER’S SALON AND SPA

4 SOUTH LInn STREET

ZEnDERSSALOnAnDSPA.COM

high-quality, personalized services for men and women. It’s their personal touch that keeps the salon at the forefront of their industry and customer care. “Our goal is to be accessible even when clients aren’t in the salon and spa,” says Naderman. Guests can schedule services online, and Zender’s uses social media to stay in touch, frequently posting “how-to” videos on their Facebook pages. Jenny naderMan donna zender

Relax, Renew, Rejuvenate the Zender’S SaLon and SPa exPerience By Linda Schreiber

“Every guest. Every time. Every day.” It’s not just a mantra, it’s a philosophy for every guest at Zender’s Salon and Spa. The philosophy has evolved into a brand that owners Donna Zender and Jenny Naderman convey to all designers, wellness coordinators and therapists on the Zender’s team. Their business values have worked well through the years. On Oct. 1, the salon and spa celebrates 32 “beautiful” years of continuous operation. Zender’s longevity stems from its brand. Since 2001, Zender’s has operated from one location at 4 South Linn Street in downtown Iowa City, serving a diverse demographic drawn from more than a 100-mile radius. Word-of-mouth advertising is a selling point, as is continued recognition for the salon and spa. Again and again, Zender’s is at the top of KCRG’s A*List as the “Best Day Spa” (6 years) and “Best Hair Salon” (2 years),

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and it also receives national recognition from Aveda, the manufacturer and distributor of plant-derived ingredient cosmetic products sold at the salon. The holistic, natural appeal of Aveda product line is a retail draw. Zender’s staff follow the mission of Aveda, an Estee Lauder subsidiary: “Care for the world we live in from the products we make to the ways in which we give back to society.” Naderman says designers are mentored to help them develop and grow to live Zender’s and Aveda beliefs. “We’re family here,” she emphasizes. Zender knows their industry will never be outsourced to computers. “There a personal aspect to our business that keeps us growing, evolving and inspiring new designers to learn new skills and achieve their very best.” Eight designers and four wellness coordinators staff Zender’s Salon and Spa, offering a complete range of

It’s the experience, not just the service, that sets Zender’s apart from other salons. Women used to bring men to Zender’s, the owners say, but today, men come in on their own, and they also bring those closest to them to experience Zender’s Salon and Spa. Men tell the owners that their mothers, wives and girlfriends say this is “the best gift they’ve ever received.” “Every gift card I sell, I think the person is saying (to me), ‘Take care of them,’ Zender says. “They come to us because they know we will give their loved ones an extraordinary experience.” The award-winning salon and spa offers guests two great programs — membership and referral. Both programs offer rewards and benefits for pre-booking reservations to trying new services and gift certificates. All are offered without expiration. The team promises every guest a complimentary consultation before service as well as suggestions for future services. In addition, Zender’s backs its services with a one-week guarantee.

DOwNTOwN BUSINESSES JOHnSGROCERy.COM

401 EAST MARkET STREET

JOhN’S gROCERy

john’s gRoceRy: a LittLe bit of everything

By Amy Sundermann

John’s Grocery, at the corner of Gilbert and Market streets, is one of Iowa City’s oldest businesses. A drygoods store opened here in 1848 when Iowa City was just a fledgling frontier town. John and Erma Alberhasky purchased it in 1948, and the store remains in the Alberhasky family today. “John’s is a modern take on the old-fashioned corner grocery store. We have a little bit of everything for everybody,” says store manager Doug Alberhasky. “We attract all kinds of customers, from folks in the neighborhood buying groceries, to college students, to people around the world ordering beer from us online.”

over 60 years. But it came about a bit by accident. “In the early days my grandmother, Erma, started making five-cent ham-salad sandwiches because she got tired of seeing all the kids come in after school buying penny candy,” Alberhasky laughs. John’s deli is still a “from scratch” kitchen, with all meat, sausage and bread production done on the premises. A new gluten-free bakery annex has been added, which provides products in the store for customers, as well as wholesale to local restaurants. New items are consistently being added to the daily specials, and, for John’s deli die-

hard fans, their delicious fried chicken and Grandmother Erma’s “Famous Potato Salad” are always on the menu. John’s Grocery is famous for its legendary beer selection. The beer experts at John’s can help every beer lover, from novice to master, find a new choice to enjoy. In fact, John’s beer expertise is so extensive, it reaches beyond the confines of the store. On Sept. 28, the 18th annual Iowa City BrewFest will be held as part of the Northside Oktoberfest and, as Alberhasky explains, “it will feature 500 beers from around the block and around the world.” Also this fall, the Alberhasky family will celebrate

its Czech heritage with the 10th annual Brewnost at the National Czech and Slovak Museum & Library in Cedar Rapids. Brewnost includes 21 booths with 21 different styles of beer paired with culinary delights prepared by local chefs, including two from John’s Grocery. John’s Grocery is open 364 days a year, closing only on New Year’s Day. John’s is open on Christmas for a couple of hours, just in case any of its customers have any last-minute emergencies. Alberhasky says his grandparents always told them, “There’s good business, but there are also things that are just good to do.”

Alberhasky is particularly excited to welcome Devlin “D.J.” Matthews back as the new off-site catering manager. Matthews, a former John’s employee, had left Iowa for Chicago, where he worked in catering for the renowned Stefani’s restaurant. Now back in Iowa City, Matthews will focus on high-end and private events, including preparing gourmet meals in customers’ homes. “D.J. brings a lot of excitement to our catering operation,” Alberhasky says. “He can do anything, whatever the customer wants. His stuffed pork loin is truly amazing.” John’s Grocery is also very proud of its deli, which has been serving customers for

doug aLberhasky, in John’s beer ceLLar

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rediScovering Downtown iowa city By Jennifer New

What I love about Iowa City is that despite [its] familiarity, it continues to surprise me.

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and unexpected views MY KIDS AND I WERE DOWNTOWN

the other evening, when I saw a stream of people pouring out of a side door of one of the banks. As their numbers grew, I stopped a Tiger Hawk-clad guy who explained that there is a UI classroom above the bank. This blew my internal map of downtown Iowa City to shreds. And I loved it. My map has a lot of layers. I was born at Mercy Hospital and went to school just across the street at the now-defunct Central Junior High. During my undergrad years, I sought out hole-in-wall gems, and when I returned to Iowa City after a decade on the West Coast, I bought a house within walking distance to city center. What I love about Iowa City is that despite this familiarity, it continues to surprise me. Just when I might dare to complain about having seen it all, I spot a sign for letterpress printing classes at the newly founded Zenzic Press, or I pass a sidewalk chalkboard presenting the Clinton Street Social Club’s daily specials — a charcuterie board and oysters on the half shell — with an arrow beckoning me up a long, narrow staircase. Most exciting is the fact that it’s a staircase I’ve never walked up before. I long for the unexpected to the point that I used to have a recurring dream about a hidden section of downtown. Night after night, I’d explore hitherto unknown jazz-filled cafes, musty bookstores, and well-lit stationery shops. It wasn’t unlike visiting an entirely new place, though with the twist of being attached to a known, dear entity — like finding out your aunt is on the roller derby team. Iowa City’s charm is easy to conjure when you have a visitor to entertain. When my friend from New York came last summer, she oohed and ahhed over dinner at Basta, kept us at the Saturday Farmer’s Market for an hour (different from my usual grab-the-eggs-and-dart routine!), and introduced me to Ray Gun. But you can also make a date for yourself with downtown. Check in to the Hotel Vetro for a night, as I did last winter, and discover a view that will make you tilt your head and squint at the streets below with a fresh perspective. Inten-

