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“Our inspiration is our passion for providing the best equipment for food preparation, preservation, and cleaning equipment for the kitchen.” —Sub-Zero Wolf
Inspiration… Knowledge I
By Cindi Burnett
f you ever have the opportunity to attend an in-depth training experience with a vendor, take it! I have attended previous multiple day seminars at manufacturer’s training facilities and I always leave with a greater breadth of knowledge, not only about their specific product, but more importantly, about what I need to really look for when specifying a particular product type. I attended the Sub-Zero Wolf Cove “Design Professional Training” at their training facility in Madison, Wisconsin, and it was an amazing experience. While it is their intention to educate designers about the capabilities of their product lines, they also attempt to learn how to improve their products by carefully listening to designer feedback. They repeatedly pointed out product modifications that have resulted directly from this interaction. While discussing this experience with other attendees, I realized that sharing a few of their comments might inspire you to seek out similar opportunities with your favorite vendors. Enjoy your trips! n “During the tour of the Sub-Zero factory I observed one of the expert finish welders complete a component part, his pride in his craftsmanship was evident. For me, that was inspirational and added to my confidence in their overall product quality.” -Peggy Rasmussen “Fully immersing myself in this product line for two days was the best way for me to learn and fully appreciate the capabilities of their appliances. I feel it will make me a better designer and a stronger advocate for my clients, plus I had a wonderful time!! -Elaine Morrison “Visiting Sub-Zero Wolf at their hometown is an amazing experience. It’s wonderful being hands on and using the appliances. Fully immersing yourself with the product for two days is a great way to learn more about everything in their catalog. I’m impressed with the products as well as the people that go behind making it all happen.” —Alice Sin “It is important for our guests to see how our brands come to life through the training experience. Training has expanded beyond the walls of the Westye F. Bakke Center to the newly renovated museum, manufacturing facilities and the Barn at Harvest Haven Farm. Each exquisitely designed workspace on our campus showcases our passion for providing the best food preservation, cooking and cleaning equipment for the kitchen.” —Andy Garcia Corporate Manager Learning & Development
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This Quarterly examines what gives us the drive, what inspires us to design. In every issue, we publish remarkable articles from every member of our Chapter, and rely on you to contribute to our Quarterly. We handcraft each issue to include your insights, experiences and knowledge. Thank you and please help keep your Quarterly growing! Send your contributions to asidoffice@asidla.org
ISSUE 1 | 2018
DEPARTMENTS PAGE SIX
6
PRESIDENT’S LETTER
8
PRESIDENT-ELECT’S LETTER
11
MESSAGE FROM THE EDITOR 16 MASTER CLASS
18
HAROLD GRIEVE EDUCATIONAL FUND SCHOLARSHIP
22
MUST-HAVE READS
36
CONTENTS
13 20 24 26 30 35
REMEMBERING DOUGLAS His spirit and style will be missed by the many who loved him. INSPIRED BY NATURE A small pied-a-terre in Silver Lake is designed naturally with neutrals and soft, luxurious surfaces. FRAMING INSPIRATION Taking art beyond and melding with the frame is this artists technique for creating unique presentations.
INSPIRING PLACES Located in the downtown arts district, this amazing space houses themed art shows in an urban fashion. INSPIRED CURATION Bringing together a collection of art, textures and styles gives this designer’s spaces unique appeal. AN INSPIRED COLLECTION Celebrating 100 years, Kravet went into their archives to create a magical modern collection of fabrics, rugs and wall coverings. LADESIGN | ISSUE 1 | 2O18
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PAGE SIX
the dish
“It’s all about inspiration and connections…”
F
Two days of informative CEU’s and three days of comradery. or the second year, we descended on our fellow designers in Santa Barbara and had a marvelous educational weekend. CEU’s were presented by our Industry Partners as they hosted attendee’s in delightful venues creating the “perfect pairing” of function and fun! Every hosted event served up engaging topics and amazingly delicious fare. The third day was a lovely day touring wineries, eating, tasting and visiting with old and new friends in the beautiful Santa Ynez Valley. Thanks to Laurie Fraser and Kelly Azzarello, for organizing the two day event. Their careful planning paid off for our LA Chapter and provided the perfect opportunity to interact with our counterparts in beautiful Santa Barbara. The events included visiting local showrooms, CEU’s that were both informative and entertaining, tours of local projects and multiple brunches, dinners and opportunities for IP’s, designers & local architects to interact with one another. The third day of the event was a private tour of some of the local fine wineries, set in the Santa Ynez Valley which included private tastings and tours of the estates, and a gourmet picnic set in a magnificent panoramic view of the exquisite Fess Parker Winery. The day was definitely an exciting and relaxing finale to a truly perfect 3-day event. If you have ideas that you would like to discuss that would encourage chapter events in outlying areas, contact Will at the Los Angeles office and he will facilitate the connections necessary to try and help develop another amazing trip for our membership. n My Best to all of You,
Cindi Burnett, ASID
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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
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INDUSTRY PARTNER
LADESIGN | ISSUE 4 | 2O16
7
LETTER FROM THE PRESIDENT
Los Angeles Chapter T
he summer months are here, and we have wonderful committees and individuals who have gone the extra mile to make a calendar chock full of amazing events to enrich, inform and entertain. First up was a wonderful Second Annual American Riviera Conference in Santa Barbara. Built on last year’s success, Kelly Azzarello, President Elect and Laurie Fraser, Professional Development Director, put together an exciting program. It started with a kick-off lunch at the beautiful and historic Canary Hotel. Ed Paulsen and Lisa Masino, Design Director for Kravet Couture, introduced their new line of fabrics “Modern Tailor,” followed by Shannon Ratcliffe and Vanessa Kogevinas’ presenting Luxe Interiors + Design’s Mad for Marketing. Following lunch there was an exclusive, private tour of “Robledal,” the Spanish Revival landmark estate – designed by George Washington Smith, built in 1928. Rounding out the afternoon we concluded with a tour of Arlington Village in downtown Santa Barbara, a mixed use/residential & commercial development. We finished off with style at a champagne and hors d’oeuvres