Heady Times Winter 2017

Winter 2017 | V.92

ORIGLIO BEVERAGE

GUINNESS SALES ARE BACK IN BLACK

Delivering Excellence Seasonals The Beer Guy New Products Programs BILL BROCK OF STRAUB BREWERY | WINTER SELECTIONS | BEER TRENDS FOR 2017

Letter toTHE TRADE Welcome to 2017 The Year of Premium Beer Brands Each December, the team at Origlio sets aside time to work with suppliers to develop programs to support our brands in the upcoming year. During our planning sessions for 2017, a few of us got around to discussing a question that most people in the beer business have on their minds. How much more can the craft beer category grow?

While the growth of the category has slowed (nothing grows by double digits forever), its appeal does remain strong. Consumers enjoy buying beer from local breweries, like Sly Fox and Delco’s 2SP. They continue to appreciate the great variety of styles and flavors available. The on-going IPA craze is a perfect example. Fueled by the great success of Lagunitas, Dogfish Head, Oskar Blues and Stone just to name a few, interest in all iterations of the style swept through America and brought many new consumers into the category.

Certainly constant experimentation has sustained the craft category and its many new breweries. But have we reached the point where consumers have tired of pursuing the “new-new” thing?

Boston Beer’s CFO Martin Roper thinks the answer to that question is “yes.”

“We believe it [the beer business] will return to a brand-based business rather than a variety-seeking business,” he said on a recent conference call with Wall Street analysts.

There are thousands of brands, but only premium brands are driving sales.

We know this is true because while overall beer sales are flat, premium and high-end sales are up by 6.3%. Best of all, dollars spent on premium beer are up 8.5%. The high-end is where the action is.

By the way, industry professionals say that a premium brand is anything that sells for at least $25 per case. Premium brands command a high price point because consumers will spend more money on them because of their perceived quality and authenticity. Premium imports – Corona, Modelo, Heineken and Dos Equis for example, are also growing. That’s why our Heady Times cover story takes a deep dive into all of the innovations going on at Guinness’s nanobrewery in Ireland. Talk about quality and brand authenticity!

Have your profits mirrored premium beer’s 8.5% growth? If not, it’s time to get on the premium brand bandwagon. It’s easy and it will also simplify your life because you really don’t have to carry every product under the sun. Just offer your customers a well-curated selection of category-leading, proven winners.

Now that’s a New Year’s resolution guaranteed to succeed. Ask your Origlio sales representative to point you in the right direction.

In This ISSUE Delivering the Taste of Excellence ��������������� 1 Cover Story ������������������������� 2 Brewer Highlight ����������������� 4 Beer Baron ������������������������� 5 The Lucky Dog Saloon & Grille ������������������� 6 New Products ��������������������� 7 Seasonal Selections ���������� 10 Available Year-Round Perfect for the Season ������� 19 Programs ������������������������� 20 The Beer Guy ������������������� 25 Web ordering is now available to all Origlio Beverage customers.

To place your beer order online, contact your Origlio sales rep today!

To receive weekly emails of upcoming releases from Origlio Beverage, please send your email address and the name of your account to socialmedia@origlio.com or text ORIGLIOBLAST to 22828.

Sincerely,

Dominic Origlio President

®

Heady Times is published five times a year, courtesy of Origlio Beverage.

DeliveringTHE TASTE OF EXCELLENCE Find Out More About Origlio’s Employees William (Billy the “C”) Castelberg Director of Execution Off-Premise

How long have you been with Origlio Beverage?

29 years.

What has been your favorite thing about your job?

As I prepare to retire this December, I guess my favorite thing has been being a part of Origlio’s growth and success since we acquired Coors in 1988. The people are really special too. And I appreciate having the confidence and support of Dominic and the Origlio family.

What does it take to be a top-notch sales manager?

No matter what the title is, to be a good, dedicated beer guy, you need a patient and supportive family who understands that the phone is going to ring during dinner or that some nights you’re going to get home late.

My wife Barb has been a great “Beer Wife”. And my kids Ashley and Billy couldn’t have been better.

Justin Cantz

Delivery Service Representative How long have you been with Origlio Beverage?

10 years.

What area do you service?

Center City.

How do you provide the best service to customers?

I try to arrive at accounts in a timely manner, and my goal is to assure our customers that the job is done thoroughly, and to their satisfaction.

What do you like to do when you’re not working?

I enjoy spending time with friends and family.

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CoverSTORY Guinness Sales are Back in Black Tom Day, President of Diageo Beer Company USA, attributes growth to consumers’ quest for great, innovative beers. Throw in authenticity and 257 years of brewing history and you have a platform for success.

Established brands – even those with a pristine pedigree like Guinness, have had a tough row to hoe in the wake of the American craft beer phenomenon. But consumers are once again taking cues from well-known, premium brands known for the quality of their flavorful beers.

The numbers show that Guinness’s strategy of innovation, supported by TV and digital marketing, is resonating with beer drinkers. Heady Times caught up with Tom Day who explains why this venerable brand is now more relevant than ever before.

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om Day has been at the helm of Diageo Beer Company USA – formerly known as Diageo-Guinness USA, for just a year and a half.

But in these past 18 months, his company’s portfolio, and most notably Guinness Stout, has posted some impressive wins. Guinness sales trends, as tracked by Nielsen sales analytics, are outpacing overall category growth in both volume and dollar sales. And Guinness’s performance has helped Diageo Beer Company USA gain share for 23 out of the last 27 periods in Nielsen.

“That Guinness is in growth is a sign that our beers, our brands and our storytelling are resonating with beer drinkers. In the past, some consumers may have been hesitant to order a Guinness. Many of them are now trying it and we hear very positive feedback,” Day said.

With the spotlight on craft and new beers, Diageo is attracting a new cadre of drinkers who are on the hunt for interesting products. By introducing beers perfected at their experimental brewery called the Open Gate Brewery – located in Dublin at St. James’s Gate, the company has generated a great deal of buzz with its release of Guinness Nitro IPA, Antwerpen Stout and Guinness Rye Pale Ale. (Another new beer, Guinness Blonde American Lager, has also been well-received, but it isn’t made in Dublin.) This endeavor to release new beers and some from the brewery’s archives is called The Brewers’ Project. Consumers can sample two of the new beers, Dublin Porter and West Indies Porter, in The Brewers’ Collection variety pack.

Before St. Patrick’s Day, the Open Gate Brewery will release a new seasonal, Guinness Irish Wheat. It’s a full-bodied beer made with Irish wheat, perfectly balanced with notes of citrus zest and subtle clove. This beer is unique because it is made with Guinness’s proprietary top fermenting yeast which amplifies the beer’s distinctive hefeweizen characteristics.

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“Guinness as a well-known, quality brand provides something of a cornerstone for the category – a point of reference that folks can depend on and hopefully return to frequently and with confidence.”

– Tom Day, President of Diageo Beer Company USA

The exceptional brewers at the Open Gate Brewery are making beers that complement their iconic stout and these offerings have created more excitement and interest in Guinness Stout. With so many taste profiles, there is a Guinness for everyone that can be enjoyed at any time of the year.

Day commented, “I am pleased that our brewers are experimenting with lighter and darker beers to interpret what Guinness can be. But I am also delighted that they are finding ways to stay true to Guinness.”

Great beer is certainly in Guinness’s DNA, but the message has to reach the consumer at retail. To get the word out, Day and company created the Guinness Beer Study. Taught by Diageo on-premise specialists, it’s an hour-long Guinness and beer training program for bar staff that covers beer and brewing knowledge, the history of Guinness, how to store and serve Guinness for best results and a full tutored tasting of their beers. “We’ve executed it in hundreds of accounts nationwide and we’re getting incredible feedback.”

CoverSTORY To wrap things up, we asked Day to share his thoughts about what’s in store for Diageo Beer Company. “For me, there’s something magical when everything lines up: great communications, great advertising, fantastic new beers, eyecatching POS and a world of information about our beers for people to discover. I am very optimistic about our future. Consumers continue to trade up, and the high-end is winning. We are a premium business and our entire portfolio sits in the high-end. I’d say that’s a great place to be.”

An Irish tradition dating back to the 19th century, Guinness is made with unmalted roasted barley, which gives the beer a dryness and slight acid edge not found in most American stouts.

Innovation gave the brewery a chance to reconnect with its past. While developing Nitro IPA, the company stumbled upon the “legend” of Michael Ash, the person who invented nitro beer for Guinness back in the 1950s. “We took the opportunity to tell his story which reinforces our brewing heritage with consumers.”

A great option for those who like lager, the ingredients in Guinness Blonde American Lager come together to tell the story of Irish beer in America.

Guinness brewer Peter Simpson The Guinness brewers built their reputation on dark, flavorful beer back in the 1800s. They invite you to explore this variety of porters and stouts including: Guinness Draught, Dublin Porter, West Indies Porter and Foreign Extra Stout.

Open Gate brewers

Exterior, The Open Gate Brewery at St. James’s Gate, Dublin www.origlio.com HeadyTimes v.92

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BrewerHIGHLIGHT Fifth Generation CEO Bill Brock Keeps the Beer Flowing Through the Straub Brewery’s Eternal Tap

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OMEWHERE IN CALIFORNIA THERE’S A BREWERY NAMED LEGACY. But Straub is the very definition of a legacy brewery. Located in the heart of the Pennsylvania Wilds (That’s up north in Allegheny County), the brewery has been owned and operated by the Straub Family since 1877 in the little town of St. Marys, PA. The company represents the very essence of Pennsylvania’s German-American beer making tradition, which regards brewing as a lifestyle, not just a business. As Bill Brock explained, “If you are a Straub, making beer is like baking your daily bread. And isn’t bread the staff of life?”