tionally map yourself an afternoon of places you haven’t visited in ages: Reflect in the Old Capitol Senate Chambers, mix a bag of old-fashioned candy from Sweets & Treats, pick up a new scent at the Soap Opera, browse Iowa City’s colorful detritus at Decorum and Artifacts on the Northside, and stop for a burger and a pint at George’s. These are just a few places that I haven’t been to in awhile, but each of us has our own list of places waiting to re-delight. Family can also serve as ambassadors to downtown. I used to take my kids to the children’s rooms at the library and mac-n’cheese at Z’marik’s. Those are still on our route, but the kids now have their own internal maps and have introduced me to some of downtown’s nicest staffs at Gamers, Daydreams Comics, and Home Ec, as well as the slices at Mesa Pizza. A mix of the new and the traditional is what keeps downtown ticking. The Arts Fest and Jazz Fest serve as big family reunions each summer, but there are new events, like last June’s Carnaval, that toss the unexpected at us. A bubble tea karaoke bar and a hookah lounge are within blocks of Micky’s, an Iowa City staple since the 1980s that also houses the oldest actual bar from the original Donnelly’s Tavern. The fact that you can stumble across newcomers here while also finding younger versions of yourself — there I am at age 20 reading Kerouac off the shelf in Prairie Lights and talking to my boyfriend from the phone booth of the Deadwood — makes downtown a unique time machine. Earlier this summer, I came out of a yoga class at Heartland Yoga, picked up a baguette from the Bread Garden, and then paused on Linn Street to watch a large wedding party get their photo taken on the steps of the old Carnegie Library. I remember story times in that library, doughnuts at Barbara’s, and a beloved salami sandwich at Bushnell’s Turtle. All are gone, and yet they remain part of the fabric. I savor the memories, just as this entourage of women in seafoam green dresses and guys in mix-and-match tuxes will fondly recall downtown Iowa City circa 2013.

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DOwNTOwN BUSINESSES hILLS BANk AND TRUST CO.

201 SOUTH CLInTOn STREET

HILLSBAnk.COM

hills bank anD tRust offering ServiceS to StUdentS and LocaLLy owned bUSineSSeS By Cindy Hadish

What brand of bar soap is also a popular catfish bait? Who is the only non-human to have testified before Congress? These aren’t the type of questions customers normally encounter at a financial institution, but regulars know to look for the weekly trivia question at Hills Bank and Trust Co., 201 S. Clinton St.

“It started as a way to have some fun with our customers,” said Deb Schaffer, vice president and branch manager at Hills Bank. “Our customers look forward to it each week.” Customers with the correct answer are eligible to win a gift certificate. (For the record, the answers to these are Ivory Soap and Elmo.)

On a more serious note, Schaffer said Hills Bank, organized in 1904, has expanded in large part “because we are a locally owned business serving locally owned businesses.” The bank was named as the University of Iowa’s financial services provider in 2012, as part of a fiveyear contract. That contract provides Hills Bank with two on-campus branch locations — one each at the Iowa Memorial Union, which opened in February 2012, and at the fountain entrance at the University of Iowa Hospitals and Clinics, which followed in March 2012. The agreement also provides surcharge-free

ATMs and an option for students and employees to link their university ID card with a Hills Bank checking account, enabling them to use their card for ATM and PIN-based debit transactions. Schaffer said the combination of the UI agreement and being locally owned makes Hills Bank an ideal fit for downtown Iowa City. Hills Bank first arrived downtown in 1990, moving into its current location at Old Capitol Mall in 2004. Schaffer said since that move, and with the agreement with the UI, the bank’s downtown presence has become part of its core identity and has become vital for its visibility and relevance to the Iowa City community. “Another important aspect about downtown is the energy level,” she said. “The energy level of the businesses and students is contagious, which is a good thing.” The downtown demographic is younger and more student-based than the bank’s other locations. “Hills Bank locations tend to be busy, and we are no exception,” Schaffer said. “What differs for us is the seasonality. Business is steady most of the year, but things get crazy during student orientation and move-in.”

deb schaffer

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Customers can stop by on Fridays to enjoy a free cookie and on Saturdays for donut holes.

DOwNTOwN BUSINESSES MOnDOSSALOOn.COM

monDo’s saloon:

american SoUthweSt on the Ped maLL By Holly Hines

112 EAST COLLEGE STREET

MONDO’S SALOON

Where else in Iowa City can you see a white buffalo, a tiny covered wagon, a lamp sprouting out of a cowboy boot, and a sign that reads, “Don’t squat with yer spurs on.”?

Saloon, he emphasizes. He notes some unique menu items include guacamole made special for each order, and poblano peppers stuffed with quinoa and other fresh ingredients.

Those seeking an experience quintessential of the “American Southwest” need look no further — Mondo’s Saloon is utterly saturated with unique knick-knacks reminiscent of cowboys, Native Americans, and desert flora and fauna.

Jason Deppe, the general manager, agrees the menu is striking — in fact, it’s part of what lured him to start working at Mondo’s Saloon the year it opened.

Mondo’s Saloon, located smack-dab in Iowa City’s Ped Mall at 112 E. College St., can hardly spare an inch of wall space due to its abundant decorations. But the concept behind the saloon all started with an antique, according to Jim Mondanaro, the owner. He says his inspiration came in part from his desire to use an old bar he’d kept in storage, and he told himself, “I’m gonna put this bar in that building and build everything around the bar.” Shortly thereafter, the saloon opened in 2007. The bar — over a century old and of a rare style, according to Mondanaro — still stands there. As for the Southwestern flair, Mondanaro says that inspiration came from an observation: Iowa City seemed to lack saloonthemed spots. But this local destination’s allure extends beyond its décor. Fresh ingredients are also key to the character of Mondo’s

“I don’t think anyone else can mimic what we do,” Deppe says. Deppe explains how bartenders at Mondo’s Saloon use homemade simple syrups, fresh lemon and lime juice, and other fresh ingredients — in the case of the Pineapple and Black Pepper margarita, real peppercorns — to concoct their margaritas. As a destination for drinks, Mondanaro says the selection of margarita flavors sets Mondo’s Saloon apart from other bars in Iowa City. But he notes that food is the focus. “The drink is basically the ribbon on the present,” Mondanaro says. Along with its unique menu, Deppe says Mondo’s Saloon offers Iowa City locals a great place to “people watch” in the summertime. He said people of all walks of life frequent the location, from grad students to sorority members to people traveling on business. “It lends itself very well to blending in with the rest of the Ped Mall,” Deppe says.

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Favorite places

and memories

We asked Andre Perry, executive director of the Englert Theatre; Sally Mason, president of the University of Iowa; Zach Wahls, executive director of Scouts for Equality; Nate Kaeding, restaurant owner and former NFL and University of Iowa football standout; Liz Mathis, Iowa State Legislator; Cassidy Bringle, senior class president at City High School; Loyce Arthur, organizer of the first Iowa City Carnaval; Pieta Brown, singer-songwriter; John Bacon, principal of City High School; and Matt Hayek, mayor of Iowa City, to give us their downtown Iowa City favorites. Here’s what they had to say!

whAT’S ThE BEST PLACE TO hAVE SOME qUIET TIME DOwNTOwN?

I used to go to George’s in the afternoon and write. It was so quiet in there, I could write for hours or do revisions. Then happy hour would roll in and the place would get busy. That’s when I packed up my computer, but sometimes I stuck around and that’s when things got interesting. — Andre Perry Prairie Lights — just browsing! — Sally Mason Indoors, probably Fair Grounds. Outside, I just hangout on a bench with a book if it’s a nice day. — Zach Wahls I make a point to revisit the Old Capitol a couple times each year. It’s a great reminder of the industriousness and grandeur of our predecessors. — Nate Kaeding Way in the back upstairs in the library. — Pieta Brown

whERE hAVE yOU EATEN ThE MOST MEALS?