reception at Ferguson, sponsored by Luxe Interiors + Design with an excellent CEU on “Luxury Outdoor Kitchens” given by Julie Arcelay from Sub-Zero Wolf. Friday’s festivities began with a really lovely breakfast at Cabana Home with presentations by Raina Cox of Farrow & Ball on “The Brand and its History as a British Luxury Interior Finish” and “Colour Talk” by Erik Runner. We followed with a Lunch-and-Learn on “Flame Retardant in Home Furnishings” at The Lark, in the Pullman Room. Following those presentations, the beautiful William Laman Furniture Gardens and Antiques Showroom opened its doors again with an Antique Shop Walking Tour presented by Elizabeth Ribbons. Concluding the day’s festivities, we toured the Riviera Theater, home of the Santa Barbara Film Festival. Shelby Fowler of Sherwin Williams and Leslie Delli-Venneri spoke and we got to stay for a screening of the movie “RBG”, the documentary about the life of Ruth Bader Ginsburg, Associate Justice of the Supreme Court. I highly recommend seeing it... she is remarkable. For those lucky enough to stay thru Saturday, a lovely wine tour of the Santa Inez Valley was amazing and very much fun.... O n June 20, Kohler/Kallista hosted a membership mixer and CEU at their brand new Beverly Blvd. showroom. We got to explore this beautiful showroom while mixing and mingling with friends old and new. The CEU addressed water conservation - a critical issue for all of us living and working in California. New technologies and innovations for sustainable
water solutions were also presented. June events wrapped up with the first of our Master Class Lecture Series at the Barnsdall Theater, next to Frank Lloyd Wright’s Hollyhock House. A lively discussion on “Saving LA’s Historic Architecture” was presented by author, historian and realtor, Bret Parsons, educator and architectural historian, Eleanor Schrader, and designers and founders of SIA Foundation: Saving Iconic Architecture, Ron Woodson and Jamie Rummerfeld. Guests sipped wine and ate tasty hors d’oeuvres in the shadow of Hollyhock preceding the panel discussion. July offers two terrific opportunities to connect with your fellow designers. West Elm is opening the doors to their brand new Santa Monica flagship showroom with at roof top reception overlooking the Pacific as we honor the memory of the late Alison Pollack: an innovator in sustainable design and founding member of our Sustainability Committee. Leslie Delli Venneri of Victoria + Albert, will also present an informative CEU on the Well Standard – providing a plethora of information to incorporate wellness and sustainability in our design projects. From July 19 – 21, the annual Leadership conference takes place in Washington D.C. The conference offers a rich blend of programming and opportunities for personal connections. The event includes keynotes, in-depth seminars, workshops, project tours and special events. Participants can earn as many as 11 hours of CEU credits. Several events for August are still on the drawing board, but watch for an informative CEU from Naturepedic in the Palm Desert Pirch Showroom and a lively, informal panel on “The New World of Charging Fees and Billing Practices.” The month will close out on August 23 with our ASID Annual Meeting – another wonderful opportunity to mingle with your colleagues and make new friendships as we recap the year and look towards the future. Please hold this date on your calendar and make every effort to attend. Finally, I want to once again emphasize that your board is here to serve you and help you make the most of your membership. We welcome your input about programming you would like to see on the calendar, as well as any issues that are important to you. So please come and participate. Best wishes, and thank you for your being a part of our Chapter!
Frank Slesinski, Allied ASID 8
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
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A
LETTER FROM THE PRESIDENT-ELECT
s Interior Designers, we are immersed in design, seeing our environment through a different lens—constantly analyzing our created spaces. We strive to enable our clients to live better and create our designs to communicate what our clients enjoy—a home or business that is visually pleasing, and a positive representation of them. This issue of LA Design Magazine is themed “Design is built on Inspiration and Perspiration.� We explore how these traits impact our designs. It can be argued that either trait can ignite the other, an interesting synergy of creative energy. When the “light bulb“ goes off with some amazing inspirational moment, there is no better motivation than to power through with perseverance (that perspiration part). That may seem obsessive to outsiders, but it is essential for us to see our design intent come to life. Or, in other words, when head-down, working `the project’, when we are seeking that magic element to set it apart, which seems to be just beyond reach, it is that perseverance part, the urge to continue even when we feel mentally drained—that is what truly make us designers. That is what fires up our subconsciouses– the hidden store of all your design thinking from the very beginning of your design “life�. It manifests itself in a moment of inspiration, “light bulb!�. And when that moment of triumph lands—it is typically when you decide you need to take a break! I believe that’s one of Murphy’s Laws. But it differentiates us. To help get those creative juices flowing, we’re creating events like the one we just held in Santa Barbara, The American Riviera Design Conference. That three-day design conference had great speakers, extraordinary tours of exclusive properties, cocktail parties, captivating CEUs (and a wine tour!). There’s plenty more in store. Your joining this tribe is a triple win—we get to know you, we get to share our knowledge, and we both grow from this exchange. Thank you for your participation and interest. Your ideas keep us fresh, your knowledge makes us strong and our friendship brings us joy. To a great 2018,
Kelly Azzarello, Allied ASID
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LADESIGN | ISSUE 1 | 2O18
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Editor in Chief Cynthia Burnett, ASID
ASID LOS ANGELES
Associate Copy Editors
8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716
Brad Haan & Will Myers
www.asidla.org • asidoffice@asidla.org
Contributing Writers
BOARD OF DIRECTORS
Design Director Brad Haan
Alex Alonso Kelly Azzarello, Allied ASID Cynthia Burnett, ASID
President Frank Slesinski, Allied ASID
Douglas Dye, Allied ASID Michele La Flesch, IP Jeanne Gallaher J. Gallo, IP Alicia Garey, Allied ASID
President-Elect
Kelly Azzarello, Allied ASID
Financial Director
Brad Haan Rocky Lefleur, IP Alana R. Moskowitz, IP Carolina Pizarro, ASID
Fernando Diaz, FASID
Frank Slesinski, Allied ASID
Professional Development Director Laurie Fraser, Allied ASID
PUBLISHED BY
Communications Director
Duff Tussing, Publisher
Todd Carpenter, Industry Partner
Art Director Dawn Lyon
Rep for Caesarstone
Advertising Sales Jamie Williams DSA Publishing & Design, Inc.
