INTERFACE DESIGN ECOMMERCE PROJECT
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
Creative Brief Background: The company Trading Musician located in Seattle, Wa has been around for 20+ years offering music equipment to musicians within the region. As time continues their brand and market presence seemed to have trouble keeping up and need guidence with a new design. Objective: Rebrand of Trading Musician for the future and a redesign of their existening ecommerce site.
Target Audience: Concious and Aware musicians from all creeds and backgrounds. Students to Enginners in the music industry, or simply collectors looking for rare equipment. Bands on tour, and customers looking for affordable instrument repair. Dont forget the customers who are currently making music , just starting out, or need a new addition to the studio.
Promise: We promise to revitilize and ignite the brand and market presence with good design. CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
COMPETIVE ANALYSIS
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
Georgetown Music Store
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
SITE AUDIT
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
HOMEPAGE
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
GUITAR SECTION
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
ACOUSTIC
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
PRODUCT DISPLAY
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHECKOUT
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
The home page has many categoires to choose from however the color choices and minimal design loses attention to detail eliminating the users experience during his or her visit. There are too many hyper links leading the user where he probably shouldn’t be headed. The overall design lacks continuity, form and function when compared to the modern user interface standards.
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
When selecting an instrument from the gear option upon selecting the instrument an initial menu is then presented with a subcategory of that item .
This menu selection can be better defined and organized than having mutiple layers of subcategories to dig through when browing the product.
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
The product item menu is then listed after selecting your category of choice
The product menu seems to lack continuity with spotty image feathering and tiled imagery in the background hurting the users vision.
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
After selecting the product you move on to purchase the item or look at the reviews to inform the customer.
There is actually no way to make a purchase from the site only direct emailing can be initialized. The concept of a having a ecommerce site for a business is to create more revenue for the potentional grow of that business. With this design and inability to make a purchase on the site , the business takes excesive damage in the market.
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
MOODBOARD
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
TRADINGMUSICIAN
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
The Trading Musician is A full-line music store, offering a wide variety of new, used, & vintage musical equipment in all of their departments. First starting out in 1991 this prosperous music store has been offering musicians what they need for years. This company remains in the low brow, like a special comic book waiting to be auctioned , this store makes all musicians dreams a reality. However their brand seems to lack customers and online track, and causing their profit margins to run red. They are in need of strategic design to help solve those problems with a new commerce site and brand identity.
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
Current Logo
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
Identity The rebrand consist of a new direction to help attract more customers while retaing the customer base they have today. This new identity will not loose the persona of what Trading Musician’s goal is in the world of music and as a growing business. It will project it louder than ever. Let the melodies of this brand take action.
Brand Pillars CONCIOUS MELODIC SUPREME PRESEVERENCE INDIVIDUALITY NOBLE
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
LOGO
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
TRADING
MUSICIAN TRADING
MUSICIAN
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
149px
46px
46px
TRADING
MUSICIAN 24px
24px
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
TW CEN MT REGULAR ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz
Majestic Blue #4A5967
Sacred Garden #A6BDB3
ITC OFFICINA SERIF STD - BOOK ABCDEFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Bermington Brown #220F1C
Vintage Cream Beige #F3EFBF
TRADING
MUSICIAN The mark represents the brands passion for bringing musicans closer. It signifies more than just an icon describing what they may have in stock .This tells a story of playing in a garage band, or on a stage in front of thousands of people. The people who work here sell instruments, and can actually still play them. We want you to know that. Come to the store and check out products, or partake in an in-store jam session.
The logo’s heirachy represents the importance of the musican in this buisness concept and framework as a brand, and “trading” still within the core of musician.
