Heady Times Spring 2017

Spring 2017 | V.93

ORIGLIO BEVERAGE

Delivering Excellence Seasonals The Beer Guy New Products Programs S LY F O X B R E W E R Y ’ S S R T A L E | S P R I N G S E L E C T I O N S

| IT’S SESSION BEER SEASON

Letter toTHE TRADE Premium + Sessionability = Profits Dear Valued Customer,

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very edition of Heady Times features two retailers – one on-premise, the other off-premise. These “Spotlights” give owners or beverage managers a platform to discuss what makes their business successful, even unique.

People talk about customer service and the importance of a knowledgeable staff, but Patrick Ryan’s answer to a very simple question really caught my attention.

Heady Times asked him how the beer selection at his family’s pubs in West Chester and Phoenixville changed over the years. He replied:

In This ISSUE Delivering the Taste of Excellence ��������������� 1 Cover Story ������������������������� 2 Brewer Highlight ����������������� 4

“You have to have balance. We’re not one of those bars with the motto, if you’ve heard of it, we don’t have it… in order to please everyone you have to carry well known domestics and imports in addition to the IPAs and other crafts people ask for these days.”

King of Prussia Beer Outlet �� 5

This guy really gets it, I thought to myself. No wonder the Ryan family has operated successful pubs since 1952. Longevity in the restaurant business doesn’t happen by accident.

New Products ��������������������� 7

Assembling a balanced portfolio makes sense. But is it as easy as it sounds?

What kinds of beer and malt-based beverages do you need to carry to have a balanced selection for your customers?

Jon Collins, an on-premise beverage alcohol analyst for Nielsen, has some advice. Speaking at a Beer Business Daily conference a few weeks ago, Collins said that any retailer looking for guidance when trying to assemble a balanced portfolio needs to focus on two beverage alcohol categories – premium and sessionable.

According to Collins, premium products of all stripes have grown by 30% since 2013 and he believes this trend will only accelerate. Collins explains, “Consumers want quality and great taste. Right or wrong, they think that a premium product (in our business that means anything over $25 per case) gives them what they are looking for, and they don’t mind paying for it.”

At the same conference, Tom Fox, a recognized leader in Retail Sales and Category Management for the CM Profit Group, addressed sessionability (ABV of 5% or less). “Not enough of these beers are offered at the bar which is a mistake. Tasty, sessionable beer is a growing category and they keep butts in seats because you can drink a couple of them. We see demand in the off-premise too. Of the top 25 national, best-selling beers, 13 have an ABV of 5% or less. Some are craft beers, 9 are FMBs and 8 are Mexican imports. What they all have in common is flavor – as in they don’t taste like water.”

This edition of Heady Times features lots of products that are both premium and sessionable. Spring is here and summer isn’t far behind. Now is the perfect time to reconsider your assortment, to give your customers the flavorful, high-end products they are looking for. If you need some help evaluating your beverage lineup, contact your Origlio sales representative.

As ever, thanks for your business.

Ryan’s Pub & PJ Ryan’s �������� 6

Seasonal Selections ���������� 11 Available Year-Round Perfect for the Season ������� 21 Programs ������������������������� 23 The Beer Guy ������������������� 29 Web ordering is now available to all Origlio Beverage customers.

To place your beer order online, contact your Origlio sales rep today!

To receive weekly emails of upcoming releases from Origlio Beverage, please send your email address and the name of your account to socialmedia@origlio.com or text ORIGLIOBLAST to 22828.

®

Sincerely,

Dominic Origlio President

Heady Times is published five times a year, courtesy of Origlio Beverage.

DeliveringTHE TASTE OF EXCELLENCE Find Out More About Origlio’s Employees James (Bubba) Kelly Delivery Service Representative

How long have you been with Origlio Beverage?

Three years.

What areas do you service?

Old City and Center City neighborhoods in Philadelphia.

How do you provide the best service to customers?

I pay close attention to customer requests and other delivery details and I take pride in organizing the products that are being delivered. I also aim to reach my customers within a timely manner. I know they greatly appreciate that.

What do you like to do when you’re not working?

When I’m not at work, I’m usually with my family; family is very important to me.

My fiancée and I enjoy crabbing and fishing.

Ken Steward

District Manager On-Premise Sales, Philadelphia How long have you been with Origlio Beverage?

Five years.

What positions have you held since you started with the company?

I started at Origlio as an on-premise sales rep in the city of Philadelphia. My territory covered North Philadelphia, Mt. Airy and Germantown, as well as some accounts in Chester. In 2015, I transitioned into the Center City territory. I called on accounts in Center City for about a year and a half before joining the Origlio management team at the beginning of this year.

What do you like most about your job?

Origlio is an organization with great people. My co-workers are some of the best in the beer business and I enjoy being around them. On top of that, we have great brands to sell. Our suppliers are awesome and their reps are great partners in the marketplace.

sales manager is a leader. To quote leadership expert, speaker and author John C. Maxwell, “A leader is one who knows the way, goes the way and shows the way.”

What does it take to be a top-notch sales manager?

I believe a good sales manager is one who mirrors the core values of their company.

They should be energetic, passionate and committed to being their best. They should approach challenges and difficult situations with confidence and optimism. A

What do you like to do when you’re not working?

I enjoy watching movies with my children, traveling and DJ’ing.

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CoverSTORY It Pays to Celebrate Cinco with Corona and Modelo

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igh-end imports Corona and Modelo Especial, distributed in the U.S. by Constellation, are synonymous with Cinco de Mayo festivities. But did you know that these brands – which post double-digit gains year after year – are growing faster than craft beer and spirits?

“No matter which channel your business competes in, job one for any retailer is increasing traffic and boosting the bottom line,” says Mike Kugler, Origlio Brand Manager of the Constellation portfolio of beer.

“From what I see, the best way to do that in these challenging times – restaurant traffic is down and craft beer sales aren’t what they used to be – is to strategically promote brands that are driving growth and profit.

Corona Extra, Corona Light and Modelo Especial are the fastest growing, high-end brands in the country. The demand is there and it is accelerating. To get job one done, why wouldn’t you make the most of Cinco and these best-selling, high-end beers?”

Cinco de Mayo has grown into one of America’s most popular beerdrinking holidays – with revelers consuming more beer on this day than on the Super Bowl or St. Patrick’s Day. Cinco, which falls on a Friday this year, is a bona fide occasion that consumers want to celebrate. It kicks off Corona’s “120 Days of Summer” and gives people a reason, or even permission, to socialize with friends and family over a couple of beers.

And when they do, they want authentic, sessionable Mexican beers like Corona Extra, Corona Light and Modelo Especial.

The proof is in the numbers…

Last year according to Nielsen, Americans bought more than $735 million worth of beer during Cinco. Eighty percent of all the Mexican beer sold during that time frame was from the Corona and Modelo Brand Families.

These brands are on fire and here’s why…

“Six of the top eight, fastest growing imports are Constellation brands, that means they don’t just sell during Cinco,” explains Kugler. “Yes, they are Mexican beers, but that’s not the only reason why they are the fastest growing, high-end brands, and by high-end I’m talking

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about anything that sells for at least $25 per case. These beers are exactly what millennial drinkers are looking for.

They want authenticity, more flavor and something they can drink more than one of. And sessionability is key. I can’t tell you how many times I see LDA consumers start the party with a higher octane craft beer and then switch to a Corona or Modelo for the rest of the night. Plus, these consumers don’t want the cheapest thing out there.

They want quality and they don’t mind paying for it. And, they think these beers are cool – worthy of a post on Instagram.”

More beer is sold on Cinco de Mayo than on the Super Bowl or St. Patrick’s Day. These days it’s hard to predict with any certainty what consumers want to purchase. Fifty to seventy percent of all buying decisions are made at retail, after the customer walks through the door. There is tremendous opportunity to influence what they purchase. Why not get them to ‘tradeup’ to Constellation’s high-end beers? The demand is already there. Why wouldn’t you feature these beers prominently? Why

CoverSTORY High End & Growing devote tap handles or shelf space to brands that don’t move quickly?

“There hasn’t been a ton of good news lately about beer or restaurant activity,” says Origlio Sales Manager for the on-premise Tim Stammen. “Craft beer sales have slowed dramatically and National Restaurant News [a magazine devoted to all things important to that channel] published an article in February titled ‘Restaurant Traffic Won’t Improve in 2017’.

The one bright spot I see is imported beer – make that Constellation beers, imported from Mexico.”

Corona Extra

5.4%

Modelo Especial Corona Light

18.4%

5.4%

Modelo Negra

9.9%

Pacifico

17.6%

Victoria

2.0%

Let Cinco de Mayo be your green light to stock up and feature Corona Extra, Corona Light and Modelo Especial. It’s an easy way to get “job one” done.

New summer graphics reinforce the “vacation” imagery.

Pacifico, a discovery brand, is growing at 17.6%. It’s now available in draught.

Modelo Especial has posted The number one double-digit growth for 31 imported beer continues years and Thrillist says it’s the to gain market share.

“New King of Hipster Beer”.

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BrewerHIGHLIGHT Sly Fox Gives Back with Schuylkill River Trail (SRT) Ale

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OTS OF BEER LOVERS AND THEIR FAMILIES GO TO SLY Fox Brewery’s Pottstown location to enjoy award-winning brews and great food. (The pizza is fantastic!) Situated on six acres, adjacent to the Schuylkill River Trail, this brewery is also famous for its outdoor events – Can Jam Music Festival, Cyclocross Race and of course one of Philadelphia’s best beer events, the annual Bock Fest and Goat Race.

Sly Fox Director of Sales Mark Weinmann sat down with Heady Times to discuss the brewery’s upcoming release, SRT Ale. Brewed to honor, and raise money for, the preservation of the Schuylkill River Trail, this session IPA is emblematic of the brewery’s passion for the preservation of this legendary trail that connects Pottstown to Philadelphia.

Here are 10 things you should know about Sly Fox SRT Ale 1. S RT Ale is a low alcohol, golden, hop-forward American pale ale. Many call it a session IPA, but we’ll let you make the choice. Released in 12 oz. cans and draught, SRT Ale is a great tasting, easily crushable beer.

2. S RT stands for Schuylkill River Trail, a multi-use, part wild, part paved trail in Southeastern PA. Eventually it will extend the entire 130-mile length of the Schuylkill River. It runs through Philadelphia, Montgomery, Chester, Berks and Schuylkill counties. If you haven’t experienced it yet – get out there!