At-Large Director Shelby Fowler, Industry Partner
352-448-5873
Rep for Sherwin-Williams
jwilliams@dsapubs.com
Student Rep to the Board Nicole Perry, Student ASID
LADESIGN Quarterly is a publication of the American Society of Interior Designers, Los Angeles Chapter. More than 1,300 designers, industry partners and students are members making us one of the largest chapters in the country. The views and opinions expressed in the LADESIGN Quarterly are not necessarily those of the ASID Los Angeles Chapter. Please feel free to comment on features and articles by sending your thoughts to the Editor via the ASID LA Chapter Office. ©2018 ASID Los Angeles Chapter 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org asidoffice@asidla.org
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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
Executive Director Will Myers
We encourage our members to submit innovative products or professional projects for potential publication in LADesign ASID magazine.
IN MEMORIAM
Remembering Douglas Dye by Frank Slesinski, Allied ASID, Chapter President
It is with a heavy heart that I want to acknowledge the passing of our friend and fellow board member, Douglas Dye. Doug passed away May 13 after a heroic, year-long battle with cancer, with his beloved business and life partner, Philip Nielsen by his side. To those of us who knew and loved Douglas—and there are a great many of us—Douglas was a true inspiration. He faced his health challenges with incredible courage and grace. Despite a number of hospitalizations and on-going chemotherapy treatments, he rarely missed an opportunity to have fun with friends and colleagues over lunches or dinners and bravely and graciously did his best to continue serving the ASID board and chapter. The Christmas holidays seemed
particularly festive for him—his social calendar would have exhausted even the most robust amongst us. His daily Facebook postings of beautiful flowers gave new meaning and resonance to the old maxim of “stopping to smell the roses.” Douglas always did—despite what was thrown at him. I know many of us will miss these daily affirmations of beauty and grace. We learned that Doug loved Tiki bars— he had catalogued many of them across the country, so I am grateful that shorty before his health took that final turn for the worse, Doug, Philip, my husband Neil and I embraced the opportunity and consumed more than a few tropical cocktails at Damon’s in Glendale one evening. Through our laughter and silly gossip that evening,
we hoped and prayed that life might triumph for him. I wish we could have laughed harder and longer. In his board capacity as Membership Director, Doug continued to work diligently, challenging us to think outside the box to engage our membership. He studied what other ASID Chapters did and where they had success and gently encouraged us to take a cue from them and do more. It was a rare occasion that Douglas missed a membership mixer, event or CEU. He was always intelligent, enthusiastic, purposeful and just plain fun. Douglas exemplified all of the attributes of a true leader. Our chapter will sorely miss his contributions. Rest in peace, dear friend. Thank you for all you did, for all you were, and for all you inspired us to be. n LADESIGN | ISSUE 1 | 2O18
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HONORARY COMMITTEE Jamie Adler Brand Director Phyllis Morris / Circa Wallcovering
Gary Gibson Owner and Founder Gibson Showroom
Lloyd Princeton Founder Design Management Company
Chris Barrett Owner Chris Barrett Design
Erika Heet Editor in Chief Interiors Magazine
Megan Reilly Co-Founder WestEdge Design Fair
Kevin Barry CEO Kevin Barry Fine Art
John Heilman Mayor City of West Hollywood
Joe Ruggiero Chairman Joe Ruggiero & Associates
Barbara Beckmann Owner Barbara Beckmann Designs
Charles Hollis Jones Artist / Furniture Designer
Suzanne Sheppard, CID Architecture and Interior Design Program Staff UCLA Extension
Michael Berman Owner Michael Berman Limited
Carol Soucek King Author / Design Journalist Sherry LaFleur
Gina Berschneider Owner Gina Berschneider Furniture
Jack Lenor Larsen Founder Jack Lenor Larsen, Inc.
Michael Boodro Chairman, Editorial and Strategic Initiatives Dering Hall
Barbara Lazaroff Owner Imaginings Design, Inc.
Mark Boone President & Principal Mark Boone, Inc., Interiors Martyn Lawrence Bullard Owner Martyn Lawrence Bullard Design Jamie Bush Owner Jamie Bush + Co. Timothy Corrigan Principal Timothy Corrigan, Inc. Gina DeWitt Senior Vice President of Showrooms, Sales & Marketing Kneedler | Fauchère Group James Druckman President & CEO New York Design Center John Duran Mayor City of West Hollywood Penelope Francis Brand Strategist Penelope Francis & Co. Courtney Genovese West Coast Director of Sales The Rug Company
Todd Lenahan Founder TAL-Studio Sally Sirkin Lewis Founder & President J. Robert Scott Mary McDonald Owner Mary McDonald Inc. Susan McFadden Editor in Chief California Homes
Jane Skeeter Founder and CEO Ultraglas, Inc. Michael Smith Owner Michael Smith, Inc. Mary Kay Spears Owner MKdesigns Roger Thomas Executive Vice President of Design Wynn Design & Development Andrew Tullis, AIA Principal Harrison Design Rodrigo Vargas Principal Rodrigo Vargas Design Bruce Vilanch Writer / Actor
Kirk Nix Principal KNA Design
Lori Weitzner Owner Lori Weitzner Design, Inc.
