Everything we’ve done in 2011

Everything we’ve done in 2011

Foreword by Renny Ramakers What is design today? Many people seem to be asking this question.

And it’s remarkable how many offer a similar response. At least, it was remarkable that the participants of a debate on the definition of design in Chengdu, China, offered similar answers, whether they came from Bangkok, Taiwan, London or New York.

One of the speakers, Emily Campbell suggested that instead of making resources, design could help people to become resourceful—rather than solving problems, designers could engage people to solve things themselves. Another speaker, Adrian Blackwell stated that design is always unknown—it is an open space in which people can produce new ideas. I stated that design today can be anything anywhere. Design does not only solve problems, it can also offer different perspectives. Design can open new horizons and offer unexpected possibilities. It can find a role in any aspect of daily life, and can even be invisible. Design does not only manifest itself through products, interiors, graphics, garments or buildings, but also through tools, services, scenarios, new business models and other ways of engaging with society.

it is never just products That is what we do at Droog. Sure, we do create new products but it is never just products. We now have an in-house design team and we continue to work with our network of external designers. Many of our products are related to the tools, scenarios and models we are working on. On a product level we are aiming for a mix of affordable and smart solutions, products with experiential and aesthetic qualities that hopefully won’t get easily thrown away, and a revival of everyday vernacular products in collaboration with non-Western design communities.

redesign leftovers And yes, we continue to redesign leftovers. Last November we presented 23 prototypes made from leftover stock from collaborating companies at the UP conference, where we also launched the underlying economic model of re-designing brand new but dead stock. It’s a follow up of Saved by Droog, the project we presented during the 2010 Furniture Fair in Milan with a collection of products made from stock purchased at online liquidations. With UP, our aim is to bring dead stock back into circulation,

Leftover medical supplies provided by Mediq for UP

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as an alternative to recycling, warehousing or the landfill. Redesigning leftovers not only reduces waste, it also redirects creative energy away from designing something new from scratch to working with the existing.

The project challenges our negative associations with styling, which can take on a significant role when addressing urgencies of our times.

During the UP conference, we discussed some pending issues, such as intellectual property and an almost unavoidable increase of the selling price when redesign is involved. We are now testing the feasibility of the UP model through various business cases.

everything is makeable, anywhere by anyone New products were presented with a model also at Design for Download, the project we presented during the 2011 Furniture Fair in Milan, which was selected as one of the top 25 ideas for 2012 by Wired magazine. In collaboration with experts from design, business, media and software development, we developed a model for a platform for downloadable design that is partly open for upload by the crowd and partly curated.

Selected designers and design companies will be invited to run a store on the digital platform, where they can decide how much customizing they will enable along with extended services that can be offered.

The platform does not only focus on production using high-tech digital technologies, but also on simply carpentry, traditional crafts and do-ityourself projects. We are aiming to establish a network of workshops all over the world to produce downloaded and customized designs locally.

The platform will be launched in 2012.

here, there, everywhere We began many new collaborations in 2011. With Today Art Museum in Beijing we have started a project on copying, with the thought that China’s negative copying image could be turned into something positive by linking copying to innovation. With Studio X Mumbai we did a workshop in the informal settlement of Dharavi, and with Z33 in Hasselt we are working on a project that explores the potential of post-national identity.

These projects are part of an ambitious series, Here, there, everywhere, initiated by the Droog Lab in 2009. The series proposes new directions for design by observing other ways of living, whether in remote areas or in metropolitan cities, translating local lessons into models with global relevance. Often my intuitive observations become the starting points and framework for the projects. In 2011, we presented three outcomes in the series—Open House, a model for providing services from home inspired by the service economy in New York, Fantastical Investments, an imaginary brand inspired by consumption habits in Russia, and Luxury of the North, new urban luxuries inspired by ways of surviving in the Canadian North. Three new themes will be launched in 2012, and the series will be published in a book, with interviews and essays.

discover your inner service provider In collaboration with Diller Scofidio + Renfro, Open House aimed to revive boring and financially troubled suburbs by helping people to discover their inner service provider and create a business in their home. The oneday event in the New York suburb of Levittown, together with a symposium 4

Love hotel, concept for Open House by Droog with DS+R

at Studio X aroused a lot of discussion in the press. The discussions inspired me to see whether this model also could be implemented in a totally different setting. We shifted from the prototypical middle-class American suburb to Tarwewijk, a district of Rotterdam inhabited by a multicultural population with a considerable amount of unemployment and illiteracy, yet with many hidden business activities taking place unofficially. With Jan Konings, Kosmopolis Rotterdam, Netherlands Architecture Institute and invited designers and locals, we are currently exploring how Tarwewijk could become a business district. This model will be presented in 2012.

durability + fantasy In Moscow I was inspired by Russia’s rich tradition in literature, on the one hand, and by a lavish consumption of all things with diamonds and gold, on the other. This paradox formed the brief given to a design team led

by Daniel van der Velden of Metahaven in a project in partnership with Strelka Institute for Media, Architecture and Design. On their research trip to Moscow, the team discovered that these seemingly conflicting ways of consuming can be reduced to passion—to a love of fiction and fantasy as forms of escapism. This need for escapism emerged from a context of institutional mistrust. Russia is a place where money is said to be dust, something not for saving but for spending on more reliable things. We realized that spending on fiction and durable goods could be seen as an investment, a notion that contradicts our feelings of guilt associated with consumption. The thought that acquiring durable goods can be a survival strategy made me think about our notion of the aesthetics of sustainability. If goods are durable, why do they have to look so austere?

We seem to think that there is a connection between “saving the environment” and an aesthetic that is bare and grey. We seem to think that sustainability is austerity, moderation, consuming less. If products are designed as an investment, there is no need to our pre-conceived notions of sustainable aesthetics. The collection was exhibited at Droog Amsterdam with a lively debate in September 2011.

Fiction is Survival by Droog with Metahaven

did Droog change?

Yes and no. In the early days, our presentations concentrated on products. But for sure, these products were telling stories. They showed a different perspective on design. They distanced themselves from the perfection and stylishness of design with a capital ‘D’ and connected to ordinary life with all its imperfections. Quite a number of these products became iconic, like Chest of drawers by Tejo Remy (1991), Knotted chair by Marcel Wanders (1996) and Tree-trunk bench by Jurgen Bey (1999). These products addressed themes like overconsumption and overproduction, simplicity and innovation through a craftsman’s approach to high technology. A few years later, we began to launch projects because we sought to create a coherent message. Well-known projects like Do create (2000), Hotel Droog (2002) and Go slow (2004) aligned with a similar mentality. These projects aimed to stimulate user interaction and awareness of processes, to bring retired people back in the production process and to demonstrate that one can create a great experience with a minimum amount of design.

The products and projects of those days anticipated the insights of today.

What we did in the past few years and what we are continuing to do, is to explore new levels of design. We are continuously redesigning ourselves.

But the spirit remains the same.

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7 highlights

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07. Droog Lab in China

We began our collaboration with Today Art Museum in Beijing on the theme of copying.

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06. Faรงades & functions by you

Here are some of the customized designs made by visitors to our presentation in Milan.

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05. Old masters wallpaper

Always wanted a Vermeer or Rembrandt on your wall? Now you can have them all.

