Behaviors
Jeremy Jackson Male, 22 Study Abroad Student in Jordan
Background Jeremy is a Junior at Lamar University majoring in Anthropology. He chose to spend 3 weeks with a study abroad program for Archeology in Wadi Moussa, Jordan. He wants to get to the ancient town of Petra to explore and participate in a special archeology dig. However, Jeremy needs to figure out how to find a safe hostel to stay in nearby, daily transportation to Petra (which is in the middle of the desert) and fun things to do on his day off from digging at the site. Jeremy had to spend most of his savings on his plane ticket, so he needs to find low-cost options for hsi needs.
Scenario Jeremy’s goal is to find transportation to his archeological site, Petra •He opens the Localize app •He goes to the “Plan a trip” section, located at the bottom of the screen •He types in that he would like to get to Petra from his current location •Localize generates different ways to get there for different prices. There are car rentals, bus tickets, even a camel ride. There are also combinations of these things •Jeremy chooses the option to walk from his hostel to a bus station that will take him to the outskirts of Petra. From there, Localize has set up a camel for him to ride through the city with
TIME MANAGEMENT
FUNDS
KNOWLEDGE OF TECHNOLOGY
Objectives/Goals •Find well priced lodging, preferrably in a hostel where he can meet other students •Find transportation. Willing to use multiple forms if it keeps the prices down •Find things to do that are fun and cheap
Ideal Features • A way to discover things in his area at the spurt of the moment • Ways to tell if a service is cheap AND safe
Behaviors
Marcus & Ariel
Hartfordshire Newlywed Couple Freelance Photographers
Background Marcus and Ariel are newleyweds who decided to spend their honeymoon wandering abroad. They go from country to country picking up freelance photography jobs along the way to sustain their funds while travelling indefintiely. The Hartfordshires are up for anything, going pretty much where the wind takes them. Because of this, they need a resource that can tell them everything they need to know about travelling in a specific area. From hotels, transportation, things to do, even language translation, they need an app that can do everything.
Scenario Marcus and Ariel decided to go to Rome and need to figure out where to stay •After arriving at the airport in Rome, the couple gets on Localize to formulate a plan •First, they search out where the coolest things in Rome are using the app’s discovery tab •They decide they’d like to stay closest to the colleseum, since a lot of other important landmarks are centered around that site as well •They type “Collesum” into the plan a trip tab on the app, which shows them hotels in the area as well as ways to get there from the airport •Marcus and Ariel buy subway tickets and three nights at a hotel near the museum through the app and are on their way to exploring Rome!
TIME MANAGEMENT
FUNDS
KNOWLEDGE OF TECHNOLOGY
Objectives/Goals •Find lots of last minute lodging options •Find various modes of transportation for lots of different scenarios •Be able to plan a trip quickly and be able to go on it immediately
Ideal Features • Ways to discover events going on around them • An option to translate multiple different languages
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Jeremy Jackson