I was raised on Pagliai’s Pizza. When I was in the NFL it was one of the first places I visited after returning from San Diego after each football season. — Nate Kaeding Hamburg Inn #1 on Iowa Avenue was the beginning of the end of my freshman thighs. — Liz Mathis Z’marik’s — classic mac’n’cheese, of course! — Cassidy Bringle

NICEST ThINg ThAT’S hAPPENED TO yOU DOwNTOwN

People who stop me on the street and tell me I’m doing a good job! I love Iowans. — Sally Mason I met my husband on the Pentacrest, and more recently someone gave up their parking place for me when I really needed to get to a meeting! — Liz Mathis I left my iPod in class during my freshman year, and I got a Facebook message almost immediately from the person who had found it. We met in front of Takanami and I had it back in less than thirty minutes from when I’d lost it. — Zach Wahls

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IF yOU MOVED AwAy, whICh STORE OR RESTAURANT wOULD yOU wANT TO TAkE wITh yOU?

Revival — I get more than half of my clothing secondhand. At Revival it’s like they picked all of the cute stuff out of the other thrift stores and put them in one shop. — Cassidy Bringle Catherine’s or Textiles. — Sally Mason New Pioneer Co-Op — Loyce Arthur A mayor should never answer this question! I can’t imagine ever leaving Iowa City. — Matt Hayek

FAVORITE DOwNTOwN MEMORy

My wife and I attended a Steve Earl concert at the Englert Theater the night before our first son Jack was born. We couldn’t think of a better way to end one chapter of our lives and start the next. Plus, my wife still swears that the walk back to the car induced Jack who was 5 days past due at the time! — Nate Kaeding

I love walking through downtown after a big Hawkeye football victory. It’s fun to see so many people so happy and united behind our Hawkeyes. — John Bacon I rode the bus downtown most weekends as a boy. My friends and I were regulars at the Rec Center, where I managed to win a foosball tournament in the third grade. I also played a lot of video games at Aladdin’s Castle, which used to be in the mall, and always stopped by Cookies-nMore or Barbara’s Bake Shoppe. — Matt Hayek

PLACE ThAT FEELS LIkE “ONLy IN IOwA CITy”

Short’s Burger and Shine. It’s uniquely and authentically Iowan and Iowa City. The original Short’s was a shoe shine owned by Iowa City’s first African-American business owners, Laurence Short and Kenneth Belle. — Nate Kaeding The Pentacrest lawn during Jazz Fest. — Loyce Arthur Tobacco Bowl — Pieta Brown The UI Natural History Museum in MacBride Hall. —John Bacon

I still remember when I played on the giant chessboard in front of the public library. It was a beautiful summer day and a lot of fun. I was only about twice as big as the pieces — I was in fourth grade. I lost the game pretty bad, though. — Zach Wahls

The Mill, The Deadwood, Hamburg Inn, Prairie Lights, Motley Cow, George’s, the Fox Head, Oasis, the Englert. — Matt Hayek

Lying on the lawn in front of the Old Capitol watching the fireworks so close overhead on the 4th of July. More recently, watching the first Iowa City Carnaval parade wind its way through the streets of Iowa City! — Loyce Arthur

Patio of the Bread Garden. — Nate Kaeding

Standing just out of the rain with Bo Ramsey in the alley behind The Mill after a gig. — Pieta Brown

BEST PLACE TO PEOPLE wATCh

The window of Panchero’s. — Zach Wahls Yotopia or Molly’s Cupcake on a weekend night. — Cassidy Bringle

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DOwNTOwN BUSINESSES TAkANAMI

219 IOwA AVEnUE

TAkAnAMIDOwnTOwn.COM

“We like to use local ingredients wherever we can,” George explains, “and the chef’s choice sushi in the bento boxes lets us experiment. We can try some local items that aren’t typically found in sushi but can be delicious, like sweet potato or squash.”

pLease provide photo id

takanami style

freSh, fine dining

By Amy Sunderman

Takanami has long been a downtown fixture, generating a loyal following of sushi lovers and diners who are passionate about the French-inspired fusion cuisine. Customers even stop owner George Etre on the street to gush about the kobe beef filet or the ahi tuna entree they enjoyed during their last visit. “We take great pride in our food, and we ask for input from all of our employees, from servers to dishwashers. The dishwashers see which plates come back empty and which don’t, and we respect that. We always want to know which dishes customers love and what we might need to work on, to give our customers the very best,” he explains. For George and his brother David, who is co-owner and head chef, a big part of giving customers the very best means offering new,

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exciting choices along with the familiar favorites. Takanami gets fresh fish delivered six days a week to ensure the highest quality product. Recently, the restaurant began offering an all-day sushi happy hour Monday through Thursday. During lunch and dinner, all sushi is 10 to 25 percent off. Bento boxes — a container with small sections that accommodate a variety of foods — have become an extremely popular lunchtime choice. “The bento boxes are great for lunch because they offer a variety of different types of food. They’re filling and satisfying, but not heavy,” David says. Bentos include miso soup, steamed rice, mixed greens, chef’s choice sushi, and the diner’s choice of protein — whether beef, chicken, fish or tofu. The boxes give the chef, as well as the customer, a chance to try something new.

For the past three years, George and David have been working to bring the Teppanyaki experience to downtown. Teppanyaki is a Japanese style of cooking in which foods are cooked on a hot iron plate. Typically, diners sit around the cook surface to watch the chef in action, which includes amazing tricks while preparing the food. “It’s another level of the culinary arts and brings an aspect of theatre to the dining experience. It’s fun for families, couples, kids — everybody,” says David. The Etres traveled to Teppanyaki restaurants in major cities around the country to make sure the experience they created at Takanami would be on par with the very best. In August, Takanami officially fired up two Teppanyaki grills, each of which seats up to 14 people. Reservations are going fast. In the future, David will add Teppan-style food to the main dining menu to make these choices available even to those not sitting around the cooking area. At Takanami, commitment to fine dining is kept fresh with an eye toward new and exciting options that enhance the total customer experience.

DOWNTOWN busiNesses www.catherinesic.com

7 south Dubuque street

caTheriNe’s

I got It at catherIne’s! two places to get trendy downtown By Kelly McCann

Catherine’s has been a mainstay on the Iowa City Pedestrian Mall for more than 40 years. Its wares have evolved and changed with each passing decade, but one thing has remained constant. The Dubuque Street women’s boutique is a stopping point for many — a place where people want to go. “This store is a place that generations have shopped at,” says owner Catherine Champion. “In whatever iteration it is, it’s still a destination.” The upscale store strives to be ageless, offering contemporary and classic clothing, shoes and accessories. The atmosphere

is fun, energetic and vibrant. The staff is friendly and willing to give an honest critique while proposing suggestions to elevate a look. Liken it to a mini department store: Catherine’s features everything from Italian lingerie to diamond bracelets. Prices range from $6 to $900, while customers span from 15 to 80 years old. “We have what any higher-end store like Saks or Niemen’s would carry,” she says. When hand-selecting inventory, Champion focuses on brands people know and love. She offers what customers want and introduces them to new trends. From Kate Spade to Splendid, J Brand to Eileen Fisher, Catherine’s focuses on a mix of niche designers. “We have some higherend, emerging things in the retail market and host product launches,” she says. Champion’s philosophy of newness in both product

and presentation plays out in every aspect of the store. She’s eager to see what people like, and she’s not afraid of trying new things and taking risks. Even more intriguing than the rotating window display are the conversations outside the dressing rooms. Champion can be heard recommending an accessory for a shopper’s new outfit or divulging details of her love life. She is funny, witty and certainly not shy. “We often feel like we’re on display,” says Champion. “People are invited into our lives because our lives are led in this store.” A native of Iowa City, Champion caught the retail bug early on. She returned home in 2007 to take over the womenswear store from her mother, Connie Champion, after working as a buyer at large corporations such as Target, Marshall Field’s and The Gap. When she’s not at Catherine’s, you can find her a few blocks away at Catherine’s Outlet, the sister store. It’s focused on young women’s apparel, and everything is $50 or under. Aside from fashion basics, the store features the trendy name-brand merchandise from Catherine’s at 30% to 75% off.