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04. Phyllis’ classroom

Drive-way classroom PS72 enabled homeowner Phyllis to teach again.

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03. Too beautiful to hide

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02. Time is Life carpet

Spanning all your life phases, this carpet is a durable investment.

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01. UP

We developed an economic model for creating new products with dead stock.

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Here’s every– thing else.

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Projects

Design for download Milan April 13th – 17th

“With the opening up of the design industry to consumers now empowered with easy-to-access and low-cost design and production tools, the role of curation becomes ever more important.” – Renny Ramakers

During the Salone del Mobile in Milan in 2011, Droog presented furniture and accessories designed for download by EventArchitectuur and MinaleMaeda, including CNC cut tables, cupboards, desks, side tables, shelves, couches and 3D printed electrical outlets, flowers and charms. Droog also presented digital design tools that allow ordinary computer users to easily make functional design decisions, automatically generating blueprints for local execution in various materials. The tools also enable communication between designer and customer, streamlining and lowering the cost of a custom design process.

The presented products have been customized by Droog for its collection.

Droog also presented the outcome of its Design for download investigation, announcing the coming of the first platform for downloadable design, which will feature curated and open content, easy-to-use parametric design tools and a network of local low- and hightech manufacturers. The launch of this platform, featuring various brands and institutions alongside Droog, will occur in 2012. The platform will not only include products, but also architecture, home accessories, fashion, food, wearables, inventions and more.

Design for download is an outcome of a project by Droog Design and Mediagilde. For this project we collaborated with consultants Cathal McKee (CMK1), Catherine Jasserand (Ivir), Hans Lensvelt, Institute of Relevant Studies (Giovanni Innella and Agata Jaworska), Joris Laarman and Michiel Frackers. Digital design tools were developed

by Studio Ludens. The project has been initiated by Droog and was made possible by Agentschap NL.

The event was a great success, attracting many members of the public, the press and the design community. Visitors watched a video on design for download and could customize their own versions of the furniture that was on display with interactive software. Droog also hosted two breakfast events for the press and invited guests, and conducted guided tours for visitors. Visitors also shopped at the supermarket pop-up Droog store.

Visit Droog’s blog to read interviews with Renny Ramakers, design studio Event Architectuur, design duo Minale-Maeda, interaction designers Studio Ludens and to watch the video on Design for download.

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Box-o-rama

by EventArchitectuur Design for Download

“The interesting part of dealing with digital media is that they have their own limits.

The most difficult aspect is that there’s no sense of touch involved. We love the gravity tool, which comes into play in Boxo-rama when customers put boxes on top of each other. Gravity is introduced in a digital sense and it’s one of the first steps for getting a feeling for the object.”

- Herman Verkerk Create your shelving composition by selecting and arranging scalable enclosures. The dragging and dropping of boxes gives an endless range of options.

Façades & functions

by EventArchitectuur Design for Download Digital one-off

by EventArchitectuur Design for Download

Playing with electricity

by EventArchitectuur Design for Download

Data is infinitely reproducible but not when connected with time-based events. Digital one-off is an online event in which you can upload your inventory and images of your interior for an online competition.

EventArchitectuur will offer five selected uploaded interiors a unique design.

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Simply match a façade typology with functions of your choice to make a desk, cabinet or closet.

With many other users making their own combinations, you are contributing to a growing collection of furniture.

Three-dimensional printing makes even the most mundane massmanufactured objects a matter of choice. Electrical sockets, one of the least considered yet most common interior details, are transformed into playful points of interest in four designs. Using an open fi le, you can make your own, and share them online with others.

Virtual florist

by Minale-Maeda Design for Download

Inside-out furniture

by Minale-Maeda Design for Download Wanna-be wardrobe

by Minale-Maeda Design for Download

Taking the principles of Gerrit Rietveld to the downloadable realm, this inside-out furniture series makes construction easy and attractive, with brackets and construction details becoming distinctive features. The connections can be 3D printed to suit various sizes of wood, which only need to be cut to length and drilled. Available in various sizes, materials and bracket colours.

Reversing the defining characteristics of flowers, these rapid prototyped flowers don’t decay, have an absence of A furniture system of infinite colour, and can be 3D printed variations is made from standard without regard to season or wooden frames and metal location. Delicate and precious fasteners. It can be dressed with like real ones, they have a look the fabric of your choosing, or you and feel that gives them a life of can even buy a few outfits, and their own. Make a bouquet with change them from time to time. your own assortment.

Simplicity of construction meets choice.

Vanity charms

by Minale-Maeda Design for Download

Now that anything can be rapid prototyped, you can order that which you have always wanted as a charm. For wanna-be business heroes, creatives, geeks, beauty queens, shoe lovers, pet lovers, or Droog collectors, these charms suit any personality. You might find that the charm is better than the real thing.

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Here, there, everywhere: Open house Studio X New York & Levittown April 23rd

“Part of a shift from hyper-consumption towards collaborative consumption, Open house is an architectural outgrowth of a revolutionary re-adjustment of capitalist values, ones which mix with social values.” - Charles Renfro

Washing machines sit idle most of the time. Homes offer views that mostly go unnoticed. At the same time, housing foreclosures are on the rise and ready-made jobs are not easy to find. Inspired by the service-oriented mentality of New York, Open house by Droog in collaboration with Diller Scofidio + Renfro is a movement in which suburban homeowners supplement their income and develop a new vocation by offering home-made services and facilities to the public.

Open house encourages self-inventiveness, offers ideas, and proposes new models for suburban housing, striking a new balance between the private and public realm. Starting with an economic argument for the struggling middle class, the proposal also addresses the challenges posed by urban sprawl and single–owner consumption. The new residential marketplace not only brings more capital and density to the neighbourhood, it also increases social cohesion through service exchange.

Open house took place on Saturday, April 23rd. The event was kicked-off with a wellattended symposium at Studio-X New York, followed by a bus trip to Levittown, where visitors could view and participate in nine house installations in the neighbourhood, designed and executed by architects, designers and artists in collaboration with the homeowners. One of the installations showcased concepts for future open houses, with proposals for new housing configurations and regulatory modifications.

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Visit www.openhouse2011.com and Droog’s website and blog to see more material. The event received extensive local and international press coverage and reviews by publications such as Architectural Record, Dwell, FastCo, Levittown Patch, Levittown Tribune and the New York Times.

