Style Guide • Dusti Wells
TA B L E O F
Ccontents identity LOGOS ...............................................................................................................................................................................................4 LOCKUP............................................................................................................................................................................................. 6 EXAMPLES OF MISUSE ................................................................................................................................................................... 7 TYPOGRAPHY................................................................................................................................................................................. 8 COLORS.............................................................................................................................................................................................9
posters 11X17 POSTERS..................................................................................................................................................................................10
swag POSTCARDS.......................................................................................................................................................................................12 VEHICLE APPLICATION...................................................................................................................................................................15 POSTER..............................................................................................................................................................................................16
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identity LOGO
primary Logo
Logo with slogan
Bbrand intention This assignment is a longitudinal communication design project across this semester’s graphic design classes. This assignment, titled TXMighty (as in Texas Mighty), inspired by the #HoustonStrong and #TXStrong hashtags that went viral in social media in the week of the Hurricane Harvey’s impact.
or a platform to connect restaurants & drivers to deliver food),Texas showed its mighty strength and determinant resilience to overcome challenges. Many parts of Texas were left hurting in the wake of Hurricane Harvey, and they will for a while. The road to recovery is long and certainly difficult, but Texas will rebuild —even better and stronger!
Following the devastating path caused by Hurricane Harvey — after it poured copious amounts of rain in Houston on August 26th, and then made landfall near Beaumont and Port Arthur areas on August 29th—something incredible blossomed. Amidst the floods, despair, and suffering, hundreds of miracles started to happen and many communities came to the rescue of neighbors, near and far. In what was a historicalweek, people across the globe witnessed the indomitable spirit of Texas. A compassionate and supportive group of people of all walks of life who managed to turn the worst rain event in U.S. history into stories of community, generosity and support.
The intention of this communication design project is to document and visualize the stories and innovative solutions that came to fruition under extremely challenging times. The project also intends to develop a brand identity that will put all Texans together, not divided by counties or cities, but united by the state. As the rebuilding process begins, the task is to show how to heal through the power of visual communication design.
From the rescue stories by the Cajun Navy folks to Sketch City’s solutions to critical issues that emerged during the storm (such as shelter maps,
5
identity
LOCKUP & EXAMPLES OF MISUSE
Space surrounding logos = .5 inch
DO NOT stretch the logos
DO NOT cut out any of the title on the logos
DO NOT use any colors for the logo beside the approved colors listed in the style guide
DO NOT separate the typography of the logos from their respective icons
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identity
TYPOGRAPHY & COLORS
Typefaces
Hamurz
AabcdEefGgHhijKkLlMmNnoPQpqRrsSTtUuvwxyZz 1234567890
montebello Rounded ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
montebello Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
HEX #a45943 C 7 M 65 Y 79 K 0 R 227 G 118 B 72
HEX #a745b6 C 36 M 21 Y 25 K 0 R 166 G 181 B 182
HEX #357a83 C 80 M 38 Y 42 K 9 R 54 G 122 B 132
HEX #282828 C 0 M 0 Y 0 K 84 R 40 G 40 B 40
HEX #738d38 C 59 M 28 Y 100 K 9 R 115 G 141 B 58
posters
11
swag POSTCARDS
yo u ma y all go t o hell
and i'll go to texas. -d avy cr ocke tt
TE
XA
S
Mighty
if a m an ’s f ro m te xas, he’ll tell
yo u.
if not, why embarrass him by asking? -john gunther
TE
XA
S
Mighty 13
Te xa s is the f in es t po rt ion of the gl
obe
that has ever blessed my vision. -S Am Hou ston
TE
XA
S
Mighty
A set of collector’s post cards have been created to be a thank you gift to individuals who donate to the Texas Mighty campaign.
15
swag T-SHIRT & MUG
17