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DOwNTOwN BUSINESSES DISCERNINg EyE

119 EAST wASHInGTOn STREET

discerning style at discerning eye By Amy Sundermann

Joni schrup

DISCERnInGEyEOPTICAL.COM

Discerning Eye believes people deserve better when it comes to eyewear. “Purchasing eyewear can be like buying a swimsuit. We strive to take the challenge out of it and make it an enjoyable, personalized experience,” says owner Joni Schrup. Eyewear should reflect the wearer’s unique style, and Discerning Eye feels like a fun, fashionable boutique. Colorful curtains and graphic “eye chart” typography create a whimsical, friendly atmosphere. Expressive portraits of happy customers wearing their new glasses line the walls.

Instead of the endless racks of frames found in a typical optical store, Discerning Eye arranges their eyewear collections by designer, and customers are encouraged to experiment. Schrup explains, “We bring in small European collections, such as Anne et Valentin from France and Lindberg from Denmark. We also carry highly desirable American collections such as SALT.Optics from California. These frames are really like pieces of art, so we display them that way.” Discerning Eye’s skilled, enthusiastic opticians take time to learn about a cus-

tomer’s lifestyle to ensure frames not only look great, but also meet any practical requirements. Fashion-forward eyeglasses and sunglasses are offered for women, men and children. A doctor of optometry is onsite for eye exams, and contact lenses are also available. Schrup stresses that she and her staff want everyone who comes in the door to feel welcomed and comfortable. While many of the designer collections are high-end, she offers her own private label, Frances George, which includes a range of styles under $200.

DOwNTOwN BUSINESSES EwERS MEN’S STORE

28 SOUTH CLInTOn STREET

“tailoring” a look at ewers By Kelly McCann

EwERSMEnSSTORE.COM

Brothers Bill and Bob Noser know men’s clothes. Established in 1915, Ewers Men’s Store has been owned and operated by the Nosers’ immediate family since 1974. The two began working at the store in college, and their professional sales people each have well over 30 years in the business. This expertise — combined with their exceptional customer service — keeps customers coming back. “We pride ourselves on our customer service and high quality collection of men’s clothes,” said Bill Noser.

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Located on South Clinton Street, the full-service store features four floors of fine menswear. From suits and sport coats, to dress slacks and shirts, shoes to casualwear, Ewers outfits its customers from head to toe. While most of the merchandise lends itself to more traditional styles, Noser said a recent trend is slimmer-fit suits and shirts. Ewers is also Iowa City’s big and tall resource, with larger and taller sizes. The team is happy to offer guidance on selecting complementary accessories such as a tie, cuff links, belt or hat to finish off any look.

One thing that sets Ewers apart from other carriers of men’s attire is its in-house tailoring services. Proper fit is key, and the seasoned tailors at Ewers deliver exceptional workmanship. “It looks like it’s made for you instead of that you borrowed your dad’s, brother’s or roommate’s suit,” said Bill Noser. Customers range from recent graduates getting ready for their first interview to established local businessmen. Wedding and prom-goers can rent tuxedos for formal occasions as well.

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IC downtown magazIne

DOwNTOwN BUSINESSES gIVANNI’S

109 EAST COLLEGE STREET

GIVAnnIS.nET

givanni’s art, architectUre, and freSh food come together in iowa city Landmark By Holly Hines

Today, Iowa City natives may see Givanni’s splash of neon lights and art deco elegance as an integral part of downtown Iowa City. Visitors often reminisce over first dates, rehearsal dinners, and other fond memories there, says David Herting, the restaurant’s manager of five years. The architecture and ambience, many might agree, are part of downtown Iowa City’s character. “But that’s not the way it was in the beginning,” points out Jim Mondanaro, Givanni’s owner. Givanni’s opened in 1984 at 109 E. College St., near The Old Capitol Mall. According to Mondanaro, its sleek, modern architecture made waves shortly after it opened. The slickness shocked some people and seemed to come off as risqué, Mondanaro remembers. He recalls this perception began to change when noted columnist Donald Kaul offered kind words in print. Kaul praised Givanni’s décor and atmosphere in a May 17, 1984, column headlined “Faith restored in Iowa City.” “The new Vanessa’s is something else again,” Kaul wrote, referring the previous name of the location. “It is a knock-out — full-bore Art Deco, with a stainless steel bar, elegant booths done in bright green plush, and brightly lit.”

david herting

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The dominant restaurant style of the time vastly differed from this look, according to Mondanaro and Kaul. Many restaurateurs adhered to what Mondan-

aro called the “fern era” decorating scheme. Kaul referred to that look as “California Shtick,” a vibe with “hanging plants, a lot of wood, the sort of place to make a Granola Liberal feel at home.” The architecture and lighting at Givanni’s — still the same today — departed from this look, as did the paintings on the wall. These works of popping geometric shapes on planes of stark color are also rife with Iowa City history. Ulftert Wilke, founding director of the University of Iowa Museum of Art, painted and sold them to an early, bare-walled Givanni’s, says Mondanaro. Wilke’s work also hangs in dozens of museums throughout the country, including the Solomon R. Guggenheim in New York. Givanni’s is a “go-to” spot for locals and those visiting Iowa City who appreciate art and architecture — and fresh food, says Mondanaro. The chefs use homemade pasta and sausage, and gather fresh fish, beef, and other ingredients from the nearby Bread Garden Market and Bakery, which Mondanaro also owns. The spinach ravioli is a customer favorite, according to Herting, the restaurant’s manager. Herting views Iowa City’s downtown as a contrast to other downtown areas he’s experienced, in part because the city stays awake at night. He said this makes Iowa City a destination, adding Givanni’s fits right into this environment.

DOwNTOwN BUSINESSES HAnDSJEwELERS.COM

109 EAST wASHInGTOn STREET

hANDS JEwELERS

only the best for generationS of handS’ cUStomerS

By Amy Sundermann

For 159 years, Hands Jewelers has been a fixture in downtown Iowa City. In the mid-to late 1800s, an English watchmaker named John Hands arrived here because, as his great-grandson Bill Nusser explains, “this is where the railroad stopped.” Hands had his own shop before taking over Oliver Startsman’s business, and Hands Jewelers has occupied its space on Washington Street ever since. This venerable business, with tall, arched windows and long Honduran mahogany display cases, has welcomed multiple generations of customers. Nusser recounts an event during which the store displayed multi-generational wedding registries, including one with four generations worth of registry items from a single family. This was possible because Hands keeps a careful record of each purchase a customer makes. Today these records are computerized, but it’s fascinating to look at hand-written index cards for purchases made in decades past. Hands recently welcomed a fifth generation of the Nusser family into the business that has survived several wars and crises that shuttered the doors of many a small enterprise. Nusser attributes Hands’ longevity to a couple of core principles: “We’ve always tried to convey

charLie and biLL nusser

trustworthiness and expertise. The best advertising we can ask for is word of mouth. We love it when referrals turn into relationships,” he explains. Nusser is writing a book entitled, “What Every Jeweler Knows About Relationships, and You Should, Too.” He freely shares with other business owners what he has learned from cultivating relationships with clients over the years. “We believe downtown is for everybody,” he says. “We like people, and we want everyone who comes into our store to feel comfortable. We have items available from $10 to hundreds of thousands of dollars, and you can be sure you’re get-

ting the best value for that money, no matter what. And the $10 piece will always be wrapped as beautifully as the $100,000 piece.” Hands focuses on rare gems and fine diamonds and is the only jeweler in the Iowa City area to carry the famed Lazare diamonds, which are known for their cut and outstanding quality. Lazare uses a mathematical formula to cut diamonds at precise angles and proportions to gain the optimum reflection and refraction of light. Even then, Hands is picky about what ends up in the store. “For every diamond you see in our shop, there were probably 10 or 20 we didn’t accept that would also be

considered top of the line,” Nusser says. Hands employs knowledgeable people with passion for their subject. All of the staff members are certified by the Gemological Institute of America (GIA) and are expected to graduate from the program with honors. Nusser sums up the beliefs that have guided Hands Jewelers for generations: “We know that nobody actually needs anything within these four walls. It’s like dessert. But we also know these purchases are a significant and emotional investment for people, no matter what their budget. So we’re committed to making the process fun, while taking service and standards very seriously.”

