Call Your Chicken List! whoisdylancooper.com /2012/12/13/call-chicken-list/ Dylan Cooper Posted in Start Marketing Online
Have you ever heard of your Chicken List? You probably have one. I know I have. In business and any other activity where you need to interact (call, meet, write to etc) with other people to get things done, there are always those people that you know you should call and yet somehow, you don’t. They would be good! They have credibility! They have influence! They are resourceful! They have great connections! Still we don’t call.
Call Your Chicken List! Why not? How do people end up on our Chicken List anyway!? There are thousands of reasons of course. There may be a different reason for every person on the planet because this is all about our insecurities and everybody is different and view things from a different perspective. What makes one person excited and motivated, makes another person shudder at the thought. I’d be willing to bet that there are some key reasons not to make THAT call, commonplace in many people’s minds. So I did a bit of reading around. Here’s some of the popular excuses I found: You feel inferior or subordinate to that person. Maybe they are your boss or your bosses boss! Why would they listen to you? They are important in the community. They are veterans in the industry. They have things. Their life is just great. Surely they don’t want you bothering them? Everyone else is calling them. People much better, much more experienced, much more qualified than you. Anyway, their schedule is packed. They wouldn’t have time, even if they were interested. You have spoken to them before, they didn’t get back to you or they weren’t interested in the last thing you were talking about. They will think it is a stupid idea. They might mock you or tell other people about your pie-in-the-sky ridiculous dreams. Certainly very familiar to me and I bet for anyone who has tried to make changes and drive an idea forwards. The fact is that causing any change brings up resistance. It just seems to be a law of nature. Whether for good or bad, change is met with challenge. We’ve all heard the sayings like “Good thing no easy, easy thing no good” and “Nothing good ever comes easily” and “if it comes easily, watch out!” I believe that the chicken list exists because by contacting these people, big change might occur. That might mean big resistance and that is frightening. So better to push those people to the back of your mind and focus on the easier, small change, low-risk things right?!
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