AgriThority® Technology Transfer and TrialWerx®
Are your on-farm trials proving performance?
Optimizing yield starts with Best Management Practices (BMPs) for farmers and their trusted advisors or sales agronomists. Learning how and where any input works best across environments and production systems requires in-depth evaluations and analysis, not just averaged yields across strips. Only the AgriThority TrialWerx technology transfer process transforms temporal and spatial data from large-scale, on-farm trials into performance proof. These valuable, actionable insights are timely for planning. ®
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Prepare your product to compete through farmer-tested, field-proven TrialWerx ®
Critical learnings help plan the following season’s inputs. Generating a solid performance story with thorough data analysis and BMPs initiates the transfer of information to growers, their dealers and their agronomists. TrialWerx aligns farm scale field testing with spatial and temporal digital data collection. The in-depth analysis of comprehensive quantitative and qualitative data ®
Plan
aids performance evaluations to help define value and position the product for adoption and use. The on-farm experience builds confidence for the farmers and their most trusted advisors—their dealers. Trial protocols designed, supervised, and analyzed by AgriThority deliver a thorough understanding of the performance and adoption potential of inputs tested in real on-farm systems, season-long.
Specify field selection and trial protocols to learn what performs where and why or why not
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soil
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Execute
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I ncrease value of your demo trial · investment with consistent, reliable
yield satellite drone and real-time data season-long from spreading, planting, spraying, and harvest.
in field
E xpertly design field trial · protocols and placement for
moisture BMPs value implementation to deliver performance results and timely recommendations.
Capture and monitor plant health and growth in-season via imagery data and observations
in field
satellite
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Evaluate
D data from planting · through eepen real-time applications and harvest for
yield moisture BMPs solid positioning and valuable insights.
D prescriptive · application efine and validate of inputs by yield zones
value
guidance across fields.
Analyze temporal and spatial data to correlate product performance with specific conditions
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moisture
Recommend
S implify “big data” with comprehensive · product performance analysis by
BMPsenvironment value forguidance calculated value beyond
yield—real ROI—for farmers and retailers.
I nitiate demand from farmers · with testing experience and results in their farming operation.
Learnings and recommendations form BMPs for greater ROI next season
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value
guidance
G enerate useful insights for internal · sales and agronomy team and other farmer-trusted advisors to apply in their customer operations.
R educe sales barriers, including · under-valuing or unselling of your product by ag input suppliers.
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TrialWerx transforms on-farm data into value: Best Management Practices by environment data across environments to build knowledge · to D evelop · for D eepen optimize production and improve Return on positioning and value Investment (ROI) D credibility and ROI at all levels— · internal, rive confidence, D eliver product validation, performance predictability, grower and retailer · and grower experience on real farms with real equipment risk of on-farm failure at commercialization · or D ecrease full launch ®
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We’ve never learned as much from our on-farm trials as we did this year with AgriThority and their TrialWerx® program. — K EVIN & JEFF O’BANNON ®
Building Best Management Practices for any product is the first step toward adoption at the farmgate. Next is education and consolidation of opinion among those who influence the on-farm decision makers. Changing farmer paradigms and traditional production methods requires discipline and diligence. Starting with a scientifically solid platform of field trial data leads to predictable performance for technically-sound and specific use recommendations. Technology Transfer initiatives build confidence and speed adoption of a new product or technology.
Monroe County, Missouri
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AgriThority® Technology Transfer and TrialWerx®
Moving from development into launch phase E x Ma p a rk ns e t io n
R e g ul a t o r y
Business Development Market Develop m e nt
New U se s
Once novel technologies reach the late development and pre-launch stages, the reality of commercialization pressure builds. AgriThority can ease uncertainty and reduce risk of failure on the farm by verifying product performance to optimize yields by environment within fields. Capitalize on our disciplined development process to manage risks and resources for greater rewards upon launch. ®
We listen. We lead. We deliver. Let us help accelerate your product adoption on the farm. Call us for an assessment of your innovation path to commercialization.
GLOVERSON MORO, Ph.D. Chief Technology Officer
IGNACIO COLONNA Global Director - Science & Technology
Gloverson.Moro@AgriThority.com +1 816-841-0926
Ignacio.Colonna@AgriThority.com +54 2477-640258
11125 N Ambassador Dr Kansas City, MO 64153-2033 United States
phone: +1-816-891-0916 toll free: +1-888-891-0511
© 2021 AgriThority® TrialWerx® and Prescriptive Response™ are trademarks of AgriThority® LLC This material contains information that is proprietary to AgriThority®
AgriThority.com info@AgriThority.com
AGT-21456 10-21