Bret Parsons Executive Director Architectural Division Pacific Union International
Wanda Wen Co-Founder Soolip
Leslie Parraguirre Principal Colours, Inc. Jeffrey Prang Assessor Los Angeles County
Alex Woogmaster Creative Director Wynn Design & Development Sean Yashar Founder The Culture Creative
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inspirations MESSAGE FROM THE EDITOR
W E C E L E B R AT E A L L DISCIPLINES OF DESIGN
Inspiration vs. Perspiration
HOW WE D I N E Seeking inspiration is the quest of every artist and designer, and WO R K to fuel that quest we must constantly infuse ourselves with fresh information to remind ourselves why we do what we do. The LEARN first Master Class series presentation did just that, it inspired me to revisit one of my prior passions, historical architecture. L I V E The class exposed all of us to a dire situation in Los Angeles, the indiscriminate destruction of so many of our historical buildings. As was made very clear in the presentation, there are organizations G R OW and individuals who are taking up the fight to protect and preserve, but it has come too late for many wonderful structures, leaving TEACH great gaps in our architectural history. One issue, which I hope to approach is the need to meld HOST together information about the structures, their architects and designers, as well as the history of the famous people who played P R AY and lived in them during the pinnacle of Los Angeles’s Golden Era. The cultural uniqueness of L.A. makes much of the research LEAD a delight, and it will be the layering of all the information available that will make it possible to create a preemptive approach in saving HEAL Historical L.A. If you have an interest, or a passion to work towards this goal, let us know. It is in the interest of ASIDLA to assist in saving our P L AY architectural gems. CURE Have a wonderful Summer in this paradise we call home! Cindi S TAY n
Cindi Burnett, ASID Editor, ASID LA DESIGN Magazine
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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
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ur recently inaugurated “Master Class Series” spotlights significant influencers and innovators in design. Sponsored by our great friends at Cambria Natural Stone Surfaces, our premier event celebrated preservation efforts of historic, iconic properties in Los Angeles. The presentation was held at the Barnsdall Gallery Theatre, next door to Frank Lloyd Wright’s architectural masterpiece - Hollyhock House. A lively panel discussion and audience Q&A highlighted the numerous challenges facing the preservation of classic architecture in Los Angeles. Keep an eye out for our upcoming Master Class offerings. n
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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
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INSPIRED BY NATURE
Pied-a-terre in Silver Lake 2 major elements
By Carolina Pizarro, ASID Interior Architect, Principal IACC The finest designs are from mother earth and our organic environment. It is through the influence, guidance, and respect of our environment that I am able to elicit its integrity, architectural artistry, cultural heritage, lines, forms, color and textures. The finest designs should never be forced; rather they should celebrate its origins and work with surrounding colors, immediate ambiance, and climate. In proposing a design direction for my client, I was able to accomplish the needs of my client while cultivating and implementing aesthetics. Our client wanted to feel as if she was in a chic hotel or pied-a-terre. The unit was under 1000 square feet, 867 to be exact. The client was downsizing but nevertheless wanted all the modern day accommodations and classic style. One of the most important things for me is to integrate nature, human utility, and function while keeping a minimal carbon footprint in mind. Composition, balance, and beauty is easily achieved by utilizing materials that are bestowed upon us on a daily basis: wood, stone, metals, and colors. Using the right combination of resources and ingenuity can completely transform and create a space that creates both an undeniable synergy and symbiosis between function and beauty while at the same time delivering seamless and flawless aesthetics, and an undeniable palpable function. The intent was to evoke the natural texture and beauty that raw materials elicit. The 867 square feet apartment incorporates wood, natural stone, natural metals, and corresponding colors. We kept the white oak floors natural and with no dye or stain; I simply oiled the floors throughout. I also sought to emphasize the beauty of the wood, so I decided that a chevron pattern (at a length of approximately one foot long) would capture the woods’ natural wavy and ubiquitous patterns. We continued this concept throughout the Living Room, the Living Room fireplace and the Bedroom closets. The bathroom was enveloped in two different
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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
natural stones and brass and wood were incorporated into the design to warm up the space. We also used the client’s favorite color throughout: blue. The results were spectacular: nothing too ostentatious or extravagant, but perfect. Details are what create the biggest impacts in design. They are the “highlighters” of the written pages. The precision and specifics of details, whether large or small, are what will consolidate and harmonize your overall design objective. Details captivate one’s eye and accentuates one’s design. Details whisper life into one’s project by differentiating style and genre to completely transform a room. Details evoke a feeling of belonging and prompt a feeling of connection to a space. They bring a smile and true satisfaction to the client. Many clients respond with, “you didn’t forget this... “ or, “you listened!” We can all get caught in a monotonous circle, where we do not challenge ourselves. Moreover, we may not have the time or perhaps too many projects to balance. At times clients feel they are better designers, interior architects, builders; the list can go on. I succeed because I am able to self retrospect. What could I do better? What am I listening to? What is the ‘wow’ factor of the space? I listen attentively to understand my client’s vision and develop a design concept based on that. Most of the time my clients do not know what they want; they simply think they know and and this may be because they may have not been shown or introduced to something different. a different perspective or concept. It is important for me to test, provoke and experiment with new or contrasting ideas. It is also imperative to consistently research and evaluate new design and style concepts. I never stop learning. I look forward to continuing my education with nature, theories, and products. It is this continuous learning process of applying new design theories to practice that makes me a successful and accomplished designer. n LADESIGN | ISSUE 1 | 2O18
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CHAPTER EVENT
The Harold W. Grieve Educational Fund -presents-
2018 ASID LA STUDENT SCHOLARSHIPS Open to all ASID Student Members in the Los Angeles and Pasadena Chapters who have at least one more semester of classes after Winter 2018/Spring 2019. Entries should be class projects — Commercial or Residential — that show your ability to create innovative concepts, space plan, furnish and decorate. Submissions are to be two-dimensional presentations. Winners will be selected by a committee of renowned Interior Designers.