Brock, his official title is CEO, is the fifth generation of his family to make beer in the same building as his great-great-grandfather Peter Straub.

He recognizes that he is the steward of a legacy that goes beyond the mere preservation of old recipes. He is careful to preserve the brewing “know-how” that was verbally communicated from one generation to the next generation’s apprentices. As he explained, “Although we have modernized, we don’t change just for the sake of change.” Brock has succeeded in his mission. You really can taste history in every sip of Straub beer.

Ten things you should know about Brock and the Straub Family Brewery: 1. S traub’s history is the story of lager in America. German immigrants had to learn how to make it without the malts available to them back home in Europe. That’s why some lagers contain adjuncts like corn.

Before the 1870s Americans drank ales because that’s what they drank in England.

2. T he brewery’s flagship is Straub American Lager. It’s handcrafted with 100% natural ingredients – no sugars, no salts, no preservatives – using essentially the same recipe (and the same brewing process) perfected by Peter Straub 140 years ago. The beer won a gold medal at this year’s US Open Beer Championship.

3. Straub Kölsch won a bronze at the same competition.

4. B eer was always available to family members working at the brewery.

The Eternal Tap is an extension of that tradition. Visitors and brewery personnel may enjoy two servings of Straub American Lager on the house – as long as they wash their glass.

5. S traub is the only brewery in American that still accepts returnable longneck bottles, which is why the Pennsylvania Resources Council awarded Straub with its 2016 “Leadership in Reusable Packaging” award. The 16 oz. returnable bottle is known to Straub fans as the “Pounder.”

6. T he beer really is handcrafted because the brewery isn’t ubermechanized. The system is gravity fed and much of the work is still done manually. “By the time a consumer gets one of our beers, it’s been ‘touched’ by five or six employees. And we are going to keep it that way because people need jobs.”

7. B rock has updated the brewery’s equipment particularly for quality control. While many breweries tout their German-made systems, Straub’s equipment is 100% American made.

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Straub CEO Bill Brock is “holding the keys” until the next generation takes the helm.

8. S traub beer is made with pristine mountain spring water; it’s never been treated, nor has it been used before.

“St. Marys sits on the Continental Divide.

Rain water trickles into the Laurel Run Reservoir. It’s the cleanest water in the country.”

9. S traub Beer Run is a 1,400 acre preserve that has been minimally developed. While open to the public, it’s where the extended Straub Family gathers to reconnect. The fly fishing is terrific. Brock and Brewmaster Vince Assetta often jump into their waders and angle in a stream together. The family was given the land when a logging company turned it over to the brewery in lieu of payment for its beer bill.

10. “Straub is a family business and I’m just holding the keys until the sixth generation takes over. We don’t want to be a million-barrel brewery so my mission is very clear: make great beer and take care of our employees. I like that. I can sleep at night.”

Off-PremiseSPOTLIGHT Beer Baron

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AST YEAR, AFTER SPENDING NEARLY 40 YEARS WORKING FOR Acme Markets, Ed Bond decided to take the plunge and become his own boss. He purchased Beer Baron, which at the time was a straightforward off-premise distributor focused on domestics and imports.

During that year, Beer Baron has undergone quite a transition and Bond has come into his own as the head of this Northeast Philly staple.

HT: It’s been a full year since you took over at Beer Baron. What’s the year been like for you?

EB: Learning a new business has been pretty exciting. I don’t have a boss putting demands on me, but you have the demands of the whole business on your shoulders. Bills need to be paid and all that. It’s retail, so I still get to have interaction with customers. That’s the thing I like the most. I just love it – helping people and talking with people. You see the same faces come in.

Ed Bond, owner of Beer Baron

HT: What was Beer Baron like before you came on board and how has it changed?

EB: The previous owner had it for eight years. The store itself has been here nearly 40 years. A lot of the regular customers tell me about the days when it was a drive-through. The previous owner did a great job. He focused on the meat and potatoes with the domestics and imports, not much on craft. We came in, repainted and built a new, bigger cold box, which we already grew out of this past year. We also brought some craft beers in. Now people are getting to know us for that.

HT: Has the bigger selection helped to grow your business?

EB: Our customer base is growing a lot. The word on our craft section is reaching people. But where we’re seeing the most growth is with our female shoppers. We haven’t done a formal poll, but we feel we’ve about tripled how many women customers we have. We see female shoppers buying things like Smirnoff Ice, but we have plenty who come in for beer, craft beer. They’re in here for their IPAs. I have a customer who comes in all the time and she knows more than I do! They buy across a broad section. A little bit of everything.

HT: How do you decide which crafts to bring in and how do you promote new beers?

EB: We listen to what the customers are asking for, and it helps that our sales people bring in [beers] they’re excited about. We also studyup online. To promote the beers, we hold samplings every Friday. We started a program this summer called Baronesses. We have a few young women, who are studying marketing, come in and discuss a particular beer or cider they’ve read up on. People can count on it being here. It’s proved to be a great way to get people to try new things.

order 50 pounds of raw peanuts at a time and we’re ordering them about every other week. It’s fun. It’s what retail is all about… making the customers happy.

HT: What else do you feel sets Beer Baron apart from other distributors?

EB: One fun thing we’ve started doing is roasting our own peanuts on site. If a customer buys two cases of beer, they receive a bag of freshly roasted peanuts on the house. And they make the store smell great! We have them ready at dinner time and we have a pretty good following. We Phillybeerbaron.com • 3290 Red Lion Rd., Philadelphia, PA • 215-824-3773 www.origlio.com HeadyTimes v.92

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On-PremiseSPOTLIGHT The Lucky Dog Saloon & Grille

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OU WON’T FIND TWO MORE DOWN-TO-EARTH PEOPLE THAN STEVE and Barrie Marino. If you met them on the street, you’d never guess that this husband and wife team own The Lucky Dog Saloon & Grille, and have for 15 years. Located in the heart of Conshohocken, the success of this thriving business is the result of their hard work, passion and dedication. The original Lucky Dog opened in 2001 in Lafayette Hill. Steve and Barrie moved their cozy haunt to Conshy in 2015.

HT: Why the move?

SM: We wanted a location that was large enough to house a banquet room. And we are so glad we did. The beautiful 2nd floor banquet space holds 85 people and offers a menu only limited to our guests’ imaginations. In the near future, we hope to hold beer and wine dinners in the space. The room includes its own private bar, which is actually the one from our original location in Lafayette Hill. It was cut in half, moved and reassembled. I’m so happy we were able to keep a piece of the place where it all began.

Steve Marino, co-owner of The Lucky Dog Saloon & Grille

HT: Speaking of the beginning, how did you come up with the name Lucky Dog? SM: We threw around a bunch of names and nothing was sticking. One night, while hanging out with my college buddies, I told them about our plans to open a bar and restaurant. The response I got was, ‘you lucky dog!’ That stuck.

HT: How would you explain the décor and ambience of Lucky Dog? BM: I would call it lighthearted, fun and comfortable. We want our guests to feel at home here. Most of what we have hanging up around the bar are actually gifts from our customers. They feel connected to this place.

And I insist on having Christmas lights strung above the bar all year long.

When I was young, my father drove us around during the holidays to look at all of the houses decorated in lights. It’s such a happy memory, and that’s how we want our guests to feel when they’re here. Our dining room is decorated with framed photos of pets who belong to us and people we love. We had the faces of these cats and dogs put on the bodices of people in famous portraits, like the Mona Lisa. They make people laugh.

HT: Steve, you do a lot of the cooking here. How would you describe the menu?

SM: I describe our menu as upscale American cuisine – it’s comfort food with a twist. And everything is made from scratch. The Samson Burger, named after our Bernese mountain dog, is my favorite menu item. It’s a burger topped with Andouille sausage, onion rings and smoked Gouda.

It’s delicious. The best part of my job is seeing the look of happiness on a guest’s face after they’ve tried something I made. And Barrie’s desserts are out of this world! Her deconstructed sticky buns, made with brioche, gooey cinnamon sauce and cream cheese icing, are as good as they sound.

BM: We want to offer our guests really good food at reasonable prices.

You won’t find anything foo-foo on the menu and there are no white tablecloths here. We want this to be a place people come back to over and over again, not just for special occasions.

HT: Let’s talk about your beer list… it’s not too shabby either.

SM: Thanks. We offer 21 beers on tap and about 40 bottle selections. The only cans we carry are for Taco Tecate Tuesdays when we offer two dollar tacos and Tecate cans. IPAs sell really well, so I always keep two or three on tap, and Lagunitas has a permanent handle. We also keep three domestics and a couple seasonals on at all times. As for the rest, I look to customers and our employees for suggestions.

HT: What would you say sets you apart from other bars and restaurants in the area?

SM: We offer a fresh take on comfort food classics and an ever-rotating lineup of great draught beer. It seems to be a winning combination.

BM: I think what makes us different is our relationship with our customers. We genuinely love the people who come here, and we want to establish long term relationships. I always tell our staff, there’s no reason not to be the friendliest place in town.

Theluckydogsaloon.com • 16 East 1st Ave., Conshohocken, PA • 610-941-4652 6

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NewPRODUCTS Redd’s Blueberry Ale Back by popular demand, Redd’s Blueberry is clear and crisp with mild carbonation and a light mouth feel, accompanied by ripe blueberry tones that are further enhanced by true-to-fruit tartness and sweetness.

Redd’s Blueberry will be replacing Strawberry.