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
APPLICATION
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
LO-FI
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
128 x 64 Logo
SHOP
640 x 56
SUB NAV BAR
640X140
GUITAR
AMPS
BASS
USED GEAR
DRUMS
VIDEO
KEYBOARDS LIVE SOUND
640X352
NEWS LETTER
PROMO
HOT DEALS
320X220
SEARCH
280X132
640x150
FOOTER
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
128 x 64 Logo
SHOP
640 x 56
SUB NAV BAR
640 x 56
LABEL
USED GEAR
VIDEO
SEARCH
180X200
SUB CATEGORIES
465X625
180X200
BRAND
PRODUCTS
180X120 PRICE
180X70
CONDITION
640x150
FOOTER
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
128 x 64 Logo
SHOP
640 x 56
SUB NAV BAR
640 x 56
LABEL
640x560
USED GEAR
VIDEO
SEARCH
HEADER
PRODUCT
250x200
ORDER BOX
345x250
170x250
PRODUCT INFORMATION
TESTIMONIALS
640x150
FOOTER
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
128 x 64 Logo
SHOP
640 x 56
SUB NAV BAR
640 x 56
LABEL
640x300
USED GEAR
VIDEO
SEARCH
HEADER
PRODUCT
250x200
250x200
SHOPPING CART
ORDER FORM
DON’T FORGET
640x150
FOOTER
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
128 x 64 Logo
SHOP
640 x 56
SUB NAV BAR
640 x 56
LABEL
640x300
USED GEAR
VIDEO
SEARCH
HEADER
PRODUCT
250x200
250x200
ORDER SUMMARY
THANK YOU MESSAGE
640x150
FOOTER
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
LO-FI V.2
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
960 x 36
Top Nav
560 x 80
Header
560 x 55
Sub Header
560 x 230
Content Window
270 x 155
960 x 85
Content Window 2
270 x 155
Content Window 3
Footer
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
960 x 36
Top Nav
560 x 80
Header
560 x 30
Label
130 x 145 Sub Categories
135 x 145 410 x 465
Content Window
Filter
135 x 90 Filter 2
135 x 50 Filter 3
960 x 85
Footer
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
960 x 36
Top Nav
560 x 80
Header
560 x 30
Label
245 x 140
Image 290 x 170
245 x 30
560 x 270
960 x 85
Order Window
Thumbnails
Product Information
Footer
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
960 x 36
Top Nav
560 x 80
Header
560 x 30
Label
245 x 140
Image 290 x 170
245 x 30
560 x 270
960 x 85
Order Window
Thumbnails
Product Information
Footer
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
960 x 36
Top Nav
560 x 80
Header
560 x 30
Confirmation Order
245 x 140
Image 290 x 170
245 x 30
560 x 270
960 x 85
Order Window
Thumbnails
Product Information
Footer
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
960 x 36
Top Nav
Header
560 x 80
560 x 230
560 x 200
960 x 85
Confirmation Window
Testimonials
Footer
CHARLESDUVAL/STANLEYJAMES/IM231 V5.1
LOGIN / REGISTER
SEARCH
TRADING
MUSICIAN
SHOP
USED
VIDEO
REPAIR
CONTACT
BLACK FRIDAY STARTS NOW! GUITARS
HOT DEALS
NEW
AMPS
CLEARENCE
BASS
DRUMS
KEYBOARDS
LIVE SOUND
ACCESSORIES
USED GEAR
Moog little phatty annalog synthesizer $925.00 save up to $93.41 (34%)
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
Finance Offiers/Management Service Partners
Order Details International Customers View/Request Catalog Email Preferences
About Us Track Your Order Testimonials FAQs
VIEW CART
LOGIN / REGISTER
SEARCH
TRADING
MUSICIAN
SHOP
USED
VIDEO
REPAIR
CONTACT
GUITARS SUBCATEGORIES
page:12345 of 202 next
Electric Guitar(4056) Acoustic Guitars (648) Acoustic Electric Guitars (2023) Classic & Nylon Guitars (879) Guitar Packages (32)
FENDER AMERICAN DELUXE
GIBSON ELECTRIC GUITAR
STRATOCASTER ELECTRIC GUITAR STARTING AT $1,199.00
STARTING AT
$2,199.00
FENDER SPECIAL ADDITON TELCASTER ELECTRIC GUITAR $585.99 STARTING AT
NARROW BY search brand Adamas (1) Alfred (2) Alvarez (32) Applause (6)
GIBSON ERIC CLAPTON ACOUSTIC
LES PAUL STANDARD ELECTRIC GUITAR
FIRECASTER ELECTIC GUITAR
STARTING AT
STARTING AT
STARTING AT
$399.99
$399.99
$3,999.99
PRICE $25-$50 $50-$100 $100-$200 CONDITION
GIBSON DRAGONSLAYER
ELECTRIC GUITAR
TALOCASTER ELECTRIC GUITAR
ELECTRIC / ACOUSTIC GUITAR
STARTING AT
STARTING AT
STARTING AT
New(105) Used(420)
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
FENDER RAIDER TELECASTER
Finance Offiers/Management Service Partners
$1299.99
Order Details International Customers View/Request Catalog Email Preferences
$499.99
LES PAUL COTTONMOUTH
$1999.99
About Us Track Your Order Testimonials FAQs
VIEW CART
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TRADING
MUSICIAN
SHOP
USED
VIDEO
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CONTACT
GUITARS LABEL 640 x 56 Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review