1st Prize $2,500, 2nd Prize: $1,000, 3rd Prize: $750 and 2 Honorable Mentions at $500 each Presentations are to be held on Friday, August 24, 2018 at LA Mart in the Designers’ Lounge.
Awards will be presented at the Rocky Lefleur Celebration. Contact the chapter office to request an application at 310-659-4716.
A Brief History of Harold W. Grieve, ASID Harold Grieve was originally a production designer and art director for the motion picture industry. He is known for his work on The Thief of Bagdad (1924), The Sea Wolf (1926), The Devil Dancer (1927), and most notably was a principal set designer for the first Ben Hur movie (1925). He became one of the founding members of the Academy of Motion Picture Arts and Sciences and remained active all his life in the Academy’s library of historical records. In the late ‘20’s, Grieve gave up working for the studios and set up an interior design practice. In 1930 he married a former star of the silent era, Jetta Goudal, who joined him in the business in 1932. Together they designed interiors for Bing Crosby, Mary Pickford, rooms at the estate of Marion Davies, the interior of Toujours Eblouissante, the Palm Springs estate of French opera star Lily Pons – which was featured in Architectural Digest, the Beverly Wilshire Hotel and the home of Gracie Allen and George Burns. Grieve also did interiors for actress Colleen Moore’s extravagant Castle dollhouse, which famously toured the U.S. during the depression years and which can now be seen on display at Chicago’s Museum of Science and Industry. His passion for interior design gained him great praise from his starstudded Hollywood clientele. Harold Grieve served both as President of Los Angeles Chapter and National President of the then-AID. He was instrumental in merging AID and NSID, giving birth to the professional association we all now know today as ASID – the American Society of Interior Designers. He left us a generous charitable trust to be used for interior design education. The California Los Angeles Chapter of ASID is the beneficiary of this endowment, which is to be awarded as student scholarships and grants for interior design excellence. Entries for consideration are available to any student member of ASID in Los Angeles County and Palm Springs. n 22
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
AWARDS
2018
honoring the best of product and project design worldwide
submissions open July 16
boyawards.com
inspiration INDUSTRY PARTNER PERSPECTIVE
By J. Gallo
As an art framer, I derive inspiration from the fusion of the artwork’s characteristics, as well as the environment in which it will be displayed. This is a common approach used by all art framers. However I’ve also employed an idea for many years that helps to inspire alternative directions of conceptualizing a framing design. I call this method “drawing from the list of goals”. Periodically I will put together a list of framing techniques, products and design elements that I intend to employ (as opportunities lend themselves). This approach not only inspires creativity, but also pushes me to learn new techniques, brush up on procedures less frequently used, and incorporate new products into my designs. The results often expand the services I can provide to my clientele. Most recently I began fabricating my own custom mounting devices in acrylic, when working with three dimensional objects. Though there are prefab devices on the market, these custom made pieces enhance the overall appearance of the project and function more efficiently. Earlier in the year I had experimented with laminating faux leather enhancements onto existing frame mouldings. The results of which earned me an international award through the Professional Picture Framer’s Association. And some months back I took an advanced course in French line and decor techniques for creating truly artistic matting. I’ve since used these techniques in several custom framing designs with beautiful results. I continue to add to the list: absorbing ideas from the trade periodicals, investigating new products, and seeking out educational opportunities in the industry. As I check off these goals I find it expands the avenues in which I can later draw inspiration. n 24
“drawing from the list of goals”
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
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INSPIRING PLACES
About A+D Museum (www.aplusd.org) Established in response to the need for a space that would be devoted expressly to the exhibition of progressive architecture and design in Los Angeles, A+D Architecture and Design Museum opened its doors in January 2001 in the Bradbury Building, one of downtown Los Angeles’ premiere landmarks. In June 2015, we moved from Los Angeles’ Museum Row to the Downtown Arts District. A+D continues to be the only museum in Los Angeles where continuous exhibits of architecture and design are on view. Through exhibits, symposia, multidisciplinary projects, educational and community programming, A+D serves as a showcase for the work of important regional, national and international designers, 26
providing a forum for contemporary issues in architecture, urbanism, and design that are helping to shape the city. Support from corporations, community businesses, foundations and individuals ensure the continued vitality of what KCRW’s host of DnA, Frances Anderton, heralded as a “very real force in the city.” A+D Architecture and Design Museum is a non-profit 501(c)3 organization and is a member of the American Association of Museums and the International Confederation of Architectural Museums—and is recognized by design industry associations such as the American Institute of Architects, the American Institute of Graphic Artists and the American Architectural Foundation. n
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
INSPIRED EXHIBITS
“NO TASTE FOR BAD TASTE” AN EXHIBITION OF le FRENCH DESIGN LOS ANGELES’ A+D MUSEUM Los Angeles, In collaboration with the Institut français, VIA created the NO TASTE FOR BAD TASTE exhibition that epitomized the elegance of French Design to be enjoyed on an international scale. From Los Angeles to Singapore, Milan to Dubai, people in over 20 countries will sample the melting pot of cultural heritage and creativity that is French ‘art de vivre’. The exhibit ran from February 24th to April 29th at the A+D Architecture and Design Museum in downtown’s Arts District. Angelenos were exposed to the designers, manufacturers and artisans united by the same values of balance, audacity, openness, and of course, panache. So Starck, so Bouroullec…so French Design. Forty international figures from the world of arts—including Christian Liaigre, Pierre Yovanovitch, Paola Antonelli (MOMA), Chantal Thomass (fashion designer), Gunjan Gupta (designer) and many more—selected their 40 favorite showpieces of lifestyle design. These 21st century pieces— designed by or for Ligne Roset, Fermob, Philippe Starck, Hermés, etc.—are considered to be iconic and will travel the world. The exhibition, launched April 5th, 2017 at the Institute français in Milan, is a celebration of 40 years of VIA’s support for future design. To further highlight the excellence of French Art de Vivre as imagined around the noted ten values, VIA teamed up with creator Jean-Charles de Castelbajac to design an elegant and poetic scenography, framing the entire exhibition. Always possessed of a cross-cutting vision, Castelbajac has never believed in boundaries between fashion, art, architecture and design. n LADESIGN | ISSUE 1 | 2O18