ABV: 5% Packages: 12 oz. bottles and 16 oz. cans Availability: Year‑round, beginning in February

Redd’s Raspberry Ale Redd’s Raspberry features a juicy raspberry flavor that is refreshing and crisp. It starts with a surge of berry flavor with slight tartness and finishes with Redd’s signature crisp apple.

Redd’s Raspberry will be replacing Green Apple. ABV: 5% Packages: 12 oz. bottles and 16 oz. cans Availability: Year‑round, beginning in March

Henry’s Hard Sparkling Henry’s is launching a low-calorie, lowcarb, less-filling, lighter-flavored beverage – Henry’s Hard Sparkling in two unique flavors: Lemon Lime and Passionfruit. Passionfruit is completely unique to the hard sparkling segment and lemon lime is the third-largest nonalcoholic sparkling water flavor, following lemon and lime, respectively. ABV: 4.2% Package: 12 oz. bottles only Availability: Year‑round, beginning in March

Henry’s Grape Hard Soda Henry’s Hard Grape Soda features a refreshing balance of grape aromatics and subtle citrus taste. It finishes with a perfect balance of sweet and tart. ABV: 4.2% Package: 12 oz. bottles only Availability: Year‑round, beginning in February

Yuengling Traditional Lager Heritage Cans To celebrate the history of America’s Oldest Brewery, Yuengling has released new Lager Heritage Cans that will replace the old Lager cans. The maroon-colored background highlights America’s Oldest Brewery’s brick façade that dates back to 1829.

The new 12, 16 and 24 oz. cans will streamline the look of all Yuengling Lager cans, making them more identifiable at retail.

Availability: Now, year‑round

Sierra Nevada Sidecar Orange Pale Ale Adding tangy orange to the classic style they pioneered didn’t come naturally. Sierra Nevada brewers argued over the perfect blend of bold hops and orange peel to create the best flavor and crisp, citrus bite. The result is a hop-forward beer that can stand alongside Pale Ale as a craft beer classic.

This hoppy pale ale is brewed with Cascade, Eukanot and Mandarina hops with a hint of orange peel from additions in both the brew kettle and the fermenter that tweak the hop profile and add a zesty pop of bright orange flavor. ABV: 5.3% Packages: 12 oz. bottles and draught Availability: Year‑round, beginning in January

Sierra Nevada Tropical Torpedo Sierra Nevada brewers used the legendary Hop Torpedo to infuse fruit-forward hop flavor with lush orange blossom and passion fruit aromas to paint the perfect picture of island life. This tropical twist on Torpedo IPA is sure to awaken your senses and reward your palate with bright, juicy flavor. ABV: 6.7% Packages: 12 oz. bottles and draught Availability: Year‑round, beginning in January

Stone Tangerine Express IPA This tropical IPA will transport you to a hopinduced, dreamlike state. After whirling together a blend of Citra, Centennial, Sterling, Azacca and Mosaic hops, fresh fruit purées of tangerine and pineapple are added. The ratio of real fruit and hops can be best described as tangerine hop juice accented by a slice of pineapple.

ABV: TBD Packages: 22 oz. bottles and draught Availability: Year‑round, beginning in January

Stone Ripper Stone Brewing’s new “San Diego Pale Ale” is hop-driven from two key hops: citrus and pine from the wonderful and classic American Cascade paired perfectly with the bright fruit and dankness of Australian Galaxy. With moderate bitterness and just enough malt backbone to elevate the hops, this pale ale is super refreshing.

ABV: 5.7% Packages: 12 oz. cans and draught Availability: Year‑round, beginning in January

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NewPRODUCTS Samuel Adams Rebel Juiced IPA Bottles Already available in draught, Rebel Juiced IPA will soon be available in 12 oz. bottles as well!

Swirling with ripe aromas of mango and tropical fruits, this IPA is jam-packed with juicy, citrusy hops and mango juice. It’s as if fresh hops and mangos were put in a juicer. You’re left with the refreshing taste of the tropics in every sip.

ABV: 6.2% Availability: Year‑round, beginning in January

Angry Orchard Easy Apple Easy Apple is a less sweet, refreshing and easy-to-drink hard cider. It is unfiltered with an apple-forward taste, slightly hazy appearance and a refreshingly dry finish. It never weighs you down, making it the perfect drink choice for those long, relaxing days. ABV: 4.2% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Year‑round, beginning in February

Truly Spiked & Sparkling Lemon & Yuzu The newest addition to the Truly Spiked & Sparkling lineup is Lemon & Yuzu – a traditional favorite with a twist. There is nothing more refreshing than the hint of fresh squeezed lemon. The juicy tartness in Truly Spiked & Sparkling is complemented by the more fragrant and tart Yuzu fruit. Yuzu is a Japanese citrus fruit which adds a bright, citrusy character with notes of lemon, grapefruit and mandarin orange. ABV: 5% Package: 12 oz. bottles only Availability: Year‑round, beginning in February

Truly Spiked & Sparkling Colima Lime Slim Cans In addition to 12 oz. bottles, Truly Colima Lime will soon be available in 12 oz. slim can 12 packs as well. Truly Spiked & Sparkling Colima Lime is slightly tart with a crisp, but subtle sweetness. ABV: 5% Availability: Year‑round, beginning in March

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Twisted Tea Party Pack Remix The Twisted Tea Party Pack of cans has a new addition!

Twisted Tea Peach will join Original, Half & Half and Raspberry in this variety pack. Availability: Year‑round, beginning in January

Coney Island Hard Lemon Lime Twist Like the cool ocean mist on a bright and hazy summer day, Coney Island Hard Lemon Lime Twist citrus ale is a swirling current of lemon, lime and vanilla. Sip at your own risk; refreshment may be extreme. ABV: 5.4% Package: 12 oz. bottles only Availability: Year‑round, beginning in late December

Two New Smirnoff Ice Spiked Flavors Smirnoff Ice is expanding their Spiked lineup for 2017!

Joining Smirnoff Ice Spiked Original, Spiked Screwdriver and Spiked Hurricane Punch, Spiked Grape and Spiked Green Apple will widen the brand’s appeal amongst consumers for their on-the-move occasions, wherever their night takes them. These refreshingly tasty flavors are perfectly carbonated with 8% alcohol in a 23.5 oz. can for an evening on the go.

Smirnoff Ice Spiked Grape A burst of grape flavor releases a wildly ripe taste into the world of malt beverages.

ABV: 8% Package: 23.5 oz. cans only Availability: Year‑round, beginning in March

Smirnoff Ice Spiked Green Apple Pucker up with this crisp, green apple flavor for a perfect balance of sweet and tart.

ABV: 8% Package: 23.5 oz. cans only Availability: Year‑round, beginning in March

NewPRODUCTS Allagash Hoppy Table Beer While Hoppy Table Beer was inspired by the Belgian tradition of low-ABV, easily drinkable beers, it still occupies a hop-forward spot all its own. Brewed with Allagash’s 2-row malt blend, Maris Otter malt and oats, the beer is then spiced with a subtle addition of coriander and fermented with the brewery’s house yeast for classic, Belgian citrus aromas. Hoppy Table Beer is hopped with Chinook, Cascade, Comet and Azacca hops, then dry hopped with more Comet and Azacca. A mildly hoppy aroma, full of grapefruit, springs from this strawcolored, light-bodied ale. Flavors of pine and stone fruit balance the beer’s clean, slightly bitter finish.

ABV: 4.9% Packages: 12 oz. bottles and draught Availability: Year‑round, beginning in mid-January

Dogfish Head Flesh & Blood IPA First released last summer and fall in limited quantities, DFH Flesh & Blood IPA will soon be available year‑round! This honest to goodness IPA is brewed with a bevy of real citrus including orange peel, lemon flesh and blood orange juice. The resinous notes of Warrior, Centennial and Citra hops perfectly balance the explosive, zesty fruitiness and subtle, dry tartness of the citrus. ABV: 7.5% Packages: 12 oz. cans and draught Availability: Year‑round, beginning in mid-January

2SP Bellcracker Cans Previously available in draught only, 2SP Bellcracker is now available in 12 oz. cans 6/4 and 2/12 packs! This ideally-balanced double IPA is made with Citra and Amarillo hops. The bright, tropical fruit and citrus flavors make for a dangerously easy-drinking beer. Not to mention that this beer does not have molasses heaviness that riddles a lot of doubles, making it great option to have a few of... and well, have your bell cracked. ABV: 8.7% Packages: 12 oz. cans and draught Availability: Now, year‑round

Great Lakes Turntable Pils Previously a summer seasonal, Turntable Pils will be available year‑round, beginning in March!

The A-side? Earthy, fresh hop aromas. The B-side? A smooth, balanced malt groove.

ABV: 5.3% Packages: 12 oz. bottles and draught Availability: Year‑round, beginning in March

Firestone Walker Union Jack 16 oz. Cans Already available in 12 oz. bottles, 12 oz. cans and draught, FW Union Jack will soon be available in 16 oz. cans as well! Union Jack rings all of the bells of an aggressivelyhopped West Coast IPA, but with an astonishing balance that stands out from the crowd. The name Union Jack is a nod to the colonial origins of the IPA style, and to the British expatriate who co­-founded the Firestone Walker brewery.