Team Director: Renny Ramakers Lead designers: Diller Scofidio + Renfro Design team: EFGH (Hayley Eber & Frank Gesualdi), Claudia Linders, Frans Twisk House installations: Alex Schweder La with Jessica Rivera and Adam Bandler, Austin + Mergold with Spencer Lapp, Claudia Linders, EFGH with Irina Chernyakova, Fake Industries Architectural Agonism (Urtzi Grau & Cristina Goberna), Freecell (Lauren Crahan & John Hartmann), Janette Kim and Erik Carver with Gabriel Fries-Briggs, L.E.FT (Makram El Kadi & Ziad Jamaleddine), The Living (David Benjamin & Soo-in Yang) and Livia Corona Homeowners: Jose & Carina Barsallo, Phyllis Dalton, Polly Dwyer, Jim Hudak, Dawn Occhiogrosso, Rich & Lisa Santer, Anita Thompson, Ann Torcivia (coordinator), Lisa & Leo Vanderberg Consultants: Reinhold Martin, Heleen Mees, Mark Wasiuta Content & project manager: Agata Jaworska Interns: Daniela Dossi, Rachel Harding, Katrin Murbach, Libby Scarlett Photography: Naho Kubota Symposium partner: Studio-X New York, GSAPP, Columbia University

Open house #1: House Dress

by L.E.FT (Makram El Kadi & Ziad Jamaleddine)

Inspired by the suburban housedress of the 1950s, House Dress takes the domestic garment onto the architectural scale to make an exclusive suburban event space. Suspended from the roof and hanging just above the knee, House Dress conceals enough to create a sense of intimacy, yet reveals enough to create a public spectacle. The homeowner, an avid gamer, invites lucky neighbors to join in on one of several ongoing games. A suburban casino takes hold, and here, the house always wins.

Open house #6: Attention Clinic by Claudia Linders

“When you are 82 years old, people often ignore you because they think you don’t know anything. I was thrilled to find out people wanted advice from me.” – Polly Dwyer, Attention Clinic

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Here, there, everywhere: Fantastical Investments Droog Amsterdam September 22nd - October 4th

The team observed that acquiring Prescription is Insurance durable goods can be a survival

by Droog with Metahaven strategy, akin to hoarding or Fantastical Investments investing in gold, and that consuming fiction and feeding the imagination is equally critical to one’s capacity to thrive.

These principles formulated the Fantastical Investments luxury brand proposition, inspired

by Russia but aiming for more universal impact.

“Fantastical Investments brings together imagination, luxury and survival, anticipating a gradual dissipation of the 20th century institutional backup for civil life,” says Daniel van der Velden. The brand “thrives on some of the darkest sentiments currently around in Western culture, but gives them a positive turn.”

Fantastical Investments—the outcome of Droog Lab’s study of consumption habits in Russia—is an imaginary luxury brand.

By Droog with Metahaven, Fantastical Investments was presented on Thursday, September 22nd with a panel discussion and exhibition at Droog Amsterdam. Unveiling a collection of nine products, the brand acted as a vehicle for discussion on the co-existence of fiction and survival in a new vision on luxury.

“Russians have a deeply engrained reading culture; one can find literary classics in any supermarket. At the same time, they are known for their lavish spending on luxury goods. Our intention was to understand the relationship between these apparent contradictions in developing a new model of consumption inspired by Russia,” says Renny Ramakers.

As part of the Strelka 2010 summer program, the Droog Lab design team led by Daniel van der Velden discovered that many consumption patterns in Russia emerged from a context of institutional mistrust. “Western countries have often been perceived as an example of the future towards which Russia is moving to. However, in the world of rising uncertainty and institutional instability Russia may be considered as a looking glass that for the last 20 years has been offering the Western countries the reflection of this coming future,” stated sociologist and economist Olga Kuzina in conversation with the team.

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The panel discussion, moderated

by Farid Tabarki, included Renny Ramakers, Daniel van der Velden, Olga Kuzina (economist and sociologist), Sjeng Scheijen (specialist in Russian culture, Leiden University) and Agata Jaworska (Droog). Issues ranging from the role of fantasy in design, the aesthetics of sustainability and the current predicament of austerity were discussed in a lively debate with lots of participation from the audience. A review of the panel discussion and opening

by Gabrielle Kennedy can be read on www.design.nl Team Director: Renny Ramakers Lead designer: Daniel van der Velden (Metahaven) Design team: Michèle Champagne, Digna Kosse, Totan Kuzaembaev, Pavel Milyakov, Studio Droog (Andrew Brash, Rachel Harding, Sander Hofstee, Marielle Janmaat, Agata Jaworska, Jorge Mañes, Simon Phillipson, Renny Ramakers, Martijn Schönfeld) Consultants: Olga Kuzina, Sjeng Scheijen Content & project manager: Agata Jaworska Graphic design: Metahaven Partner: Strelka Institute for Media, Architecture and Design

Investment is Invisibility

by Droog with Metahaven Fantastical Investments

A lifetime of pills for real and imagined pains and pleasures.

A discrete way to secure value.

Each screw is 32 grams of 24-carat gold.

Excess is Essence

by Droog with Metahaven Fantastical Investments

A surplus of ephemerals like earth and pigments stashed for years of intensive use.

Fantastical Investments Daniel van der Velden When you search for “Russian millionnaire,” Google asks: “Did you mean Russian billionnaire?” In Russia, the extreme wealth possessed by some has taken on forms that have little to do with capitalism proper, but remind us more of some czarist ancien regime. The belief in “hard work” and “rugged individualism,” which made neoliberals feel good about themselves, are absent. The sociodemocratic belief in a predictable system of equal opportunities and entitlement are also absent. Instead, there is glamorous desperation and catastrophic optimism, or, as we could also say, fantastical pessimism.

The Russians do not live in the illusion of order and perfection that many of us inhabit. Most Russians, according to the Economist, do not plan for more than two years ahead, and even this relatively short timespan can be considered an eternity by Russian standards. They have already given up faith in the government. An incessant production of fiction and fantasy is needed to cope with reality.

This, we argue, is the Russian “lesson” for design. We shall name it “Fantastical Investments.”

One of our team members, the architect Totan Kuzambaev, told us about his friend, who ownes not one, but two Porsche sports cars.

Asked why he had two, his friend

answered he needed one to drive, and the other for the spare parts.

We believe this type of consumption is distinct from the culture of “shopping”—though, of course, retail plays a strong role in the Russian cities with their megamalls and Bugatti stores. Consumerism here has nothing to do with the imperative to keep the economy going, as George W. Bush ordered the Americans to do after the 9/11 attacks. It has nothing to do with a naive embrace of the blessings of capitalism after the Iron Curtain had been lifted.

Austerity is the opposite of fantastical investments. Austerity is an ideology. Western governments, through their austerity measures and their deep belief in their benificial effects, are simply taxing their own people for money already spent on, and by the financial system—but that is not the point here. The point is that there is an inherent lack of imagination to austerity.. Religion gave salvation.

Consumerism gave satisfaction.

Austerity gives nothing. IIt offers ultra short-term employment opportunities in a bleak, neoliberal Gulag. It offers well-educated, shiny politicians, stripping constituents of their ability to finish school. IIt is deeply unfair, but let us concentrate on austerity’s single major flaw; that it prohibits pleasure.

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The Fantastical Investments project, in this initial stage, has tried to save pleasure from austerity. IIn that respect, Russia comes as an exemplary case. As Renny Ramakers intuitively and rightly sensed in the three-line summary that was given to me at the start of this project, there is a yet undetected connection between fiction and luxury, where the commodity performs a different role than the legitimization and glorification of capitalist achievement; a role that is indeed more analoguous to that played by fiction or art.

In the West, luxury gadgets perform the role of reward—I’ve earned it, I’ve deserved it—the protestant in us dislikes diamonds so has to find an extreme legitimization of their possession. He has to find rational rules to justify why we would want to own two armor-clad yellow Lamborginis, a luxury yacht that looks like a Stealth bomber, and so on.

