Chris Glosecki , Anthony Perrigo , Charles Duval 2012 - IM201 WAYFINDING REDESIGN MASTADON
Goal: Mastadon, LLC is a Seattle based design firm that will revamp the SoundTransit way finding system.
Solution: The company will facilitate navigation by updating the current graphic communication system utilized today, by converting all staionary graphics to a digital interface infrastructure advancing communication and navigation.
WAYFINDING OPTIC FLOW
ICONS
transit
Target Audience: The target demographic of SoundTransit’s redesign will be everyday commuters, students, business travelers and tourists alike that need to get to their destination as quickly as possible. Business travellers and students have cars, however would rather save money; gas, time, and the enviornment by using public transportation.
Students = 5 to 20,000k a year Commuters = 5 to 30,000k a year Tourist = 10 to 45,000k a year Business = 15 to 50,000k a year
1. The system is fairly straightforward using simple navigational cues and basic signage to direct commuters to their destination. The typeface could be enlarged for better legibility however, and the color scheme could be enhanced to better highlight the signs and directions. 2.
The SoundTransit system is located around the Greater Seattle area.
3. The system has a blue, green and white color scheme for its overall design. Yellow is also incorporated in the caution zone areas and around arrows and directional cues to increase legibility for commuters. The wayfinding signage uses a Helvetica type face and the actual signs for the station stops use a modern serif font. 4. It doesn’t take too long to locate the items commuters seek first such as ticket kiosks, customer information and directions to the bus and train terminals. 5. SoundTransit caters to the everyday commuter in the Greater Seattle area, tourists, students and the general workforce that transmutes from outside the city. 6. The positives of SoundTransits current system are the legible font and easyto-follow directional cues. The color scheme highlights the appropriate arrows and sign that expedite commuting time. There is also a lot of information at each stop to answer customers’ questions about the system. 7. Some of the negatives of the current system can be found in the bland interior of the trains that tend to be somewhat muddled with advertising and promotional signs. The route map inside the trains can be difficult to find as well and should be posted in more convenient areas. In relation to the overwelming information in the terminals can be somewhat harsh to read while in transit. 8. The system’s optical flow could be revived within the current transit system by updating the navigation cues and signage. Instead of using the traditional maps, updating to digital interfaces to help inform and ensure customers on their current routes.