This originator of their “Jack” IPA family is double dryhopped to create bold grapefruit, tangerine and citrus flavors, all contrasted by pale malt sweetness to rein in the intensity. The result is a tribute to – and a twist on – the IPA style that put the West Coast on the craft beer map. ABV: 7% Availability: Year‑round, beginning in February

Firestone Walker Leo v. Ursus Fortem Leo v. Ursus is a chronology of beers born of inspirations and re-imaginings, influences and innovations, and ultimately Firestone Walker’s own idiosyncratic upbringing – essentially every touch point of their brewing intelligence acquired over two decades. FW has long been restless to embark on a project such as this, but it could not be rushed. The recent opening of their Propagator pilot brewhouse in Venice, California was the final necessary spark. It is there that they can delve into high experimentation, taking creative ideas formed at their main brewery and subjecting them to the vital rigors of trial and error. The first in the series is Fortem, an unfiltered, New England-style double IPA. ABV: 8.2% Packages: 16 oz. cans and draught Availability: Fortem will be available in March

Samuel Smith’s Organic Perry This USDA Certified Organic sparkling pear cider offers a clear, light golden color, the appealing aroma of a summer pear orchard and the crisp, rich flavor of ripe pears. Serve Samuel Smith’s Organic Perry with aromatic cheeses, arugula or Waldorf salad, or sweet potatoes; it’s especially nice with recipes featuring pancetta or prosciutto, or with gingeraccented dishes. ABV: 5% Packages: 12 and 18.7 oz. bottles Availability: Year‑round, beginning in January www.origlio.com HeadyTimes v.92

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NewPRODUCTS Green Flash GFB Sometimes, you just want a great f***ing beer. And that’s what GFB is. This blonde ale is light, refreshing and crushable. It has an approachable flavor with hints of honey and orange peel complemented by a mellow malt character. At 4.8%, it is expertly crafted to enhance any occasion. ABV: 4.8% Package: Draught only to start, more packages to follow Availability: Year‑round, beginning in January

Alpine Windows Up IPA Windows Up is made with Mosaic and Citra hops.

It pours a hazy straw color and is topped with bright white beer foam. Piney aromas mingle with fruity notes, while hints of citrus fruit and an overall lingering resinous quality lend a touch of complexity. ABV: 7.1% Packages: 12 oz. bottles and draught Availability: Year‑round, beginning in January

SeasonalSELECTIONS When Demand Exceeds Supply Many of our craft seasonal and specialty releases are available in limited or extremely limited quantities.

Breweries only produce a certain amount of their specialty beers and Origlio does all they can to get as much product as possible. In addition, this publication is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler.

Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated.

If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Origlio Sales Representative to discuss a similar option.

Origlio also sends out an email blast weekly to inform customers of seasonal offerings that are widely available to you, immediately.

If you are interested in receiving the weekly email blast, please send your email address to socialmedia@origlio.com.

Cape May Demisemiseptcentennial Ale

Redd’s Limited Pick Peach

For Villanova’s 175th year, Ryan Krill (class of’ ’05), Chris Henke (class of ’05), and Bob Krill of Cape May Brewing Co. have created Demisemiseptcentennial Ale: a pale ale brewed with German pilsner malt, the brewery’s house ale yeast for a clean and easy-drinking quality, and a hefty dose of Centennial hops in the whirlpool for a floral and citrusy hop aroma. This brew is a veritable Professor of Suds, unifying all Wildcats with its drinkability, brewed with the care that only Villanovans can provide, and leaves an echo ringing from Bartley to Tolentine. ABV: 4.5% Package: Draught only Availability: Year‑round, beginning in January

Just in time for spring and summer, the newest member of the Redd’s family brings a just-ripe flavor with Redd’s Limited Pick Peach. With a signature peach sweetness and a hint of tartness, this pick makes everything peachy.

ABV: 5% Packages: 12 oz. bottles and 16 oz. cans Availability: March

Shipyard Bourbon Barrel Aged Smashed Blueberry 2017 Bourbon Barrel Aged Smashed Blueberry is a hybrid scotch ale/porter base with blueberry, aged in bourbon barrels. ABV: NA Packages: 25 oz. bottles and draught Availability: Year‑round, beginning in January in limited quantities

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Redd’s Wicked Strawberry Kiwi The perfect flavor for the transition into spring and summer, Wicked Strawberry Kiwi gives consumers the strawberry flavor they look forward to but also adds an intriguing kiwi taste. ABV: 8% Packages: 10, 16 and 24 oz. cans Availability: March

SeasonalSELECTIONS Samuel Adams Hopscape This deep gold, medium-bodied wheat ale is the perfect stepping stone from winter’s bitter bite to a warmer spring. Its citrusy, dank resin and grapefruit rind aromas lead into a balanced flavor of bright citrus and piney hop character paired with notes of crisp, lightly sweet malt. Hopscape finishes with a smooth and slightly lingering bitterness. ABV: 5.5% Packages: 12 oz. bottles, 12 oz. cans and draught (also available in the Brewnited Variety Pack) Availability: January

Samuel Adams Fresh as Helles This crisp and refreshing beer is a light amber, medium-bodied helles lager with a honey malt aroma and hints of orange citrus and orange blossom notes. Brewed with Mandarina hops and orange blossom petals, Fresh as Helles provides a lively, citrus flavor. The soft citrus notes of orange blossom add a bright accent to the slightly sweet honey malt notes, leading to a round, smooth finish. ABV: 5.4% Packages: 12 oz. bottles, 12 oz. cans and draught (also available in the Brewnited Variety Pack) Availability: March

Samuel Adams Cold Snap Samuel Adams’ “seasonal overlay” is a crisp, refreshing, Belgian-style white ale brewed with exotic fruits and spices. ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: January

Samuel Adams Brewnited Variety Pack The new, Brewnited variety includes: Samuel Adams Boston Lager, a perfectly balanced and complex lager that is rich with character; new Hopscape, a deep gold, medium-bodied wheat ale; new Fresh as Helles, a crisp and refreshing, medium-bodied helles lager with a honey malt aroma and hints of orange citrus and orange blossom notes; new Ella Blanc IPL, Australian Ella hops add notes of orange peel, pine and tropical fruit, while German Hallertau Blanc create hints of floral, grassy and herbal basil in this brew that has the hoppiness of an IPA and the crispness of a lager; Noble Pils, a traditional Bohemian pilsner with a deep golden color and citrusy hop aroma and Samuel Adams Irish Red, a mediumbodied, hearty brew, full of rich malty character, inspired by the red ales of Ireland. Availability: January

Angry Orchard Tapped Maple Angry Orchard’s newest seasonal cider, Tapped Maple, offers a big, bright apple taste with a touch of real maple syrup tapped from Vermont maples trees. ABV: 5% Package: 12 oz. bottles only Availability: January

Angry Orchard Winter Orchard Sampler The Winter Orchard sampler includes: Angry Orchard Crisp Apple, Green Apple, Stone Dry, new Easy Apple, new Tapped Maple and Spiced Apple.

Availability: January

Aloha Traveler Aloha Traveler is an American craft wheat ale made with real pineapple for a refreshingly vibrant drinking experience.

Aloha Traveler welcomes you to taste the tropics. ABV: 4.4% Packages: 12 oz. bottles and draught Availability: January

Mike’s Hard Watermelon Lemonade Hard Watermelon Lemonade is made with freshly picked watermelons, providing an amazing taste.

Dark pink in color with a ripe melon aroma, Hard Watermelon is an amazingly refreshing blend of ripe, juicy watermelon and tart lemonade. ABV: 5% Package: 12 oz. bottles only Availability: March

Mike’s Harder Purple Grape Purple in color, typical of your favorite grape soda, Mike’s Harder Purple Grape has a beautiful grape aroma with no off notes from the malt base. It’s mildly tart and very crisp with a simplistic taste that doesn’t have any hidden flavor notes – it’s simply carbonated grape juice with a kick. ABV: 8% Package: 16 oz. cans only Availability: January

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SeasonalSELECTIONS Harpoon Fresh Tracks Hop-forward without being bitter, this single hop pale ale showcases the piney, citrusy character of Centennial hops. Bright and golden, light and drinkable, the subtle malt flavor lets the hops shine.

Hibernation be damned – get outside and make some fresh tracks! ABV: 6.2% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: January

Harpoon Spring Cider Ah, spring! There’s something so invigorating about the season. The daylight lasts a little longer, blades of grass begin to peek out from the ground, and the fresh scent of flowers in bloom abounds. Brewed with sweet orange peel and coriander, this white cider is Harpoon’s ode to the flavors of spring. Light golden in color with a hint of citrus from the orange peel, spice from the coriander and a dry finish – it’s a refreshing take on their craft cider. ABV: 4.8% Packages: 12 oz. bottles and draught Availability: January

Harpoon The Craic Th­is hybrid ale combines two classic styles – IPA and Irish red ale – to create a unique and flavorful beer. Th­e malt combination commonly used in Irish red ales brings a toasted, malty flavor that balances the citrusy and fruity character of the hops. ABV: 6.9% Packages: 12 oz. bottles and draught Availability: January

Harpoon Opener Mix Pack Harpoon’s fresh new spring variety pack includes: new Fresh Tracks, new The Craic, Sweet Spot and IPA. It’s the perfect mix to start the New Year!

Availability: January

UFO Twist Natural blood orange and bergamot flavor is added to this hefeweizen to give UFO’s newest spring seasonal a bit of citrusy zip and zest. ABV: 4.8% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: January

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UFO Jet Pack Launch into the New Year with the new UFO Jet Pack!

