Is Content Still King? digitalbloggers.com /home-based-business/is-content-still-king Nov 18, 2016 11 views Written by Dylan Cooper
Author Dylan Cooper
Articles written: 15 Joined: 06 October 2016 Niche: Home Based Business Internet and Businesses Online Self Improvement Before the internet came along, the word in print media industries was "content is king." These days of course, online content is dominating print content, but many of the world's top SEO and web marketing experts still say that "content is king." It seems that after decades and decades, regardless of the medium, content is still the crux of good marketing. Why is this so? It Builds Loyalty Most businesses do not become successful by relying on first time customers only. Our biggest newspaper publishers don't make most of their money from people picking up their papers for the first time. They make most of their money by people reading their content and then deciding it is interesting enough to want to purchase again and read more or sign up to a subscription. To get paid, if the business had to find new customers every time, they wouldn’t last very long. Yet many internet businesses go about things that way. Instead of trying for repeat visitors, they focus on optimising for search engines to get more new customers. The really famous and successful blogs like Mashable and The Business Insider ultimately still get most of their traffic from repeat visitors. Yes, search engines love them - but their businesses would be a fraction of what they are today if they didn't have great content. Search Engines Evolve For a long time, Google and other search engines have worked hard to make their search results as relevant as possible for the searcher. They want people who search on their engines to find the best content possible in relation to what they're looking for. The smarter search engines get, the more the marketers who only concentrate on marketing tactics rather than actual content, will fade away. Google has proven this time and again by continually downgrading the importance of low-quality links and upgrading the importance of usage statistics and other metrics to actually measure the content of a website.
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