This rationalization is completely fake, and Russia knows this. There is no rational explanation why we would want or need a diamond-plated Mercedes. Russia is more ready than we are to admit pointlessness and absurdity.

Neoliberalism tries to tell us that diamonds are the pay-off after a life spent working. Russia tells us, more convincingly, that diamonds are the pay-off after a life spent not working.

So, what is the difference between a diamond and a piece of fiction, a 22

story that is a shelter, an storage that is armour, a prescription that is an insurance—to name but a few of the slogans inspired on the products.

To this end, we need to look at the relationship between design and time. Some of the pieces in Fantastical Investments assume that you will spend a lot of time with them, and in them, rather than dispose of them, although of course also that remains a possibility. Fantastical Investments, if given the choice, would shamelessly prefer quantity over quality. The bath, for example can be read as an ultra-hedonistic piece of escapism—a fair point. But just look at the sheer quantities of additives stashed in its grid; and compare these to the shamefully small tester bottles and containers sold at the health stores we all love to hate.

Our carpet reaches 13 meters and spans your life. You begin your life in white, then evolving into simple geometry, the patterns that offer a sense of repetition and reassurance.

Then you become embroiled in a Persian carpet of life experiences, until finally, white takes over again.

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Fiction is Survival poster by Metahaven

WIJkonomie Tarwewijk Rotterdam September – February 2012

Saved by droog. at Laboratory of the Future Centre for Contemporary Art Ujazdowski Castle, Warsaw October 17th – January 15th 2012

WIJkonomie Tarwewijk is a follow up of Open House, the outcome of Droog Lab project in collaboration with Diller Scofidio + Renfro which took place in Levittown, New York, and it is also the next step of a collaboration between Jan Konings and Kosmopolis Rotterdam, who have been engaging with residents in Tarwewijk to stimulate bottom-up business in the area.

WIJkonomie Tarwewijk be presented at Netherlands Architecture Institute in February 2012. There will be several installations in the neighbourhood and strategic proposals presented to decision makers.

The event is made possible by Stichting DOEN. The goal is to visualize and build on existing social and economic networks in Tarwewijk, and to develop new tools and strategies to strengthen the economic and social vitality of this area.

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Saved by Droog at Laboratory of the Future was the first comprehensive presentation of Droog’s commitment to the use of unwanted material from the Nineties until today. The presentation featured classics like Chest of drawers and Rag chair, along with Saved by Droog, a product collection made with leftovers purchased at online liquidation auctions in 2010.

The UP conference MachinegebouwWestergasfabriek, Amsterdam November 3rd

“Everyday, tonnes of sellable products are recycled or simply destroyed worldwide, resulting in an unacceptable loss of material and energy. Recycling in practice is down-cycling. Many recycled materials are processed into inferior products” – Renny Ramakers

UP, a new economic model for upping the value of dead stock through design was launched by Droog with the UP conference on November 3rd. The first line of UP products was unveiled, using stock from collaborating companies including Makro, van Gansewinkel, Vlisco and Mediq.

At the UP conference, designers, manufacturers, industry experts and sustainability pioneers discussed the possibilities (and impossibilities) of redesigning unsold goods to bring them back into circulation. Speakers included Maurits Groen of Maurits Groen Milieu & Communicatie, Jean-Pierre Bienfait, CEO Makro Nederland, Jan Jongert of 2012Architecten and Renny Ramakers. The conference was concluded with a panel discussion moderated by journalist, author and strategic advisor Mark Blaisse (Pilgrims Consultants).

Questions that were raised include: to what extent are companies willing to acknowledge that a product is not sellable, what are the intellectual property right issues associated with redesign of existing products, what are the financial implications of the model, how will redesigned products be perceived by the market and should the redesigned products be branded as UP or should they return anonymously into the production process. A summary of the conference can be read on Droog’s blog. The conference was also featured by publications such as Volkskrant and Parool.

UP is an outcome of “New is the New New,” a governmentfunded investigation into the value of dead stock, initiated by Droog Design Foundation. It is the latest undertaking in Droog’s commitment to unwanted material, which began in the Nineties. Resourcefulness relevant to our times, UP represents a commitment to reappropriating industry leftovers in order to bring them back into circulation.

UP is in collaboration with 2012Architecten, Isabel Berglund, Mark Blaisse (Pilgrims Consultants), Call for Action, CMK1, Committee, Jenske Dijkhuis, Makro Nederland, Mediq Suomi (Finland), Rotor, Royal Leerdam/Libbey Europe, Sebastian Straatsma, Studio Droog, Van Gansewinkel Groep, Annelys de Vet, Vlisco, Wegter Grootverbruik BV. The project has been made possible by Agentschap NL.

Shoes by Studio Droog UP

Material: carpet (supplied by 2012Architecten/InterfaceFlor), leather laces

Pencils by Ruben Iglesias UP

Material: magazines, catalogues, graphite

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Puzzle / building blocks

by Committee UP

Briefcase by Studio Droog UP

Toys by Isabel Berglund UP Material: cutting board (supplied

by Makro Netherlands), wood veneer

Material: trays (supplied by Makro Netherlands), foam, leather, fixings

Material: plastic tube (supplied by Mediq Suomi), wool Lamp by Jenske Dijkhuis Produced for the UP collection

Snack set by Studio Droog UP

Material: airplane window (provided by 2012Architecten/Air Salvage International), LED strip

Material: glass (supplied by Royal Leerdam / Libbey Europe), coating, spoons

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Record by Studio Droog. Material: X-ray film (supplied by Mediq Suomi), printing

Here, there, everywhere: A.B.C.D.E.—an open discussion on design process Studio X Mumbai November 18th

“Production of ordinary goods was replaced by experiments in new ways of engaging, involving input both from the designers and the producers. As designers we had to adjust our attitudes to work within this system” – Bas Princen

On Friday, November 18th, Studio X Mumbai hosted A.B.C.D.E.— an open discussion on design process, presenting studies from Droog Lab’s 11-day workshop led by Bas Princen in the informal settlement of Dharavi, Mumbai.

“Designers often have a desired outcome in mind, and the design process becomes a means of realizing this pre-determined outcome. We are investigating how the unique qualities of an informal economy might inform different ways of working for designers,” says Renny Ramakers.

Starting with a diagram found with a Google search on Indian mathematics, the team engaged with producers in Dharavi, creating iterations of the diagram as a means to understand the equation and to develop a way of working with each other. Each iteration is a study that generates the next, blurring the boundary between study and object, tool and result, in an open-ended process that builds upon the capacities of the system.

“The abstract diagram was a way of breaking routine for the designers and the producers,” says Bas Princen. “Production of ordinary goods was replaced by experiments in new ways of engaging, involving input both from the designers and the producers. As designers we had to adjust our attitudes to work within this system.”

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The discussion, moderated

by Rajeev Thakker (Studio X Mumbai), included Renny Ramakers, Bas Princen, Quaid Doongerwala and Shilpa Ranade (DCOOP Architects), Ishan Khosla, Eric Klarenbeek, Jorge Mañes, Rahul Srivastava (URBZ), Ranjana Dani, (MIT Institute of Design, Pune), Radhika Desai (Domus India), Rohan Shivkumar (architect), and Agata Jaworska (Droog) in conversation with the audience. A review of the event was published by Domus. Look out for part two of this project coming up in 2012.