The 12-pack of 12 oz. cans includes: new UFO Twist, UFO White, UFO Hefeweizen and UFO R.A.Z. Your flavor adventure awaits! Availability: January

Sierra Nevada Beer Camp Golden IPA At Beer Camp, no beer style is off limits, so Sierra Nevada jumped at the idea of doing a Golden IPA using wheat malt for a light, dry body and bold American & experimental hops for intense citrus flavor. Enjoy this year’s Beer Camp encore. ABV: 6.5% Packages: 12 oz. bottles and draught Availability: January

Sierra Nevada 4-Way IPA Variety Pack For more than 30 years, Sierra Nevada has been pushing the boundaries of hop-forward beers. This 2/12 pack collection of IPAs is their gift to you. 2017’s 4-Way IPA Variety Pack features the new Sierra Nevada Black IPA; the refreshing German-style IPA; Peach IPA, a fruitforward IPA brewed with peaches and the classic Torpedo Extra IPA. Availability: January

Sierra Nevada Bigfoot Barleywine Style Ale Bigfoot is a beast of a beer, brimming with bold, bittersweet malt flavor and heaps of whole-cone Pacific Northwest hops. First introduced in 1983, Bigfoot is a cult classic, prized by beer collectors. Drink it fresh or cellar it in a cool, dark place to taste as the flavors develop over time. ABV: 9.6% Packages: 12 oz. bottles and draught Availability: January

SeasonalSELECTIONS Dogfish Head Olde School Bold, yet smooth, this big barleywine pays tribute to traditional means of brewing. Unfiltered and using ingredients like figs and dates as part of the fermentables, Olde School has a completely unique flavor. The concept for this beer came from a one-of-a-kind, damn near ancient, cellarman’s manual that Sam Calagione came across on the interweb some time back.

Boasting about 15% ABV in the bottle, this beer makes for a great candidate to cellar for years to come. Over time, the beer matures in character to a slightly drier, yet round beer, whereby the pit fruit flavors come forward and hopping recedes to a more subtle contribution. ABV: 15% Packages: 12 oz. bottles and draught Availability: Limited quantities in January

Dogfish Head Beer to Drink Music To ’17 A liquid soundtrack for welcoming warmer weather, this blonde ale is a music-inspired tropical mash up brewed with kiwi juice and hibiscus petals. ABV: 6.8% Packages: 12 oz. bottles and draught Availability: February

Sly Fox Odyssey Imperial IPA In the cold, dark throes of winter, one beer emerges as a beacon of bright, hoppy light. Odyssey Imperial IPA is a big, bold beer that can stand up to winter’s chill. Each year, the Sly Fox brewers choose a new and exciting blend of hops for this seasonal treat. IPA lovers are sure to enjoy this year’s brew that is bursting with brilliant hop flavors and aroma. ABV 8.4% Packages: 12 oz. cans and draught Availability: January

Sly Fox Seamus’ Red Ale

Great Lakes Chillwave Double IPA Earthy, tropical Mosaic hops ride frontside here, followed by a deft cutback of sweet honey malt. ABV: 9% Packages: 12 oz. bottles and draught Availability: February

Great Lakes Conway’s Irish Ale This Irish ale is arrestingly smooth and fullbodied with a rap sheet of toasty biscuit and caramel malt flavors. ABV: 6.5% Packages: 12 oz. bottles and draught Availability: March

Great Lakes Grandes Lagos Mexican Lager Colorful hibiscus flowers bloom against a picturesque malt backdrop in this refreshing cerveza from south of the border (of Canada, that is). ABV: 5.4% Packages: 12 oz. bottles and draught Availability: March

Great Lakes Fridge Filler Variety Pack The Great Lakes Fridge Filler returns this spring with some exciting new beers! This year’s 2/12 variety pack includes: Holy Moses White Ale, orange peel, coriander and chamomile stake their claim in this unfiltered wit; new Lightkeeper Blonde Ale, aglow with crisp hop aromas, an incandescent golden hue and a smooth, navigable malt finish; new Oats MacDonald Pale Ale, with creamy oats here and citrus notes there, this smooth golden pale ale recalls the grain silos and rolling acres that line Midwestern highways and byways and new Hop By Numbers IPA, aromatic tropical fruit accents and strokes of pine bitterness blend to highlight a bright amber palette. Availability: March

Leapin’ leprechauns! Sly Fox’s take on the Irish red ale will be back on draught just in time for your St. Patrick’s Day celebrations.

Brewed with British crystal and pale malts and a beautiful blend of Centennial and East Kent Golding hops, this ale is nicely balanced and perfectly sessionable. ABV: 4.9% Package: Draught only Availability: March

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SeasonalSELECTIONS Weyerbacher Insanity Insanity is Weyerbacher’s Blithering Idiot barleywine aged in oak barrels. The barrel aging imparts an additional level of complexity to an already intense malt profile by adding a combination of vanilla, oak and whiskey notes.

ABV: 11.1% Packages: 12 oz. bottles and draught Availability: January

Weyerbacher Sunday Morning Stout This American Imperial stout is aged in bourbon barrels. The aromas of roasted coffee and bourbon awaken your senses, while their flavors blend with hints of chocolate, roasted malt, vanilla and caramel. ABV: 12.7% Packages: 12 oz. bottles and draught Availability: February

Lagunitas Undercover Shut-Down Ale This malty, rich beer with a snappy hop finish truly defies style… Imperial mild? Über-ESB? We do know that it is unforgiven and unrepentant. ABV: 9.3% Packages: 12 oz. bottles and draught Availability: January

Lagunitas Cappuccino Stout Brewed with boatloads of roasted coffee in each bottle for that extra krunk... this mondo coffee stout will leave you wondering whether you’re coming or going.

ABV: 9.2% Packages: 22 oz. bottles and draught Availability: January

Weyerbacher Cinnsanity Weyerbacher has taken Insanity and aged it in whiskey barrels with cinnamon. The result?

It’s Cinnsanity! The addition brings a complementary note of cinnamon to the already present notes of Graphics for Cinnsanity were not bourbon, cherry and vanilla. available at the time of print This smooth brew is warming and balanced with a subtle sweetness and hint of spiciness thanks to the addition of cinnamon.

ABV: 12.7% Packages: 12 oz. bottles and draught Availability: March

Sixpoint Hi-Res To see the hop cone up close, Sixpoint zoomed in microscopic and found a hi-res view. The hop optic was magnified, their perception fully amplified. Crack open Hi-Res and face the limits of your senses. It’s Mad Science. ABV: 10.5% Packages: 12 oz. slim cans and draught Availability: January

Sixpoint Cream You started with cream in your coffee, now have coffee in your cream ale. Pour up a bright blonde coffee ale and end your day the way you started it… with a delicious craft brew. It’s Mad Science. ABV: 7.2% Packages: 12 oz. slim cans and draught Availability: February 14 HeadyTimes v.92 www.origlio.com

Lagunitas Doppel Weizen This special brew was designed with the help of Lagunitas’ Freistaat Bayern brothers who also built the brewhouse in which they brewed it. It’s a new twist on an old tradition! ABV: 8.5% Packages: 22 oz. bottles and draught Availability: March

Graphics for Doppel Weizen were not available at the time of print

Lagunitas Born Again Yesterday The Lagunitas brewers are part-time alchemists who discovered how to keep wet hops wet all year long! This Born Again pale ale features a delicious concoction of those deliciously wet hops. ABV: 6.8% Packages/ Availability: Draught available in March, 12 oz. bottles to follow in April

SeasonalSELECTIONS Stone Enjoy By 02.14.17 Chocolate & Coffee IPA Instead of opting for a more clichéd romantic gesture, Stone turned their attention to making this sought-after double IPA even more seductive to the palate. On top of their standard bouquet of a dozen hops, they piled on the chocolate and coffee to make a beautiful entwinement of IPA goodness and vice-satisfying richness. Like the other IPAs in this series, this version is brewed specifically NOT to last. So love this devastatingly bittersweet IPA now before the hops start to fizzle out after Valentine’s Day. ABV: 9.4% Packages: 12 oz. bottles and draught Availability: Limited quantities in January

Stone Pataskala Red X IPA Pronounced Pa-TASK-ala, this massively dry-hopped, Red X IPA is as unique as it sounds. The use of a specialty German malt (called Red X) gives this beer a fuller flavor and crimson hue. It also imparts biscuit and toffee notes, which round out the vibrant citrus and stone fruit flavors derived from the dry-hop addition of Mosaic, Amarillo and Cascade. That all being said… there’s no need for speculation as to why this popular beer is back again. ABV: 7.3% Packages: 12 oz. bottles and draught Availability: February

Stone Jindia Pale Ale This gin-like elixir harkens back to earlier times when these traditional botanicals were used in brewing and distilling. The selection of juniper, lemon and lime peel elevates this double IPA’s citrusy flavor by imparting fragrant, earthy dryness. Furthermore, Stone spiced up the traditional ingredient list with fresh ginger to create their own unique concoction and bring the flavor profile into the modern-day epitome of the gin spirit. ABV: TBD Packages: 12 oz. bottles and draught Availability: February

Stone Enjoy By 04.20.17 IPA This intense double IPA is brewed with more than 10 different hops. Hop-bursting and dry-hopping techniques are employed to amp up the peach & tropical fruit notes and overall hop factor. Brewed specifically NOT to last, this devastatingly dank, golden beauty should be enjoyed by 4/20/2017. ABV: 9.4% Packages: 12 and 22 oz. bottles and draught Availability: March

Stone Megawheat Double IPA For the first beer in Stone’s hardcore series of 2017 collaborations, they teamed up with two highly credited breweries: Odell from Colorado and Marble from New Mexico. These two heavy hitters, both well-versed in the IPA genre, contributed to this hazy wheat IPA. Screaming with a high level of “M” hops, the flavor impact from the Motueka, Mosaic and Mandarina Bavaria is remarkable... achieving impressive notes of orange, tangerine, citrus, lemon, lime and spice without the use of fruit. ABV: TBD Packages: 22 oz. bottles and draught Availability: January

Stone Give Me IPA or Give Me Death With the opening of their brewery in Richmond, VA, Stone gathers with fellow craft breweries Hardywood Park Craft Brewery, Ardent Craft Ales and “His Excellency,” Virginia Governor McAuliffe, for the revolutionary cause of independent craft beer. Consider this aggressively-hopped Imperial IPA, jam-packed with Virginia raspberries and blackberries, a testament to Stone’s passion and unwillingness to settle or sell out!

