METHODOLOGY AND SOURCES

Renegage Marketing

The DTLA 2023 Survey was conducted in partnership with Renegage Marketing from January 16 to February 16, 2023. A 5–10-minute online questionnaire was completed by 1,988 respondents. The margin of error associated with this sample size is approximately 5% with a 95% confidence interval. Renegage Marketing also helped produce the DTLA Recovery Compass and is one of the partners on the nationwide Back to Normal Barometer.

PLA

C ER.AI

Placer.ai generates insights about consumer behaviors and preferences using geolocation data from mobile app usage. This technology and place-based approach allows them to produce daily data for visitors, residents, and workers that can be accessed almost immediately. Placer.ai also incorporates a range of other sources such as Experian Mosaic, a consumer lifestyle segmentation tool referenced in this report. Unless otherwise stated, all Placer.ai data in this report is based on the period of January 1, 2022 to December 31, 2022.

US Census Bureau

This report includes the most recent available data from the US Census Bureau, including censustract level breakdowns from the 2021 American Community Survey (ACS), the 2020 Decennial Census, and 2019 Longitudinal Employer Household Database (LEHD).

Esri

Esri is a market leader in geographic information system (GIS) software, location intelligence, and mapping. Through their partnership with Data Axle, they provide business summary and business location datasets for over 13 million businesses including sales and employment information.

CoStar

CoStar is the industry leader in commercial real estate information and analytics, tracking over 135 billion square feet of commercial space at over 6.4 million commercial properties.