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INSPIRING DESIGN
By Alicia Garey, AG Designs
Two Major Elements Present in All Good Design
My first job, before I have gotten the job, is to listen. But I must listen to not only how a client is describing the project. I must listen to their emotions, key words which might indicate which problems need solving. There must first, be a connection to the greater purpose of the project. Is the client going through a transition period in their lives (they often are)? Are they selling their house? Do they just want to clear the clutter and start anew? What makes them happy? What are the problems I can help them solve? One must know what issues need solving and when that has been identified, the second major element in design can fall into place; emotion. I believe that good design looks and feels easy and uncomplicated. Texture, light, shadow, height, volume, scale, all create a visceral response, whether we recognize it or not. I look to nature again and again for inspiration. I am often simultaneously thinking about the practical, organizational aspects of design while also considering that something special, which will set the tone for the project. But like an attractive wardrobe, I tend to steer slightly away from every new trend and focus on the long term. And then, the most important design discipline must be implemented, and that is, to edit. Like a gorgeous outfit, take away one piece of jewelry before you walk out the door. Sticking to a principle of intent and editing a palette of colors requires discipline. But it pays off when the final result is easy to live with and becomes the backdrop for a life well lived. That is, after all, the joy of good design. n 28
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
INDUSTRY PARTNER EVENT
A Springtime Soiree on Robertson Interior designers, entertainment industry executives, architects, and celebrity stylists attend the evening event, celebrating style and industry networking. By Michele La Flesch On May 17th, the Closet Factory’s elegant showroom, located at 904 S. Robertson Blvd, was the setting for a unique Springtime Pop Up, an ASID sponsored event. This event was slightly different than other events as we partnered with fashion and beauty to give our guests the full experience of a completed closet look. A great time was had by all. Everyone was so full of enthusiasm, we booked designer appointments during cocktail hour. Now that’s an event! Like everyone who attended, the showroom shined with elegance, especially with the glamorous lighting that sparkled throughout the showroom, thanks to LA Events Lights. The wardrobes from Samplefeen.com adorned our closet systems with high end designer clothing, shoes & jewelry for him and her. VanityGirlHollywood. com displayed her full-size Hollywood style vanity mirrors strategically placed throughout our closet systems for a see it and believe it experience. It was such a fun evening. People came from all over Southern California to view the showroom, and everyone seemed to be making contacts or reacquainting themselves with industry associates. Everyone was particularly interested in wall beds, men’s custom closet features, and entertainment center design ideas. We here at Closet Factory are geared to giving you the full experience from beginning to end to assist you in creating your dream space, of course with a little added fun. n
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NARRATING INSPIRATION
By Alex Alonso Principal - mr alex TATE Design At a time when “social” is the currency for engagement, the stories we tell through our designs become critical portfolio statements. I’ve always been passionate about collecting – books, art, objects, stories. (What can I say, I’m a maximalist!) When I was a kid, I used to visit a relative who held tightly to things she’d collected over the years, knowing she’d one day pass them on to those near and dear to her. Years later, I find myself appreciating that sense of legacy when selecting items for my designs. I meticulously research the details of statement items that will ultimately define a space – their provenance, workmanship, etc. Each piece carries a story that, when curated correctly, complements the narrative of the design and creates a statement that is bold, yet approachable. How we personalize a space has so much to do with the conversations we have with our clients - their likes, dislikes, 30
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
travels, habits. In short, a collection of stories that tell us more about who they are which we in turn use to create spaces that reflect their lifestyle. Below are my tips for curating spaces with a strong narrative. 1.) Have a pitch line. Be sure that your space can tell its story in no more than two sentences. If your room’s story is cohesive, it should be easy to tell. 2.) Quality over quantity. I know, this from a maximalist! Take time finding items that matter. Many spaces don’t need a lot to make a bold statement, they just need relevant pieces that carry a deeper meaning and story to fill up the room. 3.) Have a (story-telling) strategy. Whether it’s color, functionality, genre, lighting, etc. always be sure to craft the strategy that grounds your design approach for the space. n
Creating a Design Narrative Through Collecting
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PALM SPRINGS
A MAD for MOD AFFAIR: THE ASID GET-TOGETHER AT THE RIVIERA PALM SPRINGS by Douglas Dye, Allied ASID Membership Director
A great Modernism Week in Palm Springs would not be complete without the extraordinary people behind many of the events, and this year was no exception. The “MAD for MOD AFFAIR” cocktail party was just such an event bringing together the members of the ASID Los Angeles chapter, many of whom call Palm Springs home. An estimated 40 guests gathered at the Riviera Palm Springs hotel’s Lobby Bar for the evenings social. Along with many members from Los Angeles and Palm Springs was a small contingency from our sister chapter Arizona North. The Riviera Palm Springs was the perfect hotel to host such an event, with its strong sense of mid-century design and terrific Lobby Bar. The Lobby Bar’s vivid green and white décor and dramatic wall of laser-cut, back lite wall panels had seating that was perfectly arranged creating a very comfortable space to socialize and celebrate. As the evening progressed the hotel brought in a delightful singer to add to the festivities. Everyone in attendance had a marvelous time of comradery and fun establishing new friendships and building on the foundations of existing ones, reinforcing the newly merged Palm Springs and Los Angeles chapters. It was a successful night for our chapter and a beautiful tradition in the making. n 32