ABV: TBD Packages: 22 oz. bottles and draught Availability: February

Firestone Walker Luponic Distortion Revolution No. 005 From the mind of Brewmaster Matt Brynildson, Firestone Walker’s Luponic Distortion is an ever-evolving mix of experimental hops, designed to deliver mind-blowing flavors that break the rules with each new release.

The unique revolution number on the label tells you which release you have in hand.

Crack fresh and enjoy the show. ABV: 5.9% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: February

Abita Mardi Gras Bock Mardi Gras Bock is brewed with pale, pilsner & caramel malts and German Perle hops. Similar to a German maibock with its rich malt flavor and full body, Mardi Gras Bock brings the fun of carnival season to you, wherever you are.

ABV: 6.5% Packages: 12 oz. bottles and draught Availability: January

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SeasonalSELECTIONS Heavy Seas Siren Noire

The Lost Abbey Serpent’s Stout

Siren Noire isn’t your father’s chocolate stout.

Almost three pounds of Belgian cocoa nibs are used per barrel and it’s aged for five weeks in bourbon barrels with vanilla beans added. A mix of dark malts gives Siren Noire a well-rounded body that is decidedly chocolaty – but without being extraordinarily sweet. Brewers Gold hops contribute an earthy spiciness, with notes of black currant. ABV: 9.5% Packages: 22 oz. bottles and draught Availability: Limited quantities in January

A massive Imperial stout, Serpent’s Stout is one of the biggest beers the brewery makes. Visions of a perfect cup of Arabica coffee poured by your favorite Barista will awaken as you take in the aromas of dark cocoa and freshly brewed coffee. Beginning with a caramel-like sweetness, the beer evolves into a full-bodied, roasted-oak finish. A percentage of this beer is fermented in bourbon barrels, adding to the richness of the flavor profile. Serpent’s Stout creates a perfect balance of bitter and sweet with just a touch of alcohol to help keep you warm during the winter months. ABV: 11% Packages: 750 ml cork-finished bottles and draught Availability: Limited quantities in January

Heavy Seas Partner Ships with Union Craft Brewing Olde Ale The Partner Ships are bold and unique beers brewed at Heavy Seas Beer in Baltimore, MD. Born of friendship, creativity and a boundless sense of adventure, the Partner Ships celebrate the spirit of American craft beer today. Hints of nuts, cocoa, molasses and dried fruits oat over a chewy, luscious body of English malt goodness in this beer. Inspired by the rich, warming brews of a bygone era, the addition of Domino brown sugar and neighborly camaraderie helped to produce a true comfort ale that should kindle its own Baltimore nostalgia. ABV: 8.5% Packages: 22 oz. bottles and draught Availability: Limited quantities in February

Heavy Seas The Alpha Effect With a lightning strike of exotic hops, The Alpha Effect is a hazy and dank IPA thundering with a juicy hop aroma and flavor. With a hefty 7% ABV, The Alpha Effect has enough malt to balance the ridiculous amount of hops used to create this category 5 monster. Hazy, but never muddy, this is an expertly brewed IPA. Take cover, The Alpha Effect is in effect! ABV: 7% Packages: 12 oz. bottles and draught Availability: March

The Hop Concept Galaxy & Comet IPA Galaxy hops help bring a distinct mango character with just a hint of peach to the beer, while Comet hops add grassy notes and some citrus zest. ABV: 8% Packages: 22 oz. bottles and draught Availability: March

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The Lost Abbey Deliverance Ale Back from spending two years on hiatus, Deliverance is a blend of bourbon barrel-aged Serpent’s Stout and brandy barrel-aged Angel’s Share. An aroma that begins with raisins and molasses, ends with hints of caramel and a dash of cocoa. Deliverance offers notes of fig and a semi-sweet edge with a bakers chocolate bitterness on the finish. This is a fortuitous beer to accompany you on your journey to heaven or hell, should you be delivered.

ABV: 12.5% Packages: 375 ml cork-finished bottles and draught Availability: Very limited quantities in late January

The Lost Abbey Carnevale Ale Carnevale is a saison-style beer, made with the same yeast as Red Barn Ale, brewed to be light in body, but still complex. Carnevale’s flavor is generated from Brettanomyces along with Amarillo and Simcoe hops, increasing in flavor and depth over time. This is a perfect beer to cellar and witness how the yeast transforms the complexity and layers of taste over time. ABV: 6.5% Packages: 750 ml cork-finished bottles and draught Availability: Limited quantities in February

The Hop Concept Dank & Sticky IPA A take on the classic West Coast-style IPA, Dank & Sticky is bursting with Mosaic, Chinook, Columbus and Simcoe hops. Beginning with aromas of citrus and dank, resinous pine, the flavor opens up huge notes of stone fruit and dank resin, giving way to a juicy malt backbone and a drying hop bitterness on the finish. ABV: 8.5% Packages: 22 oz. bottles and draught Availability: January

SeasonalSELECTIONS Unibroue Sommelier Selection Unibroue’s variety pack is available year‑round with one rotating beer selection swapped out four times a year. This winter, the Sommelier Selection will include: Blanche de Chambly, a Belgian-style white ale with wheat and subtle spices blanketed in citrus flavors; La Fin du Monde, a triple-style golden ale that is mildly yeasty with a complex palate of malt, fruit and spice notes; Maudite, a strong amber-red ale characterized by a robust maltiness and spiciness, counterbalanced by an assertive crisp hop finish; Don de Dieu, a triple wheat ale with a smooth, complex flavor that is slightly fruity, malty, nutty and yeasty; Trois Pistoles, an Abbeystyle dark, strong ale that is slightly sweet, enhanced by accents of roasted malt, cocoa, ripe fruit & dark spices and new for the season, A Tout Le Monde, brewed in collaboration with Megadeth’s Dave Mustaine and Unibroue Brewmaster Jerry Vietz, this refreshing and artisanal Belgian-style dry-hopped saison was created as a tribute to all the lovers of hard rock music and Belgian-style ales.

Availability: January

Saranac S’more Porter Inspired by the campfire treat, this porter combines the best of both worlds: S’mores and beer. With the flavors of chocolate, marshmallow and graham cracker, S’more Porter is brewed with a blend of caramel biscuit, brown & roasted malts and aged with chocolate and vanilla. It’s so good, you’ll be begging for S’more! ABV: 6.2% Packages: 12 oz. bottles and draught Availability: January

Dock Street No Exit Double IPA No Exit has an intense, dry, fruity, earthy, dank and citrus flavor.

It’s like getting punched in the mouth with hops. ABV: 8.5% Package: Draught only Availability: Now!

Dock Street Sexy Beast Chocolate Stout A burly stout, strongly influenced by the creative and artistic nature of Belgian brewing, this velvety ale is silky smooth from the addition of 22 pounds of Belgian chocolate (100% cocoa, no sugar). It is brewed with European malts, Sterling & East Kent Golding hops and fermented with a Belgian Abbey yeast strain.

ABV: 7% Package: Draught only Availability: January

Shiner Cold Brew Coffee Ale To celebrate their 108th Birthday, Shiner called another Texas original – Austin’s own Chameleon Cold-Brew – and asked if they’d join them for a drink. This limited edition collaboration combines Shiner’s dark-roasted specialty malt and hops with Chameleon’s consciously-sourced coffee beans (and plenty of their beloved cold-brew coffee). This brew has a unique, malty aroma and a bold, yet exceptionally smooth, finish. But it won’t be around for long, so pour yourself a fresh cup while it lasts! ABV: 5% Package: 12 oz. bottles only Availability: January

Saranac Irish Roots Variety Pack New for 2017, the Saranac Irish Roots Variety Pack, part of their 12 Beers Series, includes: Saranac Irish Lager, Irish Red Ale, Irish Stout and Pale Ale (blend with Irish Stout to create a Black and Tan).

Availability: January

Coronado North Island IPA This New England-style IPA is bursting with ripe, tropical juiciness. A hefty dose of Columbus, Centennial, Citra and Mosaic hops produce bright notes of mango, orange and melon.

British ale yeast accentuates the hop fruitiness and gives this unfiltered beer a dense, foggy haze like the coastal marine layer swallowing the north side of Coronado Island. ABV: 7.5% Packages: 12 oz. bottles and draught Availability: January www.origlio.com HeadyTimes v.92 17

SeasonalSELECTIONS Green Flash Palate Wrecker

Shipyard Red IPA

Hop-forward and aggressive, weighing in at six pounds of hops per barrel, Palate Wrecker Imperial IPA stands up to the hoppiest heavyweight in the ring. A complex double-brewing process of mashing, sparging and hop layering techniques, used during a hop crisis, define this champion. An abundance of Centennial, Columbus and Simcoe hops challenge and stun hop heads with an aggressive hop-forward attack. Your palate will recover, but you will remember that last round forever. ABV: 9.5% Packages: 12 oz. bottles and draught Availability: February

This American red IPA features toasted malt characters with a well-balanced hop profile.