Sly Fox Brewmaster Brian O’Reilly (left) with Director of Sales Mark Weinmann

3. S ly Fox first brewed SRT Ale three years ago as a tribute to the Schuylkill River Trail and all of the trail users and outdoor athletes.

4. R eleased in time for Earth Day on the 22nd of April every year, SRT Ale is available through September. It’s a great summertime beer.

5. A portion of the proceeds from the sale of the beer goes to the Schuylkill River Heritage Area (SRHA), administered by the Schuylkill River Greenway Association. The money is used to clean up the SRT, maintain and improve existing trails and supply call boxes along the trail for safety.

6. To date, Sly Fox has raised over $9,000 in support!

7. T his month, Sly Fox Brewing Co. will receive the prestigious “Schuylkill River Legacy Award” from the SRHA. Previous recipients include PennDot and Exelon Corporations.

8. I n 2016, USA Today named the Schuylkill River Trail, “Best Urban Trail in the Nation”.

9. T he SRT Spree is an annual party that celebrates the trail and the Earth Day release of SRT Ale. Fans and enthusiasts are welcome to join the celebration along the trail: Kayak, cycle, run, hike or walk with the folks of Sly Fox, the SRHA, the Schuylkill Canal Association and Take It Outdoors Adventures. Participants choose their own adventure. Other options include: organized cleanups,

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bike rides and a 50k relay race along the trail. The day ends with a party in Phoenixville’s St. Michael Park, where food trucks, live music and plenty of beer, including SRT Ale, await!

10. E very outdoor adventure should end with a great beer!

Off-PremiseSPOTLIGHT King of Prussia Beer Outlet

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ROM CARS TO REAL ESTATE, JOE ELIA HAS SOLD ALL KINDS OF things to make a living. But his passion is beer. To get his foot in the door of an industry he was determined to be a part of, Elia accepted a job as a clerk at KOP Beer Outlet. Just one year later, he was promoted to General Manager. Since then, he has managed to successfully marry his sales knowhow with his love of beer, turning this store into a beer haven that welcomes customers from near and far.

Joe Elia, General Manager of KOP Beer Outlet

HT: How has the beer selection at KOP Beer Outlet changed since you’ve been GM? JE: When I first started, we only carried about 20 different crafts. Today we offer over 500 craft and specialty beers. That said, we are selective about what we bring in. First and foremost, we choose beers based on customer demand, then we look to those that are highly rated on sites like Beer Advocate. The remainder are chosen based on what my staff and I like – we are all pretty well versed in craft beer, with a good idea about what will sell well.

HT: What is the biggest obstacle you face when offering such a large selection of beer?

JE: Keeping our inventory fresh and interesting, while not going overboard.

It’s all about the right beer, right quantity. I think it’s better for a customer to come in looking for something we don’t have, than to carry everything under the sun. We can always order the beer or suggest something similar, but we can’t stop a beer from going out of code.

HT: Is your staff as passionate and as knowledgeable about beer as you are?

JE: Yes! All the guys who work here have full time jobs outside of the store.

They are here because it’s where they want to be. We often have staff tastings and discuss the beers together. We even use Cicerone flash cards to quiz each other – we’re a bunch of beer nerds. I also encourage the guys to try styles they don’t particularly care for. I think it’s imperative that they’re able to share with a customer the difference between this sour beer and that one, for example.

HT: How has your customer base changed over the years?

JE: Well, a lot more women shop for beer these days. But the biggest change I’ve noticed is that more people want to try different styles. Even diehard domestic drinkers are curious about what’s new. We encourage people to ‘drink fearlessly’, so this is a welcome change.

HT: How do you introduce customers to something they haven’t tried before?

JE: Thursdays are dedicated to beer tastings. We recently held a brown ale sampling that really opened people’s eyes. They were surprised that the same style could taste so different, depending on the brewing methods used. We also hold ‘mega tastings’ twice a year – like mini beer festivals. We sample beers from lots of different breweries and food from local restaurants.

Another fun way we introduce our customers to new beers is through case swaps that we host every six weeks. After hours, 20-25 customers each purchase a case of beer and then swap bottles. At the end of the night, everyone goes home with a mixed case of great beer. During the swap I often sample a rare or expensive beer as a way of rewarding these loyal customers.

HT: How do you stay connected with your customers?

JE: Social media is a great way to stay connected. We strike up friendships with our customers in person, which we continue online.

We post about new products, samplings, giveaways, beer reviews, events… the list goes on. It’s an effective way to quickly communicate. We also email a weekly newsletter to customers who have signed up in-store to receive it. Recipients are the first to hear about rare releases available in the store, inventory updates, sampling schedules and upcoming events. I look at social media and the newsletter as an extension of customer service.

HT: Speaking of which, how important is customer service to the success of this business?

JE: It’s of the utmost importance – nothing matters more to me. I’d be more apt to forgive an employee for stealing than for not treating a customer well. To me, great service is what sets one place apart from another. I believe our reputation for superior product selection is what brings people in the door and our customer service is what keeps them coming back.

HT: Tell us about your unique return policy.

JE: If a customer wants to return a case, I ask that first they try at least four beers from it. The reason being, beer can taste different depending on several factors, like what you eat with it or right before it, the temperature of the beer and whether it’s been poured into a glass or drunk directly from the bottle or can. These things can alter the taste a bit.

So, I encourage people to take these factors into consideration before returning it.

Kopbeer.com • 75 N. Henderson Road, King of Prussia, PA • 610-265-2828 www.origlio.com HeadyTimes v.93

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On-PremiseSPOTLIGHT Ryan’s Pub & PJ Ryan’s

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OR PATRICK RYAN AND HIS BROTHER AND BUSINESS PARTNER Paul Ryan, providing a warm and welcoming restaurant for their community is more than just business, it’s a proud family legacy.

Their father purchased his first establishment, Smokey Joe’s, in 1952. The friendly, old-school tavern that has served patrons of Penn’s campus for nearly 80 years, remains under the leadership of the Ryan family today.

Ryan’s Pub of West Chester, as well as its sister bar PJ Ryan’s of Phoenixville, both proudly uphold the family legacy of creating fun and comfortable environments with distinct service. They’re places that feel like home as soon as you enter, which is exactly how Patrick, Paul and their family like it.

From Left to Right: Paul Ryan III, Paul Ryan Jr., Patrick Ryan, Sean Ryan, Thomas Ryan

HT: Your family has a long history of owning great establishments in the Delaware Valley. How and when did it all start?

PR: My dad’s father owned a beer distributor and several corner saloons.

He opened his first bar in 1916 on 51st and Lancaster streets [in West Philadelphia]. My dad bought Smokey Joe’s in 1952, which we still own to this day. Paul and I opened Ryan’s Pub in 2002 and PJ Ryan’s in 2008 (which is managed by our cousin Tom), and we’re still expanding.

We’re about to open a new Ryan’s Pub location in Manayunk.

HT: How have the beer selections changed over time?

PR: The biggest change we’ve made is the addition of a lot more craft beer. However, our staples: Yuengling, Coors Light and Guinness remain big sellers for us. We offer 60 different beers, but those three are always available. Everything else is up for grabs – our beer menu is always changing. You have to have a balance. We’re not one of those bars with the motto, “If you’ve heard of it, we don’t have it.” We carry craft beer of course, and our staff is knowledgeable about those brands, but in order to please everyone, you have to carry well known domestics and imports in addition to the IPAs and other crafts people ask for these days.

HT: Describe the menu at Ryan’s Pub. PR: We offer a wide variety of food that appeals to a diverse crowd.

We’re not a Gastro Pub, but the food is a step above pub food. High quality and high value. On Fridays and Saturdays we offer a Prime Rib special. We have customers who call in advance to reserve their cut!

HT: Do you hold events at any of your bars?

PR: Downtown West Chester hosts First Fridays and Swinging Thursdays, which are both walkable festivals with live music, food and lots of fun, so Ryan’s Pub is always a part of those festivities. PJ Ryan’s has a room downstairs that seats 100 people, where we host Comedy Thursdays.

You’re sure to see the mayor of Phoenixville there. He comes to every show (just to watch, not to perform).

HT: What’s the secret to the success of Ryan’s Pub & PJ Ryan’s?

PR: We [the owners] are very accessible. Whether it be myself, my son Sean, Paul, his son Paul Ryan III or Tom, 95% of the time, there is a Ryan on the premises. Another big key to our success is the kitchen and bar staff who have been with us since opening day. We all have the same objective – to run really good, friendly pubs.

Bar at Ryan’s Pub

Ryans-pub.com • 124 West Gay Street, West Chester, PA • (610) 344-3934 Pjryanspub.com • 233 Bridge Street, Phoenixville, PA • (610) 933-5600 6

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NewPRODUCTS Keystone Light 15 Pack Cans Previously available in 2/12 and 30 packs, Keystone Light 12 oz. cans are now available in 15 packs as well! Availability: Now, year-round

Califresca Sangria Sangria is an instant crowd pleaser and one of the most versatile cocktails out there. You can enjoy it with food or on its own, day and night! New Califresca Sangria FMBs are blended to perfection with the right balance of sweetness and refreshing taste to ensure that everyone can enjoy these delicious drinks.

Red Sangria Pacifico 1/4 Kegs Back in the early ’70s, SoCal surfers journeyed down to Baja, exploring the breaks along the way. They stopped in cantinas and came upon a beer called Pacifico, a rich, golden lager born in Mazatlán and popular among the locals. They returned explorers, carrying cases of cerveza. Consumers are drawn to Pacifico because it holds a mystique, just like its place of origin, the Baja coastline. Pacifico is a frame of mind. It’s the unmistakable belief that life is best measured by discoveries. That boundless spirit has allowed Pacifico to expand beyond the Baja coastline to wherever adventure is found. This hearty, crisp, clean, refreshing lager, previously available in cans and bottles only, is now available in draught! ABV: 4.3% Availability: Now, year‑round

Cervezas Clásicas Variety Pack Experience the authentic cervezas of Mexico in the Cervezas Clásicas Variety Pack. This exciting, new mix pack includes: Corona Extra, refreshing and smooth, the #1 selling import beer in America has a fruit-honey malt aroma and a crisp, balanced flavor; Corona Light, a thirst-quenching lager known for its great taste and easy-drinking profile at only 99 calories; Victoria, a rich amber-colored, Viennastyle lager with a slight malt sweetness & a crisp, smooth finish and Pacifico, a rich, golden lager that is hearty, crisp and clean. Availability: Now, year‑round

Strongbow Orange Blossom The newest addition to the Strongbow family of ciders, Orange Blossom has a spring-like, fresh orange blossom aroma with a touch of sweetness and a juicy apple finish. ABV: 4.5% Package: 11.2 oz. bottles only Availability: Now, year‑round

A delicious mix of red wine, berry, grape and citrus notes combined with a sparkling mouth feel, brings this sangria flavor to life.

