Crash diet for your finances

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Crash diet for your finances whoisdylancooper.com /2013/01/05/crash-diet-finances/ Dylan Cooper Posted in Start Marketing Online

Is crash dieting good for your finances? Crash diets seem to be all around at this time of year! While watching tv over the last few days, it seems every other advert is for some kind of diet or exercise plan/DVD (if not that, then for summer holidays!). This got me wondering how many people think about a crash course for their finances after the boom and bust of Christmas. It seems like an annual marketing frenzy in the food and drink businesses, quickly followed by the dieting and exercise industries going overdrive on their advertising. Do they all collude?! I don’t know but it’s a yearly pattern around Christmas and big business, that’s for sure. Like the crash diet, another definate pattern is the bust of many people’s finances after Christmas. It always amazes me, in these recessionary times, how busy the high streets and stores are during the run up to the holidays. People like thousands of ants running manically around to buy gifts, food and drink. It doesn’t seem to make sense when the news is always telling us how many more people are out of work, losing their homes and in financial dire straits. I strongly suspect that the annual buying frenzies continue in many cases, because they are being funded by credit cards and loans-somebody else’s money and they are going to want it back very soon with interest. So for a lot of people, the Christmas spending spree is very much like the crash diet. It’s temporary, it may be good for a while but it is not sustainable and not an advisable way to carry on to create positive lifestyle change.

So how can we crash diet for our finances? Firstly, I don’t think the crash diet is a very helpful thing in any case. What does crash diet mean? It means losing weight fast. It means behaving very differently for a short period of time, reducing calorie intake and maybe the type of foods we eat, to achieve a certain result (usually a target weight) after a period of over indulgence. Most people know that the problem with this is that it is so easy to return to old habits, put the weight back on and be back to square one in no time. The fact is that it takes time, patience and perserverance to create new habits and behaviours. I’m not a great fan of new years resolutions for this reason-often it is a short burst of enthusiasm, buoyed by the temporary enthusiasm of others for their own little commitments. All forgotten about half way through January. Isn’t it far better to create positive change all through the year? Instead of setting very large, difficult to achieve goals once a year, just because everybody else seems to be doing it, I believe it is much more sensible, rewarding and achievable to set the smaller goals all through the year. Set yourself on a course of continual improvement and have

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