Team Director: Renny Ramakers Partner: Rajeev Thakker (Studio X Mumbai) Media partner: Radhika Desai (Domus India) Lead designer: Bas Princen Design team: Quaid Doongerwala and Shilpa Ranade (DCOOP Architects), Ishan Khosla, Eric Klarenbeek, Jorge Mañes Consultants: Ranjana Dani, (MIT Institute of Design, Pune), Matias Echanove and Rahul Srivastava (URBZ), Rohan Shivkumar (architect), Lilet Breddels (Archis/Volume) Content & project manager: Agata Jaworska Studio X team: Adrienne Thadani, Nicola Antaki, Soumya Raja

Here, there, everywhere: Global hub – project kick-off Singapore November 21st – 23rd

Invited by the Embassy of the Netherlands in Singapore, Droog visited Singapore to explore the theme of a global hub as a Lab project. Renny Ramakers and content and project manager, Agata Jaworska, met with individuals and organizations from the private and public sector, including various design agencies, Philips Design, Singapore Furniture Industries Council (SFIC), Singapore Design Council (DSC), National University of Singapore and Nanyang Technological University.

The project is currently being launched and will be presented in 2012.

On December 8th, University of Alberta hosted a Luxury of the North lecture series and panel debate featuring Pirjo Haikola (The Why Factory), Christien Meindertsma, Agata Jaworska (Droog), with our project partner Tim Antoniuk (University of Alberta) and invited local voices Joey Hundert, Shafraaz Kaba and Geoff Lilge. The discussion was moderated by Gavin Renwick.

Here, there, everywhere: Luxury of the North Gladstone Hotel, Toronto November 30th University of Alberta, Edmonton December 8th

The Canadian North is simultaneously characterized by scarcity and abundance.

Its extreme qualities—extreme coldness, remoteness, lightness, darkness, feasts and famines— shape people’s living practices and ways of using resources. In partnership with Tim Antoniuk of University of Alberta, Luxury of the North by Droog with Cynthia Hathaway, Winy Maas (MVRDV, The Why Factory) with Pirjo Haikola (The Why Factory) and Christien Meindertsma explored how qualities of the Canadian North can inspire new urban luxuries and future city concepts.

Outcomes were presented to the public in Toronto and Edmonton.

On November 30th, Toronto’s Gladstone Hotel hosted a wellattended discussion on XXL City with a tasting of giant foods.

Participants included Renny Ramakers, Cynthia Hathaway, Mark Gorgolewski, Tim Antoniuk (University of Alberta) and Agata Jaworska (Droog), with moderator Misha Glouberman.

Chef Marc Breton prepared three tastings made with a locally grown giant pumkin.

Arctic Imports by Winy Maas (MVRDV, T?F) with Pirjo Haikola (T?F), Mick van Gemert (MVRDV, T?F) and Ania Molenda (T?F) Mental and natural qualities of the Arctic inspire five future city concepts by The Why Factory.

Each of the city concepts— Horizon city, Endless backyard, No noise (shown above), No safety and Artificial suns—explore how a quality found in the Arctic might result in a different urban landscape, urban form and architecture.

Wild bone china Wild tea herbarium

by Christien Meindertsma Often people who do not live in nature are either very protective of it, or don’t care about it at all.

Seeking a new way to harvest the land within an ecosystem, Christien Meindertsma developed a Wild tea herbarium and Wild bone china from plants and animal remains found in a nature reserve in the Netherlands.

Team Director: Renny Ramakers Partner: Tim Antoniuk, University of Alberta Media partner: AZURE Magazine Design team: Cynthia Hathaway, Christien Meindertsma (Flocks), Winy Maas (MVRDV, The Why Factory) with Pirjo Haikola (The Why Factory), Mick van Gemert (MVRDV, The Why Factory) and Ania Molenda (The Why Factory), Stuart Sproule (Red Flag Design) Illustration XXL City: Max Klaentschi with Rachel Harding (Droog) XXL chef: Marc Breton Consultants: Ole Bouman (Netherlands Architecture Institute), Ed van Hinte Content & project manager: Agata Jaworska Droog interns: Andrew Brash, Daniela Dossi, Jorge Mañes, Tom Merrell, Katrin Murbach, Simon Phillipson, Libby Scarlett Supported by: Canada Goose, Gladstone Hotel Special thanks to giant vegetable growers Luke and Christina Melnyk, John Vincent and Brad Wursten

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XXL City by Cynthia Hathaway Luxury of the North

Inspired by the Inuit practice of sharing large mammals for food, Cynthia Hathaway proposes the production and engagement with giant vegetables and animals as the starting point of new city development. An indooroutdoor facility incorporates growth, processing, cooking, dining, preserving and shopping.

Drawing people to live in close proximity to their food source, XXL aims to attract people to come to the food source instead of the other way around.

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Here, there, everywhere: The New Originality: lessons from China research trip, Shenzhen, China December 11th – 17th

“In China, some things are not designed. They are produced.”

– Xiaodu Liu

China, especially in the Shenzhen area, has always been known for the bluntness of its copying.

With the current rise of creative industries in China, the country is undergoing a mind shift. Its aim is to replace the “Made in China” image and to follow the Western model of creativity and originality.

At the same time, in the West we see the rise of the open design movement, which is underpinned by a strong criticism of copyright.

Regardless if we are for or against open design and co-creation, we have to admit that a rigid system of copyright laws can block creative thinking. Since copying is deeply rooted in Chinese culture and is not seen as something negative, we believe China can be a model country for new understandings of originality.

The New Originality will look to the hub of copycat culture in search of new incentives, new business models, and new ways of developing original thought. The New Originality links copying to innovation.

The project was kicked-off with a trip to Shenzhen from December 11th – 17th, where concepts were developed and public lectures and debates were held at Fangsou in Guangzhou and at OCT Art and Design Gallery in Shenzhen. Outcomes will be presented in 2012 at Today Art Museum.

Team Content direction: Renny Ramakers, Li Degeng (Today Art Museum) Local partner: Today Art Museum, Beijing and OCT Art and Design Gallery, Shenzhen Designers: Ed Annink, Richard Hutten, Xiaodu Liu, Stanley Wong Droog team: Rachel Harding, Marielle Janmaat, Agata Jaworska

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Here, there, everywhere: Belgium: Identity matters? research trip, Brussels and Hasselt December 17th – 20th

Clinging to one’s identity can cause a lot of hardships— stagnation, cultural clashes, alienation and political instability.

One of the original six founders and home to the current capital of the European Union, Belgium now holds the world record for the longest period without government. As one of the few countries lacking a quintessential national identity, the Droog Lab believes Belgium could be a model for how individuals, companies and institutions could formulate their future identities. Led by Erik Kessels and in partnership with Z33, the project will explore the value and real potential of (no) identity.

The project was kicked-off with a research trip to Brussels and Hasselt. Outcomes will be presented in 2012 in partnership with Z33.

