STYLE GUIDE 2015
Volvo Brand................................................................ 1 Brand Strategy ..................................................................... 1 Brand Pillars ........................................................................ 1
Volvo Logo................................................................. 2
TABLE OF CONTENTS
The Logo in Color................................................................. 2 The Logo store use................................................................ 2 Logo Recommandations...................................................... 3
Volvo Brand Elements............................................. 2 Volvo Color Palette.............................................................. Typography .......................................................................... Photography.......................................................................... Applications..........................................................................
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What makes
A car company that designs for you and engineers for tomorrow.
Brand Pillars: Performance Reliability Safety Humanism Efficency Global Revitlization Branding Slogan Luxury Style “Designed Around You” Brand strategy consist of remaining the leading car company producing automobiles that always pushes boundaries when it comes to safety.With safety comes style and performance, we want our customers to be guranteed a safe vehicle as well as something worth living in the driveway and on the road. Leaving an important aspect, desigining with “you” in mind pushes every design we engineer.
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3” Logo may be reversed out for fax, or printed material. .5” Logo clear space Original color way lives in the Loyal Blue. The “V” will be defined by chrome/metallic material for signage. Volvo will appear embossed , with backlighting for outside signage.
*App Screen
Design Director Tim Scallon 360.443.8974 timscallon@volvo.com
Business cards have a special quality about them. Business cards will have a blue transparent plastic material . Followed by the die-cut “V” mark to compliment
Loyal Blue
Onyx
RGB 0:53:89 Hex#003559 CYMK: 1000,80,39,32
RGB 109:110:112 Hex#6D6E71 CYMK: 58,49,46,13
The Loyal Blue entices the company ensuring its profound service, quality and values of the brand This color will live on many surfaces, wayfinding, and signage throught the system of Volvo’s new elements and personaliy.
Onyx is a tone that reprsents the engineering process , quality, style, and boldness of the company. Living on signage, apparels, prints to help the brand breathe strongly.
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Do not skew or distort mark in any way.
Do not tilt mark at any degree.
Do not alter color of mark.
Do not place type above mark.
Do not alter color of type.
Do not confine mark within shape.
Do not add any drop shadows or glowing effects.
Reference Sans Serif 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQTSTUVWXYZ
Yi Baiti 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQTSTUVWXYZ
Kozuka Gothic Pro 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQTSTUVWXYZ
DaunPenh 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQTSTUVWXYZ
Do not add any type of 3d elements to mark.
Typefaces focused mainly serifs for signage, and for printed material, brouchure,billbaords etc mainly utilizing sans serif.
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Volvo Technician Safety Hat
Volvo Engineer Apparel
High quality protective plastic Dialectric properties for extra safety New Swing ratchet Foam insaltion for comfort Air ducts for heat control
4.25oz Poplin.55% Polyster/35% 35% Cotton Short Sleeve (REG) s-3xl, (Long) L-2XL LONG SLEEVE (REG) S-3XL, (LONG) M-3XL NAVY STRIPE WITH CALM BLUE
(Reg) S-L (Wide) M-2XL
Two hidden chest pockets with penicl stalls One wallet pocket inside Stocked with logo on left chest and center back yoke designed around you.
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