sCAD BIKE SAFETY +
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INITIAL problem +
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How can SCAD change biking behaviors among students?
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The Double diamond +
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Our DESIGN PROCESS +
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research
DESKTOP RESEARCH
RESEARCH FIELD RESEARCH
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QUESTIONS WE TRIED TO ANSWER... What can we learn about top biking cities around the world? Why are SCAD students biking unsafely? What are the differences among SCAD student behaviors? How are the biking conditions in Savannah? How do SCAD students interact with their bicycles?
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desktop research
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Field research: observations
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field research: interviews
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field research: diary studies
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SYNTHESIZING RESEARCH +
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5 trends to be inspired by...
Biking Apps Organizations Gamification Easy access Health/Fitness
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5 SCAD BIKE SAFETY ISSUES...
Few bike lanes. Unclear bike routes. Uneducated citizens on transportation laws. No consequences for laws broken. No communication between bikers and motorists.
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5 BEST PRACTICES...
Organized colored lanes with symbols. Educational bike safety programs for students. Strong Biking Campaign. Association to encourage people to ride bikes. 5 E’s.
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5 current bike safety efforts...
Educational Events: FYE classes. Surveys/Quizzes. Marketing Efforts: IQ project. Gathered Similar Platforms: Savannah Police Dept. Engaging Projects: Helmet design and customization.
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5 RULES STUDENTS BREAK...
Lack of biking equipment. Traffic rules. Inappropriate use of bike. Passing too close to pedestrians. Wavering.
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5 decision influencing factors...
Disregard safety rules even if they know them. Decision made upon own judgment at time of event. Base behavior mocking peers. Mostly concerned about interaction with motorists. Avoid high traffic streets.
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PERSONA Development FINAL PERSONAS
AFFINITIZING BRAINSTORMING RESEARCHING
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PERSONAS
INFORMED SAFE
UNINFORMED UNSAFE
SAFE
UNSAFE
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FINAL PERSONAS +
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“I don’t know of any bike laws I’ve broken” “Is there a law that prohibits me from biking on the sidewalk” “My father bought me a helmet, but I don’t use it”
CLAIRE / THE NEW GIRL IN TOWN ABOUT
GOALS
BIKING EXPERIENCE
BIKING BEHAVIOR
- Claire is a transfer student from Paris and came to SCAD to study Illustration.
- Get a workstudy job
- She has been biking since childhood.
- She rides on the sidewalk
- She knows Paris’ Biking Laws.
- She gets frigthen during rush-hours
- She has no clue about Savannah’s Biking Laws.
- She tries to stay on the right side of
- She is very excited to be in America, but is still adjusting to the culture. - She is pretty confortable with her english since she went to international highschool. - She is considering taking some fashion or accessorie design electives. - She is applying for a workstudy at Gryphon Tea Room. - She lives on-campus at Forsyth House uses her cruiser bike to commute.
- She is working very hard to graduate from SCAD with honors - Her dream job is to illustrate and work for VOGUE Magazine, try her luck in New York - Eventually, she wants to get married and raise a family,but always with the idea of a working mom
- Bikes through squares
the road. - Fills her basket with materials and rides with her portfolio - She bikes with high heels. - She is aware of pedestrians and cars - She occasiontaly rides againts traffic. - Stops at stop signs - Gets lost. - No lights
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“I break laws daily” “I use my bike most of the time to save on gas” “I wouldn’t be caught dead wearing a helmet”
MAX / THE DAREDEVIL ABOUT
GOALS
BIKING EXPERIENCE
BIKING BEHAVIOR
- Senior Industrial Design student
- He wants to participate on JCB‘ sponsor class next quarter network travel.
- He has a solid biking background since he has biked for years in NYC.
- Rides with confidence on the streets like he owns them
- Four years of biking experience in Savannah.
- Texts while biking
- Solid understanding of biking laws.