Team Director: Renny Ramakers Lead designer: Erik Kessels (KesselsKramer) Partner: Jan Boelen (Z33) Design team: Helmut Smits, Jessica Gysel, Lernert & Sander, Thomas Lomee, Jurian Strik Consultants: Walter Bettens (DAMn magazine), Huda Smitshuijzen AbiFarès (The Khatt Foundation) Content & project manager: Agata Jaworska Droog interns: Andrew Brash, Jorge Mañes Image: One second of silence by Edith Dekyndt

Lectures, events and more

Dusk/dawn mirror wins best domestic design January 21st

Dusk/dawn mirror by MinaleMaeda for Droog was named one of best domestic designs in the seventh Wallpaper* Design Awards. According to Wallpaper, “eleven major awards have been chosen by our panel of six international judges, but the 60 or so remaining have been nominated and fought over

by Wallpaper* staffers and our international network of contributors.”

Dusk/dawn mirror is inspired by a reflection on a pool of water of the sky at dusk or dawn. Hung one way, it reflects dusk, and hung the other, it is dawn.

Discussing Dutch fashion Amsterdam International Fashion Week January 29th

Connecting The Past and The Future Graphic Design Museum in Breda February 15th – May 29th

In 2011, Amsterdam International Fashion Week and Vodafone presented the first Vodafone Creative Corner – a space at the main location of AIFW where visitors could meet each other and discuss.

Darwin chair by Stefan Sagmeister for Droog was featured at Connecting The Past and The Future exhibition at the Graphic Design Museum in Breda, The Netherlands. The exhibition featured an overview of the Museum collection with works from the 20th and 21st centuries.

Renny Ramakers was invited to participate in a discussion at the Vodafone Creative Corner together with participants from the fashion industry on Saturday, January 29th. The public discussions were led by Professor of Industrial Development and Innovation and lecturer in Art, Culture and Economy, Dany Jacobs.

Lecture at Design Indaba CTICC Conventions Square, Cape Town, South Africa February 24th

Renny Ramakers presented a lecture at the Design Indaba 2011 Conference and Simulcast on February 24th. Design Indaba 2011 took place at the at the Cape Town Convention Centre and included the Design Indaba Conference and Young Designers Simulcast from February 23rd – 25th, and Design Indaba Expo from February 25th – 27th.

Spotted in Il Buco Athens February 16th

BerlinFashion.TV interviews Renny Ramakers Droog Amsterdam February 9th

Lecture at De Invasie van Kortrijk!

Buda Libre XL, Kortrijk, Belgium March 19th

Ignite Amsterdam 6 February 9th

85 lamps and Red revisted were spotted in Il Buco, an Italian Droog Lab’s content manager, restaurant opened in Psirri, Agata Jaworska presented work Athens’s up-and-coming district in progress for the Fantastical sometimes described as the Investments project led by Daniel Soho of Athens. The restaurant van der Velden (Metahaven) at was designed by the AthensIgnite Amsterdam 6, Mediamatic. based Sotovikis and is located on the third floor of a neo-classical building, with views of the Acropolis.

Renny Ramakers presented new projects, including the Droog Lab and Design for download at De Invasie van Kortrijk! The event also featured work by 70 young designers, and a lecture by Trui Moerkerke and Herman Konings.

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Design for download Droog Amsterdam April 28th – May 15th

The Living Museum May 31st

Guest editor for Jotta July 27th Tensnake Live + June 6th

Droog’s presentation during Salone del Mobile 2011 in Milan was brought to Droog Amsterdam where visitors could create their own furniture and see the designs by Minale-Maeda and EventArchitectuur for Droog during the DesignSALON/ event.

Lecture: Design is Design, Art is Art, And now and then the twain will meet Den Frie Centre of Contemporary Art, Copenhagen May 12th Renny Ramakers presented a lecture on Art Design, as part of the exhibition OVERLAP, organized by Den Frie Centre of Contemporary Art.

Dutch profiles: Droog by DutchDFA May 30th

Dutch Design Fashion Architecture (DutchDFA) published a short documentary about Droog as part of its Dutch Profiles series. Dutch Profiles are short documentaries about architects, graphic, product and fashion designers in the Netherlands. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects.

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Artist Franck Bragigand launched The Living Museum, a selection of painted actions realised around the world by the artist.

As an on-going museum, new performances will be added in the future. Amongst works realized in Japan, Canada, Russia, United States, Morocco and elsewhere in Europe, seven videos feature projects with Droog.

Renny Ramakers was a guest editor of Jotta.com.

Designed by Droog and handcrafted by The Vinyl Factory, Tensnake Live + album by Hamburg-based electronic music New photography artist Tensnake was been released August 3rd in a limited edition of 1000.

Open Design Now July Jewel 2F2M Droog Las Vegas June 3rd – September 5th

Droog released new product photography for Strap, Hang on easy, Shadylace parasol and Birdhouse by CMK1.

Two female (Fleur Goedendorp and Iris Nieuwenburg) and two male (Ted Noten and Marc Monzó) jewellery designers presented their latest work at the Droog store at The Cosmopolitan of Las Vegas.

Open Design Now: Why Design Cannot Remain Exclusive is a production of Premsela Netherlands Institute for Design and Fashion, Waag Society and Creative Commons Netherlands in association with BIS Publishers. Launched in July, the book features an interview with Renny Ramakers along with contributions from amongst others, John Thackara and Bre Pettis. The book examines new business models and issues of copyright, sustainability and social critique. Case studies show how projects ranging from the RepRap self-replicating 3D-printer to $50 prosthetic legs are changing the world.

The Collector Droog Las Vegas September 29th - December 1st

Mercure Culture Prize Paper bone chair at Rijksmuseum September Rijksmuseum Amsterdam August 30th

Visitors from Israel Droog Amsterdam October 24th Tal Erez, design mentor at Integrated Design at Holon Institute of Technolongy, Israel (HIT) visited Droog with thirteen students for a discussion with Agata Jaworska about design research and the ambitions of the Droog Lab.

The fall-winter collection 2011

by Christophe Coppens was on show and for sale at Droog Las Vegas. Christophe Coppens is a born collector. Ever since his childhood he has been collecting stuff with passion. This collection is a gathering of his memories about former collections, his bestsellers, Droog New York and Joris Laarman donated the Paper his favourite pieces and all the bone chair to the Rijksmuseum. things he likes or adores.

The prototype was on display at the Rijksmuseum from August 30th until September 26th. Paper bone chair is the latest addition to an arrangement that will be shown in the main building of the Museum in 2013.

Paper bone chair by Joris Laarman for Droog is an early study of the internationally acclaimed aluminum Bone chair. Made out of paper with laminated object manufacturing technology—the first rapid prototyping technique now superseded by laser sintering— the one-off piece is an example of ‘antique high-tech’. For both chairs, Laarman uses 3D soft kill optimization software used in the automobile industry to literally generate the shape of a chair as an evolutionary process.

Renny Ramakers participated as a member of the jury for the Mercure Culture Prize. Mieke Cuppen was selected as the winner for the design of a table concept for Mercure Hotels, to be realized in all of its hotels in the Netherlands. The competition was open to visual artists, illustrators, designers, architects, along with students of art schools and other creative programs.

Visitors from Austria Droog Amsterdam October 26th Organized by the Creative Industries Office of Austrian Trade in the Austrian Federal Economic Chamber, 14 visitors including designers and representatives of Austrian organisations for the promotion of design and creative industries for a tour of the store and discussion on Droog’s current activities.