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DOwNTOwN BUSINESSES BEADOLOgy

220 EAST wASHInGTOn STREET

Beadology iowa: not Just for Beaders By Holly Hines

BEADOLOGyIOwA.COM

For a true enthusiast, the lure of an unexplored shop full of beads from around the world — rare beads, glass beads, and beads dangling on strands by the thousand — is hard to resist. Passionate beaders, people who create using beads, will travel miles to hunt for specialty stores like Beadology Iowa, located near the center of downtown Iowa City, across from the Englert Theatre on East Washington Street. But in addition to all of its beads, beading and lampworking materials and supplies, and classes, Beadology also features a wide variety of finished jewelry.

karen kubby

“There’s something for everyone here,” says Karen Kubby, co-owner of the store and past president of the Iowa City Downtown District. “We pride ourselves on assisting people to find their own creative voice in a supportive and respectful atmosphere.”

“That’s really a part of our Kubby notes that repair identity,” Kubby explains. work is a specialty. “We restring, reknot, fix up and “Beadology Iowa has a repair your broken favorites,” large Bead Lab available for she explains. “We pride special classes, parties, and ourselves in figuring out fundraisers,” she adds. “Our secure and beautiful ways Lab can be converted from to salvage wayward pieces, a classroom to a cabaret, to make family heirlooms from a dance floor to a more contemporary, and warm environment for a to get all those important reception, from a meeting jewelry pieces back into hall to an elegant wedding commission.” Recent atmosphere.” successes include the Kubby and Beadology repair of an oddly designed manager Mallory Zapf agree heirloom piece a customer that collaboration on jewelry needed for a wedding. The projects and arrangements staff can often recreate — as well as attractive identical mates for lone storefront displays — is a earrings, as well. key element of the shop’s Following in the footsteps charm. of a seamstress grandmother “Our best work — our who also worked with beads, most innovative work — is Kubby bought the business in collaboration with each in 2008 with her sister, other,” Kubby says. Laurel Kubby. Beadology also holds an Nowadays, Kubby annual Bead Challenge, strives to help Beadology inviting the public to share collaborate with other local bead projects for potential businesses and stay active in display in the storefront. the downtown community.

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DOwNTOwN BUSINESSES BREADGARDEnMARkET.COM

225 SOUTH LInn STREET

BREAD gARDEN MARkET AND BAkERy

the bReaD gaRDen: come for the bread, Stay for the kaLe By Holly Hines

Before finding success in the fusion of groceries and dining, Jim Mondanaro was leery of the idea. He was familiar with restaurants; at the time groceries were new. But since opening Bread Garden Market and Bakery at 225 S. Linn St. in 2008, these qualms have vanished. In fact, Mondanaro says he’s “fallen in love” with the combination. Once a bakery and café located on Clinton Street, Bread Garden Market and Bakery now operates as a combination grocery store, deli, café, and a spot to enjoy beer and wine. And Mondanaro views this juxtaposition of market and dining as a unique advantage to customers and the business.

During the early days of Bread Garden Market and Bakery, overstock wound up in the hands of chefs and restaurant personnel rather than in the trash. Nowadays, though, Mondanaro notes overstock is a rarity, as groceries move fast. Among market offerings, Mondanaro chooses to include both organic and generic products. He said he sells roughly an equal amount of both. Selling this

variety allows him to cater to more people — a factor in Bread Garden’s success, he says. Some other unique features of Bread Garden include its location and atmosphere, he adds. It’s surrounded by a hotel, condos, and a parking lot. The Iowa City Public Library and Ped Mall Playground are also closeby, making Bread Garden a kidfriendly destination.

Mondanaro describes Bread Garden Market and Bakery as a melting pot for one and all, including artisans, students, lawyers, and others. He sees it as an accessible spot. “It’s not snobbish,” he says. In recent recommendations on Bread Garden and Market’s Facebook page, visitors note the atmosphere is awash with visual delights, and the kale tastes wonderful.

As evidence, he notes the grocery market is filled with fresh ingredients. This means the deli side of Bread Garden, as well as other local restaurants Mondanaro owns — including Givanni’s and Joseph’s — can easily tap into fresh meats, breads, and other ingredients. This feature allows him to offer more than 30 types of bread at Givanni’s, for example, a selection he views as far greater than a typical Italian restaurant. From a grocer’s standpoint, Mondanaro also has found that the relationship between market and restaurant reduces waste.

JiM Mondanaro

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sec [Modus] design engineer Jeremy huisman said the company wanted to be downtown because of its desire to be “in the mix.” the des Moines transplant says, “we wanted to be the hip firm in the hip space!”

top photos, Left to right: rooftop terrace for offices in the historic packing & provision buiLding; benson & hepker design; neuMann Monson architects; cLusterfLunk. Left: Modus engineering.

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cond stories By Jennifer New

The second stories of downtown buildings have long made odd bedfellows of services like law firms and psychotherapy offices and the counterculture. This way for a contract and a will, that way for a used Hendrix album and some wrapping papers. Wander upstairs these days, though, and you’re as likely to find an open office filled with desks configured around doublewide computer screens. Tech startups — mainstays on the coasts for more than two decades — have become increasingly common in downtown and seem particularly drawn to second floors with good views and high ceilings. Josh Cramer started his web and mobile application company, Cramer Development, out of the back of another business in Coralville 13 years ago. In 2010, he moved downtown to a space above Starbuck’s on Clinton Street. “At that time, the scene didn’t even exist,” Cramer says, talking about the current wealth of technology-related companies. “Now there are more and more startups, and every month there is more success.”

Cramer acts as a mentor to several downtown startups, including A.J. Nelson and Joe Dallago , who recently won the Student Entrepreneur Award at Silicon Prairie for their startup, ClusterFlunk. The online learning environment launched last January, with Cramer as an investor. Roby Miller can tell you his exact launch date, too: October 26, 2012, thank you, very much! The Kalona native started TelePharm to allow pharmacy services to remain available to underserved communities. He shares his space above Iowa Book & Supply, Co. — and its huge windows looking out toward Old Capitol — with an educational company, a medical app startup, and a golfing venture. It’s not just tech that has a foothold downtown. Modus, an engineering company with offices in Des Moines and Waterloo, recently opened an office above the soon-to-be Film Scene space. Monson Newman Architects, which have its own office in the nearby Plaza Towers, has already garnered awards. Design engineer Jeremy Huisman said the company wanted to be downtown because of its desire be “in the mix.” With a half-laugh, the Des Moines transplant says, “We wanted to be the hip firm in the hip space!”

A lot can happen above street level FALL 2013

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DOwNTOwN BUSINESSES FORMOSA

221 EAST COLLEGE STREET

FORMOSADOwnTOwn.COM

the formoSa forte:

a sushi foR eveRyone

By Amy Sundermann

Located on the ground level of the Hotel Vetro, Formosa prides itself on pushing boundaries. This Asian restaurant is sleek and modern with large windows that wrap around and provide a panoramic view of the world outside. A

large outdoor seating area blends the dining experience into the fun, overall vibe of Downtown’s pedestrian mall. Inside the restaurant, long tables make it a favorite choice for groups of family members, friends or coworkers.