ABV: 4.5% Package: 11.2 oz. bottles only Availability: Year‑round, beginning in April

White Sangria A crisp blend of orchard fruits, blood orange and champagne flavors, combined with a touch of bubbly, makes for a light and crisp sangria flavor.

ABV: 4.5% Package: 11.2 oz. bottles only Availability: Year‑round, beginning in April

Yuengling Iconic Eagle Packaging This spring, Yuengling will introduce new Iconic Eagle packaging! With a nod to its heritage, D.G. Yuengling & Son Inc., America’s Oldest Brewery, is updating its Yuengling Traditional Lager, Light Lager and Black & Tan packaging and bottle/can graphics! Availability: April

The Red Bull Orange Edition Same wings – different taste. The Red Bull Orange Edition combines the functionality of Red Bull Energy Drink with the delicious taste of tangerine. Package: 8.4 oz. cans only Availability: Now, year‑round

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NewPRODUCTS A New Look for Samuel Adams Rebels The Samuel Adams Rebel family has some new duds! Rebel IPA, Rebel Rouser IPA and Rebel Grapefruit IPA all have new label graphics. And the look isn’t all that’s changed for Rebel IPA, which now features a new recipe as well!

Rebel IPA is now brewed with two new hop varietals, HBC 566 and HBC 682. HBC 566 is a proprietary and exclusive hop variety to Sam Adams that has been in development since 2013, and adds a touch of lemon/lime, orange and eucalyptus flavor. HBC 682 is used solely as a bittering hop in this beer to impart a pleasant bitterness with a strong and earthy aroma. The new Rebel IPA offers an intense, juicy, tropical and citrus flavor, supported by a leaner body and a crisp, clean finish to optimize the hop character. ABV: 6.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now, year‑round

A New Look for Traveler Packaging and labels for Traveler’s lineup of shandies has been updated for 2017.

Check out the fresh new look!

Availability: Year‑round, beginning in April

A New Look for UFO A new UFO is landing near you! This spring, UFO will have fresh new packaging for all of its beers, including UFO White, UFO Hefeweizen, UFO Raspberry and the new summer seasonal, UFO Huckleberry! Between the new packaging and the new beer, your spring/summer will be out of this world. Availability: Year‑round, beginning in April

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Mike’s Flavors of America Party Pack Mike’s Flavors of America Party Pack has a new addition! Mike’s Hard Blood Orange joins Hard Lemonade, Hard Black Cherry Lemonade and Hard Peach Lemonade. Availability: Year‑round, beginning in May

Palm Breeze Variety Pack Palm Breeze Key Lime Cherry joins Pineapple Mandarin Orange, Ruby Red Grapefruit and Strawberry Pineapple in the new Palm Breeze 12 pack variety. Availability: Year‑round, beginning in May

White Claw Hard Seltzer Variety There’s a new White Claw in town! Raspberry Hard Seltzer joins Natural Lime, Ruby Grapefruit and Black Cherry in the White Claw 12 pack variety. Availability: Year‑round, beginning in May

Dock Street Golden IPA 16 oz. Cans Previously available in draught only, Golden IPA will soon be available in 16 oz. cans as well! Dock Street designed this golden-hued, clear IPA so that hop flavor and aroma are the primary experience.

Oats and a touch of caramel malt make for a mouth-coating light body, balanced with medium bitterness. Mosaic, Citra, Simcoe and Amarillo hops create flavors and aromas of tropical fruit, citrus and just a hint of pine. ABV: 6% Availability: Year‑round, beginning in May

Sierra Nevada Tropical Torpedo Draught Previously available in bottles only, this spring, Sierra’s new year‑round IPA will be available in draught as well! This tropical twist on Sierra’s Torpedo IPA is sure to awaken your senses and reward your palate with bright, juicy flavor. ABV: 6.7% Availability: Year‑round, beginning in April

NewPRODUCTS Straub Wild Boy IPL

21st Amendment 15 Packs

Inspired by Wild Boy Run in Potter County, Wild Boy IPL symbolizes the carefree and adventurous spirit of the 2.1 million public acres of the PA Wilds and the folks who both visit and call this region home. Wild Boy IPL combines traditional IPA malts and American hops with Straub’s 145-year coldconditioned lager brewing legacy. The blend of hops provides citrus, spice & floral aromas and a refreshing grapefruit taste. The brewery’s lager yeast and cold conditioning provide the clean, refreshing, lager finish.

ABV: 5.4% Packages: 12 oz. bottles and draught Availability: Year‑round, beginning in April

Beginning this spring, 15 packs of El Sully, Brew Free! or Die, Hell or High Watermelon Wheat and the 21A Variety Pack will replace the 12 packs.

Availability: Year‑round, beginning in March

Saranac Strawberry Tart

21st Amendment Brew Free! Or Die Blood Orange IPA

Strawberry Tart is a wheat ale that has the perfect balance between sweet and sour.

It’s hazy-gold with a pink tint from the use of real strawberries. The beer is kettlesoured for a soft, subtle, sour flavor that is balanced by a fresh, crisp, fruity and inviting strawberry taste and aroma. ABV: 4.8% Package: 12 oz. bottles only Availability: Year‑round, beginning in March

Coronado CoastWise Session IPA Coronado’s newest year‑round release is a session IPA made in collaboration with the Surfrider Foundation, a grassroots, non-profit environmental organization that works to protect and preserve the world’s oceans, waves and beaches. The beer is inspired by a shared love of the coastal lifestyle and a desire to protect the natural environment that inspires it. A portion of the proceeds from the sale of this beer will be donated to the Surfrider Foundation.

ABV: 5% Packages: 12 oz. cans and draught Availability: Year‑round, beginning in April

Peak Happy Hour Pilsner

Graphics for Happy Hour Pilsner were not available at the time of print

Happy Hour is a masterfully designed pilsner. Built to be crisp, clean and crushable, this beer is easygoing and pairs well with everything, including another beer! With this new pilsner, it’s always Happy Hour. ABV: 4.7% Packages: 12 oz. cans and draught Availability: Year‑round, beginning in April

Brewed like their original West Coaststyle Brew Free! or Die IPA, but with an abundance of fresh blood orange puree and a twist of citrusy dry hops, the brewery’s newest year‑round release is refreshingly different with a great malt backbone and an aromatic explosion of hops and blood orange. ABV: 7% Packages: 12 oz. cans and draught Availability: Year‑round, beginning in March

21st Amendment Blah Blah Blah Previously available seasonally, Blah Blah Blah is now available year‑round! Jam packed with hop flavors and aromas – nine different hop varietals to be exact – plus a two-pound per barrel dry-hop punch and late-kettle boil additions give this beer a juicy, hop chewy flavor.

ABV: 8% Package: 12 oz. cans only Availability: Now, year-round

Green Flash GFB 12 oz. Bottles Previously available in draught only, GFB will soon be available in 12 oz. bottles as well! This blonde ale is light, refreshing and crushable. GFB has an approachable flavor with hints of honey and orange peel, complemented by a mellow malt character. It is expertly crafted to enhance any occasion.

ABV: 4.8% Availability: Year‑round, beginning in April

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NewPRODUCTS Evil Genius O’Doyle Rules Now Available Year‑round

Ayinger Bavarian Pils

Previously available seasonally, Evil Genius’s dryhopped “almost IPA” is now available all year long! Falling somewhere between a pale ale, session IPA, hoppy blonde ale and American wheat ale, this approachable and highly drinkable golden ale is sure to tantalize the taste buds of both lupulin addicts and the hop shy alike. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: Now, year‑round

Ayinger Pils has the flavor of a fruitful barley harvest, seasoned with noble hops: a brisk golden lager with a snappy hop aroma and velvety-soft malt flavor from locally-grown barley. A thick, creamy head rests atop this brilliantly clear, golden elixir. Ayinger Pils shows the masterful perfection of four classic ingredients melded by generations of brewing skill: barley malt, hops, water from an Ice Age aquifer via the brewery’s well and lager yeast. ABV: 5.3% Package: Draught only Availability: Now, year‑round

A New Look for Firestone Walker Easy Jack IPA 12 Pack Cans

Kasteel Rouge 16.9 oz. Cans

This spring, Easy Jack 12 pack cans will have a new look! This session IPA is brewed and dryhopped with a globetrotting selection of newer hop varieties from Germany, New Zealand and North America.

It delivers massive hop aromas, surprising dimension, a signature malt balance and an empty glass before you know what hit you.

ABV: 4.5% Availability: Year‑round, beginning in April

Rodenbach Fruitage The first Rodenbach beer to be offered in the U.S. in cans, Rodenbach Fruitage gets its name from age-old brewing techniques combined with fruit infusions.

It’s an instant classic – comprised of 25% authentically aged Rodenbach (2-year matured beer from oak standing Foeders) blended with 75% young Rodenbach ale with added cherries and elderberries. Light and refreshing, yet full of flavor and perfectly balanced, Rodenbach Fruitage complements a variety of foods and occasions. ABV: 4.2% Package: 8.5 oz. slim cans only Availability: Year‑round, beginning in April

Bavik Super Pils 50L Kegs The only unpasteurized Belgian pilsner exported to the U.S., Bavik Super Pils brings the authentic European beer experience to America. ABV: 5% Availability: Year‑round, beginning in April 10 HeadyTimes v.93 www.origlio.com

Already available in 11.2 oz. and 25 oz. bottles as well as draught, Kasteel Rouge will also be available in 16.9 oz. cans this spring! This Belgian dubbel is finished with macerated cherries for a bright, yet decadent finish. ABV: 8% Availability: Year‑round, beginning in May

Coopers Original Pale Ale 50L Kegs Previously available in 12 oz. bottles only, Coopers Original Pale Ale is now available in draught as well! This Australian beer is made using the finest raw materials and traditional brewing techniques for a well-balanced and compelling flavor with fruity and floral characters, a crisp bitterness and a noticeable malt character. ABV: 4.5% Availability: Now, year‑round

Benediktiner Weissbier Benediktiner Weissbier sparkles in the glass, with an opalescent appearance lent by the natural cloudiness of the yeast. The potpourri of aromas combines strong caramel notes, with hints of honey and fruits, chief among them bananas and raisins. A full body, with a har­monious balance of sweet and a discrete bitterness in the background, creates a smooth, creamy mouth feel. ABV: 5.4% Package: 16.9 oz. cans only Availability: Now, year-round

Bitburger Radler A refreshing mix of 50% Bitburger Pilsner and 50% lemonade, Bitburger Radler has an exceptional citrus taste and hop flavors, which leave a pleasant aftertaste that strikes a dry, refreshing balance with the fruitiness.