Qubique Berlin October 26th – 29th Droog’s distribution partner, Now is Here hosted a stand at Qubique, Berlin featuring Droog products.

Chengdu Biennale Chengdu, China September 29th and 30th

Visitors from India with DutchDFA Droog Amsterdam October 27th Dutch Design Fashion Architecture (DutchDFA) invited a group of designers and journalists for a visit to Droog and a discussion with Agata Jaworska about Droog’s products and project initiatives.

Renny Ramakers presented a lecture at the 2011 Chengdu Biennale on September 29th as part of the design exhibition ‘The Solutions’. On September 30th she took part in a panel discussion with the topic ‘What is design?’

The 2011 Chengdu Biennale took place at the at the East Chengdu Music park, Chengdu, China.

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d2b - designers to business Brussels October 28th

The New Originality – debate Fangsou, Guangzhou, China December 15th

Droog at Walker Art Center Walker Art Center, Minneapolis October 22nd - January 22nd

Invited by Wallonie-Bruxelles Design/Mode (WBDM), the Brussels Fashion & Design Centre, and Designed in Brussels, Agata Jaworska of Droog participated with a lecture and private talks with designers at the 2011 edition of d2b – designers to business. The event was a professional meeting day between Belgian designers and international design companies.

Speed dating event W139, Amsterdam December 14th

Droog launched www.up.droog. com to communicate the investigative UP model and to continue UP development.

On December 15th Droog participated in a lively debate in Guangzhou, China. Richard Hutten, Renny Ramakers, Ed Annink, Xiaodu Liu of Urbanus Architecture and Design, and Hong Kong based designer Stanley Wong discussed the issue of copying both in China and globally, and its potential to unlock new creative methods currently prohibited by copyright laws.

The New Originality – lecture OCT Art and Design Gallery Shenzhen December 16th Droog gave a lecture on Dec. 16th at the OTC Art Loft in Shenzen. Richard Hutten, Renny Ramakers, Ed Annink and Stanley Wong, a prominent artist from Hong Kong, presented their work and shared their thoughts on the effects of copy culture on design.

Invited by the Prince Claus Fund and Premsela, the Netherlands Institute for Design and Fashion, Agata Jaworska of Droog participated in a speed dating networking session which was organized on the occasion of the Prince Claus Fund Awards. There were over 100 international guests from diverse disciplines including visual arts, photography, cinema, performing arts (music, dance, theatre), literature, cultural heritage, architecture and Time Out Amsterdam design.

This major international exhibition - Graphic Design: Now in Production - explores how graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed tool. With the rise of user-generated content and new creative software, along with innovations in publishing and distribution systems, people outside the field are mobilizing the techniques and processes of design to create and publish visual media. At the same time, designers are becoming producers: authors, publishers, instigators, and entrepreneurs employing their creative skills as makers of content and shapers of experiences.

The exhibitions features saved by droog. products Beware of software vest, Sad Hanky and Happy wallet.

Too Beautiful too hide – hot water bottle by Wendy Legro Commissioned by Droog for the Droog collection November 17th

Droog Amsterdam was nominated for “best design shop” in the Best of Amsterdam 2011 A simple way to stay warm, the awards by Time Out Amsterdam. hot water bottle is a timeless product. With its soft skin and unique aesthetics, this one becomes too beautiful to hide.

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www.up.droog.com

www.droog.com www.drooglab.com Droog separated its website into two distinct sites. www.droog. com now hosts the online store and www.drooglab.com hosts Droog projects and events.

Droog Points Shoppers increasingly rely on the opinions of trusted others when making shopping decisions.

Droog rewards online shoppers when they refer their friends to the online store with points, which provide a discount for any next purchase. Droog will also offer points on selected items on special occasions.

Wall of Owners Droog’s online store features a Wall of Owners that shows how shoppers use purchases in their home. Product owners are invited to join the wall by uploading a photo of themselves together with their Droog product. Photos can be shared with friends through Facebook and other social media. Wall of Owners celebrates new owners and gives Droog insights into how its products are used.

Droog on Twitter and Facebook As of print @droogamsterdam has 4979 followers and Droog’s Facebook page has 6157 friends.

Publicity 2011 Janurary VT Wonen Go to gate Euro Sky Elle Wonen Elle Wonen Volkskrant www.racked.com

April Woonfacts Seier Droog 1997…1994 Inside design A’dam Losgezongen van de kleren Inside Droog at The Cosmopolitan of Las Vegas

De Volkstkrant www.details.com arredoeconvivio.com Lantliv core77.com www.bright.nl www.nytimes.com Casa Da Abitare New York Times

February Collect Kunstantiek Eigenhuis & Interieur Eigenhuis & Interieur LA Times Prima Maison Time Out Wallpaper Las Vegas Weekly Wysokie Obcasy Inventario City Guide Las Vegas

Joris Laarman Droog Goes Las Vegas Met kleur kan ik het onnoemelijke benoemen High tech, high energy, high style Cactudéco Dutch DNA Awards 2011 For Droog, home is where the Lego buffet is Do Budy 23 Projects On the Strip

www.fastcodesign.com

Licht und Wohnen Bright www.gestalten.com thescoutmag.com www.dwell.com www.architectureweek.com www.archpaper.com livemodern.com

March City Guide De Architect Globe Style Eigen Huis & Interieur Eigen Huis & Interieur Eigen Huis & Interieur Time Out Amsterdam Mind Case Da Abitare

Las Vegas Wij, de mensen Letter Perfect Protest op tafel Protest op tafel Clean design Dutch Design We like it Dry Mondovisione

citysights-ny.info designwire.interiordesign.net bustler.net www.otto-otto.com www.duthcartevents.com www.design-calendar.com archrecord.construction.com www.nytimes.com core77.com archidose.blogspot.com collabcubed.com levittown-ny.patch.com www.fastcodesign.com www.detnk.com blog.archpaper.com

De meubelbeurs Salone de Mobile bestaat 50 jaar Do-It-Yourself Design Projects that are less crafty, more cool L’altalena che germoglia Grün & Blumig Playing with Electricity at Droog’s Design for Download Download Droog Design Diller Scofidio & Renfro and Droog team up for a one-day event Eco-lusso tropicale Growing a Slice of City Life in Suburbia In Levittown, The Ur-Suburb, A Proposal To Remake Sprawl Into A Small-Biz Oasis Licht mal anders Download Droog Design Droog Open House in Levittown Open House Open House by Droog and Diller Scofidio + Renfro Open House: Service Economy Hits the Suburbs Open House with Droog, Diller Scofidio + Renfro Tour: Open House by Droog and Diller Scofidio + Renfro Droog taking over Levittown Open House symposium Open House by Droog led by Diller Scofidio + Renfro Open House by Droog Droog Open House event Not quite the jetsons but a better future for living Open House Diller Scofidio & Renfro and Droog team up for a one-day event Droog, Diller Scofidio & Renfro present Open House Today’s archidose Open House 2011: Droog Levittown transformed into Future Suburbia In Levittown an experiment turning suburbs into small biz oasis Open House 2011 Droog and Diller Scofidio+Renfro reimagine Levittown 37

April (cont.) www.apartmenttherapy.com bigthink.com www.azuremagazine.com www.antonnews.com www.psfk.com Traditionalhome

July Levittown Open House by Droog Diller Scfidio + Renfro Is it time to Re-architect a New Suburbia?