“We do a lot of parties — birthday, graduation, retirement. You name it. Formosa is a great place for a celebration,” says owner George Etre. Sushi is Formosa’s forte, and chef David Etre, who co-owns the restaurant with his brother George, takes great pride in his work. “I promise, if you think you don’t like sushi, you haven’t had mine,” he says. “People who don’t like fish think they don’t like sushi. But actually, the more you cook fish, the more ‘fishy’ it tastes. Good sushi should never taste fishy.” The most important characteristics David looks for in his sushi are taste, texture and appearance. “With sushi, the basics can’t be overlooked. The rice can’t be packed too hard. The rolls shouldn’t be filled too full, and the fish absolutely has to be cut correctly,” he explains.

george etre

The sushi options at Formosa, however, are anything but basic. Whereas the Etres’ other restaurant, Takanami, takes a more traditional approach to sushi, David describes Formosa as “Americanized and approachable” for those who may be new to the sushi experience. Formosa is known for its sushi rolls, commonly known as “maki.” Many of the rolls on the menu have fun names such as the Tropical Rainforest Roll, the Green Monster Roll and

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the Dance Marathon Roll ($1 of which is donated to the UI’s Dance Marathon). The most popular is the Las Vegas Roll — a combination of crab meat, cream cheese and Japanese sweet potato, tempura fried and topped with spicy tuna and crab. “At Formosa, we’re always evolving and coming up with new combinations and sauces to enhance our rolls,” adds George. With its modern, fullservice lounge and expansive dining area, Formosa is a fun place to gather for drinks and to try some different flavors. Sake is a traditional accompaniment to sushi, and Formosa offers several options, in addition to a wide variety of interesting martinis and other tasty cocktails. David is convinced he can find a sushi option to suit every person, but for those who might still be skeptical, Formosa offers a variety of delicious Asian appetizers, soups, salads and stir-fry entrees. The restaurant’s clientele tends to be young and tech-savvy, and George acknowledges how important social media is in helping Formosa keep enthusiastic customers up to date about specials and other exciting opportunities. “We’re always tweeting out our specials, encouraging people to come on in and have a good time,” he says.

DOwNTOwN BUSINESSES MOnDOSSALOOn.COM

109 EAST wASHInGTOn STREET

IOwA CITy BOOk FESTIVAL

October 10-13, 2013 www.iowacitybookfestival.org

THURSDAY, OCTOBER 10

FRIDAY, OCTOBER 11

An Evening with the Lacks Family: The Story Behind The Immortal Life of Henrietta Lacks

Writing in the City of Literature

7:00 p.m. Sheraton Iowa City

University of Iowa Writers’ Workshop Director Lan Samantha Chang joins former Workshop students Curtis Sittenfeld, Alexander Maksik, and Susanna Daniel to discuss writing in Iowa City. Tickets are $10, and are available at the Englert Box Ofce. VIP tickets are $60, and include the event and a special post-event reception at Share.

Free and open to the public. Victoria Baptiste, Henrietta Lacks’ great granddaughter, and David Lacks Jr., grandson of Henrietta Lacks and son of David “Sonny” Lacks, will speak. Presented Presented by by Integrated Integrated DNA DNA Technologies Technologies and and the the Iowa Iowa Biotechnology Biotechnology Association, Association, with with support support from from the the University University of of Iowa Iowa College College of of Public Public Health, Health, the the UI UI Carver Carver College College of of Medicine Medicine Of Ofce ce of of Cultural Cultural Affairs Affairs and and Diversity Diversity Initiatives, Initiatives, and and the the UI UI Museum Museum of of Natural Natural History. History.

7:00 p.m. Englert Theatre

Sponsored Sponsored by by The The Eastern Eastern Iowa Iowa Airport. Airport.

SATURDAY, OCTOBER 12 Author readings and panel discussions throughout the day Presenting authors include: John M. Adams, Dean Bakopoulous, Natalie Bakopoulous, Charles Blackstone, Carrie Brown, Sarah Bruni, Joelle Charbonneau, Susanna Daniel, Kwame Dawes, Amber Dermont, Sean Doolittle, Tom Drury, Sally Barr Ebest, Nina Furstenau, Gregory Galloway, Tracey Garvis Graves, Andrew Sean Greer, John Havick, Stephen Jimenez, Brian Kimberling, Alexander Maksik, Anthony Marra, Tessa Mellas, Kate Milliken, John Rector, David Rhodes, Robin Romm, Bennett Sims, Curtis Sittenfeld, R. Clifton Spargo, Wesley Stace, Karen Thompson Walker, Larry Watson, Don Waters, Mario Alberto Zambrano Participants in the 2013 International Writing Program also will appear. OTHER EVENTS: Pedestrian Mall Book Fair, FilmScene screenings, presentation of the City of Literature’s Paul Engle Prize, Reading Aloud group, demonstrations and more.

SUNDAY, OCTOBER 13 A Day in the City of Literature Readings by more than two dozen authors at businesses and other locations throughout the area. Check www.iowacitybookfestival.org or the festival program for the full schedule. Also includes a reading from contributors to the Little Village “Hot Tin Roof” feature, and the annual “Roast of Iowa City.”

Support Support for for Iowa Iowa City City Book Book Festival Festival programming programming provided provided by by City City of of Iowa Iowa City, City, University University of of Iowa, Iowa, Iowa Iowa Arts Arts Council, Council, Sheraton Sheraton Iowa Iowa City, City, Iowa Iowa City City Public Public Library, Library, Iowa Iowa City/Coralville City/Coralville Area Area Convention Convention & & Visitors Visitors Bureau, Bureau, Knutson Knutson Construction, Construction, and and Bradley Bradley & & Riley Riley PC. PC.

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DOwNTOwN BUSINESSES IOwA CITy PUBLIC LIBRARy

123 SOUTH LInn STREET

www.ICPL.ORG

IOWA CITY PUBLIC LIBRARY:

THE HEART OF DOWNTOWN

or more than a century, the Iowa City Public Library has been the heart of downtown. The Library has grown, improving collections, programming, and services, while remaining a community center that supports learning and ideas.

“Google can bring you back 100,000 answers, a librarian can bring you back the right one.” –Neil Gaiman, Author

have an eReader? No worries, they offer pre-loaded Kindles for check out and have iPads for in-house use. Don’t forget about ICPL’s diverse programming. Need a résumé makeover? Stop by Résumé and Cover Letter Essentials. Want to learn how to apply for jobs online? They offer classes on that too. Frequent Tech Help sessions allow you to bring your frustrating technology problems to a friendly librarian. Maybe you’re looking for a book group, want to scan old photos, or research your family tree? Check, check, and check. Visit the Library’s online calendar for upcoming programs.

Some of ICPL’s recent changes are more visible than others. Drop by and see their new-and-improved layout and updated appearance. Thanks to the Better Building, Better Service initiative, they have added self-check stations, a super-sized Help Desk, an attractive magazine reading area, and more. The future holds additional building renovations: a new Teen Space, a children’s technology center, and a more convenient location for the Reference Desk. All of these improvements make for a more positive Library experience. Some things, however, don’t change: the Library is still stocked with the newest in fiction and non-fiction for readers of all ages. You can also find the latest editions of must-read newspapers and magazines. Their collection of movies on DVD, including new releases and documentaries, upstages any Red Box. Their

Programs for children are a library staple, evolving over the years from simple storytimes to special programs for toddlers, preschoolers, and even babies. Older children hone their technology skills at programs like Coder-Dojo and Minecraft. Library staff are knowledgeable and always eager to help patrons. As bestselling author Neil Gaiman once said, “Google can bring you back 100,000 answers, a librarian can bring you back the right one.” Stop in today and let the Iowa City Public Library help you find the right one!

musical taste ranges from classical to current hits, and everything in between. They even offer free downloads from local bands. If you prefer pixel to paper, the Library has books, newspapers, and magazines all available for the eReader of your choice. Don’t

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DOWNTOWN busiNesses sharewinelounge.com

210 south Dubuque street

share WiNe lOuNge & small plaTe bisTrO

Share reStaurant’S name iS alSo itS philoSophy new executive chef keeps focus on local foods