PLACE YOUR ORDER
PRICE 2-YEAR
$1,199.99 $99.99
Protection Plans 2-Years $99
Total:
3-Years $199
$1299.98
++
ADDTOTO CART ADD CART
1
1
DESCRIPTION Modern upgrades for a classic icon. In the newest evolutionary step for the American Deluxe Stratocaster electric guitar, it maintains its traditional look and feel while introducing upgrades that include three N3 Noiseless singlecoil pickups that still produce their revered sparkle and snap and—with noiseless design—no annoying hum. The S-1 switching system adds additional pickup combinations beyond those provided by a standard five-way switch including new combinations of series and parallel wiring for a dazzling array of tonal choice. The compound radius fretboard that modern guitarists demand ensures strings won’t fret out even with extreme bending. Other improvements include the high-mass tremolo block that increases sustain; locking tuning keys; and a molded case with glass-reinforced latches and TSA locks.
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
Finance Offiers/Management Service Partners
Order Details International Customers View/Request Catalog Email Preferences
> read a review
About Us Track Your Order Testimonials FAQs
VIEW CART
LOGIN / REGISTER
SEARCH
TRADING
MUSICIAN
SHOP
USED
VIDEO
REPAIR
CONTACT
ONE ITEM ADDED TO YOUR CART LABEL
Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review
PLACE YOUR ORDER
PRICE 2-YEAR
$1,199.99 $99.99
Protection Plans 2-Years $99
Total:
3-Years $199
$1299.98
++
ADDTOTO CART ADD CART
1
1
PROCEED TO CHECKOUT
DESCRIPTION Modern upgrades for a classic icon. In the newest evolutionary step for the American Deluxe Stratocaster electric guitar, it maintains its traditional look and feel while introducing upgrades that include three N3 Noiseless singlecoil pickups that still produce their revered sparkle and snap and—with noiseless design—no annoying hum. The S-1 switching system adds additional pickup combinations beyond those provided by a standard five-way switch including new combinations of series and parallel wiring for a dazzling array of tonal choice. The compound radius fretboard that modern guitarists demand ensures strings won’t fret out even with extreme bending. Other improvements include the high-mass tremolo block that increases sustain; locking tuning keys; and a molded case with glass-reinforced latches and TSA locks.
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
Finance Offiers/Management Service Partners
Order Details International Customers View/Request Catalog Email Preferences
> read a review
About Us Track Your Order Testimonials FAQs
VIEW CART (1)
LOGIN / REGISTER
SEARCH
VIEW CART (1)
TRADING
MUSICIAN
SHOP
USED
VIDEO
REPAIR
CONTACT
CHECKOUT PRODUCT
CART CONTENT
UPDATE
Billing Address:
Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review
Same as billing address
Guitar 2-Year Warranty
$1,199.99 $99.99
Total:
$1299.98
Name Address City State CC Number Exp Date Security Code
+
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
Shipping Address:
REMOVE
Finance Offiers/Management Service Partners
Order Details International Customers View/Request Catalog Email Preferences
SUBMIT
About Us Track Your Order Testimonials FAQs
Name Address Zip
City State
Zip
S
LOGIN / REGISTER
SEARCH
TRADING
MUSICIAN
SHOP
USED
VIDEO
REPAIR
CONTACT
REVIEW YOUR ORDER SHIPPING DETAIL
CART CONTENT
UPDATE
Billing Address:
REMOVE
Guitar 2-Year Warranty
Total:
$1,199.99 $99.99
$1299.98
Name Address City State CC Number Exp Date Security Code
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
Finance Offiers/Management Service Partners
Order Details International Customers View/Request Catalog Email Preferences
ups ground- $18.42
Shipping Address:
ups day air- $71.89 Same2nd as billing address ups 3rd day select- $47.99
Name Address ups Zip
Cityups State
+
next day air- $131.99 free holiday Zip
SUBMIT SUBMIT
About Us Track Your Order Testimonials FAQs
VIEW CART (1)
LOGIN / REGISTER
SEARCH
TRADING
MUSICIAN
SHOP
USED
VIDEO
REPAIR
CONTACT
PAYMENT SHIPPING DETAIL
UPDATE
Credit Card enter the 16 digit code on the front of your card
Billing Address:
Shipping Address:
REMOVE
Same as billing address
Guitar 2-Year Warranty
Expiraton Date
$1,199.99 $99.99
The date your credit card expires.Find this on the front or back of your card 01
/
11
Total:
$1299.98
Security Code
Name Address City State CC Number Exp Date Security Code
find this on the back of your card.