ABV: 2.5% Package: 16.9 oz. cans only Availability: Now, year-round

SeasonalSELECTIONS When Demand Exceeds Supply Many of our craft seasonal and specialty releases are available in limited or extremely limited quantities.

Breweries only produce a certain amount of their specialty beers and Origlio does all they can to get as much product as possible. In addition, this publication is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler.

Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated.

If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Origlio Sales Representative to discuss a similar option.

Origlio also sends out an email blast weekly to inform customers of seasonal offerings that are widely available to you, immediately.

If you are interested in receiving the weekly email blast, please send your email address to socialmedia@origlio.com.

Blue Moon Summer Honey Wheat Summer Honey Wheat’s subtle flavors of clover honey and orange peel pair well with grilled summer fare such as marinated chicken or pork with a honey mustard sauce. ABV: 5.2% Packages: 12 oz. bottles and draught (also available in the Blue Moon Summer Brewmaster Sampler) Availability: Now!

Blue Moon Summer Brewmaster Sampler Perfect for the spring and summer seasons, the Blue Moon Summer Brewmaster Sampler features a lineup of beers for the transition from winter to warm weather. The variety includes: Blue Moon Belgian White Belgian-Style Wheat Ale, White IPA, Summer Honey Wheat and new Mango Wheat Brewmaster’s Select, created with mango and a hint of honey for a mild sweetness, with a bright yellow-orange color and cloudy wheat haze.

Mango Wheat is exclusive to this sampler pack.

Availability: Now!

Coors Light Cooler Bags Who doesn’t want more for their money? This summer, Coors Light brings back its popular cooler bag design. With a sharp new look for summer, this package will fly off displays as the weather warms and consumers head to outdoor parties, BBQs and the shore.

Package: 12 oz. 36 pack cans only Availability: April

Smirnoff Ice Red, White & Berry Just in time for the warmer months comes a flavored malt beverage with an amazingly cooling taste of blue raspberry, cherry and citrus flavors – all combined for a blast of summer fun. ABV: 4.5% Package: 11.2 oz. bottles only Availability: April

Smirnoff Ice Seasonal Variety Pack Smirnoff Ice has combined the season’s best flavors into one festive pack. The Americathemed variety includes: Smirnoff Ice Original, Strawberry and limited edition Red, White & Berry, a cool mix of blue raspberry, cherry and citrus flavor. Availability: April

Guinness Irish Wheat The Brewers Project is a group of enterprising brewers on a quest to explore new recipes, reinterpret old ones and collaborate freely to bring exciting beers to life.

Their latest brew, Guinness Irish Wheat, is brewed with Guinness ale yeast and 100% Irish wheat. This is a clean, crisp, refreshing beer with notes of zesty citrus, subtle clove and banana. Rich and vibrant gold colors burst through this cloudy, unfiltered beer with subtle clove & spiciness and Irish wheat. Guinness’s 120-yearold, top fermenting yeast shows off its versatility, presenting distinctive hefeweizen characteristics. Perfectly balanced, uniquely Guinness. ABV: 5.3% Package: 11.2 oz. bottles only Availability: April

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SeasonalSELECTIONS Yuengling Summer Wheat

Harpoon Camp Wannamango

Yuengling Summer Wheat is a German Weizenstyle beer with a slightly hazy appearance and overtones of banana and clove. Brewed with a refreshing blend of wheat & barley malts and authentic Bavarian-style, top fermenting yeast, Summer Wheat pairs well with cheese, seafood and poultry. ABV: 4.6% Packages: 12 oz. bottles and draught Availability: April

This pale ale begins with a subtle tropical aroma and finishes with a kiss of mango. Golden-copper in color, Camp Wannamango is light in body with a slight hop bitterness and a malty sweetness.

ABV: 5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Mid-March

Moosehead Radler Draft Based on the successful launch of Moosehead Radler last year, the Moosehead Brewery will be releasing this refreshing beer, mixed with grapefruit, grape and lemon juice, on draft this spring!

Logging in at a higher ABV than other radlers and shandies on the market, this is sure to be a winner in the on-premise! ABV: 4.1% Availability: April

Straub Adventure Series #1 Replacing both their Sunshine Sampler and Legacy Sampler, Straub’s Adventure Series of variety packs will be released throughout the year, each with a new variety of beers. Adventure Series #1 includes: Straub Wild Boy, an IPL which combines traditional IPA malts and American hops with Straub’s 145-year cold-conditioned lager brewing legacy; Tight Lines, a light and refreshing Kölsch; Ridge Top Runner, a balanced amber lager with enough flavor and aroma to please a wide range of drinkers and Boulder Rock, a Maibock brewed with a unique combination of German and American ingredients. Availability: April

Harpoon Summer Vacation You don’t need to take time off to enjoy a vacation (although it certainly helps!). Sure, taking over a beach house is great, and a night in the mountains can be fun, but there’s a lot to be said for taking the summer as it comes. With fresh Harpoon beer, some friends, a grill and summer weather, even an afternoon at home can be a vacation.

Harpoon’s Summer Vacation mix pack includes: Harpoon IPA, Camp Wannamango, Sweet Spot and Citra Sea. Take a vacation, anytime you want – with Harpoon! Availability: Mid-March

UFO Huckleberry Natural huckleberry flavor is added to this hefeweizen to make it the perfect blend of sweet and refreshing for any and all summer fun. And what the heck does a huckleberry taste like? A blueberry. But better. ABV: 4.8% Packages: 12 oz. bottles and draught Availability: April

UFO Splash Down Splash into warmer weather with UFO’s summer variety pack, which includes: UFO White Ale, Raspberry, Hefeweizen and new Huckleberry. Availability: April

1911 Honeycrisp Hard Cider A sparkling hard cider made exclusively from the cidery’s family-grown Honeycrisp apples, Honeycrisp Hard Cider combines the crispness of a freshly picked Honeycrisp apple with a sweet, light taste. It will remind you of biting into your favorite apple. ABV: 7% Package: 12 oz. bottles only Availability: Now!

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SeasonalSELECTIONS Samuel Adams Summer Ale Sam Summer is a golden, hazy, thirstquenching wheat ale that is perfect on any summer day. It balances bright, citrus Noble hops and the peppery spice of Grains of Paradise for a lively brew. ABV: 4.1% Packages: 12 oz. bottles, 12 oz. cans and draught (also available in the Samuel Adams American Summer Variety Pack and Beers of Summer Can Variety Pack) Availability: May

Samuel Adams Porch Rocker Perfect on a summer day, Porch Rocker was inspired by traditional Bavarian Radlers that mix beer with German-style lemonade. For their bright and citrusy Radler, Sam Adams blended a Helles beer with lemon for a freshsqueezed lemon taste, effervescent sweetness and a slightly tart, refreshing finish. A light malt character and a hint of hops balance out this refreshing brew. ABV: 3.4% Packages: 12 oz. bottles, 12 oz. cans and draught (also available in the Beers of Summer Can Variety Pack) Availability: May

Samuel Adams American Summer Variety Pack Sam Adams American Summer Variety Pack includes: Boston Lager, a perfectly balanced and complex lager made with the finest hand-selected ingredients; Summer Ale, a golden, hazy, thirst-quenching wheat ale; Hefeweizen, a hazy, golden-amber brew filled with smooth wheat character; Berliner Weisse, a slightly tart and highly effervescent beer with bright flavor and a light, bubbly body; Tropic of Yuzu, a distinctive brew that gets a citrusy punch from yuzu, a Japanese fruit with juicy hints of orange & grapefruit and Golden Hour, a light, golden lager with a dose of complexity from spicy, floral German Noble hops. Availability: May

Samuel Adams The Beers of Summer Can Variety Pack This summer variety pack of cans includes: Sam Adams Summer Ale, a golden, hazy, thirst-quenching wheat ale; Porch Rocker, a Helles beer with a fresh-squeezed lemon taste and Session IPA, a clean, crisp, easy-drinking IPA. Availability: May

Angry Orchard Summer Honey Summer Honey is light and refreshing with a fruit-forward apple taste.

Made with a touch of wildflower honey, this seasonal cider is bright and not overly sweet. ABV: 5% Package: 12 oz. bottles only Availability: May

Angry Orchard Summer Sampler Great for any drinking occasion, the AO Summer Sampler includes six different Angry Orchard styles: Crisp Apple, Easy Apple, Green Apple, Stone Dry, Summer Honey and Elderflower.

Availability: May

Traveler 12-Can Refreshment Variety Pack The Traveler Refreshment Variety Pack includes: Traveler Grapefruit Shandy, Aloha Traveler Pineapple Shandy and Curious Traveler Lemon Shandy. Availability: April

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SeasonalSELECTIONS Sierra Nevada Summerfest Sierra Nevada’s crisp summer lager is back again in 2017. This pilsner-style beer is brewed in the original Czech tradition. Crisp, golden, dry and incredibly drinkable, Summerfest has a delicate and complex malt flavor and a spicy and floral hop character from the use of traditional European hops. It’s the perfect warm weather beer. ABV: 5% Packages: 12 oz. bottles and draught Availability: April

Sierra Nevada Party Pack Good friends and great beer go hand in hand, so rally-up your crew, grab this variety pack and let the party begin.

