Brand Visual Guidelines in PPT

Page 1

Brand Experience!



Physical manifestation…. What does it mean?


Visual Guidelines!


Logo


•Developed in 1991 – still relevant and important •The logo Design shows Young people gaining definition as they come out of the blue Mass Young people forming themselves as individuals for the future •It should not be modified in anyway

Logo Rationale


•Blue Logo on AIESEC Orange Background •Blue Logo on White Background •White Logo on AIESEC Blue Background •Black Logo on White Background (only in b/w print)

Color Combinations


•To protect strength and integrity of logo •This includes country/LC names, changing background colors, or adding a shadow.

1 unit = height of people 1 unit free space on the right ½ unit free space on bottom, top, and left

Free Space


Covering 80% of page width 1.5 units from edge of page 8mm on A4 Global descriptor right aligned and same colour as logo

Placement and Size


The Global Descriptor is preferred to accompany the AIESEC Logo. The descriptor supports the AIESEC logo in people understanding more about the organization at first view itself.

The use of the descriptor under the logo is optional however when you decide to use one, always use the global descriptor

Global descriptor


Color


•Consistent color increases greatly recognition and credibility •Orange and blue supplement well; vibrant and young •Primary colours should be displayed prominently on all materials

Blue

Orange

PMS 286C

CMYK C 100 M 76 Y0 K 18

RGB R0 G 51 B 153 #003399

Primary Colours

PMS 1235C

CMYK C0 M 40 Y 90 K0

RGB R 255 G 153 B 51 #FF9933


Alumni

PMS 484C

CMY K C0 M 100 Y 100 K 30

RGB R 151 G0 B 10 #97000A

Organisations

PMS 313C

CMY K C 100 M0 Y5 K 10

Students

PMS 382C

RGB R0 G 152 B 208 #0098D0

CMY K C 40 M0 Y 100 K0

RGB R 182 G 200 B 39 #B6C82 7

RGB R 128 G 204 B 232 #80CCE 8

CMY K C 20 M0 Y 50 K0

RGB R 219 G 228 B 147 #DBE49 3

RGB R 205 G 235 B 246 #CDEBF 6

CMY K C8 M0 Y 20 K0

RGB R 241 G 244 B 213 #F1F4D 5

RGB R 218 G 240 B 248 #DAF0F 8

CMY K C6 M0 Y 15 K0

RGB R 244 G 247 B 224 #F4F7E 0

50%

CMY K C0 M 50 Y 50 K 15

RGB R 203 G 128 B 133 #CB8085

CMY K C 50 M0 Y 2,5 K5

20%

CMY K C0 M 20 Y 20 K6

RGB R 235 G 205 B 207 #EBCDC F

CMY K C 20 M0 Y1 K2

•Alumni – Maroon •Students – Green •Organizations – Light Blue •Saturations: 100%, 50%, 20%, 15% •Gives additional consistency and gives distinguishing and versatility to design •Should be first color used after primary colours

15%

CMY K C0 M 15 Y 15 K 4,5

RGB R 240 G 218 B 219 #0DADB

CMY K C 15 M0 Y0 K 1,5

Stakeholder Highlights


Blue

Orange

PMS 286C

CMY K C 100 M 76 Y0 K 18

PMS 1235C

RGB R0 G 51 B 153 #003399

CMY K C0 M 40 Y 90 K0

RGB R 255 G 153 B 51 #FF9933

CMY K C0 M 20 Y 45 K0

RGB R 239 G 209 B 150 #EFD196

CMY K C0 M8 Y 18 K0

RGB R 249 G 238 B 215 #F9EED7

CMY K C0 M6 Y 13,5 K0

RGB R 250 G 242 B 225 #FAF2E1

50%

CMY K C 15 M 11,4 Y0 K 2,5

RGB R 134 G 138 B 186 #868ABA

20%

CMY K C 20 M 15,2 Y0 K 3,6

RGB R 205 G 207 B 228 #CDCFE4

•Saturations of primary colours can be used to give more versatility to our palette •For non-stakeholders, they can be first colour after hard primary colours •For stakeholders, can be used as additional color after stakeholder highlight.

15%

CMY K C 15 M 11,4 Y0 K 2,7

RGB R 218 G 219 B 235 #DADBEB

General Highlights


Typography


•The consistency of typography strengthens the visual recognition of our brand •Arial – for general use and printing •Verdana – for web •AIESEC should always be written in capital letters

Arial ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz Verdana 1234567890 ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Font


Templates


•Alumni, Student, Organization version •Can be used for every product

Product Sheet


•Alumni, Student, Organization version •Co-branding with partners in text in lower left corner

Powerpoint


Envelopes


•With or without partners’ logo

Posters


•Official full color header •Regular print version in word

Letterhead - memorandum


Templates

•With or without photo

Business Cards


Now let’s go back to AIESEC Experience, our starting point



Filter tool!



Web Publishing!


•It is important to use Verdana •It is important to constantly update websites with consistent information

•It is important to respect the web visualisation


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