IMPORTANCE OF DYNAMIC WEBSITE ( DREAMWORTH SOLUTIONS) The way you present something really matters in this age. Even a chocolate is presented in an attractive wrapping tied up with a satin ribbon. When something is presented in an attractive and decorated form, it adds to impression to some extent. Of course, the quality of the content that is presented is one aspect; however, the gift wrapping plays the same role as the sugar coating on the bitter pill. Sales and marketing thrive on enhancements and presentation. This is an era of digital marketing and the marketing source is the company website. So why make the website dull and static? Making it dynamic makes a lot of difference on account of several factors.
8 advantages of a dynamic website over a static website STATIC WEBSITE
DYNAMIC WEBSITE
Fixed format
Format can be customized
Simple and dull
Stylish and sophisticated Neat and well-organized look
Limited space, limited number of pages
Vast database for storing information
Difficult to upgrade
Can be easily upgraded by end user
Difficult to maintain designs
Easy to maintain although loaded with graphics and information
Difficult to access pages
Easy navigation through pages hence user friendly – useful for e-commerce sites and shopping portals
High maintenance costs
Lower maintenance costs
Cannot include social media links or online
Can link with social media, possible to
stores
provide online store within and make any number of landing pages
Cannot maintain control
More control over data hence SEO friendly
Thus, we observe that a dynamic website has several advantages over a static website. The information given in a static website reads more or less like information in a brochure. We can call it a soft copy of a brochure. Like a brochure, it has limited, unchanging content and the same number of pages. On the other hand, a dynamic website is interactive. It is updated from time to time. The content changes and the images change. There can be graphics, photo gallery and videos. You can send enquiries, register by filling forms and submitting them there and then, you can make payments, get confirmations and add products to your cart. You can order online and trace delivery of products. You can keep track of the number of visitors and get daily analytics of web content. You can upload blogs and get reviews. Considering the number of advantages, it is advisable to go for a dynamic website rather than a static one. Even if your business is small and static website requires less initial investment, you will reach a point when you will experience the need for a dynamic website, because your competitors have it already. So why not start digging the well in time? It will be a wise and discrete step for the growth of your business. Remember, this is a technology dominated world and static websites are already a past history. Keep your approach professional and make a website fit for web standards. After all, presentation matters. Dynamic website allows you to make an impressive and attractive presentation in the hyper competitive market.