- He is somewhat aware of pedestrians, hates helmets
- From Brooklyn, New York, - Lives off-campus at E 42nd St. near Habersham St. - He loves to weld and show off his sketching skills. - Works as a monitor at the Gulfstream workshop.
- He wishes to graduate with a BFA in IDUS and with a minor in Marine Design.
- He runs red lights - Rarely com- municates with cars
- Bikes with one light (frontal) - Uses shortcuts - Rides a fixed gear - Bikes home after having a few drinks
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reframed problem +
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The double diamond
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The new Girl in town
How do we encourage newcomers to learn and follow the rules?
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the daredevil
How do we encourage daredevils to respect and adhere to the rules?
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concept generation +
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BRAINSTORM
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laterAL THINKING tools +
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fishbone diagram
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affinity diagram
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decision matrix USEFULNESS
ACCESSIBILITY FEASIBILITY DESIRABILITY [cool factor]
SCAD IDENTITY
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concepts
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BUILD TEST
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BIKE SAFETY APP
BIKE FESTIVAL
BIKE LANES
BIKE PERMIT
BIKE KIT
BIKE SUITABILITY MAP
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BIKE SAFETY APP
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bIKE app ””Yeah for sure, it would be nice to know the safest routes to take.”
“It would be nice to have but once I learn my way around I wouldn’t need to reference it.”
“I wouln’t like being on my phone in the middle of the street.”
“It feels like eHarmony for biking, I don’t think I’d use it.
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BIKE FESTIVAL BIKE PAINTING
TRICKS SHOWCASE
CONFERENCE
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bIKE FESTIVAL “If it were a safety thing I wouldn’t attend.”
“If there were a raffle for a free bike it would be worth it. ”
“Advertise as a bike festival and not a safety gathering.”
“Have a casual group ride throughout the city. Having it in Forsyth Park to show the whole city.”
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BIKE LANES CO-EXIST CAMPAIGN CAUTION LIGHT FOR BIKERS
REFLECTIVE STUDS WARNING INDENTS FOR CARS
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bIKE lanes “It would be to have reflectors so cars can see you.”
“I could totally see myself using this if the went by places I bike to often.”
“I wouldn’t bike out of my way to use a bike lane.”
“I don’t feel safer in a bike lane.”
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BIKING PERMIT S
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A L H
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bIKE PERMIT “Have a sticker on your bike to show you completed the class.”
“A check box on the ID, have a text on the back to show you completed the class.”
“Because it’s got the get out of jail you may bike more reckless.”
“The extra card isn’t ideal; maybe a sticker or an upgraded ID to show you completed the “Bike permit
should be incorporated with the standard ID.”
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BIKE KIT BEGINNERS KIT
EXPERTS KIT
PROFESSIONAL HELMET CUSTOMIZABLE SAFETY MAP HELMET RULES
SCAD BANDED
BIKE LIGHT
SCAD BRAND MAP
MINI BIKE PUMP
BIKE MULT
RECHARGEABLE BIKE LIGHT
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bIKE KIT “If they have a helmet in the kit more people would be willing to wear it.” I don’t see a need for a expert biking kit, if you would want those go out and get them yourself.”
“Definitely the lock and light would be a good choice; a bike tool would be great to have.”
“The lock is essential and light is secondary, the fact they are bundled helps but I wouldn’t go out of my way to buy a helmet.”
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bIKE SUITABILITY MAP
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bIKE SUITABILITY MAP “It takes away people from the phone and texting and biking. I would love to have this.”
“Maybe one side is customizable and self-lamination (Draw your design here).”
“Have a small and compact one; some people aren’t going to want to have a big map on the wheel.”
“That’s so sick, I want that. When is this happening? The safest route thing is the best part and I would of definitely used it.”
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FINAL CONCEPTS +
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BIKE FESTIVAL
BIKE PERMITE
BIKE KIT
BIKE SUITABILITY MAP
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BIKE FEST +
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BIKE PERMIT +
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BIKE KIT +
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BIKE MAP +
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Savannah: 2020 +
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Thanks! + =
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