Sierra explored the spectrum of refreshing beer flavor – from light and dry, to tart, to hop-heavy and crisp – so chances are, you’ll be covered. Just remember, with the promise of great beer, you might find you have a few more friends. This all-new pack features: Sierra Nevada Pale Ale, Otra Vez, Hoppy Lager and River Ryed, an all-new rye pale ale. Availability: May

Sierra Nevada Ovila Abbey White Ale New for 2017, Sierra Nevada is releasing their latest collaboration with the monks at the Abbey of New Clairvaux: Ovila Abbey White Ale. The monks hold themselves to a higher standard, so when they challenged Sierra to create a beer that transcends all others, brewers blended Old World tradition with modern-day mastery to deliver the perfect expression of Belgian-style witbier, worthy of a goblet, but comfortable in a pint. ABV: 5.3% Packages: 12 oz. bottles and draught Availability: May

Sierra Nevada Hoptimum This summer will see the release of the new, reimagined Hoptimum Triple IPA 2017 edition.

This is an all-new take on the hoppiest beer Sierra Nevada ever brewed, with a new look and a new recipe, updated for the modern age. Brewers selected the finest, most flavorful hops, pushed them beyond their limits and forged them into this triple IPA. This reinvented Hoptimum provides a blend of tropical and citrus hop aroma that delivers a refined, yet aggressive character. ABV: 9.6% Packages: 12 oz. bottles and draught Availability: May

Dogfish Head Saison du Buff The idea for this beer germinated way back in 2003 when three guys (Sam from Dogfish, Greg from Stone and Bill from Victory) formed the BUFF alliance (Brewers United for Freedom of Flavor) – a noble endeavor with the goal to highlight the passion and camaraderie of the American craft brew movement. BUFF didn’t really do anything (beyond a lot of talk) until 2010 when the three brewers finally got together to jointly brew a beer at the Stone Brewery. Saison du Buff was first brewed at Stone and replicated at each of the other two breweries – same recipe, same ingredients, three different breweries. A saison of sorts, the herbaceously outrageous Saison du Buff is brewed with parsley, sage, rosemary and thyme.

ABV: 6.8% Packages: 12 oz. bottles and draught Availability: Now!

Dogfish Head Festina Peche Tart and refreshing, this neo-Berliner weisse is the perfect summer companion. Lactic acid is added to the wort to deliver the green apple-like tartness that Berliner weisse’s are known for.

Then fresh peaches are added to the whirlpool to balance the sourness, making for a refreshing summer-session-sour. ABV: 4.5% Packages: 12 oz. bottles and draught Availability: May

Dogfish Head Romantic Chemistry This serious IPA is brewed with an intermingling of mangos, apricots & ginger and then dry-hopped with three varieties of hops. Romantic Chemistry opens with tropical fruit and hop-forward aromas followed by flavors of sweet pit fruit, mango and ginger. ABV: 7.2% Packages: 12 oz. bottles and draught Availability: May

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SeasonalSELECTIONS Narragansett Del’s Shandy

Shiner Ruby Redbird

Del’s Shandy is a collaboration between the iconic Rhode Island beer and the region’s favorite summertime treat, Del’s frozen lemonade. The two flavors are combined to create a most refreshing adult beverage.

One sip leads to another. Taste and enjoy for yourself… it’s refreshingly different!

ABV: 4.7% Packages: 12 and 16 oz. cans and draught Availability: Now!

Popping the top on this freshly rebranded brew is like slicing into a ripe Texas Ruby Red grapefruit. A bold kick of ginger combines with the citrus for a tart, refreshing lager. The look may have changed, but the beer stayed the same! ABV: 4% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now!

Narragansett Clam Shack Summer Variety Pack

Shiner, TX is known for beer. Poteet, TX is known for strawberries. This summer, the best of both worlds have come together in one tasty beer. Brewed with juicy, homegrown strawberries from the strawberry capital of Texas – and a mix of pale and wheat malts for a crisp finish – Shiner Strawberry Blonde is ripe for the drinking. ABV: 4.3% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: March

Narragansett’s summer 12 oz. can variety pack contains: Narragansett Lager, a crisp and refreshing classic American lager; Summertime Citra, a superbly balanced golden ale made with 2-row pale malt and Citra hops; Del’s Shandy, a refreshing combination of Narragansett Lager & Del’s lemonade and Town Beach Pass IPA, a crisp session IPA with a hint of passion fruit from the Citra hops. You can’t have the perfect summer bash without the Clam Shack Variety Pack! Availability: April

Weyerbacher Wit Weyerbacher Wit is a crisp and hazy Belgian-style wit. Coriander, orange peel, grains of paradise and star anise give a light spiciness to the aroma, while this refreshingly crisp wheat ale finishes with just a hint of tartness. ABV: 4.6% Packages: 12 oz. bottles and draught Availability: April

Shiner Strawberry Blonde

Shiner Brewer’s Pride Hill Country Peach Wheat This wheat ale is brewed with juicy, perfectly ripe peaches from the Texas Hill Country. These peaches, along with caramel and wheat malts, make for a slightly sweet, refreshing ale.

Barely filtered, this brew has a golden, hazy color and it tastes like it came fresh from the orchard. ABV: 4.5% Package: Draught only (bottles available in Family Reunion Variety Pack) Availability: April

Weyerbacher Finally Legal Originally released in June 2016 as their 21st Anniversary beer, Finally Legal got such great feedback from fans that Weyerbacher decided to release it again! This big stout is brewed with Munich malts, smoked malts, cocoa nibs, cocoa powder and vanilla. Finally Legal has rich chocolate flavor with hints of vanilla and a touch of smoky bacon. As if that’s not enough, this tasty brew is blended with its bourbon barrel-aged counterpart, before packaging, for your enjoyment.

ABV: 11.9% Packages: 12 oz. bottles and draught Availability: April

Dock Street Jip the Blood Dock Street’s nod to the eponymous early immigrant to South Philly’s Italian Market, this double Berliner style is conditioned atop blood orange puree. The initial lactic punch is balanced by a slightlysweet citrus body, with a finish that is refreshingly crisp and tart. Jip the Blood makes an impression and leaves you with an enduring and unforgettable finish, or so the story goes. ABV: 4.5% Packages: 16 oz. cans and draught Availability: Limited quantities in May www.origlio.com HeadyTimes v.93 15

SeasonalSELECTIONS Sly Fox SRT Ale Brewed as a tribute to the Schuylkill River Trail – the 130-mile, multi-use recreational trail – SRT Ale is an easy drinking, golden brew that delivers a delectable, hop-forward profile. Perfect after a day of cycling, hiking, running, kayaking or just enjoying the great outdoors, SRT Ale is brewed to be your go-to post activity beer. Additionally, Sly Fox donates a portion of the proceeds of SRT Ale’s sales to the Schuylkill River Heritage Area, stewards of much of the beloved Schuylkill River Trail. Read more about SRT Ale on page 4. ABV: 4.6% Packages: 12 oz. cans and draught Availability: April­

Sly Fox Grisette Summer Ale Brewed with a careful combination of wheat and barley malt and fermented with a beautiful Belgian yeast, Grisette strikes a uniquely refreshing balance.

Medaling at the GABF three years in a row, this drinkable seasonal is perfect for any beer fan who enjoys farmhouse ales, wheat beers or just a good summer brew.

ABV: 5.6% Packages: 12 oz. cans and draught (also available in the Summer Box Set) Availability: May

Sly Fox Summer Box Set Sly Fox’s summer edition of their popular year‑round Box Set is a hot choice for the season! This cool collection includes four of the brewery’s favorites: Sly Fox Royal Weisse, Grisette Summer Ale, Helles Golden Lager and SRT Ale. The quartet inside the Summer Box Set provides a wide breadth of seasonal flavors that will quench all thirsts throughout the warm-weather months.

Availability: April

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Lagunitas Born Again Yesterday Ale The Lagunitas brewers are part-time alchemists who discovered how to keep wet hops wet all year long! Born Again Yesterday is a pale ale, featuring a delicious concoction of those deliciously wet hops. This beer is available for the first time in bottles (2/12 pack) this year! ABV: 7.5% Packages: 12 oz. bottles and draught Availability: March

Lagunitas Doppel Weizen It’s a new twist on an old tradition! This Bavarian-style Doppel Weizen drinks smooth… with some banana and clove-yishness flavors from the yeast, balanced out with some hoppy goodness. ABV: 8.7% Packages: 22 oz. bottles and draught Availability: March

Lagunitas The Waldo’s Special Ale The Waldos’ Special Ale is herbaceous, botanical, dank and resinous. ABV: 11.5% Packages: 12 oz. bottles and draught Availability: Very limited quantities in April

Lagunitas Lucky 13 An ultra-mega-mondo red ale first made for the brewery’s anniversary in 2006 to celebrate thirteen years of brewing ultra-megamondo ales. ABV: 8.8% Packages: 12 oz. bottles and draught Availability: April

Lagunitas Eroica This is a Lagunitas-ified version of a traditional Flemish farmouse ale, aged in red wine oak barrels and funked up with Brettanomyces yeast. It’s a golden saison-sour with a nice tartness that leaves your taste buds quenched and wanting more.

ABV: TBD Packages: 12 oz. bottles and draught Availability: Limited quantities in May

SeasonalSELECTIONS Sixpoint Puff Puff is a hazy, unfiltered pour, straight from the tanks, with an extra dose of dry hops – a new blend devised just for this cloudy double IPA. Breathe deep and put your head in the clouds… and put clouds in your head. ABV: 9.8% Packages: 12 oz. cans and draught Availability: April

Sixpoint Jammer Jammer is a salty, tart refresher that’s just tangy enough to tingle the taste buds. ABV: 4.2% Packages: 12 oz. cans and draught Availability: Draught in April, cans in May

2SP Pollen Nation This Imperial saison is made with over 950 pounds of local honey (that’s over 23 pounds per barrel!) from a few miles away in New Jersey. Pollen Nation has a delicate combination of white grape and apricot flavors, with the honey blending well, showing itself at the end of each sip. There is no sting from the booze in this beer… at 10.5%, it’s dangerously drinkable.

No Claritin needed to enjoy Pollen Nation. ABV: 10.5% Package: Draught only Availability: April

Great Lakes Hop Madness Double IPA Beware, drinker! Hop hysteria could happen to you after indulging in this maniacally dryhopped, Double IPA’s shockingly intense tropical aromas and hair-raising bitterness.