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
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INSPIRING TECH
Welcome to the Future This article was written as part of a partnership with Datacolor by Jeanne Gallaher
I’m working with a client who’s in the final stages of signing a lease for her acupuncture business. As the founder of Colorbitch® LLC, all of my work begins with identifying the color that my clients are passionate about. Simultaneously, Datacolor®, a global leader in color management solutions, had asked me to give their new ColorReader a try. I was openly skeptical that a little tool was going to be better at color matching than my well-trained eye. When the ColorReader arrived, I charged the mini-flashlightsized instrument on my computer with its USB cable and downloaded the ColorReader app on my iPhone. I experimented with measuring colors from bright cushions on the patio, to the subtle neutrals in my living room; with dozens of different paint manufacturers to choose from, the ColorReader read all colors as well as I could. With increased confidence, I took the ColorReader to my client’s space, only this time I left my hefty color swatches at home. Using the ColorReader and the ColorReader app on my phone, I identified the exact peacock blues and birch tree greens of a painting she spoke so lovingly about and created our palette. I couldn’t believe how this small tool helped me stay organized and save so much time! There were no swatches to retrieve, refile, and hand off. My favorite feature is the efficiency of merging the readings into a palette which I could email to my client right on the spot. As I left her office I skipped to my car singing, “Welcome to the digital age! n
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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
INSPIRED COLLECTIONS
KRAVET CELEBRATES ONE HUNDRED YEARS OF INSPIRED DESIGN– KRAVET COUTURE INTRODUCES MODERN TAILOR By Alana R. Moskowitz
Kravet Couture is paying homage to its origins with its latest collection, Modern Tailor. A century ago, Samuel Kravet arrived in New York with an artisan craft – sewing – and began working as a tailor on the lower east side of Manhattan. From those humble beginnings came a thriving family business, and now, in its 100th year, Modern Tailor is introduced as an extraordinary collection of elegant fabrics and complementary wallcoverings. Reflecting on where it all began, with a nod to fashion, Modern Tailor draws inspiration from the runway with a focus on bespoke tailoring techniques. DRESSCODE features an updated houndstooth pattern, NEW SUIT features a modern patched large stripe, and PROXMIRE is an exploded weave meant to mimic your favorite cableknit sweater. CATWALK is another standout pattern; it’s a reinvented chevron taken from an original document from the Kravet archive. Originating in Turkey, this hand-woven archival document was handdyed with vegetable dye, making it one of a kind. A hallmark of Modern Tailor is its tribute to high-end fashion trends. Tweeds, pleats, quilts, knits and more are recreated with a modern twist. The tailoring techniques Samuel Kravet fell in love with one century ago are rendered relevant today, and are further brought into the present with updated modern construction and contemporary color stories. The juxtaposition of scale and pattern across the whole collection offers a wide range of coordinating styles for any room. Soft textures are blended with sharper edges and sculptural geometric patterns; the beauty lies in how the collection sits together, much like how one would put together an outfit. Modern Tailor is ushered into the modern day with its warm color palette. Spice tones, steel blues and blush pinks are the highlights of the collection, mixed with menswear grays and camel neutrals. Traditional black and white color stories are also included, along with fashion forward peacock teal and rich navy. Six coordinating wallcoverings round out this collection, featuring screen and digitally printed patterns. LAST LOOK is an exceptional paper; the custom hand-painted pattern has a textured stitch effect, adding three-dimensional texture. Graphic patterns are seen on LEAF SKETCH and PROXMIRE, two screenprinted patterns. RUNNING STITCH has a glamorous feel, made of faux leather, and glows metallic on a wall. Samuel Kravet’s skilled artistry is mirrored in the exquisite details highlighted in this elegant collection. Finely stitched embroideries, pleated fabrics, patch-worked wools, cozy cable chenille and mélange knits are reinvented into luxurious fabrics and wallcoverings relevant to layered decorating of today. n LADESIGN | ISSUE 1 | 2O18
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RESOURCE LIBRARY
ODE TO COLOR
MINDING THE STORE
QUEST FOR THE BEST
Amazon Ode to Color, a stunning anthology by renowned and award-winning textile and wallcovering designer Lori Weitzner, principal of Lori Weitzner Design, Inc., offers an immersive, sensual, and engaging journey in the world of color as it applies to culture, design, mood, and memory. Each of the ten chapters in this richly illustrated volume presents a distinct color world through an intimate and often kaleidoscopic perspective, a compilation of the numerous—and often shifting—associations and emotions we assign to a color or group of colors. Each chapter combines diverse imagery—evocative fine art and photography, environmental interiors, details of Weitzner’s gorgeous designs as well as her sketches and watercolors—with excerpts from literature and her own essays on a wide array of topics relating to the palette. The result is a fully sensory conveyance of each palette’s particular power as well as a consideration of its tangible and intangible connections, from its place in religion, pop culture, and commerce to the impact it has upon our decision making, our moods, and our tastes.
Amazon “‘There is never a good sale for Neiman Marcus unless it’s a good buy for the customer.’ That was one of the first declarations of business philosophy I heard my father, Herbert Marcus, make soon after I came to work at Neiman Marcus in 1926.” Mr. Marcus spent most of his life not only in helping to create a retailing enterprise renowned throughout the world as the epitome of quality, but also in setting high standards for the level of taste of all who desire “the better things in life.” In doing so he has played a key role in making Dallas itself a success. “Mr. Stanley,” as he was affectionately called by all his Neiman Marcus friends and associates, made The Store a legendary success. Although he retired from active involvement in Neiman Marcus in 1977, the influences of the philosophies of business he developed remained an important part of the training of Neiman Marcus personnel. Those basic principles—best exemplified by his belief in his father’s business philosophy— are the reasons Neiman Marcus is today recognized as the taste leader of American retailing.
