Promotional Booksite Design
Project Statement The Project: Chris Schaberg and Mark Yakich have created a compelling reversible book which contains two stories that live in the terminals and airports of the world called “Checking In / Checking out�. The book offers excellent story telling and captivating sequences about flying and travel, which has led to the design of a creative promtional website to help sell the book and intrigue designers, authors , and travellers with its unique user interface. The Client: Chris Shaberg and Mark Yakich have commisioned me Charles Duval to design and create a working concept wite congruent to their book into a playful design. The intended audience: Targeting the advertising towards travellers , avid readers, flight attendants, writers and designers with a compelling an playful design that contains creative design elements. The core message: With the decorative elements all working together they depict the authors stories with an abstraction of the characters telling fragements of the story with overlaying images and objects. The graphic strategy Understanding the importance of the airports , terminals and the checking in / checking out process to help the design feel like you’re in the airport . Using various elements such as wayfinding stylized navigation, passports and flight attendant uniforms, and airline ticketets and so fort. The unified , balanced set of elements creates a playful and wh8imsical advertisment that is fun, appealing , and eye catching.
Site Inspiration
Moodboard
Checking In / Checking Out A two-sided book that aims to rejuvenate airplane reading. One side, Checking In, relates behind-the-scenes stories of an ex-employee of United Airlines (2001-2003) at the Gallatin Field Airport outside Bozeman, Montana. The other side, Checking Out, tells the story of one man’s lifelong efforts to cure a fear of flying. With sincerity and irreverence, Checking In / Checking Out wrestles with issues of travel, work, technology, security, faith, reading, writing, and parenthood. Ultimately, the book opens up a space between the two sides, like a parallax, in which readers can become more mindful of their own experiences of air travel.
Sketches/ Process
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CHECKING IN
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About the book Chris Schaberg and Mark Yakich created airplanereading.org as an initiative to elevate the concept of airplane reading beyond throwaway entertainment. This tiny, two-sided travel companion contains one flightrelated story by each author and flips upside down so your plane doesn’t have to. — Kelly Cree
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Overview Quanity Produced 500
Checking Production Cost In / Checking Out wrestles with $5,000 issues of travel, work, technology, security, faith, reading, Production Time 4 weeks
writing, and parenthood. Ultimately, the book opens up a space Page Count between the two sides, like a parallax, in 112 which readers can become more mindful of Varnishes their own experiences of air travel.
This is a two-sided book that aims to rejuvenate airplane reading. One side, Checking In, relates behind-the-scenes stories of an ex-employee of United Airlines (2001-2003) at the Gallatin Field Airport outside Bozeman, Montana. The other side, Checking Out, tells the story of one man’s lifelong efforts to cure a fear of flying. With sincerity and irreverence,
Quanity Produced
Binding
500
Perfect binding
Production Cost
Typography
$5,000
Mrs.Evans Gotham
Production Time
Design
4 weeks
Nancy Bernando
Page Count
Printing
112
Thomoson Shore
Varnishes Matte on cover
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Checking In / Checking Out by Chris Schaberg & Mark Yakich
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Reviews “A trove of poignant observations and thoughtful reflections on that strangest of modern experiences: commercial flight.” -- Patrick Smith, Salon.com
“A cool, I’d even say noble, project.” --Joe Keohane, Editor in Chief, Hemispheres
“So nice to hold in your hands, like a passport.” -Timothy Morton, author of The Ecological Thought
“Reading Checking In/Checking Out made me want to stop blogging and start writing” - Jeffrey R. Schwaiger
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Checking In / Checking Out by Chris Schaberg & Mark Yakich
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Excerpts “I sit in my car in the cell phone lot, witness the last of the planes takeoff and land, and get worked up into a neurotic, though life-affirming, frenzy. Alcohol, drugs, sex, TV, exercise, gaming, shopping, gardening, napping, a six-pack of low-fat double-dutch chocolate pudding—there are any number of ways to get through the day.
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My fear has grown over the years, but I never recognized it as more than a personal inconvenience until I met the woman who would become my wife. A month into our relationship, I was supposed to fly to Chicago to visit my parents for a family reunion. The trouble was we lived in Berkeley.” “Flight Status” is an excerpt from Checking In / Checking Out
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About the authors Christopher Schaberg (Editor) used to work as a “cross-utilized agent” for United Airlines at the airport that serves Bozeman, Montana. He is now a cultural critic and assistant professor of English at Loyola University New Orleans. He is the author of The Textual Life of Airports (Continuum, 2011).
Mark Yakich (Editor) used to enjoy flying. He is now an aerophobe, Chris Schaberg and Mark Yakich poet, and associate created airplanereading.org as an professor of English at Loyola initiative to elevate the concept of University New Orleans. Mark is airplane reading beyond throwaway the author of two poetry collections, entertainment. This tiny, two-sided Unrelated Individuals Forming a travel companion contains one flightGroup Waiting to Cross (Penguin, related story by each author and flips 2004) and The Importance of Peeling upside down so your plane doesn’t Potatoes in Ukraine (Penguin, 2008), have to. — Kelly Cree and the novel A Meaning for Wife (Ig Publishing, 2011).
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CHECKING OU
Checking In / Checking Out by Chris Schaberg & Mark Yakich
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