Brewed with Simcoe, Warrior and Azacca hops, Hop Madness has a frenzy of juicy aromas and a formidable pine finish. ABV: 8% Packages: 12 oz. bottles and draught Availability: April

Great Lakes Steady Rollin’ Session IPA Inspired by the Great Lakes region, this single hop, session IPA is brewed for those days when you can only guess the time based on the location of the sun in the sky. Steady Rollin’ has a vibrant landscape of tropical, fruity, Mosaic hop aromas and smooth sailing malt flavors. ABV: 4.8% Packages: 12 oz. bottles and draught Availability: May

Stone Brewing/Maine Beer Co. DaySlayer India Pale Lager To create the second beer in Stone’s hardcore series of 2017 collaborations, brewers of Maine Beer Co. and Stone Brewing, teamed up to unleash a mouth-shattering crescendo of palate-destroying hops, fermented with the finest of pilsner strains. Bold, clean and crisp, this India Pale Lager has an intense bready character before turning sharply bitter with hints of pink peppercorns on the mid-palate, finishing clean and dry.

ABV: 7.5% Packages: 22 oz. bottles and draught Availability: April

Cape May Summer Catch Welcome to summers at the Jersey shore – soaking up some sun, hot days and cool nights, enjoying the beach and just loving the heck out of life. Make sure you take it all in with some Summer Catch. Citrusy and refreshing, this crushable Belgian-style wheat ale is sure to be your go-to drink all summer long. Citrus on the nose with an easydrinking yet firm body, Summer Catch is aimed at the adventurous craft beer drinkers, yet approachable enough to encourage the yet-to-be converted consumer. ABV: 5.4% Package: Draught only Availability: May

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SeasonalSELECTIONS Evil Genius Turtle Power Turtle Power is a hop-forward, grapefruit pale ale brewed and dry-hopped with Citra hops.

Tropical and citrus notes abound from the hops along with some tart and juicy grapefruit flavors. ABV: 6% Packages: 12 oz. bottles and draught Availability: March

Evil Genius Shut Up, Meg! This Belgian-style, farmhouse IPA is brewed with rye and a touch of winter wheat. It is hopped with Citra, Amarillo & Simcoe hops, and fermented with Belgian saison yeast. The aroma is dank, juicy American hops and spicy rye.

The palate follows suit, with notes of peach, white grape, Asian pear, black pepper and an almost savory herbaceous quality.

The finish is bone dry with impressions of fresh parsley, coconut and cedar. ABV: 6% Packages: 12 oz. bottles and draught Availability: April

Evil Genius I Love Lamp I Love Lamp is a German-style hefeweizen brewed with 2-row, wheat and Munich malts, and gently hopped in the kettle with German hops. Once fermentation has completed, just the right amount of pineapple is added, making it a truly unique beer that is at once intriguing and drinkable. The banana and clove notes naturally produced by the hefeweizen yeast are balanced out by refreshing pineapple, resulting in a delicious, easydrinking treat. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: April

Evil Genius Ma! The Meatloaf!

Ma! The Meatloaf! is a Belgian-style white ale made with a signature Evil Genius twist. It starts with a classic witbier, spiced with coriander and orange peel. Belgian ale yeast takes over from there, creating an easy-drinking, fruit-forward wheat beer, which is then made totally unique with an addition of mango in the fermenter.

You’ve never had a wheat beer like this one before! ABV: 5% Packages: 12 oz. bottles and draught Availability: April

21st Amendment Hell or High Watermelon Wheat This extremely popular, straw-colored wheat beer is brewed with real watermelon for a refreshing hint of watermelon aroma and flavor. Crisp, dry and refreshing – it’s like summer in a can.

ABV: 4.9% Packages: 12 oz. cans and draught Availability: Now!

Oskar Blues Hotbox Coffee IPA An odd coupling can make for an incredibly unique taste. Take this brew for example – It’s a Simcoe-hopped IPA (pine, citrus and mango flavors) with an infusion of Hotbox Roasters’ cold brew extract made from Ethiopian beans, poppin’ with creamy blueberry and cacao notes. ABV: 7.2% Packages: 12 oz. cans and draught Availability: Now!

Heavy Seas Smooth Sail Summer Ale Smooth Sail is a refreshingly delicious American wheat ale brewed with lemon and orange peel for a citrus kick in the finish. Available in cans, it’s the perfect beer for trips to the park, hiking or just sitting on the beach with friends.

ABV: 4.5% Packages: 12 oz. cans and draught Availability: May

Coronado Waylaid White IPA Leave your schedule open, this Belgian-style IPA is about to waylay your day. Bright citrus and pineapple notes from Citra and Hallertau Blanc hops team up with Belgian yeast, leaving a dry, lingering, peppery finish. This is one holdup you won’t mind. ABV: 6.5% Packages: 12 oz. bottles and draught Availability: April

Woodchuck Summer Time Woodchuck Summer Time delivers a crisp pear cider bursting with fresh ginger for a taste that refreshes like a cool jump in your favorite swimming hole. ABV: 5% Packages: 12 oz. bottles and draught Availability: March

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SeasonalSELECTIONS Allagash James Bean Allagash brews James Bean with their blend of 2-row malted barley. It’s hopped with Nugget and Hallertau then fermented with Allagash’s house yeast. After fermentation and aging in bourbon barrels for just shy of two months, cold-brewed coffee from Maine coffee roaster, Speckled Ax, is added. The coffee beans used are naturally processed Ethiopian beans, known for their stone fruit and dark berry flavors. ABV: 10.4% Packages: 750 ml bottles and draught Availability: Very limited quantities in April

Allagash Little Brett This hazy, straw-colored beer features an aroma bursting with pineapple and notes of bread crust. Little Brett is fermented with Allagash’s house Bretanomyces yeast and dryhopped with Mosaic hops, resulting in bright citrus notes and a mild, refreshing tartness.

ABV: 4.8% Packages: 12 oz. bottles and draught Availability: May

Shipyard Melonhead This beer is a crisp, quenching wheat ale with a refreshing essence of fresh watermelon.

ABV: 4.4% Packages: 12 oz. bottles and draught Availability: March

Shipyard Summer Ale Shipyard Summer Ale is a traditional American wheat beer.

With its inviting color and mellow malted wheat flavor, it’s sure to please those looking for a clean, cool, taste sensation on those warm summer days. ABV: 4.8% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: March

Sea Dog Sunfish This is a unique, light-bodied wheat beer with a fragrant peach essence and a clean, refreshing grapefruit finish. Sunfish pairs well with salads, pork, chicken, light fare and fruit desserts. ABV: 4.6% Packages: 12 oz. cans and draught Availability: March

Saranac Blueberry Blonde Ale Blueberry Blonde Ale is a traditional blonde ale with a kick of juicy blueberry. You’ll notice a light, golden haze from the wheat malt and oats, and a low hop bitterness, which really shows off the fruit. ABV: 5% Packages: 12 oz. bottles and draught Availability: April

Saranac Summer Pils Summer Pils is a crisp, refreshing, Germanstyle pilsner with an American hop twist. This one-of-a-kind brew is perfect for summer days, nights and anytime in-between. ABV: 5.2% Package: 12 oz. cans only Availability: April

Saranac White Ale Formerly known as Prism, White Ale is simple and unfiltered, brewed with wheat and oats for a silky, smooth body, but the beer finishes with a colorful surprise. See if you can place this shockingly delicious, fruity flavor.

ABV: 5.2% Package: 12 oz. bottles and draught Availability: April

Saranac 12 Beers of Summer Saranac’s summer variety pack is full of diversity with two new styles! Included in the mix are: Saranac Summer Pils, a crisp, refreshing, German-style pilsner with an American hop twist; Gen4, a session IPA with a hopforward, tropical character; new Tropical Storm, an unfiltered, hazy IPA with wheat, oats and fruity notes of mango, guava & citrus and new Belgian White, a light and easy-drinking wheat ale brewed with coriander and orange peel. Availability: April

Unibroue Éphémère Sureau (Elderberry) Brewed using a balanced combination of the elder’s fruit and flowers, Éphémère Elderberry offers an explosion of berry flavors along with subtle, floral notes and hints of tropical fruit, reminiscent of the Muscat’s powerful bouquet.

ABV: 5.5% Packages: 12 oz. bottles and draught Availability: Limited quantities in May www.origlio.com HeadyTimes v.93 19

SeasonalSELECTIONS Port Brewing Anniversary Ale This massively-hopped, strong IPA is brewed in celebration of Port Brewing’s Anniversary each year. Using Columbus, Amarillo and Simcoe hops and dryhopping with Columbus, Amarillo and Citra, Anniversary Ale has an intensely hoppy body with fresh tones of pine and citrus. This seasonal release will surely please any hophead. ABV: 11% Packages: 22 oz. bottles and draught Availability: April

Port Brewing SPA (Summer Pale Ale) SPA is Port Brewing’s version of the iconic West Coast-style pale ale. In brewing a beer this way, the focus lies solely on the expressive nature of the hops used. The first sip will confirm the importance of the hops with a citric, spicy start, while it ends with a refreshing, drying finish. SPA is brewed to be enjoyed all summer long… or as long as it lasts. ABV: 5.2% Packages: 16 oz. cans and draught Availability: April

The Hop Concept Citrus & Piney Citrus & Piney begins with huge, citrus aromas of orange peel and honey notes with faint hints of bready malt. The citrus and piney are both fully on display, with notes of tangerine and grapefruit leading to a spicy, crisp finish. ABV: 8.5% Packages: 22 oz. bottles and draught Availability: May

Petrus Nitro Quad 30L Kegs Petrus Nitro Quad, a truly unique beer from Brouwerij De Brabandere, has a base of quadruple, brewed with six different types of malt. Nitrogen provides a rounder taste and better mouth feel. This beer is strong, but so smooth. ABV: 11.5% Availability: Limited quantities in May

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Abita Creole Cream Ale Ready for a tasty break from the super-heavy and super-hoppy? Abita’s new Creole Cream Ale is all about easy drinking and interesting flavors.

It’s their unique take on a true American style, brewed with pale malted barley for sweetness and Louisiana-grown Blanca Isabel purple rice for a crisp, dry finish. Mild dry-hopping delivers a pleasant fruity, piney aroma that balances the grains. And the welcoming result is a lighter, warm-weather ale that’s not too fancy and always fun – the perfect partner for everything from a front porch jam session to a Sunday sauce piquant.

