David Patton President & CEO Grey Group EMEA
"Until I became President of EACA in 2013, I hadn't appreciated that around 70% of national laws in the EU originate in Brussels. The EACA plays a hugely important role in helping to ensure that agencies are not disadvantaged by the legislative process. It is literally the voice of agencies in Europe."
“Within the commercial communication sector,
agencies play a critical role as the principal link between the advertisers and the media. As
in the vanguard of developments in technology and how such,
they
are
these translate into creative advertising campaigns.
positive engagement through the EACA at European level in the many Their
legislative
instruments
which
commercial communications is a
affect
major factor in ensuring that responsible advertising, supported by effective selfregulation, can lead to less, rather than more, legal restraints." Robert Madelin, Director General, DG CNECT (European Commission)
In 2014 EACA defended the interests of agencies at the European Commission
2 2 1 2 2
Plenary meetings of the EU Platform for Diet, Physical Activity & Health Plenary Alcohol & Health Forum meetings
Round Table on OBA self-regulation
Plenary meetings of the European Community of Practice
Consultations on the future revision of the Audio Visual Media Services Directive
EU Advocacy
In 2014 EACA represented agencies at
4 4 3 6 2
Meetings of the Responsible Advertising & Children alliance Meetings of the Advertising Information Group
Meetings of the EU High Level Group on Business Services
Workshops on Data Protection
Meetings of the International Chambers of Commerce
EU Advocacy
In 2014,
8
EACA attended meetings at the
European Parliament covering Data Protection Gender stereotyping Do Not Track Alcohol Marketing Copyright infringement online HFSS Foods
EU Advocacy
EACA holds the
Vice Chair of EASA, the European Advertising Standards Alliance We actively support EASA’s work to
broaden and improve the selfregulatory system across Europe
Supporting self-regulation
EACA is the treasurer of the EDAA, which licenses the OBA AdChoices icon A consumer
awareness campaign developed by students in EACA’s Ad Venture competition is running across Europe
Supporting self-regulation
EACA supported
national members through
targeted correspondence
local politicians to
National lobbying support
EACA provided national support at The City
of Moscow
conference on advertising and the economy
EuropCom, the annual conference of the Committee of the Regions
Media Summit in Istanbul Turkish
The French Prix
du Campagne Citoyen
The launch of the GWA’s Need
for
Brains project in Germany The DeltaPlan conference on Effectiveness for 200 clients in Yekaterinberg
Supporting national events
EACA kept its members informed through
11 monthly newsletters
4 quarterly lobbying reports and launched a new
legal experts network Informing members
Through the
EACA Academy we offer
education and training for students, young professionals, senior agency management and academics
Training tomorrow’s talent
In 2014, the EACA International School delivered:
24 training courses 8 countries to 650 young professionals in
Professional training
In 2014:
512
young
professionals from
26
EMEA countries studied for the EAC
225 candidates received a certificate Since 2012, over
765
young professionals have qualified We launched new ‘Commercial’ & 'Search’ Certificates
European Advertising Certificate
In 2014, the EACA Summer School in Rome hosted:
48 young professionals on the Advanced Course
35 students on the Foundation course
Summer School
“I was fascinated by the teachers’ ideas about advertising. It was an amazing week!” “What I found most interesting was the chance to work with people from other countries.”
“The Summer School is brilliant…..it’s the ideal occasion to network.”
Summer School
Our education institute Was supported by
47
universities from
19
countries
Created a thesis competition for bachelor & masters students
Held its annual
conference in Barcelona Hosted
6
Webinars featuring
leading industry figures Developed a European Certification project for Universities and colleges
Education
Over
400 students
competed in our annual Ad Venture competition
60 international judges picked the top 3 campaigns The winning team from
Bournemouth spent
5
days on the student programme at Cannes
Education
Events
The Euro Effies
welcomed 260 guests
Agency of the Year Thjnk!
from 26 countries
19 agencies won
26 awards Euro Effies
In 2014/15 the Care Awards Will reward over
30
social marketing campaigns from more than
140 entries
Jury Chair Dita Charanzova MEP, ALDE
from Europe, Asia, Australia and Latin America
EACA Care Awards
In 2014
60+ international judges awarded 58 of the best integrated marketing campaigns across Europe
IMC European Awards
EACA’s 5 Councils give strategic direction to our work and focus on
specific issues
The Media Agencies’ Council focused on IP infringement and viewable impressions Chair: Jon Chase (Velvet Rock)
The National Associations’ Council worked on sharing best practice and developing an agency census for Europe Chair: Tania Banotti (IAPI) The International Agencies’ Council worked on gender stereotyping and a European business confidence index Chair: Anthony Gibson (Leo Burnett) The Integrated Marketing Communications Council focused on education and the IMC European Awards Chair: Ondrej Gottwald (iBTL)
The Healthcare Council worked on creativity, client relationships and procurement Chair: Gloria Gibbons (Ogilvy Healthworld)
Our Autumn seminar “Beyond big data The new DNA of creativity� featured expert speakers from the digital world
Member events
The EACA Euro Effies were covered in major trade press across Europe Media Coverage
EACA promoted the appointment of new officers Media Coverage
We contributed to features and articles in trade press Media Coverage
4
EACA contributed to major initiatives to promote commercial communications to business and political audiences 1. A report issued by DG Enterprise on policy recommendations to help European Business 2. A report by EY on the contribution of the creative industries to EU growth 3. Guidelines on audio visual audience measurement by egta 4. A creative industries alliance initiative to brief new MEPs
Promoting the industry
In 2014, EACA participated in industry alliances on
Internet fraud
Creative Industries Self-regulation
Intellectual Property Data Protection
“EACA plays a key role in defending the interests of the ad industry and improving the perception of the advertising industry by European regulators.� Stephan Loerke, Managing Director, World Federation of Advertisers (WFA)
Connected TV
Alliance-building
In 2014, EACA membership comprised
13 international creative networks
9 major media agencies 30 national agency associations
10 Healthcare Networks
8 national integrated marketing agency associations
EACA Membership
www.eaca.eu