NOW AND NEXT PROGRESS
Closing the loop through better design Key figures
$1 trillion
80%
25x
cost savings globally from less material use by 2025 (World Economic Forum)
of a product’s impact determined at the design stage (European Commission)
the average number of times fibre travels around our circular business
Context
As circularity is largely a consequence of design decisions, conscious design that considers the impacts a product has through its entire life cycle ensures that materials are more likely to be kept in use. At the system-level, how materials flow through the entire economy must be transformed. Designing for circularity leads to solutions that minimise supply chain impact, reducing impact on the planet.
Contribution to the UN SDGs Better design helps substantially reduce waste generation through prevention, reduction, recycling and reuse.
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