ABV: 5% Packages: 12 oz. bottles and draught Availability: Mid-march

Abita Strawberry Lager The juice of red, ripe Louisiana strawberries, harvested at the peak of the season, gives this crisp lager its strawberry flavor, aroma and haze. Made with pilsner and wheat malts and Vanguard hops, Strawberry Lager is wonderful with desserts. ABV: 4.2% Packages: 12 oz. bottles and draught Availability: Now!

Spring House Citra Must Be Destroyed!

This double IPA showcases one of the brewery’s favorite hops: Citra. A big, bitter, dank ale, Citra Must be Destroyed! is dominated by the citrus flavors of Citra and clocks in at 102 IBUs. The use of Chinook, Amarillo and Simcoe in this ale were no match for the Citra Brute. Citra Must Be Destroyed!

ABV: 10.5% Packages: 16 oz. cans and draught Availability: Mid‑March

Peak Summer Session Ale Peak’s summer seasonal can be described as a marriage of a traditional summer wheat beer and a West Coast pale ale.

Locally grown wheat provides a complex mouth feel and Amarillo dry-hopping gives the beer a citrusy aroma. ABV: 5% Packages: 12 oz. cans and draught Availability: April

Peak Summer Session Ale graphics were not available at the time of print

Available Year-Round PERFECT FOR THE SEASON Verdi Strawberry Sparkletini

Modelo Especial First brewed in 1925 to be the “model” beer, Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish.

ABV: 4.4% Packages: 12 oz. bottles, 12 and 24 oz. cans and draught

Imported from Italy, Strawberry Sparkletini is deliciously sparkling, light and refreshing. The natural strawberry flavor and clean finish make it the perfect choice for all of your springtime festivities. And the resealable cork preserves all the sparkle for up to seven days! Everything is better with a little sparkle. ABV: 5% Package: 750 ml bottles only

Modelo Especial Chelada This authentic blend of Modelo Especial, with the refreshing flavors of tomato, salt and lime, delivers a true Mexican Chelada taste. ABV: 3.5% Package: 24 oz. cans only

Cinco de Mayo is right around the corner! Stock up on these Mexican imports, perfect for the festivities!

Corona Extra The #1 selling imported beer in America has a smooth taste and a crisp, balanced flavor that make it an exceptionally refreshing lager.

ABV: 4.5% Packages: 7 and 12 oz. bottles, 12, 16 and 24 oz. cans and draught

Modelo Negra This Munich dunkel-style lager is characterized by a rich amber hue and slight hints of sweetness. Brewed twice as long as other Modelo beers, Modelo Negra redefines “dark beer” with its exceptionally drinkable and remarkably smooth taste. ABV: 5.4% Packages: 12 oz. bottles and draught

Pacifico

Corona Light Corona Light has a uniquely refreshing taste, with a pleasant, fruit-honey malt aroma and a clean crisp finish. As the #1 selling imported light beer, Corona Light has the taste and quality of an import with only 99 calories and 5 carbs per 12 oz. serving.

ABV: 4.1% Packages: 12 oz. bottles, 12 oz. cans and draught

This rich, golden lager is slightly sweet, with a honey-toned finish that makes it exceptionally drinkable. ABV: 4.3% Packages: 12 oz. bottles, 24 oz. cans and draught

Victoria Brewed since 1865, Victoria is the oldest beer brand produced in Mexico. This medium-bodied, Vienna-style lager is distinguished by its reddish hue, elegant maltiness and smooth, crisp finish. ABV: 4% Packages: 12 oz. bottles and 12 oz. cans

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Available Year-Round PERFECT FOR THE SEASON Dos Equis Ambar

Bohemia

Dos Equis Ambar is a classic Vienna-style lager with a full body and a smooth finish. With roots from Germany, swagger from Mexico and the finest North American pale and roasted malts, it’s adventurous enough to be distinctly flavorful and pairs particularly well with Mexican food. ABV: 4.7% Packages: 12 oz. bottles and draught

A full-bodied, pilsner-style brew with a sweet, slightly hoppy nose and rich flavor, Bohemia was launched at the turn of the century in Mexico, combining elite Bohemian brewing techniques with high quality Mexican flavor credentials. ABV: 5.3% Package: 12 oz. bottles only

Dos Equis XX Special Lager This golden, pilsner-style beer is made from pure spring water and the choicest hops.

With a balanced composition and a smooth, clean finish, it’s the party guest who is always invited and never overstays his welcome.

ABV: 4.2% Packages: 12 oz. bottles, 12 and 24 oz. cans and draught

Carta Blanca This bright golden, refreshing beer is a fullbodied, full-flavored, authentic Mexican lager. First brewed in 1890, Carta Blanca embodies more than a century of Mexican brewing tradition. ABV: 4% Package: 12 oz. bottles only

Tecate Sol Sol is medium-bodied and crisp with a deep golden color.

Delicate citrus notes, balanced by hints of vanilla, malt and a zesty hop accent, quietly express themselves in this beer. ABV: 4.2% Package: 12 oz. bottles only

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This authentic, full-bodied lager has a grainy, crisp malt flavor and a pleasant aftertaste – the way a Mexican cerveza should be. ABV: 4.5% Packages: 12 oz. bottles and 12 and 24 oz. cans

Tecate Light A beer with a surprising and distinct zesty flavor, Tecate Light has a defined malt character and smooth aftertaste that is light by design and bold by nature. ABV: 3.9% Packages: 12 oz. bottles and 12 and 24 oz. cans

Programs Something’s Brewing, Philly Everyone knows the iconic Blue Moon glassware… you know, the glassware often garnished with an orange slice. Blue Moon is as artfully crafted as ever in 2017, as the brand offers limited-edition glassware and coasters, designed by an up-andcoming artist, inspired by all that is Philadelphia. This fun program will inspire features, drive velocity and have everyone toasting the next full moon! Don’t forget to ask for the Blue Moon Philadelphia coasters, and throw a few markers on the bar and on your tables to get folks coloring. Bar and restaurant guests will enjoy a Blue Moon and walk away with their own piece of bar art.

Something’s Brewing, Philly!

Redd’s Light & Blue Summer is America’s favorite season and full of patriotic holidays where beer is a big part of the celebration. To help consumers who are planning a summer get-together and want to have something for everyone, Redd’s Light & Blue will ease their tension by creating a one-stop-shop for their beer needs during this “party stop” trip mission, which provides all the beer options they need for their summer celebration. Off-premise, eye-catching labels and special displays (available May 1st) help shoppers quickly zero in on potential options.

Blue Moon Toast the Moon Regardless of life’s ups and downs, you can trust that every night the moon will rise and every Blue Moon Belgian White will have the same refreshing taste as the day before. So, here’s a toast to a full glass and a full moon. On-premise, secure features for each phase of the moon. Build suspense leading up to the full moon, which will commemorate with a celebration or “toast.” Utilize the Full Moon LED available to countdown to the month’s full moon and celebrate each phase of the moon (ex. half off pitchers for the half moon).

In the off-premise, POS will showcase a promo code and website that allows consumers to redeem two, free, limited-edition 16 oz. Blue Moon glasses, designed by a Blue Moon artist. www.origlio.com HeadyTimes v.93 23

Programs

Everyone’s favorite fiesta is right around the corner. Time to meet your amigos for some chips and guac, big laughs and of course, a few rounds of Corona. The #1 cerveza of Cinco de Mayo is once again dialing up the excitement and encouraging friends to get out and celebrate the fiesta together. Consumers will be invited to #Limedrop leading up to and during the Cinco festivities. This will be communicated via a robust 360 degree campaign. Look for social media support on Facebook, Twitter and Snapchat as well as vibrant, thematic POS that will tie back to Corona’s Mexican roots with traditional Mexican textile work and brightly colored stucco cues.

Celebrate Cinco with Casa Modelo In 2017, Modelo Masterbrand will offer refreshed on and offpremise POS featuring Mexican-inspired mosaic tiling that reinforces Modelo as the authentic beer choice in an otherwise inauthentic holiday. This 360 degree campaign includes social media support, as well as English and Spanish language TV and digital video campaigns, estimated to reach over 75 million impressions combined!

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Programs

Open Up Summer with Smirnoff Ice

Guinness Half & Half’s Beer cocktails continue to grow and pairing Guinness with other beers and beverages has long been a favorite among bartenders and beer enthusiasts.

Guinness Half & Half’s is an ongoing program that provides tools and support to help drive more sales and profits by giving your customers delicious and great-looking combinations.

Guinness reps will work with you and your bartenders to develop a menu of Half & Half’s based on partnering Guinness with Smithwicks, Harp and other beers. Utilize Guinness Half & Half tools to feature your custom Half & Half’s as specials and/or during happy hours. Encourage your guests to make suggestions and “co-create” Half & Half’s with your bartenders.

This year, Smirnoff Ice will “Open Up Summer” by bringing more fun and flavor to more occasions. Beginning March 1st, Smirnoff Ice will literally open up consumers’ weekends by giving away 20 weekend getaways.

POS will direct consumers to a microsite where they will submit a photo showing how they “open up the weekend” with Smirnoff Ice. Prizes will include vouchers to cover a weekend getaway – $1,500 in total!

Open Up and Unwind with Smirnoff Spiked Sparkling Seltzer This spring/summer, Smirnoff Spiked Sparkling Seltzer will encourage consumers to “Open Up and Unwind” with crisp, bubbly flavor. At only 90 calories and one gram of carbs per serving, Smirnoff Spiked Sparkling Seltzer shows people that they can have balance in their lifestyle. They don’t need to give up happy hour, they just need to #drinksmarter.

Smirnoff Ice Supports Our Troops with iPads for Soldiers Smirnoff Ice is proud to support and honor the soldiers and families who are giving the most to America. To show their appreciation, Smirnoff Ice is donating $50,000 to iPads for Soldiers, an organization dedicated to connecting those fighting overseas to their families back home, through technology.

Raise the BARbeque with Guinness Blonde American Lager Guinness offers consumers the opportunity to trade up to “better beers” and this spring/ summer Guinness will help consumers elevate their grilling occasions. Lager is the bestselling beer style in the U.S., especially during the warmer months. POS will feature Guinness Blonde American Lager to capitalize on the strength of lagers during the summer season and promote a sweepstakes for consumers to win the ultimate grill station and other premium grilling accessories. www.origlio.com HeadyTimes v.93 25

Programs Yuengling Lagers for Heroes America’s Oldest Brewery and our military have always had a natural affiliation. Lagers for Heroes brings that to life through a sponsorship of the VFW’s National Veterans Service Program.