Amazon Who better to know what is “the best” than the man who made Neiman Marcus synonymous with excellence for more than fifty years? The sequel to Minding the Store, Quest for the Best outlines Marcus’s philosophy of what constitutes the best in goods and services and how to receive it. Marcus describes how increased labor costs and the disappearance of family-owned businesses into the pockets of corporate giants have led to an institutionalized indifference to quality. “I have observed,” he writes, “that when you talk with an independent fine-quality maker, he speaks with pride about his product; when you talk with the chairman of a large corporation, he refers with pride to its net profit and balance sheet.” Quest for the Best is not just a nostalgic look, however, at the age of handcrafted elegance. Marcus gives good advice on how consumers can educate themselves about the best, demand it, and get it. He describes his own experiences with the best in chapters such as “The Things You Love to Touch,” and “Bed and Board.” Witty, urbane, but always accessible, Marcus is a joy to read.
by Lori Weitzner
by Stanley Marcus
by Stanley Marcus
must-hav 36
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
GUERILLA MARKETING
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
MATERIAL WEALTH
Amazon When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-noprisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for smallbusiness success.
Barnes & Noble America’s dean of fabric designers presents an international survey of current textile design. A profusion of color photographs show a huge range of fabrics from all over the world and illustrates specific applications. With practical information on how to order fabrics, gauge durability and colorfastness, and figure out the fabric budget, this is an invaluable book.
F
or our summer reads, we asked Rocky Lefleur what his recommended books would be. In his own words: “I grew up in a small town in South Dakota and would take the Greyhound bus on Saturdays to Sioux City, Iowa to the Carnegie Library. Because that’s where the books were. The books that informed me of the world out there that I knew must exist. And now I am on the Friends of the Library Board in West Hollywood. And living the life that was only in my dreams.
Living With Luxurious Fabrics by Jack Lenor Larsen
Books make it happen. They are my passion. Here are the books that have informed me the most about the design world I have been a part of for over 40 years. Not necessarily about design per se but rather what is the context of design, the life of design. And since I am not a designer and more in the “why” of things and how all the parts work, these are the books that have informed me. I guess I am innately curious and have learned from not only books but also my treasured mentors.”
A PATTERN LANGUAGE
Towns, Buildings, Construction by Christopher Alexander, Sara Ishikawa & Murray Silverstein Amazon After a ten-year silence, Christopher Alexander and his colleagues at the Center for Environmental Structure published a major statement in the form of three books which, in their words, “lay the basis for an entirely new approach to architecture, building and planning, which will we hope replace existing ideas and practices entirely.” The three books are The Timeless Way of Building, The Oregon Experiment, and this book, A Pattern Language. Patterns provides a language of the kind that enables a person to make a design for almost any kind of building, or any part of the built environment. “Patterns,” the units of this language, are answers to design problems (How high should a window sill be? How many stories should a building have? How much space in a neighborhood should be devoted to grass and trees?). More than 250 of the patterns in this pattern language are given: each consists of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seemly likely that they will be a part of human nature, and human action, as much in five hundred years as they are today. n
ave reads LADESIGN | ISSUE 1 | 2O18
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CHAPTER EVENT
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By Brad Haan
nother outstanding year, with nothing that disappointed... the Santa Barbara Design Conference was again a true eye opener, a chance to explore the design community in our members to the north, celebrate our friendships, and an overflowing number of events and activities that kept us on our toes. Laurie Frasier and Kelly Azzarello did all the heavy lifting orchestrating this wonderful escape, including exclusive tours, amazing CEUs and informative presentations by Kravet, Farrow & Ball, Sub-Zero Wolf, NaturePedic, and Morris Tate. Luxe Interiors + Design presented their informative “Mad for Marketing,” as well as sponsoring the CEU event hosted by Ferguson. We visited a remarkable Spanish Revival estate in Hope Ranch, designed by George Washington Smith in 1927 – a huge downtown development at the heart of Santa Barbara for commercial and residential use, and the famous Santa Barbara International Film Festival’s Riviera Theater for a screening of RBG, the Ruth Bader Ginsberg story (go see it if you haven’t... it’s wonderful). Our most heartfelt thanks go to Caroline and Steve Thompson for again opening their lovely showroom for a breakfast with Farrow & Ball, Julie Arcelay of Sub-Zero Wolf for her generous time demonstrating outdoor cooking ideas for our clients, and Kathleen and William Laman of Laman Furniture Garden Antiques for a wonderful visit to their exquisite shop. And no thanks are complete without a huge shout-out to our valued friends at Ferguson, Mitchell Gold + Bob Williams, Stone West, Sherwin Williams, Victoria + Albert and Santa Barbara Umbrella. n
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CHAPTER EVENT
We want to specially thank all our sponsors, without whom we would never have been able to host this terrific event!!! Thank You!!! 40
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
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EXHIBITING INSPIRATION
The Inspiration of Fine Art Whether you are searching for art for a client or just looking for inspiration, Art Palm Springs is one event you do not want to miss. The quality of art on display, will motivate any designer attending. Each year, an estimated 40,000 interior designers, architects, and art and design lovers flock to Palm Springs for Modernism Week. For the past seven years, Art Palm Springs which runs in tandem with Modernism Week, has added its’ audience of collectors, museum curators and art patrons to the mix of visitors, and the 2018 edition was one of the most successful in the art fair’s history.” One of the things that makes the show so special for attending guests of Art Palm Springs is the number of visiting artists they can meet at the fair. 2018 was no exception with over 75 attending artists from around the world. Having the opportunity to meet the artists and discuss their motivation and the intention of their art is a treat not to be missed. Any opportunity to stroll through galleries and soak up the beauty and creativity feeds the soul of most designers! n
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