Primary Colours
Colour is a vital element of our brand and consistent use of colour will greatly increase recognition and credibility. AIESEC Orange and AIESEC Blue supplement each other well and give AIESEC a young and vibrant feel. Primary colours should be displayed prominently on all colour-marketing materials.
Blue
Orange
PMS 286C
PMS 1235C
CMYK RGB
CMYK RGB
C 100 M 76 Y0 K 18
C0 M 40 Y 90 K0
R0 G 51 B 153 #003399
R 255 G 153 B 51 #FF9933
Print - Use PMS or CMYK Screen - Use RGB Web - Use HEX code You will notice, the colours specified with the Pantone code (PMS) the CMYK, RGB and the HEX values will look slightly different when viewed on screen. For printed materials, you should use the PMS code or the CMYK values. For screen, use the RGB codes. For the web to make sure the colour appears correctly, use the websafe HEX code.
Colour Highlights (Stakeholder, General)
Stakeholder highlights provide additional feel and consistency to materials developed for particular stakeholders - alumni, student, or organizations. Stakeholder highlights should be the first colour after the primary colours used in stakeholder specific materials. If there is no need for a third colour, it is okay not to use a stakeholder highlight.
Alumni
Organisations
Students
PMS 484C
PMS 313C
PMS 382C
CMYK RGB
CMYK RGB
CMYK RGB
C0 R 151 M 100 G 0 Y 100 B 10 K 30 #97000A
C 100 M0 Y5 K 10
C 40 M0 Y 100 K0
R0 G 152 B 208 #0098D0
R 182 G 200 B 39 #B6C827
50% CMYK RGB
CMYK RGB
CMYK RGB
C0 M 50 Y 50 K 15
C 50 M0 Y 2,5 K5
C 20 M0 Y 50 K0
R 203 G 128 B 133 #CB8085
R 128 G 204 B 232 #80CCE8
R 219 G 228 B 147 #DBE493
20% CMYK RGB
CMYK RGB
CMYK RGB
C0 M 20 Y 20 K6
C 20 M0 Y1 K2
C8 M0 Y 20 K0
R 235 G 205 B 207 #EBCDCF
R 205 G 235 B 246 #CDEBF6
R 241 G 244 B 213 #F1F4D5
15% CMYK RGB
CMYK RGB
CMYK RGB
C0 M 15 Y 15 K 4,5
C 15 M0 Y0 K 1,5
C6 M0 Y 15 K0
R 240 G 218 B 219 #F0DADB
R 218 G 240 B 248 #DAF0F8
R 244 G 247 B 224 #F4F7E0
General highlights are transparent versions (50%, 20%, 15%) of our primary colours and offer additional versatility to our palette while still maintaining a consistent look and feel.
General highlights should be used as the first colour after the primary colour in non-stakeholder specific materials. For stakeholder specific materials, accents can be used after the stakeholder highlight and/or in small portions to add additional colour. Blue
Orange
PMS 286C
PMS 1235C
50% CMYK RGB
CMYK RGB
C 15 R 134 M 11,4 G 138 Y0 B 186 K 2,5 #868ABA
C0 M 20 Y 45 K0
R 239 G 209 B 150 #EFD196
20% CMYK RGB
CMYK RGB
C 20 R 205 M 15,2 G 207 Y0 B 228 K 3,6 #CDCFE4
C0 M8 Y 18 K0
R 249 G 238 B 215 #F9EED7
15% CMYK RGB
CMYK RGB
C 15 R 218 M 11,4 G 219 Y0 B 235 K 2,7 #DADBEB
C0 R 250 M6 G 242 Y 13,5 B 225 K0 #FAF2E1
Print - Use PMS or CMYK Screen - Use RGB Web - Use HEX code You will notice, the colours specified with the Pantone code (PMS) the CMYK, RGB and the HEX values will look slightly different when viewed on screen. For printed materials, you should use the PMS code or the CMYK values. For screen, use the RGB codes. For the web to make sure the colour appears correctly, use the websafe HEX code.
Typography
Typography is an important element of our brand. By controlling the type styles we use, we can strengthen the visual recognition of our brand. The recommended typeface is Arial. Arial is Sans Serif typeface that is clear, highly legible, and available on all computers. The professional print version of Arial is Helvetica. Use it for print and general materials. Titles and subtitles can use Arial Black or Arial bold. Use the Arial italic and Arial bold only for highlightning plaintext. Do not use underlined text. Optimally plaintext should have 8.5 pnt. For web-based applications, use Arial in graphics and use Verdana for all HTML text. Verdana is font designed specifically for on-screen reading such as web.