A contribution to the NVS is made annually from the brewery and through Lagers for Heroes, Yuengling provides the option for consumers to donate $10 by texting HERO to 27722. Retailers also have the additional option this year to run consumer donate-at-purchase programs.

This program directly helps veterans attain earned benefits, impacting veterans throughout Yuengling’s footprint. This patriotic program is especially relevant to consumers over Memorial Day and July 4th. Share the pride of Lagers for Heroes by inviting customers to Grab a Lager & Toast a Hero through patriotic thematic displays, text-to-donate and donation-at-purchase programs.

Proceeds from the 2017 Yuengling Lagers for Heroes campaign will directly support the VFW’s National Veterans Service program.

Traveler: The Unofficial Beer of Outside Traveler Beer Co. is celebrating summertime and the great outdoors with the Unofficial Beer of Outside program! Beginning May 1st, Traveler will be running an online sweepstakes as part of this exciting program. Consumers will enter at travelerbeer.com/unofficialoutside for the chance to win $500.00 and the ultimate backyard party pack that includes: a cornhole set, a Traveler-branded cooler, frisbees and koozies.

Coney Island Invites You to Nathan’s International Hot Dog Eating Contest Coney Island Brewery is partnering with the Nathan’s Famous International Hot Dog Eating Contest for a major summer promotion! Fans can enter an online sweepstakes for a chance to win a trip to Coney Island to be an official judge at the Nathan’s 2018 Hot Dog Eating Contest on 7/4/18. One winner and a guest will win a trip to New York City, courtesy of Coney Island Brewery, including airfare, hotel and spending money.

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Programs Give a Pschit Get a Pschorr This April and May, Hacker-Pschorr will challenge beer drinkers to Give a Pschit about their beer. The message will be driven home with two videos created by and advertised on The Onion and an online sweepstakes, in which consumers take a short quiz to prove they Give a Pschit and are entered to win Hacker-Pschorr merchandise.

On-premise, signage and coasters promoting the sweepstakes will be available and off-premise, signage will promote a $5 discount on a Give a Pschit, Get a Pschorr T-shirt, available for purchase at HackerPschorrGear.com.

Calling All Friends of Harpoon!

The new and improved Friend of Harpoon loyalty program has officially launched! Now you can earn points for doing all those Harpoon things you’ve already been doing – like visiting the brewery, attending festivals, watching Harpoon’s videos, sharing their content etc. Then enter to win prizes with points earned!

Here’s how it works: • L ogin to Friend of Harpoon at friendofharpoon.com •C lick “Harpoon Rewards” in the drop down menu • Create a rewards profile •C heck out the “Earnings” page and start earning points •R edeem points for entries to win prizes!

Dogfish Head x Crosley Cruiser Tour In celebration of the upcoming 10th anniversary of Record Store Day, Dogfish Head will unite with Crosley Radio, architect of the iconic turntable, to kick off a two-month city tour of independent record stores and beer bars, sharing the love of vinyl, analog music and delicious craft brews. The Dogfish Head x Crosley Cruiser journey begins in Louisville, KY on Friday, March 3rd and ends in the City of Brotherly Love on Record Store Day, Saturday, April 22nd, with stops in numerous cities along the way. For more information and destinations on the Dogfish Head x Crosley Cruiser tour, visit dogfish.com/record-store-day.

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Programs Samuel Smith Salute April 16th through 22nd, Samuel Smith’s Brewery and retailers across the U.S. will celebrate the 7th annual Samuel Smith Salute.

Remember – or imagine – what beer drinking was like in America in 1978, before the first Samuel Smith’s shipment arrived. There were about 85 breweries in the U.S. and only one was a craft brewery. Imports were few, and almost all were pale lagers. Today, the American beer scene is the most dynamic on the planet.

Each year, many great beer spots salute Samuel Smith with promotions, tastings and special prices to celebrate the event. Join in and savor the benchmark beers from Samuel Smith’s and recall the prominent role this iconic British brewery has played in the American craft beer revolution. Build a display at your store, add a new Sam Smith beer or cider to your menu, write about Sam Smith on your blog and raise a glass to Samuel Smith’s handcrafted ales and lagers brewed since 1758 – imported since 1978. #SamSmithSalute

Great Lakes #TurntablePils Record Pairing Photo Promotion From March 20th through May 1st, Great Lakes is asking fans to upload a picture of themselves with a Turntable Pils and their favorite record (or at a live show!).

Participants will tag their picture using #turntablepils on Instagram, Twitter or Facebook for a chance to win a Turntable Pils grand prize pack featuring a GLBCbranded Audio Technica AT-LP120-USB turntable, headphones and a collection of vinyl pressed in Cleveland by Gotta Groove Records. Entries will be judged based on creativity, composition and enthusiasm for music and Turntable Pils.

Visit greatlakesbrewing.com/turntablepils for more details.

Cape May Brewery Tour As the weather warms, why not take a short trip to New Jersey and tour the Cape May breweries (there are two of them, both located at the Cape May Airport). You’ll learn the history of CMBC – it was launched by two 20-something college buddies and one college buddy’s dad. You’ll also get a behind-the-scenes look at production, including their sour-only brew area and their scratch-made bottling line. Sip a few beers in their newly expanded beer garden and you’ll know why these guys beat out 150 breweries for the People’s Choice Award at the Atlantic City Beer and Music Festival and recently clinched Start-up Manufacturer of the Year in their home state.

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The BeerGUY Pull up a Chair and Stay Awhile… It’s Session Beer Season!

By Steve Hawk As winter gives way to spring and summer, beer drinkers put down their pints of dark, high-alcohol beer and pick up refreshing, easydrinking “session” beer. But what exactly is a session beer?

A great starting point is an aptlynamed blog called “The Session Beer Project.” Its author, Lew Bryson, is an authority on the subject. He says a session beer must be suitable for drinking over an extended period of time and should be:

Comet and Azacca), then dry-hopped again, which gives the beer its piney citrus notes.

“A huge part of Belgian tradition is using different ingredients and brewing methods to create new flavors,” said Allagash Brewing Company founder Rob Tod. “That’s exactly what Hoppy Table Beer is.”

Another great choice is the new GFB from Green Flash Brewing Company in San Diego, CA. GFB is a light, refreshing, crushable blonde ale with hints of honey and orange peel, complemented by a mellow malt character.

in the Philadelphia area in 2017, and apparently he was right. “It seems each region has their own style,” said Contreras. “In Colorado, New England and California, they favor various versions of IPAs… but our top two selling beers are Delco Lager and 2SPils, a German lager. As session beers become more popular, we look forward to having a strong identity in the region.”

Sierra Nevada Brewing Company in Chico, CA offers a variety of sessionable beers. Sidecar Orange Pale Ale is a pale ale with a twist.

It’s brewed with Cascade, Equinox and Mandarina hops, which all have a bright, citrus-heavy character.

“A session beer simply needs to be lower in alcohol, but NOT low in taste.”

• 4.5% alcohol by volume or less • Flavorful enough to be interesting •B alanced enough to enjoy multiple pints • Conducive to conversation Many breweries now offer session beers that are available year‑round, so let’s take a look at some standouts. All of these examples are low ABV, but some exceed Bryson’s recommendation slightly.

First up is Hoppy Table Beer from Allagash Brewing Company in Portland, Maine.

It’s a beer inspired by Belgian tradition, but it’s clearly a hybrid American style. Hoppy Table Beer features a hop-forward aroma, notes of grapefruit and the flavors of pine, citrus and stone fruit to round out its finish. It is brewed with four different hops (Chinook, Cascade,

When asked what the appeal of a session beer is, Green Flash Brewmaster Erik Jensen had a ready reply. “If you like to drink beer… sometimes a lot of beer, you can’t always do that with an IPA, Belgian tripel or barrel-aged stout. With GFB, you get a lower-alcohol, high-flavor beer in line with other great Green Flash beers of the past that have been easy to drink and keep you coming back for more.”

If you want to offer a beer from a local brewery, Delco Lager from 2SP Brewing Company in Aston, PA is a wonderful, sessionable lager. Delco Lager incorporates smooth malts, clean hops and a crisp finish. It is a classic, everyday beer, updated for today with premium ingredients.

A few months ago, Michael Contreras, Director of Sales & Marketing for 2SP predicted that session beers, and lagers in particular, would be a trend

There’s also a hint of orange peel from additions in both the brew kettle and the fermenter that tweak the classic hop profile and add a zesty pop of bright orange flavor.

Sierra’s Nooner Pilsner is a crisp, hoppy take on a classic German-style pilsner, one of the original session beers. Nooner is easy drinking, yet packed with the big flavor of spicy and floral whole-cone hops.

And for a true artisan experience, Kellerweis is the brewery’s hazy wheat ale, inspired by traditional Bavarian techniques. This brew has a full, fruity aroma with notes of spicy cloves and banana bread.

Bottom line, a session beer simply needs to be lower in alcohol, but NOT low in taste. The flavors can run the gamut from spicy to fruity to extremely hoppy. Have fun choosing your selection for 2017, as there is no shortage of options.

Check out George Latella’s latest Retail Edge article “Back to Basics” at Origlio.com/blog/retail-edge George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, the largest major at Saint Joe’s, recently celebrated its 50th anniversary. Latella is also a partner in Beacon Marketing Group which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. He can be reached at glatella@sju.edu or 610-660-2254. www.origlio.com HeadyTimes v.93 29

®

3000 Meeting House Road Philadelphia, PA 19154

This Cinco de Mayo, Dos Equis is helping fans nationwide to spice up their celebrations. Whether you’re at the hottest Mexican cantina in the city, or throwing down in your own backyard, Dos Equis is going to give you exactly what you need for a Cinco to remember. Each day leading up to Cinco de Mayo, consumers can enter for the chance to win an exclusive Cinco Fiesta Kit packed with all the essentials for Cinco, plus a grand prize trip to Mexico!

It’s a long awaited evening when two fighters finally meet to decide who is truly the boldest in the building. And for those watching along, it’s an opportunity to experience the excitement without having to set foot in the ring. For a bout this bold, Tecate is giving consumers the chance to win every evening before the main event, because it’s… Fight Night Every Night. Tecate will be “uppercutting” the excitement every night leading up to the May 6th fight by giving away a knockout lineup of prizes and a chance to score tickets for the big night.