Levittown’s second life Open House 2011 Future of Suburbia unveiled in Levittown A future Suburbia Open House New + Next

May opinionator.blogs.nytimes.com popupcity.net Design Indaba Weekly Ivy www.funxhpop.nl Traditional Home newStyle Dutch DFA Ecducation Facility Libelle Vogue.com Grazia Core77.com

Stylus Eigen Huis & Interieur Muine Heritage Horeca Entree High Profile

Essential Magazine Elle Decor Design Indaba www.virtueelplatform.nl CREE

Suburbia: What a concept The Open House: A Model For A Future Suburbia Droog at Milan 2011 Dutch Design verovert je hart!

Radio interview New + Next Blank Hout Interview Renny Ramakers Product Group Handig (om te hebben) Shop the look guide Easy chic Playing with electricity

Dutch Masters Shopping Zoom Trende 7-koppige jury cultuurprijs Mercure Hotels Kunstenaars aan de slag met tafelconcepten voor hotels Nature Trial Itinerario ad Amsterdam Droog at Milan 2011 Droog presenteert Design for Download in Milaan Architecture interieure

August grist.org Eigen Huis & Interieur U Mag Rijksmuseum Nieuws

Eigen Huis & Interieur www.agentschap.nl FFW >> Mag! Knack Weekend Inspiracje

Levitt to Beaver: Suburbia gets a mixed-use makeover Afval - Unica Lad! Mich! Runter!

Nieuw in het Rijksmuseum De Bone Chair van Joris Laarman (Schenking Droog Design) Daar zit muziek in Renny Ramakers Droog Design Por Objetos Menos Ordinarios Mokum a la Mode Strefa wody i snuu

June Archinect Eigen Huis & Interieur LSNglobal.com Dutch DFA www.domusweb.it www.gimmii.nl Bo Bedre www.guardian.co.uk Domus Elle Decor Elka Karl Elka Karl Elle Decor details.com

Op-Ed: an Open House?

1999 Open House Droog in Dutch Profiles Download for Design Nat van Droog Paere let 10 of the best high-end shops in Amsterdam Download design 1991‌2011 Getting to know Aldo Bakker Guess what this curve piece is?

Milaan 2011 DIY designs

September InStyle Hamptons Cottages & Gardens http://blog.zeit.de Form Flair Flair Zeit Magazine Flair Vogue Living Delicate New Food Culture Elle Decor Architektur & Wohnen

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Life, etc.

Shady Lace Bottle Boat Design zum Download Industrial Rival Pure Nature Bottle Boat Living etc.

Design Droog, Marije Vogelzang, Hansje van Halem and sloom.org Itinerario as Amsterdam 100 icons in 100 years

November (cont.)

October design.nl blog.smow.com yorokobu.es Azure www.cultuurnet.nl

www.overdose.am Damn Magazine The Next Ten Zycie Warszway Zrob to W Warszawie Vt Wonen Eigen Huis & Interieur NRC Weekend MU DutchDFA wsj.magazine.com Gazeta Wyborcza, dodatek Co Jest Grane?

Rzeczpospolita Gazeta Wyborcza dodatek Stoleczna Stolica Aktivist Kmag Elle Twoj Styl Warsaw Insider Sukces TVP Kultura TVP 1 rp.pl kulturalna.warszawa.pl designattack.pl citydoping.com

Fantastical Investments in Russia Fantastical Investments by Droog and Metahaven Fantastical Investments Están locos estos rusos?

DROOG IT YOURSELF Ykse Expo vna start met 5 tentoonstelling in nieuwe ruimte op Strijp-S The work of conceptual ‘Dutch Design’ collective Droog New Dutch Thrift Design is no longer confined to object Kultura Baw Sie Odpadami Oktober woonmaand Het Katern / Netwerken Werkpak After the Bit Rush Fantastical Investments in Russia Design of Digital Age Angazuj zie

Nu.nl MVO Nederland www.p-plus.nl BNR Duurzaam Items Items Wonenonline.nl AZURE Beijing & Qubique Architectura Murator Arteon Planeta FM Domus

Nowe zycie rzeczy niechcuanych December Recykling jest modny Brabant Dagblad De Gelderlander Jesien ze sztuka NRC Weekend Drugie zycie luzki Het Parool /PS Wonen saved by droog Fastcodesign.com saved by droog saved by droog Meubel saved by droog Parool saved by droog BN de Stem Informacje De Twentsche Courant Teleekspress Stentor Apeldoornse Courant saved by droog Limburger saved by droog Zuiderzeemuseum Enkhuizen saved by droog saved by droog alistairhenning.posterous.com Das Magazine Eigen Huis & Interieur www.domusweb.it

November Experimenta Design 2011 at Home De Volkstkrant Graphic design now in production NRC Weekend Telegraaf.nl

Horevcaentree.nl

Useless Webbedingen Design van afdankertjes Design entrepeneur 3.0 Hout Mieke Cuppen wint Mercure Cultuurprijs

www.deliciousinformation. blogspot.com www.torontostandard.com www.bebon.tumblr.com HOME Magazine

Mieke Cuppen wint eerste Mercure Cultuurprijs Mieke Cuppen wint Mercure Cultuurprijs Droog Design: onverkochte spullen herontwerpen Droog Design Radio interview Renny Ramakers Porseleinmanufacturen op zoek naar nieuwe betekenis Droog: Up - nieuwe leven door dode voorraad New is the New New Droog explores the great Canadion North Let’s cycle UP saved by droog saved by droog Newsy Kulturalne Too beautiful to hide

Restproducten? UPCYCLEN! Restproducten? UPCYCLEN! Design op tafel Redesign Wanted: the moste Fashionable Hot Water Bottle Ever Gerecycled design Nieuw leven voor dode voorraad Restproducten? UPCYCLEN! Restproducten? UPCYCLEN! Restproducten? UPCYCLEN! Restproducten? UPCYCLEN! Dutch design in the 21st century: Hands ON Luxury of the North Flauschig Het Katern/Nieuws A.B.C.D.E., an open discussion on design process Droog Lab We’ve Seen the Future, and It’s Giant Pumpkins Last night in Toronto: XXL City Wohnenlichtklassiker 39

About us Droog Co-founded and directed by curator and author Renny Ramakers, Droog creates products, projects and events around the world in collaboration with designers, clients and partners. Droog has offices in Amsterdam and New York, a store in Amsterdam, and retail partners worldwide.

Droog pioneers new design directions, new collaborations, creative tools and business models for design, business and consumer culture. Driven by its unique perspective, Droog offers a selection of accessories, lighting, furniture and studio work that change your experience of daily life. www.droog.com www.drooglab.com

Report 2011 Stichting Droog Design & Droog B.V. Staalstraat 7a/b 1011JJ Amsterdam the Netherlands t +31 (0)20 - 523 5050 f +31 (0)20 - 320 1710 info@droog.com

Foreword by Renny Ramakers Concept & text by Agata Jaworska Design by Droog

Š2012 Droog 40