It has a warm, inviting rubyred hue and finishes dry and smooth. ABV: 5.9% Packages: 12 oz. bottles and draught Availability: January

Cape May Devil’s Reach A Belgian beast, this award-winning strong ale is one of Cape May’s topselling beers. At 8.6% it’s also one of their strongest, but you would never know it at first sip. Fruity esters and a super light body make for an easydrinking and refreshing beverage, but be careful: before you know it, Devil’s Reach has swallowed you whole.

One of their simplest beers – one hop variety is used minimally and the fermentables come primarily from one grain – its character comes from a funky Belgian yeast strain.

ABV: 8.6% Package: Draught only Availability: January

Shipyard Imperial Stout A full-bodied, pitch black beer with a complex floral aroma of licorice, espresso and chocolate, this Imperial stout has a smoky flavor with hints of semi-sweet chocolate and dark cherry. It is best enjoyed at 55 degrees Fahrenheit. ABV: 9.5% Package: Draught only Availability: January

Shipyard Blood Orange Shipyard Blood Orange is a crisp and refreshing Belgian wheat ale with a subtle orange aroma and hints of coriander and citrus on the finish. ABV: 5.1% Package: 12 oz. bottles only Availability: March

21st Amendment Sneak Attack 21st Amendment’s late winter seasonal saison is the perfect antidote to the big beers of winter. Sneak Attack is crisp, dry and palate cleansing. It pairs perfectly with rich and warming winter foods. ABV: 6.2% Package: 12 oz. cans only Availability: January

Oskar Blues Deviant Dale’s IPA Deviant Dale’s was born at the crossroads, in a juke joint, as if Dale’s Pale Ale sold its soul to balance Deviant’s foreboding aromas of citrus, grapefruit rind and piney resins, its copper ball-of-fire color and inscrutable flavor-intense finish. Deviant is the Devil incarnate with untold amounts of malt and hedonistic Columbus dry-hopping. ABV: 8% Packages: 12 oz. cans and draught Availability: January

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Evil Genius This One Time at Band Camp This One Time at Band Camp is Evil Genius’ Double IPA with a twist – they never use the same blend of hops twice! It starts with a classic American DIPA recipe, then they cut back on the bittering hops by adding over 75% of the hops post fermentation. This method helps retain their juicy, resinous, aromatic qualities, allowing the differences in the hop varieties to really stand out. Each time this beer is brewed, it will be dry-hopped with a different blend – sometimes with classic American hops, sometimes with rare and expensive New Zealand or Australian hops, and sometimes with exciting, brand new varieties. ABV: 8.5% Packages: 12 oz. bottles and draught Availability: February

Available Year-Round PERFECT FOR THE SEASON Verdi Sparkletini

Sierra Nevada Stout

Verdi Sparkletini is a delightfully sparkling Spumante with a light, refreshing taste – perfect whenever you want a fun, sophisticated drink.

Serve chilled to enjoy its balanced, clean taste. Available in Peach, Raspberry and Strawberry flavors, Sparkletini is an excellent choice for making a variety of flavored brunch Mimosas. ABV: 5% Packages: Peach – 25 oz. bottles only, Raspberry – 8 oz., 24 oz. and 1.5 liter bottles, Strawberry – 25 oz. bottles only

Big and bold, Sierra Nevada Stout is creamy, malty, full-bodied and satisfyingly rich. Caramel and black malts give this stout its deep, dark color and pronounced roasted flavor, while black malts lend a smokiness that demands an equally intense flavor pairing. ABV: 5.8% Package: 12 oz. bottles only

Dogfish Head Midas Touch The first beer in Dogfish Head’s Ancient Ales series, this sweet, yet dry beer, is made with ingredients found in 2,700-year-old drinking vessels from the tomb of King Midas. Somewhere between beer, wine and mead, Midas Touch will please the chardonnay and beer drinker alike. With an ABV of 9%, this hybrid will keep your insides warm throughout the brutal winter months. Drink it from a white wine glass and pair it with baked chicken, risotto or spiced chèvre cheese by the fire. ABV: 9% Packages: 12 oz. bottles and draught

Guinness Draught Everyone’s favorite Irish holiday is right around the corner and you can’t celebrate St. Patty’s Day without Guinness! Brewed since 1759 in Dublin, Ireland, Guinness Draught is an experience for the senses.

“First drunk with the eyes,” its rubyblack color and unique mochaespresso taste are incomparable.

This mildly bitter, dry Irish stout is black and beautiful, but light in body with a roasted, chocolaty elegance.

Romance this Irish brew by serving it with hearty stew, oysters, corned beef, smoked salmon, caviar or chocolate. The bitterness of the roasted barley cuts through, right to the full flavor of the food. ABV: 4.2% Packages: 11.2 oz. bottles, 14.9 oz. cans and draught

Young’s Double Chocolate Stout To create this luxurious brew, chocolate malt and real dark chocolate are combined with Young’s award-winning rich, full-flavored dark beer to craft a satisfyingly indulgent, but never overly sweet, experience. Pale and crystal malt, chocolate malt, a special blend of sugars, Fuggle and Golding hops, real dark chocolate and chocolate essence are combined to deliver a stout with real credentials. This is the perfect beer to enjoy on Valentine’s Day. ABV: 5.2% Packages: 11.2 oz. bottles, 14.9 oz. cans and draught

Cape May IPA on Nitro This is Cape May’s flagship beer with a twist. Served on nitro, you’ll notice a creamier and fuller mouth feel, with the bitterness seemingly toned down due to the lack of carbonation. Very much the same beer at heart, but with a refreshing spin, this is a decidedly hoppy and slightly bitter American IPA. It is loaded with a blend of hops that provide floral and citrus notes, focusing on the quintessential West Coast hop profile. This IPA emphasizes the hop aroma and flavor, while muting the hop bitterness by back loading the hop additions. Dry-hopped with almost a pound per barrel, the hops come bursting through, encapsulating your senses. ABV: 6.3% Package: Draught only

Sly Fox O’Reilly’s Stout You don’t have to look only to imports to satisfy your dry stout cravings. O’Reilly’s is everything you love in a dry, Irish-style stout brewed right here in Pennsylvania.

Served on nitrogen for a rich, creamy pour, this balanced stout will keep you and your customers coming back for more.

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Programs Coors Light March Hoops From March through mid-April, Coors Light will celebrate the climb during the March college basketball tournament and be there to reward fans through the upsets and wins all tournament long.

Coors Light will support the program with TV & digital media, and also offer unique speed-of-service tools for on-premise accounts.

‘Next Call’ table tents will be available with March Hoops inserts.

These table tents allows customers to indicate to wait staff that they are ready for another round by pressing a button at the base of the table tent to illuminate a red mountain, signaling they are ready to place an order.

Redd’s Date Night In Guys are looking for an easy, last-minute solution for Valentine’s Day planning. Redd’s is proposing a new beer occasion by creating a program with fun, thematic tools that enable retailers to increase basket ring. Redd’s will give consumers inspiration, ideas and tools to make a date night in, easy and fun this Valentine’s Day. This February, consumers can save $7.00 after a mail-in rebate on the purchase of a bottle of Cupcake Vineyards wine when they purchase two 6-packs or one 12-pack of Redd’s Apple Ale, any variety, bottles or cans. Thematic retail tools will be offered to support the program.

White Claw New Year New You White Claw Hard Seltzer is ready to ride the wave! Beginning in January, White Claw’s “New Year New You” program will give consumers the opportunity to let loose and have fun, all the while keeping their healthy lifestyles top of mind! This campaign will be supported by fitness and active lifestyle-inspired events along with market specific out of home & in-gym advertising and social media, in addition to being a sponsor of the Philadelphia Marathon. This past November, thousands of consumers across the region and beyond sampled White Claw at the Philadelphia Marathon Event Expo.

White Claw is available in Natural Lime, Ruby Grapefruit and Black Cherry flavors. It’s made with natural flavors with only 110 calories and 5% ABV. 20 HeadyTimes v.92 www.origlio.com

Programs

Heineken They Score, You Score Heineken is delivering exclusive access and experiences like no other beer brand can during the 2017 MLS and UCL seasons (March through October). They’re going to keep soccer fans and consumers glued to every game this season by giving away a prize for every single goal scored with the “They Score, You Score” program. National prizes include a trip to a UEFA game and gift cards to MLS and UCL websites to buy soccer gear. With soccer content posted to Heineken.com/soccer, Heineken is owning the 2017 soccer season.

Dos Equis All-Purpose-Occasion POS The Dos Equis All-Purpose-Occasion POS allows for in-store and on-premise environments to focus strictly on brand-driven marketing. With a clever headline inspired by the Most Interesting Man, consumers will be focused on Dos Equis and the beer drinking occasion. Contact your Dos Equis representative today.

Heineken All-Purpose-Occasion POS The Heineken All-Purpose-Occasion POS enables key retailers and sales teams to continue to show brand visibility in-store when one of the larger HUSA programs doesn’t align well with the customer/region.

The priority channel for Heineken is grocery which includes a range of elements that will transform any retail space. Be sure to contact your Heineken representative today.

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Programs

The thrill of victory, the agony of defeat…

Weekend with Coney Samuel Adams There’s No ‘I’ in Beer There’s nothing quite like being a diehard fan when you have a great crew of friends to share the ride. Whether your team has made it to the playoffs and is marching toward the big game or enjoying off-season relaxation, Samuel Adams is the better beer that’s with your squad through it all. The Sam Adams “There’s No ‘I’ in Beer” program will run from January 1st through April 1st with off-premise displays, on-premise features and activation like basketball bingo as well as a national sweepstakes that will award a grand prize winner with an up close experience at a game of their choice, five first place winners with barrel cooler chairs and 5,000 second place winners with high quality paddle bottle openers. Consumers can enter to win using a dedicated website.