By Cindy Hadish

His expertise in fresh seafood was channeled into different types of local foods when Will Hawkins moved from the East Coast to take a position as executive chef at Share Wine Lounge & Small Plate Bistro. “I’m excited to touch base with the local organic farmers here,” says Hawkins, who arrived in early August to serve at the helm of Share, Sheraton Hotel’s restaurant at 210 S. Dubuque St. Heirloom tomatoes, cucumbers and squash blossoms are among the fresh produce Hawkins has incorporated into the menu this season “That’s the No. 1 priority,” he adds. “We make sure at least 10% of our product is coming from local producers.” Hawkins, who came to Iowa after serving as executive chef for the Sheraton in Silver Spring, MD, also has been a personal chef for a Washington D.C. lobbying firm on Capitol Hill; was a private chef at a Texas ranch and even cooked at a safari camp in South Africa. “Everything we cooked was what we caught and produced from the local village,” he said of his fourmonth South African stint. The situation was similar at the Texas ranch, so Haw-

kins is familiar with using local foods that change with the season. Especially popular menu items at Share are the flatbreads, made from their home-baked dough. A new variety is created daily, such as a recent one made with local peaches, spinach, garlic butter and fresh mozzarella. “We don’t do pretentious food here,” Hawkins explains. “We really want to highlight the best of what Iowa has to offer.” More than 40 wines are available, along with artisan beers from Iowa and other regions of the country. The restaurant sees regular customers who look forward to the daily specials, along with hotel guests and University of Iowa students, who particularly enjoy the outdoor seating on Iowa City’s pedestrian mall. Hawkins says the restaurant’s name is also its philosophy, with customers encouraged to order two to three plates to share, sample and explore culinary cuisines. “Rather than the traditional salad and main course,” he says, “everyone gets to try a little bit of something to experience new flavors and new combinations.”

Will haWkins

fall 2013

ic Downtown magazine

DOwNTOwN BUSINESSES JOSEPh’S STEAkhOUSE

212 SOUTH CLInTOn STREET

JOSEPHSSTEAk.COM

joseph’s steakhouse bringS the Urban to iowa city By Holly Hines

Kids have children’s menus, Happy Meals, and play areas. But where in Iowa City can adults go for some refined relaxation? Jim Mondanaro believes the answer is Joseph’s Steakhouse at 212 S. Clinton St. — located where a fire struck Mondo’s Sports Café in the late ‘90s. Mondanaro, Joseph’s owner, describes the steakhouse as a departure from casual dining — and a destination for grown-ups. Kids are welcome, he says, but his goal isn’t to offer a family-oriented environment. In 2004, when he opened Joseph’s, Mondanaro sought to fill a need for discriminating dining in downtown Iowa City. “Not everything needs to be in that same category of upscale-casual dining,” Mondanaro notes. He adds that Joseph’s is just “upscale.”

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ian robertson

But what’s fine dining without flawless food? Or without a knowledgeable food-lover to prepare it? In May, Mondanaro hired Ian Robertson, a 26-year-old with a passion for cooking and a history of international travel. Robertson, now head chef at Joseph’s, attended a culinary school in France known prior to 2012 as École Grégoire-Ferrandi. He also worked as a chef in England. Robertson says his education helps keep him innovative in his work. In particular, he notes how it helps him approach desserts creatively. One example is a cheesecake flavored with lavender, goat cheese, and Orea crumbs. The steaks at Joseph’s are exceptional in part due to the quality of the beef, according to Robertson. They also age the meat in

such a way as to enhance the flavor, he says. He recommends the Ribeye. Lately, Robertson has been developing some fixed-price, multi-course menu options he hopes will be affordable, but still luxurious. He sees Joseph’s extensive wine list, specialty alcohol, and fresh ingredients as some of its most noteworthy aspects. He views these features as typical of metropolitan areas larger than Iowa City. Among menu items, he says his favorite to prepare is the crab cakes. They’re fun to arrange on the plate, and he likes how their components highlight one another. Robertson says he recommends visitors try the cold smoked salmon appetizer, as well. At Joseph’s, Mondanaro has focused on topnotch food and service,

accompanied by classy surroundings. As for ambience, Joseph’s is warm-feeling, peaceful, and private. Sheer, white curtains flow around stark, dark wood, and a smattering of candles glimmers dimly at patrons. A calm, natural quiet seems to pervade both the bar and the dining area. In choosing décor, Mondanaro sought a look that would reflect a marriage of masculine and feminine design elements. He likens this decorating scheme to the act of balancing each gender’s tendencies from a yoga perspective. Mondanaro’s interest in yoga extends to another of his ventures — Hothouse Yoga, a set of two yoga studios he co-owns with his wife, Maureen Mondanaro. The Iowa City site is located on Clinton Street, near Joseph’s.

DOwNTOwN BUSINESSES OLDCAPITOLTOwnCEnTER.COM

201 SOUTH CLInTOn STREET

OLD CAPITOL TOwN CENTER

olD capitol town centeR ceLebrateS 10 yearS

By Linda Schreiber

From early morning until late at night, the Old Capitol Town Center is packed with people and activity. Little wonder there’s so much going on because the Center’s diverse mix of businesses draw thousands of visitors to the site daily. The facility, originally built by developer Wilfreda Hieronymus in 1981, was acquired by the OC Group LLC in October 2003. This fall, Old Capitol Town Center will celebrate 10 years under its new management. The 285,000-square foot property at 201 South Clinton Street is managed by Hodge Commercial Management. Kevin Digmann, general manager and lease coordinator for Hodge Commercial Management, says Old Capitol Town Center is well-known. The property underwent a complete remodel that transformed the decadesold facility into a highly desirable, attractive location.

a mix of local and national retail shopping, dining, entertainment and business and health services. The University Capitol Center occupies much of the second floor and houses offices for the University of Iowa. Visitors to Old Capitol Town Center can expect a flurry of activity every month of the year. Billed as the “heart of city,” the Center is adjacent to the historic University of Iowa Pentacrest and serves as a “downtown student union” to the UI’s more than 30,000 students and 8,000 staff. In addition, evening and weekend atmosphere and activities are appealing to young families and children of all ages. Several times a year, the property is home to an art and craft show, as well as musical performances by the UI School of Music students in a recital hall on

the first floor or in the foodcourt area. The area also offers numerous fundraisers sponsored by local nonprofit organizations and UI student groups.

The University of Iowa’s International Center, located on the first floor, draws visitors from around the globe, as do the many restaurants located in the building.

Whether visitors are cutting through or hanging out, studying, waiting for an appointment or for their next class, the Center provides Wi-Fi and a food court with tables and chairs.

Jennifer Ross, assistant manager and marketing coordinator, says, “Visitors can eat around the world without leaving the building, and each restaurant has a unique menu for diners.”

The eclectic mix of stores offers shoppers a variety of merchandise from art supplies, books, clothing, gifts, games, technology, banking services and health care. Clothing varies from UI and sports apparel to casual T-shirts and stylish dresses for formal occasions.

The climate-controlled environment is also attractive for those who walk year-round. Kelly Bridenstine, an employee at the UI Center for Diversity and Enrichment located in Phillips Hall, comes to the Old Capitol Town Center every day to walk in the summer. “It beats going back to work sweaty,” she confides.

Not feeling well? UI Quick Care can get you in and out in a hurry, and prescriptions can be filled down the hall at CVS Pharmacy, one of the original tenants.

“Our combination of local and national businesses and location is a great asset,” Digmann says. “Shoppers and tenants are served by an adjoining, city-owned parking garage, and transit services are right outside the door.” With 100 percent occupancy, the property offers

FALL 2013

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Benchmarks 2.0 (and By Kelly McCann

Big Games — large-scale communal activities in which multiple players interact with their surroundings and others in innovative ways — are luring gamers from the solitude of internet technology back into the real world.

