Origami Beach
Evan Knowles | IDUS_250_01 | Summer ‘13 | SCAD | Jera & Sundburg
Table of Contents_
Design Brief 1 Google Brand Research_ 2-13 Contextual User Research_ 14-18 Synthesis_ 18-22 Final Solution_ 22_28 Refrences_29
Design Brief_ “Going to the beach is a traditional part of American summers. We spend
time together with friends and family, playing in the sand and waves, building sandcastles and burying people in the damp sand. Though you can enjoy this pastime free of gadgets or other things, a quick look over packed mid-summer beaches shows that people are unwilling to part with the conveniences of home just to be out in the sun. There are any number of things that people bring with them to the beach, from coolers to tents to volleyball nets to buckets to towels and sunscreen, but eventually, they all need to make it from the car to the sand. There is an opportunity to learn how people move their belongings from where they are to where they want to be, and how they interact with these objects once they have established camp, with the objective of creating a device that enables a seamless experience from the moment the car is parked to the Moment you drive away.
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Google Brand Research_
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Google Brand Research_
Google Is MAGIC
Not really, Google is an algorithms. Algorithms are the computer processes and formulas that take your questions and turn them into answers.
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
If you use the Internet, you’ve probably Googled.
The Financial Times says that there are just five countries in the world where Google isn’t the search leader among locals
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Google Brand Research_
‘Don’t Be Evil’
The informal corporate motto coming from form part of the sixth point in Google’s Core Values.
“Do the right thing: don’t be evil. Honesty and Integrity in all we do. Our business practices are beyond reproach. We make money by doing good things.”
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Ten things we know to be true. Google’s 10 truths_
1. Focus on the user and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works 5. You don’t need to be at your desk to need an answer 6. You can make money without doing evil 7. There’s always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn’t good enough. Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Google Brand Research_
Google’s Brand is Globally recognized using four simple colors.
However simple the colors there are strict guideline on how they are used.
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Color Palette
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Google Brand Research_
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Google Brand Research_
Front Facing
Geometric Shapes
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Hard Shadows
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Existing branded P.O.P merchandise
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Contextual User Research_ ...What would make this experience a more enjoyable one?
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Who visits the beach and uses beach products? _all ages, nearly new born to old age. _Wide range in levels of education. _wide range in levels of Income. _nearly, if not all ethnicities.
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Contextual User Research_
What is the environment like for on a beach product and the user? _high sun light exposure _exposure to sand as an abrasive and traveling surface. _exposure to salt water/ salty air _moderately high wind levels
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
What are the size constraints on a beach Product? _wide range of users in human factor concerns. _transportation size varies; should accommodate smallest size. _Weight: light enough for users to move from inside to outside of transportation with minimal strain.
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Contextual User Research_
What is the user determined life-cycle of a beach Product? _Largely based on convenience _size and utility play a major role _duribility and price are large factors
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Synthesis_
Defining a set of beach products that both carries Google’s language and meets the needs of the users was a challenge. Through the iterative process both the brand research and the users research was extensively revisited to find the proper solution.
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Synthesis_
Initial Concept Sketches Through the initial concept sketching phase any and all concepts were explored thought mass amounts of rapid sketches. giving a wide breadth of ideation to isolate the product concept and shape that best fit the need of the users and design language of Google.
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Detail Concept Sketches During the detailed concept sketching phase two families consisting of three products each were chosen from the initial concept sketches. Bases on how well they met the users needs and spoke the design language of Google. Each of the three products in the two families were further developed in consideration to human scale, materials, form, feasibility, and physical constraints.
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Synthesis_
Sketch Prototyping Sketch Prototyping assisted in understanding each product in each of the two families defined in the detailed sketching phase. Insight into the true human scale in the third dimension of each product and beginnings of the true physical constraints on each product. Particularly helpful in cases of concepts with folding actions and human engagement in set-up.
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Final Deliverable_
Origami Beach
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Final Deliverable_
Synopsis Defined by a design brief, analysis of user research and Google’s design language, values, and principals. Two products were chosen, a cart and a table with forms inspired by origami and mathematic symbols; square root and semi-direct product. Based on the needs of the user to get their beach essentials to and from the shore and to keep particular objects out of the sand. The inspiration of origami came from visiting the research of Google’s graphic design principals paired with the spatial constraints of the user. A flat object consisting of geometric shapes and hard shadows. Paired with inspiration of mathematical symbols, this came during a re-visitation of Google’s brand research and finally coming to the realization that at it’s very core Google is a mathematic equation built by engineers and mathematicians; a nod to its creation and creators. Finally joining the two together is the perceived ‘magic’ by an on looker or user. Origami truning a flat object into a three dimensional form using geometry and skill and a mathematical algorithm that can answer nearly any question in the world in the matter of milliseconds by the click of a button.
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
CAD Visualizations
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Final Deliverable_
Final Prototype Build
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Origami Beach
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13
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References
Images: Pg_ 9,10,11,12 http://www.behance.net/gallery/Google-Visual-Assets-Guidelines-Part-1/9028077 Pg_5 Buckminster Fuller
Resources: http://www.google.com/about/company/ Convergence Culture_ Henry Jenkins New York University Press, 2006 Pop-up Design and paper Mechanics_ Ducan Birmingham Duncan Birmingham 2010 Folding Techniques For Designers_ Paul Jackson Paul Jackson 2011 Jesus Rojas _ Professor_ SCAD Nathan Sundburg _ TA_ SCAD
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Evan Knowles | Google Origami Beach | IDUS_250_01 | SCAD | Summer ‘13