Name Address Zip
City State
Zip
SUBMIT
+
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
Finance Offiers/Management Service Partners
Order Details International Customers View/Request Catalog Email Preferences
SUBMIT
About Us Track Your Order Testimonials FAQs
VIEW CART (1)
LOGIN / REGISTER
SEARCH
TRADING
MUSICIAN
SHOP
USED
VIDEO
REPAIR
CONTACT
LABEL 640 x 56 THANK YOU FOR ORDERING!
YOUR PURCHASE HAS BEEN AUTHORIZED ORDER #34345453 A MESSAGE HAS BEEN SENT TO YOUR EMAIL PROVIDE THE ORDER NUMBER TO TRACK YOUR PURCHASE!
+
Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com
Finance Offiers/Management Service Partners
Order Details International Customers View/Request Catalog Email Preferences
CONTINUE
About Us Track Your Order Testimonials FAQs
VIEW CART
LOGIN / REGISTER
VIEW CART
SEARCH
LOGIN / REGISTER
TRADING
USED
VIDEO
REPAIR
CONTACT
AMPS
BASS
LIVE SOUND
DRUMS KEYBOARDS
ACCESSORIES
SHOP
USED
VIDEO
VIEW CART
SEARCH
TRADING
MUSICIAN
BLACK FRIDAY STARTS NOW! GUITARS
LOGIN / REGISTER
TRADING
MUSICIAN SHOP
VIEW CART
SEARCH
MUSICIAN
REPAIR
CONTACT
BLACK FRIDAY STARTS NOW! GUITARS
SHOP
USED
VIDEO
REPAIR
BLACK FRIDAY STARTS NOW! GUITARS
Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review
PLACE YOUR ORDER PRICE
$1,199.99
2-YEAR
Protection Plans
$99.99
Total:
2-Years $99 3-Years $199
$1299.98
SUBCATEGORIES
American Deluxe Stratocaster
+
ADD TO CART
$25-$50
Acoustic
$50-$100
Guitar Packages
$100-$200
CONDITIONS
BRAND
New
Adamas
Alfred
1
$1199.99
Trading Musician
PRICE
Electric
Used
Trading Musician
CONTACT
Alvarez
Trading Musician
5908 Roosevelt Way NE
Finance
Order Details
About Us
5908 Roosevelt Way NE
Finance
Order Details
About Us
5908 Roosevelt Way NE
Finance
Order Details
About Us
Seattle, WA 98105
Offiers/Management
International Customers
Track Your Order
Seattle, WA 98105
Offiers/Management
International Customers
Track Your Order
Seattle, WA 98105
Offiers/Management
International Customers
Track Your Order
(206) 522-6707
Service Partners
View/Request Catalog
Testimonials
(206) 522-6707
Service Partners
View/Request Catalog
Testimonials
(206) 522-6707
Service Partners
View/Request Catalog
Testimonials
mrv@tradingmusician.com
Affiliate Program
Email Preferences
FAQs
mrv@tradingmusician.com
Affiliate Program
Email Preferences
FAQs
mrv@tradingmusician.com
Affiliate Program
Email Preferences
FAQs