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FALL 2013

These emerging types of games have gained popularity in places like San Francisco and New York City, and now Iowa City is joining the ranks with a Big Game of its own. During the opening weekend of Creative Week (Oct. 19–26), the Pedestrian Mall will serve as a venue for game play. Local organizer Wes Beary compares the experience to that of kids convening on a playground. Kids arrive and spontaneously engage in a game of kick ball. The players don’t know each other, but the rules of the game are simple enough that they can collaborate and enjoy a friendly competition. “You don’t need to spend an hour or two reading the rules or figuring it out,” he says. “It’s straightforward and easy.” A computer programmer by trade, the Iowa native and Grinnell graduate spends his free time attending a variety of meet-ups and hobby groups. From programming to rowing, outdoor adventure to board games, Beary sees potential in

Big Games) here’S how it workS: using a Big Game to bring together people from these groups who would never otherwise meet or talk to each other. The premise of Iowa City’s Big Game will be based on game designer Jane McGonigal’s Cruel 2B Kind. Beary’s curiosity was piqued after participating in Cruel 2B Kind in San Francisco. “It’s fun and accessible to even non-gamers,” he says. Individuals interested in playing can find more details at creativecorridor.co/creative-week. “It will be a great time to enjoy downtown with like-minded people,” he emphasizes.

uiccu Benchmarks 2.0

theRe aRe fouR coloR zones SEA FOAM Language

ORANgE the universe/ science

yELLOw art

DARk gREEN Letter diaL

when you see the eye-con on an orange, sea foam, or yellow bench, the symbols on the seat spell out a contemporary artist’s name.

For those looking to engage in a different type of game on a smaller scale, the Downtown District’s new BenchMarks 2.0 offers more than meets the eye. Sponsored by the University of Iowa Community Credit Union, the community art project is visually and intellectually stimulating. “We wanted to explore where the visual intercepts the intellectual,” explains John Engelbrecht, creative lead for the project. “Being in Iowa City, we wanted to examine alternate forms of reading and what it means to negotiate meaning from signs and symbols. That became the reason for using puzzles or tying various visual cues together with something that had more of a narrative.” Twenty-eight benches featuring an “eye” icon include a puzzle or are pieces of a larger game. “It makes you think, ‘What’s going on with this bench and how does it relate to another bench?’” says Engelbrecht. “In this way, it changes from a gallery to more of an installation.” An “eye-con” on an orange, sea foam, or yellow bench, indicates that the symbols on the seat spell out a contemporary artist’s name. The letter dials on the dark green benches spell out part of a quote. When all 25 letter dials are decoded, you will have all the words you need to complete the quote. Answers can be found on the backs of the benches.

the Letter dials on the dark green benches spell out part of a quote. when all 25 letter dials are decoded, you will have all the words you need to complete the quote.

Community members from all ages — in partnership with a variety of local non-profits and schools — came together to create the stunning stencil art on the public benches around downtown.

FALL 2013

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DOwNTOwN BUSINESSES MICky’S IRISh PUB

11 SOUTH DUBUqUE STREET

FACEBOOk.COM/MICkySIRISHPUBGRILL

micky’s iRish pub

changeS enSUre the tradition continUeS

By Holly Hines

At Micky’s Irish Pub, neither the food nor atmosphere have changed much in decades. But there was one big change in June: the owners.

menu items like a pretzel burger and a sandwich called the “Steve Winwood” alongside Micky’s classics like the “conglomeration sandwich.”

Since taking over the pub, what’s become clear to Dave Stein and Aaron Jennings is how much people enjoy the Micky’s they hold dear in their memories. The location opened in 1980 at 11 S. Dubuque St., and some view it as a classic downtown destination.

Before the menu revamp, Micky’s also received what Noble called a “facelift.” In 2012, when Jim Mondanaro bought Micky’s, he introduced décor tweaks that included new paint, new woodwork, and an updated ceiling. However, the changes weren’t so extensive as to betray the classic Micky’s vibe, Stein says.

“It’s got longevity,” Stein points out. “It’s got history.” Jennings sees the consistency at Micky’s as a unique feature for an establishment that’s done business for more than 30 years. He values seeing parents bring in their college-age kids to show off the spot where they once hung out in college. Stein and Jennings agree Micky’s is iconic in Iowa City, and they don’t want to change that. They take pride in the beauty of what they’ve purchased. “It’s pretty special,” Jennings says. J.D. Noble, a Micky’s employee of roughly 15 years who currently waits tables, also agrees that people appreciate the pub’s familiarity. He said he’s apt to receive hugs at work from regulars during brunch on Sundays, or on game days. “It’s a ‘go-to’ place. It’s a comfort zone,” Noble says. But a few changes recently were slipped in at Micky’s. For example, Stein and Jennings added some new

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Consistency is a key element that Micky’s brings to downtown Iowa City. But Jennings also sees the restaurant as a kid-friendly, community-oriented local spot. He said visitors seem to appreciate its cleanliness. As anyone who’s read the front of the Micky’s menu knows, the pub offers up a legendary bar. In 1870, a business that became known as the Brunswick-BalkeCollender Company of Saint Louis, Mo., built this wooden legend, according to the blurb on the menu. It resided in Iowa throughout the Prohibition Era, and bounced between Iowa City and nearby areas afterwards. Since 1980, though, the bar’s permanent residence has been downtown.

DOWNTOWN busiNesses mcdonaldoptical.com

16 south clinton street

mcDONalD OpTical

owned the business with McDonald’s late father, John, still comes in to work. Generations of University of Iowa students, staff and faculty, along with other customers, have found their frame of choice in the 1,500-square-foot shop across from the Pentacrest. McDonald Optical also has a store in Sycamore Mall and one in Coralville, with an eye doctor at each site. “The downtown has undergone so many changes,” McDonald says, noting the current trend of restaurants and bars. “It was the primary place to shop in Iowa City.” Like other locally owned businesses that remain viable downtown, McDonald says the key is offering unique products and services.

four generations of McDonalDs — reiD McDonalD, Don McDonalD, al McDonalD, anD chelsey hynes — pay tribute to the late John McDonalD, a 2nD-generation co-owner.

McDonalD optical: spanning the generations in downtown iowa City By Cindy Hadish

Reid McDonald might grab from one of 30 pairs of eyeglasses he owns when he leaves for work in the morning, even though his vision is fine. As president of McDonald Optical, 16 S. Clinton St., McDonald admits it is a bit ironic that he doesn’t need glasses, but having those options points to the philosophy of the longtime downtown business, as well as its tagline: “Eyewear as individual as you.”

“Every single customer has his or her own unique set of expectations,” he notes. “It is our job to not only meet those expectations, but to exceed them every time. “Our customers know the value of shopping local and know we’ll go that extra mile for them,” he emphasizes. In 2008, McDonald became the thirdgeneration owner of the family business, which his grandfather, Al McDonald, started in 1956 at the same downtown location. His 91-year-old grandfather still lives in Iowa City, and McDonald’s uncle, Don, who co-

To that end, McDonald Optical carries frame lines not offered elsewhere in the area. Phillipe Starck, Robert Marc, and McDonald’s “goto” line, Oliver Peoples, are among the most popular. “The glasses are stylish,” he says. “It’s something that can accentuate your style and make you stand out.” While the downtown site sees a good number of college students, customers who have been with the company since it opened also are regulars. “To this day, we get longtime customers who come in and say, ‘Your grandfather helped me in the 1950s,’” McDonald observes. “I’m very fortunate and very proud to be a part of the history of this wonderful company.”

fall 2013

ic downtown magazine

with host Joan Kjaer

2013-2014 Season

All shows are held at 5 p.m. in the Old Capitol Museum

September 20—The Arts as Vocabulary October 18—The Rise of Chinese Public Opinion November 8—The Social Impact of Sustainability December 6—Teaching Innovation January 24—Cultural Memory and Commemoration February 21—A Century of Film March 28—Child Protection: A Global Responsibility April 11—The Crossroads Project with the Fry Quartet May 9—The Language of the Brain http://international.uiowa.edu/worldcanvass

Individuals with disabilities are encouraged to attend all University of Iowa-sponsored events. If you are a person with a disability who requires an accommodation in order to participate in this program, please contact Joan Kjaer in advance at 319-335-2026.

Think WE before ME. give • advocate • volunteer/LIVE UNITED unitedwayjwc.org

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338.7823

HAND

Timeless. Some traditions last for generations. Like ours. Offering excellent merchandise and highly personalized service through ﬁve generations and 159 years.

109 E. Washington • Downtown Iowa City 319-351-0333 • 800-728-2888 www.handsjewelers.com