Coney Island has teamed up with Fandango to bring consumers a Weekend with Coney. The textto-win program, which will run from January through March, offers fans a chance to win an HDTV, two Coney Island bean bag chairs and 10 Fandango video download codes! POS, promotions and social media will urge consumers to text “weekend” to 24587 for a chance to win!

Angry Orchard Treehouse Party Sweeps Angry Orchard’s exciting text-to-win sweepstakes will award one grand prize winner and five of their friends an all-expense paid trip to the Orchard, $1000 spending cash and a private party in the treehouse. Five second prize winners will receive a hanging tree chair and 1000 third prize winners will receive Angry Orchard bandanas.

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Programs Celebrate St. Patrick’s Day with the Guinness Family of Brands Guinness is a staple for St. Patrick’s Day and as always, will lead the St. Patty’s Day Celebration! Guinness is a key sales driver for this Irish holiday, delivering up to 250% more dollar sales.

Nearly half of Guinness consumers celebrate this day on-premise and there are 1.5 times greater sales on Fridays vs.

Thursdays. This year, St. Pat’s falls on a Friday! On-premise, leading up to and including the big day, Guinness will offer POS, portfolio samplings and festival events with St. Pat’s-themed giveaways available.

Guinness will also lead the St. Patrick’s Day celebration offpremise, as the family of brands see a five times higher lift when on feature and display vs. other competitors.

Stock up and display the Guinness portfolio with thematic visibility to convert shoppers.

Again this year, Guinness St. Patrick’s Day will be supported

by TV, digital, social media, out of home and print advertising.

Join in the playoff excitement with Yuengling’s Big Game Party Pack! Fans can enter for a chance to win a party pack via text from December 26th through February 6th. The package will include an Under Armour gym bag, goal post frisbee toss game and an Igloo rolling cooler!

Celebrate Chowder Day with Narragansett Lager February 25th is Clam Chowder Day and there’s no better beer to celebrate with than Naragansett Lager, the official beer of the clam. Own Chowder Day with the highest rated heritage American lager because ’Gansett = Seafood!

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Programs Lindemans Framboise and Samuel Smith’s Organic Chocolate Stout for Valentine’s Day On February 14th your sweetie wants beer, and Samuel Smith’s Organic Chocolate Stout and Lindemans Framboise raspberry lambic are the perfect choices “For That Occasion.”

Ask your Merchant du Vin sales rep for display possibilities beginning the first week of February.

Oskar Blues Go Fish Yourself Once again this year, Oskar Blues is teaming up with Yeti coolers, Fishpond, Temple Fork Outfitters Cheeky Reels and the Fly Fishing Film Tour to offer fans a-once-in-alifetime experience. From February 1st through April 30th, consumers will be directed to oskarblues.com/contest for a chance to win a beer-soaked fly fishing experience! Dale’s Pale Ale cans, posters, flyers, social media posts, web banners, on-screen slides at Fly Fishing Film tour screenings and lobby banners at Fly Fishing Film Tour screenings will all direct fans to the site to enter the sweepstakes.

The grand prize includes a three night VIP trip for two to Idaho, two days of guided fly fishing, a VIP brewery experience, a fly rod, wheel and so much more! Additional prizes from the sponsors will be awarded.

Firestone Walker Milk & Cookies Returns Firestone Walker Nitro Merlin Milk Stout paired with Central Coast local Brown Butter Cookie Co. will be hosting Milk & Cookies nights again in the first quarter of 2017 with new supporting point of sale and additional Firestone Walker beers.

Orval Day 2017 The Orval Trappist Brewery, located in a Belgian monastery founded almost 1,000 years ago, produces an ale beloved by everyone from consumers to chefs to writers to professional brewers, and it has been influential in the development of other beers made with Brettanomyces. Orval Day celebrates this epic Belgian Trappist ale, gives more consumers a chance to try it, makes for a busy day at participating accounts and benefits the charity, MAP International (a health and relief organization that partners with people living in poverty to save lives and develop healthier families and communities). Last year, about 150 participating accounts sold an extra 12,000 bottles of Orval on this day. Orval Day 2017 will be held on Saturday, March 25th. Once again, Merchant du Vin will donate a portion of the proceeds from Orval sales on that day to MAP International. Participating accounts will be listed on their website: merchantduvin.com/orvalday.php.

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The BeerGUY 2017: What’s in Store for Beer This Upcoming Year?

By Steve Hawk 2016 was an actionpacked year, full of brewery mergers, the consistent opening of new breweries and the continued dominance of IPAs. Will these trends continue in 2017? I spoke with brewers from across the country to get their predictions. Although opinions differed, everyone agreed that some sort of change is underway. Some predict continued experimentation with IPAs and other extreme hoppy styles, while others suggest a return and resurgence of easydrinking and more simplistic light lagers. There were also thoughts about quality, packaging and overall industry growth.

Here’s what several industry insiders had to say about beer trends in 2017…

“I

t’s pretty tough to predict, but I can tell you what I’d like to have happen. I would love to see a move away from the importance of beer styles altogether. A lot of people are trying to make beer that fits into a certain style. I prefer picking this flavor and that flavor to make something that I like. I don’t care about styles. I would love to see more people using a culinary approach to create beer – lagering just for a certain mouth feel and then adding exotic ingredients. Putting hops in ciders, but only to make the sweetness more approachable and effervescent. There are a lot of new people and breweries out there trying to prove themselves, so I think there are going to be a lot of interesting and different things coming in 2017.”

— Tim Matthews Head of Brewing Operations at Oskar Blues

“I

think there will be a continuation of the fruit beer trend. Larger craft breweries, like Sierra Nevada with their Torpedo Extra IPA, are beginning to combine fruit and hops, so I think that fruit IPAs are definitely here to stay. Beers with lower ABVs are what people seem to want, so breweries are working to find the right styles to fit that category. Saisons are growing overall. People are realizing they don’t have to be super spicy, so we are seeing more of that style, as well.

Fruit saisons are also becoming more common, so maybe fruity saison IPAs will be popular. Put those styles together and you’re going to have some cool things on your hands!”

— Trevor Hayward Co-founder of Evil Genius Beer Co.

“Q

uite a few people I have spoken with have been saying that lagers will soon begin to have a bigger presence in smaller craft breweries. Recently, I’ve even seen some of the local IPA/saison brewers starting to give more tank space to lagers. 2017 is going to be an interesting year for beer, and we are looking forward to it!”

— Andrew “Ruby” Rubenstein Head Cellarman at 2SP Brewing Co.

“I

n regard to industry trends for 2017, I see several things happening. First, I think canned beers will continue to rise in popularity. Cans are lighter, they better protect the beer against oxidation and photo-degradation and they also travel where bottles cannot.

Secondly, I think quality will continue to be of paramount importance.

2016 saw a surge in product recalls, mostly due to brewers expanding too quickly and not investing enough in quality control. That issue, coupled with the surge in new brewery startups, will compel beer customers, retailers and wholesalers to be on high alert for any quality issues.

Lastly, I believe that in the midst of all of the noise and clutter, the beer drinker will gravitate towards simplicity. We live in an age where it is important to distinguish between what is real and what is not. In my humble opinion, that will apply to the beer industry, and 2017 will be the start of separating what is authentic from what is ‘fugazi.’”

— Shane Welch Founder of Sixpoint Brewery

“I

n short, craft beer drinkers seem to be befuddled with all the choices.

What they really want is just a good, high quality craft beer.

When I offer people Dock Street Bohemian Pilsner or Dock Street Rye IPA, they breathe a sigh of relief. Yes, consumers seem to be going back to the basics… the tried and true!”

— Rosemarie Certo Owner of Dock Street Brewing Co.

“I

think that the IPA will continue to remain king in 2017, but I do believe we are going to see some shifts and growth from other styles. I particularly believe that the pilsner will see some development. I witnessed this first-hand at beer festivals, where an increasing number of people requested a non-hoppy style. The pilsner grew in popularity across the nation in 2016, and I think that trend will continue.”

— Jamie Queli Owner of Forgotten Boardwalk Brewing Co. The takeaway from these comments is that there is no general consensus. Ultimately, consumer demand will dictate the direction the industry will go. So keep your ears open and it will be a great year for all of us.

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®

3000 Meeting House Road Philadelphia, PA 19154

No matter how excited you are for March Madness, if you share the Corona State of Mind, you know that there’s more to life than wins and losses. Corona’s partnership with the V Foundation is both symbolic of this and a concrete demonstration of it, because with every purchase of Corona during this time period (March 1st through April 3rd), Corona will donate a portion of the proceeds to cancer research.

They’ll be continuing their ESPN partnership and this year’s 360° campaign will have paid social media support and a refreshed POS bundle. The creative features the new Corona Light packaging, strong basketball cues and the universally recognized cause ribbon that will inspire consumers who love the game, to now join the fight. To learn more about the V Foundation for Cancer Research, visit jimmyv.org.

Music is a way of life for Shiner; it’s in their DNA. Shiner is now the official beer of Austin City Limits, which is the longest running music TV series dating back to 1974. Shiner has two commercials per episode, which air nationally every week on PBS. From February through April, Shiner is sponsoring an enter-to-win contest (via text or through the Shiner website) featured on 12 pack cans, which includes a trip to a live studio taping of an Austin City Limits Episode and a custom Shiner-branded Epiphone Guitar.